Bob Durham is AWAI Verified™
(Please contact AWAI’s Member Services if you have any questions.)
Your Reassurance That Copywriters Know
What Works Today
The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Copywriters who receive the AWAI Verified™ designation have clearly grasped the concepts of writing sales-generating copy, such as …
- The proven principles of effective headlines, leads, full sales letters, emails and more.
- How to instantly grab attention, connect with prospects, and drive ACTION — whether it’s to order a product, request more information, or donate to a charity.
- How masterful copywriting can make a massive difference in marketing success.
AWAI Verified™ – The Accelerated Program’s “Final Exam”
Since 1997, AWAI’s Accelerated Program For Six-Figure Copywriting continues to be the industry standard when it comes to teaching up-and-coming copywriters the core components that go into a successful sales letter: the big idea, the headline and lead, proof and credibility, offer and close.
AWAI Verified™ is a “final exam,” as it were, that tests Accelerated Program writers on all the key components of sales letter composition, as well as knowledge of the direct response industry and the role of the copywriter in the marketing process.
Any AWAI copywriter displaying the AWAI Verified™ has not only successfully completed the entire “Accelerated Program,” but has also demonstrated they have mastered all the core concepts and is ready to begin his or her career as a professional marketing writer.
We’ll be happy to verify that a copywriter displaying the AWAI Verified™ seal has taken the test. Contact us for verification.