“How to Write Kick-Butt Health Copy — Carline Anglade-Cole’s CRAZY Way — in Just 4 Weeks (or Less)!”
Million-Dollar Copywriter
Hey — I live a wacky, adventurous life — and I’ve got a crazy and wacky writing style that works so well — it’s become my trademark!
I’m going to show you how to use it — to get your writing off the ground… set you apart from the rest — and rack up serious MOOLAH in the Health Market!
Hiya Soon-to-be Copy Star!
“Copy Star” — that’s what I call a writer who learns directly from me.
Many of these folks knew little to NOTHING about writing for the Health Market. But after teaching them some critical skills — and several more of my “unique” approaches to copy…
… after “beating them up” with my in-your-face crits that fine-tune their copy and helps them master those skills…
… and after taking them under my MAMA wings and nurturing my chicks — until I can push ‘em out the nest…
… so they can fly solo — and take their writing careers to new heights!
Up Until Now — I Could Only Do This With 2… Maybe 3 Copy Cubs at a Time
But I get DOZENS of requests every month from writers looking for a mentor… looking for a Copy Chief… looking for guidance and direction from an experienced, “A-list” copywriter who can really help them break into this biz!
I think that’s you too. Am I right?
If so…
Consider this YOUR very special invitation to roll up your sleeves… and work your butt off. To be guided every step of the way to writing killer sales copy. And to uncover my crazy style of writing — that can help you make MOOLAH in the Health Market!
And by the end of just 4 short weeks — and working on YOUR schedule you’re going to know HOW to write gut-wrenching … eyeball-grabbing … PUH-LEEZ take my money copy that will get you clients and keep you gainfully employed!
And it’s gonna be FUN!
Sound Interesting? You Bet It Is!
Hi! I’m Carline Anglade-Cole. If you don’t know who I am — that’s okay. But I guarantee you’ve spent LOTS of money buying the products I help my clients sell!
I’m talking about vitamins… supplements… herbs… alternative health books and newsletters in direct mail and online.
“I’m not a doctor. I just play one in direct-response”
You may not see my name — but you probably read — and have even bought — products from recognized leaders in the health industry like Dr. Julian Whitaker… Dr. David Williams… Dr. Stephen Sinatra… Dr. Derrick DeSilva… Dr. Al Sears… Dr. Earl Mindell… Bob Livingston… Virginia Tims-Lawson… Healthy Directions… Rodale… Boardroom… Peak Pure & Natural… Biocentric Health… Sun Chlorella… and Agora — just to name a few.
Well, guess what?
Dem folks didn’t write those words that got you to take out your credit card — and make the purchase. Nooo…
… those words came from lil ole me — “Dr. Copywriter” — while sitting at my computer, with my hair in a ponytail, wearing my PJs and bedroom slippers!
Now, if you DO know who I am…
… Then you probably know I’m just a mom of four who’s trying to be a Christian in these CRAZY times… a grandmother of four amazing boys… a wife of a retired firefighter… and a regular ole person who stumbled into this copywriter life…
… and managed to find a way to make a more than decent income for the past 20 years — to fund and fuel my passion for travel and adventure. Recently, my family and I have traveled throughout Madagascar, Kenya, South Africa, Turks and Caicos, and Mexico.
And in this amazing career — I’ve earned the title of “Million-Dollar Copywriter”…
… helped numerous clients make EVEN MORE MILLIONS every year…
… and even won the prestigious AWAI Copywriter of the Year Award — the “Academy Award” of our industry — in 2015!
Toot! Toot!
I’m only tooting my horn for one reason: To let you know that I KNOW what the heck I’m talking about!
I can help you get the skills you need to write killer copy. I can help you break into the Health Market. And I can do it in 4 weeks — or less! But you’ve gotta be serious and ready to work your butt off!
And please know this:
You don’t need a ton of experience. In fact, if you’re a “blank slate” — that’s even better! Why? Because you don’t have to unlearn anything. I can teach you what you need to know NOW to get going! But…
… You DO need the desire to succeed. I can’t give you that. But if you bring that desire to the table — I can help you with the rest of the stuff!
I’m going to break down the process of writing a successful health promotion — so you “get it.”
I hope you’re seeing what an amazing opportunity you have right now. Because…
The Health Market Is HUUUUGE — And It’s Desperate for Writers Like YOU!
The truth is: America is getting older — FASTER than ever!
Over 69 MILLION “Baby Boomers” are feeling aches and pains RIGHT NOW.
And many more are moving into their “Golden Years” with high blood pressure… arthritis… weak hearts… diabetes… poor sleep… weight gain… and a host of other health problems!
They’re looking for alternatives to dangerous prescriptions and surgeries — and they’re willing to PAY to find natural ways to keep them looking and feeling better and younger!
That’s why the natural supplement market is ALREADY a $140.3 BILLION — with a capital “B” — industry.
And it’s expected to explode to more than $220 billion in the next 4 years.
So, that means a HUUUUGE opportunity for you — if you know a thing or two about writing health copy.
These health companies know the lifeblood of their business is GOOD COPY. Did you see that? I didn’t say GREAT copy — they just need good, strong copy to sell their products. They’re STARVING for good copy! If they get great copy — well, that’s even BETTER!
That’s Why I Created This Unique Training Opportunity!
I’m going to walk you through how to get your skills up to speed and write winning copy for the Health Market. And I’ll show you how to use my crazy style so you can stand out — so clients choose to hire YOU over and over again!
So, back by popular demand, you can now participate in my intensive, health copywriting training program called “How to Write Kick-Butt Health Copy — Carline Anglade-Cole’s CRAZY Way — in Just 4 Weeks (or Less)!”
Yep — I’m going to show you what I do every time I write health copy for my clients. I’m going to let you get inside my head — and see how to shake things up… come up with new twists… and create KILLER copy that keeps your clients happy.
And boy oh boy, will your clients be happy — when you give them new approaches and creative ways to make their products SHINE! I know mine are. Take a look…
“In one word, she's AMAZING!”
“Carline Anglade-Cole is without a doubt one of the finest copywriters I’ve ever had the pleasure to work with. She’s extremely talented, fast, and has an amazing number of controls to her name. I’ve personally witnessed another well-respected business owner grovel and beg for a slot on her busy schedule. If you are ever fortunate enough to sign Carline up, you’ll understand why. Definitely one of my favorite people to work with.”
Layne Lowery,
Former President Health Resources
“A 100% success rate so far!”
“We’ve had the pleasure of working with Carline on two projects in the last year. And she’s 2 for 2! Both of her packages have been big winners for NatureCity.
Even better, Carline is a pure delight to work with to build your business. I look forward to every conversation with Carline. Because by the time I hang up the phone, I know I’ll have learned something that will immediately make our company more successful.
And here’s the good news for marketers… she’s just getting warmed up! I have no doubt that her best packages have yet to be written. This is because Carline constantly invests in herself, further honing her already razor-sharp copywriting skills. She’s an absolute gem to partner with, I can’t recommend her more highly. Just don’t take up too much of her time, please!”
Carl Pradelli,
President NatureCity
“The uncrowned queen of controls!”
“Carline Anglade-Cole is the uncrowned queen of controls. Almost every time I go to my mailbox, I get another one of her promotion pieces. And most of the time, it’s got some crazy headline that breaks all the rules… yet… it kicks butt in record numbers.
Carline is an absolute master of sales copy. And the work she has done so far for us has been nothing short of sensational. Furthermore, she is a pleasure to work with and always… ALWAYS… a ton of fun on the phone.
The truth is, I cannot wait… literally… for the third, fourth, fifth, and sixth projects we work on together. But I guess I’ll have to wait. Getting on her schedule is no small feat. If you ever get the chance to work with Carline, count your lucky stars, you may have just hit the jackpot.”
Caleb O’Dowd,
Institute of Longevity
Unlike Any Other Copywriting Training…
Let me tell you this: The LAST thing I wanted to do was put together another copywriting training program. Don’t get me wrong. These types of programs are good, but I think there’s an inherent flaw to them. Here’s what I mean:
You open up “Module 1” and it’s a bunch of rehashed tips from other courses.
It’s the same ole, same ole.
And like I say — if you keep doing the same ole stuff — you’re gonna get the same ole lame RESULTS!
That’s why so many copywriters fail to rise above the crowd and become “A-list” copywriters! They’re working with outdated info and techniques!
So when Katie Yeakle at AWAI and I talked about finding a way to help writers break into the Health Market, I said we GOTTA SHAKE THINGS UP, Katie! I want to create a program that helps writers for the LONG RUN and makes them STAND OUT (so they could become “A-list” writers too!).
That’s why my program is more like a traditional apprenticeship — where I teach you everything like you’re my REAL Copy Cub. I feed you what you need in BITE-SIZED chunks — and I make sure you really GET IT!
And because each training module is already recorded, you can go over the info again — and again — until you’ve GOT IT — so you’ll be ready and able to fly solo once we’re done!
So because we’re going to take it slow and steady, yeah, you’re going to need to commit to more than just a few days of watching the videos I created for you. I need more than that to teach you — and make sure you know what the heck you’re doing! For example …
… when we talk about my crazy way of writing headlines — you’re going to SEE how I do it. Then you’ll have time to digest my kooky style — and then PRACTICE doing it!
And don’t worry — if you get stuck or have other questions — you can review these recordings any time you need! Move forward when you’re ready — at your speed! You just need to commit to twice a week — 2 hours a day — if you want to complete this program in just 4 short weeks! But if you need a little more time — that’s okay too! (Or, if you’d like to go WARP SPEED and get it all done in less than the 4 weeks — have AT IT!)
That’s one heck of a great way to learn! And it WORKS! But that’s not all …
By making my system for writing health copy into a training program you can go through at your own pace — it helps YOU save a lot of dough!
I remember what it’s like getting started in this field. I didn’t have much cash to dish out for travel, hotel, or restaurant food. And right now – in the midst of a global pandemic – attending traditional seminars is not even an option!
By making this a standalone training — there’s no need to change out of your PJ’s! No need to defy social distancing ordinances. And no need to risk your health! You work right in the comfort of your own home.
How would your life change if you could learn how to write for the Health Market — and get clients willing to pay you for it?
What if you could land one or even two clients in the next few months — using the skills I’m going to teach you?
Or, what would the freedom of being your own boss mean to your family?
How would you feel if you could really BE a professional health copywriter supporting yourself solely on your copywriting income?
I was where you are now, once upon a time — not so long ago…
Let Me Tell You My Story…
I wasn’t always a copywriter. I had no idea what a copywriter was.
I stumbled into it…
It was 1987.
My firefighter husband and I had 2 daughters under the age of 3. Money was tight. Back then, my favorite joke was “We are so broke — we can’t even PAY attention!”
But we always promised each other that WE would raise our kids. Not babysitters or daycare centers. That was very important to us. We were going to have these kids and we were going to raise them ourselves.
So I needed to find a flexible job that would let me be home when my husband was on shift work.
One day, I saw an ad for a customer service job in the local newspaper. It was for a young, thriving marketing company named Phillips Publishing.
Job didn’t pay much. About $8 an hour. But the ad said “flexible schedule” — and that’s just what I needed!
That was probably one of the smartest moves I ever made. I got my education in the business of direct mail from this company with on-the-job experience!
In just a few years — and 2 more kids later — the company launched a health division — and I talked my way into working in the marketing department. (Now that’s a funny story — I’ll share with you during the seminar!) I moved up to the position of Marketing Manager and eventually Marketing Director.
At that time, I started noticing something very interesting…
There were these people called “copywriters” — who worked all over the world. And the company regularly paid them LOTS of money on something called “royalties.”
One copywriter in particular kept writing one blockbuster control after another. I’m telling you — I had NEVER seen so many zeros in front of the decimal in a single check!
Who was this top copywriter?
None other than the late copywriting legend, Clayton Makepeace.
Well, it didn’t take long for me to realize I was on the WRONG side of the equation!
Man, I needed to get into this copywriting gig!
So while working with Clayton to proof his copy — I decided I had to learn HOW he wrote his copy. He was so gracious. He talked with me. Shared some awesome advice — and even agreed to review some stuff I wrote.
Honestly, I just imitated his style. I would take a paragraph from his copy and make changes to adapt it to what I was writing. I would take the tone or anger in his copy and put that same attitude in my copy. And it was working. I was writing controls for my company — but not getting paid any royalties because I was an employee!
(By the way — even though Clayton is no longer with us — I did have the amazing opportunity to have him speak when this event was originally recorded. And boy, am I glad for that! Why?
Because YOU can still learn from this copywriting legend and discover his winning strategies and — and he shared LOTS of great advice to help your career SOAR!)
Any hoo — I finally mustered up the guts to take the plunge — and JUMP into freelance copywriting.
So I KNOW How Scary It Can Be When You’re Just Starting Out…
When I made the leap, I was terrified.
After all, I was saying “ADIOS” to a STEADY job with benefits like a 401K plan, paid vacation time, and sick leave. But we still had a mortgage, 4 kids, and bills! Fortunately, I had a very supportive husband who knew I could do this LONG before I believed it myself!
I mean, I thought I was adventurous and free-spirited — until the thought of losing the stability of my regular, pretty great, tax-deducted, paycheck made me feel woozy! Prayer really came in handy at this time.
And I’m also thankful for the help I got from Clayton! He showed me the ropes and taught me what it takes to write kick-butt copy. In fact, the biggest improvement I saw in my writing skills — happened when I spent one-on-one time with Clayton.
Just being in his presence made me a better writer! I watched him. Listened to every word. And did what he said. And AMAZING things happened!
My copy got stronger. I had more confidence in my skills. And he gave me priceless gems that I could take back home and polish — until they made my copy SHINE!
I didn’t get many opportunities to work face-to-face with him often — but man, oh man, when they came around — I JUMPED on them!
That’s what happens when you’re in the presence of a skilled craftsman — you’re forced to become better!
Which Brings Me to Why I’ve Been Running My Mouth…
I want to do the same thing for you. I want to show YOU the ropes.
I want to guide you, step-by-step, on how to write health copy like I do.
And that’s why I’m so EXCITED to invite you to be one of the few to get access to MY CRAZY writing style — so you can write winner after winner:
“How to Write Kick-Butt Health Copy — My CRAZY Way — in Just 4 Weeks (or Less)!”
This is your chance to crawl inside my brain and see what I’m thinking — and doing — so you can learn how to write blockbuster packages for the Health Market.
I’ll take you from A to Z — showing you what you need to know, every step of the way!
It’s how I write copy — and create controls. And by the way, my success rate is over 80%… so 8 out of every 10 packages I write becomes a control. That means steady royalties throughout the year! And let me tell you this…
… I ain’t no rocket scientist. To me, the simpler the better! So, I’ll share with you the templates I use to come up with wacky headlines THAT WORK…
… will give you my 3 GO-TO intros that get your prospect salivating for MORE…
… and LOTS of my quirky ways to keep your reader engaged so you can nail the sale!
Yep — it’s gonna be a lot of work — but it’s gonna be FUN too! Life is just too short not to have fun while you work, don’t you think?
Okay — Here Are the Details…
This will be an INTENSE, training program that you go through at your own pace. Fair warning: I will give it to you STRAIGHT! No time for coddling — we’ve got work to do!
Still with me? Okay, good.
Each training module lasts about two hours. (So if you’re doing the math, that’s a total of 8 modules, and about 16 hours.)
This way, we make sure to cover the skill sets you need for that particular module. And I’ll break down the steps of writing a successful health promotion.
If you think you’ve got it — then GREAT! You’re free to move on to the next training module. If not — go back and review! That’s the beauty of these modules. You can go slow … fast … and repeat as often as you need! But make sure you understand the module before you move on. This is VERY important! Why?
Because each training module builds on the next! Plus — you need to practice what you’re learning!
Remember, my goal is to take you from ground ZERO to copywriting HERO!
We can do it, but we’ve got to stick together! And the only way to do that is to really dig into these training modules I recorded for you. They’re like a virtual download from my brain to yours!
Click Here NOW to Get Yours Today!
Here’s What We’ll Cover…
Like I said before, the way I’ve designed this special training system is so that each module builds on the previous one. It’s like building a house. You gotta follow the blueprint — to lay the foundation first, do the framing, put up the walls, etc. … Well, I’m going to teach you the traditional copywriting “rules” — which are very important …
… and then I’m gonna show you how I BREAK them to create out-of-the box, kick-butt controls! Woo-hoo — now that’s some serious FUN! And in Training Module #1 — that’s one of the FIRST things you’re going to learn. Why save the fun stuff for last?
Here’s what you get:
Module 1:
Part 1: Learn the Rules — and Then BREAK Them!
(Told you this was FIRST!)
We start off with the rules of the copywriting road. It’s important to understand the fundamentals of good copywriting. There are several elements you MUST have in your copy to be successful. But there are so many gray areas we can play with — to make your product stand out and beat the pants off the old control!
Breaking these rules is my trademark. My clients actually EXPECT to see how I do this in their copy. And I LOVE it! I’ll show you how and WHEN to break copywriting rules too!
Part 2: The Big Idea
Next, we’ll switch gears and cover one of the most critical skills you’ll need as a health copywriter: How to find the Big Idea! This is what your entire promotion hangs on. So if you get it right — you’ve got a great chance for getting a winner!
I’ve got a secret “toe-tingling” way to KNOW for almost a certainty if I’ve got the right BIG IDEA! It’s coo-coo bananas — but it WORKS! And by the way…
AWAI’s Executive Director
… AWAI’s Katie Yeakle joins me in this special module! Katie is so awesome — and has YEARS of experience working with new writers. So she and I work as a dynamic duo to help you discover the Big Idea for your promo! And believe me — your Big Idea can come from anywhere — and in the most unusual places — including Walmart!
Module 2:
Part 1: Overcoming Fear of the Big, Bad Sales Letter — And (Gasp!) MAGALOG!
Who says writing long-form copy is SCARY? Me, that’s who! I was petrified of it — until I discovered a simple principle of ONE.
OMG — that changed my entire attitude about writing long copy. And now — I LOVE long letters. In fact, the longer, the better for me! I’ll show you how you can overcome your fears too — especially if you’re a beginner. And this strategy works just as well for online copy as it does for direct-mail sales letters!
Part 2: Breaking down the sales letter: IDENTIFYING YOUR PROSPECT
I can’t tell you enough how important this module is! I can beat the pants off any existing control if I see the copywriter MISSED this critical step! We’re going to talk about how to really identify your prospect — and even how to get in his/her shoes!
BE the prospect — and write from that perspective! That’s one of my secrets — and I’LL SHOW you how I personally do it when writing copy!
Module 3:
Part 1: Breaking Down the Sales Letter: CREATING KICK-BUTT HEADLINES
Okay — so you know who you’re talking to — now how do you get his attention? How do you get him to drop everything and read your copy? With an eyeball-grabbing headline — that’s how!
But many writers make a HUGE mistake when writing headlines. I can see it a mile away — and when I do — I KNOW I’ve got a 99% chance of beating their control! I LOVE when that happens — because it’s almost like FREE money! I’ll tell you all about it — and how you can detect this snafu too! Oh — and by the way…
… I’m going to look at LOTS of winning headlines — and help you figure out why they worked! This is another really fun — and educational — way to get the headline principles ingrained in your brain — so it feels NATURAL when you write!
Part 2: Anatomy of a Control!
Okay, now — once I’ve helped you get over your fear of writing long copy, it’s time to take a look at WHAT makes a control a CONTROL! The best way to do this? DISSECT winners! I’m a working copywriter — so I’ll show what’s working RIGHT NOW — and we’ll figure out WHY the control is working — so you can take these ideas and put them to work in your copy NOW! And guess what?
Legendary Copywriter
In this special module — you get to hear from a very special guest! Yep — you’ll get to hear the recording from MY mentor, the late Clayton Makepeace. We’ll talk about a phenomenal package the two of us worked on together. It was such a cool experience — and the royalties on that project put a huge swimming pool in my backyard! I can’t tell you how grateful I am that we captured Clayton’s amazing insights. I promise you this: You’re going to learn a LOT in this module!
Module 4:
Part 1: Breaking Down the Sales Letter: THE POWER OF YOUR LEAD
Can you guess what the next most important piece of your promo is, after your headline? If you guessed the lead — then you’re WRONG! Gotcha! (I’ll tell you the second most important piece in your copy during your training!)
Now — don’t get me wrong — this doesn’t mean your lead ain’t important! It most definitely is! So…
… After you write a killer headline — it’s your lead that begins to deliver on the promise. It’s your lead that whets the appetite for more, more, MORE! This is where your prospect says, “Okay, you KIND OF got my attention…” Now it’s your job to sell him on reading the rest of your promo with your lead. And you WILL — when I show you how!
Part 2: Breaking Down the Sales Letter: KILLER BULLETS!
In my first year of copywriting — I learned the power of targeted bullets when a company called Frank Cawood & Associates hired me to write nothing but bullets for them!
When those bullets were on point — the response rate on the sales letter SOARED! I never forgot that lesson. In fact — I make it a point to spend a few days in the copywriting process to do nothing but play around with my bullets! And when I do…
… my bullets turn into subheads… leads… and sometimes even HEADLINES!
It’s so much fun doing it this loco way — and boy does it work! Bullets also keep your copy moving — and that’s so important for the tempo of your copy. We’ll talk more about this tempo thing — and I’ll even share my experience on how I wrote an entire direct-mail package by listening to the beat and tempo of ONE very popular song! Gave me a huge winner! One of the “funnest” packages I’ve ever written!
Module 5:
Part 1: Breaking Down the Sales Letter: CREDIBILITY AND TESTIMONIALS
Whew — is your head spinning yet? If so — hold on to it — ‘cuz we ain’t nearly dun yet!
Now it’s time to bring in the big guns: PROOF elements! I’m talking about using credible sources to give POWER to your copy. Using testimonials to bring HEART into your promises.
I’m going to show you how to “name drop” without bragging. And how to find creative ways to imply proof — without stretching the truth! This is CRITICAL when you’re working on a launch!
Don’t worry — we’re not doing anything illegal or unethical. Everything I’m going to teach you is ABOVE board — yet extremely creative when necessary!
Part 2: Breaking Down the Sales Letter: SIDEBARS AND PREMIUMS (Plus a surprise!)
Okay — here’s another big mistake copywriters — even experienced copywriters — make: They assume your reader reads copy from cover to cover. That’s pure Poppycock!
Most readers are skimmers (yours truly included!). Your reader is looking for something to catch his eye. That’s the BEAUTY of sidebars! You can actually NAIL the SALE when a reader only reads ONE sidebar in your entire copy! Yep — it’s true! I’ll show you EXACTLY what I mean — and how to rev up the power of your sidebars to boost your chances of creating a winner! And we’ve got LOTS of ways to do this!
And don’t forget your premiums — these are the bonus gifts your reader gets for purchasing your product. It’s a powerful tool in the health marketplace. But many copywriters just gloss over these premiums because they’re “free.” But you will NEVER do that — at least not on my watch!
I’m going to show you how to make your reader salivate and want those premiums even more than they want the product! Yeppers — premiums are a great strategy to show your prospect what a great deal he’s getting — and we’re going to MAXIMIZE this strategy a la Carline-style!
And not only are we going to talk about selling premiums — remind me to tell you how to make writing premiums a great source for solid, steady income! And speaking of steady income…
Copy Chief
… You’re going to meet a very special person to me. And you’re going to LOVE her almost as much as I do! Why?
Because she’s going to show you how to get JOBS! Yep — my daughter #1 Milan is a full-fledged copywriter and Copy Chief — working in the Health Market! She’ll tell you about the kind of work available as a health copywriter and how to land these projects! Plus …
You’ll see how a Copy Chief plays an important role in the creative process. Milan started off as a Copy Cub and now is a full-blown Copy Chief — so she’ll share her experiences on being both!
Module 6:
Part 1: Breaking Down the Sales Letter: THE CLOSE/YOUR IRRESISTIBLE OFFER
You’ve got a killer headline to grab the prospect’s attention. Your lead makes him drool for more. You set up a very convincing sales argument — full of sidebars and premiums to keep your reader motivated. Now what?
You gotta reel ‘em in, dude!
It’s time to bring home the bacon cuz Mama gotta pay the mortgage!
But, you know what?
This is the area where A LOT of copywriters PUNK OUT! They don’t close the deal. They deliver limp copy that allows the reader to walk away from the sale! I hate that!
All that hard work — and you don’t close the deal? Oh no — that’s NOT gonna happen to your copy! You’re going to keep the momentum going right to where the prospect shells out the dough!
And you’re going to do it in such an irresistible way that your prospect will THANK YOU for taking his money! It’s a beautiful win-win strategy I use in all my winning controls! Now, you can tap into this skill and make the cash register go Ka-Ching!
Part 2: Breaking Down the Sales Letter: P.S./ORDER FORM/BACK COVER
Okay — I was trying to hold off until your training starts to give you the second most important part of your sales copy. It’s second only to your headline. Dang! I can’t wait any longer. So…
… even if you DON’T become my Copy Cub (and at this point you’d have to be CRAZIER than me to pass up on this opportunity!) — I’ll go ahead and give you the answer now:
The second most important part of your sales letter is the P.S.! Surprised?
Most folks are! And most copywriters sleepwalk through their P.S. copy — if they even bother to use a P.S. at all!
Well, their stupidity is your opportunity to KICK their butts and beat their controls! You can do it — when I show you how to maximize the P.S. real estate in your copy!
And don’t forget about the order form…
… now I will tell you that we won’t spend a ton of time on the order form — except for ONE particular part. It’s called the “Positive Acceptance” copy. Know what that is? If not — you’re leaving out a HUGE selling opportunity in your copy! Now, please know this:
… Just because I’m listing the Back Cover conversation towards the end of the module does NOT mean it should take a back seat in the creative process! No way! In fact — I’m going to share with you my KILLER secret for making your back cover SHINE during your training!
Oh dang! I can’t wait that long — I’ll tell you now…
… you’ve got to treat your back cover JUST LIKE you treat your front cover!
No — I don’t mean to make them both look alike — but I WILL explain exactly how I make my back covers just as powerful as my front covers! Again — don’t make the mistake of thinking your prospect reads the front cover first. Here’s what I mean…
… next time you get your mail — take a look at how the mail carrier “wraps” up your mail. Usually the mail carrier will take a magalog promotion and snuggle the rest of the mail inside the promo and then put a rubber band around everything. So when you get your magalog in the mail — what do you see FIRST? If you say the BACK cover — then BINGO! Now — you’re catching on to why the back cover is so important! Got it? If not, you will after our time together!
Module 7:
Part 1: Designing Your Masterpiece!
Woo-hoo! By now — we’ve dissected an entire sales piece! You really can write a magalog — and you’re not scared of doing it! But hold on, there’s more…
… You’ve written the copy — now it’s got to get designed! How do you do that? The answer is: YOU don’t! You’ll have to work with a designer to turn your words into a masterpiece!
The truth is: a designer can make or break your copy! So you’ve got to create a mutually respectful relationship with your designers. I’ve got a handful of designers I absolutely LOVE to work with. They GET me. They know my craziness — and we LOVE working together!
One of these designers is — without a doubt — an industry LEADER! Yet he seldom — if EVER — speaks at live events. He hates talking to a crowd. He just wants to stay in his office and keep churning out amazing designs! I always joke and say “he’s the me — of the design world” — except I’m a big-time EXTROVERT! LOL!
Okay — so I got him to do me a very huge and special favor by speaking during this intensive. His name is Rob Davis — and he’s DA BOMB!
Control Winner Graphic Designer
Rob started his career as a copywriter and then moved over to the design world — and boy, am I glad about that. His designs are simply AMAZING! I just LOVE working with him. He’s going to join us — and we’ll show you some of his spectacular work — including controls he and I created!
We’re going to talk about how to work with designers. How we come up with ideas. How to back off and respect the designer’s creativity — and when to make sure your vision doesn’t get drowned in design! You’re going to get the BEST design education of your copywriting life! Absolutely priceless!
Part 2: The Power of Testing
This is where you can deliver not one — but 2, 3, 4… even 5 or more controls for your client! And it won’t take you too much time to do it! We’re going to discuss the power of testing — and how to give your clients a variety of offers to test! VERY IMPORTANT for your financial career — so I’m going to make sure you really GET IT — so you don’t blow it! And please know this…
… Sometimes — you’ll have to educate your client on WHY it’s important to test numerous covers! So, we’ll talk about how to do that — to make sure you get the best chance for getting that new control! And this is critical too…
… I’ll show you how to get out of your own way! It never fails — every time I pick in advance a cover test that I think is a winner — I LOSE! So I stopped doing that YEARS ago. Instead — I’ve got a way to let the market choose for itself —and then I WIN every time! Sheer brilliance on my part — even if I have to say so myself! You’ll see what I mean…
Module 8:
Part 1: Fees and Pricing Your Copy Projects!
If talking about your fees gives you butterflies in your stomach — I’m going to give you my “mirror trick” to demand what you’re worth! Then I’m going to show you how to give yourself a raise — and even how to fire old clients so you can make more money!
I know talking money can feel awkward. I know you’re probably underselling yourself right now. I also know how to smack you straight — so you can get paid for what you’re worth! That’s why I’m gonna also give you a little cheat sheet to keep on hand with current fees for a variety of copy projects you will soon be asked to write! But that’s not all…
I’ve also invited Bob Bly to join me in this special module. Why? Because if there’s ANYONE who knows how to land clients and price a WIDE variety of projects, it’s Bob.
Master Copywriter
He’s been a top freelancer for 40 years. In that time, he’s worked with every kind of client imaginable, including:
IBM, General Electric, Value Rent-A-Car, Agora Publishing, Boardroom, Kiplinger, AT&T, Microsoft, and Beachbody to name a few.
Because of his wide experience, Bob’s also tackled any and every kind of assignment you can think of — from sales letters, emails, and online ads… to data sheets, creative briefs, and technical bulletins.
And in this module, he’ll share how to charge top dollar for your services and have clients happily pay your fees.
Part 2: From Newbie to Kick-Butt Copywriter: A Rags to Riches Story
We’re going to review — and do a recap of the components that make up a magalog. I’ll also give you some more tips to keep you FOCUSED in your writing… to keep your value high in the eyes of your client… and to avoid common blunders and pitfalls you may experience writing and working in the Health Market. But that’s not all…
… I’m also going to do something I think will help you a LOT!
I’m going to introduce you to someone who’s going to share with you a personal story of starting off from ZERO — and growing into a copywriting HERO! I know this person — and her story so well — she could be my daughter! In fact…
… she is my daughter #2!
Health Copywriter
Yep — Tiara Cole is not only a chip off the ole block — she’s also a killer health writer working for the likes of Agora, Dr. Sears, Biocentric Health, and the Institute of Longevity — just to name a few! She's also spoken at several copywriting training events to help new writers with online and offline marketing.
Tiara’s going to talk about how her copywriting life has allowed her to travel to 30 different countries… volunteer in church-based activities… and get her out of her mom's house and into her own place, paying her own bills! I sure love that!
Plus — she'll give you sound, real, and practical advice on getting started and nailing that first client! It was a lot of fun recording this module — and you’re going to get some real GEMS from her, for sure!
YOU: A Real, Working Health Copywriter
By the time you finish this go-at-your-own-pace intensive program — you’re going to be “Carline-Trained.”
You’re going to know what it takes to write kick-butt sales copy. And you’re going to have in your copywriting arsenal — the same tools I use every day to write winning controls! Everything I teach you — is what I DO every day. So, I know — without a doubt — my winning formula works!
And you’re going to have CONFIDENCE — knowing that you’ve learned and can use my wacky writing style to get you more controls — and keep the money coming in!
Everything is in place — and geared towards making YOU successful! All you need to do is come to each module ready to learn — and prepared to put in the work!
It’s as easy — and as difficult — as that!
By the end of 8 modules, I want you to be well on your way to landing your first client — or more clients — and proudly declaring “I AM a health copywriter!”
Oh — and speaking of clients…
I’m Adding a Special BONUS “Business-Building” Module
After you go through the 8 modules to get you up and running as a health copywriter — I’ve got to make sure you know how to handle the business side of freelance copywriting. That’s why I’m throwing in a special Bonus Module where we’ll talk shop.
This is the “nuts and bolts” of running a copywriting business. You’ll learn some buzzwords that attract clients… how to overcome a lack of writing samples… how to manage client relationship… when to fire a client — even a good one!
And then, I’ve got a really special treat for you…
… One of my favorite clients, the president of Peak Pure & Natural, shares what health clients are looking for in a writer. Her name is Julie McManus — and I can tell you this: I absolutely LOVE working with her. Why?
Because she really GETS ME! She lets me do my thang — and I show my appreciation by delivering kick-butt control after control for her company! That’s a true win-win!
Founder of Peak Pure & Natural
Julie pulls no punches. She’s going to give it to you straight. What she loves and hates about working with new writers.
And of course — I’ve got to show you some of the CRAZY stuff we’ve been able to pull off to make her company really stand out in the alternative health industry! LOTS of fun — and LOTS to learn from this no-holds-barred module!
One MORE Bonus:
Join Me LIVE For a Fun-Filled Q&A Webinar On January 31st!
Now, after going through all these sessions, chances are you might still have some questions.
That’s why I’ve arranged for you to have ANOTHER bonus session with ME!
It’s happening January 31st at 11 a.m. Eastern.
And I can tell you right now — we’re going to have a LOT of fun!
So bring it! I’ll be ready to answer your burning questions so we can make this special session all about Y-O-U! But you’ve got to ACT NOW claim your spot!
Take a Minute — And Really Add This Up…
You’re looking at an opportunity to be trained step-by-step by a real, working copywriter in the health field. How often does this come your way?
You’re getting an intensive 4-week recorded training program to teach you a unique and profitable writing style that’s earned me the title of “Million-Dollar Copywriter.” Who’s ever offered you THAT before?
And you’re going to have the CONFIDENCE and KNOW-HOW to get your butt into gear — and make this copywriting thing a REALITY!
It’s Time to Go From DREAMING to DOING!
If you’ve got kids — or grandkids — in college — you know you can easily spend 40 grand in a single semester on their education — and then you HOPE and pray they get a job when they graduate. Well, you can take a fraction of that cost — and make YOUR dreams come true! Because the bottom line is:
If you REALLY want to become a working copywriter in the health field.
If you REALLY want to get your skills up to speed.
If you REALLY want to get doors open — so you can land clients.
Then you REALLY need to get going — and let ME kick your butt into gear!
Make this an investment in YOU!
Register now and let me show you my CRAZY way of writing health copy that kicks butt!
I Know It’s What All Great Copywriters Say — But It Really Is Time to ACT NOW!
I gotta tell ya: I’ve never taken on such a big task as this. And I am SOOOOO stinkin’ excited about this amazing program!
I took off a whole month of work — just to focus on putting together this CRAZY experience for you! Now…
… if you ever saw me speak at the AWAI Bootcamp — you already know my energy level. But I will tell you this:
I take this program to a whole new stratosphere!
I’m ALL-IN. No-holds-barred. Naked and exposed — I bare it all! I give you what I KNOW — and I make it EASY for you to understand and DO! I bring it!
And I expect you to BRING IT too!
Now, think about this:
Normally, I charge $2,500 per hour for a phone consultation.
You’re going to get 4 hours of my time every week, for at least four weeks. That’s 16 hours.
Multiply 16 by $2,500 and you you’re looking at a $40,000 investment in your copywriting future.
So even if I charged $10,000 for this intensive — it would be a screaming BARGAIN.
Once you’ve tapped into my crazy style and created your own winning controls — you could recoup that money with just ONE client giving you ONE job in ONE month!
But I want to make this opportunity as affordable as possible — to as many aspiring copywriters who want to get in the health field.
That’s why these are recorded training modules online. I don’t want you to have to spend any extra money for airfare, hotel, taxis, and food!
Remember — I’ve been where you are — so I’m doing what I can to help you manage the cost so you put the money where it’s going to give you a REAL return on your investment!
So I’m slicing the $10,000 fee in half — and charging $5,000 for this life-changing Health Copywriting Mentorship Intensive. That’s just $13.69 a day over the course of a year to turn your copywriting dream into a reality! And here’s how you can save even more…
I’m going to cut that fee in half again. So you can join me for just $2,495 for this one-of-a-kind opportunity to break into the Health Market with PIZZAZZ!
As an AWAI member — you deserve a spectacular offer. And that’s just what you get! You can save $1,000 off the already reduced Intensive price.
That means you pay just $1,495 for this one-of-a-kind opportunity to break into the Health Market with PIZZAZZ!
For an investment of just $4.10 a day over the course of a year — you could be living the copywriter life you want — and working in the exciting Health Market!
And to make things even easier, you can even choose to take advantage of a no-penalty, easy payment-plan option to break the registration fee into four payments.
So, if you want access to this life-changing program, don’t waste another minute …
*Important! Special pricing available for How to Write Kick-Butt Health Copy — Carline Anglade-Cole’s CRAZY Way — in Just 4 Weeks (or Less)!
Claim Your Copy (And Check Out Your Savings) Now!
I fully expect you to recoup all this cost when you put the skills you’ll learn from this amazing training program into practice. In fact …
Come On — Let’s DO THIS!
I’m PUMPED. I’ve got the goods —and I can really help YOU boost your skills.
If you’re trying to break into the Health Market… committed… and ready for some serious hands-on training…
… Then this is it!
Your chance. Your opportunity. And your time to live the writer’s life working in the Health Market!
Let’s get started, Copy Star!
Yours for stellar results,
Carline Anglade-Cole
Million-Dollar Copywriter and Consultant
P.S. Here’s what my Copy Cubs and readers want you to know…
“Thanks so much for your info on how to write copy fast. Before, I’d always start with the bullets, and let that inspire me from there. But after your suggestions, I was able to triple my speed with your tips and tricks.
Thanks for making my job easier.”
— Kevin D.
“I soooo needed to hear your headline of ‘Copy is never perfect’… So just wanted to send to say a BIG thank you. I'm going to plug back in and get focused and make this a reality.”
— Cindy S.
“Dear, dear Carline! Thank you so much for the inspiring acceptance speech for the AWAI 2015 Copywriter of the Year Award! Ohh My GOODNESS! I need to talk to you! I want to learn. So glad I found you — a real copywriter who knows what it takes AND wants to share it.”
— Biata U.
“I am an Infinity member of AWAI, and loved the two-hour webinar you gave for the Advanced Training copywriting students. You tell it straight out, no if, ands, or buts… I like it, I like it!”
— Clara Mae W.
“I've been reading your CopyStar e-zine for a while now, and I thought it was time to tell you how much I enjoy both the information you share and your writing style. You make it fun to read!
Thanks for sharing.”
— Jim L.
“I was on the webinar today and wanted to say thank you for taking the time to teach us, it was so good and funny, you're a good speaker! So I signed up for your e-zine and I am looking forward to learning from you!”
— Leisa P.
“Just wanted to send a quick ‘thank you’ for all the inspiration, insights, and good vibes you send to my inbox… especially this last CopyStar edition!
I'm been trying to decide on a copywriting specialty and I believe you just sold me on the ‘Health Market.’ After all, to paraphrase Clayton Makepeace, I'm entering geezer-hood so I can definitely relate to this market.
Thanks again for sharing your wisdom… you're awesome!”
— Emette M.
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