Ask the Masters

Ask the Masters:
Don Mahoney & John Forde

QUESTION: “My big problem is directness. I’ve taught school for 18 years (Special Education and Chapter I K-12). I repeat the same things many times and don’t do much explaining. Although this works great for my teaching career, it’s interfering with my copywriting. My question is: How do I get over being so direct? I find I have it all said in a few sentences.”

Read what Don Mahoney and John Forde had to say


Matt Turner Answers Your Questions

QUESTION: “What’s the difference between plagiarism and copyright infringement? How much can I ‘borrow’? As a copywriter, what do I need to know to protect myself?”

Read Matt Turner’s response


Tips for Interviewing Experts

QUESTION: Recently, an AWAI member wrote us to ask how to go about calling experts and interviewing them. He said, “Being new at doing this kind of research, I’m a little shy and unsure of exactly how to present myself. If I were a journalist, it would be easy. But introducing myself as a direct-mail writer? I think most experts would be reluctant to cooperate.”

We asked Bob Bly and John Forde how they approach experts for an interview.

Read what they had to say


AWAI Board Members Answer Your Questions

QUESTION #1: After submitting several spec assignments – and not hearing back from the client – an AWAI member wrote us to ask, “When you don’t know the client personally, how do you follow up?”

QUESTION #2: Another AWAI member asked, “How do you deal with it when a client rewrites part of your work? Should you try to explain the reasons why it was done that way – or simply agree to his changes since it is his product?”

Read what Bob Bly and Don Mahoney had to say