Inside AWAI

Here's help if you tend to "sell yourself short" … Our message to marketers: Top Five Reasons You Should Come to AWAI for Your Next Copywriter … Amazon, Toys "R" Us, Nike, and Arby's are all looking for copywriters this week … A copywriting lesson from eulogies

  • Could you be selling yourself short as a freelancer? Are you the one limiting your own success?

    It's actually quite common. "Many factors come into play as to why people do this," says long-time copywriting coach Nick Usborne. "But mainly, I believe, it's because working on one's own is really hard. It's hard to be a great copywriter AND a great business manager AND a great self-cheerleader."

    But it IS doable, and Nick is going to show you how by helping you …

    • Build a more successful freelance business.
    • Get better clients and more profitable projects.
    • Grab every opportunity to pick up more projects from every client you work with.
    • Charge more for every job you do.
    • Make your website a powerful client magnet.
    • Approach Fortune 500 companies with big budgets.
    • And have a BIG vision for your future.

    Just think what would happen if you made just a little progress in each of these areas – what your freelance business … and your life … would look like within 12 months.

    Heck, imagine how much more money you could be making by next month!

  • Let Nick help you earn more money as a freelancer! Starting today you can build a more successful freelance business, get better clients – even Fortune 500 companies with big budgets – and charge more for every project you take on with his Profitable Freelancing: The Definitive Guide to Earning More Money as a Freelancer.

    DEADLINE: Save $100 on Nick Usborne's Profitable Freelancing: The Definitive Guide to Earning More Money as a Freelancer today and tomorrow only!

    Nick's program helped freelancer Ann Jordan-Mills …

  • "For over a year, I had been immersing myself in copywriting. I had been reading … writing … practicing … learning … reading … writing … over and over again," writes Ann. "Yet I still believed that I wasn't ready to go out and find serious clients.

    "Nick Usborne's program gave me the nudge that I needed … well, maybe it was more like a kick!"

    Ann continues:

    "My 'aha!' moment came when I suddenly realized – though I had learned a lot and my copywriting understanding was growing – I'd done nothing for my business – not a thing!

    " Nick's program showed me how.

    "It gave me clear, step-by-step strategies to take control and put myself in the driver's seat, instead of lurching from project to project, day in and day out.

    "Plus, Nick writes in such an appealing way, it's like we are in the same room and he is talking – just to me."

    Don't wait to let Nick help you get the very most out of your freelance business and make more money faster. Get started today – and you'll save $100.

  • Did you hear Mindy Tyson McHorse's good news? I sent you a note from her about it this morning. Just this week, she signed a deal on a $7,000 project. But the story gets even better …

    "It piggy-backs a $2,400 project I've already completed," she tells us. "And, the amazing thing is, I didn't seek out either project. They both 'came' to me as requests from a marketer I met at the 2007 Bootcamp Job Fair. She kept my card, and even though my email address has since changed, she found me through my website. (Thank goodness I have a website!)

    "This means I'll have earned $9,400 this year from a connection I made three years ago! And that doesn't count the connections I made at the 2008 and 2009 Job Fairs. Who knew Bootcamp could keep on giving like that? I definitely can't wait to see what happens this year."

    Well, Mindy – and you …

    If you're coming to this year's Job Fair, you're going to have even more opportunities than ever before. That's because we have …

  • 50 companies (and counting!) participating in Job Fair this year! Newsmax, Nightingale-Conant, International Living, Dr. Al Sears, All About Health Network, Cabot Heritage Corporation, Casey Research, Drayton Bird Associates, Eagle Publishing, Early to Rise, Oxford Club, The Motley Fool, and The Healthy Back Institute are just a few that are coming to LOOK FOR COPYWRITERS!!! And there's us … Don't forget that Rebecca and I will be at the AWAI booth. We're looking for writers too!

    Here's a message to you from Jason Hanson of Stansberry & Associates Investment Research:

    "We're excited to be able to attend the Job Fair, because AWAI-trained copywriters are dedicated and well trained and these are the types of individuals we love to hire.

    "So if a copywriter is hardworking, motivated, and interested in writing financial copy, he or she should certainly come visit our booth."

  • Remember, if you haven't yet signed up for this year's big event, there are still a few spots available. Click here to register now, or call Member Services at 866-879-2924.

  • "Top Five Reasons You Should Come to AWAI for Your Next Copywriter …" that's the headline on one of the banners we'll be proudly displaying at the AWAI booth at next week's big DMA conference and expo.

    That's right. Rebecca and I are heading to San Francisco this weekend. Our goal? To spread the word about AWAI copywriters and researchers to everyone at the DMA conference! It's going to be a blast. And we're really looking forward to our get-together with the 25 or so AWAI members who live in the area and will be joining us for a drink Tuesday night. If you haven't RSVP'd yet, but would like to join us, send a note to Jackie Mehler at and she'll give you all the details.

  • More Job Opportunities
    Amazon, Toys "R" Us, Nike, Arby's … just a few of the companies looking for copywriters that you'll find on this week …

    Amazon is looking for a copywriter to help support their Industrial & Scientific business team in creating a "best of breed" online shopping experience.

    And Nike is looking for a writer to work on the Nike Foundation's mission to unleash the girl effect – the power of 600 million adolescent girls to end poverty – across the developing world. In that position, you'll tell the story of the girl effect: the world-changing idea that, if given a chance, an adolescent girl in poverty will not only improve her own life but the lives of those around her.

    Check out all of this week's job opportunities here.

    Each week we're adding more and more jobs to the job board, so make sure you're checking in regularly.

  • I came across these interesting stats …
    Social marketing budgets will increase from 5.6% to 9.9% in the next year, and over the next five years social media is predicted to account for about 17.7% of all marketing dollars spend.
    This according to a September 30 article in eMarketing & Commerce, based on a survey earlier this year conducted by Drake University's Fuqua School of Business and the American Marketing Association.

    I'm curious:

    Do your clients currently use social media?

    Do you offer social media as one of your services?

    Do you follow social media campaigns for any of your favorite businesses?

    Send me a note at and tell me about your social media experience.

  • Members helping members
    A copywriting lesson from eulogies

    From Steve Roller: "I've been a copywriter for about three years, crafting strong, compelling messages that strike an emotional chord. Two years ago, I had to craft words of an entirely different kind.

    "In front of hundreds of people, I gave the eulogy at my grandma's funeral.

    "The words came naturally and effortlessly. And they resonated with my audience because I followed five principles that apply equally as well to copywriting – principles I found in a book by Cyrus M. Copeland titled Farewell, Godspeed: The Greatest Eulogies of Our Time.

    "Mr. Copeland's tips (and my copywriter's take on them):

    1. Start strong. Great eulogies don't begin with 'We are gathered here today to remember so-and-so … ' (except in the movies). By the same token, don't start your copy with clichés.
    2. Personable is preferable. Great copy, like great eulogies, tells stories, often in the first person, and often irreverent. Readers (and mourners) want something real. If you can elicit a genuine laugh (yes, even at a funeral) or emotion, all the better.
    3. Tell the truth. Enough said.
    4. Be specific. This is a tried and true copywriting tip, but apparently it applies to eulogies, too. If you could just as easily be talking about Aunt Mary as Aunt Bertha, you haven't accomplished anything.
    5. Finish memorably. End on a powerful up note. True for copywriting, and true for eulogies. James Woods's eulogy for Bette Davis ended with these words: 'Fasten your seatbelts, it's going to be a bumpy eternity.'

    "Make sure your copy passes this simple 5-part 'eulogy test.' And if you ever have the honor of giving a eulogy, check out Copeland's book. (In hardcover, it's available on Amazon for $14.)

    Also from members … Some questions and A TON of praise for Rebecca's How to Build Your Own Freelance Website webinar series last week. First, the questions …

  • "What do I wear?" … "Do I need business cards?" … "Is breakfast included every day?" These are just a few of the questions you'll find answers to in your Bootcamp Primer. And if you have any questions that are not covered there, please don't hesitate to call Member Services at 866-879-2924. They're happy to talk to you about "all things Bootcamp"!

    And now … just a couple of the dozens and dozens of the messages that came in from those of you who were blown away by what Rebecca and her team gave you last week …

  • "The 4 day webinar was awesome!! And all the bonuses! I am so impressed with all the great help from everyone. Looking forward to what's in store for us next! Of course one of those things will be wonderful websites!" – Nancy Chesnutt

    "Thanks Rebecca for the very insightful and nugget-filled Building your Website in Four Days webinar. Wow! What a load of information to digest! You did a wonderful job, very complete presentation, and best of all it is all recorded so I can play it back and make notes." – Gary Boyd

    Attendee Estrella Chan added, "Great idea to put together this webinar. A lot of us non-techies appreciate it." And Janet Grosshandler wrote in to say …

    "I'm still waiting for a professional header coming in a few days to replace what's there now, but I am amazed that it's up. I NEVER would have gotten this far without your program …

    "The series was scary, challenging, and so full of information that I know I will keep going back to the slides and videos. Plus the forum is SO helpful.

    "All in all, this program and especially YOU are the best! You hand-held us through the scary stuff and made the monsters go away. I thank you from the bottom of my heart. See you at Bootcamp!"

    Rebecca has been equally excited the past week …

  • "I'm so proud of everyone who attended! You made the commitment to become a professional freelancer this year, and you are well on your way. Here's to your success!"

    She went on to say …

    "This program had been a dream of mine for a while …

    "You can't be a professional freelancer without a website anymore. And I knew that many AWAI members were struggling to get past this important task on their to-do lists. So I created this series with the hopes that our members would be able to get past their fears, and gain the skills and confidence they needed to get their website online once and for all, and then be able to update it as their business grows and evolves.

    "Based on the number of websites I'm seeing go live, and the outpouring of praise and appreciation, I'm willing to say the series was a HUGE SUCCESS."

    And, of course in typical AWAI fashion, Rebecca just had to take it one step further …

  • Even though attendees were only promised a 4-part webinar series, Rebecca decided last week to turn it into one of AWAI's "Living Programs" – which means everyone in the series will continue to get even more than they paid for in the coming weeks, months, and years.

    She's already added more bonuses and how-to videos to the myAWAI site, and even put together another 4-part webinar series to teach attendees how to market themselves using their website … all these extras are free, as part of this new AWAI Living Program.


  • Get in the driver's seat and rev up the income potential of your freelance writing business! The majority of freelancers spend their entire careers in the passenger seat. They are reactive. They allow their clients and other external factors to do the driving.

    Join Nick Usborne on Tuesday, October 12, at 3PM ET, for an exclusive Wealthy Web Writer webinar, as he shows you how to take control of your freelance business and start taking action to get better clients, work smarter, and make more money.

    And if you're a Wealthy Web Writer Platinum Member or an attendee of the Build Your Website in Four Days Webinar Series … you get it FREE!

    Get all the details here.

  • 6 "Can Do" Steps to home-business success. I recently heard about a small group of entrepreneurs who decided to start their own "Perfect Home Business."

    Michael O'Connor, an executive at a Vancouver mineral exploration company, built a website around his passion for golf. 59-year-old John Daniel Roberts from Orlando developed his "living green" home business in less than 72 hours. And former cab driver Terry Phillips from Akron, Ohio started his Perfect Home Business website based on his expertise in proofreading.

    Our friends at Early to Rise have put together a brief video presentation showing exactly how they did it … and how you can easily follow in their footsteps.

    Go here now for the free video.

  • "Generally, people flourish when they're doing something they love and that they're good at."

    Daniel Pink makes this point in his book, Drive: The Surprising Truth About What Motivates Us.

    By citing extensive studies, Pink shows that people hope to get three things out of the activities they pursue:

    1. Autonomy: People want to have control over what they do.
    2. Mastery: People want to get better at what they do.
    3. Purpose: People want to be part of something that is bigger than they are.

    Sounds like Pink could be describing The Writer's Life – and he should know. He's traveled across America interviewing hundreds of what he calls "independent workers," and his 2008 book, The Adventures of Johnny Bunko, tells the fictional story of a creative young man who is stuck in a dead-end job that leaves him bored and uninspired.

    A common theme in all of Pink's books: The future belongs to creative people. And if you're pursuing The Writer's Life, you're in the right place, at the right time!

  • Have a great weekend! Next week's issue of Inside AWAI will be coming to you from the DMA conference. And … it's going to include news about a new (and very fun) contest you'll be invited to participate in … one with great prizes!

  • What's happening at AWAI the week of Oct. 11 – 15, 2010

    Topic: Money Making Websites – Session 5

    Join Nick Usborne for this 7-part webinar series as he walks you through the process of building your own money-making website.

    In Session 5, he shows you how to monetize your site pages.

    Participants: Money Making Website members only
    Date: Monday, Oct. 11, 2010
    Time: 3:00PM (ET)

    Topic: Maximizing the Income Potential of Your Freelance Writing Business - webinar

    In this webinar, Nick Usborne shares his secrets for growing the income potential of your freelance website.

    Participants: Wealthy Web Writer members only
    Date: Tuesday, Oct. 12, 2010
    Time: 3:00PM (ET)

    Topic: Easy Internet Marketing for Internet Research Specialists - webinar

    Today, participants learn Roy Furr's strategies for growing their business through effective Internet marketing, including autoresponders, blogging for SEO, 2-step online marketing, and more …

    Participants: Internet Researchers who participated in last week's Build Your Freelance Website program
    Date: Wednesday, Oct. 13, 2010
    Time: 12:00PM (EASTERN TIME)

    Topic: Accelerated Program Live Companion Series – Session 9

    What Every Copywriter Should Know About Graphic Design

    In Session 9, Lori Haller gives her tips for designing and formatting your copy … what you need to know in order to communicate effectively with clients and graphic artists.

    Participants: Companion series members only
    Date: Thursday, Oct. 14, 2010
    Time: 3:00PM (ET)

    Note: Access information for all of our events can be found on the AWAI Google Calendar.

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”