Can You Write a Letter Like This One?

Answer “Yes,” and you’ll never have to worry about your job or rely on others for your livelihood …

Instead, you will be in big demand, earning great money, writing a few hours a day from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there …

On one hand, there are people who bust their butts working year after year … slaving away for bosses and managers who don’t appreciate them … to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to … where they want to … for whom they want to. What’s more, they have all the free time in the world to travel … to spend with their kids … to lower their golf scores … to really enjoy life.

For these people, the idea of hourly wages, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year …

To take exotic trips to faraway places several times a year (often for free … )

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)

Nope.

These folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around …

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim …

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the best people to do it.

You may know some of these people.

And my guess is … you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living … jumping from one job I hated to another I hated more … never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life …

I learned the simple secrets to writing the kind of letter you’re reading right now.

No Bosses, No Commute

Now I “work” a few hours a day. I write one, maybe two letters a month.

About a decade ago, my family and I moved from crowded and too-hot-for-me Florida to a little historic town in the Vermont countryside.

Recently we decided to split our time – between a cottage on Lake Champlain…

And a Penthouse apartment in downtown Toronto, the town where I’m from.

Country, lake, and city life… It’s the best of all worlds.

Best of all I have no bosses, no commute.

I write from an extra room I set up in each home.

For a break, I’ll take the kayak out for a “spin” on the lake … grab a coffee at the local market … or take our two Samoyed dogs, Yukon and Betty, out for a run.

I absolutely love the freedom of it!

My neighbors think I’ve taken early retirement – probably because they never see me working.

In many ways, I have retired. Because, for the first time in my life, I decide how my days will be spent. Some days, I’ll feel like working for a few hours (typically in the morning). Other days, I’ll play some golf, have lunch in a city cafe … or just hang out with my teenage son.

But what surprises people most (and may surprise you, too) is the income my “retirement” lifestyle gives me: around $400,000 a year.

And I’m not kidding you or pulling any punches here …

It all stems from my ability to sit down and write (some would say “rattle off”) a simple letter like the one you’re reading now.

If I really wanted to, I could make a lot more. Some people I know who’ve learned this skill are making $500,000 … even $1 million a year. (You’ll meet a few of them in a minute … many are friends of mine.)

Here’s the thing, though …

Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.

It’s a skill that –– once you have it –– will put your financial destiny squarely in your own hands, for as long as you want to use it.

You’ll be in constant demand.

You’ll never be wanting for work or money, no matter what state the economy is in.

It’s something you’ll be proud to mention to your friends and people you meet. (Believe me, people will be very intrigued when you tell them what you do. They’ll want to know all about it.)

Along the way, you’ll learn much about yourself, about business, and about the world around you.

And depending on who your clients are, you’ll get some nice perks as well.

I’ve been on dozens of trips over the years – Barbados, France, Spain, and beautiful five-star resorts throughout Canada and the States.

My most favorite work trip was a seven-day cruise aboard a Crystal Cruise ship, the “Ritz-Carlton” of cruise ship travel.

And since I actually was “working” on these trips, I paid for none of them.

A Chance to “Reinvent” Yourself

But more than anything else, it’s an opportunity to “reinvent” yourself … and learn a financially valuable skill that will quickly lift you above any economic fray … forever.

What’s more, you can use this new skill in so many ways.

Use it to turn a hobby or personal passion into a fun and lucrative career.

Use it to help find a cure for cancer or help those in distress.

Use it to start your own business (for practically nothing) –– or work in a field you’ve always dreamed of.

And what a blast it is! This life of sitting back with a laptop telling people about things you love and believe in – and being paid very well to do it.

Once you have this skill, you can do and accomplish anything.

It’s that powerful.

I know. Like I said, I went from a $6.50 per hour grocery store shelf stocker to a six-figure income earner in about a year.

And I’m not the only one. Many folks have discovered this amazing little opportunity … just like you’re about to do today.

I just found out, in fact, that the son of a friend of mine learned to write letters about a year and a half ago.

The following year he made over $250,000 – and they say this year he’s on track to make over $300,000…

And it wasn’t long ago this 27-year old was wondering “what to do with his life”!

As amazing as that is, he tells me a colleague of his who left what she called “a 9-to-5 cubicle nightmare” to learn letter writing just a few months earlier has done even better…

She made over $300,000 in her first year of writing – including over $100,000 off a single letter she wrote!

I know that may surprise you …

That writing simple, conversational letters like the one you’re reading now can pay so well.

But, as you’ll learn by reading on, there’s a reason this kind of letter writing pays so well.

Because I can assure you – if the letter that paid that former cubicle worker made her $100,000…

You can bet it made the company who paid her to write it millions!

You see, the letters we write serve as the foundation of a $2.3 trillion industry that –– thanks to the Internet and online marketing –– is growing faster today than it ever has before.

In fact, the demand is now so enormous that, as soon as I finish writing this letter, I can make a phone call (or send off an email) to one of my clients –– and have five new projects to choose from … each worth anywhere from $20,000 to $150,000 in potential income to me.

I’m not bragging.

That’s just the way it is when you can write one of these letters.

And I’m here to say, in no uncertain terms:

If I can do it – so can you!

Today, I’ll tell you all about how our business works…

And show you why, if you’re willing to learn the very basic secrets to writing a simple letter like this one, you too can make a very generous six-figure income writing a few hours a day from the comfort of your home …

Is This for You?

But first, there’s a question I feel I should ask anyone who’s interested in what we do:

Is “writing letters” right for you?

I can help you know pretty quickly if it’s for you or not.

For instance, if you’re someone who needs the structure of a 9-to-5 job or thrives in an office environment, then you’re probably not going to embrace the kind of “do-what-you-like-when-you-like” lifestyle that comes with letter writing.

And that’s fine. (Although there are companies who do hire in house writers these days… and also pay very well, if 9-to-5 is your “thing”...)

But to me, the thing I love about letter writing is the freedom – the care-free-drop-everything-fly-to-Paris lifestyle it can give you.

So if you’ve ever fantasized about what it would be like to live “the writer’s life” …

If you’ve always wanted to escape the daily rat race, face new and exciting challenges every day, and have the freedom to wake up on any given morning and say, “It’s just too nice to be sitting inside. I think I’m going to spend the day with my family … or go for a hike … or play a round of golf.”

If you’ve ever dreamed of being able to live and earn a great income anywhere in the world – maybe in a little villa by the sea here at home, a historic European city, or even on a Greek island for a summer …

Or if you’re just sick of not living up to your potential in life – and you feel like the time to make any real changes is quickly slipping away.

Then my hunch is that letter writing is ideal for you.

It really is a chance to “take back your life” – from the corporate world, from the bosses who decide your day for you, from rush-hour traffic, from the headaches, pressures, and (these days, especially) the job insecurity that comes with the workaday life.

And let me make something very clear …

This is not a “get rich quick” proposition.

It doesn’t have anything to do with wacky chain letters … or any kind of multi-level marketing scheme … or placing ads … or buying products and having to resell them on your own.

This is a very serious opportunity to learn a highly marketable and lucrative skill that – once you have it – can put you in high demand by some of the biggest companies in the world …

Success won’t be automatic.

Nobody will do it for you.

You’ll need to know what elements go into every successful letter, and you’ll have to make the effort to learn them.

That said, once you have this skill, you’ll have unlimited potential.

Whether you want to make a nice little side income helping local businesses make more sales… launch your own multimillion-dollar direct-response enterprise … or anything in between…

This skill will help you do it.

Now I know it may be hard to believe that you can make so much money and change your life so dramatically by knowing the secret to writing a simple letter like this one … and being able to do it on your own terms … from anywhere in the world.

But let me take it one step further …

You Don’t Even Need to Be a “Writer” to Be Successful

Some of the best writers in our business have no formal writing background at all.

They just love to write … and they learned the proven formula for writing great letters.

If you enjoy writing, you too can have this “dream” lifestyle – just by learning the few powerful secrets that make these simple letters successful.

In fact, James Altucher is so intrigued by the life of a letter writer – and knows a lot of people who make a lot of money doing it …

That he asked me to tell you everything you need to know about this amazing, yet little-known, niche of the writing industry.

I’ll also show you how the very first letter you write can earn you $10,000 in cash – and launch you on your brand-new writing career faster than you ever thought possible! (It’s happened to many who have taken this life-changing opportunity seriously … and it can happen to you, too.)

But first, it’s high time I introduced myself …

Hard to Say Where I’d Be Today …

My name is Paul Hollingshead.

And as I alluded to before, I’d hate to think what my life would be like had I not come across this opportunity – like you have today.

Before I learned the secrets of writing simple letters like this one, I was in my 30s, stocking the dog-food aisle in a grocery store. Not only that, I was about to get fired, because, for some reason, my boss had it in for me. (Maybe because my heart wasn’t in what I was doing … and it showed!)

Imagine – working for near minimum wage – and soon to be fired from the job!

That’s when I met the gentleman I’m going to introduce you to today – a man who literally changed my life.

I went from no money and no future to living a dream lifestyle where I can earn virtually as much money as I want to make.

Think about if for a minute…

Need $20,000? Write a Couple of Letters

“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!”

– Monica Day,
Philadelphia, PA

If most families want to go on vacation or rent a beach house, they put away a little bit from their savings all year long.

But I don’t have to scrimp and save…

If I know I’m going to need an extra $20,000 to rent a summer beach house or take a nice vacation, I’ll merely sit down and write a couple of letters.

If I want to put a new kitchen in our house (which I’ve done twice now) and need $50,000 to do it … I’ll set aside a month or so and write a couple of letters.

My point is this …

Once you have this skill, it’s like you’ve been granted an all-powerful gift of near “Unlimited Income.”

You just decide how much you need and figure out how many letters you need to write.

It’s like having a little wealth dial you can turn as high as you want!

Now, if you’re with me to this point, I’m sure you’re intrigued.

So let me explain to you how the business I’m in works – and why companies are so willing to pay writers like me big dollars to write a letter like this one.

Just What Is “Direct Response” Anyway?

“From the moment I began AWAI’s program, I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing the program, I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that

paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI’s program did that and more.”

– Paul Lawrence,
Ft. Lauderdale, FL

You see, I write promotional letters for the $2.3 trillion direct-response marketing industry. (Yes, that’s trillions! Surprised? Most people are … )

So what is “direct-response” marketing – and how is it different from other advertising?

Unlike the “image” or brand advertising that you see in newspapers and magazines, direct-response is any kind of advertisement or letter that asks you to take an immediate and specific action – whether it’s to order the product right then and there or request more information about it.

Companies use direct response to sell everything from mattresses to financial newsletters … from health supplements to fruit baskets.

Non-profit organizations raise billions using direct-response techniques, too – from political candidates to environmental organizations to children’s aide groups.

And let’s not forget the multibillion-dollar business-to-business market, one of the most lucrative and in-demand niches of the direct-response industry for copywriters.

All of them use direct response because a well-written letter can bring in millions of dollars – for a fraction of the cost of opening a storefront or selling wholesale to retailers.

And because there are so many lists of so many different kinds of buyers available, a company can send letters directly to the people and businesses most likely to buy their products …

But recently something came along and exploded the opportunity 100-fold:

The Internet!

These days, most direct marketing is done online…

Through websites, emails, landing pages, discussion boards and forums – even through the pages of well-known social media sites like LinkedIn, Facebook, and Twitter … and lesser known ones like Instagram, MyLife, Ning, PLaxo, XING, and others.

But a direct-response promotion – whether it’s an old-fashioned mail letter on an online marketing effort -- is nothing without the right words.

It needs to convey the right message … say the right things … be structured in the right way … and be written to make the prospective buyer take action.

That’s where the letter writer comes in…

A professional we call the copywriter.

$160,000 From One Letter

“In 2003, I had advanced to a point in my sales career where weekly travel was inevitable. I was at the top of my field, earning a great living. But as a new dad, I didn’t want to be away from home all the time. Plus, I was getting tired of continually rising quotas – an inevitable reality when you’re in sales. Eleven years of chasing numbers had worn me out. I was ready for a change. Yet I didn’t want to sacrifice my high income and my family’s financial future.

“AWAI’s Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. In my first full year as a freelance copywriter, I earned $163,481.”

– Ed Gandia, Marietta, GA

“Copywriters” are folks who know how to do one thing and do it well: write persuasively …

Whether it’s a long-form letter like this one, which tells a complete story about a wonderful opportunity…

Or a few paragraphs on a website or in a personal email that convinces someone to learn more about an exciting idea …

Either way, copywriters are paid very well to write them – because the best ones know the simple secrets to making a direct-response sales letter work. For that reason alone, they’re in very high demand … and are paid very well for their services.

How well?

It’s quite possible for a copywriter to live very nicely off just one successful letter per year.

I’ve written letters that have paid me tens of thousands of dollars … simply because they mailed so successfully time after time. (One letter I wrote paid me roughly $40,000 a year for four straight years. That’s over $160,000 in income for about two weeks’ work!)

Or, I may write a letter that sells the product I’m writing about exceptionally well.

Recently I was paid over $114,000 – just from one letter I wrote.

As you can imagine, it was quite a nice feeling to wake up and see that much money wired directly into my back account!

Here’s the actual entry:

Now, that’s a lot of money for a lot of people. It certainly is for me…

But I’ve heard of people making way more.

One guy – a peer of mine named Mike P. who writes the same kind of letters I write – made over $1.5 million dollars on a single letter.

Another great copywriter, Richard Armstrong…

He made so much money from one letter he wrote that he took an entire year off to write a novel he’d been dreaming about writing!

Now I know, for someone looking in from the outside…

For someone who doesn't know our business…

I know it might be hard to believe you can make so much money from writing a regular old letter like this one.

But as I’ve showed you, you can.

And the reason is – royalties.

You see as writers, we’re not only paid well to write the letter…

We can get bonus royalties as well.

Royalties work for a copywriter much like they do for a fiction writer who writes a bestselling book.

The more people who see and read your letter (whether it’s via the mail or the Internet), the more you’re likely to get paid.

Like a book, the longer it stays on the “best seller’s” list and keeps being sent out to readers, the more the money adds up.

And, of course, the more revenue your letter generates, the more you’re likely to make as well.

For instance, if you write a letter that sells a million dollars worth of products for your client – and you have a deal that pays you a 4% royalty…

That’s a $40,000 bonus.

Of course if your letter mails several times – and ends up generating $5 million – now your royalty is $200,000.

And believe me…

When the letter you write is being mailed or sent to millions of active readers who love getting these letters, the money can add up very fast.

You Can Make Between
$130,000 and $540,000 Per Year

Of course, most successful copywriters don’t write just one letter a year.

They write 5, 10, 15 even 20 letters. (There’s plenty of work, don’t forget – from long letters like this one to half-page emails.)

And once this very close-knit industry finds out you can write winning copy – your phone won’t stop ringing!

That’s why, over the course of a year, you can easily earn anywhere from $30,000 to $240,000 in writing fees alone.

And if you have just “average” success with half of them … royalties could put an additional $100,000 to $300,000 in your pocket!

That’s between $130,000 and $540,000 a year – depending on how many letters you choose to write.

Throw in one “blockbuster success” – and just watch those numbers explode higher.

Did you ever think writing simple, personal letters like this one could be so lucrative?

Neither did I until I met the gentleman you’ll meet now – the man who will be instrumental in helping you grab your share of the tremendous wealth you can earn by writing simple letters like this one.

Meet the Gentleman Who Made It Happen for Me … and Can Make It Happen for You, Too

His name is Mark Ford… and he’s the one who helped transform me from a minimum-wage grocery store stock boy to a professional, in-demand copywriter earning upward of $300,000 a year … writing a few hours a day … living my life very much on my own terms.

Thanks in large part to his ability to teach letter writing, Mark has helped dozens of companies grow into multimillion-dollar enterprises.

Among them, Agora Publishing, which was an $8 million direct-response business before he started giving them his copywriting and marketing advice. Today, it’s one of the largest direct-response publishers in the country, with over $350 million in sales (and always looking for new writers!).

Mark’s talent and skill have allowed him to create an impressive lifestyle for himself and his family … while spending more and more of his time on charitable endeavors, both in the U.S. and abroad.

But what’s really important for you to know – is that Mark takes great pride in the fact that he’s been able to pass on his knowledge to so many.

The copywriters he’s trained (me included) have been responsible for over a billion dollars’ worth of direct-response sales through the mail and online.

Learn the Same Secrets That Have Sold Billions

It’s no surprise.

Because besides knowing what makes great sales letters great – Mark Ford is a brilliant teacher. (In fact, prior to all his financial success, he spent several years teaching literature and writing at the university level.)

Naturally, I’m thrilled to have been one of his many students.

There’s no way I could have the success I’m enjoying had it not been for Mark Ford introducing me to powerful copywriting tips, techniques, and strategies he’s mastered over the years.

But I’m not the only one …

• Don Mahoney was a cabinetmaker barely eking out a living in upstate New York, getting sicker and sicker from the lacquer fumes and other chemicals he’d breathe in every day. A year after learning Mark’s secrets, he moved to Florida and started writing copy eventually earning $300,000 writing letters from his Miami Beach home.
• Frank Stands used the copywriting skills Mark taught him to build a $40 million per year publishing empire – and another Ford protégé that Frank hired to oversee his marketing operations, Mark Potter, earns upwards of $750,000 a year writing and helping others write letters.
• John Forde and Will Pratt were kids just out of college when they met Mark Ford and learned his secrets. Young and full of adventure – they took their laptops and their six-figure copywriters’ incomes to Europe a few years ago … and never came back!
• Karen Tyler came to work for Mark as a copy editor right after she graduated from college. Today, thanks to the skills she learned from him, she’s a partner in a direct-marketing company that generates over $5 million in sales annually.

And there have been countless others.

Now before I tell you how you can join us on this very lucrative list … here’s a confession.

As generous as Mark is with his knowledge …

As much as he loves it when people he helps go on to successful careers in writing and business…

It’s not like Mark doesn’t win on the deal too.

That’s because many of the people he’s helped go on to write letters for companies in which he’s involved or has a financial interest.

And when you consider that the letters those folks have written have likely sold billions of dollars’ worth of products and services over the years…

Not only are the copywriters paid well, Mark’s businesses flourish as well.

And there in lies the beauty in what we do.

When copywriters are paid well, it means the businesses that hired them are very happy… and very successful.

So you see, Mark – along with thousands of other publishers, marketers and Web-based business owners – has a vested interest in seeing there are plenty of qualified writers who can write the millions of letters and online content needed to drive this enormous industry.

But here’s the thing …

Once you understand how this industry works, the sky is literally the limit!

Once you understand the power of persuasive writing – and come to learn the secrets of unleashing it in your own business – you can make literally millions of dollars, year after year, for as long as you choose to use it.

That is not a pipe dream.

It’s a fact.

I know people who have and are doing it. Like my friend Don, who launched an online natural health business – and Peter, who started in this business when I did, and now makes $2 million to $3 million per year in the information publishing business.

But that’s a hill you can choose to conquer at a later date if you like …

Because, as with anything, there’s always a first step to take…

And in our business, that first step is mastering the art of persuasive writing and learning all the powerful copywriting secrets Mark Ford – and some of the other top copywriters in the industry – know and use.

Secrets that can take you from wherever you are today – and transform you into a writer living “the charmed life,” earning top dollar and having as much (or as little) free time as you desire.

Everything You Need to Know

That’s the opportunity James asked me to share with you today.

To show you the best and easiest way to learn all there is to know about this huge and ever-growing industry …

Where a single letter can produce millions of dollars in sales – and reward the copywriter who wrote it very handsomely.

You’ll learn who all the players in the industry are … who’s looking for writers (practically everyone!) … who pays top dollar … and the best companies to write for.

We’ll even help you get started – by showing you surefire ways to land your first assignment and launch your six-figure copywriting career. We’ll show you how to get the attention of marketing people who are looking for copywriters.

Plus, you’ll have an opportunity to write a letter for us. And if your letter’s a winner, we’ll give you a professional writing contract for $10,000.

But before I tell you just how we plan to put all this incredible information at your fingertips, let me explain how and why this enormous opportunity has landed in your lap today.

This is a true story …

One day, over a steak dinner, Mark was lamenting to me and Don Mahoney (the guy I mentioned earlier who Mark snatched from the road to nowhere … and who went on to earn over $300,000 as one of the country’s top copywriters) about how his clients have all these products to promote but no one to write the letters.

“There are just no copywriters available,” he told us. “They’re all backed up with work.

“I wish I could clone you guys,” he joked.

That sparked an idea.

If Mark could successfully teach Don and me – a small-town cabinetmaker and an on-the-outs grocery clerk – to write a winning sales letter, why couldn’t he show anyone willing to learn how to do the same thing?

That’s when it hit us.

Why not put all the copywriting secrets Mark has amassed over the years into a thorough, concise, “learn-as-you-go” program – and offer it via the business we know best: direct response!

We went to work immediately.

First, we gathered all our best copywriting secrets – secrets Mark, Don, and I had used to sell billions of dollars’ worth of products and services over our combined 50 years of experience.

We studied successful direct mail from all sectors of the industry – retail products, business-to-business, fundraising, subscription letters, financial newsletters, health products, and more.

We contacted dozens of the world’s top copywriters and industry experts for their best writing and selling techniques.

Armed with literally hundreds of the industry’s most powerful copywriting secrets, we went to work organizing and incorporating them into a step-by-step program for writing powerful direct-response letters – from captivating, attention-grabbing headlines … to irresistible offers … and everything in between.

We divided the secrets into two categories: “Core” elements every successful letter needs to have, and “Master” secrets you can use to ratchet up the effectiveness of any letter you sit down to write.

But besides cramming the program full of the most powerful copywriting techniques on earth, we also made sure the material was easy to learn and fun to do.

And we worked extra hard to create a program that anyone with even the most basic writing skills could succeed with.

We promised ourselves that no one would ever see this program if it weren’t the absolute best ever on the subject of copywriting. (Anyone who knows Mark knows he’s a proud perfectionist. If his name were to be associated with it, it had to be the best.)

That was nearly 20 years ago.

Since then, the company we started – American Writers & Artists Inc. (AWAI) – has become the world’s leading and most respected publisher of direct-response copywriting information.

And the “flagship” program we created – AWAI’s Accelerated Program for Six-Figure Copywriting – has become “The Standard” in copywriting training for anyone new to our industry.

In fact, many of the top direct marketers and information publishers are reluctant to even consider hiring a new writer who hasn’t taken our Accelerated Program For Six-Figure Copywriting!

It’s constantly being revised, updated, and bolstered with all the latest selling and writing techniques …

So that it’s 100% relevant to today’s direct response industry.

For instance, when the Internet came along and transformed our industry, we focused on incorporating all the secrets to successful Web copywriting and marketing into the program.

Of course, it didn’t hurt that one of the companies many of the professionals associated with AWAI write for – myself included – was one of the first direct-marketing companies in the world to successfully “crack” the online and email marketing code … and develop an online marketing formula companies all over the world use every single day.

And make no mistake about it:

The enormous growth in Internet marketing over the past five to 10 years has created even more demand and even more opportunities for copywriters.

That’s because marketers no longer have to print and pay millions to “mail” a letter like in the olden days.

These days, marketers can send out multiple letters everyday, via email and through the online ad networks, Facebook, Google, Twitter and other media.

And somebody has to write those letters.

And thanks to the Internet, you’re not just mailing your letter to 100,000 people on a given list…

These days, virtually everyone who owns a computer with an Internet connection is a potential customer…

Literally tens of millions of people now have an opportunity to read your letter, buy your product… and contribute to your income!

That’s why AWAI is so excited to introduce you to this opportunity.

Over the years, we’ve helped thousands of folks change their lives by becoming professional writers.

Many are happy just making extra cash writing from home – on their own time. Like Shama Sankaran, who wrote us to say:

“Copywriting brought out my hidden creativity and raised my self-esteem. Of course, the extra money has helped to improve my lifestyle as well.”

Or Kelly Richardson, who wrote to tell us about all the writing projects he’s had over the past year:

“Working VERY part-time (I’m still a full-time, high-school English teacher), I’ve just cleared over $40,000 in project fees in the past year.”

Others who are more ambitious … like Heather Robson … are using their new-found copywriting skills to build lucrative home-based businesses:

“I see bigger possibilities in everything now. I have dozens of business ideas based on looking at situations and markets through my copywriter’s lens.”

Sean McCool used his skills to land a job with one of the top information publishers in the country:

“I wanted to thank you for your help and to thank AWAI for the training … without all of you, none of this would have been possible.”

Leah Carson was looking for more money and a lifestyle change. She found both through the AWAI Accelerated Program:

“Since becoming a copywriter, I’ve really enjoyed the little things that have made life easier … and, I’ve gotta say, tripling my income is something that I smile about every day.”

Mary McNamara is using her copywriting to make the world a better place:

“Funds raised by the letters I write make a real difference in the lives of less fortunate children. Yes, I’m paid well for it — but the money’s nothing compared to waking up and feeling good about the contribution I’m making each and every day.”

Even people from our industry rave about the “Six-Figure” program:

“The Best Course on Copywriting … Ever”

Robert Bly, author of 100 books on writing and marketing, including the best-selling Copywriter’s Handbook, said:

“This is the best program on  copywriting I have ever seen anywhere in any form. Anyone who wants toget into direct-response copywriting would benefit enormously from taking it.”

(Bob’s so impressed with our program, in fact, that he agreed to sit on our Board and work with our members. We’re glad he did. He’s a member favorite at our copywriting get-togethers … and few people can teach you more about the direct-response business than Bob!)

In fact, that’s one of the unique and amazing things about The Accelerated Program for Six-Figure Copywriting…

Over the past 20 years AWAI has become the de facto “official” copywriting training organization for our industry.

It’s because marketers have seen the success writers who’ve taken our “Six-Figure” program have within their own organizations and with their competitors.

Which is why when top marketers and copy chiefs are looking for new copywriters, the first place many of them call is AWAI.

They know that we’re a company founded and run by “working copywriters” -- professionals who are “out in the industry” writing letters for major companies each and every day…

And that we’re constantly gathering up all the best, the latest and most relevant writing techniques … and incorporating them into our “Six Figure” program. As a result, AWAI – and the programs we create -- have become something of a “storehouse” for all the world’s most powerful copywriting secrets…

That’s why, if you’re looking to learn a powerful, income-generating skill that will last you a lifetime – AWAI is the organization to align yourself with…

And the Accelerated Program for Six-Figure Copywriting will give you every opportunity to succeed right away in this very exciting, highly lucrative business of letter writing.

Right off the bat, you’ll be eased into the life of a copywriter.

• You’ll learn what the copywriting business is all about … what you’ll need to get started … what the industry expects from you (and what you can expect from it) … how you get paid … and more.

• You’ll learn how to write masterful headlines that grab your readers’ attention and force them to keep on reading.
• You’ll learn the four-part structure of every sales letter. Once you know it – and understand what each part must accomplish – it’s just a matter of filling in the blanks.
• You’ll learn the secret to a powerful lead – an opening so irresistible that your reader will want to buy what you’re selling after reading the first two pages.
• You’ll learn the secret of “The Four-Legged-Stool.” Use it faithfully and you’ll never write a bad letter.
• You’ll learn “The Architecture of Persuasion” – Mark’s innovative technique for knowing how every successful letter needs to be structured … and the surest way to lead your reader to the sale.
• You’ll learn how to “speak” directly to your reader … and show that you truly care about his or her worries, needs, and wants. It’s amazing how many letters don’t do this … and fail.
• You’ll learn how to critique your own work … and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time.
• You’ll learn the secret to creating powerful “bullet copy” … purposeful subheads … eye-catching envelope copy … and an order form that’s virtually assured to clinch the sale.
• Although professional artists will design your letters, you’ll learn the key elements of winning graphics – and the biggest design mistakes that can sabotage even the best copy.
• You’ll learn the one thing you can do to guarantee your first assignment with a major company. (This little trick for getting your foot in the door never, ever fails!)
• You’ll learn how to get yourself “seeded” … so you can see everything that’s mailing and know what’s working and what’s not.
• You’ll learn how to get on all the best industry mailing lists … so you’ll always know what’s “hot” in the mail … who’s hiring … and who the up-and-coming players are. (Will you be one of them?)

You’ll learn all these and many, many more powerful writing secrets, selling techniques, and masterful insights into the art of persuasion … from some of the best copywriting minds in the business.

One of my favorite techniques is something called “The Barstool test”.

It’s all about writing the way you’d talk to a friend … over a drink … at a bar. Forget the big words, the flowery language … the dramatic prose …

The barstool test is one of the most powerful secrets for writing great sales letters, because it ensures a strong, personal rapport with your reader.

That’s why one of the first things you’ll learn when you take the AWAI program is to forget everything you’ve learned about traditional writing … and just write the way you’d talk to a friend about something you’re passionate about!

What could be easier than that?

A Network Like No Other

“I’m pretty picky about what resources I recommend to my readers. I won’t endorse anything that promises you can ‘get rich quick’ or that professes to know the ‘secret’ of ‘fast, easy success.’ Hey, if you could really earn $1,000 a week stuffing envelopes at home, the American workplace would be empty. As much as we may wish for some magic answer, the fact of the matter is this: Changing course to create the kind of work and life you really want takes time, effort and commitment. Period.

Naturally then I was somewhat skeptical when AWAI contacted me about the program ‘Accelerated Program for Six-Figure Copywriting.’ Before I recommend anything to my readers I like to see it for myself. In a matter of days, I received the entire program — over 700 pages of material!

Before I launched Changing Course, I worked in the marketing field, so I know a little about the direct mail and copywriting world. To say that I was impressed with the program content would be an understatement. It is highly readable, thorough, and on-target.”

– Valerie Young,
Editor, Changing Course Newsletter

But as jam-packed with writing secrets as the program is, it’s just one aspect of your copywriting learning experience.

You’ll get regular insights into writing and the industry through your FREE subscription to The Golden Thread – our weekly e-letter featuring writing tips, advice, success stories, and, yes, JOB OPPORTUNITIES.

The Golden Thread will educate and motivate you. And it will be just one of many sources for finding paying assignments when the time comes for you to start writing for money.

You’ll also be given access to AWAI’s Members-Only Website – where you can pick up even more tips and strategies … get answers to questions you may have … and search the over 1,500 articles archived there.

There’s also the AWAI Member Forum, where AWAIers talk about their new copywriting careers, build friendships, and form copy circles and buddy groups. It’s a great place for like-minded people to meet and share ideas.

Then there’s our Annual Copywriter’s Bootcamp and Job Fair, which has become the event of the year for up-and-coming writers to mingle with experts, meet marketers, and learn the latest copywriting secrets in a fast-paced and dynamic environment. (Job Fair attracts dozens of marketing professionals who are searching for new copywriters. There’s a long list of our members who have landed lucrative jobs and assignments there.)

Plus – and this is a biggie – there’s DirectResponseJobs.com, our exclusive Online Job Board, where marketers and writers come together.

As I said, AWAI has become the place the industry turns to for copywriters to write the volume of letters that need to be written.

And with the industry’s demand for copywriters growing – and the reputation of our program and the members who complete it getting stronger – we knew we had to provide a way for marketers to place their job ads one day … and have a writer in place the next. DirectResponseJobs.com was the result.

As an AWAIer, you’ll have full access to this service – and it’s free!

All of this is meant to do two things for you: 1) prepare you to take your place among the top copywriters in the country, and 2) help you launch your copywriting career.

There’s No Hurry –– You Go Entirely At Your Own Pace

“For the aspiring copywriter new to the arena of persuasive writing, AWAI’s Six-Figure Copywriting Program is a great way to quickly develop your skills. And those skills can open the door to many lucrative copywriting opportunities, whether in direct response or the even larger universe of freelance commercial writing: helping companies from Fortune 100 on down to 10-person shops craft a whole variety of marketing materials for rates that can average $70-100 an hour and hit $150 or more.”

– Peter Bowerman,
The Well-Fed Writer series
(commercial freelancing how-to guides)

Now I know this might sound like a lot to you. And it’s natural to feel a little overwhelmed by it all.

But please understand that there’s a logical sequence to everything you do in AWAI’s Accelerated Program for Six-Figure Copywriting – and that it can all be done online, entirely at your own pace.

The initial part of the program teaches you about the business of copywriting … and how to prepare yourself for your new copywriting career.

Before you know it, you’re on your first writing exercise … putting into practice the same skills and knowledge the country’s top copywriters use every day to write powerful direct-response letters.

Then you dig into the meat of the program … where you learn the basic structure of a sales letter – and what every letter needs in order to be successful.

With that foundation in place, it’s just a matter of discovering, absorbing, and incorporating the powerful copy secrets that follow … each one designed to take your copywriting to the next highest level.

You’ll even get an insider’s tour of the top markets that need copywriters … and client-finding resources that show you where to go and what to say so you can get hired right away.

In short, if you don’t become a top-notch copywriter with all the resources we’ve put in place for you, it’s only because somewhere along the line you’ve decided copywriting isn’t for you. (Which won’t insult us, by the way. In fact, if you decide copywriting isn’t your cup of tea, you won’t pay a dime for the program! I’ll tell you all about our no-risk guarantee a little later … )

After all, remember why this program exists: Our industry needs writers … badly! And we want you to succeed. Because, guess what?

We ONLY Succeed When YOU Succeed

Here’s what I mean by that…

Like I mentioned, AWAI has developed close relationships with some of the top direct-response companies in the country over the years.

They’ve seen the kind of letters AWAIers are capable of writing. And they’re more than happy to give our members an opportunity to write for them.

Take Catherine, who took AWAI’s Accelerated Program for Six-Figure Copywriting shortly after high school. She followed the program and completed her exercises faithfully.

Her dream was to write for Nightingale-Conant, a leading publisher of self-improvement products. Following the self-marketing and self-promotion techniques presented in the program, she contacted the company directly. They liked what they saw and gave her an assignment. The result? Catherine’s been writing for them for years now – and they love her work.

Not long after she started, she sent us this letter:

“I am truly living out a dream … For four years now, I’ve been blessed to work with one of the largest direct-mail companies in the industry, Nightingale-Conant. None of my success would’ve happened had I not taken this program and done the exercises faithfully.”

The fact is, we have hundreds of letters on file (and lining our AWAI office walls – if you ever visit us, you’ll see them!) from members thrilled with the opportunity AWAI’s Accelerated Program for Six- Figure Copywriting has given them.

But not all of them are from members.

Many include happy marketers and direct-response company owners who have seen the program and worked with AWAI-trained copywriters. Jenny Thompson, Agora Health Group Publisher, says …

“I’m always looking for strong copywriters to recruit new subscribers and sell products. I can never have too many good writers in my Rolodex. I’ve seen AWAI’s program, and I can tell you that anyone who successfully completes it is someone I want to talk to about writing for me.”

Bill Bonner, Founder and President of Agora Publishing, the largest direct response information publisher in the world:

And these are just a few of the letters we’ve received. More arrive every week.

Bottom line is this.

When you succeed, our industry succeeds. And when the industry sees the high level of writing coming from AWAI’s Accelerated Program for Six-Figure Copywriting members – we succeed too.

But perhaps no one benefits more than you.

Particularly if you’re at a point in your life where you’re just not happy with the job you’re in … with the money you make … or the strains and stress that come with the typical workaday life.

If that’s the case, I’d love to see you give AWAI’s Accelerated Program for Six-Figure Copywriting a try.

You can do it for the money, yes. (I’ve shown you what top copywriters in our business make. To this day, I have to shake my head and smile when I see over $100,000 wired to my back account – income generated by a single letter!)

But, more importantly, you should do it for yourself.

Order Today!

A Rich Man’s Best Advice

Warren Buffett, one of the smartest and most successful men of our time – and Medal of Freedom winner – was recently asked what he considered to be the best investment the average person can make.

Here’s what he said:

Investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold.

That could very well be the best advice Mr. Buffett has ever offered.

There has never been a better time to put your future squarely in your own hands – and master a valuable skill that will forever be in demand … now and right through your retirement years.

Imagine having time to travel like you’ve always wanted … to finally take up that hobby you’ve always wanted to do … master that sport … or get into the best physical shape of your life.

As a copywriter, you can have the time and the money to do it.

Our Special Offer — Just For You

Now, you’re probably wondering what it takes to get the industry renowned Accelerated Program For Six Figure Copywriting Program in your hands.

And more to the point…

How much must I pay for a program that can give me a life-long skill capable of generating hundreds of thousands of dollars in income every year for as long as I live..

AND give me the freedom no 9-to-5 job could ever give me.

Well, I’ll be perfectly frank.

Like a college degree, AWAI’s Accelerated Program for Six-Figure Copywriting is an investment in yourself.

Knowing the art of persuasive writing, after all, is a skill that can change your life.

And not just if you decide to become a copywriter…

Fact is, persuasive writing is something that can help you be more successful in all aspects of your life – your career, your personal life, dealings in business and so on…

But it’s when you harness these skills in a career as a writer that you see the big, tangible benefits…

Like the ability to sit down at a quiet desk in your home and write a persuasive letter that generates millions of dollars in sales – and tens, even hundreds of thousands of dollars for yourself.

But unlike a college degree, it won’t take you four years…

Nor will it cost you the $200,000 a four year-degree from some of the country’s top private colleges will cost you!

But before I tell you the price and recap everything you’ll get…

I want to tell you about a special “bonus” package we’ve put together exclusively for readers of James Altucher.

It gives you FREE access to two of our most popular business-building programs:

Getting Your First Client and Essential Templates For Your Copywriting Business.

Why do we want you to have these programs – a better than $225 value – absolutely free?

Simple:

We want you to have the peace of mind that, while you’re busy mastering these remarkable copywriting skills, that you’ll have a plan in place for landing your first client when you’re ready.

And that’s precisely what these two programs do.

Getting Your First Client gives you a step-by-step plan for getting your first paid assignment – from any A-level client you dream of working with.

It was created in cooperation of actual marketers – and from the collective experiences of thousands of successful AWAI members.

You’ll learn:

• The single most important thing you can do to start your career as a paid writer… and we can guarantee you, it’s not what you think!
• A special “client-getting” technique with almost irresistible appeal to marketers. You can start using it the instant you’re ready to get noticed immediately … 
• What to say to make hiring you a no-brainer decision … even if you have no experience, portfolio, or samples.
• An astonishingly easy self-marketing plan — it takes less than 30 minutes a day and will have your inbox exploding with new writing opportunities in just four weeks.
• The secrets of in-person marketing — and yes, they work for introverts, too! In fact, if you think you “hate marketing,” then you’ll want to pay special attention to these secrets in Chapter 3 …
• Powerful self-promotion tactics that work for any new writer — and the biggest surprise is just how natural it will feel when you’re doing it right and the clients come running…
• And much, much more.

Every page of this comprehensive program is dedicated to one goal:

Helping you land your first client – FAST!

But that’s not all…

We also want to make sure when you’re ready to start working with clients that you’re organized… you’re professional… and that every client you interact with sees you that way.

That’s why we’re including Essential Templates For Your Copywriting Business.

This is by far the fastest and easiest way to ensure you look like a pro, right from the start.

From day one, you’ll have every business-critical document and ready-to-use template working copywriters need, including:

6 Project Management Templates

• New Prospect Intake Checklist to get every essential detail from new prospects before sending over that crucial first proposal.
• Fee Schedule so you always negotiate project pricing professionally and profitably.
• Project Proposal Template that not only gives your prospect a price, but a solid reason to hire you every time.
• Project Terms of Agreement ensures no unpleasant surprises by clearly defining the terms of every project.
• Retainer Terms of Agreement allows you to easily cover every important detail of setting up a client retainer relationship.
• Invoice Template will allow you to invoice professionally — and possibly help you get paid several days earlier with every project!

6 Powerful Copy Roadmaps

• Creative Brief will give you unique insights for understanding your clients’ prospects and help you write more controls.
• Project Time Frames Reference Sheet will let you guide your client’s expectations and help you deliver copy for every project on time.
• Testimonial Request and Approval Templates will help you gather effective testimonials that express customer satisfaction with your client’s products or services, and help you get approval to use the testimonials as strong proof in the marketing materials you write.
• Content Map Template sets you apart as a professional web copywriter by ensuring clear communication of where your copy should appear on your client’s web page.
• Copywriting Quality Checklist prevents potentially embarrassing mistakes in your copy from ever making their way in front of your clients.
• Copy Delivery Email Template helps your client understand how to best use your copy — and improves the odds your copy will be accepted as delivered.

Plus, 4 Bonus Marketing Templates

• Inquiry Reply Template to help you respond professionally to new inquiries so you have the best shot at winning their business.
• Prospecting Email Template makes self-marketing easy by giving you an effective way to show why your prospect will want to become your client.
• Website Home Page Checklist ensures every important detail needed to impress future clients is found on your website’s home page.
• Referral Request Template improves your odds of winning new clients in addition to repeat business from your happy client.

Each one has been distilled from years of copywriting best practices.

And, instead of needing hours to build a single document from scratch, the Word and PDF files included let you do a quick customization (we’re talking MINUTES ONLY) to create professional forms for your business.

So whether you need a new Project Proposal, polished invoice template, Creative Brief, or even a standard response to new client inquiries, you’ll find it ready and waiting in our new Essential Templates program.

Everything You Get:

Now, let’s recap what you’ll get with this very special “James Althucher” offer:

First off, you get lifetime access to the industry renowned Accelerated Program for Six-Figure Copywriting – the interactive, constantly evolving online learning program that has launched thousands of successful copywriting careers…

You get a free lifetime subscription to The Golden Thread – the weekly e-letter, loaded with even more writing tips, the latest industry insights and breaking news about the Direct Response industry.

You get access to our Hall of Fame Book ­-- loaded with the most successful sales letters from the past and today – along with valuable insights as to why the worked so well. You’ll be amazed how much you can learn about writing persuasive letter simply from reading these classics – and understanding what make them rise above the rest…

Lifetime membership to DirectJobsOnline.com – the place where marketers and copywriters meet to work on projects and form new business alliances. There’s even a section specifically dedicated to jobs for “new” writers like you!

A $500 discount off your first AWAI Copywriter’s Bootcamp if you want to attend. This even is held every October at the oceanfront Marriott Resort in Delray Beach Florida – and you have to see it to believe it. Over the 15 years we’ve been holding it, it’s grown from a few dozen attendees to over 400 – and it attracts so many high-level presenters and marketers in search of the next copywriting superstar that it sells out months in advance each and every year.

You’ll also get $10K Challenge Materials – which includes everything you need to write a real letter for a real product … and a chance to be paid $10,000 for your efforts!

And a bonus lifetime subscription to The Writer’s Life – where I’ll learn about the hundreds of exciting “niches” in this industry in which I can write for … and all the ways I can transform my life through writing 

And for James Altucher readers only:

Getting Your First Client – the ultimate roadmap for landing your first paid assignment the moment you’re ready – a $129 value…

And Essential Templates For Your Copywriting Business so you’ll look like a pro easily and effortlessly when you're ready to launch your copywriting business – a outright bargain at the regular price of $99.

And you get this entire “turnkey” learning and business-building program…

One that’s capable of equipping you with skills that can easily earn you six figures for the rest of your life…

And giving you the kind of freedom that most people can only dream about.

Not for the $200K a typical college degree would cost you…

Not for the $50,000 even a single year of college might cost…

Not even for a tenth of that price.

The cost for the entire Accelerated Program For Six-Figure Copywriting – including your two free bonuses worth over $225 AND your $500 discount off Bootcamp when you’re ready to go…

Just $497.

In other words, for a total of $497, you can be well on your way to learning and mastering a skill that can transform your life – and your income – in so many ways.

But – that’s not all.

We want to be certain copywriting is for you.

So we’re offering you the very best no risk guarantee you’ll ever see from anyone – anywhere!

It works like this:

Order the program today…

Take a full year to immerse yourself in the program…

Learn the skills…

Learn about our industry…

Study the successful promotions…

Learn a new technique every day…

Have fun writing…

See who’s hiring…

Land your first client when you're ready…

Then, after all that…

If the “Six-Figure Copywriting Experience isn’t everything you imagined – or if you happen to decide copywriting just isn’t for you – let Member Services know within that year and we’ll send you all your money back … all $497 of it … no questions asked.

I think you’ll agree… that’s a very fair offer.

Why are we going to such great lengths to ensure you’re completely comfortable and satisfied with the opportunity we’re offering you today?

It’s because one thing we’ve learned in nearly 20 years of showing people how to become successful copywriters is that our reputation is only as good as the people whose careers we help launch.

If you’re serious about a writing career, we’ll be here to help you master the skills whenever you need us.

But if it turns out it’s not for you, the last thing we want is you left with that nagging feeling that you “wasted” your money.

So if you’re ready to put the “workaday life” behind you – and choose a lifestyle that’s richer, freer, and infinitely more rewarding … get AWAI’s Accelerated Program for Six-Figure Copywriting through this very special “Test-Drive” offer today.

Click here to Order Now!

Or if you’d prefer to place your order with someone in our office, please call our knowledgable Member Services team at 1-866-879-2924 during regular business hours. (We’re in Florida, on Eastern Time.)

Remember, there’s no risk for an entire year.

And if you love it – and decide the writer’s life is for you – your very first letter could be the next one to rock the direct-response world … and lead to, among other things, a $10,000 writing contract from AWAI with your name on it.

Sincerely,

Paul Hollingshead
Co-Founder, Co-Chairman, AWAI

Order Today!

P.S. Remember – the offer I have for you today – complete with your two free bonuses and your $500 voucher for our annual Copywriting Bootcamp is for you only-- and it’s a LIMITED offer. Once this special “James Altucher” offer ends a few days from now, you’ll never see it again. Order your turnkey program now!

Order Today!

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American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com