Inside AWAI

Important advice from … Help finding your path to living “The Writer’s Life” … Step into Dan Kennedy’s “cave” … ATTN: AWAI members – these companies want to work with you … How a 15-second computer ad can make you a better writer … A fun and easy 7-day writing challenge for you

  • “Yes, I’m a talented professional. You need to hire me.” And what’s the easiest, most economical, most effective way to get that critical message out? With your own “21st century business card” … a professional freelance website. advises: “You must have a professional-looking website if you want to be taken seriously. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.”

    Well, Rebecca’s making it very easy for you to create a website for yourself that you’ll be proud of … one that will do all the “heavy lifting” for you when it comes to finding clients.

    It’s a sweet deal … In just 1 hour a night for 4 evenings, Rebecca and her team of experts will show you how to build your professional freelancer’s website … from start to finish. Nothing will be left out. No question will go unanswered.

    Within a week — you’ll have your own website up, live, and running. A website you’ll be extremely proud to show to everyone. A website designed to drive the kind of clients you’re looking for directly to you.

    And, for the record: No “tech speak” allowed! Rebecca’s given her word. If you’re comfortable with email, Word, and the basic, everyday computer programs, you have all the technical “know-how” you need.

    Just think … in less than a week, you’ll see your very own website come to life … and for a fraction of what it would cost you to hire someone else to do it. Talk about a sense of accomplishment!

    Don’t put this off. You need a website.

    TOMORROW AT MIDNIGHT IS YOUR DEADLINE to register for the “Freelance Website in Four Days” Express Webinar Series. Sign up here.

    And, if you want to learn more, check out this video presentation Rebecca put together to show you what you can expect from the series.

  • Congratulations to Lane Sennet, who will be “open for business” in October. Here’s the path Lane’s taken … “The best part about my introduction to AWAI was that the various offers and classes have lined up so I can quickly accomplish my goal of becoming a full-time B2B copywriter!

    “First, I signed up for the basic Accelerated Copywriting program. Then I attended a free B2B webinar and decided to add that to my curriculum, as it fits with my interest areas.

    “Next, Katie and Rebecca’s Companion Series was starting, so I signed up for that in order to keep myself on track and accountable. And now, finally, I’ll be taking the

    ‘Freelance Website in Four Days’ Express Webinar Series … so I’ll be fully trained and ready for business by October!”

    I’d love to hear what your path has been so far. And if, for any reason, you’re off the path at the moment, I’d like to hear about that too. I can help you get moving again. Send me a note at

    And, speaking of paths … here’s one path that many AWAI members are finding great success following. It could be right for you too …

  • Autoresponders and email copywriting … a.k.a. the “short letter” route to six figures. Yesterday, Rebecca told you about the massive number of job ads Angela, our researcher, is finding:

    “Copywriter for sales page and email sequence …”

    “Copywriter for squeeze page, email sequence, and report …”

    “Writing series of 7 emails for a seminar …”

    “Sales page – 3 upsell pages – 5 emails – and 5 autoresponder emails …”

    “Email marketer who can move people with words …”

    These ads are all from entrepreneurs and big-named businesses like Sears and Expedia who are desperately seeking qualified copywriters to write compelling, persuasive autoresponder and email copy.

    The kind of copy that’s short … conversational … and fun to write. Just ask John …

  • John Reisinger has chosen to specialize in writing autoresponders … and as of this week, he can call AWAI a client! “If you’ve been thinking about one of AWAI’s programs, don’t wait 7 years like I did to go for it. When I saw Jay White’s Autoresponder Program, I KNEW short-form copywriting was my calling because his method taps my creative writing side big time. And Jay’s feedback from my specs was invaluable too. Katie bought my whole series this morning!

    “Jay showed me nuances to make my letters more fun and easy to read. Thank you, AWAI, for making programs like Jay’s available, as well as for the paying spec assignments.”

  • John’s not the only one on his way to a great career writing autoresponders and email copy. Jay told me recently: “I’m constantly amazed at the level of talent your AWAI-trained writers show. The spec assignments I’m seeing from my Autoresponder Apprentice program are simply phenomenal, and it’s so gratifying to know that the program is helping to launch new careers.

    As you know, my goal with Autoresponder Apprentice was to see hundreds of copywriters achieve the same success that I’ve had, making serious money using a simple, step-by-step method for writing effective, response-driven, follow-up emails. And it’s actually happening right before my very eyes. I can’t wait to see what’s next!”

    Become one of Jay’s Autoresponder Apprentices today. Let him show you how to write these short, conversational, fun letters. And until Sept. 24th, you can save $100 plus attend two bonus webinars for FREE!

    During the bonus webinars, Jay’s actually going to GIVE you an action plan for landing clients in a newly discovered market for autoresponder copywriters. And, then he’s going to critique your copy for you so you know your writing will impress potential clients. You won’t want to miss out on this opportunity.

    And, great news if you already own Autoresponder Apprentice. It’s one of AWAI’s “Living Products,” so you get all of these new bonuses and updates free!

  • A question for you from copywriting and marketing legend Dan Kennedy: “If you were invited into my ‘cave,’ to peer over my shoulder, to see how I pull my raw material, research, and thoughts together …

     … to see the actual copywriting work I do, in every stage – first drafts, final work …

     … to quiz me and get in-depth analysis of the ‘why’ behind the copy – the psychology, the choice of stories, the structure of the headlines, a thorough anatomical dissection of the work, in some cases line by line, item by item …

     … if you were privy to results, both good and bad …

     … if you wereinside,’ seeing copywriting that earns me a million-dollar income and produces over $50 million in an average year for my clients – would that sharpen your copywriting power?

    Dan’s extending a very special invitation to you today. Read more from him here.

  • ATTN travel writers, PR writers, social media pros, B2B copywriters, editors, and graphic designers. You’re wanted!

    • A travel website needs several professional travel writers to produce editorial content for as many as 200 cities worldwide.
    • A publishing company needs a freelance PR/copywriter to prepare press releases and pre-publication promotional materials. This is an opportunity to work from home. You’ll be creating press-related and pre-publication materials such as book galleys and media pitch letters.
    • A network marketing company seeks a social media expert for help in expanding global visibility. This is an ongoing freelance position.
    • A premiere purchase program in employee benefits seeks an experienced, creative copywriter to write about consumer electronics, appliances, and furniture. This will be an ongoing contract position.
    • A learning services group seeks a virtual administrator/writer to interview subjects, prepare summaries, edit existing stories, and compile parts of documents to develop a story. This is a part-time, short-term project.
    • A graphic design company is on the hunt for a talented freelance graphic and Web designer to join their team.

    Get more details on these and many more job opportunities here.

  • And attention everyone coming to Bootcamp. These marketers want YOU!

    “We’re always looking for talented writers, preferably in the natural health and alternative medicine field. We’re also very much interested in finding a few solid researchers who are really good at conducting online health research. AWAI Job Fair is a great place to go to find these great people.” – Maria Dolgova, Associate Publisher, Natural Health Dossier

    “We’re excited to be able to attend AWAI’s Job Fair, because AWAI-trained copywriters are dedicated and well trained – and these are the types of individuals we love to hire.

    “So copywriters who are hardworking, motivated, and interested in writing financial copy should certainly come visit our booth at the Job Fair.” – Jason Hanson, Stansberry and Associates Investment Research

    C. Roger Young from the Pastoral Counseling Center is just starting to hire freelancers. He says, “We have a school for future counselors and are looking to create better follow-up and customer retention. So we would probably invite a small number [of your writers] to try [our spec assignment] and then hire one or two. … I took the AWAI copywriting course myself a few years ago. It has gotten us this far!”

    And, says Jason Holland from Early to Rise, “We love working with AWAI-trained copywriters. Several of our products have become bestsellers thanks to working with AWAI alumni. And we’re always looking for new copywriters with fresh ideas … who are schooled in the fundamental techniques of winning copy. We’re looking forward to meeting you at the Job Fair, where we’ll be handing out spec assignments to test your abilities. See you there.”

    Any one of these marketers could launch your copywriting career and get you on track toward exceeding your copywriting goals. That’s exactly what happened to past attendee Marcella Allison.

  • Marcella knows just how valuable Bootcamp is to a copywriter’s career. That’s why she’s returning this year, even though she’s already experienced great success. “I’m working on my third magalog for Boardroom. Plus, I’m still working with my other clients and doing some work with Michael Masterson at Early to Rise.

    “I feel really blessed to have this career in this economy. If it wasn’t for AWAI and all the connections I’ve made, I don’t know how I would be paying for my son’s college tuition. As it is, we didn’t have to borrow a dime!

    “I just decided this morning to come to Bootcamp again. I realized that even though my schedule is full right now, I still need to spend time networking – and no matter how much training I’ve had over the past five years, I always learn something new at Bootcamp. Looking forward to seeing everyone in November.”

    Join Marcella … an all-star line-up of industry legends and Master Copywriters … over 40 marketers … and 300 of your fellow AWAI members this November at AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair. Seats are limited at this point, but there’s still room for you.

    Click here to reserve your place online or call Jacqueline, Debbie or Pat at 866-879-2924 today. To learn more about how Bootcamp “makes” careers, click here.

  • Clean up the clutter and enhance your website’s “curb appeal” by learning the basics of SEO! If you hope to capture the attention of Web surfers, you’ll need to make your site more accessible and appealing to search engines.

    Join one of AWAI’s own marketers, Ian Shiell, next Thursday (September 23) for an exclusive Wealthy Web Writer webinar as he discusses a number of onsite SEO tips and techniques that will help you improve your search engine ranking and take the first step in making your site search engine friendly.

    Some of the topics Ian will cover include:

    • Choosing the right keywords
    • Meta Tags – Title, Description, and Keywords
    • H1 and Heading Tags
    • Images and Alt Tags
    • Sitemaps and Robots.txt files
    • Internal Linking

    As with all Wealthy Web Writer events that take place each week, this $79 webinar is FREE for Platinum Members. And if you’re taking the website webinar series with Rebecca, this session is coming at the perfect time! Get all the details here.

  • Have you reserved your spot for the first-ever International Freelancers Day conference next week (Sept. 24 and 25)? It’s completely FREE … and 100% online. Our very own Rebecca Matter will be presenting a session titled “5 Tips for Increasing Your Competitive Advantage Over Other Copywriters.” You’ll also hear from B2B copywriting pros Steve Slaunwhite, Pete Savage, and Ed Gandia. As well as Nick Usborne, Michel Fortin, and 19 other top-notch speakers, including bestselling authors and industry thought leaders.

    Again, there’s no cost to register. Reserve your seat today at

    Tell me about your “defining moment.”

    When did you made a conscious decision to pursue “The Writer’s Life” with everything you had? Describe the circumstances leading up to that moment, and your “flash of clarity” or “straw that broke the camel’s back”!

    Send your 1,000-word (or less) essay to me at with “My defining moment” in the subject line.

    Deadline: Sunday, September 26, 2010

    Look for the winning entry in the September 30 issue of Inside AWAI.

  • Will Newman on Features and Benefits
    How a 15-second computer ad can make you a better writer.
    If you’ve been with AWAI for more than a couple of weeks, you know to “focus on benefits and not features.”

    Quick review: Features are the things a product comes with: size, frequency of publication, speed, color. That sort of thing.

    Benefits are the things a product will do for you: make you more beautiful, stronger, richer, more popular, let you have more fun.

    Straightforward enough … But, like all lessons, it gains meaning and impact when we apply it to something we’re familiar with. So let’s take a quick look at copy from a computer company’s website.

    • X4 635 quad-core processor [2.9GHz, 2MB L2, up to 4000MHz bus]
    • 6GB DDR3-1333MHz SDRAM [3 DIMMs] from 4GB
    • 750GB 7200 rpm SATA 3Gb/s hard drive from 500GB
    • 512MB ATI Radeon HD 5450 [DVI, HDMI, VGA adapter]

    What do we have?

    A list of features wrapped up in a jumble of numbers and letters.

    If you’re like most of us non-techies, these numbers and letters don’t mean a thing. At best, we’re confused. At worst, we feel like idiots.

    Definitely not where you want your prospect to be.

    One computer company got it right a while ago. They’re all about benefits. On their website, plain as day, they proclaim, “Why you’ll love a Mac.” The reasons have nothing to do with DIMMS, SDRAM, quad-core, or anything like that.

    The reasons “ … you’ll love a Mac: A Mac is easy to use, powerful, compatible, and highly secure.”

    These simple words tell a far more compelling story than the numbers and letters.

    Now don’t get me wrong. I’m not trying to sell you a Mac. I am trying to sell you on the idea that simple words tell a far more compelling story than numbers and letters. When you read them, you have a much better sense of the benefits you’ll get.

    Now let’s see the “focus on benefits and not on features” rule in action.

    When you get a chance, do an Internet search for “I’m a Mac.” You’ll bring up YouTube videos of ads Apple ran for a couple of years. In the ads, a button-down businessman says he’s a PC – and a cool, hip young man proclaims he’s a Mac. Click on one of the videos to see what I’m talking about.

    These ads sold the idea of ease of use, stability, and coolness – the main benefits people look for in a computer. All in 15 seconds. Never once did those ads mention features like processor speed. But they sold computers like crazy.

    A good example is the one showing the two men, each in his own box. The PC describes all the things he’ll have to do before he can start doing anything with his computer. After 10 seconds of banter, the Mac says, “It sounds like you have a lot to do before you do any stuff. So I’m just going to get started, because I’m kind of excited!”

    I am a firm believer that a lot of good marketing energy is wasted trying to be clever or funny. But these ads don’t waste the effort. Viewers saw them, chuckled, and told themselves, “Next time, I’ll get a Mac.”

    There’s a lot more to using benefits effectively than simply describing them. You have to make them real to the prospect’s life — like Apple’s ads did. I’ll talk a bit more about this in coming lessons. And I’ll give you a simple strategy for digging deep into your product’s benefits so your prospect knows that you are really talking about him and his life.

    CHALLENGE YOURSELF: Once a day for the next week, find copy that is heavy of features, but light on benefits. Look on websites, in catalogs, in your mailbox. Then, turn those features into benefits! You’ll be amazed at how easy it is do. And, fun too.

  • “Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young.” – Henry Ford

    What have you learned this week that’s gotten you closer to your dream of living “The Writer’s Life?” I’d love to hear about it. Send me a note at

  • Here’s what’s happening at AWAI the week of Sept 20 – 24, 2010 …

    Topic: Money-Making Websites – Session 2

    In this 7-part webinar series, Nick Usborne guides you through the entire process of building your own money-making website.

    For Session 2, his focus is on Platform and Domain Names.

    Participants: Money-Making Website members only
    Date: Monday, Sept. 20, 2010
    Time: 3:00PM (ET)
    Topic: Circle of Success: Getting Clients – Silver Group

    Malcolm Smith and Jacque Palmer present a brief orientation session in this final piece of your Targeted Learning Programs – getting those clients!

    Participants: COS Silver Group members only
    Date: Tuesday, Sept. 21, 2010
    Time: 3:00PM (ET)
    Topic: SEO Keyword Analysis & Site Optimization webinar

    Ian Shiell reviews a number of onsite SEO techniques in this webinar that will help you improve your search engine ranking.

    Participants: Wealthy Web Writer members only
    Date: Thursday, Sept. 23, 2010
    Time: 12:00PM (ET)
    Topic: Accelerated Program Live Companion Series – Session 6

    The Architecture of Persuasion

    Join Katie Yeakle and Will Newman as they walk you through building your sales letter – one brick at a time.

    Participants: Companion Series members only
    Date: Thursday, Sept. 23, 2010
    Time: 3:00PM (ET)
    Topic: Get the Most Out of Your Wealthy Web Writer Membership webinar

    Team Wealthy Web Writer would like to welcome you to the membership site, and provide you with an overview of how to get the most out of your membership.

    Participants: Wealthy Web Writer members only
    Date: Friday, Sept. 24, 2010
    Time: 3:00PM (ET)

    Note: Access information for all our events can be found on the AWAI Google Calendar:

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”