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Living the Writer's Life: Sunni Baerwalde

On a lazy summer afternoon, you’ll find Sunni at her lake house — laptop in hand — writing for one of her 30-plus clients. When she’s not writing web copy or working on her books, you’ll find her spending valuable time with her kids and grandkids. You see, writing has unlocked a world of possibility for this dedicated mother. Her business has grown significantly in the past year because of her ability to dive into every AWAI course she’s ever taken. Here’s a special interview between Jade Trueblood and Sunni Baerwalde…

Living the Writer's Life: Joseph Battrick

Joseph Battrick has done it all. He’s worked as a journalist, funeral director, and insurance salesman, and even tried a job in aerospace manufacturing. But this passionate performer wanted something more. He wanted a job with flexibility… one where he could be creative and work on his own terms. So today, Joseph is thrilled to be the newest face on AWAI’s in-house writing team. Here is his story…

Living the Writer's Life: Amy Slagle

It was December 2019 when Amy Slagle decided to end her 13-year teaching career for the unknown world of freelance writing. Her guiding light during this transition was the training she received from AWAI — especially from Russ Henneberry’s SEO Copywriting course. Now, just nine months after finishing the training, Amy has conquered her fears and is living her own writer’s life. Learn how she went from teacher to content marketer in this special interview with AWAI’s Jade Trueblood.

Living the Writer's Life: Laurent Duperval

Laurent Duperval has always loved writing, so when he received a piece of mail asking if he could write “a simple letter,” he was intrigued. The pandemic provided the push he needed to start building his own writer’s life as a content writer. Now he gets up each morning, rides his bike, and works the rest of the day on his own terms. You’ll love this special interview hosted by Barefoot Writer’s Robert Rice…

College Professor Turns Lifelong Love for Writing into a Full-Time Income — from an RV

After a master’s degree, a professorship, and work as a columnist for her town’s newspaper, AWAI Member Melissa Gouty yearned for a change. Read about her journey to becoming a full-time writer.

Living the Writer's Life: Lynn Swayze

Lynn Swayze always knew she wanted to be a writer. So when she hit the Print button on her computer and printed out all 800 pages of her first AWAI course, she was ready to learn everything she could to be successful. Today, she gets to “nerd out” in the world of B2B, writing for the tech industry. Her calendar is regularly filled with very large projects that require only a few hours of work per day. It’s the perfect lifestyle for this busy mom of four.

Living the Writer's Life: Julia Schaller

Julia Schaller may be a new mother, but that hasn’t kept her from her dream job of copywriting. She works as an in-house writer for AWAI and is the one behind many of the email campaigns, articles, sales letters, and video scripts you see on our site. Even while she’s writing, she’s keeping an ear tuned to her baby daughter sleeping nearby. We hope you enjoy this sneak peek into the writer’s life of one of our favorite AWAI team members.

Living the Writer's Life: Joey Lubelfeld

The pandemic left Joey Lubelfeld jobless, so they started to look for new ways to make money doing something they loved… writing! So when AWAI’s Launch Party dropped into their lap, things felt like they were meant to be. Joey took immediate action, using LinkedIn to land new clients, and writing web content and emails for them. Today, Joey is continuing to build a writing career in the mental health niche. This just goes to show that “talent and opportunity” can converge at the perfect time!

Living the Writer's Life: Christian Nix

Most people who have a thriving medical career wouldn’t think of starting over. But Christian Nix was looking for a change. He was already dreaming of launching his own business, and needed the copywriting chops to make it happen. Today, Christian makes a six-figure income with just 10 hours of work per week! Plus, he shares his amazing story of how one idea helped launch his copy career.

Living the Writer's Life: Pauline Longdon

Pauline Longdon’s favorite quote is “I haven’t come this far to only come this far.” In a way, this perfectly describes her journey to date as a copywriter. She doesn’t stop striving to serve her clients, reach new goals (seven figures now!), and connect with her global network of colleagues and mentees. Pauline’s continued drive toward success has landed her coveted spots learning from the top A-list writers in the industry. Enjoy!

Living the Writer's Life: Ernst-Jan Buijs

Ernst-Jan Buijs grew up in a small city near Rotterdam, Netherlands. While still attending university, he was already thinking about the future. One thing was for sure… the typical 9–5 lifestyle just wasn’t for him. So, Ernst-Jan began looking for opportunities to build his own business. What he was able to build — while traveling Europe in a camper with his girlfriend — is quite astounding! You’ll love his advice for how to grow your own business when your heart longs for adventure.

Living the Writer's Life: Colette Rice

Years ago, Colette Rice and her sister took a life-changing trip to Egypt. While exploring a spice market, one vendor proudly told them his family had held the same booth for 250 years. When he saw her look of surprise, he explained, “Here, we think in thousands.” Colette’s fascination with the people in the world around her was the driving force that led her to seek a new career in copywriting. She tried freelancing for a while, but it was an in-house position with a nonprofit company that gave her the writer’s life of her dreams…

Living the Writer's Life: Steve Coombes

The year was 2014, and Steve Coombes and his entire family were invited on stage at AWAI’s annual Bootcamp, where he would receive the coveted $10K Challenge prize. This was the moment… He had truly “arrived” in the world of copywriting. Since then, Steve has seen his writing career grow and evolve. Through it all, he has still had time to hang out with his young sons.

Living the Writer's Life: EG Orren

EG Orren says the only disaster she hasn’t experienced is a hurricane… But her rise from green newbie to successful copywriter — earning more than $17K in just 10 weeks — feels a bit like one of those awe-inspiring storms. Leaving behind her former career as a concert photographer, EG travels the continent working with music industry clients across four different time zones. Today, she prides herself on being a “consultant” rather than just an “order taker.” If only we had more space to share all of her fantastic adventures…

Living the Writer's Life: Rob Gramer

Sitting around a conference room at his old engineering job was never going to be enough for Rob Gramer. He craved something more… a career where he could engage his curiosity, make serious money, and WIN. Lucky for Rob, he found an early mentor in copywriting legend Mark Ford and was able to build a brand new career. Today, Rob is a successful direct-response copywriter with multiple controls for large companies. Here’s his story…

Living the Writer's Life: Sally Morem

As a child in the 1950s and ’60s, Sally Morem used to watch her father head off to work each day at the Giant Green Company in Le Sueur, Minnesota. She didn’t appreciate it at the time, but her father was deeply involved in creating one of the most famous advertising campaigns in history — the Jolly Green Giant (complete with its deep-throated “Ho! Ho! Ho!”). Today, Sally takes inspiration from her father’s work and helps self-development companies craft their own sales messages. It’s the perfect way to continue her family’s legacy in advertising.

Living the Writer's Life: Elias Christeas

A lot of people are inspired by the movies. But Elias Christeas’ fascination with Indiana Jones taught him to explore, engage with, and discover all that life has to offer. He leveraged his passion for automobiles into a copywriting career where he began breaking sales records within a matter of months. Today, he is happily living his dream writer’s life in Florida with his family. Here is Elias’ story …

Living the Writer's Life: Holly Rhoton

After injury, divorce, and moving homes… it’s been a tough year for Holly Rhoton. But she hasn’t let that get her down. While working full-time as a mammography technician, she’s been building up her side gig as a copywriter and showing her three kids the power of following your dreams. Read on to discover Holly’s simple secret for finding clients and why “it’s okay not to know everything.”

Living the Writer's Life: Michael Carr

Michael Carr had just graduated from high school when he stumbled upon copywriting. Rather than wait until college was complete, he decided to study the craft while going full-time for his degree. He even did a stint as a pizza delivery driver using split tests to earn more tips! Since then, his writer’s life has taken him from Baltimore to Lake Tahoe, Iceland, Spain, and now Poland. Through it all, Michael continues to “up” his game and get stronger results for his clients.

Living the Writer's Life: Zoe Blarowski

When people ask Zoe Blarowski about her new career, she simply says, “I write for websites.” But really, her copywriting career is about much more than that. It’s a career path that has helped her stop “punching the clock” and given her the chance to run her own successful business. It also allows her the flexibility to be there for her young family so they can go on family vacations… complete with camp stove tacos! Check out Zoe’s story below and learn the resources she used to build her career, and her thoughts on SEO as a skill set for writers.

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