The Perfect Writing Gig (Master This One and You’re Set for LIFE)
Top specialists in this unique project are ready to share their secrets… are looking to help you get ready for clients… and will give you the hands-on guidance you need to get started!
Inside this exclusive invitation:
- How you can earn up to $1,000 per page writing the “keystone” project nearly two out of three B2B businesses desperately need…
- A foolproof secret to becoming a premier “go-to” writer in this field (do this one thing and soon you’ll be turning clients away because your schedule is already full!)…
- The seven-word question you can use after every project to score the easiest bonus money you’ll ever make…
- PLUS, your chance to work on a real project for AWAI… and be awarded your first $5,000 payday.
Hi Reader,
Rebecca Matter here…
Trying… and failing… to contain my excitement!
In just a moment, I’m going to introduce you to some of our industry’s top experts — one of whom is an internationally recognized copywriting master — who will pull back the curtain on the unique writing specialty that provides you with one of the surest paths to a great income as a writer…
A project that has the power to not only launch your writing career if you’re starting out… but set you up with a steady stream of projects and clients for as long as you want.
Just to give you an idea of how good these top experts are…
One of them has been so in demand, they turn away more than 100 clients a year!
Yes, these experts are BUSY. But they’ve agreed to set aside a portion of their valuable time to mentor a few lucky writers — and they’ll be keeping an eye out for standout performers!
These experts will share their field-tested secrets for writing the unique project that’s helped build their fortunes and reputations…
A project where you can earn up to $1,000 per page of writing…
Where ALL the most coveted “perks” from other popular writing projects are combined to form one epic opportunity with…
- super-high writing fees…
- instant prestige as an “expert”…
- tons of clients willing to spend big money…
- virtually zero competition…
- and NO sales pressure or “hype.”
Where two out of three businesses need your specific skills (after all, most people don’t know the first thing about writing this type of project) so you can take your pick of millions of potential clients…
AND where you have the chance to be awarded your very first $5,000 payday — before you’ve even completed your training!
I’m going to give you all the details on how to win that $5,000 check by the end of this letter.
But before I get carried away, you’re probably wondering what this writing project even is…
Some Call It the PERFECT Writing Gig
Imagine if you could cherry-pick the very best parts of things and combine them into a perfect experience…
Like bringing home a new car with the sleek design and comfortable interior of a luxury sedan… the 1,200-horsepower engine of the world’s fastest sports car… and the safety ratings of a sturdy minivan… all at the price of your average pre-owned town car.
Sounds pretty sweet, right?
Well, get this…
While I was talking with my team about it, we soon realized: This one project has some of the best-of-the-best benefits of other popular projects… but almost none of their disadvantages!
I’m talking about perks like…
- NO “sales-y” language or “hype”…
- NO pressure to bust any control or hit ever-higher sales numbers…
- NO competition from other writers in an oversaturated market…
- NO bouncing around or juggling multiple projects…
- NO need to write 30 or 40+ pages for a single project…
- And NO getting bored from writing on the same topic over and over!
PLUS, you can look forward to…
- the premium writing fees of up to $1,000 per page — which are among the highest in our industry…
- the prestige of being a writer with a Big Idea that clients can build their business around…
- the modest length of a feature editorial (most of the time you’ll wind up writing only six to 10 pages per project)…
- the intrigue of a research paper where you can dive deep to unearth hidden clues and interesting facts that feed your curiosity…
- the luxury of being able to focus on one project at a time…
- the choice of over 3 million potential clients just in the United States, all waiting for a chance to get on your schedule because they all need your skills…
- and much, much more!
This rare combination of premium fees… high demand… no competition… and zero sales pressure makes for a writing opportunity that’s as good as it gets.
That’s why some experts even go so far as to call this the PERFECT writing gig.
It’s also why this project is a must for any aspiring writer who craves stability and security in their writing career.
Just imagine how different your journey to becoming a paid writer can look when you have “can’t fail” security.
You’ll have plenty of client opportunities, so you can take your pick of the clients and projects YOU want to work on…
You might even book your projects out months in advance, so you always have a steady stream of work and great income, month after month…
Plus, you’ll be able to set a timeline for each project that works for you, so you’ll never have to worry about losing sleep or stressing out over a deadline…
And when you’re making anywhere from $5,000 to $8,000 and beyond for each project, you’ll be able to confidently pay off lingering debts… set your family up with the comfortable stress-free life you deserve… take that weeklong beach vacation you’ve been planning…
Whatever you’ve been dreaming of — you can achieve it!
All it takes to get there is learning how to write this one unique project.
Now, you might be thinking that this “perfect” gig sounds a little too perfect.
And I’m glad you are.
Because, as with most things, this project is a perfect fit only for a certain kind of writer (and I’ll tell you exactly why I think you might be one of them in just a minute).
But first, there’s a very good reason why this particular project can do what most never could…
The reason why companies are happily shelling out $5,000… and in some cases even $8,000 for every six- to 10-page project you write…
And the reason why, as a writer with this specialized skill, you can enjoy the pay and prestige of a copywriting master without any of the pressure to generate sales and beat the control.
Let me explain…
What Makes This Project So Special?
It may sound a bit wild that a single project can command so much value, respect, and demand…
Especially when many of them are only six to 10 pages long…
But here’s why it’s 100% true:
It plays a CRITICAL role in your client’s business.
In fact, without it — they simply couldn’t compete!
The only problem is there aren’t nearly enough writers in the industry who actually know how to write one.
I’m talking about white papers.
Now, maybe you’ve heard of them. Maybe you haven’t.
Either way, here’s what you need to know:
White papers are specifically used to sell big, new, specialized, and expensive products.
A white paper is basically a short research report bursting at the seams with facts and details that make the new product STAND OUT from the competition… and show the world why it’s the absolute BEST solution on the market.
So when people want to know what the product is all about, the first thing they look at is your white paper!
It’s how businesses get potential buyers to even begin considering purchasing their product.
It’s why these documents are so critical.
And here’s the thing…
White papers don’t do any direct selling!
Which means your work will NEVER be “graded” on how many people buy the product.
In fact, if your white paper has any “call to action” at all, it’s simply to take the next step in the customer journey to gather more information.
So you see, your work won’t be judged based on its “performance” or the number of sales your client gets…
And you won’t have to do any sales writing or aggressive persuasion.
Instead, your white paper draws potential buyers in by showing them how to solve a major challenge and explaining what the product is all about… then points interested prospects toward the more direct sales pieces down the line.
In short:
A white paper uses facts to lay the foundation for the sale.
It’s why white papers are integral to ANY serious B2B company’s success.
For example, not too long ago, it was reported that Facebook was trying to launch its own cryptocurrency (similar to Bitcoin). Maybe you heard the story?
As you can imagine, trying to convince governments around the world why “you” should be the one to launch a new currency that’s accepted globally would be a monumental task…
So how did Facebook tackle this marketing problem?
Not with a video. And not with a post on their own platform…
With a white paper!
They chose a white paper because it carries significant weight. People in high positions TRUST a white paper.
And when journalists, analysts, regulators, and anyone else wanted to find out more about Facebook’s plans, where did they look?
You guessed it — the white paper.
If Facebook had not published any white papers, people wouldn’t have been able to find out the details of the product… They might even have been suspicious or dismissive of the whole thing without that trusted fact-source to refer to.
And before Facebook published its white paper, everything people said about the new cryptocurrency was chalked up to rumor and speculation.
That’s why millions of companies like Facebook know…
“Without a white paper, we’re going to lose sales.”
And just imagine…
With the stroke of your pen, YOU can be the writer who introduces the world to the next breakthrough technology.
Without a strong white paper to give it weight and credibility, these types of big new products and technologies have a hard time getting the traction they need.
Going back to the Facebook example…
Do you think any government would just blindly “accept” a brand-new cryptocurrency based on a tweet or social media post?
Of course not!
They want hard facts and detailed information. They want studies and solid research. They want to know the long-term implications. They want to have a VERY good understanding of every little aspect before they even begin to seriously consider committing to a new currency like that.
And it’s the same everywhere in the business world…
Without that credibility and support to make a buying decision, businesses have a hard time selling their more complex products and cutting-edge technologies.
The Million-Dollar “Keystone”
That’s why white paper writers are held in such high esteem — your service is essentially the “keystone” of their business…
Here’s what I mean…
Remember how I said white papers are used to sell bigger, more complex, and more expensive products?
For example, you probably wouldn’t need to write a white paper to sell a floor lamp to an ordinary consumer.
After all, a single lamp is a relatively small investment (maybe $50–$100 for a decent one), so most people won’t spend more than a few minutes choosing one.
But what if your client is selling state-of-the-art surgical lighting systems designed for hospital operating rooms?
Not only is that a much more specialized and expensive purchase… but the hospital is likely to be buying enough lights to outfit multiple rooms… PLUS, they want to be sure to choose the most cost-effective option because their hospital has to budget for many other things as well.
There’s no running out to Lowe’s or the Home Depot for a replacement if they change their mind!
And there are likely five or six people in the organization who have to agree on what to buy.
All that adds up to a high-stakes buying decision. Which means those buyers are going to spend a LOT more time researching and comparing options to make sure they make the right choice.
So you see, the business that’s selling surgical lighting requires a lot more copy and content to help persuade the buyer that their product is the best solution.
They’ll probably use all these different channels…
And, of course, white papers.
All these pieces of copy and content work together to move the buyer along the path toward making a decision… and each one has a specific role to play.
But white papers are the “keystone” piece that act as the backbone for the rest of the whole campaign.
Without it, the buyer doesn’t get the key information or credible facts they need, so they’ll take their search elsewhere.
And think about it…
If a buyer is about to spend tens of thousands of dollars — or even hundreds of thousands or millions in some cases — one lost customer is a HUGE loss for your client!
That’s why white papers are such a high-priority piece of your client’s business:
Because every sale is a critical win or loss for them.
It’s also why they’re happy to pay YOU top-tier fees for your skills…
Which means as a white paper writer, you’ll never have to worry about getting nickel-and-dimed by a client!
In fact, you can look forward to earning…
$500… $800… Even $1,000 Per Page!
An established white paper writer can expect to earn $5,000 for a white paper…
(And in some cases, even more!)
But for now, let’s just assume that you’re a complete beginner — that you’ve never written a single word for a client — and you’ve decided to start writing white papers.
Once you’ve learned the structure and formulas for writing a white paper, your first one will still probably take you longer than usual… let’s say six weeks to complete your first paid project.
And since you’re a beginner, you’ll probably start out on the lower end of the fee range for white papers — let’s be very conservative and say $2,500 for your first project out of the gate…
But after that first one is under your belt, you’ll really start to get a feel for what it’s like to do a project… and your next gigs will come faster and faster.
So let’s say your first project takes you six weeks to finish… then your second takes only five weeks… and after that you’re confident enough to bang out an average of one project per month…
That means you could arguably write 10 or 11 white papers in your first year if you really set your mind to it!
Even if you were averaging only $4,000 per project, you could still earn $43,000 in your first year…
Or, if you decided you wanted to write white papers as an occasional “side gig” — just writing a casual six per year for $6,000 apiece could turn into a $36,000 income boost.
Not too shabby.
Plus, once you’re a seasoned white paper writer, you could be cranking out two per month and earning $8,000 for each one.
Like I said — you won’t be earning that much right out of the gate…
But it is 100% possible after a year or two if you decide to become a professional white paper writer!
Really, all of these numbers are just to give you an idea of what’s possible.
How much you really make with white papers will be entirely up to you.
And remember, you can do it all at your own pace.
After all, your finished white paper might be only six to 10 pages long… but it’ll be packed full of “meaty” research…
And your clients know all too well that research like that takes time…
Some clients won’t even bother with deadlines at all — you just let them know how long you need for each stage of the process, and as long as you’re communicating with them and getting their feedback along the way, they’ll happily give you all the time you need.
Which is great when you’re starting out because it means you’ll have the time you need to sink your teeth into one project at a time.
As a matter of fact, one of the experts I’ll introduce you to says he’s even had a few clients that NEVER set deadlines — and if he needs extra time on a project, they simply tell him, “Hey, we understand. Quality takes time!”
All of this means that with white papers you can earn the same kinds of fees top sales-letter copywriters make… but with none of the competition, pressure, or stressful deadlines.
But as exciting as all that is, there’s even a way to multiply your income further…
It’s the one little seven-word question you can ask to earn “the easiest bonus money you’ll ever make”…
“The Easiest Bonus Money You’ll Ever Make!”
So you’ve landed a client…
“Do You Need A ____With That?”
Your white paper might be the first project you work on with a client… but this simple question can set you up with a long list of “bonus” projects that are super-easy to pull straight from your white paper!
White Paper: $6,000
4 Blog Posts: $400 (just cut-and-paste)
Slide Deck: $1,500
Press Release: $250
Infographic: $1,500
Video Script: $2,000
You’ve started writing their white paper (for a cool $6,000 payday), and they’re loving the work you’re doing…
But how can you turn that one project into something more?
Easy — especially since you’ve already accomplished the critical first step:
By writing their white paper, you’ve not only shown your client that you’re capable of writing professional copy to help their business, but…
You’ve also become THE expert on their product!
When you start writing a white paper, your job is to dig into all the research, facts, and details of their product until you’ve mined all the best nuggets of intrigue and value…
And by the time you’ve finished piecing them together, you not only know that product inside and out, but you’ve also single-handedly created the baseline marketing message your client will use to sell that product in ALL of their additional copy.
And since your white paper is their cornerstone piece, that very same material is easy to slice and dice into a slide deck… some blog posts… a video script… a news item… an infographic…
And guess who would be the perfect candidate to write all that?
That’s right — YOU.
Why on earth would a client want to hire another writer who would have to spend hours and hours just getting up to speed, and then might not even produce decent work?
Especially when they already have you: a writer who’s now totally familiar with their business and product, and who’s already proved they can write high-level copy.
It’s a no-brainer!
Just imagine turning in your finished white paper… watching your client light up because they’re so pleased with your work… and then speaking seven little words that instantly prompt them into giving you project after project… as much work as you want or need…
But that’s not even the best part…
Because after writing the white paper, you can simply repurpose parts of the copy you’ve already written into different formats for the easiest money you’ve ever made.
These “bonus” pieces are super-fast and easy for you to write… plus, your client will be happy they didn’t have to find another writer (who wouldn’t have done as good a job as you anyway)…
Which means you could easily turn that $6,000 check into $7,000 or $8,000 or $10,000… just by spending a few extra minutes working with the very same material!
It all depends on how much copy they need and how much time you want to spend working with them.
Remember, because a white paper is such a critical piece of copy for businesses, you’ll never need to worry about “running out” of work…
Not with over 3 million potential clients in the United States alone!
Because here’s the thing…
Zero Competition = A Steady Stream of Clients for LIFE
In today’s market with soaring technological developments, the need for white papers has never been greater…
And yet many B2B businesses are struggling to find writers who can write them.
Many writers simply don’t understand what white papers really are — so they miss their opportunity to cash in…
And even among those who do write white papers, most don’t really know what they’re doing, because they never had expert teachers show them the secret structures and formulas.
Anatomy of a White Paper Writer
Part Detective
Part Storyteller
But the few who DO know the secrets to writing strong white papers?
Whew — they have clients knocking down their door!
Just look at one of our white paper experts…
They spent years building a reputation and now have inquiries from over 100 clients every year wanting to work with them.
Let me be clear — this expert didn’t go find these clients. Instead, all 100 of those prospective clients came to this expert.
That’s what’s possible when you master this “perfect” writing gig!
And the best part in all this…
Because the industry needs MORE qualified white paper writers, these experts have agreed to share their expert insights with you…
These Top Experts Want to Mentor You!
Just think about all those companies searching for a white paper writer…
They hear about an expert of the trade, known for their master-level white papers…
They reach out, eager to commission this writer’s skills at any price… but this writer tells them, “Sorry, I’m not taking on any new projects until the fall!”
Well, that’s to be expected… After all, white paper specialists are always in high demand…
It’s why it’s not uncommon to see these white paper writers refer their “overflow” clients to each other…
Because they WANT to help these clients (they’re just too busy)!
So what do these top writers do? They recommend the client go with another writer, whom they trust and feel confident in.
As a result, the white paper expert’s reputation stays intact.
And the client is happy because they didn’t have to waste time trying to find someone who can write their white paper.
Who knows?
After you finish your training with these experts, you may one day find yourself on the receiving end of a client referral!
And why not?
There’s so much work out there for white paper writers, these experts aren’t worried about competition.
There’s no way they could handle it all, even if they wanted to!
So why not help usher in a new generation of writers who’ve trained with the very best… so they can work on the white papers these experts can’t get to?
That’s exactly what they’re going to do.
And you’re invited!
These top experts are ready to show you the ropes and help you get started…
You’ll get three powerful, step-by-step formulas for writing three different types of white papers that knock it out of the park — every time…
Plus, you’ll get field-tested checklists and worksheets for every part of a white paper project, from the initial planning to final proofing — so you can cut down how long it takes you to complete each project to a fraction of the time…
Armed with master’s-level tips and techniques, you’ll find yourself rising to the top ranks among other white paper writers…
And can even become a “go-to” favorite writer for clients!
Guided by these top experts, you’ll be in the perfect position to land as many projects as you want…
All for top-tier fees — up to $1,000 per page or more.
Let me introduce them to you…
Meet Your Mentors…
It is my honor to introduce you today to your white paper mentors.
And when I say it’s an honor, I truly mean it…
… because you’ll be learning from not one… not two… but FOUR top experts in the field.
You get the benefit of ALL their hard-won years of experience, in the trenches, working with clients, writing white papers, and developing the strategies and systems that will help YOU launch into this “niche” faster than ever before.
Take a look:
First up…
Lisa Christoffel
Longtime AWAI member, managing editor of the global membership group B2B Writers International, MBA holder, and highly experienced B2B and white paper writer, Lisa has experience with a wide spectrum of white paper projects…
From highly technical papers working with Eastman Kodak’s industrial film and direct-printing groups… to high-level software-as-a-service (SaaS) clients… to her latest niche passion in the B2B training and educational niches, where she writes for top clients every day.
“Lisa is very patient and helpful. I feel like I learned a ton!”
— Connie RevoldtNext —
Pam Foster
AWAI’s own learning chief, who is also a fellow B2B and white paper writer, Certified SEO Copywriter, and author of several AWAI programs, including Site Content Audits Made Simple.
Her diverse 30+ years in marketing communications include work for dozens of B2C and B2B clients, including L.L. Bean, MyPetED.com, DirectVet Marketing, Lifelearn, BRL Sciences, Harper College, Canyon Communications, IDEXX Laboratories, and AWAI.
“Pam Foster is THE expert in the matter! Skilled, experient, didactic, confident… a superb teacher!!”
— Francisco PesserlBoth Pam and Lisa will be guiding you each and every week.
However, you’ll also have guest appearances from…
Steve Slaunwhite
He’s been helping B2B companies for more than 20 years. He’s worked with clients like UPS, Hewlett-Packard, Sprint, 3M, and Yahoo, just to name a few.
Steve has won multiple awards for his copywriting and marketing work, including the prestigious ACE Award for Direct Mail Copywriting. He is also one of the most sought-after corporate trainers in the business on the topics of copywriting and content writing.
In addition to writing for clients, Steve is the author of The Everything Guide to Writing Copy (Adams Media) and co-author of the bestseller The Wealthy Freelancer (Penguin). His insights into copywriting and freelance success have been featured in DMNews, Inside Direct Mail, The Wall Street Journal, Marketing Magazine, Globe and Mail, The Writer, and numerous other publications.
“Frankly, Steve's authority, background and easy-going ability to make students understand, were invaluable in boosting my skill level and confidence. Steve genuinely likes to help students gain knowledge and skills.”
— Jeff StsiukAnd last but not least, your other guest mentor is none other than…
GORDON GRAHAM — “That White Paper Guy”!
And yes, he really is known around the world as “That White Paper Guy.”
Gordon is an award-winning copywriter who has written more than 300 white papers for clients from Silicon Valley to Switzerland.
He’s written white papers on everything from choosing enterprise software to designing virtual worlds for kids… for everyone from tiny start-ups to household names like 3M, Google, and Verizon.
Before he wrote white papers, he read them as a journalist and marketing executive. But he wasn’t often impressed by what he saw. So he decided he could do better.
After all, he had already written close to 1,000 magazine articles for everyone from accountants to woodworkers, and won 14 awards from the Society for Technical Communication.
By today, more than 20 years later, I think he’s proved himself.
“Thank you Gordon Graham and the rest of the team… It really is the best course I’ve ever taken.”
— Gloria LarsonGordon Graham is THE expert on writing white papers.
It’s why a good part of this mentorship will be based on Gordon’s white paper writing methods.
So you can learn the best “secret” formulas and shortcuts that will put you head and shoulders above other white paper writers!
White Paper Mastery & Certification An AWAI Verified™ Certification ProgramBecome an AWAI Verified™ White Paper Specialist in Just 4 Weeks!
This is YOUR chance to spend four weeks training directly with Pam and Lisa… and have a chance to also learn from Steve and the ultimate white paper grand master, Gordon Graham.
Over the course of these four weeks, not only will you get all the tools and “know-how” you could ever need to confidently start writing white papers, but…
You’ll also work on a REAL white paper project for AWAI!
Which means… your first client as a White Paper Specialist is already waiting for you.
You’ll get to ask questions… see what it’s like to work with a client and understand their needs… and more.
By the time you’re done, you’ll know more than 98% of other white paper writers out there.
Here’s a small taste of the career-launching white paper secrets you’ll discover during your four weeks of LIVE training with these masters…
Start with the “Training Wheels” On…
Maybe you’re completely new to writing… or maybe you’ve already got some experience writing for clients but have never explored the world of white papers before…
No matter what stage of your writing journey you’re at now, your mentors are determined to leave no stone unturned in helping you become a successful white paper writer.
That’s why, before your first live session kicks off, you’ll have a FOUNDATIONAL lesson ready and waiting for you.
This “groundwork” training video will set you up for success with a beginner-friendly introduction to the world of white papers.
In your introductory lessons, you’ll discover…
- your first glimpse of what to expect during the next four weeks and how to maximize your success…
- an in-depth guided walk-through of why white papers are such great projects (and how they can provide you a lifetime of income)…
- and the complete set of skills you need to write white papers.
With all of this expertise laying the groundwork for your training, by the end of this first training video, you’ll already have a better idea of how to write white papers than the majority of writers out there — even if you’ve never written one before!
Now let’s jump right into what’s in store for you when you dive into your LIVE mentor sessions:
Week 1: White Paper Fundamentals & Approaches
This week, you’ll discover what white papers are all about and why they’re worth their weight in gold to your prospective clients. And then, special guest Gordon Graham (“That White Paper Guy”) will join us to dissect one of his winning white papers. He'll give you a “backstage tour” of the core elements that make up every white paper you’ll ever write.
You’ll also discover the three main white paper “types” or approaches that most clients use... plus a clever way to “mash up” those approaches — based on the client’s mission — into powerful, standout papers your clients (and their prospects) will love.
You’ll know how each approach is used (and most effective) based on the audience and where they are in their decision-making journey. And you’ll know how to determine which approach is best for your specific clients, depending on how their papers will be used.
Finally, you’ll get your spec challenge assignment… an actual white paper project for AWAI!
Which means that if you follow along on each lesson, by the end of your training you’ll be able to submit your white paper for a chance to win that $5,000!
But I’m getting ahead of myself…
First let’s take a look at the breakdown of the rest of your live sessions:
Week 2: Become a White Paper “Detective”
Get ready to tap into your inner Sherlock Holmes — because this week you’ll be digging up to your elbows in real white paper research!
First, you’ll discover how to talk with clients and get the information you need to do a fantastic job for their white paper projects.
So what better way than to do a LIVE client interview! That’s right —I’ll be jumping on with Lisa, Pam, and you to go over what your spec assignment is for and why I’m ready to pay you to work on it for us…
This is your chance to see how to run a client interview in real life and then ask any questions you might have.
We’re doing it this way because it's critical you learn how to “guide” clients with questions that get to the heart of their white paper mission. After all, you need to know their goal and what makes their solution unique before you can start conducting research.
That’s why you’ll also get the three simple questions you can ask a client to determine the perfect white paper approach and content direction they’ll need to help them reach their goals…
Also, this week… you’ll learn WHICH of the three white paper approaches (or a mashup) you’ll be taking for your spec assignment!
Then, it’s time to become a detective and do your research. You’ll learn…
- how to identify the key “clues” you can build your white paper around…
- how to “think like a lawyer” as you compile a mountain of evidence to prove your case…
- an easy way to evaluate a pile of sources and quickly pick out the best of the bunch…
- and how to pull the best research right from your client. (Hint: They don’t even realize how much gold they’re sitting on until you ask them these questions!)
And because research is so critical to every white paper, we’re even including bonus materials on how to get the most out of the research tools everyone uses — Google and Wikipedia — and avoid the No. 1 worst mistake that beginners often make.
Week 3: Get to Work on Your First White Paper!
There truly is no better way to learn how to write white papers than by writing them.
And this week, you’ll discover how to put everything you’re learning into practice.
First, you’ll see what goes into a strong white paper outline: the three main parts of the “puzzle” and their critical roles in presenting a compelling, persuasive argument.
You’ll also dig deep into the aspects of persuasion as you craft your outline, understanding...
- how to build a bulletproof argument like the ancient Greek who first studied the elements of persuasion — and an unbeatable formula for using his timeless elements in white papers today, and...
- how to think like a journalist providing reliable facts and trusted sources.
You’ll learn how to outline your thoughts effectively and powerfully — so you can build a compelling case in your white paper — upgrading it from “simple facts” to a powerful piece of writing that can change how people think about their problems… and lead them to take ACTION!
Armed with your detailed outline, you’re ready to start writing!
You’ll discover…
- why the executive summary is the most important page in a white paper…
- all the proven techniques for writing a top-flight executive summary, and…
- the most effective way to “compress” a full-length white paper down to 250 words (this is truly a superpower that, once you have it, will catapult your success).
You’ll also get our proprietary white paper content checklists to make sure you don’t miss a single thing, including the “call to action” formula that drives prospects to take action.
Week 4: Hit the Professional League, Ready to Land Clients
At this point, it’s time to start transitioning into the “business” side of white papers (i.e., how you’ll make money as a trusted professional to the clients that need you).
To that end, you’ll get your final tips and tricks to polish and finalize your white paper assignment draft with the pro tips you’ll learn during class.
After that? It’s time to talk about getting clients and building a thriving, successful white paper writing business.
You’ll find out exactly what it takes to find and land your first few white paper clients, so you can hit the ground running.
You’ll discover how to…
- choose a business model that’s a perfect fit for your style…
- pick a niche or specialty where clients crave white papers…
- start to develop your unique position in the market so you stand out…
- choose how you’re going to start finding clients and make sure every one of those relationships helps your reputation and income grow, and…
- follow super-helpful tips and strategies for marketing yourself and attracting clients on a consistent basis.
And of course, you’ll have plenty of time to ask any last-minute questions you have about how to make your white paper stronger… growing your white paper business… you name it!
Then, after your fourth week of live training wraps up?
You’ll be submitting your FIRST-EVER WHITE PAPER.
That’s certainly more than most beginners can say!
Which is why you’ll have earned the master’s seal of approval:
Your White Paper Specialist Badge!
Your AWAI Verified™ White Paper Specialist badge will prove to your future clients… your family… and yourself that you’ve achieved something less than 2% of writers can claim…
You’re a professional, certified white paper writing specialist.
Now, THAT is something you can be proud of!
Plus, being certified is HUGE in the B2B world.
An article in Training Magazine titled “Certifications: The New Currency” had this to say:
“Employers are looking for… assurance. They want confirmation that you can really do tasks to their standard… [Certifications] validate your training skills and competence [and] enhance your hire ability.”
Which means you significantly increase the odds clients will want to hire YOU over other white paper writers as soon as you pass and get AWAI Verified™.
And it’s a serious accomplishment.
After all, you’ll have four weeks of live workshops under your belt with Pam, Lisa, and guest experts Steve and Gordon. That comes out to roughly 10 hours of personal training.
Usually you’d have to pay up to $1,000 per hour for that level of personal certification training… but not today.
The Ultimate White Paper Launch Kit
One of the best things about a certification like this is that you’ll know what you need to focus on… and what you need to avoid — so you can literally shave years off your learning curve.
So naturally, when we were finally able to get all four of the experts to hold this training, they weren’t satisfied with “just” showing you how to write white papers…
They want to make sure they give you every possible advantage to help you succeed right out of the gate.
Let me explain…
Have you ever tried to prepare the ingredients for a meal without a sharp knife?
Or put together a piece of IKEA furniture without those little L-shaped wrenches they include to help you build it?
Or baked cookies without a baking sheet?
I’m sure you could find a way to do it.
But why make life harder on yourself, right?
Having the right tools means you get the job done a lot faster and more easily.
And when it comes to writing white papers, it’s no different.
That’s why these experts are including a whole host of the tools, checklists, and forms they use day in and day out to write white papers like nobody’s business!
These are resources and tools that have been developed over years of in-field experience… perfectly adapted to the unique challenges you may come across with real white paper projects…
And now they’re all yours.
Starting with…
The Professional “War Chest” of Winning White Papers
When it comes to writing, one of the fastest ways to improve your craft is by studying the best of the best…
Dissecting their hidden structures and pinpointing how the writer used different techniques to make their white paper as strong as it could possibly be…
And then applying those insights and techniques throughout your own projects.
After all — “Good artists copy; great artists steal.”
It can take years for a writer to collect and curate their own “war chest” of winning white papers to study and borrow from…
But not for you.
Because through this training, you’ll have access to an easy-reference collection of 18 winning white papers…
Plus a 22-page e-book, The Complete Step-by-Step Guide to Writing a Winning White Paper, that shows exactly what to put into each of the three main approaches to writing white papers…
Which altogether comes out to more than 250 pages of priceless copy and references you can mine nuggets from!
Your mentors will even reference these samples during your training together, so you can get the experts’ insight into the strongest parts of each one.
And then you can come back to these again and again, throughout your career.
You’ll start to recognize key patterns… learn how to identify strong and weak spots… and most importantly, be able to put those lessons to work in your own writing.
Plus, if you ever get stuck on a project, you can always look back at these to help you find the right structure or the next step that can push your project forward!
Between the arsenal of checklists and worksheets you’re getting and this winning “war chest” of white papers — you’re already set up to come right out of the gate like a true, seasoned professional.
But like I said — Pam, Lisa, Steve, and Gordon are 100% devoted to your success…
And that means they’re leaving nothing to chance… and it’s why Gordon himself is including a very special bonus just for you…
Repurposing B2B Content: The Easiest Bonus Money You’ll Ever Make!
In this extra bonus, Gordon shows you exactly how to boost your writing fees (by up to $3,000 or more) for each white paper you write — just by repurposing the copy you already have!
You’ll dig into the research and write your white paper like normal…
But then with a single simple question, he’ll show you how to open the door to a whole new catalog of project opportunities.
And not just any projects — I’m talking about “quick wins” where you can reuse the work you’ve already finished for your white paper and turn it into fast cash with almost no extra effort.
Not only does that mean WAY more money and a deeper client relationship for you… but it also makes your client super-happy!
Now you can use this simple technique to add thousands of dollars in “bonus” income to every white paper project you land… and have clients thanking you profusely for helping them out!
Everything You Need for FAST White Paper Writing Success
Armed with the power to “steal” ideas and outlines from winning white papers…
The power to start each project with confidence thanks to your easy-to-use checklists…
AND the power to tack on extra fees at the end of every project…
You’ll already have such a huge edge over other writers who are trying to figure out this white paper business on their own…
And you’ll be in the perfect position to knock every white paper project you take on out of the park!
With all this premier training and field-tested resources at your fingertips, your success is practically guaranteed!
But there is one more very special announcement I have to make…
For THIS “Graduating Class”:
AWAI’s $5,000 White Paper Challenge!
We’re excited about offering this LIVE White Paper Mastery & Certification training with four top-tier experts as your personal mentors…
On the one hand, we’re helping to meet the demand for white paper writers in the B2B market (you’d be surprised at how few writers know how to write an effective white paper!)…
But on the other hand, we’re looking to expand AWAI by offering copywriting training to other businesses.
Can you guess what that means?
WE NEED WHITE PAPERS!
Which is why as part of this training, you’ll be working on a LIVE spec assignment for us — AWAI!
You’ll submit it and then we’ll choose the writer who creates the white paper we feel will help us “move the sale forward” most effectively.
And if that’s YOU… we’ll be sending you a $5,000 check!
I can’t think of a more perfect way to land your first client as a certified white paper writer!
This means you’ll be able to complete your first white paper for a real client project WITHOUT having to worry about beginner’s jitters.
Plus, since this is a spec assignment for AWAI, you’ll be able to ask all the clarifying questions you want…
… and have the “safety net” of knowing this is all part of your training — so there’s no need to worry about anything!
Imagine being able to say you landed your very first client AND a $5,000 payday before even finishing your training!
This is your big moment!
Absolutely Nothing to Lose
Having seen my team and these top experts pour their hearts into making this program the absolute best it can be, I know with 100% certainty that if you sign up today and commit to doing this guided training, you’re putting yourself on the fast path to success as a white paper writer.
That’s why I’m willing to take all the risk on my shoulders.
If you sign up today, you can try the program 100% risk-free to find out firsthand whether writing white papers is right for you.
Reserve your seat in this once-in-a-lifetime class to guarantee your chance to write for the $5,000 White Paper Spec Challenge…
Download your free bonuses and get instant access to all the “warm-up” sessions to start getting a feel for white papers…
… attend the first live training session…
And if by the end of your first live session on March 18 at 1:30 p.m. ET, you don’t think white papers are the right fit for you — no worries! Just give us a call before the start of the second session and we’ll refund every penny you paid.
That way you can give it a shot without having to worry about a thing!
AND you’ll lock in your chance to land your first $5,000 white paper payday!
Once You Get Started, You Cannot Fail!
Imagine how drastically different your writer’s life might look four weeks from now…
You’ll be a certified specialist in a writing skill that’s used to create the coveted “keystone” content for millions of businesses…
Able to hold your head high as one of a select few lucky writers who can claim they were personally mentored by FOUR white paper experts, including THE white paper master of the world.
Remember, between the surging demand for white papers…
… the premium fees you’ll earn for every single one (as much as $8,000 once you’re established!)…
… and the complete and utter lack of competition from other writers…
Once you get started — the sky’s the limit!
Not only that, but you’ll be able to enjoy all the perks that come with being a well-paid professional writer… but with none of the “downsides” you’d deal with writing other projects!
That’s because white papers are the ONLY project that can boast all of this:
- NO “sales-y” language or “hype”…
- NO pressure to hit ever-higher sales numbers to compete…
- NO competition from other writers in an over-saturated market…
- NO bouncing around or juggling multiple projects…
- And NO getting bored from writing on the same topic over and over!
And through it all, you’ll be able to enjoy the kind of prestige and respect that many writers only ever dream of…
Because as a white paper writer, you’ll be introducing the world to new solutions and cutting-edge technology.
It’s a dream writer’s life…
And it’s all yours for the taking right now…
Launch Your White Paper Career TODAY
And I want to help YOU to be one of the writers that takes advantage of this massive opportunity!
Right now, we’re offering the White Paper Mastery & Certification program… where you can become an AWAI Verified™ White Paper Specialist in just four weeks…
And we’ve decided to slash the entry fee so you can benefit from all four of these experts’ personal guidance and training resources without paying the premium fees that are normally tied to this level of in-depth training…
As part of our fully loaded AWAI Verified™ certification series, this program is normally priced at $5,000…
All in all, still a fantastic value when you consider you may well earn that back in full with your very first white paper payday!
But through this exclusive invitation, you can get access to ALL of it for only a fraction of the price…
You’ll get…
a prerecorded “groundwork” session to ease you into the world of white papers…
four weeks of live training, every Monday and Wednesday at 1:30 p.m. ET, with your mentors…
the chance to work on your very first white paper under the expert guidance of your mentors…
your Ultimate White Paper Launch Kit packed with pro tips and field-tested resources that can make writing white papers 10x faster… easier… and more lucrative… including all this:
- FREE Bonus: The “War Chest” of Winning White Papers
- FREE Bonus Training: Repurposing B2B Content — The Easiest Bonus Money You’ll Ever Make!
- PLUS ALL of the Proprietary Checklists and Worksheets
And let’s not forget — you get the chance to score a $5,000 payday with your very first white paper client… AWAI!
The personal guidance… the live training… thousands of dollars’ worth of resources and tools… AND the opportunity to become a “go-to” writer in the industry with the experience of writing for your first client…
Through this special invitation we’re giving it all away for only $2,500.
This is the lowest price you’ll ever see. Remember, this is a unique mentoring experience you won’t find anywhere else.
And to make it even easier…
You Can Enroll Today for
Just $500 and Pay as You Go…
I want to make sure it’s as easy as possible for you to take part in this training that has the potential to change your writing career forever.
That’s why you can enroll today and secure your spot for $500.
Then, simply make four more monthly payments in the same amount.
That way, you can start now.
Start learning the skills.
Impress your mentors (who, again — really are looking for standout students to refer clients to!).
And create the freedom and flexibility you want for your life and career.
Your Live Mentorship Opportunity Starts Here
If you’re looking for a fun, unique writing project that will keep you challenged and intrigued…
If you crave a writing career of stability and security, where you can always trust that there’s plenty of work and that you’ll be paid very well for it…
If you’re ready to launch your writing career with money and clients practically lined up and waiting for you on the other side of the starting line…
This is your chance to have it ALL.
Be the FIRST to sign up for White Paper Mastery & Certification today and become an AWAI Verified™ White Paper Specialist in just four weeks!
Remember — this is your chance to win the AWAI $5,000 White Paper Spec Challenge…
All you have to do is finish your white paper assignment under expert guidance…
And if we like it — you’ll win a $5,000 payday for it!
Which means if that’s you… you’ll not only have recouped the cost of the program, but…
You’ll also have an additional $2,500 in your pocket and your first client under your belt!
So if you think there’s even a slight chance that white papers might be a project you’d enjoy, this is the perfect opportunity for you to try it.
And when you sign up today, your investment in this mastery program is 100% guaranteed.
If for any reason you’re not thrilled with what you’re learning, just give us a call before the start of the second live session and we’ll refund every cent you’ve paid and thank you for giving it a shot.
But I’m willing to bet that once you meet these experts “in person”…
Once you start discovering the incredible opportunities writing white papers opens for you…
And once you try your hand at your own real client project…
You’ll be hooked.
And next thing you know, you’ll be a professional white paper writer right alongside the experts.
Don’t let this chance pass you by.
Reserve your seat in White Paper Mastery & Certification today.
To your success,
Rebecca Matter
President, AWAI
P.S. FAST-ACTION BONUSES FOR YOU!
As soon as you enroll today, you’ll ALSO get these fast-action bonuses designed to help you succeed faster as a white paper specialist!
Fast-Action Bonus #1: How to Land a Steady Stream of White Paper Clients
Everything you’ll learn from Pam and the rest of the team of experts will prepare you for landing your first client or two. But once you’ve got a little client experience under your belt, how do you translate that into an ongoing stream of high-paying clients?
That’s why Pam’s included this guide, to show you exactly how to do that.
You’ll learn seven different steps you can take right now to ensure you always have white paper clients coming your way, wanting to work with you.
Fast-Action Bonus #2: Working with White Paper Clients
Once you’ve been hired by a client, it’s absolutely critical you know how to “manage” the project from start to finish.
That’s why in this guide, you’ll learn all the best practices and “tips and tricks” to approach the project like a seasoned pro, impressing your client and paving the way for more work (and even referrals!).
Fast-Action Bonus #3: Design Insights for the Savvy White Paper Writer
One other thing that can set you apart as a true expert in the field of white papers is understanding how they should be laid out, to maximize readability.
That doesn’t mean you need to KNOW how to design a white paper…
But understanding how things should “look” and letting your client know (A) can go a long way toward getting more readership and people moving forward toward the sale as a result of the white paper and (B) positions you as more of a consultant and respected authority.
So in this guide, you’ll learn all the best insights and techniques for ensuring your white paper gets READ!
You’ll get IMMEDIATE access to these bonuses when you enroll by clicking the button below:
P.P.S. I don’t want anything standing in your way!
That’s why we prepared a convenient payment plan option if that’s easier for you.
That way, you don’t have to worry about paying the whole program fee right up front.
Go to the order form here for those details or contact our Member Success Team at help@awai.com and we’ll find a solution that works best for you.
But please — don’t let this chance pass you by!
Either call in right now or hit the button below to order today!