David Ogilvy

More About David Ogilvy

The Power of One — One Big Idea

Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.

How Great Songs Illustrate This Basic Copywriting Principle

Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

The Power of “Reason Why” Headlines

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...

John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.

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