Inside AWAI

  • Only 8 spots left for Dan Kennedy’s Business of Copywriting Academy. And, remember … every available discount ends on Monday.

    I’m going to be there. And I’m really looking forward to going through this incredible one-time-only experience with the small group of writers who want to be fully equipped with a full arsenal of ways to find, attract, get, and keep clients – and negotiate the best compensation.

    It’s going to be a lot of work, but Dan’s packed some fun into the event too … like Thursday’s “movie night,” featuring selected film/video clips with commentary by Dan … Friday’s “nite owl” sessions on why & how to be your own client, how to become a published author, and a Q&A about wealth attraction … and, finally, Saturday’s “Night at the Races,” where we’ll all go to Dan’s home track (where he does his beloved harness racing). We can all sleep on Sunday, right??

    If you’re on the fence about attending Dan’s Academy – for any reason – please read this last letter from Dan. Take the weekend to make your plans, if necessary. But I’d do whatever it takes to grab one of the remaining spots before the end of the day on Monday.

  • B2B copywriter needed for another hot project. Steve Slaunwhite emailed me on Monday with another request for a B2B copywriter. This time, a B2B agency is looking for a copywriter with a financial background, preferably in private equities.

    The other requirement? You must have completed Steve’s Secrets of Writing High-Performance B2B Copy program. The project involves writing a series of articles and other marketing materials aimed at investment firms and institutional investors.

    Steve’s told us that there’s plenty of work in B2B, great money, “shorter” assignments (no long letters!) … and less stress! He also says the work is never boring. And since Steve’s no longer taking on new clients (his own B2B copywriting business is at capacity!), he regularly passes on requests like this to people in his B2B forum.

    If you’re part of Steve’s program, he’s posted all the details on the forum.

    Or, to learn more about Secrets of Writing High-Performance B2B Copy and the free ongoing access to Steve that comes with it, go here.

  • We asked … you answered. In last week’s survey, we asked: Which of these aspects of living The Writer’s Life are most important to you? … and asked you to check as many as applied to you.

    Your responses:

    Having a flexible schedule: 81.4%
    Having more control over your financial future: 80.5%
    Working at home: 69.8%
    Working when you want: 65.5%
    Living where you want: 64.6%
    Generating a passive income: 60.5%
    Having more time to travel: 58.4%
    Making top dollar for your creativity: 53.8%
    Owning your own business: 52.4%
    Making a six-figure income: 52.3%
    Spending more time with your family: 46.7%
    Working less: 36.2%
    Getting published: 29.7%
    Making a little extra cash on the side: 19.5%

  • Thank you for taking time to participate in the survey. I’ll share more of the results in the weeks to come. If you haven’t yet answered our quick 10 questions, please go here:

    AWAI and You

    And, be sure to download your free “Thank You” bonus report, 25 Tough Questions to Ask About Your Freelance Writing or Copywriting Business (a $24.95 value). You can do it easily right here.

  • One more question for you … We’re looking to help more of our members launch their careers with local clients. If this is the approach you took … or if, at any time in your career, you’ve benefitted from working with local clients … we’d love to hear about it. Please send me a note about your experience with local clients at Thanks!

  • “Must you talk so much about money?” This question came in for Dan Kennedy from Susan B.

    Dan’s response:

    “There’s no ‘must’ involved. But it is a role I’ve grown comfortable with over the years, working with many different kinds of professionals – including copywriters, consultants, chiropractors, carpet cleaners, dentists, speakers, etc., all of whom have, as the late Foster Hibbard put it, more hang-ups about money than about sex!

    “Jerry Buchanan, one of the great newsletter business pioneers (who taught beginners how to create ‘writer’s lives’ for themselves), said that finding something you find fascinating and enjoy doing is wealth itself that few ever obtain, but that finding a means of creating your own desired income, lifestyle, and security from something you find fascinating and enjoy doing is the ultimate wealth – and why settle for less than ultimate?”

    More from Dan on this here.

  • Alicia Keys needs your help! Seriously – world famous R&B singer Alicia Keys is launching a new website in July, (I Am A Superwoman), and is looking to hire a Head Blogger.

    USAToday reported this week that’s goal is to create a “fun, inspiring online neighborhood for super women to check in with what other super women are thinking, doing, feeling, working on, eating, buying, wearing and laughing about, and to prompt discussions on things the modern super woman cares about.”

    Think you might fit the bill? Put your copywriting and social media skills to work. Here are the details on how to apply for the job.

    Keys said in a statement, “With, I’ll be displaying my ‘voice’ in a different way and need just the right person to help me express a point of view that I don’t think exists yet in the blog world.”

    Is that right person you?

  • Government employee (and AWAI member) uses Internet research and writing skills to score big pay boost … and some serious “glicken.”

    John Kidd asked me recently, “Is AWAI still on track for that Internet researcher program?”

    Yes, we are! The Web Surfer’s Cash Secret: How to Live “The Writer’s Life” Without Writing a Thing will be available mid-May.

    There’s a huge need to help overloaded copywriters with the Internet research required for a successful promotion. Our soon-to-be-released program will teach you everything you need to know to cash in on this developing area. To be among the first to hear the details, along with a special promotion, add your name here.

    In the meantime, John is already getting a jump-start on Internet research. He explains, “I was just awarded a rather hefty salary increase in my government job doing Internet research and writing for the Department of the Navy. One of my recent tasks involved rewriting seven government-style resumes, along with some in-depth research.

    “The glicken? Seven free lunches (one from each of the candidates, who all got hired), a paid day off, and a nice cash bonus! Life is good!”

  • Small businesses quadruple use of Web videos. Online advertising firm WebVisible just released the second installment of their study, “State of Small Business Online Advertising.” The study examines trends among their nearly 12,000 small-business advertisers. It found that “video capability” was the fastest-growing feature that companies added to their websites in the last year.

    In the 4th quarter of 2009, 19% of small businesses were using online video on their websites. That’s a jump from only 5.2% the year before – enormous growth for one year.

    Small businesses find that video engages their audience, and positions them in front of competitors on organic searches.

  • Two ways to profit from this information :
    1. 1. If your clients aren’t using video on their websites, suggest that doing so will help improve their search engine results.
    2. 2. If they are currently using video, offer to rewrite their video script (or add another video), using your direct-response copywriting skills.

    Either way, Marketing With Video Online for Profit can help establish you as an expert with your clients. Award-winning, featured-on-CNN filmmaker Jessica Kizorek shows you how to profit from this trend here.

  • The quickest way to grow your Web copy business. Want to move beyond just writing Web page copy? Position yourself as a strategic advisor and Web content consultant, and you’ll soon be commanding higher fees.

    Rebecca Matter says, “I love this program! It gives you the ability to basically get paid just for proposing your ideas to a client. And THEN get paid even more when you actually do the work for them.”

    Site Audits Made Simple will give you a simple, 7-step approach for conducting a thorough site audit for your clients. You’ll give them a valued website consultation (for a nice fee), and then deliver the work you just proposed (for another fee!).

    Pam Foster gives you the same tools and checklists she uses to provide valuable site audits for her clients (at $2,500 a pop, up from the $1,000 she used to charge). Get all the details here.

  • Long sales copy not your thing? There’s a growing opportunity for copywriters that doesn’t involve struggling over long sales letters. It isn’t overly competitive (at least not yet), and it doesn’t require experience.

    Here’s the catch: It does require a very specific set of skills.

    Writing auto responder copy is a learned skill, just like any other type of copywriting.

    And that’s why we’ve teamed up with the master of auto responders, Jay White, to offer you a free teleconference next Tuesday, April 13th. During this free teleconference, Jay will spill all his secrets for breaking into the lucrative niche of writing auto responder copy.

    Bonus : Once you develop these skills yourself, you can be well on your way to a six-figure income from this little-known niche, without ever writing a long sales letter again. Sign up for Jay’s call now.

  • Attention Wealthy Web Writer Platinum Members! The Wealthy Web Writer Success Teleconference Series is the latest addition to the new membership site. Platinum members now have the opportunity to hear first hand from fellow members all about their recent success in their freelance careers.

    Ed Gandia kicked off the series yesterday in an interview with Rebecca. Ed explained how he successfully transitioned from a demanding full-time job to a very successful full-time copywriting business in only 27 months. And he did it without sacrificing his paycheck or putting his young family’s financial future at risk. Talk about a great call!

    Be sure to check out next week’s interview with Rachel Karl, who found success writing autoresponders …

    Not yet a member of Wealthy Web Writer? Click here to get started.

  • “We’re really enjoying the Accelerated Program Live Companion Series and getting a lot out of each session. Thank you so much for helping all of us in this way. You and Rebecca are doing a fabulous job each week.” Tracey Gray

    Thanks, Tracey. Rebecca and I are having a great time doing the webinars. It’s very exciting to see the progress all of you are making. In just seven weeks, we’ve been through the entire sales letter writing process as a group. We have WAY MORE planned for you in the remaining sessions … including a very special guest on Tuesday.

  • Writing Challenge Reminder. “Tell me about your best road trip ever.” Deadline: April 25, 2010. More details here.
  • “The greater danger for most of us is not that our aim is too high and we miss it. But that it is too low … and we reach it.” – Michelangelo (1475-1564), sculptor, painter, architect, and poet

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”