Inside AWAI

$100 an email? That's a good place to start … The Knot, REI, USO and Sears are looking for copywriters … Paul Hollingshead challenges Dan Kennedy … Yes, there's still room for you! … relief for neck and shoulder strain …

  • First up today, a question from Kevin Obermeyer about fees: "I just listened to the Jay White autoresponder teleconference, which was outstanding. Thank you! I have a question for Jay … "

    "It's the eternal, ubiquitous question for newbies: How much should a beginning autoresponder copywriter charge clients for autoresponder emails?"

    Jay's response: "Typically, I like for autoresponder writers to shoot for around $100 an email to start. I think this is completely fair, whether you're a beginner or otherwise. With that, you can knock out a 7-email series for $700.

    "And if you follow my guidelines, it won't be long before you're easily cranking out an email in about an hour – or even less. I don't know about you, but a job that pays $100 an hour sounds like a pretty sweet deal to me … ;)"

    If you aren't familiar with autoresponders, Jay's living proof that writing them is …

  • The easiest, most lucrative copywriting niche on the entire INTERNET!

    Autoresponders are a series of 3, 5, or 7 short emails that are automatically sent to a new prospect who has just opted in to your client's email list.

    Thousands of websites are HUNGRY for autoresponder copy. They need someone to write an autoresponder series for every product they launch … every new email list they create … and every new affiliate offer they want to promote.

    Here's the thing that appeals to a lot of copywriters … autoresponders aren't "salesy." They're quick friendly notes that are quite the opposite.

    The goal of an autoresponder series isn't to persuade a prospect to buy. It's designed to establish and build a trusting relationship with him … and, in the process, get the prospect to visit your client's website (or read a specific offer).

    If the prospect likes these friendly little letters they get from your client, they'll be inclined to buy when they see an offer.

    So if writing autoresponders sounds good to you, Jay's the guy to learn from … and now's the time to get started.

    Let Jay show you how to write these short, conversational, fun letters … letters you can charge up to $100 a pop for that will take you only a few hours, at most, to write.

    And in addition to the $100 savings, sign up before tomorrow at midnight and you'll get two bonus webinars for FREE !

    In the bonus webinars, Jay's actually going to GIVE you an action plan for landing clients in a newly discovered market for autoresponder copywriters. Then he's going to critique your copy for you so you know your writing will impress potential clients. You won't want to miss out on this opportunity.

    And, great news if you already own Autoresponder Apprentice. It's one of AWAI's "Living Products," so you get all of these new bonuses and updates free!

  • 24 new exciting opportunities have been added to this week!!! Check it out …

    • The Knot is looking for a copywriter for online banner ads, direct emails, sweepstakes, advertorials, print ads, and more. If you love all things wedding, this is the perfect job for you!
    • FindLaw, a division of Thomas Reuters, is looking for a Web copywriter.
    • The USO is looking for grant writers.
    • Sears is hiring an email copywriter.
    • REI is looking for a B2B copywriter.
    • Fresh Healthy Vending is looking for a copywriter for their blog and eletters.
    • ShopNBC is looking for a copywriter.

    Get information on these opportunities and more here.

  • Talk about "bang for your buck"! Whether you're an aspiring or a seasoned copywriter, if you were to have the opportunity to hear Master Copywriter and bestselling author Bob Bly reveal his secrets on how to get more clients – and it would only cost you $27 – I think you'd consider it money well spent.

    And if you could ALSO listen in as …

    • Web expert Nick Usborne offers up tips and advice on how to make more money as a freelance copywriter …
    • Web writer Sid Smith goes through strategies on how to promote your freelance website …
    • And Mindy Tyson-McHorse shares the techniques she used to promote herself and her business …

    I think you'd agree that it would not only be money well spent – it would be an incredible value that will help boost your income from your freelance writing business.

    In October, these four live events will be exclusive to Wealthy Web Writer Platinum Members.

    And until midnight tonight, you can sign up for only $27!

    Simply sign up for Wealthy Web Writer by midnight tonight – and you'll get access to these four events in October, as well as our extensive library of webinars, teleseminars, and hundreds of great articles by top experts in the industry

    Take advantage of this special offer now!

  • Is Dan Kennedy the real deal … or just damn good at marketing himself? AWAI Co-Founder Paul Hollingshead doesn't pull any punches in this blog post. Read it here.

  • And speaking of Dan … this month's issue of his Look Over My Shoulder touches on a subject that everyone writing copy today needs to be concerned about. And that's the sense of disappointment so many people … so many of your prospects … are feeling right now. Says Dan, "Everywhere you turn, promises are plentiful but promises kept – or even taken seriously when made – damn few."

    Dan shows us how "NOT to be timid, but be courageous, with regard to the prospect's ever-present sense of, fear of, expectation of disappointment."

    Among the examples he includes to illustrate his point, are three testimonials from recent packages he's written. In Dan's words, "All show how it's possible to openly acknowledge that the reader has been disappointed many times before by purveyors of similar products and promises and insistence that this time will be different." Very powerful stuff!

    Sign up for Dan's Look Over My Shoulder today and you'll be rushed this month's issue.

  • "The Standard $1,500 Fee? That's all the reply email said," writes Sean McCool.

    "I'd been emailing with the owner and founder of a major financial newsletter publisher about the big spike in gold prices … (I'd written copy for him before, so we keep in touch by email.)

    "He wanted to do a quick teaser promotion for one of his newsletters based on the move.

    "Anyway, yesterday, while I'm at my kid's soccer practice (I never miss those now), I get an email saying he wants me to write the teaser.

    "We go back and forth about the idea, and this morning I email him two headlines and an idea for the teaser.

    "His next email is just … 'The standard $1,500 fee?'

    "No haggling, no quoting.

    "How cool is that? I figure it'll take me about 2-3 days max. Of course, that's because I only 'work' about 2-3 hours per day right now.

    "Looking forward to seeing you at Bootcamp … (Come to think of it, none of this would have happened if I hadn't stepped up and come to Bootcamp in 2008!)"

    Sean's got his reservations for Bootcamp locked in … but what's going on with Pam?

  • "I can't stand not going to Bootcamp this year!" Pam Foster told me last Friday. "I keep getting all these exciting emails from you guys and also from fellow copywriters who say, 'Can't wait to see you there!' This has been tugging away at me.

    "I've been realizing that Bootcamp is so much more than just an awesome annual gathering of copywriter friends. It's my 'soloprenuer lifeline' – I really have no colleagues other than my copywriter family/AWAI … and it breaks my heart to miss it. I call it my 'Colleague Reunion.' Plus, your agenda is killer this year (as always), and I know I'll learn a lot from the presenters.

    "So I'd like to ask … Is it too late for me to change my mind? Is there still room for me?

  • No problem, Pam. There's still room for you … We have about 20 spots left for this year's FastTrack to Copywriting Success Bootcamp and Job Fair. And we can't wait to see you!

    You don't have to miss out either. Click here to grab one of the few remaining spots … or call 866-879-2924 today to join Pam and all of us at the "copywriting event of the year!"

  • Even more buzz about Bootcamp. Rebecca shared this Facebook string that resulted from her posting that she was coming to Delray this week …

    Rebecca Matter: Off to South Florida to join the rest of the AWAI team … It's time to finalize the last details of what will soon be known as the Best Bootcamp Ever! Can't wait!! This is my favorite time of year.

    Megan J. Tyson: I like the sound of that! I'm looking forward to my first Bootcamp, and REALLY excited knowing it'll be the best one ever! :)

    Henry Bingaman: Better than last year? Hard to believe. Can't wait to see what you have planned …

    Cyndee Davis: I agree with Henry … hard to believe!!

    Rebecca Matter: Best … Bootcamp … EVER!

    Cindy Panetti Cyr: Have you ever known Rebecca to lie? I'm pretty psyched cause last year's was pretty darn awesome – I gotta say.

    Want to join the conversation? Become Rebecca's friend on Facebook:

  • Making the leap to full-time is one of the most difficult and stressful decisions most freelancers face. Whether it's the worry of leaving the security of a 9-5 job, the pressure to find clients, or the financial responsibility of taking care of your family – the fear of change often creates obstacles that can seem too big to overcome.

    Join Rebecca on Tuesday, September 28th at 3PM ET for an exclusive Wealthy Web Writer teleconference as she interviews successful full-time freelance copywriter Roy Furr to find out how he made the leap.

    During the call, you'll also hear about:

    • The big "now or never" decision Roy made at last year's Bootcamp
    • His process for becoming a full-time freelance copywriter
    • How he discovered copywriting, and why he decided to do it
    • Best practices for getting clients, projects, and growing your business
    • Roy's recent success and goals for moving forward in his copywriting business
    • And much more!

    Don't miss this call! It could be the gentle push you need to launch your freelance Web-writing business!

    As with all Wealthy Web Writer events that take place each week, this $79 webinar is FREE for Platinum Members. Get all the details here.

  • Sunday's the deadline …
    Tell me about your "defining moment."

    When did you made a conscious decision to pursue "The Writer's Life"? Describe the circumstances leading up to that moment, and your "flash of clarity" or "straw that broke the camel's back" in a 1,000 word (or less) essay.

    Send your essay to me at with "My defining moment" in the subject line. If your essay is selected as the winning entry, you'll receive a $100 AMEX gift card.

    Deadline: Sunday, September 26, 2010

    Look for the winning entry in the September 30 issue of Inside AWAI

  • Members helping members
    Too much computer time giving you neck or back pain? Try this …

    "Don't wait to take care of it like I did," wrote Steve Roller this week. "I had pain for months, but an unrelated rotator cuff injury (that also caused severe neck and back pain) put me flat on my back for two weeks. That prompted me to finally do something about it.

    "I sought advice from my chiropractor, physical therapist, and numerous books and online articles, and netted 4 simple ideas that you can put into action tomorrow to make your work area more back and neck friendly (plus one "out-there" idea you may want to look into):

    1. Keep your monitor at eye level. Sounds logical, but, like a lot of people, I kept mine too low, which caused a forward neck and head posture, resulting in neck pain.
    2. Don't reach for your mouse. If it's too far forward, you'll have to reach to get it, pushing your body into a forward slump. Same with your keyboard. And consider switching hands when you use your mouse. (You'll get used to it within a few days.)
    3. Find a good ergonomic chair that really supports your back, preferably one with armrests. The Herman Miller Aeron chair is considered the 'gold standard,' but there are many just as good for a lot less money.
    4. Consider standing. After two weeks on my back, I was finally able to get back to writing at my desk, but I couldn't sit because of my back pain. I developed a makeshift standing desk setup by propping up my keyboard, monitor, and mouse by about 14 inches. I later found a New York Times article from April 22 that claims another possible benefit of standing is the urge to get more work done. I'm not sure about that, but I do know my back and neck feel much better after a day of alternately sitting and standing at my desk.

    "Finally, my #1 'secret weapon' for back and neck pain is a strange one – hanging upside down. (Seriously.) It's called 'inversion therapy,' and it uses something called an inversion table, (Google 'inversion therapy' and you'll get the full scoop.)

    "The potential benefits? It's said to reverse pressure on your spine caused by gravity and muscle imbalances, improve circulation, lengthen muscles and ligaments, relieve joints, and improve posture.

    "I'm hooked on it, but do your own research. And if you're not in basic good health, check with your doctor first.

    "Just incorporating the few basic work station ideas above has made a big difference in my productivity … and I no longer suffer from neck and back pain."

    Have a health or productivity tip you'd like to share with your fellow AWAI member? Send it to me at

  • "The golden opportunity you are seeking is in yourself. It is not in your environment; it is not in luck or chance, or the help of others; it is in yourself alone." - Orison Swett Marden

    Orison Swett Marden (1850-1924) has been called the founder of the American Success Movement. He is the author of over 60 timeless classics on the subjects of success, the cultivation of will power, and positive thinking.

    As a student at Boston University, he worked in catering and hotel management, and went on to get an M.D. and Bachelor of Law degree from Harvard. He amassed wealth by developing a resort near Newport, then lost it all investing in a hotel chain in Nebraska.

    Returning to Boston to start all over again, his writing career was sparked by a little book by Samuel Smiles called, simply, Self-Help. He also read Emerson, Oliver Wendell Holmes, Longfellow, and others, but Smiles was his "awakener."

    Marden soon published his first book, Pushing to the Front, started Success magazine, and, for the next 30 years, wrote an average of two books a year. His titles (six of which are available free at express his cheerful optimism and confidence.

    As Marden said so well, "All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible."

    What goal is your gaze fixed on? I'd love to hear about it. Send me a note to

    Have a great week!

  • Week of Sept. 27 – Oct. 1, 2010

    Topic: Money Making Websites – Session 3

    In this 7-part webinar series, Nick Usborne takes you, step by step, through the process of building your own money-making website.

    In Session 3, he shows you how to create content for your readers and for the search engines.

    Participants: Money Making Website members only
    Date: Monday, Sept. 27, 2010
    Time: 3:00PM (ET)

    Topic: Making the Leap to Full-Time Freelance Copywriter - teleconference

    Join Rebecca Matter as she interviews Roy Furr.

    Find out how Roy got started with his freelance copywriting business, and learn about the challenges he faced and the success steps he took.

    Participants: Open to Wealthy Web Writer members only
    Date: Tuesday, Sept. 28, 2010
    Time: 3:00PM (ET)

    Topic: Build Your Freelance Website Series: Part 1

    In this series, Rebecca Matter, Nick Usborne, and Sid Smith walk you thru a hands-on process for building your own freelance website – in just 4 days!

    In Part 1, Nick gives you a "crash course" in what a professional freelancer's website should look like.

    Participants: BFW members only
    Date: Monday, Sept. 27, 2010
    Time: 7:00PM (ET)

    Topic: Build Your Freelance Website Series: Part 2

    In this series, Rebecca Matter, Nick Usborne, and Sid Smith walk you thru a hands-on process for building your own freelance website – in just 4 days!

    In Part 2, Rebecca shows you techniques for making sure you have plenty of "relevant" content for your site.

    Participants: Open to BFW members only
    Date: Tuesday, Sept. 28, 2010
    Time: 7:00PM (EASTERN TIME)

    Topic: Build Your Freelance Website Series: Part 3

    In this series, Rebecca Matter, Nick Usborne, and Sid Smith walk you thru a hands-on process for building your own freelance website – in just 4 days!

    In Part 3, you tackle the technical aspects of your website – everything from choosing a domain name to hosting options …

    Participants: Open to BFW and WWW members only
    Date: Wednesday, Sept. 29, 2010
    Time: 7:00PM (ET)

    Topic: Accelerated Program Live Companion Series – Session 7:

    Your Secret Weapons

    In Session 7 of this series, Rebecca Matter guides you thru drafting your complete sales package. You also examine a control by Master Copywriter Mark Everett Johnson – and he explains why he made specific choices for the promotion.

    Participants: Companion series members only
    Date: Thursday, Sept. 30, 2010
    Time: 3:00PM (ET)

    Topic: Build Your Freelance Website Series: Part 4

    In this series, Rebecca Matter, Nick Usborne, and Sid Smith walk you thru a hands-on process for building your own freelance website – in just 4 days!

    In Part 4, you put it all together – moving your content into your newly built website and making any necessary tweaks and fixes – so you are ready to launch!

    Participants: Open to BFW and WWW members only
    Date: Thursday, Sept. 30, 2010
    Time: 7:00PM (ET)

    Note: Access information about all of our events can be found on the AWAI Google Calendar:

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”