A Special, Time-Sensitive Invitation

Let Us Help You LAUNCH Your B2B Writing Business AND Land Your First Client Right Now
DESPITE COVID-19.

There’s never been a better time for you as a B2B writer to help businesses come out ahead and get paid very well to do it. Here’s why …

Dear Reader,

They say every cloud has a silver lining.

And even though we’re going through one of the biggest events in recent human history …

 … the truth is, there is a VERY big silver lining for you as a writer.

Let me be clear:

I’m NOT saying this is a good time to profit from what’s going on (like buying thousands of bottles of hand-sanitizer and re-selling them at extortionist prices).

What I AM talking about is launching your writing career, landing your first client, and starting to make a great living as a writer — DURING and AFTER this crisis — by HELPING businesses stay afloat and even thrive.

Because the fact of the matter is — businesses NEED your help. Especially now, as the world begins reopening amidst the coronavirus pandemic.

Your words can help them bring in new leads and customers. And generate all-important revenue that can help them keep their employees on the payroll …

 … help them get set up for massive success when this storm passes …

 … and help them expand and hire even MORE people and give them work at a time when so many people have lost their jobs.

In short —

You can truly be a hero to your clients. All with the words you write.

That’s why I’m writing to you today.

Because I’d like to invite you to a special training we’re holding.

The goal?

We’re Going to Help You Get Your First PAYING Client …  … No Matter What!

To achieve that goal, we’ve partnered with one of the top business coaches for writers in America.

He’s helped literally hundreds of folks launch high-income writing careers.

Truth is, he has it down to a science. Just five critical steps.

Follow them, and you land a client.

It’s really that simple.

And these five steps work even better now that businesses are in dire need of YOUR help.

I’ll tell you more about it in just a sec.

First, let me explain why NOW is one of the best times in recent history for you to launch your writing career …

 … and set yourself up to really thrive and see your income soar when things get back to some kind of “normal.”

More Opportunity Than Ever Before

One of the unique things going on right now is that businesses have to communicate better.

That’s because more and more are being forced to go online.

One recent study done by HubSpot found that customers are researching brands online a LOT more right now. There’s also a significant rise in the number of interactions customers are starting with businesses online, compared to a year ago.

This means businesses of all shapes and sizes have to “up” their marketing game on the internet.

I mean, you’ve probably seen your inbox full of “we’re in this together” type emails, and others that say something to the effect of “here’s what we’re doing to keep you and our staff healthy during COVID-19.”

Not very original. After a while, it all starts sounding the same.

This is why businesses need your help.

They need better messaging in their emails.

They need better website copy.

They need new and better ways to sell their products and services online.

The list goes on.

This is one of the main reasons that NOW is the best time to double down on your commitment to living the writer’s life. And, why there’s never been more opportunity for savvy writers that recognize this.

“But aren’t companies cutting down on costs and marketing LESS during this crisis?”

This is a great question and one I get a lot right now.

As I mentioned earlier, the surge of people going online means many businesses are actually spending MORE right now on marketing and setting themselves up for future success.

That’s because they’re having banner months:

  • Walmart’s sales have soared 20% and is looking to add 150,000 workers as soon as possible.
  • Pizza Hut is adding 30,000 new positions.
  • Peloton, maker of in-home workout equipment, reported 66% revenue growth and a 30% rise in membership for its workout app.
  • Beyond Meat, which makes a plant-based meat alternative, saw its sales grow 157% compared to this same time last year.

These kinds of numbers are unheard of.

And many other companies that do business online are experiencing record growth.

(I’m seeing this every day … Writers we work with at AWAI report being busier than ever!)

Which is why many businesses are actually investing MORE right now in their marketing. Handing you plenty of opportunities for writing projects.

“But what about ME as a writer — should I really bother marketing myself right now?”

To answer that question, let’s take a look at a tale of two businesses you might recognize …

Back in the early 1900s, Post was the best-known dry cereal brand.

Kellogg was in the game as well, but didn’t have as much brand recognition.

Well, as you know in the 1920s and 1930s, the Great Depression hit America hard.

Cereal companies had no clue if people would still spend money on cereal.

That’s why Post did the sensible thing …

They hunkered down. Slashed their advertising budget. Cut expenses. And sat on the sidelines.

Kellogg?

They took a different approach.

They DOUBLED their ad budget. And blasted the air waves with the tagline “Snap, Crackle, Pop” to announce their new cereal, Rice Krispies.

Kellogg’s profits soared nearly 30% in one of the worst economic times in American history.

And because of it, they are the dominant player in the cereal market, even to this day (Post was never able to make up the lost ground it gave up).

It’s Time to Bet on YOU

You have a window of opportunity right now to really set yourself up for massive, long-term success.

All by doing good and helping companies survive and thrive.

Like I mentioned already, we’ve partnered with one of the best writing business coaches in the country.

And using his proven system:

  • You’ll discover exactly what to say and how to say it to land that first client — and even get recommendations on what prices to charge and make sure you get paid what you deserve …
  • You’ll build a complete “marketing machine” that brings you a consistent stream of great prospective clients who are a great fit for you …
  • You’ll have the confidence to land your second client … your third … and so on. No more feeling uncertain if you can “really” do this …
  • You’ll develop a real sense for just how valuable you are as a writer — especially during this time — and know exactly how you’ll help your clients succeed with their communications.
  • And so much more.

5 Steps to Launching Your Writing Career NOW

So now, allow me to introduce you to the man whose system will help you get your first paid client fast.

Ed Gandia

His name is Ed Gandia, creator of the B2B Biz Launcher system for building a high-income writing business.

You may have heard of him.

He’s a fellow AWAI member. And a very successful one at that.

He left a high-paying software sales job to do B2B copywriting. His first year as a full-time writer he made $163,181, and his income has continued to soar ever since.

These days, Ed doesn’t write for clients.

That’s because he’s one of the most sought-after writing business coaches around.

He’s spent almost a decade studying happy and successful B2B writers and copywriters … deconstructing their winning habits, strategies, and techniques … adding proven ideas from his own successful freelance business … and has now distilled it all into actionable training and coaching that WORKS.

An image of a coaching testimonial
An image of a coaching testimonial
An image of a coaching testimonial

In fact, it’s just five simple steps.

  1. You’ll uncover and define your own unique value. Everyone has something unique they bring to the table. But most new writers don’t know where to look. Ed’s got a process that will help you quickly find your biggest differentiators and communicate your value with confidence.
  2. You’ll craft a simple, yet professional-looking client-attracting website. Ed’s got a very specific way to do this that works, time and time again (and no need to be a tech genius to do this stuff either!).
  3. Wondering where you’ll find clients who can hire you? Not to worry. Ed shows you how to build a good prospect list and how to communicate with them. Plus, you’ll learn how to make them an offer they can’t refuse! ;)
  4. You’ll know how to talk about your value and quote projects like a pro. This ensures you end up working with the right clients for you and your business, and that you get paid the rates you deserve for all your hard work.
  5. You’ll know how to get a prospective client to say, “YES! You’re hired!” Ed will give you all his frameworks and templates to do this, along with word-for-word scripts of what to say to interested prospects.

Here’s the Full Breakdown of What You’ll Learn

Throughout your entire training, you’ll have access to a Private Member’s Facebook Group where you’ll have access to Ed and the rest of his team. This is where you can ask questions, get feedback, and any guidance you need to keep moving forward and making progress!

Now, because Ed’s broken it down step-by-step, the entire training spans nine weeks. This gives you PLENTY of time to apply the strategies and land your first paying client.

Many writers who’ve gone through this very same system have landed their first client even before the nine weeks were up (which will likely be the case if you put in the work and do what he says!).

“Fast. I Secured Clients While I Was Still in the Program!”

— Holly Helscher

“Working with Ed has been transformational. While I wasn't quite as new to the B2B freelance writing scene as some of the others, just going through the structured process and bouncing ideas off of Ed helped me position myself very clearly and get motivation to take a lot of steps that I would otherwise not have taken. And now I have 2 clients and enough work to keep me busy!”

— Rafiq Batcha
Los Angles, CA

“By applying the lessons from the weekly schedule and following Ed's advice, I found my first and second paying clients well before the program ended!”

— Gladys Roller
Fort Smith, AR

“Ed's coaching is supportive and encouraging while holding me accountable. He kept reminding us that ‘Done is better than Perfect’ and that gave me the kick in the pants I needed to progress in my business. This program was truly helpful and because of him, I'm in the midst of several talks with possible clients. Thanks, Ed!”

— Susan Underwood
Stafford, VA

“I owe so much to Ed and the B2B Biz Launcher program! The program helped me launch my freelance writing business and land my first (ongoing!) paying client!”

— Marisa Cheatum
San Antonio, TX

Each week, you’ll work through a training module that gives you a critical piece of the process, and then you’ll meet LIVE with Ed’s handpicked coach for a Q&A session where you can get clarity on anything you need help with and stay accountable.

Take a look:

Week 1
Positioning Yourself for Success

In this week’s module, you’ll get crystal clear about what you do … who your ideal clients are … and what unique value you naturally bring to the table.

You’ll discover:

  • Simple “positioning” secrets that will make prospective clients VERY interested in working with you …
  • Why Ed believes the traditional “pick a niche” approach is a BIG mistake (and what you need to do instead) …
  • How to quickly uncover your ideal clients based on the simple “4 key dimensions” of your life …
  • What “value statements” are and why they are crucial to your success moving forward …
  • A simple technique for getting people to refer potential clients to you …
  • And much more …

Week 2
Write Your Website Copy

Having a website is absolutely KEY to being able to attract clients and have them feel comfortable with hiring you.

Ed’s created a fun, step-by-step method for creating a website that’s both simple and polished.

And this week, you’ll take all the raw “stuff” you created in Week #1 and flesh it out into marketing copy for your site.

(Don’t worry, Ed’s included his “copy templates” that make writing copy for your website a breeze.)

Week 3
Build Your Website

Now that you have your web copy ready to go, it’s time to build out your site!

You’ll be guided through a series of screen-capture videos that show you exactly how to set up your site and upload all your copy.

You DON'T need to be tech-savvy to do this.

If you can follow simple instructions, then you’ll end up with a website that looks extremely polished and professional, with minimal hassle.

And if you need ANY help at all, simply go to the Facebook Group and Ed and his coaching team will be there to support you in getting this all-important step DONE!

And if you already have a site?

You’ll learn how to refine your site so it’s more powerful and speaks directly to your best prospects.

Week 4
Implement What You’ve Learned

In just three weeks, you’ve covered a LOT of ground. So this week is your chance to really implement everything Ed has given you so far. Take the time you need to review everything that’s been covered so far … pop in the Facebook group with any questions … and solidify the lessons from each module.

You’ll still have a “check-in” call this week with Ed’s Head Coach, specifically for this part of the process.

So if you have any additional questions or need help with anything tech-related, you’ll get the help you need.

“I Just Wrapped Up a Call with My First Big Company Client!”

“Quick update here, Ed. I just wrapped up a call with my first big company client! They're a huge renewable power company and they paid my 50% deposit without a fuss. I'm officially getting started now after going over the creative brief with them. This was from warm email prospecting!

“I won't send you an email every time I get a new client. I promise! Ha ha! But this is just a huge win and huge step for me and wanted to share. I'll let you know when I've hit the next big goal or even the $100,000 mark. Whichever comes first. ;)”

— Hannah Glenn

Week 5
Assess Your Best Starting Point and Build Your Starter List

Now that you’ve got your website up, it’s time to prep the final stages of launching your writing business and then finally pulling the trigger.

And in order to do that, in this week’s module, you’ll go through a step-by-step process to building your “launch list.”

Plus:

  • You’ll go through Ed’s “List Kickstarter Matrix” that helps you create a solid list of prospects and referral sources …
  • You get the “readiness gut-check” that assesses where you stand right now in three important areas for launching your business successfully …
  • You’ll discover the one place to look if you need to land paying work FAST (and the strategy to use) …
  • Ed will cover how to do a “practice run” of launching your business (so you feel that much more confident, faster) …
  • And much more …

Week 6
Start Prospecting

Now that you’ve put together your “launch list,” it’s time to take some action.

To that end, this week you’ll learn the art of “warm email prospecting.” Ed has a unique way of doing this that flat-out works! (It’s why he has such a high success rate.)

You’ll learn how to write short, powerful, and inviting email messages that help you start productive conversations with prospects.

Oh — and he’s also agreed to GIVE YOU his proven warm email templates.

This makes sending out any emails a breeze. Better yet, these templates work like gangbusters at starting conversations that lead to paid assignments.

Week 7
Qualify Your Prospect and Quote a Ballpark Number

You’ve built your website … . You’ve made a starter list … and you’ve even done some warm email prospecting.

Now, someone is interested in your services and they want to know how much it’d cost … now what do you do!?

Don’t worry. Ed has you covered.

This week, you’ll see how easy talking to potential clients can be — even if you hate the phone! Ed’s super simple “Client Qualifying” techniques will show you exactly what to say and how to say it.

You’ll discover:

  • What questions to ask once you have a prospective client’s interest …
  • How to price projects strategically and profitably (and get an inside look at Ed’s personal Master Fee Schedule) …
  • How to adjust your figures if you’re just starting out …
  • A simple way to present your fees professionally (and increase your chances of getting a “let’s do this!” from your prospect) …
  • The “wishbone” screening technique for making sure you’re talking to the prospective client YOU want …
  • And much more …

Week 8
How to Quote with Confidence… and Land the Client!

This week’s module is all about quoting your prices with confidence and getting your first PAYING client!

You’ll learn Ed’s system for doing exactly that.

Plus, you’ll learn how to deal with the following situations:

  • What should your fee agreement say? And what terms and conditions should you include to avoid potential problems? You’ll discover the basic information to include.
  • And let's say that you've sent in your quote and fee agreement … now what? When should you follow up? How often? What if you get no response?
  • What do you do with prospects who delay the project? Should you ask for a deposit? When … and how much?
  • What should your payment terms be to minimize problems and speed up payments?
  • And what if the prospect balks at your price? How do you react? Should you negotiate?

Week 9
Nurturing Prospects and Systemizing Your Prospecting

In this week’s module, Ed and his team show you how to scale your business so you can start to land one paying client after another.

You’ll discover:

  • How to stay in touch with prospects who may not be ready yet (but will be ready to hire you in the future) …
  • How to tap a commonly overlooked source of HUGE client opportunities …
  • The art of simple and non-threatening (or annoying) strategic follow-up so you can have a constant stream of work …
  • How to actually ENJOY doing the things that bring clients to you and put it on “autopilot” so you don’t even have to think twice about it …
  • And much more …

Your 30-Day “Check-In”

Ed is committed to your success. And he’s here for you AFTER you get your start and land your first paying client!

After all, maybe there’s a situation that pops up where you could use a lifeline — maybe it’s on quoting a unique kind of project, or maybe you have TOO many opportunities with clients and want some help in narrowing it down.

No matter what the case, Ed’s got you covered.

That’s why 30 days after the end of your nine-week training, Ed will hold a special check-in call.

This is your chance to talk with Ed directly. He’ll diagnose any challenge you might be facing and give you step-by-step advice on what to do.

And even if you don’t have any particular challenges, you’ll learn a ton just from hearing Ed work with other writers and seeing the advice he gives them.

Again, having this level of access and support is invaluable.

And this way, you don’t have to worry about not knowing “what to do next.”

Ed and His Team Will Coach You UNTIL You Land Your First Client!

If you haven’t landed a paying client by the time your training is complete — Ed will personally review everything you’ve done and show you the exact changes you need to make to start getting results.

He’ll get back to you with a personalized and detailed game plan. This way, you can take the corrective steps you need to in order to go on and land that paying client.

And he won’t quit until you succeed.

“For Anyone Who Struggles to Get Writing Clients”

“I'd recommend this program for anyone who struggles to get writing clients and doesn't know what to do about it. The biggest benefit was learning a proven strategy for finding new developing leads and then turning these leads into paying clients. I now feel in control and can take action to reach my goals thanks to B2B Launcher.”

— Jeffery Tull

“Changed My Life”

“This may sound dramatic, but Ed’s [coaching] has changed my life. Instead of bombarding me with information, he gave me targeted knowledge that systematically pushed my freelance business forward. I recommend him and his [coaching] wholeheartedly.”

— Robyn Weisman

IMPORTANT: Are You a Good Fit for This Training?

Now, before I go any further I want to clear a few things up and make sure you’re a good fit for Ed’s training..

✅Criteria #1: You do NOT need certifications or have completed a ton of writing courses. But you need to be able to write well. Maybe you’ve done a lot of writing at work and people often comment about your good writing skills.

✅Criteria #2: You have a current or previous career, or a “mixed background” you can leverage. Writing ability is great. But beyond that, what clients value even more is your ability to understand their business or their industry well. So if you already have a professional background, or a good understanding of a certain market or profession, that will help you tremendously.

✅Criteria #3: You have some personal and professional contacts. In other words, you know some people you can approach, even if it’s been a while since you talked to them. Don’t worry, you won’t depend 100% on your network, but that’s often a great place to start your journey.

If you meet those criteria, then you’re a perfect fit and will get the most out of this training.

Also, I should mention that Ed’s focus is mainly in the Business-to-Business (B2B) market.

This is because B2B is one of the easiest places to get started as a writer, and why it’s so important to have a current or previous career you can leverage.

Your Investment

Normally, a program like this to learn the ins and outs of Ed’s system, along with this level of interaction costs around $4,500.

But because this is such a time-sensitive opportunity, I want you to be able to take part in this NOW.

That’s why you won’t pay $4,500 for the nine weeks of training, the access to the Facebook Group, and the LIVE sessions with Ed’s team.

In fact, you won’t even pay half that — $2,250.

Right now, you can go from zero to paying client in just nine weeks — for just $1,495.

And remember, Ed and his team will work with you UNTIL you land that first client!

Order Now

You’re Covered By AWAI’s 100% Money-Back Guarantee

Secure your spot today.

Follow Ed’s system over the next nine weeks.

Hop on the LIVE Q&A calls with Ed’s top coach, Susan Baracco.

Get feedback from Ed and his team in the Private Facebook Group.

And land your first paying client.

In fact, take up to SIX MONTHS to go through all the material if need be.

If in that time you’re not thrilled with everything you’ve accomplished and haven’t landed at least one paying client, then no worries.

Just contact the Member Success team within those six months to receive a full refund.

But I don’t think that will happen.

Because if you follow Ed’s method, you will have a client in nine weeks (maybe even sooner than that). And then you’ll be well on your way to landing your second and third clients.

Order Now

Where Will You Be When All This Passes?

You’ve heard the adage, “This too shall pass.”

The current crisis is no different.

In time, things will mostly get back to normal.

But where will you be when that happens?

I ask, because right now you have a choice …

You can be like Post cereal back during the Great Depression and hunker down and sit on the sidelines.

Or, you can leapfrog ahead, like Kellogg did.

The next nine weeks are make-or-break for you …

Because at the end of them you can just be nine weeks older, with nothing to show for it and be no closer to launching your writing business.

OR …

You can be nine weeks older AND have landed your first paying client and be well on to landing your second and third!

Ed’s training will set you up for massive success.

Now is the time to act.

My prediction is that those who take this window of opportunity right now will absolutely THRIVE once things recover and the world starts reopening.

So if you want to launch your career and get the guidance you need to land your first PAYING client, then please don’t let this unique opportunity get away.

Like I said, I don’t know of a better time to get started as a writer.

The demand is higher than it’s ever been.

And this is your chance to do well, by doing good.

Companies need your help.

And Ed’s method is one of the best, most proven ways to do this. It’s already helped over 600 writing careers. And it will work for you, if you work the process.

Take the step now to ensure your future success as a writer.

And set yourself up for massive success in the coming weeks and months ahead.

Order Now

Here’s to your writer’s life,

Rebecca Matter
President, AWAI

P.S. I almost forgot to mention — as soon as you register for Ed’s nine-week training, you’ll receive these powerful bonuses:

👉 BONUS #1: Ed’s Writing Great Case Studies program.

Ed personally made a solid six-figure income during the first five years as a full-time copywriter writing case studies — short “customer success stories” — and similar pieces.

And in that time, he developed a very systematic way for writing them in way your clients will absolutely love (so much so, that one of Ed’s clients has even dubbed him the “Picasso” of case studies!).

Using this system alone, you could soon find yourself making a cool $200-$300 per hour every time you write one.

Plus, case studies don’t just pay well —

They’re also the kind of project that clients need on a regular basis. Just two or three clients with a steady need for case studies can quickly propel your income into the high five-figures or the low six-figures.

Ed’s Writing Great Case Studies program drastically reduces your learning curve — so you can start landing these high-paying projects FAST.

This program sells every day on AWAI’s website for $497. You’re getting it free.

Order Now

👉 BONUS #2: Ed’s Private “Bank of Questions” for New Clients

Once you land your first client, you’re going to need to gather important information from them, so you can deliver copy that sings and delivers results.

That’s where this “Bank of Questions” comes in.

It contains a list of 39 questions (grouped by project type) to help you determine what information to get from your client.

This is a real time-saver and will help you look like a total pro who’s been doing this for years.

And, it’ll help you get information from your client that maybe you wouldn't have thought to ask for.

👉 BONUS #3: What Clients Look for in a Copywriter

Wouldn’t it be nice to know EXACTLY what your prospective clients want in a copywriter?

As part of your bonus trainings, you get access to a private, “no-holds-barred” interview Ed conducted with one of his best copywriting clients.

Ed’s client talks about the challenges marketing directors face every day — and what they hope to see in a copywriter they hire.

Make sure you listen to this one more than once — it’s that good.

Order Now