Inside AWAI

    It’s crunch time! Bootcamp starts in 62 days, and it looks as though we’ll be posting the infamous SOLD OUT banner very soon.

    Since we’re in this critical time crunch period, I’d like to ask you to do this today …

    Click here and review the agenda. Then ask yourself: “With this incredible speaker line-up … the new skills I’ll master … the potential clients I’ll meet with and connections I’ll make … and the amount of time dedicated to helping me get clients … will coming to Bootcamp make this copywriting dream of mine a reality?”

    If you’re answer is “yes” … don’t wait. Grab one of the remaining spots now. If something comes up and you can’t attend, just let us know by Oct. 1st. You’ll get a refund. No harm. No foul.

    The thing is … you don’t want to decide a couple weeks from now that you want to come …

    Only to have the stress of being put on a waiting list, and then not being able to take advantage of all the crazy low fares on flights and hotels right now.

    And remember, in addition to the $200 savings you’re entitled to by getting in today, we have payment arrangements available if you’d like to use them. Stefan Andrews made the call and is happy he did …

  • "YES! I'm going! I'm going! I'm going to Bootcamp! I am so jazzed! Thanks, Barbra, for working out of a payment plan that works with my tight budget. When I got off the phone, I threw my hands in the air and danced around the room!”

    Click here to easily reserve your place. Or, if you’d like to speak to the ladies at Member Services, call Barb, Debbie, or Jacqueline toll free at 866-879-2924 or from outside the U.S. at 561-278-5557. Can’t wait to meet you!

  • The B2B pros are excited about coming to Bootcamp too. Steve Slaunwhite, Pete Savage and Ed Gandia will introduce you to their specialty … writing for the B2B niche … and show you how you can make a great living as a copywriter without “selling” anything. They’ll cover all the important stuff you need to know like how to break in, how to land high-paying clients, and how to keep those clients happy so they keep giving you more work!

    "I'm especially excited about Bootcamp because of the expanded coverage of B2B this year. I truly believe that B2B offers the best opportunity to consistently make a great living as a copywriter, and I'm glad AWAI is offering more B2B information to its members." That’s Ed speaking … he should know.

    Back when Ed was on the road in a high-pressure sales job, he “never dreamed businesses are willing to pay so much money for what comes naturally to people like me … that is, people with business experience.”

    “In my first year as a full time B2B copywriter,” Ed told me, “I generated over $3,140 per week from a little desk I set up in a spare room for myself. That’s over $163,480 per year. A few thousand more than I was making working full time in my grueling sales job.”

    Along with presenting this year, Ed will be around to answer any questions you may have about his experience and breaking into this super hot niche.

    As will Pete and Steve! I swear B2B must attract a certain type of copywriter. All three of these guys are the nicest, most approachable, and generous copywriters you’ll ever meet.

    Although I guess you could say that about all of our speakers. Bob Bly, Paul Hollingshead, Michael Masterson, Don Hauptman, Herschell Gordon Lewis, Nick Usborne, Jen Stevens, Lori Haller, Don Mahoney, John Forde, Will Newman … it seems like every expert we know and work with was created from the same mold when it comes to generosity of time and information.

    And if you’re coming to Bootcamp, you’ll see for yourself.

  • A lot of you have asked …
    “I’ve decided that I want to be a web writer – should I still come to Bootcamp?

    Absolutely! If you’re going to be a successful web writer, you must know how to write strong, persuasive copy! There is no way around it. Without a good copywriting foundation, your web writing will never be as good as it could be.

    Some of the most successful web writers started as copywriters …

    Web Writer Nick Usborne … SEO Expert Heather Lloyd-Martin and highest-paid, email auto-responder guru Jay White …

    In an article Rebecca wrote recently, she pointed out two important tips for taking your web writing to the next level …

    Tip #1 Never stop learning: Just because you’ve taken one copywriting program, doesn’t mean you’re done learning. You need to keep improving your skills, and the only way to do that is to keep challenging yourself to learn more.

    Tip #2 Learn from multiple sources. Nick Usborne taught her this one …

    Study the work of good copywriters who take opposing views on what ‘great copywriting’ means. Find mentors who disagree or take very different views on copywriting.

    That way you will broaden your views, and deepen your skills.

    NOTE: Nick and Jay will both be at Bootcamp this year … so if you’re interested in becoming a web writer, take advantage and talk to them about your career!

    Casey Research and Eagle Publishing have just been added to the list of companies coming to Job Fair looking to hire AWAI-trained writers!

    Both of these companies have hired AWAI members before … and are coming back for more.

  • Copywriting 101
    The easiest copywriting lesson … yet one of the hardest to follow.
    Master Copywriter and Bootcamp favorite Will Newman gives you a “refresher” lesson today in this new blog post. If you’re not doing this, you’re severely hurting your ability to convince your prospect to buy. Read it here.

  • Have you seen what Rebecca’s done now?? As if helping you set up your own professional freelance website in just 4 days wasn’t enough … and the 3 bonuses she’s giving you … the Content Essentials and Website Acceleration Guides and the personal review and critique of your website once it’s up … weren’t over-and-above.

    Now she’s added two more “perks” to this webinar series that take this entire opportunity to a whole new level.

    Up first, AWAI’s “Best New Freelancer Website” Competition. A panel of website experts, who will assess your site for design, layout, ease of navigation and content …

    The first prize winner will receive free admission to the 2011 Web Copywriting Intensive this coming March in beautiful San Diego, California, as well as $1,500 in cash to put towards airfare, accommodations, and spending money. (That a $6,500 value!)

    Plus, the next FIVE finishers will receive free copies of the 2011 Web Intensive Homestudy program, (including recordings of all the presentations, assignments and all the support material) along with $250 cash you can use to further invest in your business, or simply use to celebrate your success!

    You’re going to be building your website with Rebecca’s help anyways … so entering this competition will be cake!

    But her next addition to the incredible list of bonuses is really exciting if you’re building your website to land new clients …

    Rebecca’s offering the first 100 folks who sign up an exciting little perk that will dramatically raise your profile within the entire direct-response industry.

    Your brand new website will be featured in the AWAI catalog, which will then be distributed at the 2010 Direct Marketing Association (DMA) conference in October, and will be sent to all DMA members!

    That means, not only will your website be ‘front and center’ for all the marketers who come to AWAI looking for freelancers, but also to thousands of direct-response professionals throughout the country as well – everyone from publishers, to product marketers, B2B companies, desktop publishers and more!

    PLUS, your website will be featured prominently on AWAI’s website where marketers can find you any time they need to hire a copywriter!

    So once you get your website up and running, you’ll have no shortage of opportunities to get the word out that you are indeed “open for business” as a freelancer …

    Get all the details here.

    And, speaking of … WOW!!!!

  • 65 job postings added to during August. Here’s a new one from financial publisher If you’re a financial copywriter looking for freelance work, check it out.

    A leading financial newsletter and website publisher is looking for a freelance writer for daily articles to ramp up the content on their website. They’d like you to feature a compelling topic not readily found on other financial websites and have a strong narrative that not only brings the reader in, but draws them through the content.

    Get all the details about this great opportunity and more here.

  • Mark Everett Johnson on why he loves “The Writer’s Life … and some good advice on how to get started.

  • There’s a big world beyond copywriters who need Internet Research Specialists as Jerry Homan just found out. “Wow! After applying just one thing I learned on the second Secrets of Becoming an Internet Research Specialist webinar, I have what looks to be ongoing research work,” wrote Jerry Homan.

    “I adapted my e-mail letter to target professional speakers like you recommended. I sent some out the next day and got several inquiries. After exchanging a few e-mails I got a note that said ‘Can you work with us? How much time and what will the cost be?’ Today I got the gig.

    “Geez … I can’t thank you guys enough. I feel like I should be sending you a ‘finder’s fee’!”

  • Jerry’s talking about the 3-part webinar series Roy Furr, Sandy Furguson and I just finished yesterday. Good news if you missed it … It was all recorded and is now a valuable part of Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit. If you own the program, you can access it all at your myAWAI member’s page.

    Aida Hidayah got a lot out of the series too: “You did it again! You gave us so much interesting and valuable information on how to become a 'Research Specialist.' You didn’t spare any effort. We now have everything we need to know to be successful in this new profession!” Aida added: “Thanks for all your efforts. I’m looking forward to meet you and thank you in person at Bootcamp.”

    Same with Bruce Midgett: “The Research Specialist webinar was tremendous. Filled with mountains of information I still have to go back a digest and employ in my business.”

    To get everything you need to become a sought-after Internet Research Specialist … including all the business-building advice we gave in these webinars, click here.

  • In a digital world, a useful tool of Hemingway, Van Gogh and Picasso makes a comeback. A sleek laptop isn't the only tool used by writers on the go. These days, many creative types, writers, hipsters and university students the world over are sporting a classic: the simple black notebook. Specifically, a Moleskine (pronounced mole-a-SKEEN-a), those small, distinctive black notebooks with their signature handy elastic band to hold them shut.

    It's the legendary notebook made famous by European artists and thinkers since the 1800s, including Ernest Hemingway. For over a century they were produced by a small French bookbinder that supplied the stationery shops of Paris, but disappeared in the mid-1980s.

    In 1997 a small Milan publisher brought them back to life. They've enjoyed a huge resurgence recently due to imaginative marketing and a network of websites, blogs and online groups. You may have even seen Nicolas Cage using one in National Treasure, or Anne Hathaway in The Devil Wears Prada a few years ago.

    The Moleskine is a great complement to all the portable technology of today, and very convenient for taking notes wherever you are, capturing creative bursts that pop up randomly, and of course, writing brilliant copy. Travel writers especially might find them useful.

    "Sitting on a wine barrel, in front of the sea, in some port in the south of the world, I am scribbling some notes on a genuine Moleskine, a piece of art that Bruce (Chatwin) gave to me for this travel … " – Luis Sepúlveda, Chilean writer and film director

    Tell me about your "defining moment."
    What was the moment when you made a conscious decision to pursue “The Writer's Life” with everything you had? Describe your circumstances leading up to it, and the "moment of clarity" or (negatively) "the straw that broke the camel's back"!

    Send your 1,000 word (or less) essay to me at with "My defining moment" in the subject line.

    One winner will be selected from all entries received. If it's you, you'll receive a $100 American Express gift card and have your essay published on the AWAI website.

    All entrants will be recognized and will be sent a special gift for participating.

    Deadline: Sunday, September 26, 2010

    Look for the winning entry in the September 30th issue of Inside AWAI.

  • Sue Waterworth was the first to respond to this. In her note she said, “Thanks to AWAI I've had lots of defining moments in the last few weeks. You recently sent on a note from International Living asking for short articles. I responded, and had one accepted. I own a few of your programs, and am really enjoying them. They are so full of real, useable content and are great to work with. I particularly like the tutorial format – it’s so much easier for me to have some structure.”

    Thanks Sue! Now, I look forward to hearing your defining moments!

  • A reminder from Barb
    Calling out to all Bootcamp registrants.
    Don’t forget to check out the member forum for Bootcamp 2010 – great place to meet new people or rekindle friendships that were formed last year!

    AND … If you are looking to share hotel expenses or shuttles from the airport on bootcamp expenses by sharing hotel rooms—post them on the forum:

  • Members helping members …
    Back to school means back on schedule.
    Whether you have kids going back to school or not, there's something about the start of the school year that seems conducive to increased productivity.

    Steve Roller wrote in this week with a few tips that may help you get more done this fall:

    During the school year I have the house to myself from 8 AM to 4 PM, Monday through Friday, and I stay on a consistent writing schedule. I get a lot done.

    The summer proves to be a challenge with four kids home from school, neighborhood kids running in and out all day, and everyone thinking that I'm on vacation just because they are.

    If you're having trouble carving out time to write like I did this summer, here are four ideas that worked for me:

    1. Don't wait for big chunks of time to write. Taking Gene Schwartz's 33- minute timer idea even further, I started using any 5 or 15-minute snippet I could. I carried a notebook with me everywhere with current projects in it. If I had 5 minutes waiting at swimming lessons, I knocked out a few headlines. I wrote a great lead for another piece while watching my son's football practice. (I thought of this after reading that author and attorney Scott Turow wrote all 431 pages of Presumed Innocent on the Chicago commuter train.)
    2. Don't try to achieve perfection (it won't happen anyway.) Your copy doesn't have to be A-level, master copywriter material to start with. Sometimes just getting going with anything helps the ideas start to flow. My goal every day is three pages of copy before I do anything, then I reward myself with breakfast and coffee (seriously – I don't eat until I've done this.)
    3. Eliminate the mundane. This one was the hardest for me. I have a hard time passing up any CSI rerun or baseball game on TV, but I had to ask myself: Is watching TV from 9-11 PM getting me closer to my goals? (This might be easier this fall – the new TV lineup isn't looking too good.) Same goes for reading my friends' Facebook updates. Interesting, and a nice diversion, but not very productive.
    4. Get up early. Okay, nothing revolutionary here. You've heard it a hundred times, and chances are you already do it. I was a reluctant convert, but I can tell you that getting up at 5 AM and getting two hours of writing in before anyone else even woke up was the single best thing I've ever done. It's amazing how productive the rest of the day is when you start your day early. It's not the easiest thing to do, but in most cases it takes just 21 days to become a permanent habit.

    With Labor Day being the unofficial end to summer, I'm going to continue using these ideas this fall to ramp up my writing, come to Bootcamp on a roll, and finish the year strong.

  • “Thank you for pointing out that 'investing in yourself' is the greatest gift you can give yourself,” wrote Mozley from Mo. Val, CA in a note to Rebecca after she read her recent article, “Should You Invest in Bootcamp.”

    “I was one of those who so wanted to go to Bootcamp from the first (year 2007) I got hooked up with AWAI,” Mozley said. But, it was the intimidation factor of I don't know anything. It was the insecurity of not having the samples (or Promotional package for the Job Fair). Then the question of 'Can I really do this?' …

    “Three years later and through much turmoil processing the 'what if's'; after my churning deliberation I said exactly what is clearly the key. ‘Invest in yourself!!!’ Key word INVEST!

    “We buy the programs with the intention of magically learning to write for a profitable market. Osmosis doesn't work! We breathe in the hype for the first few sections. Then when the challenge is before us (the 'live') assignment, we choke! Yikes … there's no magic? We have to work? And there it is … then the inner child screams NOOOOOOOOOOO …

    Hush little baby! You are about to grow up and play in the real game! Step up to the plate and swing the bat … the master pitchers are throwin' the balls!

    “I determined there was no other event where opportunity availed itself in such magnitude other than AWAI's offering of 3 1/2 days of intense connection to the rules, and playing fields of copywriting. I nervously dialed the phone, and excitedly registered for 2010 Bootcamp. I can't wait!”

    Have some advice you’d like to share with your fellow AWAI members? Send Barb a note at and we’ll get the word out.

  • And, finally, some great advice … and an amazing invitation from legendary marketer and copywriter Ted Nicholas …

    "I love what I do, so I have a passion for what I do. I'm also committed, personally, to helping as many entrepreneurs to succeed in this world as I possibly can. I have a figure in my mind of two million minimum."

    Ted Nicholas is a master copywriter and a legend in the world of direct response marketing. Since 1973, Ted has earned in excess of $7 billion for himself and his clients, but he had modest beginnings.

    At age 21 he invested his life savings of $800 and took on $96,000 of debt to open a fudge shop. It quickly became a huge success, in large part because of Ted's uncanny ability to put the right key words on his billboards and advertisements.

    That's when he realized that …

    "With the proper words, you can really create business"

     … and he decided that if he could ever make a living writing words, he was going to do it. One shop turned into 30, and at the ripe age of 29, Ted was invited to The White House to meet the President as one of the two outstanding businessmen in America.

    From there he wrote a book to help other entrepreneurs called "How to Form Your Own Corporation Without a Lawyer for Under $75". Along with it, he set up a company called The Company Corporation, and spent $90 on his first ad in The Wall Street Journal. The ad was fairly successful. Six months later he was spending $50,000 a month on ads, and getting $200,000 a month in orders.

    Since then, Ted figures he's spent over $100 million in advertising himself to generate over $7 billion in sales for his own products and those of his clients. His expertise is testing, especially headlines, which he says are responsible for 73% of the success of an ad, online or off.

    Ted's goal these days is to spare copywriters and marketers the trial and error that he has gone through for the past 35 years. It's a lot quicker and less costly to learn from others. He also believes "life is too short to get involved in anything that you don't love and have passion for."

    If you want to find out the secrets of this multi-billion dollar copywriter, come to Bootcamp! Ted will be with us for the entire event. It’s an amazing opportunity to get to know one of the legends of our industry.

    Call Barb, Jacqueline or Debbie toll free at 866-879-2924 or from outside the U.S. at 561-278-5557to reserve one of the few remaining spots!

    Have a great Labor Day weekend!

  • Here’s what’s happening at AWAI the week of Sept. 6 – 10, 2010

    Topic: Circle of Success: Mastering Headlines – Taurus Group

    Join Roberta Rosenberg for your final master class and Peer Review.
    Participants: COS Taurus Group members only
    Date: Wednesday, Sept. 8, 2010
    Time: 1:00PM (EASTERN TIME)

    Topic: Accelerated Program Live Companion Series – Session 4

    The Secret Structure of Direct-Response Letters.
    Join Katie and Rebecca as they review master copywriting secrets – the core buying emotion, the golden thread and the 4-legged stool.
    Participants: Companion Series members only
    Date: Thursday, Sept. 9, 2010
    Time: 3:00PM (EASTERN TIME)

    Topic: Circle of Success: Mastering Headlines – Zagros Group

    Join Will Newman for your final master class and Peer Review.
    Participants: COS Zagros Group members only
    Date: Thursday, Sept. 9, 2010
    Time: 8:00PM (EASTERN TIME)

    Note: Access information about our events can be found on the AWAI Google Calendar:

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”