The Little-Known, Underserved Niche Where Writers Are Needed… Appreciated… and Extremely WELL PAID!
over 1.1 MILLION high-value business professionals need…
serving just a handful of them!
Hi, Rebecca Matter here.
President, AWAI
I’d like you to picture something for a moment:
You’re a new copywriter, eager to get started… eager to finally gain traction in your career.
You’ve been searching for the right path…
That ideal “sweet spot,” where your skills, interests, and opportunities all come together.
But, so far?
Nothing has clicked.
Some niches feel too broad, too vague.
Others just don’t excite you.
And none of them gives you the clear, confident way forward you’re looking for.
And then — almost like a miracle — you discover it…
The perfect path!
A path leading you straight to a niche few writers have discovered.
A niche full of fun-to-work-with, “dream” clients.
Clients with deeper pockets than most…
Who value your skills and are happy to pay you extremely well…
Who want to work with you, because they know your words will help them to grow and thrive.
Now imagine you have six of these “dream” clients.
Why just six?
Because that’s all you need!
Each one pays you as much as $2,000 per month — like clockwork.
That potentially adds up to $12,000 a month…
$144,000 a year.
Not bad, right?
What could make it even better?
How about the fact that the writing itself is low-stress, fun, and doesn’t involve any selling?
Or that, on average, you’ll spend only about 10 hours a month per client.
That’s roughly 60 hours a month…
15 hours a week.
Three hours a day!
Which means the rest of each day is yours.
Now, let me ask you…
How many people do you know who could be making six figures by “working” just three hours a day?
Exactly. Very few…
And, if one client drops off?
No problem!
There are over a million more to choose from.
Now, you may be saying to yourself, “Right, Rebecca… if only such a path were to exist…”
Well, I’m here to tell you it does…
Your clients are called professional service providers…
And, as a niche, writing for them is one of the best-kept secrets in our world!
Who Are Professional Service Providers… and Why Do They Make Such Ideal Clients?
We’re not talking about the flower shop on the corner…
Or the kind of client who has to think hard about paying you $300 to write a blog post for them.
We’re talking about professionals who offer high-value services to both businesses and consumers…
Where one new client can mean tens of thousands of dollars and more in fees and revenues.
Think about the people you and businesses trust with your most important needs:
- The lawyer who looks after your best legal interests…
- The financial advisor who manages your money…
- The consultant who helps companies solve big problems…
- The architect who designs your new home…
- The cybersecurity specialist who protects an organization’s computer systems and data from attacks…
These are highly trained, highly skilled experts who’ve spent years studying, practicing, and building their reputations.
Their days are jam-packed serving clients, managing cases, crunching numbers, and offering advice.
And, here’s the thing:
They know that just “being great” at what they do isn’t enough anymore.
They need to show they’re great.
They need to build authority within their industry…
Stay top-of-mind with current and past clients…
And prove to prospects why they’re the best choice.
In short — they need smart, steady marketing.
But, writing it themselves?
Forget it!
They don’t want to “learn copy.”
They don’t want to take marketing courses… or wrestle with AI prompts.
And they certainly don’t want to sit down and figure out how to explain what they do in a way people actually understand.
Why?
Because they’ve invested years building expertise in their world…
And writing? It feels like a distraction they’re not qualified (or motivated) to take on.
The “Curse of Knowledge”
They also have something else holding them back…
Something called: The curse of knowledge.
It’s a fancy way of saying once you know something inside and out, it’s almost impossible to imagine what it’s like not to know it.
That’s the trap most professionals fall into.
They’re brilliant at tax law or financial planning or corporate strategy… but, when they try to write about it?
They can’t meet people where they are.
Their explanations fly right over their client’s head.
And they have difficulty communicating the true benefit they offer as a professional.
It’s Why They Need YOU!
You, on the other hand, bring a valuable “outsider’s perspective.”
You can ask the questions a client would ask…
Cut through the jargon.
Translate the complexity of what they do into plain, human language people actually connect with.
As a copywriter, that’s your superpower — and it’s exactly what makes you indispensable in this niche.
Because, when it comes to marketing, professionals want the same thing you and I want, whenever it’s outside our expertise:
A pro they can trust.
And that’s exactly how they’ll see you.
No Red Tape, No Committees
And, if you’re looking for yet another reason this niche is so great for writers like you — here’s one you’ll absolutely love…
Most professional service firms — including the ones we recommend you work with — are smaller in size.
They can be anywhere from one-person operations… to partnerships with a handful of support staff.
As a result, they tend to run lean… prioritizing high revenues and low overhead.
That means they have money to pay you what you’re worth…
And you usually work directly with an owner or partner.
No layers of approval.
No endless committee meetings.
Just one smart client who knows the value of what you bring…
And is more than happy to pay you like the professional you are.
As one writer who’s been serving the professional services market exclusively for decades now told me…
“These are SMART people. They understand business. They know their revenue models. And they can do the math in a heartbeat…”
They know that, if they invest a few thousand dollars a month to hire you — and the writing you do brings one or two new clients —
It can add hundreds of thousands of dollars to their bottom line.
Because remember, we’re not talking $80 flower arrangements here…
We’re talking high-margin professional services that can cost $5,000… $10,000… $20,000… and more!
A Wildly Underserved Market… Over One Million Strong!
And here’s the kicker:
As rewarding as it is to write for these professionals…
And as willing as they are to pay you the professional fees you deserve…
Professional service providers are still part of one of the largest underserved markets for writers today!
IBIS World reported in 2023 there were around 910,000 professional service establishments in the U.S. alone…
And growing at a rate of 7% a year.
So, come 2026, there will be over 1.1 million professional service providers — in the U.S. alone!
Which means you could probably open your laptop right now and find all the professional service providers you need to make a great living… within driving distance of your home!
Because it’s not just lawyers, financial advisors, or business consultants…
It’s also:
- Accountants and tax advisors…
- Architects and engineers…
- IT consultants and cybersecurity experts…
- Event planners and personal-improvement experts…
- Marketing consultants, HR consultants, and executive coaches…
- Healthcare professionals (specialists, therapists, dentists, chiropractors, boutique medical practices, and more)…
- Real estate and insurance brokers…
- Interior decorators and home-inspection professionals…
- Contractors and renovation experts…
- Even niche experts like business valuators, leadership trainers, or compliance advisors…
The list is virtually endless!
What’s the ONE Writing Project
That Can Benefit Them All?
Now, you’re probably wondering…
What’s the one project I mentioned earlier…
The one type of writing every professional service provider needs — at a minimum — and you can learn to write?
That ONE writing project that keeps them top-of-mind with clients and elevates their standing in the industry…
While offering YOU, the writer, steady, well-paid work month after month?
The answer might surprise you.
It’s not a website.
It’s not social media posts.
It’s not a bunch of ads.
It’s the humble monthly e-newsletter.
Now, don’t let the “old school” simplicity fool you…
Because e-newsletters are, hands down, the most powerful marketing tool a professional service provider can have.
The “Calling Card”
Every Professional Needs
Think about it…
An e-newsletter is a professional service provider’s calling card.
It shows off their expertise.
It builds trust.
It elevates their standing in their industry.
And, maybe most importantly — it showcases their personality.
When done right, a monthly e-newsletter makes your client the trusted expert people think of when they need help.
And, for YOU… it’s nothing short of a dream project.
Why?
Four GREAT reasons this niche should excite every copywriter:
-
It’s repeatable.
One steady project… every single month… year after year. None of the “feast or famine” a lot of freelance writers have to deal with.
-
Not a lot of research needed — your client gives you most of the content.
They already know what matters in their world… your job is simply to draw it out of them and put it into words everyday people understand.
-
It’s highly profitable.
One call a month and a day (or less) of writing can easily bring you as much as $2,000 per client. Do the math — and just a handful of clients can quickly add up to a very comfortable income.
-
It can lead to more paid-writing projects.
Once you’re the trusted writer behind their e-newsletter, you’re the first person they turn to for website copy, social media posts, emails, reports… even speeches and ghostwritten books!
Michael Katz, one of the most respected writers in this niche, has been writing for professional service providers for more than 20 years.
He’ll tell you, flat out — nothing beats an e-newsletter!
Not only is it a great “foot-in-the-door” for you…
And not only do his clients love them…
But the work never gets old.
Why?
Because you’re dealing with smart, interesting people… and you’re always learning.
And, while some writers shy away, thinking these professionals might be intimidating, the reality is the opposite.
They respect you as a peer…
They know you bring expertise they don’t have…
And they’re happy to pay you for it!
In fact, here’s the first thing anyone considering this niche needs to know:
The Less You Know — the Better!
As the writer, you don’t need to know their business inside and out.
You don’t need to know everything about, say, tax law, cybersecurity, or business consulting.
In fact, it’s often better that you don’t.
Michael tells his clients up front:
“I’m not going to learn your business — because I don’t want to lose perspective on what it’s like to be a potential client.”
That clarity sets up a strong, professional relationship from the start.
He likes to say, “Your client is the orange… you’re the juicer.”
You just need to ask the right questions… pull the “juice” out of their head… and “pour” it into something their clients will actually enjoy reading.
It’s that simple!
Which is another thing Michael loves about writing for professional service providers, specifically…
It Doesn’t Feel Like Work!
Based on Michael’s experience, he says it feels more like catching up with a friend.
Every month, he jumps on a call with a client…
Nothing stiff or formal — just a casual check-in to ask:
“How are you doing?”
“How’s business?”
“What’s happening in your world right now?”
And almost without trying, the conversation turns to something timely…
Maybe it’s some breaking industry news, a client story, a new challenge or trend that could affect their clients.
That becomes the lead article for the month’s e-newsletter.
And remember — Michael doesn’t need to spend hours researching the topic to get the e-newsletter done.
He simply listens… asks the kinds of questions their clients would ask… and pulls out the insights that matter most.
Often the client will send an article or resource that adds context.
In less than an hour, he has everything he needs.
Now AI makes the whole process even easier… since the entire conversation can be recorded, summarized, and transcribed for him!
From there, he shapes the lead article — usually 800–900 words…
And adds a few shorter sections to round out the e-newsletter:
- Maybe a quick “in the news” item.
- A tip, book, or cause the client cares about.
- Even something personal, on occasion, like a favorite recipe or reflection.
So, it ends up looking like this:
So simple!
Add a nice banner…
A few articles containing information that’s “client-relevant”… led off by a simple, warm, and personal note at the top…
And, presto — your e-newsletter is done!
Therein lies the power of a monthly e-newsletter:
It doesn’t just showcase your client’s expertise…
It makes them approachable.
Their readers see them as a real person they’d want to know and do business with.
Michael told me clients love this.
They’re proud of their e-newsletters, because, for them, it’s more than marketing.
It’s proof they’re real people who care about their clients… and not faceless service providers!
And for you?
It’s a few hours of enjoyable interaction and writing each month that pays extraordinarily well!
And here’s another happy bonus of serving this market:
E-Newsletters Are Just the Beginning!
E-newsletters are merely the “front door”…
Once you’re inside, an entire new world of writing opportunities opens up.
Because, like any business, professional service providers need a lot of writing to help grow their businesses and stay top-of-mind with their clients.
Think about it…
In addition to their monthly e-newsletter, most professional service providers also need:
- Welcome sequences and nurture emails to engage new prospects and keep relationships warm. (These often run $500–$1,500 a project.)
- LinkedIn posts and short-form content to elevate their professional standing (easy to batch out and bill $250–$500 apiece).
- Simple landing pages or opt-in offers to capture leads (often paying $1,000–$2,000 each).
- Client case studies that highlight their success stories (a staple in this market, paying anywhere from $1,000 to $1,500 each).
- Articles, blog posts, or tip sheets that showcase their expertise and provide ongoing value (anywhere from $300–$750 apiece).
And, because smaller professional service providers aren’t typically working with big marketing departments… or don’t have a stable of writers or designers to call…
Once you’ve proven yourself with an e-newsletter and have built that relationship…
You’re the writer they’ll turn to!
And that can mean plenty of added PAID assignments to fill all those extra hours you have…
Without having to source new clients!
Like I said at the beginning…
This is the perfect path!
So, now the only question is…
How do you position yourself to become the trusted, go-to writer for these high-value professionals?
Meet Your “Inside Connection” to
the Lucrative Professional Service Provider Niche:
That’s where our good friend Michael Katz comes in.
Michael is one of today’s most respected copywriters in the professional services space.
But that wasn’t always his focus…
Earlier in his career, Michael found himself writing a variety of copy for major organizations like Comcast, Harvard University, and Country Financial.
But along the way, he took on a small professional service provider as a client — and something clicked.
The work was different.
There was no pressure.
No red tape.
No endless committee reviews.
Just that one-on-one relationship with a client who valued his skills and trusted his expertise.
He loved it so much, he shifted his entire business.
One by one, he let go of his corporate clients and replaced them with professional service providers.
And today?
His reputation in this niche is so strong, he can pick and choose the clients he wants to work with…
Although, for the most part, he’s been happily serving the same 10 clients he’s partnered with for years…
And those clients?
They rave about him:
“Without fail, almost every time I talk to him, I learn something new about marketing.”
Rob Black
Founder and Managing Principal
Fractional Ciso
“For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted.”
Martha Freymann Miser, PhD
Founder and President
Aduro Consulting, LLC
“Since working with Michael, my newsletter open rates have increased — and so has the substance. Readers regularly tell me, ‘You’re speaking directly to what’s on my mind.’”
Karen DeTemple
Founder
Workwonder
“(Working with Michael) has been great, and the impact I have seen, right from the beginning, has been powerful. My third newsletter is directly responsible for my getting a great new project from a former client.”
Barry Horwitz
President
Horwitz & Co LLC
“My business has flourished right before my eyes.”
Audra Christie
Founder & CEO
Mindset Change Coaching
As you may be able to tell from all these accolades — not only is Michael one of the most knowledgeable and relatable experts in this niche…
But he’s also one of the best teachers you’ll ever learn from as a copywriter.
His approach is straightforward, proven, and — as you’ll see — can be easily replicated by any writer who wants to step into this niche.
Which is why I’m so excited he’s agreed to help us pull back the curtain in this amazing market…
And share ALL the techniques he uses to gain rave reviews like you’ve seen…
So you, too, can build your own fun, low-stress writing business serving professional service providers.
EVERYTHING… You’ll Need to Succeed As a Professional Service Provider Copywriting Specialist
— IT’S ALL RIGHT HERE! —
Michael’s comprehensive program, aptly named How to Write for Professional Service Providers…
Is your complete, all-in-one guide to succeeding in this fun, lucrative, and in-demand niche.
In fact, it’s the ONLY training we’re aware of that focuses exclusively on professional service providers…
The very market that is so perfect for new copywriters.
How to Write for Professional Service Providers walks you step-by-step through everything Michael’s learned…
From positioning yourself to serve this vast market…
To zeroing in on which professional service providers you want to write for…
To landing your first client.
You’ll learn how to market yourself specifically to the professional service provider niche…
How to package and “bundle” your writing services…
How much to charge…
Agreements and rules of engagement… so there’s complete clarity between you and your client about what you’re offering — and the fees involved…
Not to mention, an entire section all about your core offering as a writer for the professional services industry…
Monthly e-newsletters that engage, build trust, and separate your client from the pack…
All while providing YOU with reliable, steady income, month after month.
And, whenever you need help, Michael and the AWAI team are just an email away.
There’s even an e-newsletter writing assignment you can take on — and send directly to our team for feedback!
Add to that an entire library of support materials designed to help you speed up your success…
Including samples of e-newsletters and other copy your clients might ask you to write, essential reading lists, tips on landing clients… and much, much more…
This truly is the ultimate “writing business in a box”…
Where, if you simply follow Michael’s directions, you can be up and running very quickly.
And it starts with the core program:
— 10 Life-Changing Lessons — Learn, Launch, and GROW
At Your Own Pace!
You’ll start your journey by learning EVERYTHING you need to know about this industry.
Michael shows you how he attracts and lands ideal clients — and how you can mimic his success.
You’ll see how he bundles his services and prices his writing projects, and how you can do the same…
Plus, you’ll learn how he sets up lines of communication with clients — so you’re never wondering what to say or do next.
And then, it’s on to the writing…
How he structures his e-newsletters…
How he and his client collaborate to come up with story ideas and content for each e-newsletter…
And more.
Michael’s teaching is beautifully intermingled with personal stories and anecdotes from his more than 20 years of experience writing e-newsletters and serving the professional service provider niche.
All this and tons of real-world examples of Michael’s best work as a writer…
Material you’ll have as a program owner and can use for inspiration down the road.
You’ll hit the ground running FAST in your very first lesson…
SESSION 1 The Professional
Services Opportunity
I’ve given you a good running start on understanding just how massive the professional services opportunity is.
But, in Session 1, Michael goes much deeper.
You’ll learn…
- Dozens more reasons professional service providers are so ideal for new copywriters…
- How to target the best clients in your chosen niche…
- More details on what to look for in a professional service firm…
- How to become their “communications specialist”…
- How to use your inexperience to your advantage…
- How YOU, as a copywriter, are a professional service provider, too — and how everything you’ll learn here will help you grow your freelance business, as well…
- And more…
SESSION 2 Positioning Yourself, Building Trust, Attracting Clients
With a solid understanding of the professional service providers market, it’s time to start building your business by narrowing your focus… finding those few “niches within the niches” that are ideal for you… and creating an avatar of your perfect client.
You’ll learn…
- How to “zero in” on the best niche industry and specialty based on your strengths, interests, and experience…
- How to overcome your fear of calling yourself an “expert” and why your clients already need you more than you think…
- How to write an effective bio specifically as a copywriter specializing in the professional service provider niche…
- The No. 1 trait successful professional service provider writers have… as well as the three mistakes “non-expert” writers make — and how to avoid them…
- How to get and use testimonials — even if you haven’t written for anyone yet…
- How to overcome the “lack of clients/experience” trap…
- And more…
SESSION 3 Creating Profitable
“Copy Packages”
and How to Price Them
Your core offering will be that all-important, income-generating, monthly e-newsletter.
Michael will show you all the ways to make it crystal-clear to prospective clients why a monthly e-newsletter is the ideal marketing tool for any professional service provider, what to charge, and more.
But, you’ll also be asked to write other projects…
And many new writers are confused about what to offer, when, and how much to charge.
Should you charge per project? Per hour? A combination of both?
Should you price low at first, or does that impact your credibility? When should you raise prices?
Session 3 is all about answering these questions and more — and coming away with a new appreciation of just how valuable your services are, as a writer.
Some of what you’ll discover:
- Why charging by the hour isn’t good for you or your clients — and what to do instead…
- How to make sure you’re being paid for the value you offer…
- How, when, and in what situations you should raise your fees — and when you should not…
- The No. 1 “guarantee” to offer all your writing clients…
- The power of “slightly uncomfortable” fees…
- How to — and why you should — develop “named and repeatable” copy offerings…
- And more…
SESSION 4 Attracting (and Managing) Professional Services
Firms As Clients
Good clients are at the heart of any successful freelance-writing business…
Which is why Session 4 alone can forever change your trajectory as an independent contractor.
Because, as well-known as he is for working with and writing for professional service providers, Michael is a master at attracting clients… effortlessly.
In fact, he’s so good at it, he has an entire proprietary method he shares — at a premium cost — to a handful of freelancers.
But, as an owner of How to Write for Professional Service Providers — you get the benefit of that knowledge here!
You’ll learn…
- How to create niche-specific “perfect client” profiles…
- How to “sell” your services without hard-selling…
- The one client acquisition strategy you should use FIRST (which may be the only one you need!)…
- What you can offer beyond writing that will “seal the deal” with virtually every client you approach…
- Four ways to spot “problem clients” before you take them on…
- Why you should avoid “huge” clients…
- How to structure and propose a simple “writer/client” agreement…
- The power of thank-you notes — and how (and when) to use them…
- The best way to kick off every new client relationship to ensure a long and smooth relationship…
- How to tactfully deal with slow-responding clients…
- And more…
SESSION 5 Creating E-Newsletters (Part 1: Getting Started)
Now it’s time to master the one writing skill that will deliver the regular monthly payouts all freelance writers want — and open the doors to countless others.
To write a great e-newsletter for your client, you need to have a solid understanding of the purpose they serve… and the goals they need to achieve.
After more than two decades of creating, planning, brainstorming, writing, and analyzing professional service e-newsletters — Michael knows all there is to know…
And he shares everything here with you.
You’ll learn…
- The “three parts” to every e-newsletter you need to know…
- Six secret traits of a successful e-newsletter…
- The many ways an e-newsletter will help your client grow their business (and how to make sure they know them!)…
- Michael’s very own “E-Newsletter Action Plan” for keeping track of all the moving parts involved with creating an effective e-newsletter…
- And more…
SESSION 6 Creating E-Newsletters(Part 2: Developing Content)
Michael’s “deep dive” into e-newsletters continues with a much closer look at how to plan, structure, and write the PERFECT client e-newsletter.
You’ll learn…
- Michael’s “Two Hippos” formula for creating great, engaging, niche-specific e-newsletter content…
- How to identify and leverage your client’s unique area of expertise within their market…
- How to match the content of your client’s e-newsletter to their business, so readers keep them “top of mind,” when it comes to your client’s services…
- How to define and match your “tone” to your e-newsletter’s ideal target audience…
- How to find the “ideal voice” for your e-newsletter, so it’s clear, consistent, and authentic…
- The power of stories and metaphors and how to use them effectively when writing professional service provider e-newsletters (with multiple examples)…
- How to brainstorm with your client, so you get the best content ideas in the shortest time possible…
- And more…
SESSION 7 Creating E-Newsletters (Part 3: Format, Delivery, Logistics)
A successful e-newsletter is all about the details — name, length, design, layout… even the font and type size.
Session 7 is a crash course in all of that.
Plus, want to provide even greater value to your client and make even more money as an e-newsletter specialist?
The best way is to take ALL the onus off your client and handle every aspect of the e-newsletter process — from planning and writing — to format and delivery.
And the good news is — once you learn it, doing it over and over again for clients is a snap!
Of course, you don’t have to offer this service, but if you’d like to, Michael gives you everything you need to know in this “advanced” lesson.
You’ll learn…
- How long your e-newsletter should be — including the ideal length for your main article…
- Why your e-newsletters should never be “too long” — and how to avoid “overwriting”…
- Tips for creating the “perfect name” for your client’s e-newsletter and why — in addition to the main title — your email should have a subheading…
- The best (and simplest) way to handle the design of your e-newsletter — and why you shouldn’t leave it up to the client…
- Six crucial tips for “laying out” your e-newsletter, so it’s clean-looking and easy to read…
- How often to publish an e-newsletter and why it’s crucial that your client pick a publication day and stick to it…
- And more…
SESSION 8 The “Business Side” of
Your Professional Service Provider Writing Business
Another often-overlooked aspect of being a freelance writer is the fact you’re running a real business!
And, because you’re a writer in this niche working shoulder-to-shoulder with other professionals, Michael wants to make sure YOU come across as a polished professional, as well…
Which is why he’s created an entire learning session focused on making sure all aspects of your freelance-writing business run like a well-oiled machine.
You’ll learn…
- Why you, as an e-newsletter expert, should have your own e-newsletter you can send prospective clients…
- How to look like a pro in all your dealings with professional service provider clients…
- The “two fees” you can charge clients — the “monthly fee” to create the e-newsletter each month (that adds up over time), plus the one-time $4,000 to $10,000 “Building the Machine” fee professional service providers expect to pay for initial meetings, planning, setup, work, design shell, etc. — all explained!
- How to offer “coaching and editing” for those times your client actually wants to write an e-newsletter…
- How to “showcase and promote your writing business” in every e-newsletter you write…
- How to tap into your own team of professionals — designers, tech, and email vendors — so you can focus on writing… offer greater value to your clients… and earn even more fees…
- And more…
SESSION 9 Beyond E-Newsletters:
How to “Proactively” Boost Your Income With Writing Projects Your Clients Will Need
I hope I made it very clear already…
E-newsletters are just ONE of the projects you can write for the massive professional service provider niche!
Michael focuses on e-newsletters and wants you to learn them FIRST, because they provide you with the steady monthly paycheck everyone needs.
But, because e-newsletters have you meeting with clients every month, they’re the ideal “door opener” to endless writing and consulting opportunities!
In this inspiring session, you’ll learn…
- Michael’s “write once, publish often” technique for repurposing content you’ve already written to make even more money… without having to learn any new skills!
- How to price all this extra content as a “value-added” bundle to your e-newsletter fee…
- How to make it clear to your client you’re “open for business,” when it comes to all their copywriting needs…
- Why offering services “beyond” e-newsletters solidifies the writer-client relationship and makes it virtually impossible for clients to leave you…
- And more…
SESSION 10 Final Thoughts:
What Really Matters for Success
Okay, so you’ve just learned a ton…
Everything from a deep-dive look at the monstrous and lucrative professional service provider sector…
To finding your “niche within a niche”…
To getting known as a writer… landing clients… learning to write e-newsletters… all the ways to leverage that content and make even more money as a writer… and so much more.
Could there be a better way to wrap up this fun, yet intensive, learning experience than an inspiring video “send-off,” where Michael drives home the “5 Greatest Secrets Learned” writing for the professional services space after more than two decades?
Of course there is!
Your Writing Assignment — With Personalized Feedback!
Once you’ve completed Michael’s comprehensive training, you’ll have an opportunity to put your knowledge to the test…
By creating a plan and an outline for a mock professional service provider e-newsletter!
You’ll choose from three fictitious, small professional service providers…
You’ll come up with a catchy, interesting, and relevant name… with an explanatory “subheading” that meets the target audience where they are…
You’ll then create a plan for when, each month, the e-newsletter will be published…
Write a subject line based on the main article topic for that month…
And, if you like, write a short “introduction” from the expert whose name you’re writing in!
Then…
You’ll submit your “e-newsletter name, plan, and outline” for personal review and suggestions for feedback!
That way, you’ll know if you’re “on track” when it comes to professional service provider e-newsletters… and how to fix it, if you’re not!
The result is a polished, professional sample you can add to your portfolio.
“I’m really proud of this newsletter, and would like to thank you for your help making it happen.”
Andrew Cohen
CEO and Founder
SMR IT Services
“I started seeing results almost immediately, attracting a better type of client.”
Jana Sedivy
Founder and Principal
Authentic Insight
“Immediately I saw changes in my business. You helped me see the genuine voice and vision behind my company and have given me a clarity and presence with my clients that I hadn’t had before.”
Rosalind Joffe
Principal
CICoach
The ONLY Program You Need to
Kick-Start a Long and Successful
Career As a Writer!
Bottom line:
How to Write for Professional Service Providers is the ONLY self-paced training program we know of focused entirely on writing for the lucrative professional service providers market…
A market where you can select from over a million “high-value” clients across dozens of industries and specialties — in the U.S. alone.
Add in all the English-speaking countries where professional service firms assist clients — and the fact you can work with clients from anywhere — and we’re talking multiple millions of potential clients!
And, not only do we have an amazing discount and terms waiting for you, when you get started today…
You’ll also get an exciting library of bonuses designed to ensure you have everything you need to make your entry into writing for professional service providers even easier and faster.
Starting with…
BONUS #1 Word-of-Mouth and
“Relationship” Marketing
I mentioned that in Session 4, Michael shares the “core” of his proprietary client-attraction strategy — a strategy people pay thousands of dollars to access.
In this bonus he’s created just for How to Write for Professional Service Providers program owners, he focuses on the one aspect he’s famous for: zero-cost, highly effective, word-of-mouth and “relationship” marketing — tapping into the network of people you already know.
You know it from your own experiences…
When someone comes recommended — by someone you trust — you’re far more likely to hire that person.
It works the same in freelance writing… and especially in the professional service provider field.
In this incredible bonus, you learn just how big and powerful your personal network already is…
And how you can tap into it and leverage it into possibly all the clients you’ll ever need!
I’m so excited Michael has included this amazing resource as a bonus with this program, without your having to pay the thousands of dollars this kind of training normally costs.
But that’s not all…
BONUS #2 The Professional Service
Providers Essential Reading List
As a writer, you’re a professional… and the best professionals never stop learning!
That means constantly getting to know your clients and their clients… learning about the market… and, of course, READING about the industry you’re in!
Trouble is, when you’re new to an industry, you’re not sure what you should be reading… who’s credible… who’s going to steer you in the right direction… and who’s going to steer you down the wrong path!
Again, it’s Michael to the rescue.
In the more than 20 years he’s been writing for professional service providers, he’s read hundreds of books — some good, some not so good.
And to make your life easier… and so you can avoid wasting valuable time reading books that don’t deliver anything of substance to your career…
He’s created an “essentials” reading list called, appropriately enough, The Professional Service Providers Essential Reading List…
Twelve books that Michael guarantees will let you leapfrog ahead of any competition, when it comes to understanding your market better and gaining the “deeper insights” that can make you even more valuable.
But, we’re not finished yet…
BONUS #3 “Steal” These Welcome Letters!
One thing your clients will be excited to learn is that — aside from establishing them as an authority in their niche — e-newsletters are the ultimate lead generator.
When one of your client's prospective clients comes across an e-newsletter article or blog post (that, ideally, you wrote!), the BEST way to capture their name to “keep the conversation going” is to offer them a free subscription to your e-newsletter!
Or, maybe it’s an e-book or a special report (that you’ve also written)…
Anything that’s of value and helps them solve the problems they came looking to solve in their search!
Of course, when they do accept your gift — you’ll need to send them a welcome letter, thanking them and letting them know what they can expect.
It’s just one more piece of writing you can work into your pricing.
And, to make creating welcome letters a “no-brainer,” Michael’s agreed to include — at no additional fee — his Welcome Letter “Mini Swipe File” containing a handful of welcome letter samples you can use as models and inspiration for your own welcome letters!
I have one more valuable extra to tell you about…
And you’re going to love this one!
BONUS #4 The 5 Deadly E-Newsletter Formatting Mistakes…
and How to Avoid Them!
As much as professional service providers are too focused and too busy (and likely unqualified) to write e-newsletters…
They’re also too busy to worry about designing and formatting them.
Of course, they could hire someone to do that… OR, they could pay you an added fee to handle it for them!
Now, there's a section in the program on this very topic.
But to help you get up to speed even faster — and look like a “pro” when designing your client’s e-newsletter — Michael has created a special report called The 5 Deadly E-Newsletter Formatting Mistakes… and How to Avoid Them!
You’ll learn such things as…
- What you should and shouldn’t say in the “From” and “Subject” lines, when you email your e-newsletter to clients…
- Why every e-newsletter needs an “introductory” note… what to say (and not say)… as well as the “four things” this crucial part of the e-newsletter needs to articulate…
- Proven tips on color, layout, font size, paragraph size, numbered lists, bullets, and more to make your e-newsletter as readable as possible…
- How to make sure your e-newsletter can be easily read on a smartphone, where as much as 60% of your audience consumes content…
- Why it’s important your readers engage with your client through the e-newsletter — and tips for making sure they do…
- And much more!
“Michael Katz is AMAZING. He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years.”
Sari De La Motte
CEO
FORTE
“When we hired you, we made the investment of time and money at a time when we could least afford it. I cannot tell you how delighted I am with the results.”
Betsy Harper
CEO
Sales and Marketing Search
“Michael’s focused question-and-answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique.”
Richard Cohen
Founder
Great Pond Resolutions
Your Pricing!
So, what does it cost to get this comprehensive, life-changing program in your hands within the next few minutes?
Well, that’s where it gets really exciting…
We’re making it as affordable as possible to get your hands on Michael’s lifetime of experience writing for a market where it’s possible to earn six figures with just a handful of clients…
Clients Michael will show you how to land!
Your price for EVERYTHING today…
The 10 extensive lessons, all the bonuses, personalized feedback on your assignment…
IS JUST $497!
No joke…
We don’t want the cost standing in your way, when it comes to exploring this lucrative path.
So for just $497, you’ll get your hands on EVERYTHING and start learning how to build your own fun, low-stress writing business serving professional service providers.
One more thing:
I Want There to Be ZERO RISK to Your Decision Today…
Your 100% Money-Back Guarantee
I truly believe the professional service provider industry is the ideal niche for writers looking for bigger money and a better lifestyle…
And I’m 100% certain Michael is the very best expert to guide you to the highest levels of success.
That said, I want you to have no qualms whatsoever…
No worries that you may get the program today and, for whatever reason, decide it’s not for you and be “stuck” with something you paid for and no longer want.
So, I want you to have this ironclad guarantee — and know that it comes directly from me:
Order Michael Katz’s How to Write for Professional Service Providers today…
Dig into the program over the next 30 days…
“Meet” Michael via video…
Get to know his teaching style…
Have a look at all his real-world writing samples…
Learn about the enormous opportunity the professional service provider industry holds…
Get excited about launching your own writing business that serves this lucrative and underserved market…
And, if at any time within those first 30 days of owning the program, you change your mind — just let us know. We’ll take it back and refund every penny you paid!
Fair deal?
And I’ll end simply with this:
NOTHING lights me up more than introducing AWAI members to NEW opportunities that we know can ignite your passions and change your life by giving you the money and freedom you deserve.
We’ve opened A LOT of doors for new writers over the years…
But the opportunity I see writing for professional service providers…
Getting to learn from one of the very BEST in the industry…
And the steady month-after-month income this niche can give you with just a handful of clients…
Is among the VERY BEST I’ve seen in my nearly 20 years of guiding writers!
So, please, do not miss out…
Go here now to get Michael’s program in your hands today!
To your success,
Rebecca Matter,
President, AWAI
American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com