Meet AWAI-Trained Writer:

Professional Background:

Anita is a Conversion and Research-based B2B copywriter in the niches of Human Resources, HR Tech, SaaS, Coaching/Training, Wellness and Health, Self- improvement. Anita's writing aims at generating and nurturing leads that convert into B2B client acquisition. Hence, no piece of content is seen as an isolated island but as a well-strategized action to favor the overall business goal. Research, interviews/discussions, brand tone, brand personality alignment, VoC with SEO is a natural subset of the writing process, before writing that 1st word.

Anita has 10+ years of Corporate HR experience in the Consulting industry, and 4 years of HR experience in other smaller industries. During this stint, she has conceptualized, designed, written for, and launched several programs, which include in-depth analysis, content writing, and persuasive engagement. She has also, written ebooks under the Management thought leadership, employee engagement in her own time.
She has an MBA in HR. Additionally, being a Certified Neuro-linguistic programming coach, with a Bachelors in Psychology gives Anita an extra edge in her writing skills that has a laser focus on the B2B client perspective. This reflects in her copy and content with a custom process and structure while keeping the brand personality and voice alive.

Niches in focus:
Human Resources | HR Tech | SaaS | Coaching/Training | Wellness and Health | Self-improvement niches.

Specializes in:
-Case Studies, eBooks, Copy platform, Blogs, Articles, Competitor research and analysis, Training manuals, Employee handbooks, White papers, Sell Sheets, Brochures. Ghostwriting.
- Also, a specialist in Exclusive Site audits and reviews/recommendations, Web content and copywriting.