Selling Yourself as a Freelance Copywriter Intensive Weekend
Workshop
Your Quick-Start to Earning $100,000 to $250,000 a Year
Bob Bly is an independent copywriter and consultant with more
than 20 years of experience in business-to-business, high-tech, industrial,
and direct marketing. Bob
has written copy for over 100 clients including Network Solutions, ITT Fluid
Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn
Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an
IMMY from the Information Industry Association, two Southstar Awards, an American
Corporate Identity Award of Excellence, and the Standard of Excellence award
from the Web Marketing Association.
The author of more than 60 books including The Complete Idiot's Guide To
Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry
Holt & Co.), Bob’s articles have appeared in numerous publications
such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct
Mail, and Bits & Pieces for Salespeople.
Bob has presented marketing, sales, and writing seminars for such groups as the
U.S. Army, Independent Laboratory Distributors Association, American Institute
of Chemical Engineers, and the American Marketing Association, and has also taught
business-to-business copywriting and technical writing at New York University.
Ilise Benun is an internationally recognized expert on self-promotion
for freelancers and creative professionals and the author of “Self Promotion
Online” and “Designing Websites:// for Every Audience.” Through
her Marketing Mentor program, she works closely with the self employed to teach
them the "marketing mindset," which includes how to get out of your
own way, how to make connections with prospects, how to fit self-promotion into
your day-to-day life and how to avoid Feast or Famine. Based in Hoboken NJ, Benun
is also a national speaker and has been featured in national magazines such as
Inc. Magazine, HOW Magazine, Self, Essence, and Working Woman.
More info at:
http://www.marketing-mentor.com
Peter Bowerman, a freelance commercial writer, columnist and business coach in
Atlanta, Georgia, is the author of the award-winning 2000 Book-of-the-Month Club
selection, The Well-Fed Writer and its companion volume, The Well-Fed
Writer: Back For Seconds (September 2004), both self-published. His
corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS,
Georgia-Pacific, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The
Discovery Channel, Junior Achievement, the CDC, and many others.
He has published
over 250 articles and editorials, leads seminars on writing and is a professional
coach on both commercial freelancing business start-up and self-publishing.
Visit
his site at : www.copywriter.pro.
Joan Damico is an independent copywriter and marketing consultant
with over 15 years’ experience in business-to-business direct marketing
for high tech companies in software, imaging, optics and electronics. She’s
worked in a variety of industries— information technologies, plastics, paint & coatings,
textile & apparel, graphic arts, automotive and appliance. Her work has appeared
in trade journals here and abroad serving a variety of global industries. She
is the author of How to Be a Permanent Temp and
a contributing author to The Marketing Manager’s Handbook. Joan
has presented telemarketing and customer service seminars for numerous groups.
She’s written web pages, direct mailers, articles, brochures, presentations,
newsletters and other marketing documents to generate sales leads and sell products
and services to businesses.
Learn more at: www.jdamico.net
Chris Marlow – One of the nation’s top copywriters for software,
having written direct mail and online promotions for more than 40 enterprise-level,
mid-size, and small software and technology companies. Some notable clients
include Microsoft, Intuit, Network Associates, Best Software, VeriSign, Symantec,
Meta Creations, and Epicor.
Visit her site at: www.chrismarlow.com
See what your fellow copywriters are saying about Bob Bly:
"I already earn well over $100K annually. But Bob Bly guaranteed that
I would pick up several nuggets of information that would help me attract
more and better clients - and higher fees. He was right. Thank you."
- Steve S.
"The client hired me today for $750 per sheet. It is my first copywriting
job and I got it because my sales letter impressed them so much that they never
asked for any samples. Thanks to Bob and all that I've learned from AWAI, I'm off
and running. This was a very practical, focused program and I believe it was worth
every penny!"
- Cheryl D.
"Your books helped me start work as a freelancer. I can't tell you how
many times those books saved my skin and got me confidently through unfamiliar
materials. I am very grateful for your expertise and generosity." - Lorraine T.
"What Bob Bly taught me would have taken years to learn on my own, not
to mention the tens of thousands of dollars my mistakes would have cost me." - David W.
"I'm afraid to keep promoting myself ... I've landed so much work
I may not be able to do it all!"
- Victor E.
"Following your advice, Bob, I sent out 50 DM packets for my copywriting
services to Chamber of Commerce members last week. I have already received
2 replies, one for an immediate job and one for more information."
- Mark K.
"By following the advice you laid out, I quickly reached goals that
I had set for year three of my business within the first year. My philosophy
is, if you've written it or recommended it, I want to read it."
- Carla J
"The first time I read your book, I laughed picturing myself as a
business writer. The second time I read it, I made over $1,000 in a week.
I'm laughing for a much better reason now."
- Grady S.
"I appreciate your sharing your knowledge with the rest of us and
allowing us to take a piece of the pie. I already love this new career that
I never would have discovered without your guidance. Thanks."
- Elizabeth H.
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For three days in June,
successful freelance copywriter
Bob Bly will
personally teach you
his most powerful marketing secrets
in this new, one-time-only
weekend workshop on how to…
“Make $100,000 a Year as a Freelance Copywriter”
By the time you leave on Sunday
you will have a complete arsenal
of marketing
tools – including
your very own personal self-marketing
sales piece critiqued
by Bob –
that could add another $10,000 to $50,000
or more to your income
from freelance copywriting this year.
Spend an entire weekend in person, one-on-one with Bob Bly and his team
of hand-picked instructors … including Ilise Benun, Peter Bowerman, Joan Damico … and
let them help you:
- Generate more sales leads than you could ever hope to handle.
- Give price quotes
with confidence … know what to charge for every assignment
(and what is too low or too high).
- Promote your business online and get lucrative
assignments over the Internet-- for FREE!
- Convince local and national companies
to give you a shot at writing their copy for a full fee … even though you’re
a novice.
- And so much more…
Day 1
The workshop kicks off Thursday, June 9th at 6:00 p.m. with a Welcome Reception
on the Alexander's lush Garden Terrace. Share a drink and get to know Bob Bly
and the AWAI team ... your mentors for the next three days.
Day 2
You'll start your day with a complimentary buffet breakfast at 8:00 a.m. And
then, at 8:45 sharp, we'll get right to work.
First off, Bob will reveal his battle-tested 5-step process that takes you from
having zero leads, zero clients, and zero income to having more copywriting assignments
than you could ever hope to handle.
Next, he'll review the market for freelance copywriting services. He'll teach
you how to write a lead-generating direct-mail campaign ... as well as how to
transform a reply card, email, or phone call expressing mild interest or curiosity
about your copywriting services into a paid assignment.
We'll have a lunch break from 12 to 1. You'll be free to enjoy it on your own
or with a group.
After lunch, you'll start writing your personal self-promotion letter for one
of the 100+ companies looking to hire AWAI-trained copywriters through AWAI's
Job Board -- DirectResponseJobs.com. Workshop leaders will be easily accessible
and available for any questions you have.
Then, we'll break into 2 or 3 groups to do Peer Reviews on everyone's letters,
before coming back together for two more special presentations.
First, Joan Damico and Bob will show you how to keep in touch with contacts to
keep your name in the forefront and prevent hot leads from getting cold. Chris
Marlow will then join them to cover the way other freelance copywriters are pricing
their services today.
We'll break for dinner and then meet at 7:30 p.m. for a roundtable discussion
with AWAI's panel of experts. They will answer all of your questions --
from pricing to networking to follow-up techniques. You'll have a chance to talk
with each of our experts throughout the session.
Day 3
Saturday is a big day, so we're starting early. Your complimentary breakfast
buffet will begin at 7:00 a.m.
Then at 8:00, Bob Bly, Chris Marlow, and Joan Damico will discuss the importance
of finding your niche market, carefully examining the
pros and cons of being a specialist vs. a generalist.
Next, self-promotion expert Ilise Benun will reveal her proven self-promotion
secrets for freelancers. If you have any doubts about whether you can actually
do this ... if you think you're too shy or too inexperienced to speak to prospective
clients ... Ilise will show you exactly how to overcome those "obstacles."
After a short break, Bob and Ilise will teach you how to write and design an
effective freelance copywriting website -- a surefire way to increase your credibility
as a writer and land more clients.
Bob will also reveal the secrets he used to build his monthly e-zine from zero
subscribers to over 50,000 subscribers in 6 weeks. Plus, he'll show you how to
write and publish your own e-zine, so you too can generate income on the side.
At noon, we'll break for lunch. You'll be free to go on your own or with a group.
After lunch, Bob and a panel of special guests will discuss how to effectively
crack the corporate "marcom" market and write for Fortune 500 companies,
business-to-business marketers, and high-tech clients.
Next, you're going to learn specific techniques you can use to build your reputation
as a marketing expert ... and land even more new clients.
After a short break, Peter Bowerman will share his success stories and techniques
for building your very own six-figure copywriting business.
At 3:30, it's back to the drawing board -- where you'll continue working on your
personal self-promotion letter. As always, workshop leaders will be close by.
Then, we'll break into groups for your final Peer Review, where AWAI workshop
leaders will give you feedback on your writing.
Afterward, you'll have an hour and a half to rest. We'll meet in the lobby at
7:00 sharp for Dinner on the Town -- our treat!
Day 4
Sunday breakfast will be served from 8:00 a.m. to 9:00 a.m., giving you an extra
hour to sleep. Then we'll meet for a Panel Review of sample self-promotions. You'll
be given the opportunity to submit samples of your work and receive feedback from
our panel of experts.
At 10:00, Ilise will share more networking secrets to help you get clients.
Next, "Freelance Copywriting Best Practices"with Bob
Bly and the gang. We'll cover everything -- cover letters of agreement, spec work,
retainers, advances, billing, credit and collections, revisions, how to handle
disputes, coping with dissatisfied clients, royalties, graphics, and more. I promise
you, you won't want to miss this action-packed session!
Finally, we'll wrap up the weekend with one last session: How to Put Your Self-Promotion
Plan Into Action, with tips from Bob Bly and the AWAI
team. Plus, a FREE bonus service (a $333 value) to help you jumpstart your marketing
efforts and boost your freelance income by $10,000 to $50,000 this year!
Selling Yourself As A Freelance Copywriter Intensive Weekend Workshop
June 10 – 12, 2005
Miami Beach, Florida
Price: $2,475
Where:
We have arranged a special discounted group rate at the beautiful
beachfront Alexander Hotel (http://www.alexanderhotel.com)
where the Selling Yourself Intensive Weekend Workshop is being held. As a participant,
you are entitled to a rate of $139 per room, per night (you won’t find anything
like this at any of Miami’s Millionaire’s Row hotels). Our class sessions
will be held here, but you are welcome to stay at another hotel if you prefer.
To take advantage of this discounted hotel rate, please call 800-327-6121 as
soon as possible, and tell them that you are attending the American Writers Workshop.
Includes:
- Bob Bly’s Selling Yourself Intensive Weekend Workshop with special presentations
by guest experts Peter Bowerman, Ilise Benum, Joan Damico, and Chris Marlow.
- A welcome reception on the first evening of the program, continental breakfast
each day, a special lunch, and Saturday night’s dinner on the town.
- One-on-one time with the Bob Bly and his team of hand-picked instructors.
- The most powerful self-promotion toolkit for copywriters ever devised filled
with more take-home, ready-to-use resources, checklists, and model promotions
than have ever been assembled in one place, including a private, customized
file of at least half a dozen potential new clients.
- Assistance throughout the program from the AWAI staff.
To Register or for More Details: Call Barb or Scott
today toll free at 866-879-2924
or below.

…or
click here for even more info.
American Writers & Artists Inc.
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