Inside AWAI

  • “I’d like to tell you how much I’m enjoying the benefits of my Infinity Membership,” wrote Connie Lewis. “ I’ve never regretted the investment for a second. I use things from every AWAI program I’ve read, and have seen doors open in the least likely areas just by the acquired ‘know-how’ presented. So, thanks … for everything. It’s a fabulous lifestyle to have the freedom to try on various writing ‘shoes’ to see what best fits! Lovin’ it!”

  • IMPORTANT: Tomorrow’s your last chance to become a member of AWAI’s Infinity Program. Pay one low price and get access to every resource we offer … for life. Right now, that’s over $27,000 worth – and we keep adding more every year.

    Just think … you’ll be able to confidently say “yes” to any opportunity you want. In fact, I can’t think of any type of direct-response/copywriting-related project you won’t be able to take on … thanks to the many resources you’ll have quick and easy access to any time you need them.

    A client wants you to write a 7-part autoresponder series for $2,500? No problem. Log on to Jay White’s Autoresponder Apprentice … he’ll get you through it.

    Another client wants you to re-write their homepage for $3,000. Call on Nick Usborne and his program Copywriting 2.0, and watch step-by-step as Nick teaches you how to do it.

    You’ve decided you want to tackle the B2B market? B2B experts Steve Slaunwhite will teach you everything you need to know to make $1,250 a day as a B2B copywriter.

    As an Infinity Member, you have free access to all of it.

    Any project, any time … we’ve got you covered.

    We open up the Infinity program only once a year … so get in now … before this incredible “value deal” goes away.

    Call Debbie, Pat, or Barb at 866-879-2924 before 5:00PM (Eastern) to claim one of the remaining spots. Or, click here until midnight.

  • “Living Program” updates …

    Remember … if you’re an active member of any of our “Living Programs,” you get free access to any updates, bonuses and revisions we add … for life!

    Just go to the myAWAI page for that program for easy access to all the brand-new success-building tools as they’re added.

    Here are some of the latest program additions you’ll want to check out …

    30-60-90-Day Road Maps for:

    Two must-see, must-hear webinars just added to The Accelerated Program for Six-Figure Copywriting:

    • Use Your Copywriting Skills to Write for the Web with Nick Usborne
    • The World of B2B Copywriting with Steve Slaunwhite

    WEB Training with Nick Usborne … part of Copywriting 2.0: Your Complete Guide to Writing Web Copy That Converts. “Last week’s session was awesome,” reports Rebecca. “Everyone who attended now knows how to write homepages and sales pages now. And, they have a sample for their portfolios!”

    The “Agora-Writers-Only-Closed-Door” Master sessions – 22 webinars and interviews with industry pros just added to AWAI’s Master’s Program.

    When Art Remnet heard about this one, he wrote to tell us:

    “I love the way AWAI is turning ‘course purchasers’ into ‘lifetime program members.’ AWAI’s training programs continue to get better and provide more value. Thanks for all you are doing!”

    Rebecca’s five-step process to writing articles that get published.
    Writing articles is an easy way to gain credibility in your field, drive quality traffic to your website or sales page, and make good money at the same time.

    And even though articles can be quite a struggle to write when you first start out, if you learn how to prepare yourself BEFORE writing, you’ll find it a whole lot easier.

    Today at 3PM (Eastern), during a special webinar sponsored by Wealthy Web Writer, Rebecca is going to share, in detail, the process she uses.

    By the end of this training, you’ll have a complete guide you can follow the next time you sit down to write an article. You’ll be able to write the article faster and your copy will be a lot stronger – strong enough to get published!

    To access the webinar live, click here.

    And, if you can’t make the live event don’t worry! The playback will automatically by added to the site tomorrow.

  • Wealthy Web Writer needs article writers! Are you already a Platinum Member of Wealthy Web Writer?

    If so, you’ll definitely want to attend today’s session. Because right after the webinar, Rebecca will post the “laundry list” of articles that have been requested by your fellow members.

    And as a Platinum Member, you can submit articles for publication any time you want! This is your opportunity to use the skills you learn today and get paid for them.

    Check out today’s session, and then stay tuned to the Wealthy Web Writer website for the list of articles needed.

    Apparently the list is quite long, due to the overwhelming success of the website. So there will be plenty for everyone!

    If you aren’t a member yet, click here to join.

  • “I just read something fantastic that I thought might be perfect for Inside AWAI,” started an email from 2009 $10K Challenge Winner Pam Foster.

    “A new book called REWORK by Jason Fried & David Heinemeier Hannsson is about thriving as a small business in this new era of Internet access to everything. It’s basically an advice/guidebook for how to create a wonderful business and grow it in a smart way by using fresh, bold approaches that fly in the face of conventional business practices.

    “Page 222 includes this incredible recommendation for employers (and it could apply to hiring freelancers as well):

    Hire great writers.

     … a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit.

    Writing is making a comeback all over our society. Look at how much people email and text-message rather than talk on the phone. Look at how much communication happens via instant messaging and blogging. Writing is today’s currency for good ideas.

    “I practically leapt out of my chair when I read this! It should be plastered EVERYWHERE – in front of all companies in the universe so they get the value of hiring skilled copywriters. It’s a wonderfully encouraging piece for our industry. :-)

    “By the way, Seth Godin, global marketing authority, says, ‘Ignore this book at your own peril.’”

    Do you have something you’d like me to include in Inside AWAI? Please send it my way:

  • Wow! 22 jobs were added to just in the month of June! Check them out here.

    And here’s a monthly retainer job that’s not even on DRJ yet … I just got an email about it yesterday:

  • “We’re looking for some script writers or story writers and I thought I should go to AWAI first …”

    Brian Johnson of Strategic Profits is looking for “a few writers who want to get on a monthly retainer with us who can take a concept and do a 24-page story every month for our newsletter.”

    Brian explains, “Every month, Rich (Schefren) takes a concept or business topic and writes a report on it.

    “We want to depart from this simple process and turn each concept into monthly stories that get wrapped around the concept. These stories need to be intriguing, suspenseful, have a villain and a hero, etc. Sometimes one topic might go 3-4 months …”

    If you don’t know Brian and Rich, they are two of the most creative and innovative info-marketers around. Rich is known as “the guru to Internet gurus.” Send your “story,” to

  • Lives were changed, barriers destroyed, and the money flowed in Dallas. An open letter from Joshua Boswell:

    I have to be honest with you … I was a little nervous about pulling it off.

    I promised lives would be changed.

    I promised all the tools necessary to make six figures in six month.

    I promised to wipe out fears and destroy barriers.

    All in one Saturday.

    A tall order, to be sure. And I know many who read the promo were skeptical. I don’t blame them. Deep down, I was skeptical too.

    But you know what? We did it!

    Listen to this (just a couple of the dozens of comments I’ve received so far) …

    “This event was wonderful! It was not eye opening, but heart and mind opening – something you don’t normally get from attending an event. This was truly an ‘experience,’ and I am so happy I did not miss it.” - Kellie Craft

    “It was the single most empowering event that I have ever attended. Joshua Boswell has to be the most sincere speaker that I have ever heard … The Dallas Experience was a turning point in my career and in my life … The value of this experience cannot be measured in terms of money.” - Daniel Ball

    One more … We had a true “Mr. X” come to the event. He’s in stealth mode for personal reasons – but he emailed me on Monday, stating that by using the proposal and closing techniques I gave him he was able to close a $12,000 contract … less than 48 hours after he got home!

    If you missed out on coming to Dallas … and you want to have the same kind of quantum leap experience as Kellie, Daniel, and “Mr. X” did … don’t despair. I have decided to do another one-day event in the next 30-60 days. Would you like it to be in your hometown? Email me and give me your vote: I’ll announce the location in the next week or so …

  • Three more money-making websites are up and running … Congratulations to Nancy Heam, Susan Loui, and Kathy Widenhouse!

    Nancy Heam had been trying to create a site for several years – then she found Nick Usborne’s How to Write Your Own Money-Making Websites. Now, it’s all come together for her with her new website:

    “I wish I had discovered Nick’s program much earlier! Thank you, AWAI.”

    Susan Loui reports that “the community participation helped me understand how to build the site and make decisions.” The result is:

    Kathy Widenhouse is turning red tomatoes into “green” summer.

    Says Kathy, “Nick Usborne’s success and the stories of others inspired me to stick to my project and launch my site! How to Write Your Own Money-Making Websites gave me a blueprint. Nick’s guidance was clear and detailed, but most important, encouraging.”

    Kathy’s new website is:

  • What are you passionate about? Combine that with your writing skills and Nick’s step-by-step guidance, and you could soon be enjoying another stream of income … like Nancy, Susan, and Kathy. Get started here.

  • Email trumps Facebook for consumers (especially women and teens) looking for ongoing deals.

    A new study released June 23 by ExactTarget shows a surprising result. Consumers are turning to Facebook and Twitter to show their support for their favorite brands. But email is the first place they turn when they want ongoing promotions or information tailored to their unique interests.

    The findings, based on a survey of more than 1,500 consumers, found that:

    • The average American consumer receives 44 emails a day, 12 of which they signed up to receive from companies.
    • 81% of consumers who receive email marketing messages have been motivated by some form of promotion to provide a company with their email address.
    • Women are more likely than men to sign up for emails in order to get deals and promotions (67% vs. 57%).
    • Millennials (consumers ages 15-24) are twice as likely to subscribe to email in search of ongoing deals (56%) as they are to search for deals on Facebook (28%).

    Three main reasons were given for this preference for email: privacy, the ability to receive exclusive and targeted content, and the ability to respond at leisure.

    There you have it: More proof that companies need copywriters who know how to write effective email messages. And Jay White’s Autoresponder Apprentice teaches you everything you need to get in on this lucrative niche. Get all the details here.

  • “Yes! I’ll be back for another infusion of inspiration and guidance!” wrote Norman Hawkins just this week.

    Last year’s Bootcamp was Norman’s first. He wrote to me afterward and said, “Bootcamp was everything you said it would be and more. My current job title is technical sales analyst, and my main task is writing business proposals. I realized that even if I stay in my current job, I’ll be able to write stronger, more persuasive proposals.”

    Norman’s three big “takeaways” last year:

    1. He got to meet copywriting and marketing “movers and shakers” and learn their trade secrets.
    2. He networked with fellow AWAI members – some new, some experienced – a source of future connections in the business.
    3. Bootcamp confirmed his decision to invest in himself and his future as a copywriter.

    Bootcamp can help you launch into The Writer’s Life full-time, help you make a great part-time living as a copywriter, or even help you do better in your current job.

    There’s still time to get in on our early-bird discount and schedule payments for the 2010 FastTrack to Copywriting Success and Job Fair, but seats are filling up fast. Register now.

  • Check your copy with four simple rules from a legend. Leo Burnett founded his own agency in Chicago at the height of the Depression in 1935. Leo Burnett Worldwide became one of the largest ad agencies in the world, with 97 offices in 84 countries, and Burnett was inducted into the Copywriters Hall of Fame in 1961.

    Though known for the classic ad icons he created (including the Jolly Green Giant, Tony the Tiger, and the Pillsbury Doughboy), he got his start as a copywriter for Cadillac.

    He had a brilliant way of breaking down advertising and copywriting into the basics. One of his most famous quotes, for example, listed four things every ad should have:

    • Make it simple.
    • Make it memorable.
    • Make it inviting to look at.
    • Make it fun to read.

    Above all, Burnett said, “If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.”

  • Beyond the elevator pitch – How to tell your story 3 different ways. You’ve heard of the “elevator pitch,” right? It’s being able to tell people what you do in about 30 seconds … the time it takes to go up or down a few floors in an elevator.

    The problem is, the question “So, what do you do?” rarely lends itself to a 30-second answer.

    Steve Roller got to practice his answer to that question about 65 times at his 25th high school class reunion last weekend. He wrote in with this suggestion: Go beyond the elevator pitch, and develop 3 versions of your “story.”

    A 15-second story appeases the casual questioner who doesn’t really care to know the details of your work but is too lazy to think of anything else to ask you. (Quite common at reunions, weddings, and many other social situations.) You might say, for example, “I’m a freelance commercial writer, I help small businesses improve their marketing messages online and in print. I craft messages that get customers to respond, which helps them grow their business.” Short, straightforward, and easy to understand.

    But what if someone shows interest in what you just said by asking a follow-up question? In that case, you might tell them who your typical client is. What problems you solve. The unique benefits you provide that others don’t. One minute usually does the job.

    And what if you find yourself talking to someone who is genuinely fascinated with the idea of direct-response copywriting? In that case, show them that you’re at the top of your game. In 5 minutes, you could tell them how you became a copywriter, what you like about the writer’s life, how it’s challenging and rewarding, and maybe a little about the “glicken” you’ve experienced. Make it interesting and fun, and you could have the start of a connection that leads to a client relationship.

  • Three action steps to take before your next big social or networking event (or elevator ride):

    1. Write out your 15-second, 1-minute, and 5-minute stories. Make them interesting and informative, simple and clear.
    2. Practice them until you really have them down, and they sound real (not “canned”).
    3. Use your stories whenever you have the chance. Even if you’re the introverted type, it really can be enjoyable to talk about what you do. Most people find an offbeat profession like freelance copywriting quite exciting compared to their own work!
  • Quick Persuasion Quiz. How persuasive are you? Todd Follansbee, writing in the June 29 Web Marketing Today, posed this scenario:

    You’re at the library and in a big rush to get to an appointment. You have a document you need to copy and there’s a long line waiting to use the copier. What simple behavior is more likely to get you to the front of the line?

    Social psychologists have studied this exact situation. Two groups of “line cutters” were tasked with this problem. One group approached and asked courteously if they could cut the line, and were allowed in 60% of the time. The second group approached and asked courteously if they could cut the line, but added the statement, “because I’m in a rush.” They were allowed in 94% of the time.

    Copywriting takeaway?

    Whenever you ask a reader for something, whether it’s personal information, assistance, or a commitment to buy, providing a “because” statement is likely to improve results.

  • Writing Challenge Reminder: “My Best Summer Job”

    One winner will be selected from all entries received. If it’s you, you’ll receive a $100 American Express gift card and have your essay published on the AWAI website.

    Deadline: Sunday, July 18, 2010

    More details here.

  • In closing …

    FAIR WARNING: There are a limited number of openings still available for this year’s Infinity Program membership. People have been signing up steadily since we opened up registration … but there’s always a last minute “rush to get in” right before the deadline hits.

    I have a feeling that last-minute rush may come today instead of tomorrow due to some folks starting the long holiday weekend early.

    If we reach our maximum capacity of 75 at any point before tomorrow’s midnight deadline, we will have to stop accepting registrations. It will kill me … but I gave Chris, our CFO, my word.

    Here’s the link again to sign up. I don't want you to miss out.

    And …

  • Happy 4 th of July from all of us at AWAI! And, speaking of Independence Days …

    Roy Furr had his own Independence Day on Feb. 15. That’s when he quit his full-time job and started living The Writer’s Life. Here’s exactly how he did it.

    Here’s a suggestion … Print out Roy’s story and re-read it on Sunday. If it inspires you, do what he did. Pull out your calendar and claim your own personal Independence Day.

    Like Roy said: “I set my date. I made my plans. I got the wheels turning. Then something interesting happened. The work started to roll in fast.”

    Until next week …

“The road to happiness lies in two simple principles:
find what it is that interests you and that you can do well,
and when you find it, put your whole soul into it –
every bit of energy and ambition and
natural ability you have.”
– John D. Rockefeller III

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”

Highly Recommended
Circle of Success is our highest level of learning – It is — by far — the fastest and surest way to guarantee your success as a professional copywriter.
Katie Yeakle