There’s More to B2B Success Than Knowing
How to Write Great Copy

Dear Reader,

By now, many of you have heard the buzz about B2B.

As thousands of copywriters already know, B2B copywriting offers the surest route to earning six figures as a freelance copywriter.

And it’s a “dream market” for many other reasons, too.

• There are more than 5 million potential clients (so you’ll never run out of opportunities!)
• You don’t have to “beat a control” to break in and succeed in this market.
• Contrary to popular belief, most of the writing is NOT technical.
• Compared to just about every other copywriting market, there’s a lot less competition for clients and projects.

So if you’ve learned to write great B2B copy, (or you’re currently learning how), then congratulations.

You’re halfway there!

But Success as a B2B Copywriter is a Two-Step Process

Writing effective B2B copy is the first step. But you also need to know the “business side,” such as:

• How to position yourself in the market so you quickly stand out and get noticed.
• How to find the right prospects and reach them in the right ways.
• How to confidently discuss your copywriting services with clients and motivate them to hire you.
• How to price and quote copywriting projects so you consistently earn the top rates.
• How to manage and complete copywriting projects like a pro so clients hire you again and again (and tell others about your great services!).

That’s the second step.

And once you combine these two powerful steps (knowing how to write great copy AND how to get clients, complete projects and run the business), then there’s not much else that can stop you from becoming a HUGE success in this market.

So I have a very important question to ask you …

May I Teach You the “Business Side” of B2B copywriting?

Please join me on May 10 – May 13 for AWAI’s highly-popular “virtual” workshop: The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business and Boost Your Income.

(Because it’s “virtual,” you get the same benefits of attending a live seminar, but from the comfort of your own home. More on that in just a bit.)

Shortcut Your Way to B2B Success

“I thoroughly enjoyed the workshop and came away feeling that ‘I can do this!’ ”

– Lois Puttbach

During this live workshop, you’re going to discover everything you need to know to get started on the path of becoming an in-demand, highly paid B2B copywriter in the shortest possible time.

I’ll be sharing the proven secrets I’ve accumulated over my 15 years in the business. And so will two of my well-respected colleagues – both top-notch, six-figure, B2B copywriters …

Before I introduce you to my two colleagues, you might be wondering what makes me qualified to be coaching you on how to break into the B2B market …

In my 15 years in the B2B market, I’ve written for more than 117 Fortune 500 companies, mid-sized businesses, and publishers. I’ve crafted everything from case studies, white papers, to direct-mail letters, email letters, banner ads, and websites – and enjoyed every minute of it!

I’ve won three major copywriting and marketing awards. And my insights have been featured in publications like DM News, The Wall Street Journal, Target Marketing, and Inside Direct Mail.

You may recognize some of the books and courses I’ve authored: Start & Run a Copywriting Business, The EVERYTHING Guide to Writing Copy and of course AWAI’s own Secrets of Writing High-Performance B2B Copy.

But during this virtual workshop, I’m not the only one who will be showing you the ropes …

Meet My Fellow Instructors

Ed Gandia …

In only 27 months – while holding his demanding full-time sales job – Ed took his part-time freelance business from zero to a six-figure income. He grossed $163,181 in his first year as a full-time copywriter … without sacrificing his paycheck or putting his family’s financial future at risk.

Throughout this “virtual” B2B workshop, you’ll learn Ed’s proven secrets to launching your freelance career and landing a steady stream of paying B2B clients. The same secrets he used to launch his own profitable career.

You’ll also be soaking up proven tips and insights from superstar B2B copywriter Pete Savage …

Pete’s a six-figure B2B copywriter who’s worked with major companies like Motorola, 3M, NCR, and Siemens. Like Ed, Pete also started his freelance business from the ground up … and knows what it takes to launch a profitable B2B writing career.

Pete will be sharing many of his personal insights into the typical B2B prospect and what it takes to succeed in this market.

Together, Ed, Pete, and myself will show you how to break into the lucrative and exciting world of B2B copywriting … and give you the guidance you’ll need to start landing great paying clients in just a few short weeks …

Finally … Live the Writer’s Life
As a Freelance B2B Copywriter

With The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business and Boost Your Income, you’re going to get a solid, soup-to-nuts understanding of what it takes to successfully launch, run and grow a highly successful B2B copywriting business.

What’s more, for these four days, you’ll be under the guiding hands of three top B2B copywriters … ready to share their knowledge with you … and show you the quickest path to finally living the writer’s life as a freelance B2B copywriter.

“ … just what I needed at this stage of the game.”

– Anne Michelsen

And even though this is a virtual workshop (meaning you’re going to need a telephone and an Internet connection), you’re going to get the same opportunities to interact with Pete, Ed, and me – just as you would during a live seminar.

Here’s how it works:

You’re going to learn the business side of the B2B market over the course of 8 one-hour instructional sessions.

Once you register for the workshop, you’ll be given clear instructions on how to log into the virtual “seminar room” with your computer, along with phone-in instructions. (Again, don’t worry. You don’t need to be a “techie” to be a part of the workshop. The “virtual” format is easy to access and simple to use.)

Best of all, you won’t have to spend any money on travel, hotel rooms, renting a car, or eating out. Just grab a coffee, log in from the comfort of your home, and join in on the sessions!

And, if for any reason you can’t make it to any one of the live sessions, don’t worry. We’re going to record the entire workshop for you and give you access to the recordings once they’re ready. So you won’t miss a thing.

Here’s a quick rundown of what you’ll be learning …

Session 1:
The Road to Six-Figure B2B Copywriting
Monday, May 10^th, 7:00 pm (EST)

This half-hour session promises to put you on the road to a successful and lucrative career in B2B copywriting! We’ll start by “pulling back the curtain” on this overlooked niche to reveal …

• What, exactly, is B2B copywriting?
• Why B2B just may be the “easiest” niche to write for
• Popular myths about B2B debunked
• Inside secrets on how three B2B pros each reached the six-figure level
• And much more!

Then, we’ll take a quick break, and you’ll come back for …

Session 2:
Creating Your Business-Building Arsenal
Monday, May 10^th, 8:00 pm (EST)

“ … As someone who has been a freelance copywriter since 2005, I enjoyed hearing how each of the presenters put their own "spin" on things”

– Robin Feld

Fired up and ready to get started in B2B?

Great!

But before you start prospecting for clients, you need to put together an arsenal of business-building tools, many of which are unique to B2B copywriters. Take the time and put in some modest effort, and you’ll be way ahead of the competition. After this nuts-and-bolts session with Ed, Pete and me, you’ll know:

• 9 powerful business-building tools every B2B copywriter needs to be successful.
• How to assemble your arsenal quickly and cost-effectively.
• What makes a hard-hitting website … what pages you must include … and how you can you get it all done fast and cost-effectively (even if you have zero web or design skills).
• How to get a good set of samples and testimonials quickly.
• The 2 most common mistakes new B2B copywriters make at this stage, and how to avoid them.

Best of all, we’ll even provide you with a simple “pre-flight” checklist to help you keep track of these essential tools as you begin putting them together.

Session 3:
Top B2B Niche Markets and Specialties
Tuesday, May 11^th, 7:00 pm (EST)

“ … very well organized and presented pertinent, immediately useful, information.”

– Shirley Martin

B2B is a huge market with dozens of lucrative niches and project specialties that you can quickly establish yourself in. Which one is the best fit for you? In this session, I’ll introduce you to top niche markets and project specialties in B2B, and explain exactly what you need to do to take advantage of these opportunities. You'll discover:

• The top 10 highest-paying niche markets and project specialities in B2B.
• How you can establish yourself as the go-to copywriter in a niche market in just 90 days.
• Should you be a specialist? Or can you do just as well as a B2B generalist copywriter? (The surprising answer.)
• What a "spot specialist" is and how you can use this technique to dominate multiple niche markets.
• And much more.

And here's a valuable bonus … I’ll be giving you a FREE copy of my famous "Niche Finder Workbook" to help you quickly determine which niche market or project specialty is just right for you!

Session 4:
Split Personality: Inside the Mind of the B2B Buyer
Tuesday, May 11^th, 8:15 pm (EST)

Did you know? Writing B2B copy is very similar to writing for consumers. But when you’re writing copy that’s intended to reach a person at work, there are some “hot buttons” you must know about …

In this session, Pete Savage takes you inside the mind of B2B buyers so you can understand what makes them tick. You’ll know what’s really going on in their heads when they make purchase decisions. (And when you know this, you’ll be miles ahead of most freelance and in-house writers who simply don’t.)

Once you know your prospect, it’s time to to decide on what niche B2B markets you’ll want to write for

Session 5:
How to Complete a B2B Writing Project Like a Pro
Wednesday, May 12^th, 7:00 pm (EST)

“The master schedule of B2B copywriting fees is detailed and truly does take the pressure off of a newbie when it comes to quoting B2B fees to potential clients. Thanks for sharing it with us!”

– Bill Freeman

In the B2B niche, what’s the one thing that separates the novices from the pros? It’s knowing exactly how to start and finish every assignment. You can stumble on without a roadmap (a surefire way to embarrass yourself and burn your chances for future work), or you can do what the pros do …

In this session, Pete Savage shows you how to handle any B2B copywriting job with the grace of a seasoned pro – so you can make every assignment easier on yourself and build a reputation that brings clients back for more!

By now, you’ll have a very clear understanding of the B2B market, whom your prospective clients are, what makes your prospects tick, and what it takes to write good copy. Next, you’re going to learn how to turn this knowledge into profit with …

Session 6:
The Truth About B2B Copywriting Clients:
Who They Are, What They Need, How They Work
Wednesday, May 12^th, 8:15 pm (EST)

Unlike their counterparts in the consumer side, B2B marketers have different requirements and expectations from their copywriters. Knowing who these marketing professionals are, how they think, what they need, how they work, and what they expect from you is critical to your success as a B2B copywriter.

In this session, Ed Gandia will show you:

• The 3 basic types of B2B copywriting clients … and what you must know about each of them to succeed
• How to find the decision maker in every B2B company
• The one type of client almost every new B2B copywriter goes after … and why you should do the opposite
• 16 popular and lucrative copywriting projects you should pursue
• 2 different models of working with B2B companies … the pros and cons of each and which one is best to start with
• The top 3 things B2B clients look for in a freelance copywriter … ignore just one and you’ll lose the client
• And so much more!

By the time you’re done with this session, you’ll have a good idea of what it takes to succeed in B2B. But get ready, because next all three of us will give you the tools you’ll need to package yourself for B2B copywriting success!

Session 7:
How to Get B2B Clients – Part 1
Thursday, May 13^th, 7:00 pm (EST)

In this session, Ed Gandia gives you a flexible roadmap to finding great B2B clients.

Specifically, you’ll learn:

• How to assemble a highly targeted and responsive list of potential clients (without breaking the bank!).
• Should you specialize? The pros and cons of picking a niche – and how to decide what approach is best for you.
• The biggest mistake new B2B copywriters make when promoting their services. You’ll learn how to avoid it and what to do instead.
• What promotional methods should you use? What’s best? How often should you market? Here’s the criteria you’ll want to make better self-promotion decisions.
• How to use Ed Gandia’s proprietary “marketing effectiveness matrix” to attract more and better clients faster.
• And much more!

Whew! At this point, you’ll take a quick break. Then we’re going to get right back to work. I’ll show you how to turn all those leads you’ve generated using Ed’s proven strategies and convert them into new clients and great-paying projects in …

Session 8:
How to Get B2B Clients – Part 2,
Thursday, May 13^th, 8:15 pm (EST)

“ … I especially liked sessions 4, 5, 6, and 7 because they were PACKED with very practical info.”

– Teresa Sherry

In this revealing session, I’ll share with you my “personal” client-converting secrets, including:

• A follow-up system that quickly positions you with clients as their “go-to” copywriter.
• The amazing “ETO technique,” and how to use it to get clients to hire you right away – even when they say they don’t currently need a copywriter!
• How to create a quotation or project proposal that doubles your chances of getting the job. (You’ll get my ready-made templates.)
• Three simple strategies that ensure you’re paid the top rates for your work.
• The one thing you can say that overcomes almost every objection the client may have to hiring you.

Using the secrets from this session, you’ll know how to turn more prospects into clients, more quickly, and grow your business that much faster.

You’ll Get Guidance Every Step of the Way

Don’t worry if you feel like you can’t “get” it all in these eight sessions.

We’ve gone ahead and set up a B2B copywriters forum, where you can ask Ed, Pete and me any questions you’d like regarding the material covered. They’ll be answering questions that entire week, as well as the week after the event.

We’ll also set up a separate discussion for each of the Session Topics.

So no matter what stage of launching your B2B copywriting business you’re at, you’ll have someone to turn to for valuable advice.

Consider this your B2B “mastermind” group. One you can bounce ideas off of, share your success stories with and get advice from on critical business decisions.

How to Earn $50,000
Your First Year Writing B2B Copy

AWAI’s “virtual workshop,” The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business and Boost Your Income, is a great opportunity for you to break into what I consider to be the best copywriting market out there.

“Thanks so much, this was truly a wonderful class that I will be reviewing over the next month.”

– Sue Coggins

Remember, there’s:

• Surprisingly little competition …
• Over 8 million potential clients (both local and around the country) …
• “No-hype” copy …
• Loyal clients willing to give you a steady stream of paid assignments …
• Terrific pay …
• Short, quick assignments …
• The potential to earn up to $2,000 in a single day …
• A lot less pressure to produce a control or hit a home run for your client …

After the workshop, you’re going to have everything you need to take the next step in living life on your terms as an in-demand B2B copywriter.

In fact, if you follow our advice and put in a little effort, it’s very realistic that an up-and-coming copywriter could earn $50,000 (or more) his first year.

That’s how achievable success is in this market. From there, it’s up to you how much effort you want to put in, as you watch your income grow steadily every year.

Best of all, you can get started on the path to B2B copywriting success for only $499.

Once you’ve registered, you’ll get live access to all eight sessions of the workshop … that’s four days of guidance from three top-notch, six-figure B2B copywriters.

And don’t forget, the entire workshop is being recorded. So if for any reason you miss a session or want to go through the workshop a second or third time, no problem. Simply access the recordings.

Without question, you could earn back the investment in this workshop many times over … especially when you consider that earning $50,000 in the next 12 months as a B2B copywriter is a sensible goal.

Transform Your Career, Transform Your Life

“Just wanted to touch base and commend you and the team on this week's B2B online workshop …

IT WAS EXCEPTIONAL.”

– Sue Wright

No doubt, business-to-business is an excellent market for any copywriter (up-and-coming or experienced) looking for an alternative to writing for the traditional direct-mail niches. It’s also one of the surest paths to a six-figure income without having to sacrifice the quality of your life.

But to be successful, you must learn and apply the business principles we’ll be teaching you in May.

I’ve been a B2B copywriter for 15 years now, and I enjoy every minute of it. And I’d love to help you succeed and count you among my colleagues in this business.

So please, join me, Ed, and Pete on May10th, and discover how B2B can radically transform your copywriting business – and your life – for the better.

Register Today …

Here’s to your future B2B copywriting success,

Steve Slaunwhite
Award-Winning B2B Copywriter
and Freelancer’s Coach

P.S. As soon as you register, you’ll get a FREE copy of my handbook, “Cracking the Case Study Market” (a $39 value). Case studies can be an excellent source of revenue for B2B copywriters. But to get paid top dollar, you’ve got to know a few tricks I’ve learned along the way. Currently, the only way to get a copy of this report is to buy it from my website for $39. But as a workshop attendee, you get it absolutely free.

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