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It’s Easier than You Think…
This May Be the Most Valuable Writing Skill You Can Learn in 2025’s Economy… … and Clients Will Thank You for
Knowing How to Do It Well for Them!
PLUS — It’s…
- ✅ Beginner-Friendly
- ✅ Simple to Learn
- ✅ High-Impact for Clients
could be your smartest move as a writer in 2025…
Hi there,
President, AWAI
Rebecca Matter here.
Right now, you’ve probably noticed things feel… a little uncertain.
Turn on the news, and there’s talk of layoffs, new tariff policies, rising interest rates, potential trade wars, and another potential downturn in the economy…
Friends are talking about higher prices, or holding off on big purchases “just in case.”
Your neighbors are wondering if they should put off that home repair.
Even big companies — the ones that usually seem untouchable — are suddenly “restructuring,” “reorganizing,” or “re-evaluating” what’s essential.
It’s all enough to make you wonder…
Is now really a smart time to start — or ramp up — a copywriting career?
With all this talk of budget cuts, economic shifts, and AI…
You might be wondering if becoming a
full-time writer is still a viable path.
And honestly? That’s a valid concern.
Because in an unpredictable economy…
Some clients will hesitate.
Some marketing budgets will shrink.
And yes — throughout all this, AI will continue to change the marketing landscape as we once knew it.
However…
Even in uncertain times, businesses don’t just stop.
They still need to sell.
They still need to connect with their customers.
And they still need help doing it, especially when their teams are stretched thin.
But it’s how they’re doing these things that’s shifting — and that’s where you’ll find massive opportunities for writers going forward.
Because while some companies are hitting “pause” when it comes to spending on big ad campaigns to save money…
And others may be pulling back on aggressive customer acquisition, because the cost of getting new buyers has skyrocketed…
The reality is that across the board, there’s more caution around where every marketing dollar goes.
So instead of pouring resources into finding new customers…
Many companies are turning inward and asking…
“How can we get more value
from the customers we already have?”
And the answer is clear:
This isn’t the typical “loud” or aggressive kind of marketing so many consumers have become used to…
It’s quieter. More thoughtful. It’s rooted in relationship-building.
And most importantly — in 2025’s economic landscape…
It’s one of the smartest moves a business can make (including AWAI)…
And one of the smartest skills copywriters can learn to offer.
This is the reason…
Why Writers Who Master
This Skill in 2025 Will Be Exactly What
Most Businesses Are Looking For
Like I said, even though this is a skill pretty much ALL businesses selling online need right now…
It’s not flashy.
You won’t see it promoted in bold headlines or trending on social media feeds.
And yet…
It’s becoming one of the most valuable things a writer can offer in today’s economy — although few do.
Because this skill helps businesses protect what they’ve already worked hard to build.
It gives them a way to stay profitable without gambling on expensive ad campaigns or spending way too much money chasing new customers.
For you, as a writer… it offers
something even more important:
A way to stand out by delivering insanely high-impact, high-value work… WITHOUT needing to know how to write long sales pages, craft complicated marketing funnels, or anything like that.
Instead, you simply offer this skill set that’s simple to learn, very practical to your prospective clients, and something that’s genuinely needed right now, across the board.
In short…
It’s the kind of skill that puts you in direct alignment with what clients care about and need.
Making it so they will be far more likely to say yes when it comes to hiring you…
And you can earn great fees for work that’s quick to complete and usually amounts to only a few hundred words per project.
Better yet…
Once You Learn It — It’s Hard Not to See ALL the Opportunities Around You!
More and more businesses understand that despite all the uncertainty with their marketing…
They need to move projects like this forward ASAP.
After all, getting new customers has become super-expensive…
A recent survey found that most businesses lose an average of $29 for every new customer they get. That’s a 60% INCREASE in just the last five years.
At the same time, research confirms that existing customers spend 67% more (!!) with a business than new ones.
It’s no wonder that during uncertain times like this, businesses NEED to focus on keeping the customers they’ve already earned…
And the writers who not only know that but can also step in and help businesses keep their existing customers…
Are the ones who stand to benefit the most right now.
So what is this skill that could put you on the fast track to a great and fulfilling writing career?
Customer Retention
Like I said… most businesses know they need to increase their efforts to retain their customers.
They just never get around to it (until it’s too late).
Or, they’re doing only the bare minimum, leaving huge room for improvement.
And it really doesn’t take that much to see great results.
Harvard Business Review found that increasing a company’s customer retention by as little as 5%…
… can increase profits 25% to 95%!
That’s a HUGE boost — and one that could be the difference maker for businesses right now.
And it’s exactly why…
A Single Client Could
Be Worth a LOT to You!
The nice thing about learning customer retention is that…
Not only is it something businesses need help with right now, but…
It’s also beginner-friendly, easy to learn, and made up of short, relationship-focused messages you’ve probably seen before — like welcome emails, thank-you notes, check-ins, and re-engagement messages.
Plus, very few writers know how to effectively write customer retention projects, giving those with this skill set a wide range of potential clients — since businesses in every market need help with it.
And the best part?
You have MANY ways you can get paid.
- You can offer to simply “audit” your client’s current retention efforts and make recommendations for different things they can do to improve them. Fees can range from $2,000 to $3,000 to do this.
- You can offer to write the copy to implement your recommendations. This is something else that has a fee range of $1,500 to $2,500, on average.
- You can offer to create custom “operating procedures” so your client can continually monitor their retention efforts on their own. This boils down to creating a series of guides and checklists your client can easily follow — and this is something where fees could range anywhere from $3,000 to $5,000.
And if you were to offer all three services…
… you’d be looking at a potential $10,500 in fees, per client.
You Can Also Earn Royalties…
I can’t stress enough how valuable it is to be able to help a company boost their profits — especially in times like this.
It’s why in certain cases, you could even negotiate a royalty, or “commission,” on the profits you help to generate.
It wouldn’t be unreasonable to ask for a 2% to 5% royalty on the increase in profits directly attributed to your writing…
Which means if the customer retention efforts you implement help a company boost their profits by $100,000…
… the royalty could potentially be $5,000.
Help a bigger company boost their profits by $500,000 or more…
… and that’s a potential royalty of up to $25,000!
Not bad.
Now, of course, not every company will offer royalties… and it’s not something you should expect. BUT…
The possibility is there with the right business that needs help with their customer retention efforts.
Not a bad deal, right?
A Must-Learn Skill for 2025 and Beyond…
As I’ve said…
Customer retention is a skill that’s in demand RIGHT NOW and is one that…
- gives you access to a huge pool of clients, since literally every business wants to be more profitable — and you’re giving them a concrete way to do it.
- puts you on the path to multiple services you can offer and get paid for.
- paves the way for potential royalty deals.
- doesn’t require years of learning or A-level writing talent.
- puts you in a class of your own, since hardly any writers out there are offering this as a service.
The only question is, how do you learn the customer retention strategies that work for any business?
Well, I have some good news! We’ve created a powerful way for you to get up to speed, so you can start landing clients fast…
Introducing… AWAI’s Customer Retention Mastery & Certification Training Program
Your Journey to Becoming a
Customer Retention Specialist
Starts Right Here, Right Now!
Meet Your Mentor
Sandy has over 36 years of experience in our industry and has become a bit of a legend: She was on the team of marketers responsible for creating marketing and client-retention campaigns that helped catapult information publishing giant Agora from $35 million in annual revenues to upward of $1 billion…
- She’s taken dozens of new, “green” writers and helped transform them into some of the most successful A-level writers in our industry…
- She’s worked alongside well-known authors like Dr. Atkins, Matthew Lesko, Larry Crane, and Bill Bonner (Agora’s founder)…
- She’s successfully launched a wide variety of products that are still in existence today.
Your mentor on this journey is legendary copy chief — Sandy Franks.
Sandy’s mission is to get you ready for client work as quickly as possible.
That’s why in this self-paced certification training, you’ll be on the fast track to getting the skills and know-how you need.
You’ll watch all the pre-recorded modules Sandy has prepared for you.
As you move through the training, you’ll also get four specific writing assignments to complete.
These assignments mirror four of the most in-demand customer retention projects businesses need right now… and four “packages” you can offer them.
So make sure you do them and submit them for feedback. This is how you’ll gain the skills you need in record time.
Then, when you’re ready, you’ll take a final test to get CERTFIED — proving to your future clients that you’ve learned the skills they need at the highest level, from an industry legend…
Making you the best person to help them!
Now, don’t worry — Sandy’s designed this training to give you everything you need to succeed, as long as you put in the effort.
In fact, let’s take a look at everything she’s put together for you:
Inside the World of Retention
In your first recorded module, Sandy kicks things off by giving you a true insider’s look at the world of retention.
You’ll discover…
- what retention is and why NOW is the best time to get started (and get paid!)…
- how even the simplest of retention efforts can have a massive impact on a company’s bottom line…
- why so many businesses neglect this aspect of their marketing (without meaning to)…
- where you fit in and why retention is a PERFECT way to start living your version of the writer’s life…
- and much more!
Increased Income Potential —
3 Ways to Earn Fees
In this second module, Sandy walks you through all the ways a company could pay you to help them.
You’ll discover…
- the ins and outs of the retention “auditing” process, so you can help your clients quickly identify all the missed opportunities for boosting their profits…
- what a “blind spot” audit is and how to do one…
- how you can get paid twice by offering to do one thing after you’ve presented your audit…
- a third way you can get paid while having your client do all the work…
- the best way to set yourself up for royalty deals with your customer retention clients…
- and much more!
Retention Audit Package 1
By this point, you know what retention is.
You know how you can get paid.
Now, you’ll learn the first service package you could offer a client.
Specifically, you’ll discover…
- the simple, “10-minute” strategy for getting customers to come back in droves…
- a more-than-400-year-old technique for making customers want to keep doing business with your client…
- one of the simplest yet often-overlooked methods of customer retention (and the one piece of copy you can get paid well to write)…
- how to use a decades-old technology perfected by Xerox to engage existing customers and get them to “know, like, and trust” your client…
- and much more!
Retention Audit Package 2
At this stage of your training, you’ve got one service package you can immediately start selling to your prospective clients.
Now it’s time to give you another service you can offer.
You’ll discover…
- how to develop “special incentive” offers to keep customers coming back for more…
- what your grocery store can teach you about one of the most powerful ways to make customers loyal to your client’s business or brand…
- the powerful technique for getting existing customers to make additional sales on your client’s behalf (most businesses aren’t doing this, and it’s drop-dead simple!)…
- how to use specific days of the week to significantly increase your client’s revenue and profits…
- and much more!
Retention Audit Package 3
In this module, you’ll learn yet another way you can help your client boost their profits.
You’ll discover…
- how to build deep relationships with prospective and existing customers…
- how to use the power of social media to build a “crew” around your client’s business…
- the one thing EVERY business needs to do on a regular basis, to ensure they’re meeting their customers’ needs as best as possible…
- how to continually improve the customer experience and pinpoint exactly what needs to be done…
- and much more!
Retention Audit Package 4
Congrats! You now have three main customer retention packages you can offer your clients.
You can offer to do just one of them or all three — and get paid handsomely.
But we’re not done yet.
In this module, Sandy teaches you the final package you can offer your clients — and this one could be the most profitable for you!
You’ll discover SEVEN unique ways to help your clients increase their profits (without having to retain more customers)…
And how offering this package to your clients can pave the way for potentially generous royalty deals.
Creating a Client-Focused
Retention Proposal
You’re almost ready to learn how to get clients!
Before you go out there and start offering your services, it’s important to know how to create a great retention proposal.
Sandy’s got you covered.
You’ll discover…
- the elements you NEED to include in your proposal…
- how to structure your proposal so it gets accepted (and you get paid)…
- how to outline your fee schedule in a way your client understands…
- a simple way to ensure your client understands the value you’ll deliver…
- and much more!
The Best Places to Find & Land
Retention Clients
In this module, Sandy’s joined by AWAI Success and working copywriter Michele Peterson!
One of Michele’s specialties is finding and landing clients, and she holds nothing back during this conversation. She gives you her hard-won tips and insights that she discovered while building her own successful copywriting business.
You’ll discover…
- why great-paying clients are EVERYWHERE…
- the one place where you could land your first client instantly…
- how to use this free service to attract all the clients you need… (Think you need to build a website? Think again!)
- the kinds of companies you should target and how to approach them…
- and much more!
Use This Client-Attraction Toolkit IMMEDIATELY
To further help you land clients right out of the gate…
… you’ll also get a BONUS client-attraction toolkit!
This exclusive toolkit includes a complete, templatized marketing kit you are free to “tweak” and make your own.
You get…
- LinkedIn taglines to use, so clients know instantly how you can help them…
- proven social media profile templates you can use across all of your pages…
- word-for-word scripts of what to say during client conversations (so they’ll be more likely to say “Yes!”)…
- a customizable brochure you can send to clients, complete with retention stats and figures showing just how much adding retention programs can boost their profits…
- and ready-made articles on the “why” of client retention to use in all of your content marketing efforts!
This is a complete, done-for-you marketing package. One that would potentially cost hundreds or even thousands of dollars to hire someone to assemble for you.
But you’ll get it for free. Just “plug and play,” and you’ll be off to the races.
You Also Get a Complete
“Accelerated Success” Bonus Library!
Sandy wants to ensure your success.
So she’s including a number of key bonus resources.
All of these are designed to significantly shorten your learning curve and accelerate your success once you’re “in the field” and working with clients.
It starts with giving you the tools to “systematize” your new business as a Customer Retention Specialist:
Bonus #1
Easy-to-Use Retention Checklists
You don’t want to reinvent the wheel each time it comes to getting a client and working with them.
That’s why you’ll receive a complete “suite” of checklists designed to make running your business much easier.
You’ll get…
- the “20-Point Retention Specialist” Checklist — so you can quickly conduct a “mini audit” and see where your client can improve their retention process using proven techniques.
- the “Building Better Customer Relationships” Audit Checklist — so you are able to identify where your client needs to strengthen their communication with their customers.
- the “Paving the Way for Increased Profits” Audit Checklist — so clients can see where they can improve (or add) elements of their business to bring in more revenue from existing customers.
- the “Show Appreciation” Audit Checklist — so you can ensure your clients are doing everything they can to make sure their customers feel valued.
- the “Client Attempts to Stay in Touch with Customers” Audit Checklist — so you’ll be able to pinpoint how your client is communicating with customers and how they can improve their efforts to maximize retention.
Print these out. Study them. And then start using them as soon as you finish your training with Sandy!
Bonus #2
Ready-Made Retention Trackers
As a Customer Retention Specialist, your expertise is helping your client retain their customers.
Well, that means you need to be doing the same in your own business!
It takes effort to land your first few clients. You want them to keep coming back.
So how can you retain them?
By showing them how much money they’re making by working with you!
That’s why Sandy’s included these ready-made retention trackers.
They’ll help you track and calculate every key performance indicator (KPI) related to retaining customers and boosting your client’s profits.
You get all these:
- The Churn Rate Calculator
- The Month-to-Month Churn Rate Tracker
- The Customer Satisfaction Score Tracker
- The Renewal Rate Calculator
- The Retention Rate Calculator
My advice?
USE THEM!
They’re what you’ll show your clients as you work with them. Each month, you can show them the cold, hard numbers of how their business is becoming more profitable right before their very eyes…
… all because they made the smart choice to hire YOU!
Bonus #3
The Secret Language of Retention
As a Customer Retention Specialist, it’s critical you learn the lingo used by those who’ve been in the industry for years.
And although Sandy gives you the knowledge you need throughout the eight modules…
… it’s still important that all the key terms “stick” with you, especially as you’re getting started.
After all — you wouldn’t want to have an interested client on the phone, only to have them ask you something and you have no clue what it means, right?
That’s why you’ll want to print this guide and have it next to you at all times, especially when dealing with clients.
It defines and explains all the key terms you’ll need to know, like churn rate, renewal rate, engagement rate, expiration, and more.
With this by your side, you can confidently speak to clients and present yourself as a true professional who walks the talk.
Bonus #4
Profits 101
Being a Customer Retention Specialist means you do one thing well:
Help your clients uncover more profit in their business.
But here’s the thing —
How can you do that to the best of your ability…
… if you don’t yet understand fully how marketing works to generate those profits in the first place?
It’s why Sandy’s including this powerhouse resource: to give you the key marketing knowledge you need to continually drive profits UP!
You’ll learn all about front-end marketing versus back-end marketing (and how it relates to increasing profits)…
You’ll learn the areas where a company has to spend a LOT of money to make money… and where they DON’T have to spend a dime to generate more sales…
And you’ll discover small tweaks you can recommend or get paid to make on behalf of your client — that can make a dramatic difference in their bottom line.
By the time you’re done with this guide, you’ll KNOW without a doubt how valuable you are, and might even consider raising your rates!
A Quick Recap of Everything You Get
- Eight recorded training modules with industry legend Sandy Franks, all available 24/7, for you to go at your own pace…
- A complete education in the profitable art and science of retention, where you’ll learn four different service packages you can offer clients to help boost their profits and how to potentially set up royalty deals for your efforts…
- Skill-building assignments with FEEDBACK, so you can gain confidence and the skills you need to approach clients and truly help them become more profitable by retaining more of their existing customers…
- The opportunity to get CERTIFIED as a Customer Retention Specialist, and, once you pass, permission to proudly display your badge online and in all your self-promotion materials…
- The Client-Attraction Toolkit, which gives you a complete, templatized marketing kit you are free to “tweak” and make your own.
PLUS…
- BONUS #1: Easy-to-Use Retention Checklists, which will help you systematize your business and make sure you expertly work with your clients every time…
- BONUS #2: Ready-Made Retention Trackers, so you can show your clients how profitable it was to hire you…
- BONUS #3: The Secret Language of Retention, where you learn all the terms you’ll need to know as a Customer Retention Specialist…
- BONUS #4: Profits 101, your complete guide to understanding marketing and the key parts that lead to greater profits.
By the time you’re done, you’ll have the ability to walk into any business and show them exactly how you can potentially help boost their profits by 25%–95%.
And once your client starts to see the results… there’s no reason why you couldn’t keep them as a client and negotiate a royalty on the extra profits you’ve created for them.
That’s why even at $5,000 — AWAI’s Customer Retention Mastery & Certification would be an out-and-out bargain.
But I want you to learn this all-important skill. Especially because it’s NEEDED right now in 2025 (and will be needed for years to come).
Which is why you won’t pay $5,000 today…
Or even the discounted rate of $2,500 members paid when we offered this training live.
Through today’s special invitation…
You can gain access to the self-paced, “on-demand” version of this certification…
Including IMMEDIATE access to all the training materials — the eight modules, the exclusive toolkit, and the bonuses…
… so you can start getting the knowledge and skills you need to effectively help businesses boost their profits and get paid well for it…
For just…
$5,000
$495!
Why Now Is the Smart Time
to Learn This Skill
Even though things are uncertain right now…
Even though ad costs are rising and AI tools will keep evolving…
One thing is certain:
While businesses always need to keep the customers they’ve worked hard to earn…
It’s even more important in times like the ones we’re living through right now.
Writers who can help them do that — with empathy and an eye toward building real relationships — will always be very valuable.
That’s why if you’re at a point where you want to build a full-time writing career…
If you’re looking for a clear path forward and would prefer one that’s practical, relevant, and aligned with where businesses “are” right now…
And if you want to do meaningful work that supports long-term business growth (without needing to write long sales pages or learn how to craft complex marketing funnels)…
Then this is the place to start.
In this certification, you’ll learn exactly how to offer this high-value service — even if you’re brand new to writing.
You’ll get the guidance and step-by-step instruction you need to build confidence and take action.
So if you’re ready —
Click here to get instant access today.
Out of ALL the skills we offer to train you in here at AWAI…
Retention is hands-down the most practical and applicable skill that can be used with almost ANY kind of business in today’s tough and competitive environment. Even if you have plans to learn and offer other kinds of writing projects — this is one of those “must-know skills.”
I sincerely hope you’ll take advantage of this opportunity to learn it from one of the industry’s best!
To your success,
Rebecca Matter
President, AWAI
P.S. As soon as you lock in your access to the “On-Demand” Customer Retention Specialist Certification, you’ll also receive a powerful set of bonuses to help you get started faster and feel more confident offering this skill to real clients.
You get…
- a complete Client-Attraction Toolkit with templates, messaging scripts, and ready-to-use marketing assets…
- plug-and-play checklists and trackers that make it easy to deliver retention work professionally…
- a “secret language” guide so you sound like a pro — even if you’re just starting out…
- a crash course in how retention connects to profit, so you can speak your client’s language from Day 1…
- and more…
These resources are included to shorten your learning curve and help you feel ready to offer this skill as a service.
So what are you waiting for?
Click the button below to get started: