Finding a Renewed Lease on Life — and Copywriting Success — in the Health Niche
“I expect by this time next year, I'll have replaced my old, corporate (J.O.B.) incomeor close to it.”

When Paula High-Young joined Circle of Success, she was still working a corporate job …

“But I felt like there was something more I was supposed to be doing. I just wasn't certain what it was. I loved to write and had dabbled with writing much of my life. I took a hard look at my life and where I was headed. Kind of nowhere. I talked it over with my husband, who encouraged me to follow my heart on the matter,” says Paula.

She took a leap of faith and it paid off. And today, Paula has a growing freelance business working as an editor and writing coach in the holistic health niche. As a Circle of Success member she has the complete library of AWAI programs at her disposal, which has certainly been a hugely useful asset over the years, especially Nick Usborne’s programs like Web Copywriting 2.0 and How to Write Your Own Money-Making Websites.

“I'm now a certified Holistic Health Coach (among other training) and editor, with kick-ass copywriting training, which helps me to help holistic practitioners heal their message and reach more of their potential clients. But I'm not your average ‘editor.’ I'm a writing coach with an editor's eye and a healer's heart,” explains Paula.

“It's all new for me, as of 2017. I'm gradually signing up clients for 90-day, and six-month programs. I coach them through the process of writing their book (among other things). I help them heal their writing – their message, and I function as their editor. They learn to improve their writing skills along the way. They also learn other things like organization tips, productivity tips, and how to keep their motivation up.

“I expect by this time next year, I'll have replaced my old, corporate (J.O.B.) income or close to it.”

Holistic and natural health is a niche that hits close to home for Paula. As she was working through her AWAI programs the first time around, she became ill with toxic overload/chemical sensitivity and had to leave her day job. She was depleted and exhausted and forced to give up her copywriting dreams … at least for a while.

During that stressful period in her life, Paula was determined to heal herself in a way the “professionals” weren’t able to. She immersed herself in holistic health. And along the way she did just that (she’s much better these days) and discovered her ideal niche one that she’s extremely passionate about at the same time.

In fact, that’s where she landed her first client.

“As I studied for my Holistic Health Coaching certification, I witnessed many of my classmates and even other holistic providers having lots of trouble writing credibly, clearly, and getting their brilliant gifts out into the world. They weren't being seen or heard enough. I reached out to a few of them and helped,” says Paula.

“Then … my first client came along and I didn't even realize it at the time. One of my classmates was taking another course on writing her dream book. She contacted me. She was stressed-out because she was in this great book-writing course, but as she put it to me, ‘Paula, I write like crap! How am I going to pull this off?’

“I told her I'd take a look at it. We decided to work together. My new business was born: Holistic Wellness Writers.

“When she asked me to work with her and we settled on payment … It felt giddy. It was exciting and a little scary at first. But as we settled into working together, my skills and gifts naturally came through. The more we worked together, the more my confidence grew and the more she loved the results. She has since renewed with me and sent me a few referrals.”

Paula continues to grow her business, marketing her services through social media, joining organizations in her niche, organizing workshops, doing interviews, and other avenues. She also gets a lot of new clients through referrals a benefit of doing good work!

She’s growing her writing business and loving every minute of it.

“It's an amazingly freeing feeling like a beautiful breath of ultra-clean, fresh air. It's a little like flying and I'm a pilot, for real,” says Paula.

“It's been a dream of mine for a long time. It used to seem so far away like it would never be possible. If I had allowed the ‘fear’ and scarcity mindset to win, I'd still be struggling to work for someone else. I'd still be feeling incomplete.

“I grew up thinking only financially-rich people ran their own businesses. But I'm rich in so many other ways. The money is coming. And all because I took the leap of faith, and invested in myself I've come so far"

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Published: March 15, 2018

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