3 out of 4 People Have “Unique Knowledge”
Valuable Enough to Share and Get Paid For…
Are You One of Them?
5-Question Quiz to Find Out…
Hi there,
President, AWAI
Do you have a deep interest in something you’re passionate about?
A hobby…
Knowledge gained from dealing with a personal challenge…
A special skill you could teach others…
Something that “lights you up” when you find yourself talking to others about it?
If so, fantastic! This message is definitely for you!
But even if nothing comes to mind right away, here’s something that may surprise you:
A recent Pew Research Center study shows that 3 out of 4 people already have knowledge or skills others would happily pay for.
That’s right — there’s a 75% chance you have valuable expertise that could help others… even if you don’t realize it yet!
The challenge is that most people:
- Don't recognize their unique knowledge…
- Don’t know how valuable it is…
- Don’t know others are willing to pay good money to learn from them!
That's why we've created a simple five-question quiz to help you uncover your unique potential and see what's possible.
This quiz will either:
Confirm: “Yes, I do have knowledge people can benefit from…”
Or…
Open your eyes to a massive, overlooked, and well-paying opportunity to help others — one you may not have even considered before!
And that opportunity?
I’m talking about the fast-growing world of online personal coaching!
The Perfect “Fit” for Writers…
Coaching isn’t just a rewarding career… and one you can do in tandem with a successful writing career…
It’s also an opportunity uniquely suited to aspiring writers.
Why?
Because the same skills that make you an effective writer — clear communication, the ability to tell stories, and the desire to help others — are exactly what people look for in a coach.
And you don’t need to give up writing to do it!
Coaching is something you can do as a side business to supplement your income… or turn into a full-time career if you fall in love with it.
In a Market That’s Growing…
And here’s the exciting part:
Coaching is one of the fastest-growing industries today, driven by the ever-increasing demand for relatable, real-life experts.
According to the International Coaching Federation, coaching is projected to generate $6.2 billion in revenue globally in 2024…
Up significantly from $2.8 billion in 2019.
It’s a thriving market full of opportunity…
And as a writer, you have a unique advantage:
Your writing skills will help you craft compelling messages that let potential clients know what you offer — and that you’re ready to guide them with your knowledge and expertise!
More “Relatable”
Than You Might Think
Of course, I realize this idea may be totally new to you…
And you may not think of yourself as a “coach.”
I understand…
When we think of “coaches” we often imagine larger-than-life experts like Tony Robbins, Marie Forleo, or Dave Ramsey… people with decades of experience, impressive credentials, and massive audiences hanging on their every word.
But here’s the truth:
Coaching today is not about being a famous guru or having all the answers.
It’s about being relatable.
The most successful coaches are often everyday people who have navigated real-life challenges, mastered specific skills, or followed their passions…
And now get great satisfaction from sharing those insights with others.
Take Gigi Rosenberg, for example…
With her background in theater and storytelling, Gigi began helping executives craft compelling speeches and presentations. Her ability to teach and guide others turned her passion into a thriving coaching business.
Then there’s James Williams, an accomplished runner who now coaches others in improving their physical performance through training, mindset, and nutrition.
Or Courtney Sanders, who started by sharing personal development tips online. Today, she runs a thriving coaching business, empowering women’s careers and finances, generating over a million dollars annually.
These are just a few examples of everyday people transforming their knowledge into lucrative coaching careers…
But there are countless others:
- Colleen O’Neill Mulvhill: the former firefighter turned travel and wellness coach who now helps women over 40 embrace healthier lifestyles.
- Kelly Murray: the sleep coach who turned her struggles with chronic insomnia into a career helping busy professionals unlock better performance through rest.
- Linda M. Perry: the mindset coach who helps clients overcome limiting beliefs after rewiring her own outlook as a successful but unfulfilled lawyer.
- Connell Barrett: the dating coach for introverted men, using his personal journey to help others build confidence and find meaningful relationships.
- Elaine Pauly: the longevity coach teaching the secrets to staying youthful at 60+ through her unique body-brain connection techniques.
- Vittorio Rigato: An investment coach inspired by his parents’ financial struggles, helping others take control of their finances.
- Tammy C. O’Neil: An organization coach who helps clients reclaim their time, energy, and space by tackling clutter and chaos.
- Maria Sanders: the parenting coach specializing in collaborative problem-solving, drawing from her love of childcare and her social work background.
- Tara Eisenhard: the divorce coach who guides clients to navigate separation with dignity, shaped by her personal experiences with divorce.
Each of these everyday-people-turned-coaches now enjoy success by turning their everyday experiences and skills into a way to help others…
And living proof that coaching is accessible to anyone with a passion for guiding others.
For Me, This Is Personal…
In fact, one of the BIG reasons I’m so excited to share this opportunity with you is because I’ve recently become aware of my own unique expertise that others need and want…
Something that would give me MASSIVE satisfaction to share, not to mention the potential for a tidy little income when the time comes.
And — nope — it’s not related to copywriting or marketing!
I’ll tell you a little more of what I’m thinking about as a potential coaching career just ahead.
But today, this is about YOU!
That’s why we’ve prepared two simple quizzes for you…
- The first to determine if coaching is in your future…
- The second to help you uncover your unique skill or strength others would love to pay you to share.
And just remember…
What you have to offer others could be a skill you didn’t know you had — or other people wanted to know!
Maybe you’ll discover you’re great at organizing the offices of a growing number of professionals who work from home, like Lisa Zaslow, founder of Gotham Organizers…
Or your “secret strength” is decluttering closets like organization expert Shira Gill.
Maybe you’re great at teaching pets important social skills, like pet expert Mikkel Becker…
Or you’re a whiz at organizing computer files for people like Kacy Paide of The Inspired Office.
It could be something ultra-specific — like what Maurizio Leo offers when it comes to mastering sourdough baking…
Or Jeff Galloway’s specialized guidance when it comes to helping runners over 60 train for marathons.
No matter what it is, I want to help you uncover your special “gift” today!
And if you’re still not sure…
I’ll show you a near “endless list” of topics where coaching is in big demand, just ahead.
So let’s not waste another minute.
QUIZ #1 Could Coaching Be Right for You?
Take our first short quiz, this one to see if you might already have the insights, skills, or experiences others would value:
What Your Answers Mean
Now let’s look at what your answers can tell you…
Mostly A’s and B’s: Fantastic! You already have skills, knowledge, or life experiences that others would love to learn from.
With the right guidance — coming up just ahead — you’ll see how easy it can be to turn what you already know into a fulfilling and rewarding coaching path.
Mostly C’s: Coaching might not have been on your radar before, and that’s okay. But your answers suggest there’s untapped potential in your unique experiences and passions.
Now…
I hope this quiz gave you a clearer picture of the potential you have as a coach in today’s world…
And just ahead — in our second short quiz — we’re going to help you narrow down and “land on” what may just be the perfect coaching business niche for you!
But first, remember what I mentioned earlier.
You don’t have to an A-lister at the top of their game — a world-renowned expert with flashy credentials and a giant following — to be a successful coach.
Just think about it…
If you were looking for financial guidance, would you reach out to Dave Ramsey for one-on-one coaching?
Would you email Tony Robbins if you were looking to break through an emotional barrier that may be holding you back?
If you were a budding entrepreneur, would you call up Marie Forleo for personal help?
Highly doubtful — right?
Even if they were available for one-on-one sessions…
Their rates would likely be out of reach for the vast majority, since Marie Forleo’s speaking fees alone range from $50,000 to $75,000…
And Tony Robbins? According to management firm Gotham Artists, he charges as much as $500,000 for a single virtual engagement!
A great testament to the heights coaching can take you…
But as options for people like you and me?
No…
What makes a coach valuable isn’t fame or perfection…
It’s having specialized knowledge, relatable life experiences, or skills others need, combined with a genuine desire to help.
Real People, Real Coaches
If you’ve shed 40 pounds and kept it off, you can coach others on how to do the same — no six-pack required.
If you’ve mastered public speaking at work, you can help others overcome stage fright — no TED Talk necessary.
It’s the same for countless other niches.
Everyday people like Gigi Rosenberg, James Williams, and Courtney Sanders built successful coaching businesses by sharing their unique expertise and life lessons.
Coaches don’t need to be in the top 1% of their field — because most people simply want someone relatable, who understands their challenges and can guide them through.
Take me, for example.
Earlier I mentioned a coaching business I plan to explore down the road.
You might think it’s something related to writing or marketing — after all, that’s been my world for decades.
But it’s not.
Instead, it’s based on something deeply personal: my experience as a parent of a child with special learning needs.
Over the years, I’ve done countless hours of study and research to help my child navigate challenges and succeed in ways I never thought possible when I first started on this educational journey.
And along the way, I’ve discovered knowledge and insights that I absolutely know can help other parents who are going through similar struggles.
This is something I’m passionate about.
Knowing I could help even one family feel less overwhelmed or more hopeful makes the idea of coaching in this space deeply rewarding for me.
And here’s the thing:
I’m not a doctor, therapist, or educational specialist.
I’m just a parent who’s been there — who’s done the work, learned from it, and wants to share it.
Anyone who’s going through what our family has gone through isn’t looking for and doesn’t need a “superstar” coach…
They need someone who’s relatable, someone who understands their challenges and can offer genuine guidance and support.
That’s something any of us can do…
And it’s exactly what makes coaching such an accessible and rewarding opportunity.
Now, before we get to our second quiz and get a better sense of what your niche could be in the coaching world…
There’s a question that may be on your mind by now:
How Much Can Coaches Make?
(Let’s Talk Numbers!)
This is where it gets exciting!
Because just as coaching can be so personally rewarding, in that you’re sharing your knowledge and helping others thrive…
So can it be financially rewarding!
I told you about the incredible growth in coaching payouts since pre-pandemic 2019…
From $2.8 billion to $6.2 billion estimated for 2024 according to the International Coaching Federation.
That’s a growth of 62% rate over five years!
Assuming we experience the same growth over the next five years — coaches around the world could be paid over $10 billion annually…
Before we reach 2030… and just as your potential coaching career could be kicking into high gear!
Now, what do these numbers mean for you and your coaching business?
Just like copywriting, the amount YOU can earn depends on a number of factors:
- The niche you’re in…
- Your experience and credibility in your niche and how long you’ve been coaching…
- The potential “outcomes” your coaching can deliver…
- Your target client…
- And more.
For instance, according to Paperbell, a company that offers platforms and payment systems to coaches…
Hourly coaching rates can vary from around $50 to over $1,000, with many coaches choosing niches that align with their passions and skills.
For instance:
- Business Coaches, who guide entrepreneurs on improving operations and marketing strategies, charge $150 to $500 per hour — again, depending on experience, credentials, and potential outcomes.
- Health, Wellness, and Lifestyle Coaches, focused on personal improvement, or helping others in the area of fitness and weight management, can typically charge between $50 and $300 per hour, depending on the level of personalization and services offered.
- Relationship Coaches, helping clients improve communication and interpersonal dynamics, earn $150 to $500 hourly, especially when working with high-stress professionals or offering intensive retreats.
- Executive Coaches often work with top-level executives and command $200 to $1,000 per hour, helping leaders develop strategic thinking and improve team performance.
And just to set any income expectations you might have…
You’ll of course make less money as a coach who’s starting out… than one with a proven track record, and happy clients under your belt.
But suppose your area of expertise is along the lines of photography, home organization, or vegan cooking — niches that deliver quality-of-life outcomes as opposed to financial ones…
And say, in addition to your writing business, you were able to work with five clients a week willing to pay you $175 an hour, which is right in the “middle” of the lifestyle niche income range…
That’s the potential for an “extra” $875 per week for five hours of your time, not including any prep work you do before each session…
Or over $3,500 a month…
Simply for sharing knowledge you already know!
Then there’s the power of group coaching…
Beyond one-on-one sessions, group coaching opens the door to even greater hourly income potential.
By coaching multiple clients at once, you can offer the same outcomes to clients at a lower per-person price, while making exponentially more per hour yourself!
Using the example I just gave you, suppose you invited 10 people into your coaching group at $100 an hour instead of your one-on-one rate of $175.
Rather than getting paid $175 for an hour of your time… now you’re earning $1,000 for that hour — which is why many successful coaches use group formats to scale their businesses.
And remember…
As you gain experience and build up your reputation, your income potential skyrockets.
For instance, a copywriter we know who has helped a lot of AWAI copywriters over the years offers coaching in his “spare” time…
His rate? A tidy $4,500 for six one-on-one coaching sessions.
That’s $750 per hour!
And of course, marketers and copywriters are willing to pay it because just one piece of advice from this highly knowledgeable and successful writer can have a financial impact many times that!
That, in a nutshell, is the beauty of coaching…
Leverage Your Knowledge,
Stay Connected, Keep Mentally Sharp
— And Be Paid to Do It!
It lets you leverage “what you know” into any amount of added income you’d like to strive for…
Whether it’s an extra few hundred a week helping a small number of people out…
Or as a full-time specialty between one-on-one sessions, group coaching, and prepackaged online services.
And for writers like us — people who work much of the time in solitude — it’s a great way to stay mentally sharp, connect with like-minded people, and get paid at the same time!
Are You Ready?
Let’s Start to “Zero In” on
Your Perfect Coaching Niche!
Now that you have an idea of what’s possible as a coach, both in terms of personal fulfillment and financial potential, let’s take the next step:
“Homing in” on your ideal coaching niche.
This is where the magic happens.
This is where you start to see all the possibilities and move closer to finding a niche that aligns with your unique knowledge, skills, or experiences.
With this in mind, everything becomes easier.
You’ll attract the right clients.
You’ll build confidence faster.
And you can position yourself as an expert in a way that feels authentic and natural.
To help you zero in on the perfect niche, we’ve prepared a second quick quiz.
This one is designed to uncover the areas where your interests and abilities overlap with what people are actively looking for in a coach.
Take a moment to answer these questions, and by the end, you’ll have a clear sense of where your coaching career could begin.
QUIZ #2 Getting Focus on Your Niche!
Now here’s what your answers suggest:
Mostly A’s: Personal Growth or Mindset Coaching
Nice!
Questions 1 through 5 all have options tied to self-reflection, personal growth, and helping others with mindset challenges which align naturally with personal growth coaching.
Why it’s a great niche: Personal growth attracts a broad audience, as nearly everyone can benefit from improving their mindset or working to achieve their goals, making it an excellent area for building lasting client relationships.
Mostly B’s: Skills-Based Coaching
Excellent!
B options for questions 1, 2, 3, 4, and 5 clearly highlight practical skills or hobbies, making this result a natural match for skills-based coaching.
Why it’s a great niche: Skills-based coaching is ideal for connecting with like-minded clients who share your passion, often leading to a more enjoyable, rewarding, and more prolonged coaching experience.
Mostly C’s: Professional or Technical Coaching
Another strong niche!
The C responses in all questions focus on specialized knowledge, technical challenges, and professional development, aligning directly with potentially the most lucrative niche in coaching.
Why it’s a great niche: Niches serving professionals often command higher hourly and group rates, as clients are more likely to view your guidance as a critical investment in their career or business and financial success.
So what are some examples of
coaching specialties within these niches?
In a moment, I’ll show you how you can access over 99+ coaching specialties across all niches…
But for now, let me give you a handful of ideas — just to get your mind working as to where your coaching opportunity may lie…
Starting with the personal growth niches, where you’ll be able to draw from the largest audience of all the coaching niches.
Within this niche there’s:
- Confidence Coaching — Helping clients overcome self-doubt and embrace their strengths.
- Work-Life Balance Coaching — Guiding busy professionals to create harmony between personal and professional life.
- Stress Management Coaching — Teaching practical methods to reduce stress and improve well-being.
- Goal-Setting Coaching — Helping clients define and achieve meaningful goals.
- Mindfulness Coaching — Providing tools to increase present-moment awareness and reduce anxiety.
- Happiness Coaching — Assisting clients in cultivating lasting joy and fulfillment.
- Resilience Coaching — Empowering clients to build mental toughness and thrive through challenges.
- And many dozens more.
And many dozens more.
If you landed on skill-based coaching in our quiz — no shortage of opportunity there!
Just a handful of the most in-demand options:
- Fitness Coaching — Designing personalized fitness routines for clients aiming to improve their health and wellness.
- Cooking Coaching — Sharing culinary skills and teaching clients how to prepare delicious, healthy meals.
- Budgeting Coaching — Helping clients create financial plans that lead to savings and stability.
- Pet Training Coaching — Teaching owners how to improve their pets’ behavior and obedience.
- Photography Coaching — Guiding clients to master their cameras and capture stunning images.
- Yoga Coaching — Teaching yoga poses and breathing techniques to improve flexibility and balance.
- Language Coaching — Helping clients learn a new language through personalized techniques and support.
- And many more!
Next comes the lucrative professional/technical niche — ideal if you’re bringing career skills to your new writing and coaching career.
You’re likely to know exactly what you can offer here, but here are just a few examples:
- Small Business Coaching — Helping new and/or struggling entrepreneurs streamline operations and grow their businesses.
- Executive Coaching — Helping leaders improve team performance and achieve strategic goals.
- Marketing Coaching — Teaching businesses how to create effective marketing strategies that drive growth.
- Resume/Interview Coaching — Helping job seekers craft standout resumes and perform better in interviews.
- Social Media Coaching — Teaching individuals, influencers, and businesses how to grow and manage their online presence.
- E-commerce Coaching — Helping clients build and optimize online stores for profit.
- Personal Branding Coaching — Helping clients define their unique value and build a strong personal brand.
- And more!
So How Do You Get Started?
(It’s Simpler Than You Think)
Okay, so…
You’ve had your eyes opened to the fact that coaching isn’t just for the superstars and the elite…
And that the real demand is for coaches who are relatable and have knowledge or a skill that can help improve someone’s life.
You’ve taken our brief quizzes — so you know coaching is for you… and may even have a good sense of what your niche and specialty within that niche could be…
You’ve seen how and what coaches get paid — and can maybe even envision the kind of money you could earn as a coach now… and as you gain experience and expertise down the road.
Now you may be thinking…
“I’m excited… but how do I go from where I am now to running a successful coaching business?”
The good news?
Setting up your coaching business isn’t as complicated or overwhelming as it might seem.
5 Simple Steps to Building Your Successful Coaching Business
In fact, it can be broken down into a five simple steps:
Identify Your Niche
Based on your quiz results, decide on a focus that aligns with your interests and experiences.
Whether it’s health, business, or personal growth, your niche will help you connect with the right clients.
Define the Outcomes You’ll Deliver
What do you want your clients to achieve?
This could be anything from overcoming fears to organizing their lives or even achieving a professional goal.
Clear outcomes make your coaching irresistible.
Set Up Your Coaching Framework
Decide, will you offer one-on-one sessions, group coaching, or both?
Decide on session lengths, pricing, and delivery methods (virtual or in-person).
Many coaches start with just one or two options and expand as they grow.
Find Your First Clients
Start with your personal network or communities where your target audience gathers.
Social media, LinkedIn, and niche groups are great places to connect with potential clients.
Build Your Credibility
Share testimonials, success stories, or your personal journey to show how you can help.
Even if you’re just starting, a compelling story can go a long way.
That’s it!
These five steps can get your coaching business up and running faster than you might think.
I hope I’ve opened your eyes to the coaching opportunity somewhat through this special report.
After all, this is something I’ve been looking into for myself, so I wanted to share with you what I’ve discovered today…
But if you want a complete guide to setting up and thriving in your very own lucrative coaching business…
I’m excited to share with you our all-new program that explicitly focuses on starting your own coaching business from scratch.
— Introducing — AWAI’s First-Ever All-Encompassing “How-to” Program on Becoming a Successful Coach in Any Niche…
It’s called…
A mouthful, I know. 🙂
But if you’re a new coach looking to launch and succeed — this comprehensive compendium has it all.
Before I get into all the details, let me share why this program was created in the first place.
The BIG reason is one I’ve already mentioned. Coaching is natural for copywriters, since it’s clear you love helping people get what they need… and you have a huge advantage in that you can use what you’ve learned about copywriting to launch and grow your business.
But also, when you’re starting something new — like a coaching business — it’s tempting to think, “I’ll figure it out as I go.”
And sure, while that’s one approach… it can be a rocky road.
In my own research and conversations with successful coaches, one thing became clear:
Even the most skilled and passionate coaches stumble at first.
Why? Because getting started on your own is full of unknowns. For instance,
- What’s the right niche for me?
- How much should I charge?
- What should I say in my first client session — or how do I even find my first client?
Without clear answers, it’s easy to get stuck in “analysis paralysis” or make costly mistakes that hold you back.
That’s why we created The Coach’s Blueprint — to give you a clear roadmap for launching and succeeding as a coach.
You won’t waste time second-guessing yourself or reinventing the wheel.
Instead, you’ll get a proven framework to follow, along with insights from some of the best coaches in the business.
Everything from defining your niche to marketing your services and running your first session, everything is laid out for you in a way that’s simple, actionable, and effective.
Here’s what makes this program different:
Real-World Insights from Coaches Who’ve Been There
Heather Robson, one of AWAI’s most sought-after instructors, is your lead guide.
She’s not just a coach herself — she’s been coached by some of the best, including contributors like Nick Usborne, Ilise Benun, and Ted Capshaw.
Experts, Experts, and More Experts…
And to make sure the program covers every aspect of coaching across multiple niches…
Heather reached out to many professional coaches across diverse niches for their knowledge and expertise, including:
Hana K’Koa Miller — a dedicated acupuncturist and holistic health educator who empowers women to navigate and overcome a variety of health challenges.
Through her personalized coaching programs, Hana teaches her clients to become the drivers of transformative change in their own lives, blending traditional practices with modern techniques to promote holistic well-being.
Bob Sands is a long-time AWAI member who also brings decades of experience as an ordained minister and coach, specializing in guiding individuals and families through grief and major life transitions.
Drawing on his deep understanding of human connection and communication, he also offers coaching to businesses and professionals, helping them master public speaking and elevate their communication skills.
Ted Capshaw — One of my personal business coaches and AWAI’s Chief Success Officer. Ted is a seasoned executive coach specializing in enhancing company culture, leadership development, and personal growth.
As AWAI's success coach, he collaborates closely with our team to help in areas of personal growth and breaking down barriers. Beyond AWAI, Ted has partnered with organizations like Abel Communications, where he has shared his expertise on leading with empathy during challenging times.
Lisa Christoffel knows a thing or two about coaching — and getting results. As Managing Editor of AWAI’s membership site B2B Writers International, Lisa has spent her career guiding others toward their goals. Plus, more recently, her focus is on her coaching program aimed at helping women leaders and entrepreneurs break through barriers and achieve the success they deserve.
Ilise Benun — My good friend and a seasoned business coach with over 35 years of experience, dedicated to helping designers, copywriters, and other creative professionals secure better clients and more substantial projects.
As the founder of Marketing-Mentor.com, she offers invaluable resources and personalized coaching to guide creatives toward business success.
She’s also a national speaker and author of seven books which help promote her as a top-level coach, including The Creative Professional's Guide to Money, providing practical advice tailored to the needs of creative professionals.
Melanie Warren is another AWAI member whose 10+ years of copywriting experience have led her to one particularly exciting and high-profile client — she’s the copy chief for famed personal development guru Tony Robbins!
With a robust writing portfolio and the kind of hard-won experience that only comes from working in the client trenches, Melanie is ideally suited to her side business as a coach to copywriters who want feedback, accountability, and support in growing their freelance businesses.
She loves sharing mindset tools that help freelancers overcome their hang-ups and insecurities. And she also specializes in helping her clients write stronger copy through understanding buyer psychology, while finding clarity in their careers.
Sean McCool — is a former handyman-turned-copywriter-turned coach. As someone who bounced from job to job and lived paycheck to paycheck for years before finding copywriting, he knows what it’s like to struggle for financial security. That’s why Sean began coaching freelancers in 2015. He’s since grown that arm of his business into high-end coaching, focused on business founders and entrepreneurs.
Brian McCarthy spent 25 years doing all the things he thought he was “supposed” to do. And all it gave him was a barren dating life, $20,000 of debt, and a graveyard shift job that barely paid minimum wage.
But his discovery of personal development helped him turn it all around. He turned to copywriting to make ends meet while investing in resources to build his confidence and take control of his life.
He’s parlayed his own struggles — and his ability to overcome them — into a career as a mindset coach who helps freelancers and entrepreneurs eliminate the mental blocks that hold them back. With Brian’s coaching, his clients enjoy breakthroughs that let them live lives they love while having a bigger impact on the world.
Last, but certainly not least, Nick Usborne, who’s a leading voice in digital copywriting and marketing strategy, known for his ability to help solopreneurs and freelancers elevate their careers.
Best known among AWAI members for his numerous programs and learning intensives, covering topics like digital copywriting, marketing with confidence, and crafting engaging online content…
Nick’s true superpower is as a coach, with his focus on helping solopreneurs and freelancers take their businesses to the next level.
Here’s What’s Inside Your Coach’s Blueprint: Your Guide to Turning Your Unique Knowledge or Skill into a Thriving Coaching Business!
And because we know the journey of starting a coaching business can feel overwhelming, we’ve broken it all down into easy, manageable steps.
What you’ll learn isn’t just theory…
It’s a practical “blueprint” you can start using right away to set up your coaching business and get paying clients.
Starting with…
Lesson 1 What Is Coaching?
Your journey begins with a bird’s-eye view of what coaching truly is — and isn’t.
Before diving into the details of setting up your business and working with clients, Heather will lay the essential groundwork to help you get the most out of the program.
In this foundational lesson, you’ll discover:
- The key differences between being a coach, mentor, consultant, or therapist — and why this distinction matters.
- Why ongoing learning is the hallmark of a successful coach (and how it keeps your skills sharp and relevant).
- Six unique ways to earn money from coaching — and how your niche can open even more opportunities.
By the end of this lesson, you’ll have a clear picture of the coaching world, what’s possible, and what your life as a coach could look like.
Ready to dive deeper? Here’s what’s next…
Lesson 2 Clarifying Your Focus
Before launching your coaching business, you’ll need to make a few critical decisions:
- Who you’ll serve
- The transformation you’ll help them achieve
- How you’ll deliver that transformation
This lesson guides you through choosing your coaching focus, helping you build a business that’s clear, effective, and in demand.
You’ll uncover:
- Five benefits of narrowing your focus — making you more effective, highly sought-after, and better paid.
- The exact resources to research your niche’s potential — from specific websites to e-commerce insights.
- Seven key questions about your ideal clients to answer before you start.
- How to use consumer sites like Amazon to uncover your audience’s pain points and structure your coaching solutions.
By the end of this lesson (and with help of the bonus below), you’ll have a crystal-clear vision for your coaching business.
Not only will this clarity help you attract clients faster and build your reputation…
It will also empower you to help your clients achieve their best outcomes.
Bonus #1 Over 99 Ways to Serve as a Business, Life, or Personal Coach
Still deciding on the perfect focus for your coaching business?
Here’s the Bonus Report I mentioned earlier — it’s designed to spark your imagination!
Building on the niches we explored earlier, this resource takes things further with 99 coaching specialties to consider.
Whether your expertise lies in personal growth, practical skills, or professional knowledge, you’ll find plenty of inspiration to match your experience and passion.
What’s inside?
- A detailed list of over 99 potential coaching niches to explore.
- Insights into who your ideal client could be in each area.
- Practical tips to help you narrow your options and land on the niche that “feels right” for you.
With so many possibilities, this resource is packed with ideas that prove one thing:
Your coaching business can be as unique as you are.
This exclusive bonus is the perfect companion to Lesson 2, helping you move forward with confidence as you build a coaching business you’ll love.
Lesson 3 Understanding the Profound Difference Coaching Makes in Your Clients’ Lives
Coaching is more than a career — it’s a chance to be a positive force for change in people’s lives.
In this lesson, you’ll explore the profound impact coaching can have on your clients and on you.
You’ll see how coaching can bring purpose and meaning to your work while helping others achieve their goals.
You’ll also discover:
- How your personal story can clarify your purpose as a coach and shape the impact you want to have.
- The missing piece of your Mission — a powerful internal driver that goes beyond what your clients want and fuels your joy and satisfaction as a coach.
- Why your Mission matters most to YOU and how it can guide your decisions, even if it’s never shared publicly.
By the end of this lesson, you’ll have crafted a Mission Statement that reflects the unique change you want to make in the world and the personal rewards you’ll gain through coaching.
Already you’ll have made significant strides in building your coaching foundation: defining your niche, identifying your audience, and creating a vision for the good you want to do…
And we’re only at Lesson 3!
Now it’s time to take the next critical step in shaping your business…
Lesson 4 Selecting Your Coaching Business’s “Structure”
One of the best things about coaching? You’re in control!
Just like with copywriting, you get to design a business that works for you — personally, professionally, and financially.
In this lesson, you’ll explore the most common coaching structures and decide what fits your teaching style, your schedule, and your goals best.
You’ll discover the pros and cons of:
- One-on-one coaching — perfect for deep, rewarding, and personalized work.
- Group coaching — great for maximizing your time and income.
- Masterminds — ideal for fostering collaboration and accountability.
- … and more!
Plus, you’ll get guidance on key details, like:
- How often to meet with clients.
- Balancing availability between sessions.
- Choosing between structured plans and free-flow coaching.
By the end of this lesson, your coaching business will start to take real shape, tailored to your unique strengths and preferences.
Added Bonus Alert!
We’ve included a special resource to help you feel confident and effective in any coaching structure you choose — especially as you’re just starting out.
Bonus #2 How to Onboard Clients for Better Coaching Relationships and Outcomes (Complete with Checklists!)
The onboarding process is the foundation of a successful coaching relationship.
It sets the tone, builds trust, and ensures clear expectations between you and your client from Day One.
To make this process seamless and effective, we’ve included a special resource packed with practical tools and insights:
- Checklists for every step of the onboarding process.
- A client questionnaire to gather key information upfront and start sessions with clarity.
- Step-by-step instructions for one-on-one onboarding, whether in person or via video, to help you connect deeply with your client.
- Tips for onboarding in group coaching settings, ensuring every participant feels engaged and prepared.
- And more!
In short — everything you need to create a smooth and professional onboarding experience that sets the stage for lasting and impactful coaching relationships!
Lesson 5 Creating Your
Coaching System — Part 1
We’ve accomplished so much already…
Now comes perhaps the most rewarding part:
Building your unique coaching system!
Best of all? You’re not starting from scratch.
Proven frameworks already exist to guide you, so you can hit the ground running without reinventing the wheel.
In this lesson, Heather will show you how to:
- Choose a framework that aligns with your coaching style and goals, helping you get started quickly and confidently.
- Leverage your knowledge, skills, and life experiences to craft a system that’s uniquely yours.
- Unlock the true value of what you already know, so you can offer transformative guidance to your clients.
Plus, you’ll learn how to create practical tools to help your clients achieve their goals and get the most from your coaching sessions.
And there’s still a “Part 2” to creating a coaching system that’s all yours to come…
But not before your next bonus, which is specifically designed to make designing your coaching sessions smooth and effective once you’re actively working with clients!
Bonus #3 Coaching Session Templates: Sample Guides for Typical Coaching Sessions
Starting out as a coach can feel overwhelming, but these session templates will make your life so much easier.
You won’t need to design each coaching session from scratch — these templates give you a reliable starting point for structuring your time with clients.
They cover a variety of situations, so you’ll always feel prepared, including:
- What to do if your client shows up fully prepared and ready to dive in…
- How to adapt if your client didn’t do their homework (it happens!)…
- And how to recognize when a session needs to take a different direction, and pivot seamlessly.
With these templates at your fingertips, you’ll feel confident walking into every coaching session, knowing you have a plan that sets both you and your client up for success.
Lesson 6 Creating Your
Coaching System — Part 2
Back to building your all-important coaching system!
In this lesson, you’ll take a deep dive into crafting the essential materials that will support your coaching business and make your sessions even more effective.
Whether you’re:
- A nutrition coach designing personalized diet plans…
- A divorce coach creating resources to guide clients through emotional challenges…
- A copywriting coach developing assignments to sharpen clients’ skills…
… or working in any other niche, having the right materials is key to delivering value and building trust.
Here, you’ll master a seven-step process for creating materials that are:
- Useful and directly relevant to your clients’ needs…
- Compelling and engaging to work through…
- On-brand and reflective of your coaching style.
You’ll start with a simple but effective outlining exercise that makes creating your materials feel effortless — each new idea will seem to “appear” naturally.
As you refine your outline, you’ll learn how to:
- Add standout details to make your materials truly memorable…
- Take great notes while researching…
- Create what content marketing expert Ann Handley calls “The Ugly First Draft”…
- And apply a “ruthless” approach to revising, ensuring your materials are polished and professional.
You’ll finish with five essential questions to optimize your materials for visual appeal, plus five ways to “punch up” your subheads to grab attention.
The result?
Resources that not only enhance your coaching sessions but set you apart as a professional, organized, and high-quality coach.
And speaking of creating materials… your next bonus will make this process even easier!
Bonus #4 How to Create Irresistible Bonuses for Your Coaching Business
Adding bonuses to your coaching offer is one of the smartest ways to make your services even more appealing — and harder for potential clients to turn down.
It’s a strategy the best marketers and copywriters swear by, and it works just as effectively in the world of coaching.
Here’s the secret…
Coaching sessions are personal and adaptable, tailored to each client’s unique needs.
But bonuses are tangible. They give you something concrete to promote — something your potential clients can see, value, and get excited about.
Once you create bonuses for your coaching business, you can showcase them in your marketing materials, making your offer stand out and giving prospective clients extra reasons to say “yes.”
This special report walks you through the entire process of creating irresistible bonuses, step by step.
You’ll learn how to:
- Design bonuses that are directly relevant to your coaching niche and audience…
- Write descriptions that make your bonuses feel like must-have extras…
- And give them a polished, professional look that adds to their perceived value.
By the time you finish, you’ll know exactly how to create bonuses that enhance your coaching business, attract more clients, and add undeniable value to every package you offer.
Oh, and not a bad idea to use this strategy for your copywriting business, too!
Lesson 7 The Coaching Client’s Journey
Amazing how far you’ve come already!
You’ve laid the foundation for your coaching business, chosen your niche, and begun crafting a system that reflects your unique skills and style.
Now it’s time to shift your focus outward — toward your clients — and understand the journey they’ll go through from the moment they discover you to the final stages of your coaching relationship.
In this lesson, Heather will use everything she’s learned from her team of coaching experts to guide you through every phase of the coaching client’s journey, including:
- Discovery Calls: How to connect with prospects and show them the value you can provide.
- Onboarding: Setting expectations and building trust right from the start.
- Coaching Sessions: Keeping clients engaged and helping them make meaningful progress.
- Exiting the Relationship Ending on a high note while ensuring your clients feel empowered and prepared to move forward.
You’ll also dive into:
- How to navigate different client scenarios with empathy and professionalism.
- Powerful techniques for helping clients uncover solutions within themselves.
- Strategies for shifting a client’s mindset to spark breakthroughs and growth.
- And much more!
By the end of this lesson, you’ll have a clear understanding of how to build trust, inspire change, and maintain momentum throughout the coaching relationship.
And now it’s time to tackle the most important step…
Landing the clients you want!
Lesson 8 Getting Clients:
Showcasing Your Value as a Coach
You’ve built an incredible coaching system…
Now it’s time to show prospective clients why they should choose YOU!
Landing clients isn’t just about your expertise or your ability to empathize and hold them accountable (though those are certainly important)…
It’s also about how you present the value you bring to the table — through your system, your story, and the unique transformation you offer.
In this lesson, you’ll discover how to:
- Highlight Your Unique Value: Position your experience and expertise in a way that resonates with prospects.
- Infuse Energy Into Your Marketing: Use simple techniques to talk about your coaching approach with enthusiasm and clarity.
- Create a Proprietary System: Develop a “signature” framework, complete with memorable names for each element of your process, to make your coaching stand out.
- Boost Your Confidence and Perceived Value: Learn how to communicate your worth in a way that naturally attracts clients who are willing to invest in themselves — and in you.
When you set yourself apart as a coach and convey your unique approach, you’ll not only feel more confident — you’ll also inspire confidence in your clients.
This is how you position yourself as a “one of a kind” coach, someone they’ll be excited to work with — and willing to pay a premium for.
And speaking of confidence…
We know pricing is one of the biggest concerns for new coaches.
That’s why your next bonus — Bonus #5! — is designed to take the guesswork out of setting your rates.
Bonus #5 AWAI’s Coaching Pricing Strategy Guide: How to Set Prices That Attract Your Ideal Clients, Showcase Your Value, and Support the Lifestyle You Want
Pricing can feel like a guessing game when you’re starting out — but it doesn’t have to be.
Whether you’re coaching on the side or building a full-time business, setting the right prices is crucial.
You want to ensure you’re getting paid what you’re worth, while also appealing to the clients you’re excited to work with.
That’s where our Pricing Strategy Guide comes in.
Packed with proven strategies and real-world insights from experienced coaches, this guide will help you:
- Understand Your Value: Build confidence in your expertise and communicate your worth effortlessly.
- Find Your Sweet Spot: Learn how to price your services just right — neither too high nor too low — so you maximize your earnings without scaring off prospects.
- Talk About Money with Confidence: Use the guide’s tips to discuss fees with ease, ensuring both you and your clients feel great about the partnership.
With this bonus, you’ll avoid common pricing pitfalls, set rates that reflect your true value…
All while building a coaching business that supports the lifestyle you’re aiming for.
Lesson 9 Getting Clients — Building Authority, a List, and a Community
Much of success as a coach comes down to credibility… and that’s where you, as a writer, have a huge advantage!
In this lesson, you’ll unlock strategies to position yourself as a go-to expert in your niche and attract clients who are excited to work with you.
You’ll learn how to:
- Publish Articles and Guest Blog: Showcase your expertise while attracting the right audience.
- Create a Content Marketing System: Align your messaging to build meaningful, lasting connections.
- Be Seen as the Expert You Are: Conduct interviews with well-known figures in your industry to expand your reach.
- Write a Book: Cement your authority with a tangible representation of your expertise.
- Amplify Your Presence: Gain press coverage and influencer mentions that boost your visibility.
This lesson is all about having a proactive plan to grow your authority and become the trusted coach your ideal clients are searching for.
But it doesn’t stop there.
You’ll also learn how to turn your newfound visibility into loyal clients by:
- Building authentic relationships that earn trust and confidence.
- Crafting marketing funnels that guide prospects seamlessly into a coaching partnership.
This lesson equips you with a roadmap to grow a successful coaching business — one that reflects your unique style, aligns with your values, and helps you serve clients who truly resonate with you.
And because we’re fully committed to helping you implement these strategies, your next bonus will make this process even smoother…
Bonus #6 Business-Building Templates:
A Quick-Start Guide to
Creating What You Need
to Land More Clients
If marketing feels like the hardest part of building your coaching business, this bonus will be your lifesaver!
You'll never have to face the dreaded blank page again — because we've put together a complete set of plug-and-play templates, including:
- Email templates to connect with potential clients and keep your audience engaged.
- Social media templates for posts that showcase your coaching expertise and drive conversations.
- Landing page templates to highlight your services and convert visitors into paying clients.
- And much more!
Every template is easy to customize, so your voice and personality shine through effortlessly.
With these resources, you'll save hours of work and have the confidence to market your coaching business like a pro.
Lesson 10 Leveraging Your Coaching Business’s Growth
We’ve accomplished so much!
By now you have everything you need to plan, build, and launch your successful coaching business.
In this your final lesson, it’s all about growth…
I’m talking about scaling your coaching business — taking everything you’ve built so far and multiplying your income potential!
You’ve already got the knowledge, skills, and experience to start as a coach…
Now, as your coaching business grows, you’ll be “credentialized” for bigger opportunities and new revenue streams, like:
- Hosting Retreats: Think wellness, meditation, yoga, or skill-focused events. There’s clear demand for in-person experiences that deepen client engagement.
- Offering Subscription Programs: Reach more people and create consistent, recurring income with memberships or digital programs. Ideal for fitness, skills-based coaching, or even life coaching.
- Publishing a Book: Establish your authority and expand your reach with a book (or two!) based on your expertise and experiences.
And the best part?
Many of the tools, resources, and marketing materials you’ve already created for your one-on-one coaching business can be repurposed and expanded for these new ventures.
Heather will guide you through how to:
- Look back at what you’ve learned in the first nine lessons to identify scalable opportunities…
- Repurpose your coaching systems and resources to maximize your efforts…
- And build multidimensional offerings that not only grow your income but amplify the impact you have on your clients.
This final lesson is your roadmap to taking your coaching business to the next level, making it bigger, bolder, and more rewarding than ever!
Okay, So How Much Is This All-New, All-Inclusive Coaching Business Program?
There you have it!
10 action-packed lessons…
6 amazing bonuses (so far!)…
Covering everything you need to start getting paid for sharing your unique skills and experiences as a coach.
You’ll learn proven strategies for finding, landing, and working with clients…
And yup…
You get to walk away with a complete blueprint to build your own successful coaching business — with lessons learned from some of the most successful coaches in the business.
Now, you’re probably wondering:
How much does The Coach’s Blueprint cost?
After all, coaching is one of the most rewarding and impactful ways to earn money — whether on the side or full-time.
And as a writer, you have a huge advantage over everyone else, especially when it comes to marketing and promoting yourself…
Which is why we wanted to make this program affordable to every writer.
But before I reveal your price today, there are still a few more surprises Heather and her team have come up with — and I can’t wait to share…
Resources you can use immediately to make your transition to “professional coach” as simple and smooth as possible!
Three MORE Gifts to
Kickstart Your Coaching Business!
Bonus #7 Interviews with the Experts
Get behind-the-scenes insights from five seasoned coaches in this exclusive bonus series!
Hear directly from some of the coaches who contributed to this extraordinary program:
- Lisa Christoffel on guiding clients to their goals…
- Ilise Benun on creating your own coaching framework…
- Nick Usborne on authentic, effortless “unmarketing”…
- Ted Capshaw on how to dive deep with clients…
- Hana K’Koa Miller on blending coaching with other business passions.
These interviews are packed with practical advice and real-world examples to help you shape your coaching business, attract clients, and navigate challenges with confidence.
You’ll come away inspired and ready to follow your heart, doing meaningful work while building financial freedom on your terms!
Bonus #8 Establishing a Strong Personal Brand with “Message Mapping”
Your personal brand is the foundation of your coaching business. It defines who you are, what you stand for, and why clients will choose to work with you.
But how do you create a brand that truly resonates?
Enter the Message Map — a simple, visual tool that helps you uncover and organize the key elements of your personal story, your message, and the proof points that make you unique.
Your Message Map will:
- Shape your marketing and help you connect authentically with prospects.
- Guide your coaching style and materials, ensuring they align with your values.
- Build trust and recognition, making it easier for clients to understand what you offer.
In the exclusive video presentation, “How to Create a Message Map Around Your Story,” you’ll learn how to:
- Identify the most powerful elements of your personal story.
- Organize your message for maximum impact.
- Present a cohesive and compelling personal brand that attracts your ideal clients.
With a clear and authentic personal brand, you’ll stand out in your niche, build deeper connections with your audience, and grow your coaching business faster than ever.
But that’s not all…
Bonus #9 Your Own “Coaching Business Resource Guide”
Coaching is all about working with people, sharing your expertise, and delivering great results.
But to thrive, your coaching business also needs to run smoothly behind-the-scenes.
That’s where AWAI’s Coaching Business Resource Guide comes in.
We’ve put together a quick-reference guide to answer common questions that can feel overwhelming, like:
- How do I accept payments for my services?
- How do I set up a professional website?
- How do I create and send business emails?
- What platforms make virtual coaching easy?
You’ll also get easy links and tutorials for some of the most trusted tools in the business, including:
- PayPal and Stripe for seamless payment processing.
- Kajabi for selling your services, creating programs, and managing memberships.
- Zoom for virtual coaching sessions that feel as personal as being in the same room.
Whether it’s managing payments, designing materials, or setting up your coaching platform, the Coaching Business Resource Guide makes it easy to find the right solutions fast.
It’s your go-to resource for running your coaching business with confidence and ease!
Okay…
You’ve seen how The Coach’s Blueprint equips you with everything you need to start and grow a thriving coaching business…
From homing in on a niche and specialty…
To scaling your coaching business in all the ways that are possible.
There are the 10 incredibly insightful lessons…
Those nine powerful bonuses designed to make your journey easier and faster…
All waiting to help you unleash your potential.
Now, it’s decision time…
Time for you to take the next step and turn your skills and expertise into a meaningful, rewarding coaching business.
Let’s talk about how you can get started today…
This Is NOT a Typo!
Because coaching is such a valuable service — one that helps others improve their lives while giving you a fulfilling and profitable business…
And because I’m thrilled to introduce this all-new program to you…
Your price today for the complete 10-lesson program, all nine bonuses, and the tools you need to start turning your skills into a coaching business that brings in paying clients is…
… just $497!
And on top of that, you risk absolutely nothing…
LOVE the Program
or Get Your Money Back!
Dive into the program.
Discover how to set up your coaching business and attract clients.
Take a full 30 days to explore everything.
If you’re not thrilled — or you decide coaching isn’t for you — just let us know within 30 days for a full refund.
But I’m confident you’ll love this program. You’ll gain clarity, confidence, and the skills to start coaching in just a few weeks.
Why wait any longer?
Here’s Everything You Get
If you’re among the majority of people with a unique skill or experience others will pay to learn…
You can build a thriving coaching business and start landing clients in just a few weeks.
Imagine the freedom to design your business your way:
- Full-time, part-time, or as a lucrative side hustle…
- A bridge from your current job to your dream of full-time writing…
- Or a complement to your copywriting career, adding more income and variety to your work life.
You’ll maintain the flexibility and independence of the writer’s life, with freedom over where you work, the hours you keep, and the clients you choose.
And today, you can take your first step for just $497!
Click here now, and here’s what you’ll get access to:
- The 10-part core program: The Coach’s Blueprint: Your Guide to Turning Your Unique Knowledge or Skill into a Thriving Coaching Business!
- Tools, resources, and case studies woven throughout the lessons to accelerate your learning.
- A quiz at the end of every lesson to lock in your understanding and ensure you’re ready for the next step.
- Explainer videos from Heather throughout to better bring the concepts to life.
Plus, all nine powerful bonuses:
- Bonus #1: Over 99 Ways to Serve as a Business, Life, or Personal Coach
- Bonus #2: How to Onboard Clients for Better Coaching Relationships and Outcomes (Complete with Checklists!)
- Bonus #3: Coaching Session Templates: Sample Guides for Typical Coaching Sessions
- Bonus #4: How to Create Irresistible Bonuses for Your Coaching Business
- Bonus #5: AWAI’s Coaching Pricing Strategy Guide: How to Set Prices That Attract Your Ideal Clients, Showcase Your Value, and Support the Lifestyle You Want
- Bonus #6: Business-Building Templates: A Quick-Start Guide to Creating What You Need to Land More Clients
- Bonus #7: Interviews with the Experts — a five-part interview series featuring expert coaches Ted Capshaw, Ilise Benun, Nick Usborne, Hana K’Koa Miller, and Lisa Christoffel
- Bonus #8: Establishing a Strong Personal Brand with “Message Mapping”
- Bonus #9: Coaching Business Resource Guide: Where to Find the Tools You Need to Run Your Business Smoothly
This is everything you need to launch your coaching business quickly and confidently.
And with demand for coaches skyrocketing in almost every niche, there’s never been a better time to start.
The opportunity to share your unique skills, knowledge, and expertise — in a way only YOU can — is waiting.
To your success as an in-demand coach,
Rebecca Matter,
President, AWAI
P.S. Bundling nine (9!!) bonuses on top of an incredibly comprehensive training program may be a record for AWAI…
But why stop there?
Let’s Make It an Even 10!
And this is one you don’t want to miss.
That’s because in this exclusive video presentation, “Practice Techniques for a Confident Coaching Session: In Person or Virtually,” you’ll get a front-row seat to actual coaching sessions in action!
This isn’t just theory — it’s real coaching, brought to life.
You’ll watch an experienced coach demonstrate key techniques, including:
- How to develop natural, intuitive listening skills that make your clients feel truly heard.
- Five simple methods for drawing out your clients’ wants, needs, and struggles.
- How to deliver tough truths with kindness and tact, ensuring clients get the feedback they need without defensiveness.
These demonstrations are also amazing confidence builders.
They’ll bridge the gap between the concept of coaching and the reality of stepping into your role as a coach.
So if you’re at all “nervous” about your first session with a client — or just want a model to work from — this bonus will make your transition from “new coach” to confident coach smoother and faster.
Yet another reason not to wait…
CLICK HERE to get The Coach’s Blueprint: Your Guide to Turning Your Unique Knowledge or Skill into a Thriving Coaching Business…
With all 10 bonuses…