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of Writing for a Living…
THIS Is Your Moment.
a new kind of opportunity has opened up
for aspiring writers like you…
the Window Is Still Open!
We all welcome that “one” moment in time…
When something BIG comes along and your life changes for the better, forever.
And for the first time in a long time, you can see the road ahead.
One that’s clear…
Bright…
And all yours.
When that moment happened to me, the shift was so dramatic — so life-changing…
I actually wrote about it!
I talked about how unfair the world can feel sometimes…
How some people work so hard, day after day, and never seem to get ahead…
While there are those who seem to have found a better way.
Who live life on their own terms… come and go as they please… live where they want… and never seem to lack for money.
And when they do work… they actually love what they’re doing!
It’s like they’re “retired” — but still have an income that’s many times greater than what most people who bust their proverbial butts day in and day out earn!
I said:
You may know people like this… and my guess is you’d like to be one of them.
And then I said something that wound up changing a lot of lives:
Not only is it possible to have that life, I know for a fact you can…
Because I’m living proof of it!
That message struck a nerve because it came from personal experience.
Not long before I wrote that letter, I’d been “stuck” myself…
Bouncing from one dead-end job to another…
Barely scraping by…
Always feeling like I was destined for something more… but had no idea how to find it.
I’d reached such a low point — stocking shelves in a grocery store for near minimum wage… in my mid-30s!
Embarrassing, I know.
Then, that “moment”…
I discovered a skill I’m here to talk to you about today…
A skill that involved something I already loved — writing… but in a way I had never imagined before.
And I quickly discovered I could use it to build a life I never thought was possible.
So, I started writing these “letters”…
And in less than a year, I went from near minimum wage… to hitting the six-figure income mark.
We moved to a historic town in Vermont, where we now live on the lake, surrounded by mountain views and spectacular sunsets.
I still work when I choose, play golf, ski, and travel when we feel like it.
And I’ve built a consistently high-income career writing for clients I love — never earning less than $300,000 annually for the past 25 years.
All without bosses, commutes, or anyone telling me how to spend my time.
Just that wonderful feeling of getting up every morning… and doing what I love!
And that letter I wrote that talked about living the “retired life” while still earning great money?
It became a turning point.
Both for me…
And for thousands of others who saw themselves in my story and said, “Why can’t that be me?”
Now…
If you haven’t guessed already, the opportunity that changed my life — and the lives of so many others since — is copywriting…
A form of persuasive writing that anyone who loves to write can learn.
One that businesses have long needed to generate revenues… and has only become more valuable and in-demand as e-commerce and digital marketing exploded.
Today, millions of businesses turn to skilled copywriters to write their websites, customer emails, special sales offers, e-newsletters, social media posts, video scripts, and more.
But very recently, something changed in our world — and for a while, I wasn’t sure if it was for better… or worse.
That change?
The rise of AI.
When I first saw what tools like ChatGPT could do, I had a sinking feeling in my gut.
Was this the end of writing as a viable career?
It certainly looked that way.
Machines could now generate passable emails, headlines, and even full sales pages — in seconds…
The very stuff we copywriters write!
But then I looked closer. I started using these programs — ChatGPT, Claude, Perplexity, and others.
And what I found completely flipped my perspective.
Why *This* Moment Is Bigger
Than Any Other…
Not only has AI not eliminated the opportunity for writers…
It’s created the biggest opportunity I’ve seen in 25 years!
Because here’s what writers like me and millions of businesses are learning:
AI can mimic tone.
It can summarize ideas.
It can even suggest outlines.
But what it can’t do well is connect.
It can’t persuade or “feel.”
That’s where writers like you and I come in.
Today’s businesses are more dependent than ever on clear, compelling, emotionally resonant writing.
But now, they want writers who understand how to partner with AI — not compete with it.
Writers who can do the thinking, the empathizing, the guiding… while using AI to move faster and go further.
That’s why I’m writing to you now.
Because this moment — right now — feels just like the one that changed my life years ago…
Only now it’s much BIGGER.
Back then, only a handful of companies relied on the kind of personal, direct-response messages that copywriters like us specialized in.
Then the internet came along, and with it, the explosion in e-commerce.
Suddenly, millions of companies were launching websites, putting content online, building lists, sending emails to customers, promoting on social media, scripting videos, and more.
Soon there were over 80 different kinds of writing jobs companies were hiring writers like us to write.
Then came the pandemic.
With brick-and-mortar stores shuttered… businesses that weren’t already online had to pivot fast just to survive.
That led to what consulting firm McKinsey & Company called "The Leap" — a phenomenon where 10 years of expected e-commerce growth…
Happened in just 90 days!
And once companies saw how cost-effective it was to write directly to their customers…
That a single email, for instance, written by a skilled copywriter could generate an average of $38 in revenues for every $1 they spent to write it…
There was no turning back… and growth accelerated even more.
In fact, a brand-new report from Coherent Market Insights (March 2025) predicts spending on copywriting services will soar from $29.28 billion this year… to $48.89 billion by 2032.
That’s $19.6 billion in projected growth…
And over $2.8 billion in NEW money being spent on copywriting every year for the next seven years…
Just to put that amount of money into perspective for you… that would be enough to pay 28,000 new writers $100,000 a year… each and every year for the next seven years!
That’s how massive this opportunity is RIGHT NOW.
Your Job as a Writer
Has Never Been Easier…
And now, with AI on the scene, getting started as a writer in our industry has never been easier.
Because, while it can’t replace knowledgeable, trained, and skilled “human” copywriters…
What it can do to help us is nothing short of amazing:
It helps with research.
It polishes drafts.
It generates fresh ideas fast.
It even lays down rough copy that experienced writers can refine.
So, if you ever thought your writing wouldn’t be good enough… or know what businesses need from you — AI has your back.
But it’s not just the writing.
AI helps me organize my time… understand complicated ideas faster…
It helps find and communicate with clients better, create checklists and workflows for projects so everything’s organized and stays on track…
In short, it has become the personal assistant I never had.
So, what has AI actually done for writers?
In many ways, it’s taken away the “hard” part about copywriting.
The blank page.
The endless research.
The mechanical, mundane stuff that used to take hours.
And left the fun, creative, human part for us…
The part that makes an impact… that breathes life and personality into copy…
And gets you paid as a writer.
So, add it all up…
The incredible GROWTH…
The surge in demand…
All that new money…
And with AI acting as our personal assistant… making it dramatically easier for skilled writers who understand how to think, connect, and persuade…
The opportunity for writers is bigger than it’s ever been.
But before I show you the best and fastest path to claiming your share of all that new money about to be spent on copywriters in the coming years…
It’s time I introduced myself.
The Guidance You Need… From the World’s Largest, Most Respected, and Longest-Standing School for Copywriters
My name is Paul Hollingshead.
For the past 30 years, I’ve been a successful copywriter…
But I’m also the co-founder of the world’s largest and longest-standing copywriter training organization called American Writers & Artists Institute — known throughout the industry as AWAI.
Ours is an organization founded by writers for writers.
We’ve long had ONE mission:
To train the kind of copywriters the industry so desperately needs…
Writers who can think strategically…
Connect with readers…
And help businesses grow their sales and customer base through the power of persuasive words.
None of us come from academia.
We haven’t been “trained” to teach copywriting.
We were then (and are now) working pros — committed to showing others proven techniques for writing copy that gets results in the real world.
Thousands of aspiring writers have come through our programs.
Many have gone on to build high five- and six-figure careers on their terms.
Like Guillermo Rubio, the former barista who learned about copywriting through AWAI and today is one of the most sought-after six-figure copywriters in our industry — and is now using AI to keep up with the relentless demand for his services.
Or Jen Adams, who after being laid off from her HR role at a major bank turned to her first love — writing…
… and within six months of learning foundational copywriting skills through AWAI, was earning $1,000 a week writing online copy for a variety of interesting clients.
Or Jeff Stasiuk, a traveling sales manager who longed to ditch the road so he could spend more time at home with his wife. He discovered AWAI and copywriting…
… and within 18 months of building up a steady stream of clients, he was able to replace his sales manager income and enjoy a new, flexible schedule he was in control of.
Liz Farr was a CPA, tired of mind-numbing tax return work and the hard, tight deadlines and long hours that came with it…
… then she discovered through AWAI that she could actually use her accounting and tax knowledge to build a thriving writing career — helping other accountants promote their practices.
Robert Rice used the knowledge and support he gained through AWAI to support his acting career — earning a tidy living between acting gigs as a writer.
Rachael Kraft was a science teacher whose life as a military spouse meant constant relocation and job searches. After discovering AWAI, she quickly realized that even part-time writing could replace a teacher’s income — and today helps industry thought leaders land more clients.
And then there’s Jon Stoltzfus, the former aerospace engineer who grew tired of the long hours and instability of government contract work…
… long intrigued by the sales promotions he would get from the investment newsletters he subscribed to, he decided to go “all-in” on copywriting — and with AWAI’s guidance, quickly became one of the leading writers in that highly lucrative niche.
These are just a small sampling of the thousands of lives changed by AWAI and copywriting.
And today?
We’re “re-introducing” copywriting to the next generation of writers.
Because once again, the opportunity is wide open.
Businesses are desperate for skilled writers and they’re ready to invest in them.
Only in this era, they’re not looking for someone to merely “crank out words.”
They want professionals.
Writers who understand the modern digital landscape.
Writers who can use AI to move faster and smarter.
Writers who can solve problems, bring fresh ideas, and deliver results.
If you’re willing to step in… or step up…
There’s never been a better time to do it.
And to help you, we’ve completely overhauled our core training — so you can thrive as the kind of skilled, in-demand, AI-powered writer businesses need now…
Meet…
Your Step-by-Step Path to a Lucrative Career as an AI-Enhanced Copywriter
Joining Digital Copywriter is the most “ready-for-you” experience a new copywriter can have.
It’s your all-in-one, professional membership for learning, growing, and making a great living as a writer — with ongoing training, expert tools, and up-to-date resources you can use at every stage of your career.
To be clear, this is not another course...
Nor is it a one-time event…
Instead, it’s your go-to, access anytime, always-growing support system for building a successful writing business in today’s AI-powered world.
It’s the copywriter’s equivalent of stepping into a fully furnished apartment in a new city you’re excited to explore.
The lights are on.
The fridge is fully stocked.
The Wi-Fi’s fast and strong.
There’s even a welcome note with tips on what to explore first — and someone friendly on hand if you need help.
Everything’s set up so you can focus on moving forward — not figuring things out.
That’s what Digital Copywriter gives you:
A complete, easy starting point — with no confusion, no missing pieces, and no guesswork.
So instead of spinning your wheels…
You get to focus on building your skills, landing clients, and stepping into the writing life you’ve been working toward.
Where do you start?
We’ve made it easy for you with…
Your 30-Day Digital Copywriter
Success Blueprint
We believe success starts with a plan.
That’s why the first thing you should dive into when you join Digital Copywriter is your 30-Day Success Blueprint.
Think of it as your master plan — giving you the structure, prioritization, and momentum you need to move forward with purpose.
Too many new writers waste time guessing at what to do first.
They jump from tactic to tactic, hoping something will click.
But inside Digital Copywriter, you start with a roadmap that shows you exactly where to go — and why.
Each day, you’ll take one small but meaningful action to build your foundation as a professional copywriter:
- You’ll discover the four mental shifts every successful writer makes early on — and how to apply them starting Day 1…
- Answer five laser-focused questions that give you clarity on where you’re headed… the best niche for you… and what to focus on next…
- Build a client-ready “writer’s profile” that positions you as a professional — even if you’re just starting out…
- Unlock the exact formula for pitching yourself to clients (without feeling salesy or awkward)…
- Create a LinkedIn profile that attracts attention from the right people in your niche…
- Learn how to price your services with confidence — no more guessing or undercharging…
- Get comfortable using AI as your creative and personal assistant — for brainstorming, research, editing, and more…
- Tap into proven client-getting strategies used by writers who’ve been where you are…
- And most importantly — gain the clarity, confidence, and momentum that turn “I want to do this” into “I am doing this.”
This 30-Day Success Blueprint is the exact real-world path our most successful members have followed.
We studied what worked best for them… what actions mattered most… what’s likely to keep you motivated…
And distilled it all into this focused, motivating guide.
Just one step a day — and you’ll be shocked at how far you’ll have come in 30 days.
Better still, it’s just the beginning…
Because along with your plan, you’ll also have access to every tool, resource, and support system you need to launch and grow as a modern copywriter.
Starting with the essentials — the core building blocks every working writer in today’s market needs.
Let’s take a closer look…
The Five Essential “Building Blocks” for a
Successful Copywriting Career
The copywriting world is evolving.
Clients are no longer just hiring writers.
They’re looking for partners — collaborators who understand the full picture…
How copy works, how it fits into a strategy, and how to use tools like AI to move faster and produce better results.
That’s why we built five fast-track Foundational Experiences — practical lessons designed to give you a strong command of the five essential capabilities today’s most in-demand writers must have.
You don’t need to master everything to get started…
But with these five building blocks in place, you’ll have the confidence, the credibility, and the real-world know-how to begin your new journey as a copywriter.
It starts with:
1 Foundations of Persuasion
Great copywriting isn’t just about putting words on the page…
It’s about inspiring people to take action.
In this first foundational training experience, you’ll discover what persuasive writing really is — and how to use it to make people feel something, believe something, and do something.
You’ll learn simple but powerful techniques for turning ordinary features into powerful benefits… building emotion into every message… finding your (and your client’s) unique voice… and guiding your reader toward a clear action.
In addition to writing every day, you’ll learn:
- The three single biggest mistakes new writers make — and how to avoid them…
- How to quickly identify your reader’s core desire (and speak directly to it)…
- The three biggest keys to mastering persuasive writing — a “superpower” you’ll have your entire life…
- The “hidden biology” of persuasion…
- The secret structure of a successful sales message…
- How to instantly make your copy more emotional, believable, specific, and impactful…
- The single most important rule to clear and powerful writing…
- And much, much more.
Once you’ve mastered these core techniques, you’ll see every ad, web page, and email through a new lens — and know exactly how to shape your message for the greatest impact.
Next essential building block…
2 Marketing Mastery
For any writer who wants to raise their value, stand out to clients, and write stronger, more strategic copy…
It starts with understanding marketing.
This fast-paced foundational experience on “everything marketing” will set you apart from the sea of writers who “only write.”
You’ll learn how to work hand-in-hand with marketers, align your copy with campaign goals, and deliver the kind of results businesses are happy to pay for.
In just a few hours, you’ll:
- Discover the four “levers” marketers use to drive growth… and how you can help your clients pull them with your copy…
- Learn the marketing channels companies use to attract leads, convert buyers, and boost customer loyalty…
- Understand the buyer’s journey and how to write for every stage of your customer’s awareness…
- Grasp the unique language of marketing — so you can hold your own and follow along in any meeting…
- Explore the most common marketing channels and how to write for each one…
- Learn how to use testing, metrics, and smart offers to improve your results — and your rates…
- And more!
By the end, you’ll not only be a far better writer…
Clients will see you as a strategic partner…
Someone who gets the big picture and can have an impact on sales and customer acquisition…
Which every writer knows is the fastest path to better clients, long-term relationships and retainers, and consultant-level fees.
But that’s not all…
Up next, up-to-the-moment training that’ll make your life so much better and easier as a writer…
3 AI Essentials “Bootcamp”
There’s no getting around it…
AI is changing the way copywriters work. And the sooner you learn how to use it the right way, the more confident, creative, and valuable you’ll become.
That’s where our exclusive AI Bootcamp for Writers comes in.
In this beginner-friendly, expert-led workshop, you’ll discover:
- How to start using AI as an idea generator, as well as to brainstorm, draft, and polish copy — with live demos…
- The “mental models” pros use to get better results, faster…
- What AI can and can’t do (and how to use that to your advantage)…
- How to talk to clients about AI — and stand out as a tech-savvy writer…
- Which tools are worth learning — and which to skip…
- And much, much more.
Led by A-level copywriter Guillermo Rubio — one of the earliest adopters of AI in our industry — this fast-paced session lays out a complete, step-by-step game plan for using AI to write faster, earn more, and take on more projects with confidence.
You’ll walk away with the skills and clarity to start using AI immediately — even if you’ve never opened ChatGPT before.
And as you’ll see in a moment, it’s just “Part One” of how Digital Copywriter membership will make you the “AI-powered” copywriter businesses today are looking for.
Next up, a crucial skill a lot of B-level copywriters ignore…
4 Digital Copywriter’s “Editing Lab”
Ernest Hemingway said it best:
“I write one page of masterpiece to 91 pages of #$%& — I try to put the #$%& in the waste basket.”
He may have been exaggerating — but you get the point!
Whether you’re an experienced copywriter or a literary legend — your first draft is never the best.
In our exclusive Editing Lab, you’ll master simple but powerful techniques for tightening your writing, boosting clarity, amplifying persuasion, and eliminating the #$%&…
So your copy sounds confident, clean, and client-ready every time.
This focused, fast-moving experience will show you how to:
- Cut “flab” and filler without losing your voice…
- Strengthen headlines, transitions, and calls-to-action…
- Fix “flow” problems and make your copy more readable…
- Apply the 10 most common edits pros use to improve copy on the spot…
- Use AI to catch what your eye misses — as well as “punch up” the dull and repetitive copy AI is guilty of creating…
By the end of this training, you’ll have valuable insight into how to make every draft stronger — and every project more polished and persuasive.
Up next…
5 Landing Clients and Business Building
There’s another saying we have here at AWAI:
Until you’re paid, writing is just a hobby.
So when you're ready to go from “aspiring writer” to “paid professional” — this is where that shift happens.
Simply follow our proven, low-stress system for finding, connecting with, and landing the right clients for you.
No cold calling.
No awkward self-promotion.
No wondering what to say or where to start.
Just a step-by-step game plan — guided by one of the most trusted client-getting mentors… known in the industry as “the freelancer’s best friend,” Ilise Benun.
You’ll learn how to:
- Set up a polished, professional LinkedIn profile that attracts quality clients to you…
- Use simple, daily prompts to start conversations — and keep them going…
- Follow word-for-word scripts for reaching out, so you never have to worry about “saying the wrong thing”…
- Use AI to research and identify high-potential clients in your chosen niche…
- Prompt AI to help draft compelling connection requests, follow-ups, and proposals…
- Confidently manage every interaction — from first contact to paid project…
- Choose a niche that fits your interests and strengths…
- Position yourself as the go-to copywriter in your space…
- And more.
You’ll also get:
- A custom prospecting sheet to organize your outreach…
- Access to AWAI’s official State of the Industry Pricing Guide to help you quote with confidence…
- Ongoing support from fellow writers inside our private group…
- And more.
With these Five Essential Building Blocks under your belt, you’ll have everything you need to launch and grow your writing career starting on Day One.
But we don’t stop there.
Because core training is one thing…
But access — to the pros, the tools, to the latest tips and techniques, to the clients…
That’s how you keep growing as a writer.
And Digital Copywriter makes it easy, with fresh content, focused webinars, and LIVE training sessions every month on the topics that matter most to modern copywriters…
From persuasive writing techniques and niche marketing strategies… to pricing, client management, content trends, and more…
You’ll always find something new to learn, practice, and apply.
But no topic is as urgent — or as full of potential — as AI.
Which is why in addition to your AI primer, you’ll also get…
AI “Monthly Upgrade” Tutorials
Each month, you’ll get exclusive access to a brand-new training, tool, or tutorial that helps you level up your copywriting skills using AI.
Sometimes it’ll be a “watch-over-our-shoulder” session with a pro like Guillermo Rubio, Nick Usborne, or me — where we show you how we’re using AI on real client projects in real time.
Other sessions, it might be a behind-the-scenes interview with a top writer or strategist…
- A curated set of AI prompts you can plug into your own projects…
- A downloadable tool or shortcut we’ve developed and licensed for you to use…
- Or a live session where we explore a new AI use case together.
Every upgrade is designed to build on the last... helping you grow into an AI copywriting pro by:
- Sparking new ideas and creative angles…
- Speeding up research and organizing proof points…
- Training AI “bots” to tackle different tasks…
- Customizing voice, tone, and messaging for different clients…
- Using AI to help in pitching clients or uncovering hidden opportunities…
- Drafting better copy — faster — with your own unique voice still front and center...
- And more!
And because the content evolves with the technology, you’ll always be learning what’s working now...
Not what worked six months ago.
Monthly Copywriter “Power-Forward” Sessions
Of course, the live learning you experience as a Digital Copywriter member won’t be entirely focused on AI.
Each month, you’ll also get access to what we call our Copywriter’s “Power-Forward” sessions…
One short, laser-focused session designed to help you master one crucial writing skill or implement a proven client strategy that leads to faster success and more income.
These are practical, confidence-building sessions you can use right away, whether you're writing your first paid piece or leveling up your skills so you can attract bigger (and better paying) clients.
We’ll dive into topics like:
- How to write a headline that has your reader nodding “yes” from the start…
- Three easy ways to boost clarity and confidence in your copy instantly…
- What makes for a great lead — and how to write one without sounding “salesy”…
- How to make every call-to-action (CTA) feel natural and persuasive…
- Simple editing tricks that tighten weak copy in minutes…
- How to quote a project when you’ve never done one before…
- What to say in a discovery call — even if you're nervous…
- Five ways to repurpose copy you’ve already written — and bill more…
- The best places to find new, Big Ideas that drive successful copy…
- And more!
Think of these “Power-Forward” sessions as your monthly “momentum boosters”…
Always giving you something new to try, master, or improve.
And when you apply these new skills to your writing, take advantage of our…
Live Copy Reviews and Real-World Breakdowns
Nothing boosts your skills like studying copy that’s working — and understanding why.
In our live Copy Review sessions, led by today’s working pros, you’ll get to do exactly that — and even submit your own copy for feedback.
Sometimes, we’ll take a member’s project (with your permission, of course) and show how to make it stronger, clearer, or more persuasive…
Other times, we’ll break down a successful promotion or campaign written by a master — revealing the strategy and thinking behind what made it work.
Either way, these sessions are transformative.
You’ll start to see copy not just as words on a page — but as a series of repeatable choices and strategic moves you can learn and apply.
It’s as close to gaining real-world experience a new writer can have… without the real-world pressure!
But being a Digital Copywriter member isn’t just about building your skills as a copywriter…
It’s also about taking action.
So when it’s time to sit down and write, pitch, or launch something new, you won’t be starting from scratch.
Instead, you’ll have instant access to the same tools, templates, and step-by-step guides so many working pros rely on every day to move faster, work smarter, and get results…
Including:
“Cheat Sheets” for Today’s
Most In-Demand Projects
It’s not only new writers who land a project — and then suddenly wonder:
Where the heck do I start?!
That’s why, as a Digital Copywriter member, you’ll have access to a growing library of project-specific templates…
“Cheat sheets” that walk you step-by-step through the most commonly requested writing assignments today, including:
- SEO Blog Post Template — where you see exactly how to write optimized, reader-friendly posts that boost rankings and drive organic traffic — with a checklist of must-have elements baked in…
- Email Autoresponder Series Templates — that let you map out a powerful nurture sequence from Day One, along with client “conversation starters” you need to collect the right info upfront…
- Homepage Copy Template — where you can craft homepage messaging that connects fast and guides visitors straight to the next step… no guesswork required…
- Landing Page Template — just follow this proven structure to build pages that convert… comes complete with copy cues, strategic prompts, and psychological triggers…
- Case Study Template — where you’ll turn client success stories into persuasive sales assets with this easy-to-follow, field-tested framework…
- Video Script Cheat Sheet — for writing short, tight, high-impact scripts that keep viewers engaged and move them to act…
These templates don’t just show you how to write each piece…
They also show you what to ask your client…
How to structure the project…
Even suggested rates to charge.
No more googling or guessing…
With these tools, you can be confident and clear that the copy you’re writing is at the highest level.
And here’s where it gets even more powerful:
Combine these cheat sheets with what you’re learning in your AI “Monthly Upgrade” Tutorials…
And you’ll know exactly how to gather background, brainstorm angles, and fill in missing pieces — fast.
But that’s not all…
Tutorials, Roadmaps,
Swipe Files, and More
You’ll also unlock an entire collection of practical, ready-to-use resources designed to help you build skills, land clients, and grow your writing business with confidence.
You’ll find step-by-step Tutorials and Roadmaps that walk you through everything from launching your freelance business to mastering client-winning platforms like LinkedIn — so you’re never wondering what to do next.
You’ll also get a dedicated Habits and Inspiration section — designed to keep your energy up, your creativity flowing, and your writing momentum strong.
Inside, you’ll discover the daily routines of successful copywriters, mindset tips, and even 31 days of writing prompts to help you stay consistent and confident.
And when it’s time to go out and land the clients…
You’ll have a full library of even more client-getting strategies at your fingertips — covering everything from guest blogging and thought leadership to building a “client magnet” website that brings leads straight to your inbox.
Each guide is concise, tactical, and focused on results — so you can implement fast.
Take a look:
As You Can Plainly See…
Digital Copywriter is just as ideal for new writers looking to break in and become the complete writer businesses need today…
… as it is for working writers looking to move their writing careers forward with the latest strategies, proven techniques, and the evolving role of AI in the writing world.
Whether you’re just getting started — or already writing professionally and want to stay sharp, in-demand, and inspired…
Digital Copywriter was built for you.
With all the tools, new training, and AI immersion strategies you’ll need to:
- Build your skills…
- Grow your confidence…
- And stay relevant in a fast-moving digital world…
You won’t find another resource this complete — or this committed to your success — anywhere else.
Now, at this point, you might be wondering what it costs to become a member and access everything you’ve just seen…
And I promise…
This is where it gets really exciting!
But before I get to that, I almost forgot to mention two of the most valuable benefits of all…
Community, Community, Community!
One of the greatest things about being a Digital Copywriter member is that it’s more than training and resources…
You’re joining a living, breathing, interactive community of writers — all at varying stages of the same journey.
That opens up a whole new world to you…
You can ask questions, request resources, overcome challenges, and stay on top of what’s working right now in the writing world.
In the Digital Copywriting community, you’ll be supported by:
- Heather Robson, your Community Host, top working copywriter, and Digital Copywriter’s Managing Editor. She’s there to guide you, cheer you on, and make sure you get the insights and answers you need…
- Plus, a vibrant community of your fellow members — including many who’ve already graduated to “working pro” status and are happy to share what worked for them.
So if you’re ever stuck… unsure… or simply curious — just pop into the community and feel free to ask things like:
- “How do I price this kind of project?”
- “What should I include in my first client proposal?”
- “What do you think of this headline I’ve written for a client?”
- “Anyone here work in the ‘X’ niche? What’s it like?”
- “A prospective client emailed me — what’s the best way to respond?”
- “Any tips for getting over imposter syndrome?”
There’s literally no limit to what you can ask!
And because the community is active and growing, you log in at any time and discover new conversations, inspiration, and opportunities to move your writing career forward.
And speaking of moving your career forward…
Here’s yet another exciting feature of your Digital Copywriter membership…
WritersWanted: Your Personal Gateway to
Great-Paying Curated Writing Jobs!
I’m not personally in the market for clients right now, but I just hopped onto the WritersWanted job board to take a quick peek…
And I honestly couldn’t believe what I saw!
Over 1,700 active writing opportunities — right there, ready for the taking. All curated, organized, and handpicked for professional copywriters and content writers like you.
This is your personal shortcut to the kind of work that can not only launch your new writing career…
But actually propel it by leaps and bounds!
As a Digital Copywriter member, you’ll get full access to:
- WritersWanted.com — our exclusive job board built specifically for the AWAI community.
- Daily listings of high-quality, real-world writing jobs that match your skills, niche, and goals.
- Freelance, part-time, and full-time roles — so you can work how you want, when you want.
- Beginner-friendly gigs to help you get experience fast, as well as higher-paying opportunities for more seasoned pros.
What makes this board different?
- Every listing is reviewed by the AWAI team before it goes live…
- It’s curated so you know you’re seeing real opportunities — no fluff, no scams, no "exposure only" nonsense…
- You’ll save hours of time and energy — and spend it where it counts: applying to real jobs with real clients, fast.
- Our proprietary website gives you the ability to search for specific writing assignments and types of clients…
- You can even be alerted by email when your perfect job comes up!
Think of this as your bridge from learning to earning — the ultimate “perk” for any new writer… or writers looking for better, higher-paying clients.
And it’s included in your membership for as long as you’re here — no extra cost, no separate subscription.
Just one more way Digital Copywriter membership helps you go from new writer to paid writer faster…
And with a lot more confidence behind you.
I’ll show you what it takes to join this extraordinary, all-encompassing, everything-you-need writer’s organization in a moment…
Along with the very special terms AWAI’s team has put together for you.
This Is Your Moment…
Are You Ready for It?
But first I want to express how veryexcited I am for you — and that you’ve taken the time to explore this opportunity.
Because I truly believe that right now — today — is that moment in time I talked about at the beginning of this letter…
When everything has the potential to change for you — for the better… and for the long term.
But I’m also a little envious of you.
When I got my first real chance to write for a living…
There was no AWAI…
No courses to study…
No online resources…
No proven roadmaps for new writers.
No Digital Marketing memberships to support me.
And certainly no AI tools to make writing faster, more productive, and more fun.
For my first shot, I was handed my assignment…
A stack of letters to study and emulate…
And I was on my own.
What made the difference for me…
What kept me moving forward and ultimately helped me succeed…
Were two things:
1) My desire to succeed — heightened by my desire to never go back to stocking cans at a grocery store, and…
2) People — other writers — who took the time to look at my copy, share what worked, advise what didn’t, and point me in the right direction.
That’s why I get so excited when I look at everything that’s now available to you.
Because with everything Digital Copywriter offers…
You have a huge edge.
You have:
- An entire library of resources…
- A proven roadmap to follow…
- A community of working pros ready to support you…
- Top copywriters sharing their deepest strategies…
- And now… AI to propel your progress and speed your success.
And then there’s today’s perfect timing…
We’re in the middle of a total rebirth of the copywriting opportunity.
Businesses of every size now need more copy, more content, and more marketing guidance than ever before…
You saw the Coherent Market Insight study stats I shared earlier:
Nearly $20 billion MORE is expected to be spent by businesses across all industries on writing between now and 2032.
And they don’t just need words…
They need strategic writers who know how to write with purpose, use modern tools like AI, and get results.
The best news of all?
That can be you.
In fact, there are more opportunities for skilled writers right now than ever before.
Because while it’s true that AI can’t replace writers who understand persuasion, strategy, and results…
It is replacing the ones who are not leveling up.
Writers who are coasting on surface-level content.
Who are relying on old, outdated templates.
And who’ve never learned how to connect, convince, or drive action.
AI is shaking things up — fast.
And in the process, it’s clearing out the clutter:
The low-effort content mills… the shallow writers… the “just words on a page” crowd.
What’s left standing?
Writers who bring real value.
Who “get” what businesses truly need.
Who are curious, creative, and ready to learn how to use AI as the powerful tool that it is.
And with Digital Copywriter behind you…
It’s easier than ever to break in now.
Easier to stand out — because you’ll actually know what you’re doing…
Easier to get better, faster — when you’ve got all the training, tools, and support right there on your desktop…
And easier to land that first client, first gig, first paycheck — with people in your corner who’ve done it before.
Here’s Exactly What You’ll Get When You Join Digital Copywriter
So if you’ve ever thought:
“I don’t know where to start”…
“I’m not sure my writing is good enough”…
Or…
“I just don’t know how to break in”…
You won’t be alone — and you’ll never be stuck.
Digital Copywriter was built to quell all of those doubts — with real-world tools, training, and support to help you get better, faster… find your footing… and move forward with confidence.
Here’s a quick recap of what’s waiting for you inside:
- Your 30-Day Digital Copywriter Success Blueprint — A day-by-day quick-start plan to get your writing life in high gear, starting immediately…
- Five Foundational Experiences — Fast-paced, focused, fun, interactive training sessions on the five core capabilities every modern writer must master: Persuasion, Marketing, AI, Editing and Message Optimization, and Clients and Business-Building…
- Live AI “Monthly Upgrade” Tutorials — Where pro writers show you how they use AI to boost their output, creativity, and client results — and you can mimic…
- Monthly Copywriter “Power-Forward” Sessions — Deep dives into high-impact writing skills and real-world strategies for moving ahead faster…
- Live Copy Review Sessions — Where you can submit your copy for professional feedback — or watch live critiques of what’s working and why…
- Templates, Swipe Files, and Cheat Sheets — Where you’ll find instant guidance when it’s time to write anything a client asks you to… between these and AI training, you’ll never face a blank page!
- Roadmaps, Prompts, and Inspiration — An entire (and growing) library of proven step-by-step paths and creative fuel to keep you learning, writing, and earning…
- A Vibrant Community of Fellow Writers — Led by your host and A-level copywriter Heather Robson and other working pros standing by to help and encourage you…
- WritersWanted Job Board — With over 1,700+ current listings, curated and updated daily… it’s your personal shortcut to real, paying writing jobs and assignments…
- And because Digital Copywriter is a dynamic platform that grows with you, new tools and training are constantly being added as the copywriting world evolves!
Now…
I wouldn’t blame you for thinking membership to a resource with the power to transform like Digital Copywriter would cost thousands of dollars a year…
Or at least be on par with other professional organizations that don’t offer a fraction of the ongoing training, resources, and support.
But this is where it gets really exciting…
Digital Copywriter membership has long been available at a very modest fee — just $49 a month.
But through this invitation…
In this moment in time…
You can lock in membership where you’re entitled to everything I’ve talked about in this invitation and more…
Just $29…
And Have Access to EVERYTHING!
That’s not a typo.
It’s also NOT an introductory rate, where the price goes up a few months or a year from now…
That’s your final membership fee — guaranteed for life, as long as you remain a member.
$29 now gives you access to everything — including all archived articles and training… new content… as well as AI tutorials where you can watch how the pros use AI to brainstorm, draft, edit, and polish copy faster.
And just to put your mind at ease:
There are NO contracts.
NO commitments.
If you want to give copywriting a shot at this perfect time… and something happens where you change your mind later on…
You can cancel anytime and owe nothing more.
Now…
On a personal note…
And I’m sorry if I’m repeating myself here.
But I’ve been writing copy for 30 years now…
And I still thank my lucky stars for whatever force it was that guided me towards this opportunity.
It’s given me the kind of life I never dreamed I could have, short of getting an unexpected inheritance or winning the lottery.
And honestly?
My days haven’t changed much since I first made the leap.
I still wake up every day, excited to get to my desk — coffee in hand…
Where I can hunker down, focus and write to people like you… about topics and ideas I’m interested in…
Until I feel like it’s time to turn my attention to other things I love…
Puttering around the house…
Lunch in town with friends…
A quick dip in the pool…
A round of golf at my club…
A walk along the lake…
Copywriting has made this most unlikely life possible for me…
I’ve seen it change the lives of others too — AWAI members and fellow writers.
And with some desire, the right resources, and good people supporting you — I’m positive it can do the same for you.
AWAI and our resources can make it happen… just as they have for thousands of others.
And that modest investment of just $29?
It’s more than just “access”…
It’s all the action you need to take… your momentum builder and confidence booster.
There’s no better way to launch your new and improved life as a writer than with Digital Copywriter.
Go here for a quick recap — and to secure your special membership pricing today!
To your success,
Paul Hollingshead Matter
Copywriter and Co-Founder, AWAI, AWAI
P.S. If something stirred in you as you read this… that little voice saying “this could be it” — listen to it.
Don’t wait.
Because if there’s anything I’ve learned about unlikely transformations, success is all about taking action, with speed.
The path is here for you, the tools are ready, and so are all of us here at AWAI and Digital Copywriter.
Go here now, claim your spot, and I’ll see you at our next live session — coffee in hand, ready to build your writing future!