Meet AWAI-Trained Writer:
|Location:||Salt Lake City, UT|
|Professions:||Copywriter, Social Media Expert, SEO Expert, Resume Writer, Travel Writer, Desktop Marketer|
|Specialties:||B-to-B, Catalog, Health, Self-Help, Web/Internet|
I began at an advertising agency working directly with clients in the garden/landscaping, power equipment, contracting, real estate, and entrepreneur industries. Promotion to Marketing Mgr. allowed me to see the strength it carried in a successful branding strategy, of which I incorporate constantly.
In recent years, I have written for the education, hospitality and health/wellness/inspirational industries. I have launched new products, promoted surgeons, and discussed business administration. Storytelling is a favorite of mine, and I weave it naturally into my writing. It works hand in hand with audience focus, SEO, and keywords/phrases, a necessity when posting online in social media and blogs. I also analyze websites and audit its rankings/conversion rates, showing strengths/weaknesses in the site. There is hardly any reason to have a website up if it isn't driving traffic and profits to the company.
I am thorough in specifying who the audience is, what the client wants accomplished, and a specific time frame for delivery. I am able to write in any of the four major writing styles, though I gravitate to B2B and B2C.