Inside AWAI

  • Tomorrow's the deadline to get in on our "It's Your Summer of Money" Challenge! Here's how it works …

    Your part: You choose the money making opportunity that interests you most … before tomorrow's cut-off.

    Then … and this is the critical part … you commit to putting all the resources associated with it into action this summer.

    Our part: we're doing everything we can to help you succeed.

    1. A big discount off each of the programs.
    2. Our "make-money-or-else" guarantee for the next 3 months.
    3. A blueprint for success – a 30/60/90-day plan that leaves nothing to chance.
    4. A chance for an invitation to a live event of your choice, including a private meeting with your business expert (a $2,000 to $5,000 value!)
    5. Even more motivation – if your success story is chosen as the most inspirational, you'll also receive a check from AWAI for $2,500!

    Rebecca's been doing a great job this past week of introducing you to the six opportunities we specially selected for this challenge. They're all fun … rewarding … start-up costs are minimal … they're easy to launch … and even easier to see quick results from. You can read her full recommendations here along with the details about #s 4 and 5 on my list above.

    Or, if you already know which one of the six "Summer of Money" Challenge opportunities is right for you, but just haven't made the commitment to start making money by Labor Day yet, click right here to get in before tomorrow night's deadline.

  • Job Opportunities

    If you're passionate about investing and the financial markets, this may be the perfect freelance gig for you: Investor's Daily Edge, a free, daily investment e-letter, is looking for a freelance copywriter. IDE isn't a financial "news" publication; instead, they bring readers advice – practical guidance and specific recommendations they can use RIGHT NOW to protect and grow their wealth.

    IDE has openings for an experienced writer to create compelling and fact-filled long-copy Promotions, Special Reports, White Papers and Premiums related to financial markets and investing.

    An aptitude for valuation analysis and an ability to understand financial reports (income statements, balance sheets, etc.) is a plus, but not mandatory. Most important is a general knowledge of investing, a talent for recognizing major trends, and a passion for the markets. And, you must also be able to tell a compelling story. You should be able to organize a report to focus on the important parts of your research.

    Details on how to apply, here.

    Plus, for details about opportunities for a B2B copywriter, an expert researcher/copywriter, a web copywriter and more, click here.

  • 21 Books That Changed My Life … by Ted Nicholas. Next to personal mentors, Ted says he's been influenced more by books than anything else.

    He's frequently asked about which books he's read and how they influenced him. Here's his list of the 21 most important ones.

    How about you? What books have changed your life? Send me a note with the title and why at

  • Do you have samples? Or a portfolio? This can be one of the biggest roadblocks new copywriters face.

    But in just a few short weeks, that will be a non-issue. Starting June 22nd Nick Usborne is going to walk aspiring online copywriters through a four-part series teaching them how to write the four web projects you'll encounter most often.

    For each session, you'll receive a project brief from Nick ― similar to what he received from the actual client.

    Then, using the information provided, you'll write the web copy … just as you would for a client.

    Next, you'll attend four live training sessions where Nick will walk you through his own personal system for approaching each specific type of project.

    He'll even show you HIS copy so that you can learn how to improve your own. He'll go through it, element by element, explaining exactly how he wrote it, and why it worked so well.

    By the end of the training series, you'll have the confidence and experience to know that you can easily take on those four types of projects.

    Not to mention samples you can show potential clients … AND Nick's personal template for crafting the pages that you can use again and again.

  • How you get in on this invaluable training with Nick … Nick wants to make sure that everyone taking his Copywriting 2.0 program has every advantage in the industry. Which is why he's agreed to do this training series absolutely free.

    Order your copy of Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts right now.

    You'll immediately save $100 and be automatically enrolled in Nick's 4-part hands-on training series, PLUS get access to his popular webinar, Four Strategies for Increasing the Money You Make from Every Project You Do — FREE.

    And because Copywriting 2.0 is one of AWAI's "living products," you'll also receive complimentary access to all future Copywriting 2.0 training sessions added to the program, as well as additional bonuses, updates, and new editions.

    When the training ends on July 8th, you'll have the skills to write the website copy, the experience and confidence to take on high-paying projects, a sample portfolio, AND know-how to make the most money from each client you work with.

  • Do you know about AWAI's "living products?" You may own some and not even realize it! Because our industry is changing so rapidly, we've made the commitment to keeping you up-to-date, armed with the most current training tools possible.

    By putting our programs online, we're now able to update them regularly, and add additional training and bonuses as soon as we see a need for them. And as an active member in these programs, you get every great addition – all training, bonuses, updates, revisions, anything – FREE FOR LIFE.

    AWAI member Patricia D was excited to hear about the newest training program added to the Copywriting 2.0 program. After Rebecca sent out the announcement earlier today she replied with …

    Hi Rebecca,

    Thank you for the schedule information. Please sign me up for Nick's training sessions, beginning June 22nd. I already have Nick's Copywriting 2.0 … purchased this year.

    Thank you,


    PS I love that. Writing a web page. Then seeing how Nick wrote his page. And learning how to improve ours … by listening to him explain the whys and wherefores … that made his copy a winner.

    And free? WOW.

    PPS If there was a way to show you gratitude for this, what would it be?

    Rebecca's response …

    You're all set Patricia – as a member of the program you're automatically enrolled! That's the beauty of these living products. You automatically get everything added, for life!

    And if you TRULY want to show your gratitude for all of the training we've been incorporating, you can use all of this valuable information and rock it as a copywriter.

    That's all we want! :)

    See you next week!


  • Access insider intelligence on over 4,400 direct marketers – giving you quality leads to grow your business (this is the same source Joshua Boswell used to locate potential clients when he started out.)

    Imagine how much easier getting clients would be if you had:

    • Full contact information at your fingertips on thousands of prospects
    • New and updated hot leads every month
    • A database of marketers, searchable by any of over 200 niches, who need your services
    • An immediate swipe file of hundreds of current controls
    • 32,475 mailings described by category, format, and marketing technique
    • Knowledge of what offers do best, so you can tailor your own copy for maximum results
    • The ability to add your own notes and download all this information into your own contact management software

    Bottom line: You'll work smarter, faster and gain more quality clients with less effort.

    The Directory of Major Mailers and What They Mail is a virtual goldmine for copywriters who need a fresh supply of hot prospects who can become clients.

    Target Marketing Group has agreed to give you $100 off any of the options they offer: print, online or combo. You just have to enter AWAI as the discount code before checking out. Find out how The Directory of Major Mailers and What They Mail can help you grow your copywriting business at

  • And speaking of Joshua … he asked me to pass along this message to you:

    "The most disgusting, horrifying thing in the world is waking up day after day, living a life that you are miserable with. Or, at least, a life you are just OK with.

    "Life was meant to be lived full-out, with gusto, and unmitigated, over-flowing amounts of happiness.

    "Haven't you been in a state of quiet desperation long enough? Aren't you tired – dare I say revoltingly sick and tired – of gnawing on the bone of 'someday … someday'?

    "Ok, then, let's change it – now.

    "A select handful of fellow AWAI members are already doing it. They're already changing their life and getting the results that they want.

    "Who are they? And what are they doing?

    "They are the brave, adventurous souls that have signed up for my "Dallas Experience" on June 26th.

    "The name of the event is 'Six Figures in Six Months' because I'm going to be giving the mental, emotional, and logistical strategies necessary to do just that … create a strong six-figures in six months … or less.

    "There are still a few seats left and I want to invite you to come.

    "Tomorrow … the next day … the next month … the next year … you will be waking up each morning. Where will your life be? Will you continue in a never-ending stream of sameness and misery?

    "Or will you wake up to a spectacular life, filled with money, empowering, happy relationships, and free time to enjoy both?

    "Come to Dallas so I can help you immediately start becoming the happier, wealthier you. Here's all the details you need.

    "One last thing …

    "If you sign up today, I'll instantly give you access to a call I did yesterday, '9 Strategies for Rapid Results,' a video that came out today 'Building Bridges," and all the past emails preparing those coming for what's going to happen to them. This way you too can instantly start seeing results in your life.

    "See what this is all about here.

    "Aufero Obex – Destroy the Barriers"

  • GLICKEN!!! AWAI member Janet Runeson wrote in this week, saying, "I just wanted to let my fellow AWAI members know that all the 'blood, sweat and tears' I put into my restaurant assignment earned me my first glicken!

    "I celebrated my birthday with family at the restaurant I wrote about, and gave the owner a copy of my 'copy.' He appreciated my efforts so much that he treated us all to a wonderful, traditional Greek dessert! FUN! And a good reminder that learning the secrets of this trade (and being persistent) really has some unexpected and very enjoyable rewards!"

  • Learn the basics of keyword research. Using keywords on your website is essential if you want to rank well in Google's search results.

    On Tuesday, Justin Deaville, the chief commercial officer of keyword research company, Wordtracker presented a 45-minute webinar exclusively to Wealthy Web Writer Platinum members introducing them to practical keyword research.

    He shared how to get started planning your keyword research, evaluating the competition and choosing the best keywords for your business and so much more.

    Reminder: As with all Wealthy Web Writer events that take place each week, playback of this $79 webinar is FREE for Platinum Members. Not a member yet? Click here to take advantage of all that's available to help you succeed as a web writer.

  • Two more money-making websites are up and running thanks to Nick's step-by-step advice …

    "Nick's program gave me the blueprint – and inside tips – I needed to finally get my site launched." Malcolm Smith told me that for quite a while, he had wanted to create a website that combined an interest with passive income. He had no idea where to begin … until he found How to Write Your Own Money-Making Websites.

    Check out Malcolm's site,, for all things tequila.

    And, if tea's your beverage of choice, see Elizabeth Chavous's site,

    Elizabeth echoes Malcolm's sentiments about the program, saying, "Nick Usborne's guide has been a valuable asset in learning how to write my very own money-making website. I would not have known where to begin without his insight and guidance."

    REMINDER: Nick's How to Write Your Own Money-Making Websites is one of the Summer of Money Challenge opportunities. Click here for the very special offer that expires tomorrow at midnight

  • Writing Challenge Reminder: "My Favorite Summer Activity"

    You still have three days to get your entry in.

    Deadline: Sunday, June 20, 2010

    More details here.

  • ATTN Members of the Accelerated Program Companion Series. The playback for Tuesday's session, The World of B2B Copywriting with Steve Slaunwhite, is now available on your myAWAI member page.

    This was the third of the Bonus webinars that rounded out the 16-week program. Steve really hit a home run with his specific, actionable advice about this fast-growing copywriting niche. Even if you were able to join us, you're going to want to listen to this session again.

    And, don't forget … Rebecca and I hope you'll join us for ONE MORE BONUS SESSION …

    We've had such a great time doing this Companion Series with you we'd like to spend one more hour together sharing our takeaways from the series … answering any remaining questions you may have about any of the 16 previous sessions … and offering you our recommendations for your next career steps.

    We're going to end this last webinar of the series with a virtual toast as we celebrate your commitment and dedication these last 4 months as we've worked through the Accelerated Program together.

    We look forward to seeing you next Tuesday!

  • Didn't Rebecca do a great job kicking off our Countdown to Bootcamp in last week's issue of Inside AWAI? The excitement around the office is already starting to build as we're hearing from more and more members to "save me a seat!" (I have to admit … I was even thinking about Bootcamp while I was on vacation. I bought a great new dress from a designer that was on Project Runway that I've already decided I'm going to wear on the opening night!)

  • We're hearing from our speakers too. In fact, here's a note from copywriting legend and Bootcamp favorite Don Hauptman about what Bootcamp means to him:

    "When I began freelancing in 1974, fresh out of the Navy and with zero experience or contacts, I had to wing it. There was nothing like AWAI, and no internet. I bought every book I could find on freelancing and consulting, but there was no real resource to get answers. I did a lot of improvising and guessing.

    "So when I meet copywriters at Bootcamp, I'm happy to give them advice, answer their questions, help them avoid making the mistakes I made in the beginning. This is an opportunity to pass on the knowledge and experience I've accumulated, to share what I know. There's a lot of satisfaction in that."

    We always get a lot of positive feedback from Bootcamp attendees on how accessible and helpful all the presenters are. This year, Don will be speaking about how to market yourself via PR methods – writing and speaking.

    If you'd like us to "save you a seat" too, click here or call Debbie, Jacqui or Pat at 1-866-879-2924.

  • It's called the most rewarding path to six figures. And you can see why …

    With so much money available in grants, a vast quantity of organizations who need that money to survive, and a low supply of skilled grant writers who can help them get it … it's a niche with an endless number of clients for you to help.

    And until Friday, you can save over 40% on Grant Writing Success, through the "It's Your Summer" of Money Challenge.

    Grant Writing Success: Opening the Door to Financial Opportunity is designed to take you from where you are now ― someone who may have never known about grant writing as a potential career before today ― to having everything you need to open up your own full- or part-time business ― to ready to submit a successful grant proposal on behalf of any organization you choose.

    Learn more about the program here and take advantage of this terrific opportunity.

    And, in closing for this week …

  • "Capital isn't so important in business. Experience isn't so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn't any limit to what you can do with your business and your life."

    Harvey S. Firestone, founder of the Firestone Tire and Rubber Company, spoke those words almost a hundred years ago. He, Henry Ford, and Thomas Edison were considered the three leaders in American industry at the start of the 20th century, and part of an exclusive group, "The Millionaire's Club." The three of them made their fortunes because of their ideas.

    AWAI is here to give you the tools and resources to make the most of your ideas … to help you change course in your career if that's your desire, and ultimately, live The Writer's Life in whatever fashion you imagine.

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”