Inside AWAI

  • Save $200!
    Master all the core secrets in your Accelerated Six-Figure Copywriting Program … once and for all … in a fun, fast and incredibly efficient way.

    Monday’s your deadline to sign up to have Rebecca and me personally “walk you through” your Accelerated Copywriting Program … section by section … lesson by lesson … with you actively engaged and participating along the way.

    Earlier this year we tried this out for the first time and proved to ourselves and the happy AWAI members who joined us that this is the best way to make the learning experience not only faster – but even more powerful and more memorable.

    That’s because you’ll be watching the ideas and information in your Accelerated Program unfold before you, in real time. You’ll have a new sense of commitment to yourself … and motivation to “stay the course” that comes from having “your weekly” appointment with us.

    Because for 12 weeks, Rebecca and I (and a very impressive line-up of special guest experts) will be sitting there beside you, in a live and interactive online setting, going through the Accelerated Copywriting Program with you step-by-step. (Plus, we’re going to top things off with three very special bonus sessions at the end that aren’t even included in the Program!)

    So, please … don’t put this off. We don’t know when we’ll do it again … it certainly won’t be until some time next year. I encourage you to sign up now so 1) you can take advantage of the big savings, 2) you’ll guarantee yourself one of the limited remaining spots, and 3) you’ll finish out 2010 strong and ready to make 2011 the year your copywriting career takes off!

    It all starts on August 12th.

    And, if you register by Monday, you'll save $200. Don't wait, sign up today.

    Not sure this is for you? Please take a listen to this video presentation where I tell you more about it … including our “You Can’t Fail” guarantee.

  • “I can't even begin to describe how excited I was to read about the Accelerated Program Live Companion Series! The timing could NOT have been better for me,” wrote in Evelyn Brown.

    Evelyn told me she bought the Accelerated Copywriting Program in 2000. In her words … “It was my destiny.” She worked on it for about 2 months before disaster struck her family. She’s been busy recovering, but she says, “Unfortunately, I never managed to regain the momentum I originally had, and the copywriting program just sat there for a very long time.”

    That’s going to change for Evelyn now. “I almost burst into tears when I got your letter telling me about the new Companion Series,” she said. “I realized the Universe was still ‘on the job.’ and showing me the way to go – and telling me that it’s finally ‘my time.’ Woohoo!!!!! Of course, I am not a fool, so I signed up for the Companion program immediately.”

    “I’m making a commitment right now to participate fully in the Companion Program – so you will definitely be hearing from me again!”

  • Now’s the time for Sidney Mirsky too … who calls himself “the world’s greatest procrastinator.” “There is so much to learn and as I have stood on the sidelines and watched AWAI grow and develop into the wonderful teaching institution it now is, I realized that opportunities were passing me by,” he told me.

    “For this reason, I finally grabbed at this opportunity and have committed myself to attending all the Companion Series sessions and completing my assignments on time.

    “I must say, I really am excited to get going.”

    How about you? Have you lost your momentum … been too busy … or just been “putting off” finishing your Accelerated Six-Figure Copywriting Program?

    Then join us for the Live Companion Series. Finish the Copywriting Program in just 12 weeks … with Rebecca and me by your side. The folks who did this last time tell us it helped them understand the core concepts of copywriting like reading alone never could.

    Spots are limited and the $200 savings ends on Monday. Register here.

  • Congratulations to Jerry Homan … on the homerun he hit with his first job as an Internet Researcher.

    “Thanks to AWAI’s Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit I was prepared enough to be successful on my very first job!” says Jerry.

    “After completing the program at a leisurely pace and doing all the set stuff (dba, domain name and website) I took the big step … finding clients.

    “I put together my introduction letter based on the example in the program, did my research and put together a list of copywriters in the fields of my interest.

    “Then, thinking it might take weeks or longer to get any results … I put the letter in an email and started sending it out to those on my list. And, much to my surprise, I got a job offer in less than 2 hours! I’m not kidding you … less than 2 hours!”

  • Important news if, like Jerry, you’re launching your Internet Researcher business right now too …

    If you were one of the first to seize the opportunity presented in Secrets of Becoming an Internet Research Specialist, you’re eligible to attend an exclusive 3-part training webinar series we’ll be holding beginning in mid-August. Our resident pros Sandy Ferguson and Roy Furr and I will spend an hour with you on these very important topics:

    • Researching/finding clients,
    • Contacting/pitching your services, and
    • Marketing yourself as a researcher, including writing copy for your freelance website.

    You’ll even be hearing more from Jerry during one of the webinars too.

    Oh, and here’s the best part …

    Because you already purchased the program, you’ll get to attend the entire series FREE.

    If you missed out on the small window to get in on this incredible opportunity, don’t worry. Your chance is coming again soon …

    As promised we’ve been hard at work making sure you have everything you need to get clients … and we’re giving everyone who took advantage right away enough time to get their businesses launched.

    We’re almost done with our own research and planning, so look out for the next window opening soon!

  • Two new money-making websites up and running!

    “My site is published!” writes Susan Feirertag. “I have lots left to do on it, however, it would never have happened without Nick Usborne’s How to Write Money-Making Websites program … especially the live training webinars. We became so motivated, learned so much, took one chapter at a time and worked them together as a whole. “

    Susan’s site www.strokeafterstroke.com, informs stroke victims and family caregivers with detailed information on everything they need to know while recuperating from a stroke.

  • “I got from the Nick the confidence and the tools to follow a dream I once had; one I had basically given up on … sharing my passion about ‘everything Tea,’” said Sophie McDougal

    Sophie’s site www.Cozy-Cottage-Tea.com shows you how to host a charming tea party – including inspiring ideas on tea, invitations, recipes, and beautiful table settings!

    Ready to join Susan and Sophie and start your own money-making website? Let Nick Usborne help you with How to Write Your Own Money-Making Websites. Get started here.

    As a special bonus, you’ll get access to the live training program he put on earlier this summer, as well as get free access to the next one scheduled for this Fall.

  • Job Opportunities …
    Do you have a legal background? Then you could be the perfect copywriter for this freelance project.
    The law firm of Holland & Knight is looking for a copywriter to write their new website.

  • Land’s End is looking for a copywriter to help them sell their clothing and gear through their catalog, internet marketing, social media and more.

    For details about these opportunities and more, click here.

  • How to land your very first client, even if you’re brand new to copywriting. During Tuesday’s teleconference, successful copywriter Pam Foster gave AWAI members advice on how to land clients from her own personal experience.

    Says Pam: Start with the people you already know! 90% of her new clients have come from referrals!

    So … think back through your entire working life and write down every person you can think of who is a contact. Think of previous bosses, co-workers, work friends you’ve made along the way, people you met at trade shows or through associations, anything.

    Then, think about people you do business with now. For example, do you belong to a fitness club? Buy flowers from a local florist? Use a local carpet-cleaning business? Doggie day care? Yarn shop? Car-repair shop? Every one of those businesses is a potential client or source of referral.

    You can probably come up with at least 50 names if you sit down and give it some thought for half an hour. (In fact … I challenge you to do just that!)

    Once you’ve compiled your contact list, drop them a personal email message or stop by and tell them about your business. Remember to keep the message focused on a benefit to them. Something like: “I help companies improve their website content so it works better for them by showing up higher in Google results, attracting more web traffic, and ultimately generating more sales.”

    Then follow-up by asking, “Is this something that would benefit your business?” If not, then ask them, “Do you have another business contact that could use this help?”

    According to Pam, you’ll be surprised just how often you’ll hear, “Good to know! Our website needs help. Let’s talk.” … or

    “Great stuff! Yes, I know a company down the street who could definitely use your help.”

    Once you land those clients, I highly recommend you check out Pam Foster’s two popular programs …

    The first, Site Audits Made Simple, is your roadmap for diagnosing how a website can be improved, and communicating this to the client so that they hire you to do the work. In it, Pam gives you all the tools you need to do this effectively, AND get paid for the proposal, too. That way, even if they don’t hire you to actually do the work, you still walk away with a good chunk of change for your research.

    And, if you do work on fixing the website, or work on any other web-writing project for that matter, you’ll want to check out The Web Copywriter’s Clear Path to Profits. With this program, you’ll know how to effectively work with clients and get the project done so that the client will hire you (and refer you!) again and again.

    And until tomorrow, July 30th at midnight, you can save $20 off each of these programs. Check them out today!

    You can read more tips from Pam in this week’s issue of Wealthy Web Writer.

  • Survey shows online copywriting opportunities almost everywhere … Citibank surveyed 552 small business executives. Surprisingly, 37% haven't used a website for marketing or expanding their business in the last year. 62% aren't using email for marketing their businesses, and 84% haven't used e-commerce to sell their products or services.

    Now, here's the golden opportunity for web copywriters:

    • 72% said they're likely to use a website for marketing or expanding their business in the next 12 months.
    • 24% will likely use e-commerce to sell their products or services over the next 12 months, up 50% from today.
    • 30% said they intend to use social networking sites like Facebook, LinkedIn and Twitter, up 58% from those who do today.

    Your timing couldn't be better.

  • And, what’s the biggest kiss of death for a website? Confusion! If a visitor arrives at a site and can’t find what he needs, he’s gone in six seconds. And no matter how wonderful your copy is, if it’s placed in a funky layout that’s difficult to read or navigate, you’re sunk. People will abandon the site and move on. All your work will be wasted, and your client will be upset.

    Pam’s going to make sure this never happens to you … . Tuesday, August 3rd at 3p.m. (Eastern) during her exclusive Wealthy Web Writer webinar, Web Copywriting and Usability: Your Role in Making Sure the Content Works, and help your clients avoid this problem by understanding website usability.

    As with all Wealthy Web Writer events, this $79 webinar is FREE for Platinum Members.

    But if you order either one of Pam’s programs by tomorrow, you’ll also get access free as a special bonus.

    Get all the details here.

  • Lower F-K score = more powerful copy. The Flesch-Kincaid, or F-K scale is a tool for grading the simplicity of your copy. The lower the F-K score, the more simple you are expressing your ideas. And there seems to be a direct correlation between low F-K scores and the success of the copy.

    Michael Masterson suggests four ways to keep your writing good and simple, and lower your F-K score:

    1. Utilize the Power of One, which states that you should emphasize one good idea, stir one core emotion, tell one captivating story and direct your prospect to one inevitable response.
    2. Start with a story. They're concrete, and quickly read and understood.
    3. Use the active voice for more emotional power and greater comprehension.
    4. Use natural dialogue to make an idea come to life in an emotionally compelling way.

    Remember, a lower F-K score doesn't mean you're “dumbing down” your copy. It means you're writing clear, efficient copy that's easy to understand, and usually more persuasive. Aim for an F-K score under 8.5. If you can get it under 6, you're doing really well.

  • Historical and literary "power copy.” Lincoln's Gettysburg Address is a great example of clear, efficient writing. It contains only 3 paragraphs and 272 words, and was delivered in just over 2 minutes (and has an F-K score of 9.1! An AWAI copywriter could have helped him get it under 8.5, probably.)

    Winston Churchill gave this advice in a speech on receiving the London Times Literary Award in 1949: "Broadly speaking, short words are best, and the old words, when short, are best of all."

    And Shakespeare wrote way back in 1602, "Brevity is the soul of wit" (ironically, coming from Polonius, the most notorious windbag in all of literature.)

  • How to check your F-K score. To “turn on” the F-K program in Word, click Tools on the toolbar, then click Options, then click Spelling & Grammar, then select Check Grammar with Spelling, then select Show Readability Statistics, then click OK. Once you've done that, the F-K score will be displayed on your screen after you spell-check your document.

  • Do more great work by boosting creativity. Where do you get your great ideas from? Michael Bungay Stanier, founder of the Box of Crayons consulting firm and author of the book Do More Great Work, offers three creativity pointers:

    1. Stop being so efficient. You exhaust your brain by doing everyday boring stuff. Turn off your phone. Ignore email.
    2. Ask yourself some big questions. What's the boldest thing I could do? What one thing would have the biggest impact?
    3. Sleep on it. You've probably heard this idea, but it really does work. Before you go to bed, review the problem you're trying to solve. If an idea comes to you when you're in the half-state between wakefulness and deep sleep, write it down.

    And this idea (not from Stanier) – a lot of copywriters keep a small notebook with them wherever they go (including within reach on their nightstand.) You never know when a creative bolt will hit you, even at 3 AM.

  • These freelancers do their best work from 10 PM to 4 AM. It's the antithesis of the “early to rise” crowd – a group of freelancers and entrepreneurs in New York City who meet every Thursday night in the wee hours of the morning.

    Amber Lambke started the New York Nightowls for creative types to gather, meet new people, and most important, get work done.

    "It's six hours of uninterrupted, productive time where you're surrounded by other creative people doing awesome things," Lambke said in aJuly 26 New York Times article.

    A big advantage of the strange hours is that they're free of normal daytime distractions. There's no instant messaging, less checking of Facebook and Twitter, and no interruptions from co-workers, friends or family. No coffee or doughnuts with this group either – take-out wings and beer are more their style.

    Plus, some people simply work better at night. And for the New York Nightowls, there's a spirit of camaraderie for freelancers who mostly work in solitude in a home office during the day.

    Which brings us to this month’s Writing Challenge … when are you most productive? What helps you achieve maximum creativity?

    Writing Challenge Reminder: "My Daily Routine"

    One winner will be selected from all entries received. If it's you, you'll receive a $100 American Express gift card and have your essay published on the AWAI website.

    Deadline: Sunday, August 22, 2010

    More details here.

  • As I mentioned last week, I’m writing you today from Gary & Merri Scott’s beautiful 250-acre farm near the Blue Ridge Mountains in North Carolina.

    It’s peaceful … wonderful views at every turn … and as Gary told Rebecca and me during our “off-road” tour of the property yesterday evening … “it’s all a result of self-publishing!”

    Here’s something else that Gary told us I found interesting … One reason he and Merri love their self publishing business is they believe that it helps them enjoy life more and to remain healthy.

    Now at an age when they can both collect Social Security neither has had to take a single medication in their entire career. Nor has either visited an MD with a health problem … even once in the last 30 years.

    Gary says, that according to several recent articles by the BBC and Wall Street Journal, jobs that contain research and writing are among the healthiest.

    The Jobs Rated Almanac 2009 ranks 250 jobs according to six variables: income, stress, physical demands, potential growth, job security and working environment.

    Writing and self publishing win in most of these areas.

    Stress and physical demands? There is little of this for writers and self publishers.

    As far as working environment, Gary and Merri do not commute. They live where they want … where the water is clean and the air pure surrounded by sounds of nature. They have no boss except themselves and, of course, their readers.

    Growth potential, freedom and endless job opportunities … what could be better in this Information Era?

    You’ll be hearing more about our meeting with Gary and Merri … and our plans to expand Self Publishing: Your Complete Business Plan to a Life Without Borders in the weeks to come.

    If you want to get a head start, you can order their program here today … knowing that you’ll have access to any and all of the “extras” that will be coming.

  • And finally …
    "Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they will be guided by it."

    Joseph Pulitzer's advice was intended for journalists, but it applies equally as well to copywriters. Pulitzer is probably best known for funds he donated to endow the Pulitzer Prizes, annual awards for achievement given by the trustees of Columbia University in American journalism, letters and music.

    As a newspaper publisher of the New York World, Pulitzer was chastised by many for sensationalist reporting. But in 1885, only two years after taking it over, it became the highest circulation newspaper in New York. One of the reasons was the use of eye-catching headlines to sell more stories.

    He also understood the power of persuasive copy. In one of the most successful promotions, the New York World raised subscriptions for the building of a pedestal at the entrance to the New York harbor. If it weren't for that copy, the Statue of Liberty may have stayed stranded in France.

    As legendary copywriter and ad man David Ogilvy once said, "It's useless to be a creative original thinker unless you can also sell what you create."

    Have a great week!

  • Weekly AWAI Events Update: August 2 – 6, 2010

    Topic: Breakthrough Freelance Success – Coaching Session #4
    Nick Usborne's fourth coaching session for Breakthrough Freelance Success members. During this webinar, Nick shows you powerful strategies he uses that will help you get results with your freelance business.
    Participants: FBS members only
    Date: Monday, Aug. 2, 2010
    Time: 3:00PM (EASTERN TIME)

    Topic: Circle of Success: Mastering Headlines –
    Taurus Group Join Roberta Rosenberg for your copywriting master class on evaluating headlines – and review of the 11-point checklist.
    Participants: COS Taurus Group members ONLY
    Date: Monday, Aug. 2, 2010
    Time: 1:00PM (EASTERN TIME)

    Topic: Web Copywriting and Usability:
    Your Role in Making Sure the Content Works Another Wealthy Web Writer exclusive. In this webinar Pam helps you understand website usability – the keys to a user-friendly web experience so you can be the valued expert who guides your clients to success.
    Participants: Wealthy Web Writer members only
    Date: Tuesday, Aug. 3, 2010
    Time: 3:00PM (EASTERN TIME)

    Topic: Circle of Success: Mastering Headlines –
    Zagros Group Join Will Newman for your copywriting master class on evaluating headlines – and review of the 11-point checklist.
    Participants: COS Zagros Group members ONLY
    Date: Tuesday, Aug. 3, 2010
    Time: 8:00PM (EASTERN TIME)

    Topic: Circle of Success:
    Crafting Powerful Leads Join Will Newman for your copywriting master class on creating urgency in your lead.
    Participants: COS Yellow Group members ONLY
    Date: Thursday, Aug. 5, 2010
    Time: 8:00PM (EASTERN TIME)

    Note: Access information about our events can be found on the AWAI Google Calendar: www.awai.com/calendar


As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”