Inside AWAI


    • Tomorrow’s the last day to save $100 on Jay White’s Autoresponder Apprentice program AND get access to an exclusive webinar Jay’s offering on April 27.

      Jay’s promise: After just 8 hours with his program, you’ll be ready to start marketing your services, landing clients, and writing winning emails as quickly as he can.

      Order today and save $100

    • Jay gave AWAI members a peek inside his world on Tuesday during a special teleconference titled “How to Make Six Figures a Year Without Writing a Single Sales Letter.”

      If you missed it, you can hear it all … including Jay’s 10-step formula for getting clients … right here.

    • Special invitation from Nick Usborne: On Monday, April 19, during a FREE one-hour teleconference, Nick is going to reveal his step-by-step formula for turning a few “spare-time” hours a week into over $4,000 in passive income each and every month with a money-making website.

      Nick will answer questions like …

      • What is a money-making website?
      • Why is now the time to get started?
      • What, exactly, is passive income, and why do you want it?
      • How do you get your website online?
      • How do you find a great topic for your website?
      • How long will it take for you to start making money?

      So if you’ve ever been curious about what a money-making website is, or how you can use one to earn a passive income, don’t miss this call. Enroll free here.

    • Writing Challenge. “Tell me about your best road trip ever.” Deadline: April 25, 2010. More details here.

  • Big News! … Legendary copywriter and marketer Ted Nicholas will be making his first-ever appearance at Bootcamp 2010.

    Ted has produced over $5.9 billion in sales for his own companies and those of his clients around the world.Yes, that’s billion! He’s an infomercial pioneer, and the author of numerous books, including How to Turn Words Into Money and How to Form Your Own Corporation Without a Lawyer for Under $50.

    Google his name – and you’ll find a virtual Who’s Who of marketers and copywriters heaping mountains of praise on Ted, calling him everything from the “Father of Emotional Direct Response” to “THE King of Marketing” to “Direct-Response Jedi Master.”

    As Don Hauptman, a 30-year copywriting pro, favorite Bootcamp presenter, and author of The Versatile Freelancer, has said, “Ted is regarded as a god, legend, and/or superhero by marketers and entrepreneurs.”

    Ted will be joining another copywriting giant at Bootcamp 2010, Bill Bonner, who will also be with us for the first time this year. Bill is the president and founder of Agora Inc., whose companies publish over 300 books and 40 newsletters, reaching over 1 million readers.

    Bill once said of Ted, “He is one of the world’s most gifted marketers. He’s got the magic touch. Every moment I’ve spent with him has paid off enormously.”

    We have strong presenters every year at Bootcamp, but this year’s All-Star lineup is shaping up to be unparalleled. Bill Bonner, Ted Nicholas, Bob Bly, Michael Masterson … and more world-class pros that you’ll be hearing about it the weeks to come.

    Secure your spot to hear all these heavy hitters November 3-6 in Delray Beach. Here’s a reservation form to make it easy, or call Barb, Pat, Jackie, or Debbie at 866-879-2924.

    Get in now while low payment plans are available, and the early bird registration discount still applies.

  • Congratulations to Mindy Tyson McHorse, Melanie Rembrandt, Steve Roller, Mary Beth Spann, Stephanie Meinberg and Carol Parks. They’ll each be earning a $2,500 paycheck from Dan Kennedy as “readers” for his next big copywriting project.

    From Dan’s note to them: “My intent was to find one person to work on this project – for the $2,500.00 fee. But I found it impossible to not take any of you, so I’m spending $15,000.”

    Dan was impressed with all the entries he received. If you haven’t received your personal “thank you” yet from Dan for applying, it’s on its way.

  • More AWAI and You survey results. We asked:

    What is your goal for the program(s) you’re taking?

    You answered:

    • I want to work full-time as a Copywriter 32.2%
    • I want to work part-time as a Copywriter 22.7%
    • I want to apply what I’m learning from AWAI to my own
      business 19.5%
    • I want to apply what I’m learning from AWAI to start my own
      business 25.5%
  • “When you do it right,” says AWAI Co-Founder Paul Hollingshead, “amazing things start to happen. All the good habits of copywriting miraculously appear in you. The secret of good copywriting is forever tattooed on the walls of your brain. You begin to think and write like a copywriter.”

    Paul’s talking about what we call “the secret of copywriting osmosis.” He credits this secret with cutting in half (maybe more) the time it took for him to learn the craft of copywriting – and helping him earn $100,000 during his second year at it.

    What is it? It’s the deceptively simple exercise of copying, by hand, the best pieces of direct-response advertising you can find.

    This week’s action item: Write out, by hand, one sales letter every day for the next 7 days.

    “Of course, you need to get your hands on some good letters to copy,” continues Paul. “There’s your Hall of Fame book, of course – a great place to start.

    “And if you haven’t started a swipe file already, now’s the time. Get yourself on the mailing list of a company within a niche you’d like to write for (regular mail and email). Usually, that just means buying a product or subscribing to a free e-letter. In a matter of weeks, you’ll be getting all kinds of letters from all kinds of companies. (You’ll know the winning letters because you’ll see them over and over again, either in your mailbox or online.)

    “If you don’t want to wait for your swipe file to grow, and you want more recent letters than the classics in your Hall of Fame book … you can order Copywriting Genius: The Master Collection – a compilation of 60 great and successful letters, along with commentary from experts and, in most cases, the writer who wrote the letter.”

    And we’ll do our part too. Order Copywriting Genius: The Master Collection within the next 7 days and we’ll take 50% off the price. That’s a great deal! Click here for more details.

  • In addition to Paul’s idea of hand-writing sales letters, what else do you write?

    As Rebecca Matter said in The Golden Thread on Monday, “You need to write every day anyway … why not write about something you love and also generate a second revenue stream at the same time?”

    That’s exactly what AWAI members Kerrin Kuntzman and Suzanne Elliott have done …

  • “I’ll admit – I’m addicted!” says Kerrin, who used Nick Usborne’s How to Write Money-Making Websites program to build not just one but three separate websites!

    She used her interest in chiropractic health, alternative medicine, and marketing to create “I haven’t been more energized about a concept in years. My thanks to Nick and the AWAI team for putting together such a well-designed, interactive program.”

  • Suzanne Elliott also parlayed a passion, painting outdoors, into her own money-making website, Suzanne says, “Without this program, I would never have thought about doing this website. If you have an unexplored passion, this is the way to do it. An enthusiastic thumbs up!”

    And these are just a two people who have had great success with Nick’s program. Click here to see the websites other AWAI members have launched.

    Thinking about writing your own money-making website? There’s never been a better time to get started. On May 3rd, Nick will kick off his interactive 7-week training program again … and it’s FREE for anyone taking his How to Write Money-Making Websites program. Sign up now!

  • Three copywriting tips from “Undercover Boss.” AWAI member Steve Roller wrote in this week with a copywriter’s take on this reality TV show.

    “I’m not a big fan of reality TV, but watching the new CBS show ‘Undercover Boss’ reminded me of three things copywriters can do to write stronger copy.

    “The idea behind the show is that a CEO goes undercover in his own company to get a better understanding of who his employees are and how they’re serving their customers.

    “In the April 4 episode, the CEO of Roto-Rooter went out and tackled plumbing and sewer work alongside his employees. He wasn’t great at any of it.

    “Through it all, the CEO recognized how hard the work is and how hard his employees work. He was impressed with them at every turn and touched by their life stories.

    “The lessons for copywriters? Before you ever start writing …

    1. Know your audience. Go ‘undercover’ – not exactly like the CEOs on the show do, but research your audience to find out who they really are. Talk to satisfied users and disgruntled customers. Conduct a focus group. Find out your prospects’ dominant emotions.
    2. Know your product. Again, go ‘undercover’ to understand your product or service. Become a customer yourself. On ‘Undercover Boss,’ the CEOs ‘get their hands dirty’ by using their company’s product or service, often for the very first time. And once you start writing …
    3. Sell it emotionally. The producers of ‘Undercover Boss’ are brilliant at this. The show tugs at the viewer’s heartstrings, tapping into positive core emotions like generosity and pride. Remember, people usually buy for emotional reasons (and their decision is later reinforced logically.)

    “Through it all, the power of the show lies in the one-on-one interaction between the CEO and the individual employees. Last reminder: Always write to one person.

  • Just starting out? Try going local! Now successful copywriters Sean McCool and Kammy Thurman found it easy to land local companies as clients when they were first starting out …

    “One of my very first paid assignments was for a local water treatment company,” said Sean.

    “It took me about 8 hours to write a one-page ad, and they paid me $800 for it. It turned out to be the most successful ad they’d used in 16 years, and closed nearly $100,000 in business for them. I ended up using this as one of my portfolio samples at the 2008 Bootcamp Job Fair.”

  • And Kammy told us: “I’ve worked with local clients fairly frequently over the years, although I avoided it at first because businesses in Montana tend to be too small to hire a professional copywriter. They do, however, hire marketing consultants who can handle an entire project from cradle to grave – which is how I’ve gotten most of my jobs.

    “Lately, in my area at least, clients are most concerned about marketing on the Web, so I’ve been building and marketing websites for them. This has led to direct mail, brochures, proposals, and other marketing collateral projects.

    “I’ve found that the best way to get their attention is by focusing on Web marketing, especially social media. Anything to do with Web marketing intrigues and mystifies them, so they realize their need for outside expertise. Once I’ve gotten a foot in the door with Web work, it almost always leads to many other projects, including print advertising.

    “One thing that’s nice about local clients is that once they see how much a copywriter/consultant can help them, you pretty much become their go-to person. They quickly come to rely on you, and treat you like a partner rather than just another vendor. So you don’t have to worry about competition.”

    If, like Sean, you’ve launched your copywriting career with local clients, or, like Kammy, are working primarily with local clients, send me a note at with some tips that can help your fellow AWAI members. Thanks!

  • Job Opportunities
    Saks Fifth Avenue … The Boy Scouts of America … PopCap Games are among the big name organizations who need your copywriting and graphic design services NOW.

    Check out these and more opportunities here

  • Job security + freelancer freedom = the best of both worlds. “After finishing just the second module of Jay White’s Autoresponder Apprentice program, I got a little cocky and decided to send an email promoting my services to a fairly big Internet marketer,” writes Rachel Karl.

    “He was so impressed with my writing, he didn’t even ask for samples or references. He offered me a job on the spot with a nice monthly retainer. I went on to get three other clients by doing email promotions, all on monthly retainers.

    “I now have time to take my kids to the zoo in the middle of the day, go out to lunch with friends, and do other cool things I enjoy. I couldn’t have done it without AWAI and Jay’s program!”

  • In just a few short weeks, Rachel went from cracking open Jay’s course for the first time to landing four solid clients. How did she do it? Two things stand out:

    1. She took action. She didn’t wait for the phone to ring – she applied Jay’s lessons and went after some big fish.
    2. The quality of her emails did the selling – she didn’t have to do anything more to convince the clients to hire her.

    As Jay says, “If you follow the plug-and-play copywriting and marketing methods I reveal in Autoresponder Apprentice, you’ll most likely be in the black after just one assignment.”

    Remember, you can save $100 on this program through tomorrow night at midnight

  • “We must have courage to bet on our ideas, on the calculated risk, and to act. Everyday living requires courage if life is to be effective and bring happiness.” – Maxwell Maltz, M.D., author of the classic book Psycho-Cybernetics

    AWAI provides the resources, the tools, and often the inspiration. The last ingredient – the one you must provide – is the perspiration, taking action and moving forward.

    This is the week for you to do it! Tell me what action you’ll be taking to further your copywriting career within the next 7 days. Write to me at

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”