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How to Know When You’re Ready for Your First Client

Guillermo explains how you will be able to land your first client.

The Copywriter's Ultimate Business Card

Roy Furr explains how publishing a book can help a copywriter gain credibility and as a published author, get more clients, and command higher copywriting fees.

How to Take Somebody Else's Good Idea and Make it Your Own — Legally

Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.

The Power of “Reason Why” Headlines

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Is "Too Easy" Killing Your Copy?

Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

3 Ways to Get Writer’s Block Out of Your Life Permanently

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.

Using Daily Task Lists to Accomplish Your Goals

Michael Masterson explains how a daily task list can help you achieve your goals.

How My “Dirty” Little Secret Can Help You Succeed as a Copywriter

Guillermo Rubio shares his little secret and explains how learning the principles of effective web copy is a must for every copywriter.

Steal this Simple Dan Kennedy Technique and Your Clients Will Think You’re a Marketing Genius

Follow Dan Kennedy’s marketing technique to help promote your client’s or employer’s business. It’s an easy way to bring in some extra income.

Benefits That Sing and Soar – In Five Simple Steps

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

Empty Pages

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.

How to Build Buzz for Your Services Without Spending a Dime

By using public relations in key media venues, you can promote your services and expertise fast – without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

Four Secrets From the Self-Promo Sales Letter That Earned Me $64,000

Professional copywriter Pete Savage shares some self-promotion writing secrets, taken from a direct-mail self-promotion package that brought in $64,000 in new business for him in just 12 months.

How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You

You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.

Lights, Camera, Action! Get Paid to Write Short Video Scripts

Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.

How to Write Catalog Copy So a Client Wants to “Buy” You

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry

Discover the names and websites of 30 top mailers in the catalog industry.

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