Selling Yourself As A Freelance Copywriter
Intensive Weekend Workshop

June 10 - 12, 2005 — Miami Beach, Florida

Selling Yourself as a Freelance Copywriter Intensive Weekend Workshop
Your Quick-Start to Earning $100,000 to $250,000 a Year

Bob Bly is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing.  Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. 

The author of more than 60 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.), Bob’s articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople. 

Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association, and has also taught business-to-business copywriting and technical writing at New York University. 

Ilise Benun is an internationally recognized expert on self-promotion for freelancers and creative professionals and the author of “Self Promotion Online” and “Designing Websites:// for Every Audience.” Through her Marketing Mentor program, she works closely with the self employed to teach them the "marketing mindset," which includes how to get out of your own way, how to make connections with prospects, how to fit self-promotion into your day-to-day life and how to avoid Feast or Famine. Based in Hoboken NJ, Benun is also a national speaker and has been featured in national magazines such as Inc. Magazine, HOW Magazine, Self, Essence, and Working Woman.

More info at:

Peter Bowerman, a freelance commercial writer, columnist and business coach in Atlanta, Georgia, is the author of the award-winning 2000 Book-of-the-Month Club selection, The Well-Fed Writer and its companion volume, The Well-Fed Writer: Back For Seconds (September 2004), both self-published.   His corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS, Georgia-Pacific, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, the CDC, and many others.

He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing.

Visit his site at :

Joan Damico is an independent copywriter and marketing consultant with over 15 years’ experience in business-to-business direct marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries— information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad serving a variety of global industries. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook. Joan has presented telemarketing and customer service seminars for numerous groups. She’s written web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing documents to generate sales leads and sell products and services to businesses. 

Learn more at:

Chris Marlow – One of the nation’s top copywriters for software, having written direct mail and online promotions for more than 40 enterprise-level, mid-size, and small software and technology companies.  Some notable clients include Microsoft, Intuit, Network Associates, Best Software, VeriSign, Symantec, Meta Creations, and Epicor.

Visit her site at:

See what your fellow copywriters are saying about Bob Bly:

"I already earn well over $100K annually. But Bob Bly guaranteed that I would pick up several nuggets of information that would help me attract more and better clients - and higher fees. He was right. Thank you."

- Steve S.

"The client hired me today for $750 per sheet. It is my first copywriting job and I got it because my sales letter impressed them so much that they never asked for any samples. Thanks to Bob and all that I've learned from AWAI, I'm off and running. This was a very practical, focused program and I believe it was worth every penny!"

- Cheryl D.

"Your books helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."

- Lorraine T.

"What Bob Bly taught me would have taken years to learn on my own, not to mention the tens of thousands of dollars my mistakes would have cost me."

- David W.

"I'm afraid to keep promoting myself ... I've landed so much work I may not be able to do it all!"

- Victor E.

"Following your advice, Bob, I sent out 50 DM packets for my copywriting services to Chamber of Commerce members last week. I have already received 2 replies, one for an immediate job and one for more information."

- Mark K.

"By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."

- Carla J

"The first time I read your book, I laughed picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."

- Grady S.

"I appreciate your sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."

- Elizabeth H.

For three days in June,
successful freelance copywriter
Bob Bly will personally teach you
his most powerful marketing secrets
in this new, one-time-only
weekend workshop on how to…


“Make $100,000 a Year as a Freelance Copywriter”



By the time you leave on Sunday
you will have a complete arsenal
of marketing tools – including
your very own personal self-marketing
sales piece critiqued by Bob –
that could add another $10,000 to $50,000
or more to your income
from freelance copywriting this year.

Spend an entire weekend in person, one-on-one with Bob Bly and his team of hand-picked instructors … including Ilise Benun, Peter Bowerman, Joan Damico … and let them help you:

  • Generate more sales leads than you could ever hope to handle.
  • Give price quotes with confidence … know what to charge for every assignment (and what is too low or too high).
  • Promote your business online and get lucrative assignments over the Internet-- for FREE!
  • Convince local and national companies to give you a shot at writing their copy for a full fee … even though you’re a novice.
  • And so much more…

Day 1

The workshop kicks off Thursday, June 9th at 6:00 p.m. with a Welcome Reception on the Alexander's lush Garden Terrace. Share a drink and get to know Bob Bly and the AWAI team ... your mentors for the next three days.

Day 2

You'll start your day with a complimentary buffet breakfast at 8:00 a.m. And then, at 8:45 sharp, we'll get right to work.

First off, Bob will reveal his battle-tested 5-step process that takes you from having zero leads, zero clients, and zero income to having more copywriting assignments than you could ever hope to handle.

Next, he'll review the market for freelance copywriting services. He'll teach you how to write a lead-generating direct-mail campaign ... as well as how to transform a reply card, email, or phone call expressing mild interest or curiosity about your copywriting services into a paid assignment.

We'll have a lunch break from 12 to 1. You'll be free to enjoy it on your own or with a group.

After lunch, you'll start writing your personal self-promotion letter for one of the 100+ companies looking to hire AWAI-trained copywriters through AWAI's Job Board -- Workshop leaders will be easily accessible and available for any questions you have.

Then, we'll break into 2 or 3 groups to do Peer Reviews on everyone's letters, before coming back together for two more special presentations.

First, Joan Damico and Bob will show you how to keep in touch with contacts to keep your name in the forefront and prevent hot leads from getting cold. Chris Marlow will then join them to cover the way other freelance copywriters are pricing their services today.

We'll break for dinner and then meet at 7:30 p.m. for a roundtable discussion with  AWAI's panel of experts. They will answer all of your questions -- from pricing to networking to follow-up techniques. You'll have a chance to talk with each of our experts throughout the session.

Day 3

Saturday is a big day, so we're starting early. Your complimentary breakfast buffet will begin at 7:00 a.m.

Then at 8:00, Bob Bly, Chris Marlow, and Joan Damico will discuss the importance of finding your niche market, carefully examining the pros and cons of being a specialist vs. a generalist.

Next, self-promotion expert Ilise Benun will reveal her proven self-promotion secrets for freelancers. If you have any doubts about whether you can actually do this ... if you think you're too shy or too inexperienced to speak to prospective clients ... Ilise will show you exactly how to overcome those "obstacles."

After a short break, Bob and Ilise will teach you how to write and design an effective freelance copywriting website -- a surefire way to increase your credibility as a writer and land more clients.

Bob will also reveal the secrets he used to build his monthly e-zine from zero subscribers to over 50,000 subscribers in 6 weeks. Plus, he'll show you how to write and publish your own e-zine, so you too can generate income on the side.

At noon, we'll break for lunch. You'll be free to go on your own or with a group.

After lunch, Bob and a panel of special guests will discuss how to effectively crack the corporate "marcom" market and write for Fortune 500 companies, business-to-business marketers, and high-tech clients.

Next, you're going to learn specific techniques you can use to build your reputation as a marketing expert ... and land even more new clients.

After a short break, Peter Bowerman will share his success stories and techniques for building your very own six-figure copywriting business.

At 3:30, it's back to the drawing board -- where you'll continue working on your personal self-promotion letter. As always, workshop leaders will be close by.

Then, we'll break into groups for your final Peer Review, where AWAI workshop leaders will give you feedback on your writing.

Afterward, you'll have an hour and a half to rest. We'll meet in the lobby at 7:00 sharp for Dinner on the Town -- our treat!

Day 4

Sunday breakfast will be served from 8:00 a.m. to 9:00 a.m., giving you an extra hour to sleep. Then we'll meet for a Panel Review of sample self-promotions. You'll be given the opportunity to submit samples of your work and receive feedback from our panel of experts.

At 10:00, Ilise will share more networking secrets to help you get clients.

Next, "Freelance Copywriting Best Practices"with Bob Bly and the gang. We'll cover everything -- cover letters of agreement, spec work, retainers, advances, billing, credit and collections, revisions, how to handle disputes, coping with dissatisfied clients, royalties, graphics, and more. I promise you, you won't want to miss this action-packed session!

Finally, we'll wrap up the weekend with one last session: How to Put Your Self-Promotion Plan Into Action, with tips from Bob Bly and the AWAI team. Plus, a FREE bonus service (a $333 value) to help you jumpstart your marketing efforts and boost your freelance income by $10,000 to $50,000 this year!


Selling Yourself As A Freelance Copywriter Intensive Weekend Workshop

June 10 – 12, 2005
Miami Beach, Florida
Price:  $2,475

We have arranged a special discounted group rate at the beautiful beachfront Alexander Hotel ( where the Selling Yourself Intensive Weekend Workshop is being held. As a participant, you are entitled to a rate of $139 per room, per night (you won’t find anything like this at any of Miami’s Millionaire’s Row hotels). Our class sessions will be held here, but you are welcome to stay at another hotel if you prefer.

To take advantage of this discounted hotel rate, please call 800-327-6121 as soon as possible, and tell them that you are attending the American Writers Workshop. 

  • Bob Bly’s Selling Yourself Intensive Weekend Workshop with special presentations by guest experts Peter Bowerman, Ilise Benum, Joan Damico, and Chris Marlow.
  • A welcome reception on the first evening of the program, continental breakfast each day, a special lunch, and Saturday night’s dinner on the town.
  • One-on-one time with the Bob Bly and his team of hand-picked instructors.
  • The most powerful self-promotion toolkit for copywriters ever devised filled with more take-home, ready-to-use resources, checklists, and model promotions than have ever been assembled in one place, including a private, customized file of at least half a dozen potential new clients.
  • Assistance throughout the program from the AWAI staff.
To Register or for More Details: Call Barb or Scott
today toll free at 866-879-2924 or below.

register today!

…or click here for even more info.


American Writers & Artists Inc.