Everything You Need to Learn to
Write B2B Copy and Build Your
B2B Copywriting Business …

Gain immediate access to the fastest,
and most convenient way to start writing
B2B copy and get paid for it …in the writing market
where success is (almost) guaranteed.

Best of all, you can try it risk-free
(You either love it or you don’t pay!)

From the desk of Rebecca Matter, Co-Managing Partner, AWAI

Dear Reader,

Writing B2B copy is one of the best opportunities for writers out there today.

In fact, it’s one of the few markets where you could say that your success is almost guaranteed.


Simple economics. There’s more demand from companies that need B2B copy than there are writers who can supply it.

And even though writing B2B copy is one of the surest paths to earning an executive-level income, becoming a B2B writer is not just about the money …

With all these benefits (and I’ve only scratched the surface), is it any surprise that more and more of your colleagues are interested in becoming B2B writers?

If you, too, have been thinking about writing for the B2B market — a market with over 8 million companies in North America and Canada alone — then pay special attention.

Today I’d like to tell you how you can get our most complete resource for developing your B2B writing skills and building your business — completely risk-free … you love it or you don’t pay!

Your “Fast Track” to B2B Copywriting Success

Years ago, if you wanted to become a B2B copywriter, you were out of luck.

There wasn’t much information on how to make it in this business. Yes, there were a couple of books on freelancing and copywriting. But nothing specific to B2B.

If you wanted to succeed, you had to do a LOT of guessing. As you can imagine, this led to plenty of trial and error (lots of error). And far too many writers gave up after experiencing one too many failures!

“fabulous opportunity”

"What a fabulous opportunity to learn from the masters … "

- Jancie H.
Cheyenne, WY

Think about it. These folks had to guess at how to land B2B clients. They had to guess at how to write good B2B copy. And, they had to guess at how to handle the wide variety of projects they encountered (like lead-gen letters, case studies, and white papers).

Unless they were truly committed and had an unwavering spirit, they most likely didn’t make it to the level of success they’d initially hoped for.

That’s why I’m so excited to introduce you to what is one of our newest, most-comprehensive B2B copy resources of its kind. It’s designed to get you up and running as a successful B2B copywriter in the shortest time possible.

It’s called AWAI’s B2B Copywriting Intensive Home Study Program.

In short, you get everything our live event attendees got at our most recent B2B Copywriting Intensive — an intense, three-day training workshop specifically for B2B writers — and you get to enjoy it all from the comfort of your home!

We’ve taken every presentation, every tip, every secret, every B2B selling strategy revealed at the B2B Intensive — bundled it up with all the relevant handouts, guides, examples, checklists, and backup material — and delivered it to you in a complete, concise, “learn at your own pace” package.

Master the 7 Most Lucrative,
In-Demand Areas of B2B Copywriting

So what exactly will you learn in AWAI’s B2B Copywriting Intensive Home Study Program?

Put simply: you’ll learn the skills you need to take on projects in the seven most profitable and in-demand areas of B2B copywriting.

I’m talking about the kinds of projects companies desperately need — now. That’s because they’re crucial to the selling process.

And these projects are easy to complete in a short amount of time, and pay VERY well.

In fact, you could break the six-figure income mark specializing in almost any one of these kinds of B2B copy!

“increased my confidence”

"Steve not only unpacked the principles that make effective lead generation – he walked us through exercises that have significantly increased my confidence in pursuing these projects."

- Jeff C.
Atlanta, GA

Take a look:

LEAD GENERATION. This is absolutely critical for most B2B businesses.

The majority of B2B companies need leads in order to get sales. Without that consistent lead flow, they wouldn’t last very long.

That’s why the bulk of many B2B companies’ efforts are on generating targeted leads — prospects who are likely to make a purchase.

In fact, according to a survey conducted by Bizo and BtoB, the magazine for marketing strategists, 62% of B2B marketers reported that their main focus was lead generation.

This is why it’s one of the most critical and in-demand skills in B2B … your efforts are intimately tied to a company’s cash flow! Do a good job and they are likely to hire you again and again. Why would they hire someone else when you’re the one producing copy that’s generating a steady stream of leads that could turn into sales for them?

The kinds of projects you’ll be working on include things like single emails, short ads, sales pages, articles, and copy that encourages web visitors to act (usually to give their contact information in exchange for a “freebie” such as a white paper, special discount, or free consultation).

The nice thing is that these are the kinds of fun and creative assignments your future clients will often need on a regular basis.

In this portion of AWAI’s B2B Copywriting Intensive Home Study Program, you’ll learn how to complete practically ANY lead-generation project that comes your way.

By the time you’re done, you’ll be able to present yourself to any company, large or small, as an expert who can transform their lead-generation copy.

Meet Your Coaches

Bob Bly
Lead Generation

Bob Bly is an independent copywriter and consultant with more than 35 years of experience in Business-to-Business, high-tech, industrial, and direct marketing.

Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas … and has won numerous industry awards. Bob is the author of more than 80 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), The Copywriter’s Handbook (Henry Holt & Co.), and the best-selling Persuasive Presentations for Business (Entrepreneur Press).


Gordon Graham
White Papers

Gordon Graham is an award-winning writer with 35 years of experience as a journalist, technical writer, and copywriter. Over the past 15 years, Gordon has created more than 200 white papers for clients from New York to Australia. He has worked with many clients, from the giant tech firms to small start-ups, including Autodesk, Google, Intuit, Oracle, HP, IBM, and others. A former VP of Marketing for a software start-up, Gordon has a vast knowledge of white papers from both the writer and the buyer’s side.

Gordon is the author of the definitive book, White Papers for Dummies, which has been called “absolutely the finest book on the subject”; as well as numerous articles on white paper writing, marketing, and project management.

Casey Hibbard
Case Studies

Leading Business-to-Business (B2B) and technology companies from around the nation and the world rely upon Casey Hibbard and her company — Compelling Cases Inc. — to prepare success stories and case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding.

Since 2001, she’s written and managed more than 800 customer stories that have delivered powerful results for clients. Finding fresh, new ways to use the art and science of storytelling to help organizations earn mindshare and market share is her passion and commitment. Casey is the author of the first book on creating, managing, and leveraging customer stories, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.

Dianna Huff
B2B Website

Dianna Huff brings 16 years of experience to the table … helping companies and organizations create effective websites that build trust, authority, and reputation.

Her clients include businesses large and small, among them AT&T, HubSpot, Constant Contact, and SAE International. Over the years, Dianna has continually honed her skills as a marketer. She’s been a Contributing Editor to MarketingSherpa, a consulting partner with the Content Marketing Institute, and an adjunct instructor at Northeastern University where she taught a graduate level marketing course.

Dianna’s won numerous awards, and has been featured in Forbes, BtoB Magazine, and Search Engine Land, as well as industry blogs and marketing books.

Steve Slaunwhite
Getting B2B

Steve Slaunwhite is an award-winning B2B copywriter who has helped thousands of companies, large and small, grow their business. He is the author of multiple books, and has developed home study programs for AWAI members including Secrets of Writing High-Performance B2B Copy.

Steve has won multiple awards for his copywriting skills and winning direct sales letters. He is also a sought-after speaker and teacher. Profiles of Steve and his success have appeared in DM News, Inside Direct Mail, The Wall Street Journal, and other prestigious publications.

Casey Demchak
KeyMessage Copy Platforms and B2B Video Scripts

Casey Demchak is an author, speaker, and recognized expert at writing highly-effective marketing copy for a wide range of industry-leading companies. In addition to his Ultimate Sales Writing e-books, he is author of the book, Essential Sales Writing Secrets.

Casey also is widely known for creating the Key Message Copy Platform and writing a chapter on persuasive sales writing that is featured in the book, Advice From The Top: The Expert Guide to B2B Marketing. Before becoming a well-known B2B copywriter, Casey used to work as a story analyst in Hollywood. In fact, he worked under a big-name director, whose movies you’ve probably seen!

WHITE PAPERS. The demand for white papers is growing like never before. That’s why it’s one of the most in-demand and lucrative B2B assignments you can work on.

Put simply, a white paper is a 6- to 8-page marketing document that strives to educate and inform the prospect.

“… loved Steve’s writing formulas and tips”
"Great session! I loved Steve’s writing formulas and tips. I’m using the ‘on page 3’ technique in my next direct-mail campaign."

 – Jennifer O.
Benton, KY

"Wow — worth the price of admission. Great practical advice. Skill development and business growth advice made it real. Humorous and heartfelt, helpful, great takeaways … ”

– Elizabeth H.
Toronto, ON

“… entertaining and tremendously useful”

" ... Great presentation and extremely informative. The entire presentation was entertaining and tremendously useful."

 – Elvin C.
   Tryon, NC

Businesses expect to pay $3,000-$7,000+ for a well-written white paper, so clients don’t flinch when you quote a figure in that neighborhood.

During this module, you’re going to discover how to write white papers that WOW your clients. You’ll also learn the three main types of white papers and exactly when to use each one … along with how to quickly research the key elements of any white paper assignment you land in the future.

By the time you’re done, you’ll be able to confidently command at least $3,000 to write a white paper for any B2B company!

Just think — if all you did was focus on writing white papers, you could very reasonably earn a six-figure income. What’s more, if you specialize in white papers, be prepared to be inundated with work.

B2B CONTENT MARKETING. There’s a huge tsunami in marketing today that is ideal for B2B copywriters: it’s a trend called B2B content marketing.

And it’s huge. In fact, a 2014 study by the Content Marketing Institute and MarketingProfs,
shows that 93% of B2B companies use content marketing, and 73% produce more content than a year ago. And, with 72% of big companies outsourcing content creation, the opportunity for freelance B2B copywriters is bigger than ever.

So what is content marketing? Content marketing, as defined by B2B expert Gordon Graham, is developing and sharing relevant, valuable, and engaging content to help acquire new customers or increase business from existing customers.

With the rise of the Web, Google, and Search Engine Optimization (SEO), content marketing offers better results for less investment. It’s easy to see that every B2B company now needs content. And in this module, Gordon Graham will help you learn more about what B2B content marketing is, and how you can prosper from writing it.

B2B WEBSITE COPY. This next opportunity is a very special one …

That’s because it’s virtually untapped by most B2B copywriters. Many of them don’t even know it exists! And here’s the thing …

You can realistically earn $100-$300 (sometimes more) for every page of copy you write.

It’s why I like to call it the “untapped gold mine” of B2B; Writing website content for small businesses!

You see, there are thousands of small businesses out there … and many don’t have a clue when it comes to creating effective website content. For example, you’d be surprised to find out how many don’t know how to write effective products or services pages … or a Frequently Asked Questions (FAQs) page … or even a simple Contact page!

That’s where you come in and save the day (and help their businesses thrive!).

As I mentioned, you can easily earn up to $300 per web page you write for them … and it’s not uncommon to have to write 10 or more pages for their site. That means revamping just ONE client’s site could bring you $3,000. And the best part? The copy isn’t hard to write at all.

During this module, you’ll uncover  how to write effective, powerful content for the most important pages of your client’s site … and how to use this to get your foot in the door with a client — and turn it into a river of new assignments!

CASE STUDIES. These fun, short assignments can pay anywhere from $1,500-$1,800 for writing two pages of copy!

Simply put, a case study is a short “before-and-after” story. It tells the story of how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.

During this training module, you’ll discover the six key elements you need to write a powerful case study … along with insider “tricks of the trade” that’ll make your case study SHINE.

Before you know it, you could easily command $1,500-$1,800 or more for a single case study!


By the end of this session, you'll feel much more confident about writing case studies. And you'll have all the tools you need to start going after these lucrative and fun projects right away.

KEY MESSAGE COPY PLATFORM & B2B VIDEO SCRIPTS. One of the biggest challenges B2B marketers face is creating copy that’s consistent in its messaging.

For example, it can be tough for a company to keep their message consistent on their website, in their print materials, on their blog, or on social media. A blog post might mention a key product benefit … while a social media post may not mention it at all … and a product page might be focused on a completely different set of benefits!

This is all too common. Especially because B2B marketers are constantly under the gun to produce dozens of marketing materials in record time. It’s hard to keep track of what was said where, and make sure that every marketing piece is hitting on the same benefits and key messages.

As a B2B copywriter, this means a HUGE opportunity for you. By knowing how to create a Key Message Copy Platform for your clients, you can help them keep their core benefit messages consistent throughout their marketing materials (and get paid handsomely for it).

That’s why in this module you’ll learn what exactly a Key Message Copy Platform is … how it can help your clients market themselves better … and how you can give your income a quick boost using this lucrative project!

By the time you’re done, you’ll feel confident in charging up to $400 — per page — to create a Key Message Copy Platform for your clients.

(Just think: a 10-page platform — which can be a breeze and fun to write — could earn you $4,000. That’s around $400 per hour for what is likely a 10-hour project!)

But hang on, because that’s not all you’ll learn in this module …

You’re ALSO going to learn how to create powerful video scripts for your B2B clients.

Video is hot and hugely in demand. And it’s only going to get bigger.

In this video script writing “crash course” portion of the module, you’ll learn how to help your clients create powerful videos that get results, along with how to maximize your fees and income by completing this kind of project for your clients.

Get All the Clients You Need!

Earlier, I mentioned that AWAI’s B2B Copywriting Intensive Home Study Program is one of the most comprehensive B2B programs we’ve ever created.

That’s because in addition to helping you get the skills you need, you’re also going to learn the “business side” of B2B.

“ready to launch my business”

" … I feel that I am ready to launch my business … I know I am now well prepared to do this work."

- Carol B.
San Leandro, CA

You and I both know it’s one thing to have the skills you need to do the work. It’s a whole other thing to land the clients who have the work! So that’s why we dedicated an entire module to teach you how to land B2B clients that will gladly pay you professional fees for your newly-acquired skills.

For example, you’ll learn all the steps in a Relationship Marketing System that will lead you to new clients, the importance of the B2B freelancer website and how to easily build an effective one, and the Super 7 marketing techniques that will help you succeed faster than you thought possible.

But that’s not all …

You’ll also discover how to create a Winning Marketing Formula that works for YOU, and why being introverted or extroverted doesn’t matter … (best of all, you’ll NEVER have to pretend to be someone you’re not to succeed wildly at marketing your business).

PLUS, by the time you’re done with this training module, you’ll have created a one-page, tailored-to-you marketing action plan. Use this plan to get started right away with marketing yourself and your services, and watch your income SOAR!

Your Complete B2B Copy “Business-In-A-Box”

“worth the price of the entire Intensive”

“ … Absolutely huge value. Bob gives away every method, secret, and source. Worth the price of the entire Intensive — everything else was gravy."

 - Mark M. Port Orange, FL

With AWAI’s B2B Copywriting Intensive Home Study Program, you’re getting the knowledge and training that will put you head and shoulders above your competition.

You’ll gain confidence knowing that you CAN handle the assignments that come your way, and you’ll be able to complete them expertly and professionally.

You’ll also have a sense of peace. That’s because there’s no guessing “what to do” next. Everything is laid out for you. Just work on gaining the skills. Then follow the client-getting training module and you’ll be well on your way to living the writer’s life!

And based on everything we’ve covered so far, I think you can agree that this is perhaps one of the most valuable resources you can turn to if you’re serious about succeeding as a B2B copywriter. After all, you’re getting …

Event attendees paid up to $4,995 just for a seat at the LIVE B2B Copywriting Intensive.

Add in airfare, hotel, food, and incidentals, and you can see how those who attended easily paid $5,000-$6,000 or more to gain access to the very knowledge you’ll get in AWAI’s B2B Copywriting Intensive Home Study Program.

The good news is, you won’t pay anywhere near that.

If you order AWAI's 2014 B2B Copywriting Intensive Home Study Programtoday, you’ll immediately save over 60% off this year’s $1,295 price.

You’ll only pay $495.

Now, there’s one more thing you should know …

You’re Covered With AWAI’s
Rock-Solid, Money-Back Guarantee

Like all AWAI offers, this one is risk-free.

Once you receive your copy of AWAI’s B2B Copywriting Intensive Home Study Program, take a full year to check it out.

That’s 365 days to make sure you soak in every last bit of knowledge you can and use what you learn to launch (or grow) your B2B copywriting business.

If, during that time, you’re not happy or decide that B2B just isn’t for you, just give AWAI’s Member Services team a call. You’ll receive a full refund of the amount you paid.


"This Intensive constituted some of the most amazing 3½ days I've ever spent with anybody, anywhere, start to finish … "

- John H.
Greenville, NC

So, what do you say?

Get started right now and you could be well on your way to a life of freedom you’ve always dreamed about. It’s not unreasonable to say that in your first year alone (so long as you take action) you could earn a full-time income of $50,000 — or even six-figures if that’s your goal — working less than most people do at their full-time jobs!

And remember — even if you decide to focus solely on ONE of the seven lucrative and in-demand areas of B2B copywriting — you could STILL break the six-figure income mark.

So, if you’re serious about joining the one writing market where your success is (almost) guaranteed, click the order button below to get started, at no risk to you. You’re covered by AWAI’s money-back guarantee: You love it or you don’t pay!

To your success,

Rebecca Matter
Co-Managing Partner, AWAI
Founder, B2B Writing Success and Wealthy Web Writer

Order Today!

P.S. I almost forgot — as soon as you reserve your copy of AWAI’s B2B Copywriting Intensive Home Study Program, you’ll get access to an exclusive, online B2B writing “crash course” that was required of every LIVE EVENT attendee — a $495 value, and yours FREE. With this online webinar series, you’ll get up to speed on the core fundamentals of writing high-performance B2B copy in general.

And if you already have some experience under your belt, it will be an important “refresher” that will keep those critical foundational concepts at the top of your mind!

To order AWAI’s B2B Copywriting Intensive Home Study Program, and get access to your B2B copy “crash course,” click the order button below:

Order Today!

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