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Is this new trend going to change
the B2B landscape forever?

Hundreds of the biggest, most recognized names in business are already shifting their marketing dollars to this trend … creating a BIG and exciting opportunity for B2B copywriters.

Dear Inside AWAI Reader,

Microsoft forever changed the course of personal computing with Windows.

Google shook the Internet at its core with its search engine.

And now, a similar trend is emerging in B2B that could change the game forever …

This trend is so hot right now; barely anyone has taken advantage of it.

In my 10 years as a B2B copywriter, I’ve never seen such a fun and profitable opportunity.

B2B Is Changing — Fast!

How B2B companies are getting their sales messages out to prospective clients is quickly changing …

As you may already know, the goal of B2B marketing is to move the sale along.

Because unlike in Business-to-Consumer transactions where the sale is made instantly, in the Business-to-Business world, making a sale may take days, weeks, or even months!

Think about it: a B2B company has to find a potential client who may be interested in their product or service … educate him on why and how it can benefit his company … help him convince others in the company to support the buying decision … and ultimately make the sale.

Up until recently, B2B companies have used all kinds of marketing materials to help the sales process move as quickly as possible.

Things like white papers, case studies, newsletters, brochures, web content, blogs, and more.

And, while this kind of marketing content DOES help move the sale along, it’s still a lengthy process from finding a potential client to turning him into a paying customer.

But, that’s now changing thanks to this new emerging trend.


Because this trend is giving B2B companies a powerful new way of speeding the sales cycle along …

I’m talking about online video.

Why This Trend Is
Quickly Taking B2B By Storm

Online video lends itself perfectly to B2B.

Mainly because of its ability to convey important information in a short amount of time.

As a result, B2B companies are paying close attention to this tool, and how it can help their sales and marketing efforts.

Let me explain with this quick example …

Imagine a business executive, Susan Pritchard, sitting in the back of a taxi on her way to the airport. She's tired. It's been a long week of business travel, and she's looking forward to getting to the airport and then back home.

But, it's a 30-minute ride to the airport, so, rather than sit there and do nothing, she decides to pull out her BlackBerry. She’s VP of Operations at Wilco Cosmetics, and always has plenty of email to check.

In her inbox, she sees an email from Dave Green, a sales rep from BottleFast, who she has been talking to recently.

Green is following up on an earlier conversation he and Pritchard had about the purchase of some high-speed bottling machinery to upgrade the equipment at Wilco's New Jersey plant.

The video is a 4-minute "video case study" of how another company in the industry uses the high-speed machinery. As she watches, Pritchard learns that the company featured saved 10% on their manufacturing costs and boosted plant productivity by 6% in just two months.

She is so intrigued by the video, that she immediately replies to the sales rep and requests to schedule a meeting the following week.

In this scenario, the video helped the sales rep, Dave Green, move the sales process along to the next stage.

No doubt, it was the video that helped Green land the important meeting with the VP Operations at Wilco Cosmetics!

Without the video case study, Dave Green would’ve had to instead send Susan Pritchard a case study document, perhaps a two- or three-page PDF case study, attached to the email. Yet another document in her email inbox asking to be read.

Can you see why online video marketing is quickly emerging as one of the hottest and fastest growing trends in the online world?

It’s no surprise research firm eMarketer reports that companies plan on increasing their video marketing efforts by 500% over the next five years … it works.

But, speeding up the sales process isn’t the only reason B2B companies are feverishly adding video to their marketing arsenal.

These Companies NEED Your Help

Online video can also help a B2B company:

So, given the demand and the great need for online video, why haven’t most companies put up dozens of videos all over cyberspace already?

"Online video is simply the most effective way to communicate with customers and help them make the buying decision."

- Bob Bly, 31-year B2B copywriting veteran and author of more than 70 books

It’s certainly not because of the cost, producing the video, or getting it edited and posted on the Web.

There are plenty of videographers and video production companies all around the country who can do the technical end relatively quickly.

What’s more, B2B companies have deep pockets, so in terms of getting the video produced, money isn’t an issue.

So, what’s stopping them?

Getting the script written!

Knowing what to write about and then actually writing the script are the top reasons most companies haven’t put out more videos.

And, that’s where the opportunity lies for the B2B copywriter.

Who I Am And Why You Should Listen To Me

My name is Pete Savage.

I’m a B2B copywriter and co-author of the bestselling book, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle.

I’ve been in the business for 10 years now … and my insights on business marketing and motivation have been published by Marketing Profs, Early To Rise, the Canadian Professional Sales Association,, and dozens of other media outlets.

My client portfolio includes a variety of copywriting work for B2B companies like RIM (makers of the BlackBerry), NCR, 3M, Motorola, Delta, and dozens of small and medium-sized businesses throughout North America.

Bottom line: I’ve been around the block a few times … and I can tell you with certainty that online B2B video is one of the most exciting things to happen to this industry in the past few years.

Set Yourself Apart From The Crowd

This niche is brand-spanking new.

So new, in fact, that I’m standing almost beside you, at the forefront of the online B2B video niche — despite my 10 years of being in the business.

"Writing online video scripts for B2B companies is one of the fastest-growing niches in the world of B2B copywriting, and perhaps in the wider copywriting field right now. What's more, there is no established, go-to group of writers that have laid claim to this market … yet."

- Steve Slaunwhite, 15-year B2B copywriting veteran and marketing consultant

Sure, I’ve already written a few video scripts and have been steadily learning more about it every day … so perhaps I am a little ahead of you, but not by much. The truth is … I simply can't be yet.

No one can.

Because it's such a relatively-new medium, you're just not going to run into many people who can claim a substantial amount of experience in writing online video scripts for B2B companies.

Compare this with, say, something like white papers, where it's not hard to find writers who have been writing them for TEN years or more!

The exciting news is that an emerging niche like this means you can leap out as a front-runner quickly.

Much more quickly than if you decided to bill yourself as a specialist in writing white papers, for example.

While that's still a hot niche, the fact is, there are thousands of writers who have jumped head first into those warm waters.

That’s why I’m so excited to share this niche with you today.

A Great And Fun Way To Get Paid

No doubt, the demand for online B2B video scripts is huge and growing every day.

For us copywriters, it’s a fun and easy way to earn a pretty nice paycheck.

Here’s why:

Most online B2B videos are around 30 seconds to 5 minutes in length.

That translates to about 150 words (sometimes less) per scripted minute of video.

So, in essence, the most you’ll be writing much of the time is around 750 words max; this is due to the fact that there is a limit on how fast a narrator or actor can speak … you want to say what you need to say without sounding rushed.

In exchange for writing 750 words, you could get paid up to $1,500.

That’s because the typical fee for an online video script can range from $200-$300 per scripted minute of video, with a $500 minimum (in case the video is only 30 seconds to 1 minute long, for example).

So ultimately, you could get paid up to $1,500 for a 5-minute video script!

The best part is that once you get the hang of it … it’s not unrealistic to say that you could hammer out an entire script in a day. No problem.

Let Me Show You How To
Profit From This Exciting Trend

I’ve recently put together a program that details everything I’ve discovered so far about B2B online video scriptwriting.

It’s called How to Write Online Video Scripts for B2B Companies.

In it, I give you the same exact strategies and tips I’ve been using.

For starters, you’re going to learn about the different kinds of videos currently being produced by B2B companies.

Then, I’ll show you how to write various types of video scripts that companies are looking to produce. (Such as product demo scripts and video case studies.)

We’ll also go over what I’ve uncovered to be the seven fundamentals of effective online video scripts.

Think of these fundamentals as your “pre-flight” checklist that ensures you write an effective and engaging script your clients will love, every single time.

I’ll also be giving you secrets and insights like:

That’s just for starters. When I set out to create this program, I wanted to make sure you got absolutely everything you need to go out there and dominate this hot, new niche.

Which is why I’ve done everything I can to make the scriptwriting process as easy as possible for you …

A Neat Little “Trick” You’ll Be Using

Something I love about this niche is the relative simplicity of the content you're writing.

I can remember times when I’d be toiling away, trying to churn out an 8-10 page white paper, which can be pretty academic (and sometimes kinda boring, to me at least) in nature.

Not so in this niche.

Yes, you still need to flex your creative muscles. Yes, you still need to be engaging and persuasive. And yes, you need to know how to write B2B copy.

But, due to the visual nature of the script, one of the neat little “tricks” I’ve discovered is that every B2B video script — no matter what kind — falls into one of two simple layouts.

In How to Write Online Video Scripts for B2B Companies, I’ll reveal how each of these layouts work … along with how you use them to write your script.

Think of these layouts as a ready-made template where you simply “plug” your copy in.

Ultimately, you’ll decide which layout you like and work with best.

Learn this, combined with the seven fundamentals of writing effective video scripts, and you’ll be well on your way to sharpening your skills in this niche.

Samples You Can Show Your Existing And Potential Clients

One area where How to Write Online Video Scripts for B2B Companies truly shines is in making sure you get the skills.

So that’s why, in addition to revealing all my personal strategies for crafting videos that sell, I’ll also guide you through three different exercises where you’ll get to write your own video script.

You get the fundamentals, the techniques, the layouts, the strategies … PLUS, I’ll show you real live examples of B2B videos in use TODAY.

Only once you’ve gone through all that will you be writing your scripts.

The best part is these are scripts you can confidently and proudly show any existing or potential client.

So, no need to worry about having a portfolio of work to get started in this niche.

Of course, once you start landing projects and doing some work, you can easily switch out these scripts and update your portfolio — always making sure to show your clients your latest and best work.

Oh, and if the thought of finding and convincing clients to hire you to write a video script makes you queasy, I’ve got you covered.

That’s because …

Follow My Action Plan To Land Clients

It’s the biggest question on every copywriter’s mind, no matter what the niche …

The infamous, “How do I get clients?”

This is something I wanted to absolutely make sure I included in How to Write Online Video Scripts for B2B Companies.

To that end, I spend an entire section giving you actionable advice you can put to use right away.

For example, I’ll show you FIVE different ways you can approach clients about writing video scripts for them.

Then, I give you 10 laser-focused actions you can take in the next 30 days to land your first few PAID video scriptwriting projects.

Follow these actions (translation: actually DO them) and there is no reason why you couldn’t land at least one, if not more, paid assignments.

If that’s not enough, I also share with you my personal, fail-safe 7-step “seedplanting” campaign you can use on potential clients.

This will give you the best odds possible of landing video B2B script work right away and set you apart as THE video scriptwriting expert.

Once you land the client, I also devote an entire section to how to deal with clients.

This is an important section because many of your clients may want video, but they may not understand the process and will look to you to educate them.

I’ll cover exactly what you need to know (and say) to make everything go smoothly from start to finish.

Which brings me to my next point …

Establish Yourself As One of
The First Specialists Of This Niche

As you start getting clients and landing projects, you’ll have two choices:

There’s nothing wrong with option 1.

But, if you go with option 2, you have an incredible opportunity ahead of you.

As I mentioned earlier, this niche is so fresh and so new that the opportunity is ripe for you to jump in early and position yourself as one of the pioneer specialists in this niche.

Sure, you can still go after other B2B niches like writing white papers or case studies.

But, there are already several copywriters who got there early and established themselves as the foremost experts.

That’s not to say you can’t carve out a place for yourself in these more established niches — you can. You'll just find more writers there who have already done so.

With B2B video scripts — at this point in time — there is simply far less competition. There's just no arguing that.

That’s why smart copywriters who get in now will be able to easily get a foothold and become the dominant players in this niche.

Consider this: the copywriters who are top experts in their niches — like white papers and case studies — are all earning great six-figure incomes. All by focusing on one type of project.

That’s because they’re known in the industry and businesses constantly seek THEM out.

I don’t see any reason why a top video script copywriter can’t earn a similar income, or more — especially considering how big the demand is already and how quickly this niche is growing.

You’ll definitely have all the tools you need to do so with How to Write Online Video Scripts for B2B Companies.

It’s Up To You

There’s no question about it.

This new niche is going to make quite a few copywriters a small fortune …

 … Especially those that get in first and become the well-known experts of this highly-specialized field.

After all, there’s a huge demand for it. A demand that’s expected to grow five-fold over the next five years.

Best of all, you can choose how best to get into this niche.

You can offer it as an upsell to your existing offering of services. Or, you can go full-throttle and potentially earn a healthy six-figure income solely focusing on scriptwriting.

Either way, it’s an opportunity that can’t be ignored.

Remember, you can easily knock out a 2-5 minute video script in one afternoon (once you’ve gained the skills).

And, for less than a day’s work, you could be earning anywhere from $500-$1,500.

Not bad considering you’ll be writing no more than 500-750 words most of the time.

That’s why How to Write Online Video Scripts for B2B Companies is such a great resource.

You’re getting all the secrets you need to successfully write scripts and land clients — all in one place.

Secrets like my seven fundamentals to writing effective online video scripts … the two different script layouts you’ll be using time and again … step-by-step strategies to writing the three most common kinds of scripts … and how to write scripts that work and will get you hired time after time.

Plus, I’m including everything I know on getting and dealing with clients. You’ll discover my seven-step “seedplanting” campaign … the 10 laser-focused actions you can do within the next 30 days … along with five different ways to approach potential and existing clients about writing video scripts for them.

And, don’t forget — by the time you’re done, you’ll have three “live” sample scripts you can confidently show to ANY client.

In short, How to Write Online Video Scripts for B2B Companies is a “one-stop” resource that leaves no stone unturned.

One that you can get started with right away for just $197.

Considering you could easily dominate this niche — since there’s no competition — at $197, How to Write Online Video Scripts for B2B Companies is a steal.

Just one project (even on the low end) could earn you $500. That’s almost a 4X return on your investment. Add on to that all the future potential income you could be earning from this lucrative skill, and that return just keeps growing exponentially.

If Only This Had Been Available 10 Years Ago

I’ve been in B2B for 10 years now and I just wish an opportunity like this were available when I first started.

I don’t just mean the opportunity to go in and be one of the first in the niche … but I mean to be able to have a resource like this one that lays everything out, step-by-step.

I had to learn the hard way when I got started in this business … by seeking out mentors, taking action, and figuring out what worked and what didn’t.

Today, you don’t have to worry about any of that. I’m sharing everything I’ve learned to date about writing scripts for B2B online video.

Meaning, I’ve cleared most of the obstacles on your path to becoming a successful online B2B video scriptwriter.

And, I did it for just 41 cents a day over the course of the next year. Not much at all, considering how much money this skill could earn you.

Best of all, you’re always covered by AWAI’s iron-clad, money-back guarantee.

Get How to Write Online Video Scripts for B2B Companies. Soak up all the knowledge and follow the advice I give you on landing clients and projects.

Do this for the next six months.

If, by then, you still don’t feel writing online B2B video scripts is for you, just call AWAI Member Services and you’ll receive a full refund.

Leap Ahead Of The Pack

I can’t stress enough what an exciting time this is in the B2B world.

Video is revolutionizing everything and we’re at the forefront of it all.

Please don’t let time slip by. You can be sure that once more copywriters catch on to this, the competition will be far greater than it is now … making it tougher to stand out and become that “go-to” copywriter that businesses small and large seek out.

The work is fun. The pay is great.

I sincerely hope you will join me in being one of the first to take full advantage of this brand-new niche.

To your success,

Pete Savage
B2B Copywriter and Author

P.P.S. When you order, you'll get access to a special webinar where I expand on this niche, including a few of the things I've discovered and have been up to lately. Rest assured, you'll get even more strategies to take advantage of this hot and ever-growing niche.

Register Now!

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