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AWAI’s Top Brass — Katie Yeakle and Rebecca Matter!
If You’re Ready to Become a Professional Copywriter… We Can Help You Make It Happen in Just Four Weeks!
This is your chance to learn directly from us to gain the knowledge, skills, and tools you need to become a professional copywriter… in just four short weeks.
You’ll get expert instruction, A-level insights, and one-to-one feedback…
The chance to earn an exclusive certificate of completion to show prospective clients you’ve got what it takes to tackle the most in-demand projects…
And save BIG thanks to today’s ultra-low-price offer.
Get all the details on this deal below — before it ends shortly.
Hi Reader,
If you’re tired of waiting on the sidelines and telling yourself, One of these days I’ll launch my writing career…
If you’re ready to write for a living and get paid well to do it…
If you’d like some accountability to keep you progressing and moving toward your writing goals…
And if you’re 100% committed to seeing it through, with Rebecca Matter and me (Katie Yeakle) by your side, guiding you every step of the way…
Then this is PERFECT for you.
I’m talking about an opportunity to learn from Rebecca and me for four weeks…
… where we’ll help you practice your writing skills, sharpen them through targeted feedback, and keep you from veering off the path and getting distracted by things that won’t serve you right now.
In short, it’s a chance to nip procrastination in the bud and have us with you as you gain the skills and set yourself up to launch your thriving, client-rich writing business!
This will be an intense yet fun (and rewarding!) experience for you…
One where we’ll take you from where you are now — to where you have the knowledge, understanding, strategies, and techniques that can get you landing clients and earning a professional income as a copywriter.
This is our life’s work…
We’ve been training copywriters for over 28 years. And in that time, we’ve partnered with experts to create various training programs, events, and opportunities for writers to gain the skills they need to live their version of the writer’s life.
So if you’re up for an intense, transformative four weeks — here’s what we have in store for you.
If You’ve Got 2 Hours a Week, We’ll Transform You into a Ready-to-Write Pro
One of the things that truly sets AWAI apart is our ability to turn anyone with commitment, writing skills, and a desire to succeed into the kind of writer clients want to work with.
It’s why we have so many amazing success stories…
Like Jon Stoltzfus. He went from working too many hours as an aerospace engineer in the defense industry…
… to being an A-level copywriter with million-dollar-plus controls under his belt who hires and trains new writers. A player in the booming direct-response industry… who’s earning more than his aerospace engineer salary. And perhaps more importantly, he’s happier than he’s been in a long time.
Or Melissa Gouty. She went from being a college professor to making a full-time income as a writer… even while she and her husband travel in their RV!
Melissa Gouty“I love not having to deal with office politics, managing a staff, or commuting. I can take my dog for a walk, work at night, listen to my own music, or work in my socks and slippers. We have an income we can rely on in ‘retirement’ as we travel.”
Then there’s Pauline Longdon. Formerly a major in the Australian army, she’s now one of the most sought-after writers in our industry (and makes more than most lawyers and doctors).
Pauline Longdon“[This] has been one of the best investments I’ve made in my copywriting career. Being trained by A-list copywriters has helped to accelerate my career.”
I could go on and on…
But right now, this is about you.
Rebecca and I will help you get all the skills you need to be a working copywriter. So you can turbocharge your career and create the lifestyle you’ve always wanted.
All we ask is that you give us two hours a week for four weeks.
That’s it.
If you can spare just two hours a week (and put in some practice time between sessions to work on the assignments), you can be well on your way to success.
You’ll Be Ready to Write
for Clients in Just 4 Weeks
That means you could be well on your way to creating a life where you have the kind of writing career you want this year.
Pretty exciting, right!?
Your Invitation to
Join Us for 4 Weeks to Pro!
This is your chance to have Rebecca and me by your side, training you as you once and for all go from where you are now to a writing pro.
You’ll know exactly how to write persuasive sales letters, emails, content — really, any kind of messaging meant to get your reader to take action.
These are the projects that are in HIGH demand and pay writers well.
Not only will we show you how to write them all, but during the training, you’ll be given five practice assignments to help build your copywriting skills, your confidence — and, of course, your portfolio.
You’ll also get to learn from some amazing guest experts, “A-level” copywriters who will give you their best insights and their best strategies for applying what you’re learning.
By the time you’re done, you’ll be ready to write for clients. You’ll know exactly what you need to do to launch your business and start living your writer’s life.
I can say with full confidence that by the time your training is complete, you’ll be ready to take on FIVE of the most commonly requested writing projects:
$100–$150
Content Articles
$250–$800
$500–$1,500
$250–$2,000
$2,000–$10,000+
And most importantly — you’ll have an in-demand skill that will reward you both personally and financially for as long as you want.
Here’s What We’ll Cover Together…
— Pre-Training — What It Takes to Become a Successful, Professional Copywriter — FAST!
Before you jump into our first session…
You’ll want to review this essential pre-training session.
In it, we walk through exactly what it takes to become a highly paid, in-demand copywriter… and how it can happen faster than you think.
You’ll discover…
- the habits the most successful copywriters we’ve trained share…
- the different opportunities available to you as a copywriter, and…
- how the “math” of being a well-paid writer works out to create the lifestyle you want.
You’ll leave this session with a plan for success and the motivation to hit the ground running.
Which is a great thing…
Because you’ll also have homework to get you ready to go for the next four weeks!
Week 1 The Foundation of
Persuasive Copywriting
Session 1 Persuasive Copywriting 101:
Meeting Your Reader Where They Are
Every successful copywriter understands one core truth:
Great copywriting isn’t about selling at all… It’s about connecting with your reader.
That’s why this session focuses on the Customer Journey and the crucial role it plays in how to guide your reader to action.
You’ll learn…
- the fundamentals of persuasive copywriting…
- why good copywriting has nothing to do with selling (instead, you’re doing THIS)…
- the reason you need to speak to the heart (not to the head)…
- the two main “paths” of writing copy and the pros and cons of each…
- what to do before you EVER write a single word of copy…
- and much more…
You’ll leave this session knowing how to structure your copy around the Customer Journey, how to guide prospects toward action without “selling,” and how to lay the foundation for high-impact, persuasive writing.
“Thank you ladies for this great training, inspiration and encouragement!! I already feel more wiser and I know that the next 4 weeks are going to be a blast!!!”
— Del Mackson
Session 2 The “Secret Sauce” to Crafting Compelling, Persuasive Copy That Gets Results
Now that you’ve got a good foundation under you, it’s time to give you one of the most powerful “rules” in copywriting.
It’s the “secret sauce” behind some of the most successful promotions ever written.
Every six-figure copywriter understands this. And we’re going to make sure you do too.
You’ll discover…
- how to collect marketing “intelligence” on the competition and make sure your copywriting chops stay sharp…
- AWAI’s The 4 P’s™ formula for crafting a winning sales letter…
- how to “reverse engineer” successful promotions and glean the secrets that made them work…
- when to use PROOF in your promotions (and when not to)…
- and much more…
You’ll leave this session knowing how to study and model winning promotions, structure persuasive copy using proven formulas, and use credibility techniques that make your writing impossible to ignore.
“It makes a huge difference to have the assistance of pros who can add suggestions.”
— Chris Allsop
Week 2 Mastering Voice,
Storytelling & Engagement
Session 3 The Real Deal — Writing from a
Personal Point of View
The best copy doesn’t feel like “copy.”
It feels like a conversation between you and your reader.
That’s why this session is all about finding your voice and making your writing feel natural, engaging, and irresistible to read.
We show you how to tap into real-world experience and craft authentic messaging that clients pay a premium for.
You’ll discover…
- the “theory of resistance” and why you need to keep it in mind every time you write to your prospect…
- the two parties in any direct-response sales transaction (and why this is critical to know if you plan to become a six-figure copywriter)…
- your “recipe” for victory as you write copy…
- a simple three-step headline formula (works like a charm every time!)…
- one simple “trick” to writing some of the best copy ever (not many writers talk about this, but it works really, really well!)…
- and much more…
You’ll leave this session knowing how to connect emotionally with your reader and write copy that feels and sounds personal and authentic.
“[4 Weeks to Pro] is bringing the most important aspects of writing together easier and quicker. The exercises have been very helpful.”
— Denise Mense
Session 4 The Power of Stories (and How to Write Stories that Work!)
If your reader isn’t engaged, they won’t take action.
So in this session, we show you how to use the power of storytelling to make your copy unforgettable.
Specifically, you’ll learn…
- six ways to uncover the exciting story for anything you’re writing about…
- two storytelling models that are powerful and highly effective, and will keep the reader glued to the screen, reading your copy…
- how to write about your client’s product or service in a way that’s tantalizing and excites the reader using your two main tools “F+B”…
- a simple “test” you can use to KNOW without a doubt whether or not your copy is good…
- and much more…
You’ll leave this session knowing how to use storytelling techniques in copy, how to craft engaging hooks and narratives, and how to keep your reader hanging on every word.
Week 3 Connecting Deeply and
Structuring High-Impact Copy
Session 5 Getting and Keeping
Your Prospect’s Attention (and Connecting on a Deeper Level to Build Trust)
Attention is the most valuable currency in marketing.
If you can’t grab your reader’s attention (and keep it), you’ll lose them.
In this session, we break down exactly how to capture attention quickly, build trust within seconds, and keep readers engaged all the way through your copy.
You’ll learn…
- five proven ways to quickly bond with your prospect and get them to “know, like, and trust” you…
- the secret of the “Curiosity Gap” and how it allows you to keep someone’s attention for as long as you like…
- how to understand your prospects — their wants, their needs, and their desires so you know EXACTLY what to say to grab their attention…
- the kinds of emotions you should evoke in your copy to move your prospect to the sale…
- and much more…
You’ll leave this session knowing how to grab attention and structure copy so readers stay until the very end.
“Thanks for your high energy and hard work!”
— Don Farrell
Session 6 The “Anatomy of Success” and
Applying It to Your Copy
By this point, you’re really starting to sharpen your skills, boost your confidence, and see why companies will value you and your ability to help them achieve their goals.
You’ll discover the invisible structure behind winning sales copy (the kind of copy responsible for billions of dollars in sales)…
We review the secret of AWAI’s The 4 U’sTM and how following it makes your copy sparkle (and helps get your clients more sales and revenue, making them want to hire you again and again and again)…
And a whole lot more!
You’ll leave this session knowing how to structure your copy for overall success and how to analyze high-converting sales pieces.
“Experiencing the webinar interaction for the first time with everyone was informative and fun!”
— Barbara Hales
Week 4 Reviewing & Applying Your Copywriting Skills
Session 7 Copywriting Evaluation: Learn to
Audit Copy and Improve It!
Now it’s time to apply what you’ve learned.
In this session, we review different copy samples…
Identify weaknesses…
And fix them by using the five-point copywriting checklist used by pro writers to turn weak copy into winning copy.
You’ll leave this session knowing how to critique and improve any piece of copy, how to spot common mistakes and fix them fast, and how to evaluate your own writing like a pro.
“Having a set time each week to work on this is EXACTLY what I need. Thank you so much for putting [4 Weeks to Pro] together!”
— Nancy Lamb
Session 8 Marketing Crash Course:
Increase Your Value and the Number of Well-Paid Writing Projects You Can Take On
The best-paid writers understand how copy fits into a complete marketing strategy.
That’s why in this session, we break down a real niche-industry marketing campaign and see how each copy piece plays a role within the four stages of the Customer Journey.
By seeing how top companies structure their messaging, you’ll gain insight into how to write pieces of copy that work together to generate even bigger results.
You’ll leave this session knowing how to structure copy that moves prospects seamlessly through the four Customer Journey stages, how different types of copy interact across a marketing funnel, and what it takes to be seen as a high-value copywriter who understands the bigger marketing picture.
“This series is a gold mine, and each webinar is a vein filled with valuable nuggets… Every time I review a webinar, I find nuggets of information I didn't see or hear before! Thanks y'all!”
— June Frost
— BONUS Session — Landing Your First PAYING Clients
All right! You’ve got the skills.
You’ve got the confidence.
Now what?
It’s time to get out there and CONFIDENTLY land paying clients.
In this session, we talk about a few proven strategies that are low risk and will have you earning your first payday from your writing in no time flat.
You’ll discover…
- how to decide “what” to offer your clients (using a simple tool we’ve developed so you can know almost instantly)…
- what you need to do — four simple steps you can take immediately to start attracting the RIGHT kinds of clients for you…
- how to showcase your skills and knowledge to clients effectively…
- how to develop a simple client-attraction plan using a simple online tool that’s free…
- and much more…
And at the end of this session, it’s time to celebrate… because YOU DID IT — WOO-HOO!!
But That’s Not All… You’ll Learn from “A-Level” Writers Who’ll Help You Gain an EDGE in the Marketplace!
These are folks known within the industry for being masters at the skills we’re focusing on that session…
We’re talking some of the industry’s top writers and marketers — like Paul Hollingshead, Jen Stevens, Mindy McHorse, Jen Adams, Ilise Benun, and other well-respected writers who are at the top of their game.
The insights these experts bring is nothing short of extraordinary.
For example, AWAI co-founder Paul Hollingshead — who’s written hundreds of successful promotions over the last 30 years for major mailers — shared his personal insights about writing sales pages…
Master “storytelling” copywriter Sandy Franks joined us to talk about how to write so your reader hangs on your every word…
Ilise Benun demonstrated surefire ways to land your first client…
And that’s just a small taste of what you’ll experience over our time together.
All the experts went above and beyond to make sure you’ll be able to start applying the powerful lessons you’ll be learning right away.
This is like getting a VIP backstage pass into our industry… learning the secrets and strategies responsible for these top pros massive successes.
This part alone can make you a not-so-small fortune if you take it all in with an open mind and, most importantly — apply it!
Ask Us Questions, Interact with Us, Share Your Wins in Our Private Members-Only Facebook Group
You’ll also have access to the private 4 Weeks to Pro Facebook group.
This is your community where you can learn, ask questions, meet other writers on the same journey, and share your successes.
It’s also the place for you to come when you need a “lifeline.”
Need help with a particular lesson? Maybe there’s a concept you’re not quite getting…
Or maybe you just want clarification on something…
Ask away, and AWAI-trained copywriters and other community members will be there to give you the answers you need.
Another great thing about this community is that it helps us get to know you…
Because we’ll be in a private, closed group, names are remembered and relationships are formed — between you and us, and between you and your fellow members.
All this support, and learning, will culminate in a huge accomplishment…
YOU… A Trained Copywriting Professional!
All your training… all your hard work… and all your dedication throughout these four weeks of intensive, hands-on copywriting mastery… leads to this:
Your Certificate of Completion!
This certificate is proof that you’ve completed professional-grade training in persuasive copywriting and have the knowledge needed to write high-converting, client-ready copy.
With your certificate of completion in hand, take a moment to celebrate! You’ve committed to your growth as a copywriter, and it shows.
But more importantly…
It means you’re ready to go out there and start landing real, paying clients.
So be proud — you’ve earned it.
Let this be the confidence booster it is, and USE it to help build trust with clients.
It lets them know you’ve completed this rigorous training and that you’re serious about being a professional.
Not only that, but…
You can use it to set yourself apart from other writers who struggle to stand out… because you’ve gained specialized training in copywriting, from the “best of the best” in the industry.
“[4 Weeks to Pro], along with originally joining AWAI (and COS), are the best financial investments I’ve made since getting my law degree!!”
— Tim Geiger
— To Recap —
- You get eight recorded training sessions with Rebecca, me, and Pam Foster as our co-host, where we’ll help transform you from aspiring writer to “ready-to-get-paid” pro…
- You get to work on “real-world” assignments that will sharpen your skills and get you ready to confidently work with clients…
- You get to hear from top experts in our industry and learn their secrets and strategies that have made them successful…
- You get to ask all your questions at any time within the special, members-only Facebook group…
- You get the accountability you need to FINISH and get this skill-building part of your career DONE…
- And you get a chance to receive 4 Weeks to Pro’s exclusive certificate of completion, which you can use on all your marketing materials.
That means that as soon as you finish going through all four weeks of training, you’ll be ready to go out and start connecting with potential clients — confident as you level up your writer’s life.
“The feedback after submitting assignments is fantastic! It is giving me confidence as a writer!”
— Earl Menchhofer
“Thank you, Rebecca, Katie, and Jade! I’m loving what I’m learning! All this information to be a competent and confident copywriter is great and I feel sooo grateful for the world-class quality of this course that you’ve cleared the path for us to follow in order to maximize our learning of it! I appreciate how you three are so committed to helping us.”
— Anita Thinkofall
Failure Is NOT an Option.
Rebecca and I are committed to your success.
There’s too much at stake, and the demand for skilled writers is too high.
4 Weeks to Pro gives you what you need to launch your career as a skilled, successful, and in-demand copywriter, in the simplest and most effective way possible.
You’ll have an intimate understanding of our industry and what your prospective clients want.
You’ll know what it takes to successfully write the five most commonly requested projects — ads, content, landing pages, emails, and sales pages.
You’ll get our insights — along with our guest experts’ insights — into these concepts, along with a clear understanding of what’s working “in the trenches” right now.
“If you lack motivation, this holds you accountable.”
— Lorie Dixon
You’ll have support via the private Facebook group so you can ask all your questions, get the help you need when you need it, share your wins, connect with other writers on the same journey, and more.
And you’ll have the foundational writing skills ingrained deep within you — all the professional writing techniques that go into producing high-level persuasive content and copy that your clients are happy to pay writers like you for.
You’ll even have experience writing actual copy and content and receiving professional feedback on it so you can sharpen your skills even further!
“Thank you, Katie and Rebecca, for all your help and guidance.”
— Gerard Delaney
How Much Does This
Copywriting Training Cost?
Here’s where things get really exciting…
We regularly hold other advanced live training sessions similar to this that run for as much as $5,000.
And while 4 Weeks to Pro was designed in the same fashion as those live training programs…
I wanted to make sure this was available to you (and affordable) so long as you are committed to making this happen.
So with that in mind, we settled on $1,995.
But your deal today is much better…
In fact, it’s even better than the discounted rate of $597 a small group of writers paid to take part in this experience live…
And given the level of personal interaction from Rebecca, me, and our expert guests…
And based on the rave reviews we received…
Hearing “this was a game changer” from members… and witnessing many folks who were procrastinating on their writing dreams finally get going and make real, tangible progress…
That’s an absolute steal.
But like I said, your deal is even better today…
When you commit to going “all in” today…
You’ll get access to all the sessions…
You’ll get to be part of the Facebook community where you can ask questions, get help, and post your wins…
You’ll get writing assignments and feedback on your copy…
You’ll get the opportunity to earn 4 Weeks to Pro’s exclusive certificate of completion…
And you even get to learn from some of the industry’s top experts in email, web copy, sales letters, and more…
Not for $597…
you’ll save $400 INSTANTLY…
for
Join Us Risk-Free!
One more thing:
I know it can be scary to make a big commitment.
So I want to make sure you can enroll today in 4 Weeks to Pro with absolutely NO RISK to you.
Simply commit to being “all in”. Start reviewing the pre-training session we put together for you and some of the first few training sessions. Check out the Facebook group and say hi!
If, after all that, you don’t feel 4 Weeks to Pro is right for you, no problem.
Just let our Member Success Team know at any point over the next 30 days and you’ll receive a full 100%, no-questions-asked refund.
Simply click the button to get instant access to 4 Weeks to Pro completely risk-free:
“Sign up only if you want to succeed. The ability of this program to focus your copywriting education is just about miraculous. This investment in yourself will pay off in a quicker start and shorter time to those big paychecks. It works. Just do it.”
— Bette Arnold
This Is It — No More Waiting…
This is your shot.
There’s never been a better time to get the skills under your belt and become a professional writer.
So no more putting it off.
All you need to radically transform your life and career for the better is just two hours a week for four weeks with Rebecca and me.
Stop waiting, and together…
Let’s get it DONE!
To your success,
Katie Yeakle
Executive Director, AWAI
P.S. Join today and receive these bonus gifts designed to get you up and running even faster!
BONUS #1
How to See a Client Project Through (Start to Finish!)
You’ve just landed a client project — WOO-HOO!
But… once the rush and excitement of having landed a paid writing gig subsides, most new writers wonder… NOW WHAT?!?
In this powerful bonus training, you’ll learn how to see a project through once you’ve landed it.
From what you’ll need to do to come up with a strong idea… to how to present it to the client… to getting final approval (and getting paid!).
BONUS #2
“Super-Productivity” Secrets for Writers: How to Achieve All Your Important Goals
This guide was written by AWAI co-founder Mark Ford. Mark is a self-made multimillionaire, a New York Times bestselling author, and a successful business builder.
He’s also mentored some of the best (and highest-earning) writers in our industry and is one of the most productive people I know.
In this valuable guide, he reveals his personal system for getting a LOT more done, and strategies for staying energized and optimistic throughout the day.
He’ll even walk you through creating a “master plan” that will serve as a blueprint for your success (and give you a nice framework for achieving all your personal goals).
BONUS #3
Inside the B2B Copywriting Opportunity
The business-to-business (also known as B2B) market is the second-largest copywriting market there is — valued at $6.3 trillion in the U.S. alone, according to Statista, with more than 2.5 million potential clients.
And in this bonus training, you’ll have Rebecca and me, along with special guest Steve Slaunwhite, one of the most experienced B2B copywriters in North America, take you inside the B2B copywriting opportunity.
You’ll learn exactly what the B2B market is all about… who the clients are… and how to get started with B2B jobs.
BONUS #4
The #1 Easiest Way to Choose a Copywriting Niche and Start Attracting Well-Paying Clients
One of the fastest ways to hang out your shingle as a copywriter is to choose a niche. It makes your marketing efforts easier. You become a more efficient and effective copywriter. And your clients perceive you as an expert… which means they are more likely to seek you out and will expect to pay you higher fees.
After experiencing this special bonus lesson, you’ll FINALLY know exactly how to choose your copywriting niche, so you can get going on attracting the right freelance writing clients for you and your preferences.