Melissa Gouty

Articles by Melissa Gouty

How B2B Companies Use Social Media and How You Can Help Them Do It Better

B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.

10 Ways to Kick-Start Creativity Under a Deadline

Copywriters need to generate Big Ideas to produce the sales letters, web copy, blogs, and more that marketers need. Use these 10 ideas for inspiration.

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