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How to Leverage One Successful Web-Writing Project Into More Work
April 12, 2017 (02:41:51 pm)
When you’ve finished a web-writing project and your client is happy, that is the perfect time to do 3 things to build your business. Find out what they are
The Dangers of Relying on One Major Client
March 22, 2017 (02:17:57 pm)
Relying on one major client for your writing work can lead to some landmines. Learn to recognize when you’re in dangerous territory and what to do about it
How to Connect with Influencers in Any Industry
February 22, 2017 (06:25:46 am)
When you connect with influencers in your industry, you’ll grow your reputation in the process. Here 5 effective ways to make positive connections.
3 Steps to Finding Influencers in Any Industry
January 25, 2017 (06:38:55 am)
If you want your content marketing efforts to resonate strongly with your target audience, then finding influencers should be high on your priority list.
5 Ways to Find More Time to Grow Your Web-Writing Business
November 16, 2016 (06:45:14 am)
Whether you’re brand new to web-writing or you’ve been at this for a while, learning to find more time to grow your business is a valuable skill.
Market Your Freelance Web-Writing Services in 30 Minutes or Less
October 05, 2016 (07:27:46 am)
Not enough time to market your freelance web-writing services? Say good-bye to that excuse with 31 marketing steps you can take in 30 minutes or less.
5-Step Revision Process for Stronger Copy
February 17, 2016 (02:46:55 pm)
Turning in your best work is just about writing. It’s about rewriting. Use this revision process to make your writing stronger.
Increasing Website Engagement — 7 Strategies
February 03, 2016 (02:01:43 pm)
Increasing website engagement can lead to your visitors spending more time on your site, sharing your content more often, and buying more from you.
What to Do When Your Client Doesn’t Have Clear Marketing Goals
October 14, 2015 (02:11:39 pm)
When your client doesn’t have clear marketing goals, your first job is to help them figure that out. Use these six questions to help.
5 Ways to Use Social Media to Research Your Audience
September 02, 2015 (06:00:33 am)
Social media research can give you insights into your target audience about their pain points, their desires, and their language. Learn five strategies.
How to Use Workshops to Land Clients
July 15, 2015 (06:59:51 am)
Build your reputation as an expert, meet qualified prospects, and convert them into clients — learn how to use workshops to land clients.
Use the Power of One in Your Marketing with List Segmentation
June 17, 2015 (06:22:10 am)
Experienced marketers know that list segmentation and targeted marketing yield better results. Find out how you can use the same idea to market yourself.
What to Do When Your Professional Web Writing Demands Multiple Personalities
May 27, 2015 (11:08:24 am)
Developing your web-writing voice is a powerful way to set yourself apart. Learning to capture your client’s voice is equally important.
No More “Quick Fix” Marketing!
January 14, 2015 (06:46:56 am)
Stop using “quick fix” marketing strategies. The PSD method will put you on the path to better marketing and a healthier freelance income.
How a Site Audit Made These CPAs Happy
July 30, 2014 (06:35:34 am)
A simple site audit can open doors to landing new clients. Michele Peterson shares how site audits lead to getting clients.
How To Gain Followers and Massive Exposure by Tweeting at Live Events
March 12, 2014 (06:35:40 am)
Tweeting at live events like this is part of Michele Peterson's self-promotion strategy as a web copywriter and online marketing consultant, increasing her authority, credibility, and reach.
Let Your Clients Taste the Wine … And Other Things the Wine Industry Can Teach Web Writers
February 12, 2014 (06:27:52 am)
Wine tasting has a highly-effective sales model, and one that web writers can adopt as well. Michele Peterson explains.
Commit to Continued Action – Your Life Is Now
January 17, 2014 (07:03:44 am)
Commit to continued forward progress by uncovering your core emotions and using them to drive you toward a writer’s life.
How to Tap Into AWAI’s Culture of Shared Success
January 17, 2014 (06:26:49 am)
The AWAI family is a great support system for new and advanced copywriters. Share your experiences and advice with other members and learn from those around you.
Review and Refresh – Your Life Is Now
January 16, 2014 (07:14:43 am)
No matter what you do for a living, your skills can become stale if you don’t refresh them regularly. Take time this week to review one of your programs.