But He’s Not
Writing Content
Anymore!
Instead, he’s staking his next claim
(and making millions) with something EVEN BIGGER…
Something today’s companies need NOW more than ever…
And he needs YOUR help meeting the massive demand!
Dear Copywriter,
As a copywriter and marketer, I was shocked to hear this…
One of the greatest content writers in the world…
The man who pioneered modern-day content marketing before it even had a name…
Who forever changed how people use the Internet…
Influenced major brands like Salesforce.com — a $10-billion-a-year company…
Even had a hand in how Google ranks web pages today…
JUST STOPPED!
Stopped doing what he was masterful at…
The very skill upon which he built his thriving $12 million writing business.
He stopped writing content!
He sold his business.
And disappeared.
The speculations about “why” began.
Was he burned out?
Was he taking his millions and retiring for good?
Turns out they were the WRONG questions.
Because the man who tamed the “Wild West” of the Internet and helped make it a powerful resource for billions of people and businesses alike…
Wasn’t riding off into the sunset…
Instead, he’d discovered something EVEN BIGGER on the horizon… something today’s businesses need even more than great content.
I’m talking about the SOLUTION to a new problem over 90% of companies that market online have today…
Something only a writer can fix.
Now companies are lining up for his help and opening up their corporate bank accounts in a BIG way…
(I’ll show you just how big in a moment…)
But here’s the thing…
Even with his new company and the team he’s put together…
They can’t do it alone.
The need and the demand — is simply too great.
That’s where you come in…
As an AWAI member and aspiring writer, you’re already in the ideal position to help him meet the massive demand…
And he’s specifically asked for YOUR help!
This is HUGE for any writer or aspiring writer…
Because as I’ll show you in a moment, this is an opportunity to add $5,000… $10,000… even $15,000 per month in NEW revenue to your freelance writing business…
Without writing a single word of sales copy.
No “hype-y” ads… no long sales letters… nothing of the sort.
It’s all going to make sense to you in a short moment.
But before I get to the details, you may be wondering, who, exactly, is this copywriting legend?
And why is he the PERFECT partner to lead you to this modern-day “gold mine” of an opportunity?
If you’ve worked as a copywriter, maybe you’ve guessed it already…
Introducing Content Marketing Visionary
Brian Clark
Many regard Brian as the man who literally invented modern-day Internet content.
What do I mean by “modern-day” content?
If you remember the earliest days of the Internet, you remember that websites were crude — especially by today’s standards …
And the words — or “content” — that populated them?
Just as crude!
Most were companies listing a bunch of products and services they offered with random links.
There was very little copy that engaged or “helped” the reader in any kind of meaningful way.
Being the visionary that he is, Brian saw a disconnect.
He understood that the Internet had the power to be something much greater…
That it could — and should — be where people could come to find answers to questions… solutions to problems… useful information…
Knowledge they needed.
And for companies?
It was a chance to be the ones to provide that information… build trust and credibility… and attract more customers…
Simply by offering the kind of useful content Brian knew they wanted.
So, he started writing and perfecting content that spoke to the reader’s interests — rather than just those of the business…
He showed company owners how to write blog posts and content articles hyper-focused on helping readers solve problems, get answers to questions, and improve their lives.
Internet users immediately responded by gravitating to content that gave them information they were looking for — content that Brian “invented.”
You could even say Brian’s work made search giant Google what it is today.
Today, Google’s entire business model is centered on rewarding the BEST and most USEFUL content with the highest related search rankings.
So it’s no wonder Brian became a certified LEGEND in the industry…
Or why his company Copyblogger became the most influential digital trade magazine for the content marketing industry…
Or why The Guardian and Advertising Age recognized Copyblogger as one of the most powerful and influential blogs in the world …
Or why VentureBeat called Copyblogger “the bible of content marketing.”
Or why top Internet marketers like Neil Patel and the Acrolinx team still consider Brian’s Copyblogger’s archived articles “must-reading” for business owners and Internet entrepreneurs everywhere…
Or why this little one-man website grew to generate eight figures in annual revenue… without any advertising…
Or why Brian has been quoted in hundreds of media articles and featured in more than two dozen business books — including Seth Godin’s Linchpin and James Clear’s Atomic Habits …
Or why he was able to sell his operation recently… and “retire” as a multimillionaire.
It’s all because he identified a glaring NEED when the Internet was young — and fixed it.
Now He’s Back with a NEW Mission
But visionaries like Brian don’t just “go away.”
Now he’s back…
Having huge success with his NEXT mission.
It’s a way for businesses to take how they use content to a MUCH higher level…
Reach even more new customers…
Grow sales… boost profits…
And stand head and shoulders above all the “clutter” that populates the modern-day Internet.
In short, Brian’s work is transforming the Internet once again…
Only this time — YOU have an opportunity to be among the handful of writers who’ll help him carry out his new mission…
And add a new skill to your repertoire that can make you a six-figure writer… without writing a single word of sales copy!
Excited?
You should be.
Because besides being an entirely new and unique revenue stream for your writing business, it’s a chance to “elevate your status” as a copywriter…
Make you even more valuable to your clients…
And in the end — make your job as a writer even easier!
So let’s not waste another minute.
Let’s get to the details of this brand-new opportunity and the exciting “partnership” Brian wants to create with you.
Content’s Secret Mission
At the core of this opportunity is CONTENT.
These days it’s no longer a “secret” that companies need the kind of useful content I described earlier to compete.
That’s why more than 90% of businesses are committing huge chunks of their budget to creating as much content as they can…
Take Apple, for instance.
They’re now the most valuable company in the world — yet they announced a $1 billion initiative to stay on top of this growing trend.
Or PepsiCo…
They opened a dedicated 4,000-square-foot studio in the heart of New York’s trendy SoHo district to do the same.
And they’re not the only ones…
Some of the world’s most recognized brands, like Virgin Mobile, L’Oréal, American Express, and Marriott are jumping in with both feet.
But here’s the thing…
While larger companies with big content budgets are THRIVING, thanks to their content marketing…
Smaller businesses are getting left behind.
Why?
They’re missing a MAJOR piece of the puzzle…
A strategy.
A cohesive “plan” that ties all those individual pieces of content together…
That creates a natural FLOW…
And takes the reader on a meaningful journey.
You see, right now there’s a ton of content all over the Internet.
But most of it is random… “hit or miss.”
When the best content takes the reader on a journey… builds trust… creates a relationship… by providing exactly the solution the reader wants!
Here’s a perfect example…
Wading Through the “Clutter”
Let’s say you’re someone who wants to live a healthier, more active life…
So you start doing your “research” online.
You go online and see thousands of hyped-up ads for “quick fix” workouts and “miracle” diets…
And maybe you try one or two…
But you’re no fool.
You quickly realize you’ve been left hanging:
What do I do AFTER I finish the 15 Day Belly Blaster Workout??
Why isn’t this working for me?
And then eventually you realize:
These “quick fix” companies aren’t really looking out for me… They just want my money!!
UGH — no one wants to feel like that!
But that’s exactly why a company with a strong content marketing strategy is so completely different from one without it.
Let’s look at a different scenario.
See if You Can Spot the Difference
This time you go online and come across a helpful, well-researched article that shows that MANY factors can impact your energy, weight, and overall health… with all the studies and backup to prove it.
Information that’s helpful and you truly appreciate.
From there, you’re invited to a blog FULL of helpful information:
- Deep-dive guidance on how to work with your body’s natural processes to achieve your health goals…
- Easy-to-use shopping lists and meal prep plans to make eating healthier part of your routine…
- Interviews and case studies from other people like you explaining what worked and what didn’t work for them before they finally got the results they wanted…
- A newsletter subscription with regular tips and encouragement to help keep you moving a little bit more every day (instead of burning out on one of those crazy workout fads)…
- And even a self-guided quiz to help you pinpoint exactly what you need to focus on first to get the best results…
How much better do you feel about your online experience now?!
This is everything I’ve been looking for… everything I NEED, you say to yourself!
Every question you have — answered …
Every goal — achievable …
And after every step?
You know exactly where to go to find out what’s next on the journey to a “better you.”
No shouting, hustling, or coercion.
You’re not being “sold” at every turn.
ALL of that incredible information and guidance and support — 100% FREE.
Why is it so important that you and others have this positive experience when you’re searching for solutions online?
Because companies that provide it earn trust and respect.
So when it’s time to buy a new cookbook or health supplement — who are you going to turn to?
Those random flashy ads???
Heck no!
Who Do You Turn To?
You’re going to come right back to the people who have already shown you they understand what you’re trying to do and are committed to helping you do it.
Now you’re a happy paying customer.
But a successful content strategy doesn’t end once you’ve bought something.
Businesses know that your BEST customer is an existing customer… someone who’s bought from you before.
So, the conversation continues with even more great content…
Maybe it’s a printed newsletter that gets mailed to you… an e-letter… a biweekly email…
Whatever the format, it’s information that speaks to you about what YOU are interested in — which is living a healthy lifestyle.
The relationship builds and builds and builds.
Now you’re not just a customer…
You’re a customer for LIFE!
That’s the POWER of a well-planned, cohesive content strategy.
That’s what today’s companies want and need.
Not content writing per se…
But a CONTENT STRATEGY instead…
That’s what Brian and his team are fully focused on these days.
But because there are so many companies that need this, he needs YOUR help…
Which is why this content legend wants to share his simple five-step method for helping companies “rein in” all that random content… and create a better experience for their current and potential customers.
I’ll tell you more about this method… how it’s helping companies… and how it can add thousands of dollars in revenue for your writing business in a minute.
Why share it with you?
Very simple:
You’ve Already Got the “Instinct” for This
As a writer, you’re walking into this opportunity with a huge head start.
Even if you have zero experience with content or content strategy… you have a natural “instinct” for this.
And it’s something you’re going to love doing.
Why am I sure of it?
Because content strategy is very similar to basic storytelling.
The goal is to take your reader on a journey.
So as a writer, you already understand the essence of what Brian is going to teach you… and what you’ll be doing for your clients…
Which is to simply put the right pieces in the right place!
In fact — I’m so sure… here’s a little test for you.
Let’s try it…
See if you can put this sequence of events into the right order:
- And in the end, she overcomes the “bad” in her life and returns home transformed into a better version of herself.
- On her journey, she learns how to use new tools and gains confidence in her skills…
- The hero starts out dissatisfied with her current situation…
- One day something propels her out of her “comfort zone” and onto a fantastic journey…
Think you’ve got it?
Let’s check…
Obviously, the sequence of events in the above example is all wrong…
Here’s how the story SHOULD go: 3 — 4 — 2 — 1…
- The hero starts out dissatisfied with her current situation…
- One day something propels her out of her “comfort zone” and onto a fantastic journey…
- On her journey, she learns how to use new tools and gains confidence in her skills…
- And in the end, she overcomes the “bad” in her life and returns home transformed into a better version of herself.
Probably seems like common sense to you!
And although this may be a simplified example…
The truth is — this is exactly the kind of “structure” businesses are missing when they don’t have a cohesive content strategy in place.
By putting out “random” content that doesn’t take readers on a positive journey, it’s like they’re publishing a novel with all the chapters in the wrong order…
All the “words” are there — but it makes no sense…
And then they wonder why readers aren’t responding favorably to their content!
You — to the Rescue!
But as a writer who understands content strategy, you’ll have the knowledge to put those chapters in the right order.
You’ll have the recipe…
Simply by following five simple steps Brian uses for every content strategy he crafts — you’ll have the expertise to ensure their content tells a complete story…
One that takes your readers on a journey…
Helps them get the things they want…
And takes them from a clear starting point… to a SATISFYING conclusion.
And for companies, that means more prospects… more engagement… more visits to their websites and sales pages… more happy customers!
Companies embracing content strategy are seeing breakthrough success.
Fanatics, a sports e-commerce company, wanted to attract more sports lovers to its website.
So they launched a blog with content that engaged readers during popular sporting events and seasons… offered articles of interest to sports enthusiasts, and were quick to write about emerging trends in the sports world.
The result?
A 1,100% increase in organic search engine traffic in just six months!
Home improvement marketplace Porch wanted to improve their recognition, authority, and visibility with cohesive content strategy…
Within a year, Porch was able to boost monthly visits to their website by 20,000, generate 37,000 social media shares, and get over 3,500 press mentions in places like the Washington Post, CBS, and The View.
Addiction information specialist Alcohol.org saw massive gains…
Its new content strategy resulted in 700,000 additional monthly visits to their website, a 342% increase in the number of links to the site, and 4,500 press mentions.
The result of all this added engagement?
Shocking Results for Your Clients
More customers. More sales.
A new content strategy from Brian and his team helped CMA Exam Academy increase its monthly revenue by more than 124%.
By simply adding a content strategy for the blog for online course creators Julie Francom and Meagan Heaton, Brian’s team increased traffic to their websites by 254% and tripled revenues.
Another course creator in the automotive space called IA Path saw a 10-fold increase in sales leads and its revenues jump 400% in six months after putting a simple content strategy in place.
And here’s the thing…
It doesn’t matter if your client is a Fortune 500 company… or the corner flower shop in your hometown…
Once you know the proven formula behind a successful content strategy Brian will teach you — you can apply it to every client you work with!
So, imagine yourself walking into a company… applying Brian’s simple five-step content strategy approach…
And learning that your recommendations helped them double, triple, even quadruple their revenues!
You’ll be their hero…
Word will spread, and your skills will be in huge demand…
And as a content strategy planner and adviser — you can command fees equal to or greater than what you can make writing… in a fraction of the time…
Without writing a single word of copy!
But the news gets even better…
From Strategist to TOP Writer
Once you start offering your services as a content strategy specialist, it’ll be like opening the gates to a literal flood of premium writing assignments…
Yours for the picking!
Because remember what’s at the very core of a successful content strategy …
It’s GREAT CONTENT that educates potential customers… gives them the information they’re looking for… earns their trust… and takes them on a journey that turns them into lifelong customers.
Who’s the best person to write that content?
You — the person who’s creating the strategy for them!
These are NEW writing assignments that can double and triple the money you make…
And push your writer’s income high into the six figures.
Remember — content writing is not a “one and done” project. Businesses serious about online marketing need a steady stream of new content week after week.
They need daily blog posts…
Multiple articles every week…
E-newsletters… website pages… social media posts…
It’s more than just a massive pile of writing…
It’s never-ending!
Your Never-Ending Stream of Writing Income
No matter how much you write for them — they’ll always need more, “fresh” content to keep their readers engaged and happy…
More than any one writer could take on…
And because you’re their “top writer” (thanks to your expert content marketing strategy), not only will they be offering you as much writing work as you could possibly want, but…
You’ll also have the power to cherry-pick ONLY the projects you’re excited about writing!
The rest? You can pass those down the line to other content writers…
100% secure in the knowledge that next month you’ll be in the exact same enviable position — with “first dibs” on the projects you want to write.
And while most writers have to look for new clients and new projects to write every month…
You’ll have a long line of writing projects laid out in front of you…
Projects you can pick and choose to fill your plate with… and collect expert-level writing fees for week after week.
In fact, that’s why it’s common practice for writers who specialize in content strategy to “lock in” just two, maybe three clients…
And never bother hunting for clients again!
As a content strategy expert, you’re in the game at a much higher level.
You’re no longer just a hired-gun freelance writer…
You’re a professional consultant/writer/revenue generator all wrapped into one!
Just 5 Simple Steps and You’re OFF!
I hope you’re seeing now how teaming up with Brian Clark — a certified Internet marketing and copywriting legend — will be the VERY BEST decision you’ll make as a professional writer.
That’s why I’m so excited to show you Brian’s five-step plan to becoming an in-demand content strategist…
Something we simply call The Brian Clark Method…
But first, what do we know so far?
We know content is a powerful tool for attracting new customers and keeping existing ones by helping to build trust and credibility.
We know there’s A LOT of content out there right now… being generated by millions of companies.
Most of it poorly planned — like throwing fistfuls of flour, eggs, and sugar into an oven and hoping a cake will magically appear.
And we have this new mission from a legend who invented modern-day content…
That for content to work at its best — companies need a PLAN.
What Brian calls a content marketing strategy…
And right now, he’s sharing everything he knows with you… every engagement-, traffic-, and revenue-boosting technique he’s developed over the years…
Including his secret five-step “recipe” for a winning content strategy…
So you’ll be able to walk into any company large or small and say,
Here’s the EXACT CONTENT your company needs right now to engage and attract more customers… and send your sales through the roof!
The good news is — it’s as easy as following a simple, PROVEN recipe.
Here’s a look at what Brian will teach you when you enroll in The Brian Clark Method for becoming a content strategy expert.
Getting Started Getting into the Content Strategist MINDSET
It begins with mindset.
Why is “mindset” so important?
Very simple.
You’re probably here at AWAI because you’ve always wanted to be a writer.
But this opportunity isn’t just about writing…
It’s about adding a NEW SKILL to your repertoire: that of a “consultant” specializing in content strategy.
As much money as you can make as a writer, you can make a lot more as a consultant.
It has to do with the VALUE you’ll bring to your client.
You saw it in the examples I showed you earlier…
As a content strategy expert, the skills Brian’s about to teach you have the potential to double, triple — even quadruple your clients’ revenue.
So, if a company with $50,000 in revenues per month rockets to $100,000… $150,000… even $200,000 per month as a result of YOUR efforts…
What is your worth to the company?
In a word: substantial
Many writers who are “hired guns” used to getting paid on a per-project basis don’t grasp this.
So they tend to undervalue their worth.
Brian wants to make sure that doesn’t happen to you…
He wants to ensure you go into this opportunity fully aware of the VALUE you bring to any client…
And that you have the confidence to charge accordingly.
With that mindset in place, you’ll be ready to tackle the next phases of your training where you’ll be creating a content marketing strategy for a REAL client.
Then, it’s time to head into the core training…
Step ONEWHY You’re Creating Content
All right, you’ve got the mindset of a professional content strategy expert.
You know your worth.
You’ve met your client.
You’re ready to rock ’n’ roll!
That’s where this session’s training comes in.
Here Brian’s going to take you behind the scenes and walk you through the very first step of his content marketing strategy creation process.
You’ll discover…
- The single-most important question you must answer for this step…
- What every business wants and how that fits into your content marketing plan…
- A key distinction you must make in order to get the best results possible…
- How to avoid the most common mistake rookie content marketers make during this step…
- Three questions you must ask about your client’s prospective customers (get this part wrong and the rest of your content marketing strategy will fall flat on its face)…
- And much more…
After this session’s training, you’ll have an incredibly solid foundation on which to build the rest of your content marketing strategy.
Step TWO WHO You Want to Attract
With the “why” answered, the fun really begins.
You’re going to get clear on who you’re creating this content marketing strategy for — your client’s prospective customers.
Brian loves this part of the process because it’s a lot like taking on the role of a fiction writer and creating “characters” for your story.
Your story’s hero? Your reader.
They’re the ones you’ll help go on this journey to get whatever it is they want…
Which is why nailing down who you’re aiming your content at is super-important.
You’ll discover…
- Why you want to make sure you’re always CHOOSING who to attract with your content marketing…
- How to create an avatar of the “character” you’ll be writing to…
- The “audience archetype” — what it is and what you need to know about it…
- How to get clear on the character who’s a perfect fit for your client’s business…
- Why you want to make a list of the characters you’re NOT writing to…
- How to do the research required to really dig deep into who your character is…
- How to discover your character’s core values and document them…
- The one rule you need to remember CONSTANTLY as you continue to build out your character…
- What empathy mapping is, and how it dramatically simplifies the character creation process…
- Character archetypes — what they are and why they’re important…
- And much more…
Make sure to do your required reading and writing exercises for this session. And then get ready to roll up your sleeves and put in some serious work in the next session.
Because Brian is ALSO going to introduce you to two important exercises:
- The empathy mapping exercise
- The “creating your archetype” exercise
Your task this session will be to complete both of these exercises on your own after you understand them.
This is your chance to really flex your creative muscle.
So, HAVE FUN with this.
And take pride in the fact that you’re well on your way to becoming a content marketing pro, putting in the work that most people simply won’t.
Step THREE WHAT Information Do They Need?
Thanks to this simple step-by-step process, you’re already halfway done with planning your successful content strategy!
You already know who your character is.
You know their core values.
You know what they want, and why.
Now it’s time to put that into the context of the overall experience you want to create with your content marketing — what Brian calls the “buyer’s journey.”
So in this session, you’ll discover…
- How to uncover the “story” in your character’s head…
- Why the buyer’s journey is KEY to mapping out a powerful, effective content marketing strategy…
- How the buyer’s journey parallels Joseph Campbell’s concept of the hero’s journey…
- The eight core steps in every buyer’s journey…
- How to make your client’s product or service the “trusted guide” in the journey…
- And much more…
Are you starting to see why Brian has you spending so much time figuring out WHO you’re creating a content marketing strategy for?
Your character (or prospect) is the hero of the buyer’s journey. And it’s your job to help him on that journey every step of the way.
So, your exercise for this session will be to plot out your own character’s buying journey for your client.
This is where the magic really happens and you gain REAL skills as a content marketing strategist…
Step FOUR WHEN to Say What —
The “Order” of Your Messaging
In this session, all your hard work will pay off in spades.
Because now it’s time to figure out what you’re going to say to prospects, WHEN.
Make sure you bring the buyer’s journey map you’ve been creating to today’s session, where you’ll discover…
- What influence touch points are, and why they are important in the buyer’s journey…
- How to figure out what to say to your character each step of the way on their journey…
- The concept of “controlling the narrative” and how it can exponentially improve the results your client will get with your content marketing strategy…
- The biggest mistake most marketers make when it comes to the buyer’s journey (fortunately, you won’t make this one since you’re learning the RIGHT way to do it)…
- The seven key “influence principles” and how to include them strategically in the buyer’s journey you create…
- How to think in terms of four different types of content as you map everything out…
- And much more…
This is an exciting session because it’s where you really get to see a professional content strategy in its “near final” form…
But there’s ONE MORE important step in the process left…
Step FIVE HOW to “Talk” to Your Reader…
In a Voice He or She Wants to Hear!
All right, we’re almost at the finish line.
Now that you have the entire buyer’s journey mapped out, it’s time to wrap it up by figuring out HOW you’re going to communicate to your prospect (character).
In this session, you’ll discover…
- The importance of learning the right way to communicate with your prospect (and why it can mean the difference between failure and success)…
- How to uncover the right “how” for the buyer’s journey you’ve created…
- Examples of how language can elicit very different emotions (and why that matters to your character)…
- How to think of the “how” in terms of the four types of content…
- And much more…
There you have it!
Five simple steps to a creating a highly successful content marketing strategy.
Easier than you imagined, right?
Identify WHY you’re creating the content and what you want to achieve for your client… WHO you want to aim your content at… and WHAT information they’re looking for.
Then it’s just a matter of WHEN to say what… and the voice or “persona” that best matches the business.
Once you know this five-step process…
Once you’ve done ONE content strategy plan…
You never have to “reinvent” the process.
Simply replicate it for one client after another, after another.
And speaking of clients…
You didn’t think Brian would leave you hanging there, did you?
Not a chance!
BONUS SESSION CLIENTS … How to Land Your First — and Soar from There!
The beauty of content marketing is that it works in ANY industry.
You don’t have to pick a niche.
You don’t have to become an expert in any one area.
A strategy that works for one company in one industry… will work for the next company in the next industry.
Combine the sheer volume of companies with the huge demand…
And you’ve got A TON of clients who need YOUR help.
And remember…
You need only two or three to make a great living as a writer/consultant!
To help you land them, Brian’s included an ingenious training session on how to attract high-paying clients using the content strategy skills you just learned!
You’ll discover…
- How to identify your ideal character to sell your services to…
- The buyer’s journey that leads your character right to you…
- Idea starters for communicating with your characters and controlling the narrative…
- Tips on how to design the content on your site for maximum impact (and results)…
- Why doing content marketing for yourself is the best “portfolio” piece you can have…
- Pricing strategies you can use…
- And much more…
By the time he’s done, you’re going to have a CLEAR action plan on what to do so you can start attracting high-quality clients.
But there’s more.
Everything You Need and MORE
As you can see, Brian has pulled out all the stops to help you become a successful content marketing strategist.
In fact, this is exactly how Brian would train you if you came to work for him at one of his current start-ups.
Before you could write a word of copy, he’d walk you through his entire system step-by-step, as he’s doing here.
In the past, the only way to get this was to actually WORK for Brian, or to be one of his high-end clients. But now, through this training program, you get access to his method as well.
With just these core trainings alone, you’ll have what you need to create a six- (or seven-) figure career for yourself.
And speaking of money…
You’re probably wondering how a content strategy expert gets paid — and what the “money side” of things looks like.
There’s NO Limit to What You Can Earn
This is where it gets exciting — and you have a ton of options.
Like I said before — many content strategists work exclusively as consultants, where ALL THEY DO is map out a successful content strategy plan.
The writing is either left to the company… or you can pass the work on to writers they know and trust.
In this scenario — you can charge one-time fees of $1,500 to $3,000… depending on the scope of the project.
And given that — once you’re up to speed — it’s possible to plan out a successful content strategy plan using Brian’s five-step approach in a week or less…
That puts you near the six-figure range on consulting alone!
But remember what I mentioned earlier…
Most companies in need of a content strategy ALSO need to have content written…
And the most logical person to write that content… is YOU.
In this case, we know of copywriter/consultants who are paid $5,000-per-month retainer fees to create and maintain a content strategy PLUS write the content needed.
Given that content projects are fast and simple to write — especially when you have a plan…
Just three clients looking for three, four, or five fresh content pieces a week can pay you as much as $15,000 per month… and still leave you time to live the life of a carefree freelance writer!
Of course, some take it a step further…
By taking on more clients and hiring a team of writers.
Now the sky’s the limit — all depending on how BIG you want to go… and how many writers you want to work with!
So you see — lots of options.
My advice?
Get this enormously valuable skill FIRST — then see where it takes you.
And know one thing:
Practically Zero Competition
With this powerful knowledge and training under your belt, you’ll have a huge “leg up” on 99.9% of the writers out there who do not have the content strategy skills you’ll have!
You’ll bring enormous value to your clients…
And because of that important value you bring, you’ll be able to charge far more for any writing you choose to do than ordinary writers.
Now, before I get into the cost of The Brian Clark Method ;— and how you can start working with Brian immediately…
There are two more things you need to know about Brian:
- He’s passionate and loves working with new writers, and…
- He always OVERDELIVERS…
Which means his training on mindset… his “five-step content strategy creation system” revealed… his insights on finding and landing clients…
Are just the beginning!
He’s included a few extra “perks” I think you’ll absolutely love…
Fine-Tune Your Skills with This “Over-the-Shoulder” Video Training Series
Brian has arranged for one of his top trainers to create an “Over-the-Shoulder” video lab training series just for you.
In this series, you’ll get an inside look into how a professional content marketing strategist would approach each of the exercises Brian gives you throughout your training.
You’ll get to see each step of the process in detail, from start to finish.
Brian’s trainer will also reinforce the relevant lessons used to complete the exercise. Then, once it’s done, you’ll have something to compare your work against.
I can’t stress enough how valuable of a tool this is. No more wondering if your work is up to par. Thanks to this additional video training series, you’ll KNOW how to make sure you produce something of high value.
This way, when you approach clients, you’ll be confident knowing you can deliver the goods.
If we were to make this kind of in-depth video training series available for sale on its own, we’d probably charge upward of $1,000…
But you get it FREE when you enroll in The Brian Clark Method.
However, it doesn’t stop there.
You also get access to…
Your Content Marketing Strategist
“SUCCESS LIBRARY”
Brian has gone the extra mile to make SURE you have everything you need to succeed as a content marketing strategist.
He really wants to see you land your first few clients… and launch your writer’s life once and for all (or grow your existing business if you’re already a working copywriter).
So to that end, he’s included a complete “Success Library” that will help you with additional insights, templates, and more to get you up and running.
Here’s what you get:
BONUS #1 CONTENT MARKETING RESEARCH 101
— Mastering Research the Easy Way
In this special report, you’ll learn what you should be researching, where to find the best tools, and the most important thing to consider before you begin your research.
When you get your research right, your copy and content marketing strategy practically write themselves.
Writer’s block will be a thing of the past, and instead your biggest problem will be having TOO MANY ideas!
And in this report, you’ll learn a simple six-step content marketing research process that works every time.
If this report were to be sold on its own, it’d fetch at least $79. You get it free!
BONUS #2 KEYWORD RESEARCH GUIDE
Keyword research is a fundamental part of online marketing. And it’s a CRITICAL part of any winning content marketing strategy. That’s because keyword research is ultimately market research.
It gives you a good idea of what your prospective clients and customers are thinking… and what they want to know before they’ll complete their buyer’s journey.
And this guide will show you how to become a keyword research PRO.
Again, if this were to be sold online, it would probably be listed for $49. But you get it free!
BONUS #3 More Important than Marketing:
GETTING PAID WELL!
Now you’ve got what it takes to create and plan super-valuable content for your clients… but how do you make sure you get paid (and paid well) for your skills??
Don’t worry — Brian’s got you covered! In this critical bonus webinar he’s taken a full hour to show you step-by-step exactly how to navigate the ins and outs of getting paid for your content writing services.
He’ll show you how to lock in great writing contracts… how to maximize your writing fees… what NOT to do when negotiating your pricing with clients… and much, much more.
That way, you’ll never have to worry about the money side of your content marketing business!
A business coaching resource this powerful would usually sell for $500.
But again — Brian agreed to include it as part of his Brian Clark Method program at no extra charge!
AWAI Could Be Your First Paying Client!
There’s another “perk” you get with Brian’s content marketing strategist training…
A chance to land AWAI as your next client!
Because here’s the thing…
Like so many companies today, we have a ton of great content we can share with aspiring writers…
But we’re just now in the process of creating content strategies to reach out to certain segments of the market…
And we could use your help!
To that end, we’ve set up a “live” AWAI spec assignment for you on your member page. Feel free to use this as your project to work on as you go through the program.
When it’s done, send it in.
Our marketing team and I will review it, and if we like what we see, we’ll be in touch to pay you and talk about having you work on a content strategy for us…
We’ll even give you an opportunity to write the content if you want to.
I absolutely hope I hear from you and get to read your submission. We’re always looking for great people to work with, and the skills you’ll learn through Brian’s training are something we value HIGHLY.
The amount we’ll pay will depend on the scope of the project…
But I assure you — if we like what we see and you want to work with us, your first project will pay in excess of what Brian’s training will cost!
So Let’s Recap…
As soon as you enroll in The Brian Clark Method, you get…
- Your “mindset-transformation” orientation session… five prerecorded training modules to walk you through Brian’s core techniques… a $3,500 value
- “Over-the-Shoulder” video lab training series with Brian’s trainer — a $1,000 value
- Content Marketing Research Guide — a $79 value
- Keyword Research Guide — a $49 value
- The Getting Paid Well Webinar — a $500 value
- Access to AWAI “LIVE” Spec Assignment — priceless!
In all, that’s an approximate total value of $5,128 to learn from one of the PIONEERING LEGENDS of content marketing.
Let me just stop a second here… and say… how cool is that?!
You get to learn DIRECTLY from the man who helped pioneer the content strategy techniques being used by today’s leading companies…
In a $300 BILLION market that’s growing every day!
That’d be like learning the online retail business from Amazon.com’s founder, Jeff Bezos… or value investing from someone like Warren Buffett.
Remember — Brian literally “wrote the book” on modern-day content!
He and those who followed his example are a huge reason why Google — the $1.66 trillion search engine behemoth — has built its entire business around delivering the very best content to Internet users.
And now — you not only get to join him on his latest mission…
You get to learn everything he knows about mapping out a great content strategy.
Frankly, I don’t know of any other training course out there like this.
You’re getting a skill that can practically “future-proof” your career.
Remember, content marketing is here to stay, and it’s only going to get bigger… but it’s the companies that have a clear-cut content market strategy that will lead the way!
And for savvy writers like yourself, it represents an enormous opportunity.
What Will This Do for YOU?
What AWAI’s The Brian Clark Method can do for you… there’s no telling.
But think about it…
If all The Brian Clark Method did was give you the skills, knowledge, and confidence to land ONE client at $5,000 a month… would it be worth it?
Or if all it did was give you confidence and the ability to tell your EXISTING clients you now have another critical service you can offer them, would it be worth it?
If all it did was give you a skill set you can use now and well into the future whenever a client needs it…
One that lets you earn an extra $1,000–$2,500… in a matter of hours… following the simple five-step formula Brian will teach you…
And land consulting/writing “retainer” deals that can pay you $5,000 a month…
That’s $60,000 a year from ONE client… $120,000 from two… $180,000 from three…
All in addition to any other writing projects working with these clients could lead to.
And frankly, the $5,000-a-month retainer is actually a conservative number…
That’s what you can expect when you’re just starting out…
But after a few years of doing this, you can expect to make MUCH more…
What Is a Lifetime of Earning Power Worth?
Looking at it as an investment in your future…. what’s an education like this worth?
$5,000? $7,000? $10,000?
Considering the lifetime earning power it gives you — and the extra VALUE you’re able to bring to any and every client you work with…
It’s easily worth every bit of $10,000 and more!
But given the urgency…
And the DEMAND for great content strategy…
And that it’s AWAI’s mission to make its programs accessible and affordable to ANYONE who is serious about launching their writer’s life …
You won’t pay anything close to that.
We’ve priced this program so that you get it all…
- Brian’s training modules…
- Access to the Over-the-Shoulder video training series…
- The Content Marketing Research Guide…
- The Keyword Research Guide…
- The Getting Paid Well Webinar…
- A chance to nab AWAI as your next paying client (via the “live” spec assignment)…
… all for just one single payment of $2,495.
But it gets even better than that.
Because through today’s special “campaign pricing”…
We’re taking $1,000 off the regular price…
Which means all you’ll pay today is just $1,495!
I hope it’s clear by now that Brian and AWAI are on a mission…
A mission to help “declutter” the Internet…
To help digital shoppers have better, more productive online experiences…
To help businesses better serve their customers and prospective customers by giving them the information they crave…
And to give you yet another way to boost your income as a writer.
Everybody wins!
To make sure that happens, we want to make it as easy as possible for you to take advantage of Brian’s training TODAY.
First thing — for a short time we’re slashing 50% off the price.
No catches, nothing we’re going to hold back.
You get EVERYTHING other have paid $2,495 for — for just $1,495.
That’s not all.
If you’d prefer not to pay all at once, I’ve authorized our Member Success Team to break that amount into smaller “easy to handle” payments.
In fact, Brian’s teaching is so on point, so crystal clear — and his approach is so simple — that there’s a very good chance you could earn your first check as a content strategy specialist before you’re through making payments!
You can see all our payment options when you go to the sign-up page. And if those don’t work for you, call us up! I’m sure we can work something out.
Because the important thing here is that you NOT miss out on this.
Join Brian on His New Mission Today
Last time Brian Clark locked in on a trend, it transformed the Internet and made him and a lot of writers on the leading edge very wealthy.
Now it’s happening again!
I don’t know of a better way to use your “writing skills and instincts” than to become a well-paid and highly respected content marketing strategist…
And use that skill to unlock a virtual river of plum content writing assignments for yourself or the team you might need to help you!
Because that’s the great thing about being a content strategist…
You actually CREATE the need for a never-ending supply of NEW copy!
But I should warn you…
You won’t find this program listed anywhere else on our website or program catalog…
It’s available only through this invitation.
So if you want the benefit of Brian’s master training and guidance — THIS is your only way to get it.
As soon as you enroll today, you’ll get immediate access to all the modules and all your bonuses, so you can get started right away.
There’s No Risk to Try It Out
Of course, we fully understand that you might get into Brian’s program and decide that content strategy isn’t your cup of tea after all.
If that’s the case — I don’t want you to be out one red penny.
That’s where our no-muss, no-fuss guarantee comes in.
Enroll in The Brian Clark Method today and start going through the sessions.
See for yourself how easy and fun it can be to create a content marketing strategy and write the actual content pieces.
In fact, you can take a full 30 days to do this — that way you have enough time to go through the ENTIRE training.
If in that time you still don’t think that what you’ve learned can help boost your income as a content marketing strategist, then no worries.
Simply let us know within those 30 days, and you’ll receive a prompt and courteous refund.
Either way, remember this:
This is truly the only program of its kind. And it’s the only place you’ll learn Brian’s system for strategically creating content. The same system he’s used to build a $12-million-a-year writing business from the ground up.
And it’s the very system that — if implemented — could help YOU become a six-figure writer, living your version of the writer’s life.
You’re Just Moments Away from Completely Transforming Your Life and Writing Career…
Content marketing is no longer the wave of the future.
It’s the primary way businesses attract and engage new customers. It’s here to stay, and it’s only going to get bigger.
What they all need NOW is a STRATEGY that turns “surfers” into “customers.”
That’s where you come in.
This is your opportunity to meet the tremendous demand… earn six figures as a writer/consultant… and DESIGN the kind of life you truly desire.
If you could choose ANYONE to be your “partner” on this mission — there’s no better person to learn from out there than Brian Clark.
Remember, he “invented” modern-day content marketing.
And he created this training exclusively for AWAI. You won’t find it anywhere else but right here, right now.
So what do you say?
Are you ready to join this certified Internet marketing legend on his latest mission?
It’ll be one of the smartest (and most lucrative) moves you’ll ever make as a writer!
To your success,
Rebecca Matter
President, AWAI
P.S. Don’t forget! Your $1,000 voucher toward The Brian Clark Method is good only until November 9th at midnight.
So here’s what I recommend:
- Sign up now.
- Go through all the material.
- Follow the steps on attracting clients.
If in 30 days you’re not satisfied, no problem.
You’re covered by AWAI’s 30-day money-back guarantee.
So you’ve really got NOTHING to lose and everything to gain here.