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Don’t Be a Copywriter!
May 26, 2014 (06:22:42 am)
Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.
Don't Overspice Your Copy...
March 24, 2014 (06:38:09 am)
Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.
Learning From 8th Graders How to Strengthen Your Copy
February 24, 2014 (06:22:11 am)
Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
The Most Powerful Words in Your Writing...
November 25, 2013 (06:23:19 am)
The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.
The Heartbeat of Powerful Copywriting
March 04, 2013 (07:35:17 am)
Will Newman goes over some basic differences in verbs to breathe life into your copy.
Your Real Prospect is Closer Than You Think
February 04, 2013 (06:29:45 am)
Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.
The "Hidden" Component for Killer Sales Letters
November 12, 2012 (06:41:02 am)
What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.
The Key to Every Copywriter’s Success
September 17, 2012 (06:21:43 am)
As a writer, one of the most important things you can do to improve is the exact opposite: read. Alexander Green gives you some ideas for reading that will help make you a stronger copywriter.
How to Discover Your Hidden Remarkable Benefit
August 27, 2012 (06:37:40 am)
Brian Clark wants to help you find your inner benefit and market it to help achieve freelance copywriting success.
The Magic of False Logic
August 13, 2012 (06:31:01 am)
Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
What a Soapbox Derby and a 14-Year-Old Means to Your Success
June 04, 2012 (06:19:56 am)
Will Newman helps remind us that no matter how far off track we have gone, there is a path to get back.
When You Absolutely, Need to Capture Your Prospect’s Attention
March 19, 2012 (06:16:42 am)
Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.
How to Talk Your Way to New Clients
February 20, 2012 (07:17:20 am)
Will Newman reveals how public speaking can give you huge advantages for landing potential clients whether you’re just starting out in copywriting or trying to build your existing business.
Keep It Simple For the Biggest Punch
February 13, 2012 (07:30:14 am)
Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.
Eight Steps to Finding Your First Clients
January 30, 2012 (06:12:41 am)
Will Newman shares eight steps to finding your first clients to build the portfolio you can use to get more, larger clients quickly.
How to Properly Invest in Yourself and Your Business
November 28, 2011 (05:23:39 am)
Rebecca Matter share how investing in yourself and your career can yield a huge return.
Talkin' Story
October 24, 2011 (05:55:57 am)
Joe Sugarman shares a surefire way to connect with your prospects quickly.
3 Steps to an “Unfair Advantage” as an Online Copywriter
August 22, 2011 (05:28:31 am)
Brian Clark discusses how online copywriters can use three things to give them an advantage in their freelance business.
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