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Dear Reader,

AWAI’s 2014 FastTrack to Copywriting Success Bootcamp and Job Fair is now officially in the history books.

And like all Bootcamp events — this one was bigger and better than the last!

We had an incredible lineup of presenters … Clayton Makepeace, Dan Kennedy, Herschell Gordon Lewis, Bob Bly, John Carlton, Brian Kurtz, Nick Usborne, Will Newman, Donna Baier Stein, Carline Anglade-Cole, John Forde, Pam Foster, Steve Slaunwhite, Joshua Boswell, Jennifer Stevens …

Not to mention our very special Keynote Speaker, Richard Armstrong, a man whose copy is so good, his junk mail actually gets fan mail!

Talk about content …

These days, Bootcamp is so much more than just a “refresher” program …

Sure, Bootcamp always teaches the basics — everything you must know to be successful, like how to construct a compelling headline and a captivating lead … how to get (and keep) high-paying clients … and how to start and grow your copywriting business …

But if there was one “Big Idea” theme to this year’s presentations at the 2014 event, it would be using copywriting as the platform to launch a life of total freedom.

Because let’s face it, few industries are moving as fast as ours. The Internet — and how marketing is done over it — changes almost on a daily basis.

New techniques are discovered … new ideas for boosting response … building customer loyalty … and capturing your reader’s attention. And not just through the words you choose to use … but also the method with which you deliver them!

Today — more than ever — it’s vitally important that you keep up with these changes so you maintain control of your destiny as a writer … and preserve your ability to live your own perfect version of the writer’s life.

That’s why we focused much of the presentation material for this year’s Bootcamp on what’s working now — so attendees could take that information and use it to make a difference in their business (and their clients’ businesses) immediately.

Pro Secrets and a Decided “Edge”

This year’s Bootcamp brought together some of the true legends of our industry — and some of its biggest rebels.

These are writers who’ve refused to simply go with the flow and coast through life — they’re pioneers and trail-blazers who couldn’t wait to show exactly how to start enjoying the freedom, fulfillment, and financial rewards of the writer’s life.

Richard Armstrong kicked things off with his Keynote Address, “Perfect Pitch — The Secret of Singing in Your Customer’s Key.” What was he talking about? Nothing less than the ability to connect with an audience so well that your copy trounces the competition and rakes in unlimited royalties, accolades, and repeat business for you. And this was straight from a man who knows — Richard wrote a speech that impressed ad-legend David Ogilvy so much, he personally sent Richard a note from his castle in France. And, many of Richard’s clients have stuck with him for decades.

But Richard’s speech was just the beginning …

John Carlton kicked off the next day. This copy legend — referred to as “the most respected and ripped-off copywriting wizard alive” revealed how to move your career from rookie status up into the major leagues. Don’t think he was throwing softballs, either — this is one of our industry’s hardest hitters and he didn’t pull any punches.

Neither did Dan Kennedy, who took the stage to show his system for making sure your calendar is always packed with interesting, lucrative work (and if it’s worked for him for over 40 years … it can work for you, too).

Clayton Makepeace outlined how to beat any control … Herschell Gordon Lewis gave away his secrets to more effective copy in less than hour … and Boardroom’s Brian Kurtz spelled out exactly what you need to do to work with the “big dogs” of the copywriting world.

And all that’s just a taste of what you’d have heard over the more than 42 hours of presentations, activities, and “happenings” at Bootcamp.

There’s just one small problem …

Our records show you didn’t get to see or hear any of it. But don’t worry …

We’ve Got You Covered

Here’s a way to get every tip, secret, selling strategy, and insight presented at Bootcamp — at a price that’s about $3,300 less than being there.

I’m talking about the 2014 Bootcamp Home Study Program, where we give you every presentation, every tip, every secret, every selling strategy revealed at the FastTrack to Copywriting Success Bootcamp — bundled up with all the relevant handouts, guides, examples, and backup material — and delivered to you in a complete, concise, “learn at your own pace” package.

No surprise, this thing sells like crazy each and every year we offer it.

A Perennial Favorite

Members tell us it’s perfect because it gives them all the benefits of being at a FastTrack to Copywriting Success Bootcamp and Job Fair — including the latest copy secrets and direct insights into what’s working in today’s direct-mail market.

Many of our overseas members say, “Why go through four or five days of travel (round trip) when I can have all the presentations right here at home?”

And then there are those who just don’t have the luxury of taking time off from work — folks who would love to be at Bootcamp but have jobs they can’t miss and would rather use their precious vacation time for family trips.

Throw in the “solitary” folks who don’t like crowds but still want everything Bootcamp has to offer up-and-coming writers … and you get an idea of why our Bootcamp on Demand: FastTrack to Copywriting Success Bootcamp Home Study Program is so popular.

Even the people who go to Bootcamp end up getting the Bootcamp Home Study Program. Why?

Because even when you’re there, there’s simply no way to see and absorb everything that is taking place!

And I mean that quite literally …

For the last few years — and this year, too — we’ve had so many speakers with so much great content to deliver that we’ve been forced to “double up” on presentations — with a beginners’ track that covers a lot of the basics … plus an advanced track that focuses on the deeper insights.

So getting the Bootcamp on Demand Home Study Program is quite literally the only way to see and hear everything that goes on at Bootcamp.

Great Content — Without the Craziness

But there’s another great reason to soak in this year’s live event with the Bootcamp Home Study Program. And it’s this:

As powerful an event as Bootcamp is, it really does get crazy every year.

It’s always hectic.

Fast-paced.

You’re moving from one event to another, with barely enough time to go to the bathroom, much less grab a coffee or a bottle of water.

So there’s no time to stop …

No time to sit down and let what you just heard in a presentation really sink in.

That’s where Bootcamp on Demand saves the day …

Knowing you have a complete recording and transcript of each and every workshop, presentation, and panel discussion to “fall back on” — complete with overheads, examples, and handouts — means you can relax while you’re listening to the presentations.

Your mind is better able to absorb the information because you’re not panicking, worrying “If I don’t get this now, I’ll forget it … ”

It’s the same when you’re at home with the Program.

You don’t have to remember everything at once, because your Bootcamp on Demand Home Study Program — complete with every accompanying resource people at Bootcamp got with every presentation — will always be there … today, tomorrow, and months down the road.

So when you’re working on a project and you think, “Hey, didn’t Herschell Gordon Lewis have a trick for improving flow in his presentation that would get me unstuck? or “Wait — what’s the third element of great copy Clayton Makepeace said I needed to beat the control here?” … just go to your Bootcamp Home Study Program and all the answers are there.

Do you see what I’m saying?

Your Bootcamp Home Study Program is your constant companion … a wealth of information you can go to time-after-time, whenever you need it.

And because the entire Program is available anytime, anywhere online, there are no big books to lug around. No pages to search through. Nothing to misplace. Just turn on your computer, point, click, and hear and see any presentation.

In fact, a lot of people who buy the Program tell us the Bootcamp Home Study Program is actually better than being there.

In a lot of ways, they’re absolutely right!

You have access to all the information that came out of those three action-packed days … whenever you need it.

You get all the materials from every presentation …

Bring Job Fair to Your Home

The Bootcamp Home Study Program even comes with a special link to a “Job Fair Page” where you get to see information from all the marketers who were at the Bootcamp Job Fair looking to hire the next up-and-coming copywriters. You can even click on, download, and submit any of the Spec Assignments offered to Bootcamp attendees. (Plus a few extras we’re sneaking in just for you!)

Now don’t get me wrong …

If you can ever make it to a Bootcamp, please do it. It’s an experience you’ll never forget — a great place to meet, mingle, and get a real feel for the industry.

We Understand it’s Not Always Easy

But we fully understand it’s not a simple undertaking.

First off, with a day of travel on either side, it’s five days out of your schedule.

And although we think it’s one of the best networking/instructional/informational career-boosting values you’ll ever see, it does cost money — over and above the $1,995 it cost to be there this year (or even the $1,795 most attendees paid through our Early-Bird Discount offer).

Here’s a rough idea of what attendees might have paid:

There’s the Bootcamp event fee $1,795 (“early-bird” price)
Add in typical round-trip airfare $485
Onsite hotel with taxes $901
Food & drink, very conservatively $215
Out-of-pocket stuff $150
Total Cost $3,546

Of course, there are plenty of former Bootcamp attendees who will tell you that their $3,500 was a bargain, considering the impact it had on their writing and careers … and especially if a Bootcamp experience ended up bagging them fees from one (or more) of the Spec Assignments. (I can’t tell you how many of our most successful members launched their careers by taking something they learned at Bootcamp and applying it to a Spec Assignment!)

But at the regular price of just $499, the 2014 Bootcamp Home Study Program is a fraction of that cost — AND you get every presentation delivered, all the guarded secrets from all the speakers, all the support material (including handouts, “cheat sheets,” examples, and more). Plus access to dozens of the Spec Assignments offered at Job Fair.

However, because we are retiring the 2014 Bootcamp Home Study Program at the end of the week, we are offering the program at 50% off. 

Until January 9th, 2015 at midnight, you can grab a copy for just $249.

A Special Gift Just For You

Plus — we’ve added a very special gift just for you — something nobody else will get.

In short, it’s a way to experience the very best presentations from some of the biggest names in copywriting and direct marketing — Mike Palmer, Dan Kennedy, Joe Vitale, Mark Everett Johnson, Mark Ford (aka Michael Masterson), and others.

I’ll tell you all about it in just a moment — and how you can start benefiting from these presentations immediately …

But first, let me remind you again of some of the presenters who took the stage to share exciting revelations at this year’s Bootcamp:

  • Bob Bly: 10 Steps to Having a Great Copywriting Career for Life — Bob Bly’s presentations are consistently among the favorites of Bootcamp attendees, and this year was no exception thanks to his humility and the personable way he delivered key insights to achieving copywriting success this year … next year … and for as long as you want to make a great living as a writer.
  • Donna Baier Stein: Today’s Best Practices for Writing, Publishing, and Selling Your Book —Donna was our 2013 Copywriter of the Year … but she does a lot more than just write multi-decade controls. She’s also an award-winning fiction writer, and she showed how you, too, can become a published author in the year ahead.
  • Carline Anglade-Cole: How to Write Faster Copy … Cut Writing Time in Half and Double Your Income — Carline is known for outstanding health copy and helping launch “O” Magazine in the direct-mail space. She’s also known for her speed … and she outlined exactly how she shaves days off the promo-writing process and exactly how you can use her tricks to double your income in the next 12 months.
  • Brian Kurtz: 7 Things Every Copywriter Needs to Know if You Want to Work with the Big Dogs — Brian has been the driving force behind Boardroom’s success for the last decade … and he’s beyond generous in his advice to emerging copywriters. Here, he spelled out exactly what you need to know to work with the very best and biggest clients in the business. 
  • Will Newman: The Single Most Important Secret to Headline Success — Will is a much-loved Master Instructor of our Circle of Success program, but don’t let his gentle manner fool you. This man is a headline writing legend — and since headlines can account for as much as 60% of a promotion’s success, you’ll want to hang on every word he had to say.
  • Clayton Makepeace: How to Beat Any Control — Clayton’s reputation as the “World’s Highest-Paid Copywriter” is second to his reputation within our business as a top-notch mentor and coach. This year, we convinced him to reveal how he consistently beats his competition … and how you can do the same with his system for beating controls in any niche.

Plus —

  • Jen Stevens, Will Newman, & John Forde: Three Easy Antidotes to Awful Writing — Even the worst copy can be rescued … and Jen, Will, and John shared three strategies you can use to avoid, fix, and prevent “awful” writing from showing up in your copy.
  • Pam Foster & Bob Bly: Tips from the Trenches: Choosing a Niche — 3 Kick-Butt Self-Promotions for Freelance Copywriters that Pull Like Gangbusters — Pam is our undisputed queen of finding great niches … and Bob is the king of getting clients. This year, they combined their talents in a special session that can help you pinpoint your best opportunities and be ready to land your ideal clients with confidence.

Of course, this is just a sampling of the powerful and exciting content we shared at this year’s Bootcamp.

Bottom line, the Bootcamp on Demand Home Study Program will make you a better writer. You’ll have …

Actionable Learning That Can Have
an Immediate Impact on Your Career

  • More knowledge — particularly when it comes to copy that’s working in the market right now. The latest tips and just-tested writing strategies.
  • More confidence — and the great feeling that, yes, you can do this because now you have all the tools and encouragement you need to move forward …
  • Meaningful work to do — in terms of Spec Assignments you can submit, knowing the people waiting for them are people who want to hire any writer who shows good potential.

And let me add a fourth …

You’ll take comfort in the knowledge that you’re not missing out on any of the ideas or powerful insights those at Bootcamp got by being there. The Bootcamp Home Study Program levels the playing field on all accounts, making sure you have every advantage the 400 or so of your fellow copywriters who attended have.

So, what’ll it take to make sure you have complete access to the Bootcamp Home Study Program? And I think you’ll agree, we’re talking about a pretty thorough package that covers a lot of bases:

  • Literally hundreds of copywriting secrets from our all-star lineup of the best copywriters in the world …
  • Dozens of “live” Spec Assignments from 40 (and counting) companies — assignments you can tackle right away, with all the information you need to get started …
  • Industry contact lists with the names of direct-response businesses you can approach for even more assignments …
  • Dozens of tips on getting and keeping clients (for when you’re ready to strike out on your own) …
  • All the resources and backup material anyone who attended Bootcamp received before, during, and after the presentations. (This stuff is worth its weight in gold — chock-full of useable and inspiring ideas.)
  • A customized “cheat sheet” for each of the presentations, so you know exactly which critical points and writing tips to listen for — guaranteeing you won’t miss a thing that matters!

Your cost?

You get it all for just $499 $249.

It’s like saying, “Here’s everything anyone could have learned attending this year’s Bootcamp — at 91% off the price.”

  • Every presentation …
  • Every guest speaker …
  • All the handouts and resource material …
  • Details on all the Job Fair marketers (40 companies … and counting!)
  • All the Spec Assignments you could ever want …

But there’s one more thing I’d like to give you …

Your Special Gift …
The “Best of Bootcamp” — 2007 to 2013!

To help jump-start your copywriting career — we’ve looked back at the last seven years of Bootcamps and selected our “Top 21” participant-rated presentations — three from each year — and put them into a special presentation for you.

Best of all, this is a free bonus … our gift to you, simply for ordering your 2014 Bootcamp Home Study Program today.

Interested to know which speakers and which topics made the cut?

Here’s a quick rundown:

From 2007:

  1. Joe Vitale: Inspired Marketing — The Astonishing New Way for Outrageous Success — You’ll hear Joe’s highly energetic talk geared to online marketers: driving traffic to your website … zero cost marketing … and techniques for attracting money and clients …
  2. Paul Hollingshead, Mike Palmer: How to Write Million-Dollar Promotions — Where to find the best marketing ideas … the number 1 secret you can use to write winning copy (even if you’re a terrible writer), and the 6-step approach Mike used to teach new writers that has generated over $150 million in sales (so far) …
  3. Gary Hennerberg: 21 Tips for Successfully Responding to Spec Challenges & Assignments — Practical advice for turning any trial or Spec Assignment into a long-term paying client …

From 2008:

  1. Herschell Gordon Lewis: Close Works in Horseshoes But Not in Copy — New era techniques for reaching your modern-day prospects at every level …
  2. Mike Palmer: My Breakthrough Moment —What I Did That Turned Me into a Six-Figure Copywriter — Must-hear advice from the most successful financial copywriter in the world … including the three simple things you need to be good at to be a successful copywriter …
  3. Bob Bly: The Internet Marketing Retirement Plan for Copywriters — Why writing and selling information products on the Internet should be every copywriter’s second business … and a step-by-step process for getting started …

From 2009:

  1. Ed Gandia, Pete Savage, Steve Slaunwhite: B2B — How to Make a Good Living as a Copywriter Without Selling Anything — Why it’s so much easier to consistently make a great living in Business-to-Business than in many other niches … who B2B clients are, how they work, and what they need … and the five best-paying B2B copywriting projects and how to land them …
  2. Clayton Makepeace: Seven Critical Copy Flashpoints — How to Get Each One Right — How to write copy that instantly dissolves your prospect’s skepticism and makes you his trusted friend … write closing copy that convinces your prospect to buy immediately … and craft order forms that almost complete themselves.
  3. Dan Kennedy: How to Raise Yourself to High Demand and High Income as a Pro Copywriter — Hidden markets that few copywriters know about (and even fewer pursue) and how to break in … PLUS the anatomy of a $100,000 copywriting project (including an “inside look” at the actual work Dan did for the money).

From 2010:

  1. Mark Everett Johnson: Steal Smart: 10 Copywriting Secrets You Can Swipe From the Most Successful Promotion Ever Created — Three ways to establish instant credibility … why long copy is still king … how to turn price into a benefit … why you should write the order form first — and five easy techniques that skyrocket response …
  2. Herschell Gordon Lewis: Is the First Reaction to Your Message — Huh? Why clarity is paramount in successful copy — and how to make sure you achieve it …
  3. Bob Bly: Irresistible Offers — A “crash course” on perhaps the most underrated element of a successful sales promotion … including ways to use “hard” and “soft” offers … how to increase response with premiums … and a technique that increased response by a whopping 900% …

From 2011:

  1. Bob Bly: 10 Strategies for Succeeding in Today’s New Copywriting Marketplace — Plus 19 ways to get companies to contact you about your copywriting services …
  2. Michael Masterson: The Power of One — Where Michael Masterson (Mark Ford, using his pen name), in one of his final Bootcamp presentations — explains his number one secret to copywriting (and all writing) success …
  3. Steve Slaunwhite: Writing White Papers & Case Studies for Fun & Profit — Perhaps the best and highest-paying niche of the Business-to-Business market …

From 2012:

  1. Alex Green: How to Become a Better Writer, Faster — Plus the three elements of great copy and key writing lessons you can learn from Jack London …
  2. Richard Armstrong: Top 10 Secrets I Wish I Knew Before I Became a Freelance Copywriter — Hear AWAI’s 2012 Copywriter of the Year share his biggest insights for creating winning copy … and how you can turn your own failures into successes using Parrando’s Principle …
  3. Brian Clark: How to Become a Copywriting and Content Marketing Hero to Your Clients — Copyblogger’s CEO has raised content marketing to a fine art … and you’ll get his best tips here for making your clients love you and building your bottom line by becoming their copy “hero” …

From 2013:

  1. Bob Bly: How to Write Copy that Clobbers the Competition — Bob’s clear examples will show you exactly how to improve your writing to beat controls and blow away your competition.
  2. Clayton Makepeace: 40 Headline Idea-Starters: How to Write Stronger Headlines Faster —Clayton’s headlines have generated billions in sales for his clients … who knows what his powerful ideas will help you be able to do in your own copy?
  3. Donna Baier Stein: Stepping into the Flow: Crafting Successful Copy That's Easy to Read and Easy to Write — Hear how our 2013 Copywriter of the Year builds smooth, easy-flowing copy … and how you can put her advice to use for yourself!

Amazing stuff.

And best of all, you don’t have to wait to start benefiting from these classic presentation gems. That’s because all 21 presentations will be waiting for you on your myAWAI Member page as soon as we process your order for this year’s Bootcamp Home Study Program.

Of course, it’s difficult to put a value on this gift — except to say you would have had to attend seven Bootcamps or buy seven Home Study Programs to hear them — an expense of anywhere between $3,500 (for the home studies) and $17,500 (to attend the Bootcamps, plus travel expenses!).

But you can have it free — our gift to you — simply for securing your Bootcamp Home Study Program today.

Yeah, I love my AWAI Bootcamp on Demand Program!

“Just finished going through it again … And the value for money is amazing. There are hours upon hours of breakthrough copywriting secrets from veterans like Mike Palmer, John Forde, Will Newman and so much more.

“PRICELESS!

“My latest sales letter includes tips, tricks and techniques learned from the 2008 Bootcamp on Demand Program … And it's up to about $700,000 right now!

“Even If that sales letter doesn't make another cent, my commission alone will cover what I paid many times over.

“Can't beat that!”

Colm O’Dwyer

But before you reserve your personal Bootcamp Home Study Program, there’s one more thing I want to say.

Like all AWAI offers, this one is risk-free.

Once you receive your 2014 Bootcamp Home Study Program, you have 365 days to check it out — a full year to soak in all the information. Then, if you’re the least bit unhappy with what you get — or you say, “Hey, this isn’t what I was expecting” — just let us know and we’ll give you a full refund of the amount you paid.

So, now, let’s do a quick recap here:

Once your order is processed, we’ll send you a link to your “Best of Bootcamp” gift — 21 of the highest attendee-rated presentations of the last seven years.

Plus, you get AWAI’s no-risk guarantee: You love it or you don’t pay.

Simple as that.

To enroll in Bootcamp on Demand: AWAI’s 2014 FastTrack to Copywriting Success Home Study Program – click here.

Sincerely,

Katie Yeakle
Executive Director, AWAI

Order Now

P.S. I can’t tell you how many copywriters have launched their careers as a result of their Bootcamp experience. When I say these presentations are “copywriting gold,” I mean it. The content alone could launch you toward freelancing success faster than you ever imagined. All you need is access — so act now and reserve your copy today.

Or call Barb, Pat, Debbie, Leah, or Kayla at 1-866-879-2924.

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