Inside AWAI

  • Today’s Daily Steal … Consumer Reports is looking for a copywriter/graphic designer … the most winners ever … great advice from a 100-year-old mega-millionaire

    And today’s Daily Steal is … 50% off Grant Writing Success: Opening the Door for Financial Opportunity!

    A few weeks ago, I told you about Toni Rockis’s $70,000, 5-year, grant-writing deal. Toni’s being paid $20,000 to write the initial grant. And then another $10,000 a year to maintain it and do the annual reporting. She estimates she’ll only spend about 3 weeks total on the whole project over the entire 5-year period.

    Two reasons Toni recommends grant writing to copywriters: (1) It’s a chance to use your persuasion skills without writing long letters. (2) It offers an extremely rewarding way to make a good living.

  • AWAI member Suzanne Mulligan knows about the power of grant writing first hand. After working in the non-profit world herself for years, Suzanne had an “Aha!” moment when a friend told her how his organization had brought in $100,000 in funding from grants because he had taken a very targeted approach to researching and submitting the proposals.

    Shortly thereafter, Suzanne started her own grant-writing business. One of her first success stories was helping the Society for the Prevention of Cruelty to Animals set up a program for elementary school children. She did it by following that targeted approach.

    “The money is out there. You just need the right tools to connect your favorite charity to the grants,” Suzanne says.

    And that’s exactly what Grant Writing Success will help you do. If you’d like to use your writing skills to not only make a good income but help make a difference in the world, get all the details here.

    Even if you don’t plan on specializing in grant writing, consider the value you could add to the organizations you feel strongly about.

    Just remember, this Daily Steal ends tonight at midnight.

    So be sure to check it out today … and then check the AWAI website tomorrow and every day until Christmas for the latest Daily Steals!

    You can save 50% on some of our most popular programs!

  • Saturday’s the big day … The Web Writers Summit! During this first-ever virtual event, seven of the industry’s leading Web experts will show you exactly where the money will be spent online in 2011, and what you can do to guarantee you’ll be booked solid with high-paying clients who desperately need your services.

    You can attend all the sessions, or just the ones you’re most passionate about. No matter what, you’ll come away with a lot of great information and inspiration for the coming year.

    Plus, as a special bonus, you’ll get access to the recordings of all the presentations for an entire week!

    Claim your FREE VIP Pass now and get the inside scoop on the best-paying Web writing opportunities.

  • You’re inspiring us! So far, over 200 AWAI members have posted what they’re going to accomplish in 2011 on AWAI’s Goal Wall.

    It’s exciting, to say the least. And, I have to tell you, every day since we started this, people here in the office have been coming up with new ideas for ways we can do more to help you reach your goals. You’ll be hearing about them in the weeks and months to come.

    In the meantime, thank you for inspiring us to keep improving what we offer you. And never forget that all of us are as committed to your success as you are.

    If you haven’t yet posted a goal, I strongly encourage you to do it today. It’s a powerful motivator. Just click here.

    And when you post your goal, you’ll automatically be eligible to win one of the 8 remaining “Fun Things We’d Like to Have” prizes … including an iPad!

  • Flip HD CamcorderToday’s winner? Mary Drescher!

    Mary’s committed to launching her direct-response graphic design business in 2011, and say goodbye to commuting one hour each way.

    Congratulations Mary – your Flip HD Camcorder will be arriving soon!

    Check out all the winners so far … and the Fun Things they’ve won here.

    And, if like Mary you’re looking to launch your freelance business in 2011, remember that one of the keys to success will be properly setting your goals and then preparing a roadmap that outlines the steps you’ll take to get there.

    If you need help, check out this article Rebecca wrote last month on creating your own personal roadmap. She walks you through the process step-by-step, so that you’ll have a clear plan to follow to achieve your goal.

  • 35 jobs added to in the last two weeks … including these that were just posted in the last couple of days:

    • Consumer Reports is looking for a copywriter/graphic designer.
    • BBC America is looking for a graphic designer.
    • is looking for a social media specialist.
    • Chico’s and Shutterstock are looking for copywriters.
    • Horizon Marketing Group is looking for an email marketing specialist.

    Get the details about these exciting opportunities and dozens more at

    Two more job opportunitiess I’d like to bring to your attention:

    • Grant Writer Needed
      If you have a passion for helping disadvantaged people obtain housing and can write grants, a non-profit in Georgia needs you. You can work from home and set your own schedule. If this sounds like an opportunity you’d like to know more about, apply here.

    • Fundraising Copywriter Needed

      Catholic Extension, a 105-year-old, Chicago-based, Catholic non-profit with a national audience and reach, is looking for a results-producing writer who can create engaging appeal letters not only for active donors, but also for a lapsed and acquisition audience.

      As an accomplished writer with an understanding of conservative Catholic teaching, the desired candidate must be able to write to a traditional Catholic audience in the mature segment (70 to 80 years old), as well as to the contemporary minded pre- and newly retired segments (55 to 69 years old).

      This will be an offsite month-to-month responsibility requiring contacting targeted interviewees prior to writing. Writing themes change monthly.

      A competitive fee opportunity with long-term potential.

      Email your cover letter and writing samples to:

  • A last-minute gift idea … with some brilliant direct-response copy to study. Still need a holiday gift for that special someone? Check out, “Smart Luxuries ­ Surprising Prices.” They have especially good deals on jewelry and watches.

    While you’re on their site, pay attention to the top-notch copywriting for ideas, too. Stauer’s ads (run in Newsweek, National Geographic Traveler, and other magazines), catalog copy, and website demonstrate direct-response copy at its best:

    • Attention-grabbing headlines: “We can only find one. A rare chance to claim a unique piece of watch making history for under $100!” and “World’s most romantic man pleads guilty. Gem dealer confesses to crimes of passion, surrenders 70-carat ruby masterpiece” and “African gem cutter makes $2,689,000 mistake … will you?”

      How can you not read on with headlines like those?!

    • Compelling stories of adventure, travel, and intrigue. Stauer’s president, Michael Bisceglia, channels the J. Peterman character from the old Seinfeld episodes, traversing the globe in search of fine watches and jewelry. He writes about his findings in a mesmerizing way that pulls you effortlessly into the copy and gets you to whip out your credit card.
    • Classic direct-response pieces: PS’s, guarantees, and calls to action. It’s rare to find these elements in catalog copy or on websites, and Stauer executes them especially well in its magazine ads. They’re even incorporating cutting-edge stuff like YouTube videos as supporting evidence online. (See the ad for the Stauer Meisterzeit Timepiece:

    You’ll find some good ideas for your “swipe file,” and perhaps a quick, easy gift that will be sure to impress on Christmas morning.

     More winners!

  • First up … Congratulations to Sallie Mitchell … winner of the latest AWAI Writing Challenge. Sallie, your $100 AMEX gift card is on its way to you!

    You can read Sallie’s essay, “The Silent Sister and a Tail-Wagging Dog,” here.

    And more congratulations to everyone who shared what they were thankful for this year.

    Jen Adams … Leslie Ademola … Thelma Allen … Andrellita Apodaca … Thomas Bonetti … Jerry Bures … Jim Collins … Richard Crandall … Cheryl Dunaway … Lynda Ehrich … Ron Hall … Aida Hidayah … Mary M. Johnson … Chuck Lungstrom … Jennifer Nagel … Jean Newbold … Ruth Santos … Kathleen Siver SILVER? … Barbara Snyder … Matthew Troncone … Richard Westlake … J.R. Zarecki

    Your essays were heart-warming, and I enjoyed reading every single one of them.

    And next … from Rebecca:

  • It was a TOUGH decision, but I’m happy to finally announce the winners of the Build Your Very Own Freelance Website Competition …

    When reviewing the websites, the judges put on their “client hats” and submitted votes for their 6 top websites based on message, copy, usability, and professional appearance.

    Our grand-prize winner got a vote from all 7 judges!

    This winner will receive free admission to our 2011 Web Copywriting Intensive this coming March in beautiful San Diego, California, PLUS $1,500 in cash to put toward airfare, accommodations, and spending money.

    At the Intensive, this freelancer will work with online copywriting expert Nick Usborne, SEO copywriting pioneer Heather Lloyd Martin, PPC guru Andrew Palmer, the King of Autoresponders, Jay White, and other world-class Web specialists to:

    Learn the strategies and techniques for writing blockbuster Web copy;

    Master the secrets behind pay-per-click ads, SEO, blogs, and social networking;

    Write quick, powerful emails that sell;

    Discover the tools to dramatically improve almost any Web page, email, or newsletter; and

    Get an opportunity to land actual, paid Web-writing jobs from AWAI and other marketers.

    All in all, it’s a prize with an estimated value of more than $6,500!

    And the winner is …

     Mike LoSasso!

    You can check out his website here:

    Congratulations, Mike!

  • The Next Five Finishers will receive free copies of the 2011 Web Intensive Homestudy program – a $995 value (including recordings of all the presentations, assignments, and all the support material), along with $250 cash that they can use to further invest in their business or simply use to celebrate their success!

    And the winners are …

    Penny Thomas:
    Janet Grosshandler:
    Heidi Lowry:
    Rick Robinette:
    Jerry Bures:
    Congratulations to all our winners!

    And congratulations to everyone who entered! I was truly blown away by the number of high-quality, professional websites from this group, and every single one of the judges agreed that choosing only 6 was a very tough assignment.

  • There’s never been a better time to become an online copywriter!

    The U.S. Department of Commerce predicts e-commerce will hit $267.8 billion in 2010. By 2012, it will have increased another 25% … topping $334 billion … and there is no end to its growth in sight!

    And for three days starting February 27th, you can be part of an intense training program that will give you everything you need – including hands-on writing experience – to launch your own web-writing business when you return home.

    Join us at the Web Copywriting Intensive in San Diego, California, Feb. 27th – March 2nd, and get your share of all the money that will be spent on online advertising in 2011.

    Sign up now, and you’ll save $1000 off your registration.

    Learn more here, or call Member Services at 866-879-2924.

    When you register, you’ll get to discuss your personal goals with Rebecca Matter and develop your roadmap for the year. And you’ll be guaranteed a paid writing assignment from AWAI.

    And now, before I sign off for today, some motivation from a 100-year-old mega-millionaire …

  • “So many fail because they don’t get started – they don’t go. They don’t overcome inertia. They don’t begin.”

    W. Clement Stone had humble beginnings selling newspapers to restaurants on Chicago’s south side. By age 13, he owned his own newsstand ­– and by 16, he was making cold calls to sell insurance.

    He eventually built an “empire based on optimism,” including an insurance company, a book he co-authored with Napoleon Hill, and a magazine, Success Unlimited.

    During his lifetime, he gave away $275 million, and last year his foundation gave away $3.8 million to worthwhile organizations. Before his death in 2002 at age 100, he said,

    “Regardless of what you are or what you have been, you can still become what you may want to be.”

    May 2011 be the year that you become what you want to be.

  • What’s happening at AWAI the week of Dec. 20 – 24, 2010

    Topic: COS Architecture of Persuasion – Week #5 (webinar)

    Join Will Newman for a review of copy submitted by participants.

    Participants: COS Ruby, Sayan & Olympic group members only

    Monday, Dec. 20, 2010

    Time: 8:00PM (EASTERN TIME)

    Note: Access information about our events can be found on the AWAI Google Calendar:

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”

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