January 2004

Quick Tip: What's a Good USP?

Three ways to tell if your USP is good enough.

Make Sure Your Copy Looks Through Your Prospect's Eyes … Not Your Own

Krista Jones underscores the importance of knowing your prospect.

9 Writing Tips for Successful E-Mail Marketing

Steve Slaunwhite shares tips for writing better email campaigns.

Success Story: Interview With AWAI Student Christine Cavaliero

An AWAI member shares her success secrets.

Comparing Your Package Results to Typical Industry-Wide Direct-Mail Response Rates

Find out how the success of your package measures up.

Secrets of Creating a Winning Magalog

Krista Jones reveals how you can write a magalog that gets results.

Tips for Creating Websites on a Budget

Discover resources for creating your own website at a low cost.

Everything You Need to Know About Working With Graphic Designers

Lori Haller brings your more information about working with graphic designers on your direct marketing packages.