Serious About B2B?

Let 6 OF THE WORLD’S BEST B2B COPYWRITERS Take You Under Their Wing …

 … And Give You The Tools And Insider Knowledge You Need To Successfully Launch And Grow Your B2B Copywriting Business In Only 3 Days.

Plus — Read on to find out why I’m prepared to mail you a
$1,000 BONUS check
to help you succeed as a B2B copywriter …

From the desk of Rebecca Matter, Co-Managing Partner, AWAI …

If you’ve ever thought about becoming a B2B copywriter (or already are working as one), I have some VERY exciting news …

I’ve extensively researched the five most lucrative and in-demand areas of B2B copywriting — right now. These are the areas where the projects pay VERY well, can be done relatively quickly, and are sought-after by almost every Business-to-Business (B2B) company out there.

And I want to invite you to an exclusive training event in Phoenix, Arizona — where after just three days, you’ll be able to specialize in these five desperately-underserved areas of B2B copywriting.

As Close To “Guaranteed Success” As You Can Get

Now, I’m serious when I say that specializing in these five areas of the B2B marketplace is the fastest way to successfully launch and grow your B2B freelancing business.

In fact, I’m willing to put my money where my mouth is … and prove it to you.

I’ll send you a $1,000 BONUS check — free and clear — as soon as you land your first paid B2B assignment using the proven strategies you’ll discover during AWAI’s B2B Copywriting Intensive (more on this in just a bit).

How can I be so confident you’ll quickly land your first paid B2B writing assignment?

Because when I first started putting together the B2B Copywriting Intensive, I had one simple requirement — find the “Best of the Best” to coach you!

I knew I had to find the top B2B copywriting pros that were actually making high incomes in these areas. But more importantly, they had to be the “Best of the Best” when it comes to teaching others how to do what they do.

Truth is, I issued a pretty BIG challenge to every pro I approached to take part in this Intensive

“I need you to train a small group of B2B copywriters to do what you do. Not just tell them about it, but actually get them to write and produce professional-level B2B copy. Oh, and one more thing — I need you to be able to do this in just three days!”

And I’m happy to report — six of the world’s GREATEST B2B copywriters have risen to the challenge and will show you the ropes.

We’re ALL invested in your success. And quite frankly, this is perhaps as close as you could ever get to having “guaranteed success” as a B2B copywriter.

No Prior Experience Needed

It doesn’t matter if you’re totally green to the world of B2B copy or already have some experience under your belt.

This event is going to mold you into a top-notch B2B copywriting professional, period.

I know this is a pretty ambitious goal.

That’s why I’m requiring that everyone — no matter what your level of experience — go through an online “crash course” training series we’ll be holding BEFORE the B2B Copywriting Intensive.

During this online “pre-training,” you’ll get up to speed on the core fundamentals of writing high-performance B2B copy in general. And if you already have some experience under your belt, it will be an important “refresher” that will keep those critical foundational concepts at the top of your mind.

Requiring everyone to go through this B2B copywriting “crash course” ensures we’re all on the same page at the Intensive so we can hit the ground running!

So what exactly are these hot areas of B2B copywriting you’ll be specializing in? And, how are we going to help you shortcut the learning process when you join us in Phoenix this June?

Hot B2B Opportunity #1 …
Earn Thousands Of Dollars Every Month
With One Of The Critical Skills In B2B —
Lead Generation

Lead generation is the first hottest area of B2B you’ll be learning.

And to show you the ropes, I’ve brought in the guy McGraw-Hill calls, “America’s Top Copywriter,” and who’s been writing B2B lead generation copy since 1979 …

Bob Bly!

Remember how I told you that for this Intensive, I only wanted the “Best of the Best?” Pros who not only earn a high income, but can also get you to DO what THEY do?

Bob is a perfect fit. He literally “wrote the book” on writing B2B lead-generation copy!

Just About Every B2B Company Needs This… 

"For many B2B marketers, lead generation is their most important marketing tactic, and the one they will pay copywriters the most to execute."

— Bob Bly

In case you don’t know, Bob’s been in the world of Business-to-Business, high-tech, industrial, and direct marketing for over 30 years. He’s written copy for some of the biggest companies in the world, including IBM, Network Solutions, Intuit, and Forbes.

He’s also the author of 80 books including AWAI’s How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales; The Complete Idiot’s Guide to Direct Marketing; and The Copywriter’s Handbook. His articles have appeared in numerous publications such as DM News, Writer’s Digest, Inside Direct Mail, and Bits & Pieces for Salespeople.

In short, he’s a living legend in the world of B2B copywriting and direct mail.

So why lead generation?

It’s absolutely critical for most B2B businesses.

The majority of B2B companies need leads in order to get sales. Without that consistent lead flow, they wouldn’t last very long.

That’s why the bulk of many B2B companies’ efforts are on generating targeted leads — prospects who are likely to make a purchase.

In fact, according to a survey conducted by Bizo and BtoB, the magazine for marketing strategists, 62% of B2B marketers reported that their main focus was lead generation.

This is why it’s one of the most critical and in-demand skills in B2B … your efforts are intimately tied to a company’s cash flow! Do a good job and they are likely to hire you again and again. Why would they hire someone else when you’re the one producing copy that’s generating a steady stream of leads that could turn into sales for them?

The kinds of projects you’ll be working on include single emails, short ads, sales pages, articles, and copy that encourages web visitors to act (usually to give their contact information in exchange for a “freebie” such as a white paper, special discount, or free consultation).

And the pay for these projects is quite nice. For example, Bob earns $1,500-$2,000 to write a single trade journal print ad.

A simple postcard? Up to $2,000.

The nice thing is that these are the kinds of fun and creative assignments your future clients will often need on a regular basis.

And during your time with Bob, you’ll discover:

Bob is known for over delivering. And you can bet he will give you all the necessary knowledge you’ll need to confidently approach clients as someone who can transform their lead-generation copy.

What you’ll learn from Bob alone could make a highly-successful and lucrative career for you.

But lead generation is only one of the very profitable and currently in-demand areas of B2B copywriting you’ll be sharpening your skills in …

Hot B2B Opportunity #2 …
Write Your Way To Six-Figures With White Papers!

The second hottest area of B2B you'll learn about is white papers. These are VERY in demand today, as they are critical to buyers in any complex B2B sale.

In fact, according to a recent Eccolo Media study, 84% of B2B buyers find white papers either moderately or extremely influential in their purchasing decisions.

Put simply, a white paper is a 6- to 8-page marketing document that strives to educate and inform the prospect.

There’s no real “selling” involved. It’s more about writing journalistically — researching facts, figures, and providing plenty of proof as to why a solution works and would be an ideal choice for a particular company.

Businesses expect to pay $3,000-$7,000+ for a well-written white paper, so clients don’t flinch when you quote a figure in that neighborhood.

And to help you get on the fast track to writing white papers …

We’ve brought in “THAT White Paper Guy.”

Hugely In Demand

“White papers are consistently rated among the top documents that B2B buyers seek out. These 6- to 8-page documents help sell billions of dollars of products and services every year. Copywriters can earn up to $7,500 for writing one. But this format can take years to learn, since white papers are a different type of copywriting. This presentation reveals the key ideas I learned working on 200+ white papers: the pitfalls to avoid, and the strategies copywriters can use to succeed.”

— Gordon Graham

Meet Gordon Graham.

He's the go-to white paper writer for large Fortune 500 companies like Google, Rackspace, Oracle, and many others.

PLUS, he’s the TOP white paper copywriter in the biz.

But again, just being good at “doing” isn’t enough for this Intensive. Thankfully, Gordon is also the best at showing other copywriters how to do what he does (hey, he’s even the author of one of the definitive books on this subject — White Papers for Dummies).

With Gordon, you’ll learn how to write powerfully-effective white papers that your clients will love. His session will show you …

By the time you’re done with Gordon’s training session, you’ll be able to confidently command at least $3,000 to write a white paper for any B2B company.

Just think — if all you did was focus on writing white papers, you could very reasonably earn a six-figure income. What’s more, if you specialize in white papers, be prepared to be inundated with work.

In fact, he’s often booked solid months at a time! Having more requests than you can handle is not uncommon among established white paper writers. And you could easily join them.

Either way, by the time you’ve completed the third day of training at AWAI’s B2B Copywriting Intensive, you’ll be a well-rounded B2B writer with all the tools necessary to expertly and professionally handle almost any assignment that comes your way.

Hot B2B Opportunity #3 …
Make A GREAT Living Telling Stories — Case Studies

No, that’s not a typo.

You really can earn a great living just for being able to tell a simple story.

Let me explain …

In B2B, case studies are short pieces that tell the story of how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.

Simply put, a case study is a short “before-and-after” story.

And to get you up to speed with writing them, we brought in the TOP case study writer around: Casey Hibbard.

Casey is the founder of Compelling Cases Inc. Since 2001, she’s written and managed more than 800 customer stories that have helped her clients earn trust with their customers, land million-dollar sales deals, earn major PR in industry publications, and secure much-needed funding.

Help Your Clients By Sharing Their Stories

“Strong case study writers are in high demand among B2B companies today. I’ll share my experience and insight from writing more than 800 case studies and from-the-trenches tips on ensuring these projects go smoothly. You’ll leave with the know-how and confidence to pursue case study projects.”

— Casey Hibbard

Over the past 13 years, Casey has learned a LOT about writing great case studies that clients will absolutely LOVE. And during your time with Casey, you’ll learn:

Plus, Casey will be giving you hands-on exercises with writing parts of a case study.

By the end of this session, you'll feel much more confident about writing case studies. And you'll have all the tools you need to start going after these lucrative and fun projects right away.

Hot B2B Opportunity #4 …
Get Paid Up To $300 For A Single Page Of Copy
With The “Untapped Gold Mine” Of B2B

This next opportunity is a very special one …

That’s because it’s virtually untapped by most B2B copywriters. Many of them don’t even know it exists!

And here’s the thing …

You can realistically earn $100-$300 (sometimes more) for every page of copy you write.

What is this “untapped gold mine” of B2B?

Writing website content for small businesses.

You see, there are thousands of small businesses out there … and many don’t have a clue when it comes to creating effective website content. For example, you’d be surprised to find out how many don’t know how to write effective products or services pages … or a Frequently Asked Questions (FAQ) page … or even a simple Contact page!

That’s where you come in and save the day (and help their businesses thrive!).

You can easily earn up to $300 per web page you write for them … and it’s not uncommon to have to write 10 or more pages for their site. That means revamping just ONE client’s site could bring you $3,000. 

And the best part? The copy isn’t hard to write at all.

In most cases, you could write all the content for a client’s site in less than a week.

That’s why to show you how to take advantage of this vast opportunity, we’ve brought in the TOP B2B website “makeover” expert —

Dianna Huff.

She brings 16 years of experience to the table … helping companies and organizations create effective websites that build trust, authority, and reputation.

Her clients include businesses large and small, among them AT&T, HubSpot, Constant Contact, and SAE International.

Dianna’s won numerous awards, and has been featured in Forbes, BtoB Magazine, and Search Engine Land, as well as industry blogs and marketing books.

Drastically Improve Your Clients’ Websites

"Creating an effective website is all about content — lots and lots and lots of content. But while small business owners understand they need content, they have no idea how to create it — and they certainly don't have the time. Enter YOU and your web-writing skill set. In this presentation, you'll learn what goes into creating an effective website that helps companies sell ‘considered’ purchases — from traditional B2B to real estate, healthcare, and financial services (to name a few)."

— Dianna Huff

Better yet — Dianna knows exactly how to zero in on a client’s site and see exactly what it needs to be far more effective.

That’s why during your time with her, you’ll discover:

PLUS — Dianna has prepared a “cheat sheet” you can use whenever you’re in a pinch. This will become your at-a-glance reference for making sure you do the best job possible on each and every project you land.

Hot B2B Opportunity #5 …
Boost Your Income This Year With
The “Secret Weapon” For Writing Powerful B2B Copy

One of the biggest challenges B2B marketers face is creating copy that’s consistent in its messaging.

For example, it can be tough for a company to keep their message consistent on their website, in their print materials, on their blog, or on social media. A blog post might mention a key product benefit … while a social media post may not mention it at all … and a product page might be focused on a completely different set of benefits!

This is all too common. Especially because B2B marketers are constantly under the gun to produce dozens of marketing materials in record time. It’s hard to keep track of what was said where, and make sure that every marketing piece is hitting on the same benefits and key messages.

As a B2B copywriter, this means a HUGE opportunity for you. By knowing how to use this “secret weapon” for your clients, you can help them keep their core benefit messages consistent throughout their marketing materials (and get paid handsomely for it).

So what is this “secret weapon?”

It’s called a Key Message Copy Platform.

And to show you how to boost your income by offering this to your potential clients, we’ve brought in the guy who created it!

Meet Casey Demchak.

Casey’s a TOP B2B copywriter, specializing in the medical device field.

He’s widely known for creating the Key Message Copy Platform, and is the author of the book, Essential Sales Writing Secrets,and the upcoming Amazon e-book series, Ultimate Sales Writing.

Help Clients Create Powerful Marketing Materials

“It’s a fact. Key Message Copy Platforms really are the secret weapon to writing more powerful B2B marketing campaigns. In this workshop, you’ll learn proven techniques for writing great ones that get clients excited. Plus, I’ll teach you exactly how to sell them to B2B prospects, so you can make Key Message Copy Platforms an ongoing revenue generator for your copywriting business.”

Casey Demchak

During your time with Casey, you’ll learn:

After your time with Casey, you’ll feel confident in charging up to $400 per page to create a Key Message Copy Platform for your clients.

(Just think: a 10-page platform — which can be a breeze and fun to write — could earn you $4,000. That’s around $400 per hour for a 10-hour project!)

But hang on, because that’s not all you’ll learn with Casey.

You see, before becoming a big-name B2B copywriter, Casey used to work as a story analyst in Hollywood. In fact, he worked under a big-name director, whose movies you’ve probably seen.

As you might guess, Casey knows a thing or two about creating a really good story.

That’s why in a SECOND session with him, you’ll learn how to create powerful video scripts for your B2B clients.

“Video is red hot and every copywriter needs to become an expert at creating strong, attention-getting B2B video scripts. This ‘crash course’ workshop will quickly teach you the essential elements of great script writing — along with how you can become invaluable to your clients by doubling as their video strategist and producer.”

— Casey Demchak

Video is hot and hugely in demand. And it’s only going to get bigger. In this video script writing “crash course,” you’ll learn how to help your clients create powerful videos that get results.

You’ll also discover:

Let This 18-Year B2B Veteran Show You
HOW To GROW Your B2B Copywriting Business!

What’s the most important skill you’ll need to be our next six-figure success story as a B2B copywriter?

If you guessed “getting clients,” you’re right!

That’s why we’ve brought in 18-year B2B copywriting veteran, Steve Slaunwhite to show you the most powerful and effective way to do it.

Steve’s spent 18 years in the B2B market. He’s written for hundreds of clients including Fortune 500 companies, mid-sized businesses, and publishers. He’s won three major copywriting and marketing awards, and his insights have been featured in publications like DM News, The Wall Street Journal, Target Marketing, and Inside Direct Mail.

But more than that, Steve is a fantastic teacher and trainer. He has a “knack” for helping those new to B2B understand the ins and outs of marketing themselves successfully and creating a steady flow of clients and paid assignments.

And during your time at the B2B Copywriting Intensive, Steve is going to show you exactly how it’s done.

Tailored To B2B

"The key to success as a B2B writer is marketing yourself effectively. In my workshop at the B2B Intensive, you'll put together a customized 'just for you' marketing plan you can start using right away to attract B2B clients."

— Steve Slaunwhite

With Steve, you’ll discover:

PLUS, by the time you’re done with Steve, you’ll have a one-page, tailored-to-you marketing action plan. Use this plan to get started right away with marketing yourself and your services, and watch your income SOAR!

With the marketing and business-building strategies you’ll get from Steve, there’s no reason why you couldn’t earn a steady and healthy income every year as a B2B copywriter.

How can I be so sure?

Because these are the same exact strategies Steve’s used in his OWN business. But we're not done yet. I want to make sure I'm giving you absolutely every possible resource available to help you succeed. That's why you're also going to get …

One-On-One, Personal Attention

In order to fulfill on my promise of turning you into a professional B2B copywriter who’s ready to land great-paying clients, I wanted to make sure I gave you absolutely every bit of help and support I could.

That’s why I asked each of the pros to agree to “office hours.”

This is an unprecedented opportunity for you to sit down, one-on-one, with at least one of these masters and ask them anything you want.

So, make sure you maximize your time with them and address any and all sticking points you might have.

Sure, it’s cliché to say this is “priceless.” But you know what? It is!

When I asked each of these pros if they’d be willing to sit down one-on-one with you, they all jumped at the opportunity.

In fact, most said they wish they would’ve had such an opportunity when they were coming up the ranks … it would have saved them a LOT of time, frustration, and trial and error.

So please, don’t take this time lightly. Use it wisely and get everything you can out of it. And remember, we’re all here to support you in your success!

This Will Be Work —
But We’ll Still Have Plenty Of Fun

There’s a reason we’re calling this a B2B Copy INTENSIVE. You’re going to be doing plenty of work (aka writing!).

That said, it’s not just going to be work, work, work. We will have some downtime where we can all “let loose,” mingle, and have a good time.

If you’ve been to any AWAI events I’ve hosted, then you know that we make sure to balance out all that hard work with some fun (one year there was plenty of impromptu dancing going on … and I swear, I had nothing to do with it!).

Also, there will be plenty of time to mix and mingle … and to chat personally with the speakers at the hotel lobby or bar. Feel free to buy them a drink!

This Could Be Your One And Only Chance
To Take Advantage Of This B2B “Career Shortcut”

For one thing, I had to pull quite a few strings to get this event off the ground in the first place.

I was a little uncertain about making such a bold promise (to turn you into a professional B2B copywriter in just three days) because that meant I had to find the absolute best coaches out there.

And believe me, getting six people of this caliber under one roof at the same time was NOT easy.

Each one of them has a pretty busy speaking and everyday work schedule — which meant that trying to find three days where they all could get away from the “office” and fly to Phoenix was like trying to solve a brain teaser!

So if you’re at all serious about becoming a B2B copywriter, please don’t miss this event.

Think of it as taking the express elevator to the top of the skyscraper of your goals instead of taking flight after flight of stairs.

Remember, you’re getting:

This is a career-transforming event for B2B copywriters. This is your one (and maybe only) chance to soak up precious knowledge from six of the world’s very BEST B2B copy pros.

So here’s what you need to know:

The investment to attend AWAI’s B2B Copywriting Intensive is $4,995.

It’s being held June 1-4, 2014 at the absolutely gorgeous Royal Palms Resort and Spa in Phoenix, Arizona.

(We’ve negotiated a special discounted rate with the hotel, so you won’t pay anywhere near retail price for each night you stay.)

You can register for AWAI’s B2B Copywriting Intensive — and ensure your spot at this limited-space event — simply by clicking the link below …

Even though it’s very reasonable to say you could easily make back this investment with all the skills, tools, and insider-knowledge you’ll receive, I know that right now this registration fee may still be a stretch for some …

 … So I’ve also arranged a payment plan option. (Contact Member Services toll-free at 1-866-879-2924 for more details.)

Register NOW!

Once you’re registered, you’ll receive details about the event.

I’m so sure you can become a B2B copywriting pro in only three days that I’m happy to offer you this ironclad guarantee:

If for any reason you don’t feel that you’re learning secrets that can put you on the fast track to earning big money for writing B2B copy, let me know by the end of the first day of the Intensive.

I’ll arrange for you to receive a prompt and courteous refund, less a small processing fee, no questions asked.

But, I want you to know … I believe so strongly in this event, I’ve arranged for a special incentive for our attendees …

“Your $1,000 BONUS Check Is Waiting!”

I'm so confident in the skills and knowledge you’ll gain — that I know for a fact that if you put forth some effort, you’ll succeed.

So here’s what I am willing to do to help motivate (and reward) you for success.

As soon as you get home from the B2B Copywriting Intensive, take action on what you’ve learned.

You’ll have 90 days to land your 1st paid B2B assignment (or if you’re already a working B2B copywriter, your very next paid assignment).

When you do, simply send us a copy (as an email attachment or a photocopy via snail mail) of your client’s payment.

As soon as you do, I’ll mail you a $1,000 BONUS check — free and clear!

These AWAI Members
Held Me To My Word
And ALREADY CLAIMED Their $1,000 B2B Bonus

Will You Be Next?
Jess B., from Idaho
Karla T., from Georgia
Tom T., from Georgia
Mike C., from Colorado
Lane S., from Florida
Brenda B., from Arkansas
Elizabeth H., from Canada
Jeff C., from Georgia
Kathleen W., from New York
Steven C., from California
Jennifer O., from Kentucky
Mark M., from Florida
Janet R., from Sweden
Geoff H., from the United Kingdom
Adria S., from Texas
Susan N., from Colorado
Richard L., from New York
Mandy M., from New Mexico
CJ K., from Missouri
Julia B, from Ontario
Li V., from FL
Maureen L., from New York
Gordana G., from Georgia
Michael S., from Illinois
Kristi H., from Wisconsin
Jim J., from Georgia

Congratulations to all of you for landing your 1st PAID B2B project after LAST YEAR’S B2B Copywriting Intensive … and for getting your $1,000 BONUS!

It doesn’t matter how small your 1st paid assignment is, either. You’ll still qualify to receive the bonus so long as you send us a copy of your client’s payment.

So what do you say, are you up for the challenge?

We’re doing everything we can to help you succeed as a B2B copywriter. It’s now time to do your part.

Register today by clicking the button below, and get on the fast track to becoming a well-paid B2B copywriter!

Register NOW!

Make The Leap …
You’ll Be Glad You Did

B2B is growing — fast …

And the demand for writers in this market has never been greater (thank you, Internet!).

Remember, nothing happens until something moves. And this is your chance …

You have an HUGE opportunity to learn from the absolute BEST in their fields in the world of B2B.

After all, you’ll be learning from:

So take the leap … take that final step forward into finally living the writer’s life on your terms. Register now by clicking the link below.

I sincerely hope to see you there … and count you among one of our B2B copywriting success stories!

To your success,

Rebecca Matter
Co-Managing Partner, AWAI
Founder, Wealthy Web Writer

Register NOW!

P.S. We are limiting this event to the first 50 folks that sign up. Once that 50th seat is taken, that’s it. I don’t know if this kind of event will ever take place again, so if you’re serious about B2B, please don’t let this opportunity slip by. See you there!

P.P.S. As soon as you register, you’ll get all the details to attend our upcoming “crash course” on the fundamentals of writing high-performance B2B copy. Please remember that everyone — no matter what your level of experience — needs to go through this pre-event training, to make sure we’re all on the same page and hit the ground running at the Intensive!

Register NOW!

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