Enrollment is now closed!
Katie Yeakle here…
With HUGE news — on two fronts!
First:
Coherent Market Insights — one of the biggest and most respected research firms for our industry — recently released NEW forecasts on copywriter spending…
And wait until you hear the shocking numbers…
According to their official Copywriting Services Market Analysis & Forecast: 2025–2032…
- spending on copywriting services is expected to reach a record-breaking $29.28 billion in 2025…
That’s UP nearly $4 billion — just from 2023.
But that’s just the beginning…
By 2032, that number is projected to balloon to $48.89 billion!
All fueled by — in the words of the report —
… increasing digitalization of businesses and the growing importance of content marketing in driving customer engagement and sales.
Now, those are MASSIVE numbers — and, honestly, a little hard to wrap your head around…
So let’s break it down.
Because what this report makes crystal clear is simple:
Demand for skilled, AI-ready copywriters isn’t slowing down — it’s skyrocketing.
And not by a little…
By a lot!
A $4 Billion Jump in Just Two Years?
That’s Huge…
But It’s Not Even the Whole Story…
The nearly $20 billion expected growth over the next seven years?
That’s absolutely mind-blowing — and potentially lifechanging for copywriters!
Let’s put it into perspective…
Between now and 2032, spending on copywriting is projected to rise by roughly $2.85 billion on average every year.
Hypothetically, that’s enough to pay more than 28,500 new copywriters $100,000 a year…
Not once.
But every year for the next seven years.
These numbers make it very clear:
There has never been a better time to master the art of persuasive writing.
Businesses need copywriters more than ever.
But not just “any” copywriters…
They need professionals who are trained, tested, and ready to deliver the kind of persuasive, marketing-driven copy that gets results.
Which brings me to my SECOND piece of massive news…
For a limited time, we’re giving you and anyone who wants to claim their share of all this booming demand…
An exclusive opportunity to test-drive the industry’s only graded, instructor-led certification program for direct-response copywriters…
AWAI’s Copywriting Academy…
I’m talking a complete all-access pass to every level of training…
For a full 30 days…
At ZERO risk to you.
I’ll share all the details of this very-limited-time offer below…
But first…
If you’re serious about stepping into this once-in-a-generation opportunity…
And you want to do it with real skills, real support, and a credential that sets you apart from everyone else flooding the market right now…
AWAI’s Copywriting Academy is — by far — the most comprehensive training any new writer can receive within our industry.
If you’re new to our world and overwhelmed by all the programs and courses out there…
If you’re unsure what to do FIRST…
Or, if you have “bits and pieces” of copywriting training, but you want an education that’s all-encompassing…
Academy is your answer.
Why Academy — and Why Now?
So why does Copywriting Academy matter so much right now… and how is it different from other copywriter training?
Because as demand for copywriting skyrockets…
So does the number of people who call themselves “copywriters.”
But here’s the problem:
Most of them simply aren’t trained at the level businesses need.
And even fewer understand how to use AI to enhance their writing, increase their speed, and deliver more value.
That’s left companies in a bind.
They know they need skilled writers to compete and grow…
But finding someone who truly understands how to write persuasive, response-driven copy — and who knows how to integrate AI without sacrificing originality or results — is harder than ever.
That’s why businesses turned to AWAI.
They need a way to know — quickly and with confidence — that the writer they’re hiring has the real-world skills, the strategic thinking, and the tools to do the job right.
They wanted a program they could trust…
One they could even send their in-house writers through…
To build the kind of writing muscle businesses need in today’s digital marketing world.
At the same time, up-and-coming writers like you were asking for the very same thing:
- A way to stand out from the “wannabes”…
- A trusted certification they could use to prove they’re the real deal…
- Experts they could turn to when they needed help…
- A polished portfolio that demonstrates their skills and impresses clients…
- A complete education that included how to use AI wisely and strategically — without compromising their voice or credibility…
And the confidence to say…
“Yes — I understand persuasive writing. Yes — I know how to use AI the right way. And yes — I can do the writing you need.”
AWAI’s Copywriting Academy is the answer to the overwhelming needs of clients and writers alike.
It’s assurance from a respected training organization with nearly 30 years of experience working with writers…
That the writer standing before any business has completed a rigorous course of study…
Understands the principles of persuasive copywriting…
Has passed a competency test…
And has successfully written copy at a level a panel of their peers has deemed “market ready.”
Full details on Academy training and today’s very special “test-drive” offer are ahead…
But in a nutshell…
Your Transformation Begins Immediately…
Your transformation to A-level copywriter begins the very day you enroll in Academy — and continues, as an alum, throughout the entirety of your writing career.
It’s like stepping onto an ascending escalator where your knowledge, experience, and confidence grows as you complete the 270 fast-paced but incredibly insightful skill-building lessons and exercises… and “level up” through the seven stages of comprehensive learning.
As an Academy student, you gain a deep, unshakable foundation in the skill of copywriting and the art of persuasive writing…
You’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.
You write — a lot.
You get written constructive feedback and direction throughout every level from professional writers… along with access to a Student Contact Center where you can ask questions and get clarification… ensuring your final copy is of the highest level possible.
You apply your newly learned skills to the kind of real-world writing projects businesses need…
And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.
Once you’ve ascended through the seven levels of core learning, there’s a final exam that will test you on everything you’ve learned…
Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of writing projects businesses need most.
Successfully complete both — including an 80% score or better on the exam…
And you’re awarded AWAI’s coveted and industry-recognized Direct Response Copywriter Certification…
Which cements your standing within our industry as an AWAI-trained copywriter who has successfully completed the most comprehensive and rigorous training any new writer can undergo.
Become a Professional, “Market-Ready” Copywriter in Six Months or Less!
And since Academy’s core curriculum is 100% self-paced and delivered via an online learning management system (LMS) similar to what top universities use…
Students able to dedicate an hour or two per day can complete their training in six months or less…
Far faster than the four years (and $100,000+) you’d spend acquiring such a lifelong financially valuable skill at a traditional university.
And because you learn in-demand skills as you go, there’s a chance you could be earning money as a writer well before you complete your full training.
So as a foundational training in the art and science of copywriting — there’s no course more comprehensive than Academy.
But there’s more…
— Copywriter Practicums —
The Most Important (and Valuable) Experience Any New Writer Can Have
Upon graduation you’ll be invited, at no additional charge, to a series of Academy’s exclusive Copywriter Practicums…
Simply put, practicums are incredibly valuable simulated learning environments where you gain added confidence by actually getting to see and experience what it’s like to be hired and work for an actual client…
Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…
You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.
Better still, immediately after graduation you’ll get to participate in not one, but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.
And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.
Resources and Ongoing Education…
for the Entirety of Your Career
There are more benefits Copywriting Academy students and alumni enjoy — including many that last the entirety of your writing career…
Like an open invitation to our “Deep Dive” discussions, where we invite you to join our “roundtable” discussions about higher-level copywriting strategies and important trends within our industry…
… as well as lifetime access to a Student Contact Center where you’ll have the opportunity to ask our experts anything about writing, clients, and the business of freelance copywriting.
Academy alumni also can choose from up to six practice writing assignments you can submit for professional feedback to keep your skills sharp — and have lifetime access to AWAI’s exclusive WritersWanted, the industry’s largest jobs board for copywriters.
As an Academy member, you’ll also have lifetime “pass-key access” to our Professional Resources rooms jam-packed with amazing tools for working copywriters — including swipe files, project templates, headline starters, “first-to-final” copywriter project case studies, and more.
And with many more benefits to be added as the program evolves — Academy is the most complete immersion into the world of copywriting and business building you will find.
Now Accepting Class of 2025 Applications
Now, please understand…
Because of the personalized nature of Copywriting Academy — including instructor support, “Deep Dive” discussions, peer reviews, and hands-on feedback — enrollment is open only a few times a year.
The fact that you’re receiving this special invitation means you’re right on time to join our newest class of future professional copywriters:
The class of 2025.
And if you get started now, and spend an hour or two working through the training every day, you could complete your training and earn your coveted AWAI Direct Response Copywriter Certification over the coming months…
And position yourself for a strong and confident start as a certified, market-ready copywriter — at a time when demand and spending on copywriting is ramping up like no other time in history!
Now, make no mistake:
- This is a professional-level education in the lucrative skill of persuasive writing and marketing.
It’s the kind of complete, guided training you might expect from a top college or elite professional business certification program.
The difference?
AWAI’s Academy is 100% focused on the one skill every business needs most: copywriting that gets results.
Which is why Academy has been priced accordingly since its introduction — and still delivers more value than most business school courses or specialized certifications.
But right now — and ONLY for a limited time — you don’t have to make the kind of high-dollar commitment Academy normally requires…
In fact, you don’t even have to decide if it’s right for you just yet…
All thanks to the opportunity you have NOW to test-drive the full Academy experience for 30 days…
Zero risk…
Zero pressure.
And just to be clear — you get full access…
NOTHING is held back.
You get all levels of training.
All the curriculum.
You’ll be able to train, write, and move through as many levels as you can in those life-changing 30 days…
You’ll get to see how it feels to be guided, supported, and challenged at a professional level.
And if it’s not the right fit for you — or you’re not thrilled with the experience for any reason — just let us know.
You’ll have paid nothing. Period.
But if you love it — and you decide you’re ready to move forward and earn your certification?
You won’t pay another penny. You’ll get lifetime access to the entire program at today’s massively discounted rate.
All the details — and your special offer — are below.
Please have a look…
And set yourself up to take advantage of this extraordinary no-risk offer.
We’d be honored to welcome you to AWAI’s Copywriting Academy.
To your success, 
Katie Yeakle
Executive Director, AWAI
COPYWRITING ACADEMY
How Academy Training Works
(and Everything You Get)
Once accepted into AWAI’s Copywriting Academy,
students are immediately and fully immersed in the
art (and science) of persuasive copywriting.
You learn how to become a successful, in-demand, well-paid working copywriter from the ground up…
Everything from how the industry works, how writers get paid, and all the copy needs along the customer journey…
To the essentials of deep research… A-level methods for writing captivating headlines and leads… how persuasive messaging is structured… and how to incorporate elements of proof and authority… write conversationally… create impossible-to-refuse offers… find, land, and work with clients… grow your writing business… and much, much more.
Upon completion of AWAI Academy training, students will have all the knowledge and writing skills they need to compete and succeed at the highest levels of our industry.
A-Level “Alliance of Experts & Instructors”
Your success with Academy begins with our dedicated faculty and deep connections with experts and writers industry-wide.
Academy is unique in that you learn not just the theories and ideas of a single guru…
Nor are you in the hands of lifelong “academics” who may or may not have a successful track record as copywriters themselves.
As an Academy student, you learn from legends past and present, including actual professional writers who still write for and work with active clients every day…
Which means everything you learn about writing and marketing is based on PROVEN up-to-the-minute principles used by some of the greatest minds in direct response and tested across all markets, platforms, and conditions.
Here are just some of the writing legends either you’ll meet as part of your Academy experience… or whose valuable insights have been incorporated into this comprehensive training.
Direct-Response Marketing Icons Modern-Day Masters Who’ve Shaped Our Industry…
Master Marketers and Business Builders
Who’ve Harnessed the Power of Copywriting
What these marketers and business owners have to say
about copy will impact your career enormously!
The “Eight- and Nine-Figure Copywriters Club”
master copywriters who routinely generate tens — even hundreds —
of millions of dollars in sales every year!
Industry Niche Experts and Specialists
copywriters we know and work with who have unique and
extraordinary “special skills” you’ll one day need as a writer.
Academy Faculty, Guidance,
and Student Advocacy
Neither AWAI nor Academy could exist without the tireless efforts and support of the amazing team of co-founders, owners, and copywriter advocates who get up every morning with the mission of making YOU a better, more successful writer. Meet the folks who’ll play a major role not only in your core curriculum training — but also throughout your Copywriting Practicums, “Deep Dive” sessions, and more…
President, AWAI
Co-Founder &
Executive Director, AWAI
AWAI’s Learning Chief
— All Masters — Present and Past
Also incorporated into your Academy experience are secrets and insights from the legions of masters who inspired today’s most successful writers…
Including the great David Ogilvy, Gene Schwartz, Victor Schwab, Jay Abraham, John Caples, Claude Hopkins, Ted Nicholas, Robert Collier, Herschell Gordon Lewis, Gene Schwartz, Gary Bencivenga, and others.
All legends present and past…
The greatest thinkers and innovators of our industry…
The best writers working today…
It all adds up to the most comprehensive training ever offered to new copywriters.
Academy’s Core Curriculum:
7 Levels of Accelerated Learning
Copywriting Academy starts with the core curriculum…
Over 270 lessons and assignments across seven levels of incentive-based learning that you complete entirely at your own pace.
You begin by gaining the deepest understanding of your role as a copywriter in today’s digital economy and the enormous opportunity ahead of you…
And continue to where you’ll have skills to plan and write every element of a successful online marketing and acquisition campaign.
Along the way, you’ll get feedback on your writing… be tested on your knowledge… build a comprehensive portfolio… meet and interact with experts and fellow students… and be invited to exclusive “Deep Dive” learning sessions — all as you work toward earning your highly coveted, industry-recognized Direct Response Copywriter Certification.
Here are some details and highlights of your seven levels of Copywriting Academy training:
COPYWRITINGACADEMY Curriculum & Syllabus
Level 1What Every Copywriter Needs to Know About Copy, the Industry, and the Copywriter’s Role in It
Copywriters who succeed faster are those who have a clear understanding of their role, the opportunity before them, how the money works, what clients expect from them, and what copy needs to achieve at every stage of the customer journey. You’ll learn:
- Why the industry needs copywriters, who needs them most, and why it pays so well…
- How copy is all about persuasion and immediate response…
- How marketing works and your role as a member of the larger marketing team…
- The Customer Journey and the Copy-Content Continuum…
- How marketing funnels work in business, and how to build one…
- Understanding the “language” of direct response…
- Understanding the key performance indicators (KPIs) copywriters need to know…
- Various ways copywriters help their clients attract customers and make more money, and all the ways you can be paid…
- What you need to be a successful copywriter — and what you don’t…
- Traits, habits, and daily routines of successful copywriters…
- How to start and build your own swipe file — and why it’s important…
- And more…
Level 2Persuasion: What It Means and Why It’s the Cornerstone of Your Copywriting Success
The “power to persuade” is perhaps the most valuable and lucrative skill anyone can have, and to be able to do it in writing is — quite literally — a passport to unlimited riches. You’ll learn:
- What persuasion really means and its crucial role in every piece of copy copywriters write…
- Understanding, finding, and transmitting “emotionally compelling and persuasive ideas” in copy…
- The secret of “clarity”…
- The secret of “specificity”…
- Understanding the “Rule of One” as a copywriter…
- The psychology of persuasion and Aristotle’s “Three Appeals”…
- Ways to inject persuasion into every sales message you write…
- How to make any writing — copy, content, emails — irresistibly and instantly compelling…
- Understanding the secret architecture of persuasion…
- The seven questions readers will have that your copy must answer…
- The invisible structure behind the world’s most successful sales messages…
- And more…
Level 3Getting to Know Your Prospect — the Most Important Person You’ll Ever Know as a Copywriter
The best copywriters understand that readers are much more than “a potential customer.”
Instead, the best writers and marketers see their readers as our good friend and writer Seth Godin sees them: as people who simply want to become better versions of themselves — and you’re there to help them. You’ll learn:
Handley
Anglade-Cole
- How to know who your true prospect is…
- Beyond demographics — why it’s much better to have a real-life image of the person you’re writing to… and who it should be…
- How to learn to speak your reader’s language…
- How to connect the solution you’re offering to the emotion your reader connects to it…
- The theory of resistance and how to overcome it…
- How to ensure every piece of copy or content you write is 100% focused on your reader’s wants, needs, and desires…
- A simple three-step formula for matching your headline to your reader’s emotional desire…
- How to strike the right balance when writing conversationally…
- Finding your unique voice as a copywriter…
- Using “story” to connect with your reader…
- How to leverage curiosity as a copywriter…
- The most important question you can ask (and answer) in copy to understand what your reader really wants…
- How to keep your readers riveted…
- How to command attention in a “cluttered” world…
- And more…
Level 4The Power of Research: Your Key to Big, Emotionally Compelling Ideas and Strong Body Copy
Few writers reach the top levels of our industry without a passion for research. Thanks to the internet and AI, that part of the copywriter’s job just got a whole lot easier.
In Level 4, you learn to leverage all the tools available to writers today to unearth exciting, compelling ideas that will captivate your reader and form what Donald Miller, another good friend of AWAI and founder of StoryBrand, calls “the controlling idea” of every sales message:
- The best places to find breakthrough “Big Ideas”…
- Beyond the Google search: How to research like a pro and unearth gems that lead to winning copy every time…
- How to record and organize the research you find so it can be easily incorporated into your copy…
- How to use research to find the “controlling ideas” for your promotions…
- Research you can do that practically lets you “read your reader’s mind”…
- It’s all about new — how to take old ideas and make them seem fresh and new in the eyes of your reader…
- How to harness the power of AI — the copywriter’s new and most powerful research tool…
- How to spot “hidden gems” of research most copywriters will miss…
- How successful copywriters view the world around them differently… and how you can follow their lead…
- And more…
Level 5Writing a Sales Letter — Using AWAI’s “Deconstructed Flow” Method
The ability to write a complete sales letter is one of the most important — and lucrative — skills a copywriter can have… and one that’s missing from the repertoires of so many “B-level” writers.
Why? Because it’s the one copywriting project that has all the elements of persuasion — from an attention-getting headline… to a strong promise… to proof and credibility… to an irresistible offer and close.
Throughout Level 5, you’ll learn to write ALL the elements of a professional sales letter from beginning to end… and in the process, write a sales letter of your own — with feedback — which will later become a core component of your Capstone writing project. This includes:
- Headlines that break through the clutter and noise, grab your reader by the lapels, and instantly connect with your reader’s needs, wants, and desires…
- Leads that make a strong promise while keeping your reader engaged and wanting to read more…
- Body copy that builds trust by delivering undeniable proof that your product can deliver on its core promise, while “layering in” additional benefits that make your offer even more compelling…
- Offers and price propositions your reader simply can’t resist…
- Closes and calls to action that summarize product benefits, justify pricing, create urgency, give your readers a clear action to take, and make clear the downside of not taking action…
- Ironclad resistance breakers that address any additional “logical” barriers a reader might have to responding to your offer…
- Order forms that clearly and concisely summarize your main promise, core product benefits, price, and offer… and make it easy for your prospect to buy…
- And more…
Level 6A-Level Editing: Taking Your Copy from Good to Great
With a draft of your sales letter written, it’s time to apply one of the most valuable and important skills a professional copywriter can have — the ability to take your copy from good to great through high-level editing.
And once you have these master editing techniques under your belt, you’ll apply them to the first draft of the sales letter you’ve just written… run it through the special “copy checklist” we’ll give you… and apply feedback… until you’re confident enough to submit your sales letter as part of your Capstone writing project. You’ll learn:
- How to train your brain to recognize winning sales copy…
- Style guides and what to know about writing for different industries…
- How to use the FK score to make your copy more readable…
- How to polish copy by putting it through a “punch list”…
- Words and phrases that have no place in persuasive copy…
- How to write concise but powerful transitions that let you move seamlessly from one idea to the next…
- How to use AWAI’s “peer review” and CUBA copy processes…
- How to eliminate confusing, unbelievable, and “boring” copy…
- How to use the “Four-Legged Stool” to ensure your sales letter has all the copy elements needed to make it thrive…
- How to craft a writing and editing process that works for you…
- How professional copywriters edit their copy (a “first-to-final” case study)…
- And more…
Level 7Copy Elements of the Customer Journey: How to Write a Complete Online Acquisition and Sales Campaign
In Level 7, you’ll learn to write all the smaller copy projects needed to support and drive readers to the sales letter you’ve written and polished in Levels 5 and 6, including:
- Space ads for Google and social media designed to generate immediate interest in what you’re selling to the market you’re targeting…
- SEO content that engages a prospective buyer by offering real and useful solutions based on what they’re searching for…
- Emails that encourage readers to click to and read your sales letter…
- Landing pages that offer free reports or other giveaways in exchange for the name and email address of a new potential customer…
- “Stick” emails that welcome new customers where you can start building long-term relationships…
- And more…
What to Expect During
Your Curriculum Training
Each Academy student is free to move through this essential curriculum training at your own pace.
That said, you’re encouraged to take the time needed to understand all the core principles of each level since each new skill builds on the last…
And earning your coveted Direct Response Copywriter Certification is reliant on passing a final knowledge-based exam.
We expect you can complete the training and writing assignments within six months by dedicating between five and 10 hours per week. However, if you have more time and want to finish faster, that’s entirely possible.
What to expect as part of your core training:
Lesson Quizzes…
You will be quizzed after every lesson to ensure comprehension and that important concepts are ingrained in you…
“Levels” Graded Tests…
While Academy students can advance through the levels at your own pace, you can earn your seven “Level Up Badges” only by taking, submitting, and passing each “Final Levels Test” and submitting required writing assignments…
Writing — with Feedback…
Nothing will make you a better writer than putting words on a page — which is why Academy is loaded with writing opportunities, some optional, some mandatory…
Many come with written feedback and direction from a professional copywriter, so you’ll know what you’re grasping and what you need to work on.
Portfolio Building…
Writing assignments that are part of the core training are designed to not only further ingrain and deepen your understanding of the copywriting concepts covered…
But also help you build a professional portfolio of writing projects that demonstrate your ability and help you land clients so you can start earning an income while you’re building your base of knowledge.
Faculty Access…
To ensure you grasp all the concepts and can have any questions answered, Academy offers two levels of access to our instructors and experts:
One through direct email access to members of Academy’s program faculty — which you’ll be issued at the start of your training…
Another through your Copywriting Academy Facebook community where you can ask questions… connect with your fellow classmates… and create conversations about copywriting, clients, the state of our industry, and more.
With your training complete and your sales letter and collateral writing assignments written and edited, it’s time to graduate and earn your Direct Response Copywriter Certification.
Capstone Assignment, Final Exam, and Certificate of Completion
To earn your highly coveted Direct Response Copywriter Certification…
And be recognized industry-wide as a writer who has successfully completed the most rigorous “university-level” training ever offered to aspiring copywriters…
Academy students must:
- Complete all lesson quizzes…
- Complete and pass written tests at the completion of each of the seven training levels…
- Complete a final written exam and pass with a minimum 80% grade.
Rounding out the requirement for successful graduation from Copywriting Academy is the completion of your Capstone writing project — the sales letter you drafted and edited in Levels 5 and 6… plus several of the collateral pieces you learned about and wrote in Level 7.
Your project in full will include:
AN ONLINE AD
Grab a prospect’s attention to the solution your product is offering…
A TEASER EMAIL
A short note urging your prospect to click to a more detailed sales page…
AN SEO CONTENT PIECE
A “nurturing” article that’s both useful to your target audience and has a clear call to action…
A LANDING PAGE
A compelling page of copy that offers a free “gift” or premium in exchange for contact information…
A SALES LETTER
A personal, inviting, “conversational” letter that makes a strong and compelling case for why your product is the product your prospect should choose…
A WELCOME LETTER
An email that’s sent shortly after the sale that reaffirms their decision, welcomes them as a new customer, and starts building a positive relationship…
As part of the Capstone experience, you’ll submit your writing for one round of professional review and feedback… and then re-submit it once feedback is applied for final grading.
NOTE: In addition to helping you graduate Academy and receive your official Direct Response Copywriter Certification status, your Capstone writing project gives you yet another opportunity to add real-world copy to your ever-growing writing portfolio.
What You Earn
Once you’ve completed and passed all Academy graduation requirements, you’ll receive your Direct Response Copywriter Certification in the form of:
(for framing on your writing room wall)
(that you can use on all digital correspondences —
LinkedIn pages, websites, email signatures, and more)
(signed on watermarked parchment, to be kept as
a memento of your extraordinary accomplishment)
While Academy’s core portfolio serves as a backbone of every Academy student’s training — and earning your Direct Response Copywriter Certification is your primary objective…
It is by no means all you get as a member.
Now it’s time to LAUNCH your writing business in earnest… and make sure you have the tools and the resources to land clients and continue your education as an A-level copywriter.
First up, an invaluable experience that ONLY Academy graduates get…
Client Experience Through
Copywriter-Client Practicums
Once you’ve successfully completed Academy’s core curriculum, written assignments, and received your Direct Response Copywriter Certification…
You will be invited — at no additional charge — to take part in an Academy-exclusive Copywriter Practicum where you learn what it’s like to work with real clients in a “zero risk, no fail” simulation exercise.
You’ll start by choosing the first of three client types meant to represent the kind of clients you’ll be writing for: a product-based company, a service-based firm, and a professional organization like a doctor’s office, CPA, or vet clinic.
The value of this optional Practicum is it takes you through the entire client process — from the initial “intake” call… to submission of your final draft of copy.
You get to see the “back and forth” that happens between writers and marketers…
You come to understand what marketers are looking for in terms of professionalism, copy submissions, and meeting deadlines…
You learn what research materials marketers typically supply and what you need to find on your own…
You’ll hear the questions to ask to understand the full scope of the project…
Also, since you’re writing as part of your Copywriter Practicum… with even more professional feedback… it’s yet another opportunity to add to your growing portfolio of writing samples.
Then, once you finish your FIRST Practicum…
You go to your second one…
Then your third…
So that when you do land that first real-world client as a professional copywriter… it will actually be your fourth!
Rather than be nervous or intimidated when that first “real” client experience is about to happen… you’ll be calm and confident… because you’ll know exactly what to expect… the conversation that’s about to unfold… and the questions you need to ask!
Better still, AWAI’s Copywriter Practicum is offered at no additional charge to students who have completed the core training and received their certification.
But there are even more benefits for Academy alumni…
Career Guidance and
Continuing Education
Once you’re an Academy alum, you’re never alone when it comes to finding or working with clients — or anything involving the “business” of copywriting.
In addition to your Copywriter Practicum experience, Academy members have access to an entire network of fellow students and writers through lifetime access to the Academy community, which is open to all active students and alumni.
Also, alumni enjoy lifetime “access by email” to members of the training team who guided you through your seven levels of training…
And, of course, Academy members have access to an amazing Student Services team that can help you find what you need from an exhaustive bank of resources, to which Academy members and alumni have lifetime access, including:
- Client call scripts…
- Detailed tutorials on setting up your own website and a professional LinkedIn profile…
- A series of market-tested client attraction strategies successful professional copywriters use — and you can replicate — that draw clients to them…
- Professional forms and templates, including invoices, proposals, project agreements, testimonial requests, and more…
- Roadmaps and questionnaires for identifying and selecting the perfect writing niche for you…
- AWAI’s exclusive “new copywriter’s guide” for finding your first client through LinkedIn and low-risk projects from clients who prefer to work with new writers…
- “Client conversation” scripts and email templates that let you handle virtually any client-related issue that may arise — pricing concerns, copy edits, project scope changes, and more…
- Access to more advanced strategies for growing your business and freelancer income, like “productization” methods for bundling your writing services and retainer deals that can set up multiple streams of ongoing income…
- And more…
Additional Resources…
To Which Academy Members and
Alumni Enjoy Lifetime Access
What’s unique about Academy versus other “academic” institutions is that we don’t just teach you the skills and send you out into the world alone.
As an Academy member, you’ll have access to a myriad of resources meant to further immerse you in the world of direct response and copywriting and keep you learning far beyond your core training…
Including:
“Deep Dive” Copywriting Lessons with Master Copywriters
Keeping with Academy’s focus on continuing education…
You’ll have access to an elite level of training where we publish a “Master’s Lesson” on a crucial master-level copywriting technique that can take your writing to an even higher level…
Give you time to study and absorb the information…
Then invite you “into the room” for a deeper dive discussion on the topic with master copywriters so you can see how it’s applied in real-world copy and learn — directly from the pros — how you might be able to apply it to a client copy project you might be working on.
Access to WritersWanted Premium
One thing that’s certain about the market today: There’s no shortage of demand for skilled copywriters!
Indeed, a simple search on Google yields millions of results… and a recent look on LinkedIn showed tens of thousands of copywriting jobs across all industries for all levels of writers.
To make it easier for members, we’ve not only reached out to the companies we know are looking for writers but also continually curate the best of all opportunities for writers available throughout the industry…
And put them all in a resource called WritersWanted — where you can use keywords to find the writing jobs right for you — even set up alerts where you’re contacted when the perfect writing job for you comes along.
Of course, Academy members have access to WritersWanted for life.
Academy “Resources Room”
As the world’s first and oldest school for copywriters, AWAI has amassed literally thousands of resources over the past 28 years that writers can use to further their writing skills, eliminate writer’s block, become inspired, and overcome any writing challenge that arises…
And as an Academy member, you’ll have access to the very best of them, including:
- Master Copywriter “First-to-Finals” — in-depth “case study analysis” of the thought and writing process behind the top writers’ most successful projects — from the very first word of the headline to the final edit…
- Hall of Fame and Modern-Day Swipe File — the largest curated collection of the most important and consequential sales letters past and present — along with professional commentary and analysis throughout so you know exactly why they worked…
- Copywriter’s Guide to AI — loaded with specific prompts and AI strategies copywriters can use to generate unlimited ideas, speed market research, get copy started, and more…
- 147 Headline Starters, Emotional Trigger Words, Copywriter Cheat Sheets, and More — resources many professional copywriters keep close at hand to aid in the writing process and eliminate writer’s block and blank page syndrome…
- And much, much more.
And remember…
It’s all in addition to your core Academy training, which includes:
- Your seven levels of self-paced curriculum…
- Multiple levels of writing feedback from pro writers…
- Direct email access via Academy’s exclusive Student Contact Center…
- Your Certification Exam & Capstone…
- Optional writing assignments (with bonus feedback)…
- Portfolio building…
- Copywriter Practicums…
- And more!
All-Encompassing, Fully Immersive Learning Experience
Academy leaves no stone unturned when it comes to helping you achieve ultimate, long-term success as a professional direct-response copywriter…
From ensuring you have the foundational skills you need… to starting your writing business and landing clients… to the resources that’ll help you overcome any challenge as a writer… to giving you every opportunity to grow your knowledge at every stage of your career.
Discussions and Polls
Writing Assignments
Quizzes
Marketing Resources
Capstone Project
Peer Networking
Program Support
Copywriters Resources
Lifetime Continuing Education
Instructor Email Access
WritersWanted Lifetime Access
Who Is AWAI’s
Copywriting Academy For?
While Academy’s resources have been geared to writers looking to have lucrative freelance careers, Academy is truly for anyone who needs or wants to be a better, more persuasive writer:
- Entrepreneurs — either active or aspiring — who want the kind of high-level persuasive writing skills that can get their businesses launched on the right footing… or make their current businesses more profitable…
- Company employees who want to become stronger and more persuasive writers overall, and thus more valuable to their firms…
- Marketers who work with copywriters day to day or are asked to write copy from time to time… and want a better grasp of what effective “in the trenches” copywriting is all about…
- Staff writers who never got a foundational education in true persuasive writing and want to become more effective in their jobs and more valuable to their employers…
- Professionals and business owners who want to open up new revenue streams for their businesses using proven copywriting techniques…
- Essentially anyone who wants to put the power of persuasion to work in all aspects of their lives!
How to Enroll in AWAI’s
Copywriting Academy
Academy experience — risk-free — for 30 days.
An investment in Copywriting Academy is an investment in your future as a professional, AI-powered copywriter and marketer…
With all the skills businesses need now to drive their success…
At a time when businesses are spending more on copywriting than at any time in history!
Academy is a college-level professional education in the most in-demand writing skill of the digital age — direct-response copywriting — without the college-level cost.
And when compared with the $100,000+ price tag of traditional college degrees (often without practical or marketable skills)…
Or to the $5,000 to $16,500 many elite business certification programs charge for training in business, marketing, or tech…
You’ll quickly see why AWAI’s Copywriting Academy is one of the best-value investments you could make once you dive into the training.
And at the $1,900 writers have previously paid when we’ve opened enrollment — discounted from the $5,900 list price — it’s an absolute steal…
And even at that price, hundreds of students enrolled and have benefited from the knowledge they gained.
But now — for a limited time — we’re doing something special.
You can enroll today and get full access to Copywriting Academy…
For just $495.
That’s a nearly 75% discount off the previous “lowest price” enrollment fee…
And without a doubt the lowest price you will ever see to get access to this training.
And here’s the best part:
Because this special invitation comes with a 30-day zero-risk test-drive — you don’t even have to decide if Academy is right for you yet!
You’ll…
- get full access to Academy training — nothing held back…
- be able to use all the program’s training levels and get professional feedback…
- experience the entire first month of your transformation, and…
- get to decide later if certification is right for you.
If it’s not for you — for any reason — no problem!
Just let us know within those 30 days and we’ll refund your $495, no questions asked.
And if you love it — and want to keep working toward earning your certification?
You won’t owe us another cent…
You’ll continue with lifetime access…
And you’ll know you got the most complete copywriting education available today, for a fraction of the price others have paid!
Here’s How to Accept This
Very-Limited-Time Offer
If you’re ready to start training as a professional copywriter today…
Pay just $495 now to unlock full 30-day access to AWAI’s Copywriting Academy…
- Experience the program, start writing, and preview everything you’ll learn.
- If you decide it’s not for you, you’ll get a 100% refund — no strings attached.
- If you love it and want to continue, you’ll own the full program for life.
That’s it.
One simple step gets you started.
And just so you know exactly what’s waiting for you if you decide to stay on and complete your certification…
Here’s What You’ll Receive as a Lifetime Academy Member and Alum:
- Lifetime access to all seven levels of the core curriculum…
- Instructor guidance and personalized feedback…
- Three Copywriter Practicum experiences…
- Your Direct Response Copywriter Certification…
- Dozens of writing assignments and real-world practice…
- “Deep Dive” sessions and elite-level strategy…
- Access to AWAI’s top copywriters and mentors…
- Help creating an extensive and polished portfolio of writing you can be proud to show any prospective client (or feature on your website)…
- A crash course on how to use AI to generate ideas, beef up your research skills, and write better and faster…
- A lifetime of resources, updates, and support…
- And so much more!
In short, everything you need to go from aspiring writer to certified, confident, client-ready copywriter — equipped to serve businesses and earn well.
COPYWRITING ACADEMY FAQ
Your Test-Drive “Fine Print”
Simply put, there isn’t any!
It’s exactly as explained! No tricks… no surprises…
Just lock in your spot at your deeply discounted “test-drive” price now for $495…
Access everything Academy offers for the next 30 days…
And if you decide it’s not for you, simply contact us before the 30 days are up — and we’ll refund the entire amount… no questions asked!
Decide to keep Academy access and do nothing…
You won’t be charged a penny more!
The Program
How do I know if Academy is right for me?
Academy is structured to give freelancers a marketable skill and prepare you for a lucrative career as a work-from-anywhere copywriter. That said, this training is for anyone who wants to become a better, more persuasive writer — whether in your own business, at your job, or in your personal life — which is something of great importance in today’s word-driven digital world.
Are there prerequisites?
No. Academy offers what many “project-specific” programs do not, which is foundational training in the lucrative skill of persuasive writing. All you need to get the transformative benefits out of this experience is a love of writing.
What are the requirements to earn a certification?
To ensure the integrity of both the program itself and the graduates who hold a certificate from Academy — as well as give businesses who hire Academy graduates confidence they can write at a high level — student must complete all “levels” lessons, quizzes, and tests… pass a final knowledge exam with an 80% grade or better… and complete a Capstone writing project to the satisfaction of our team of copywriter advisers.
What if I don’t pass?
You try again. Given the importance of academic credibility, there will be students who don’t get their Direct Response Copywriter Certification on the first try.
But that’s okay — Academy membership comes with lifetime access to everything, which means you’re free to repeat all lessons, quizzes, assignments, exams, and writing projects — including your Capstone — at no additional charge… until you successfully earn your certification.
The Learning Experience
How much time should I devote to Academy?
It’s entirely up to you. Academy is 100% self-paced. Your advisers and faculty are there when you need them. Resources are always available.
Based on current curriculum — and allowing for added reading, research, and writing — it’s estimated a student who dedicates between five and 10 hours a week to Academy can complete the requirements and receive their certification in six months.
If you have more time and you’re ambitious, it’s not impossible to complete training and earn your certification in as little as a month.
What do I need in terms of technology?
Academy happens via computer on AWAI’s proprietary LMS (learning management system), which means all you need is a stable internet connection… a comfortable place to study… and a capable computer/laptop (recommended), tablet, or smartphone.
Can it be accessed at any time?
Yes, lessons and Academy resources are available at all times.
How will I know about upcoming “Deep Dive” sessions?
“Deep Dive” sessions will be announced by email, along with the topic of conversations and special guest experts who’ve agreed to be part of our “roundtable” discussion.
How quickly will instructors respond to questions I have via email?
Keeping in mind our faculty advisers are professional copywriters, many of whom spend time writing for real clients, please allow 24 hours for any query that requires a detailed response.
What’s the turnaround time for feedback on writing?
Again, because our team of professional writers who write for clients will be reading your copy and offering constructive, thoughtful feedback, please allow one to two weeks.
The Certification
What are the requirements to earn Academy’s Direct Response Copywriter Certification?
To earn Academy’s industry-recognized Direct Response Copywriter Certification, students must complete all core training and assignments, take and pass each “levels” test, earn an 80% passing grade on a final graded exam, and submit a Capstone writing project consisting of a sales letter and several smaller, collateral copy elements for feedback and ultimate approval by our faculty board.
What type of certificate will I receive?
Upon successful completion of requirements, Academy graduates will receive a:
- Certificate (for framing on your writing room wall)
- Digital Credential (that you can use on all digital correspondence — LinkedIn pages, website, email signatures, and more)
- Letter of Recognition (signed on watermarked parchment, to be kept as a memento of your extraordinary accomplishment)
Do I receive alum status — and what does it mean?
Yes. As an Academy alum, you’ll be part of a small, very special, close-knit, and accomplished group of writers.
Even after graduation, Academy members have access to faculty via email, “spec” writing assignments, “Deep Dive” trainings — as well as full access to a large and growing list of writing and business-building resources.
How long will I have access to all the learning materials and resources I get with Academy?
For life.
Payment Process
What is the program fee and what types of payment are accepted?
Academy is professional “executive” training that will cost anywhere between the $5,000 and $16,500 other schools charge when we offer it industry-wide in 2025.
But for the short time this “TEST-DRIVE” offer is open, you have an opportunity to experience ALL Academy benefits for just ONE payment of $495.
And if you decide to stay past the 30-day mark, there are no other charges or fees. You have access to Academy — and any new levels we add — for life!
Academy accepts all major credit cards — Visa, MasterCard, American Express. (Enrollment details here… or contact our Member Success Team here for other options.)
All applicable taxes are included in pricing.
Is the cost of this training tax deductible?
Professional training like Academy can have tax benefits under certain conditions. Please consult with a tax specialist concerning your situation.