Can You Write a
Letter Like This One?

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there…

These days, more than ever, it seems, the world is divided into two kinds of people…

On one hand, there are those who bust their proverbial behinds working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.

On the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend with their kids… to lower their golf scores… to really enjoy life.

You may know some of those people.

And my guess is… you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated more… never making more than $30,000. (In my last job, I was making $6.50 an hour — $13,520 a year — stocking shelves with canned goods in a grocery store!)

But then I discovered something that changed my life…

I learned the simple secrets to writing the kind of letter you’re reading right now.

No Bosses, No Commute

Now I “work” a few hours a day.

I write one, maybe two of these letters a month.

Wanting a change — and because it was now possible — my family and I moved to a little historic town in the Vermont countryside.

We then decided to split our time — between our town, a cottage on Lake Champlain, and an apartment in downtown Toronto, the city where I’m from.

Country, lake, and city life… It’s the best of all worlds.

Even better, I have no bosses, no commute — and haven’t now for over 25 years.

I write from an extra room I set up in each home. Some days, I’ll head to a local coffee shop or park, just for a change of scenery.

For a break, I’ll take the kayak out for a “spin” on the lake… play some tennis at the club… work on my golf game… or just putter around the house…

I absolutely love the freedom of it!

My neighbors used to think I’d taken an early retirement — probably because they never saw me working.

And in many ways they were right. I feel like I retired long ago. Ever since I discovered this unique form of writing, I’ve been able to decide how my days will be spent. Some days I’ll feel like writing for a few hours. Other days, I’ll play some golf, or go for a hike, or take a drive in the mountains not far from us.

But what may surprise you most is the income my “retirement” lifestyle gives me: around $400,000 a year!

Here’s the thing, though…

If I really wanted to, I could make a lot more.

There are writer friends of mine who are a little more ambitious than me who make upward of $1 million a year! (You’ll meet a few of them in a minute…)

A Six-Figure Income… For Life!

Now, when people ask and I tell them about the kind of writing I do, many raise their eyebrows.

Because I’ll mention “letters” and “the internet” in the same sentence, they think it has to do with email spamming and the like.

Or worse, they think it has to do with a stuffing-envelopes-at-home offer… wacky chain letters… or some kind of multilevel marketing scheme.

Believe me, it’s none of those things.

In fact, the writing I do is used — and needed — universally… by many if not most of the largest and best-known companies in the world…

Companies like Google, Disney, IBM, and L.L. Bean, to name a few… and literally millions of midsized and smaller companies…

Yes, even AWAI!

So what I’m talking to you about is very legitimate… and a serious opportunity to learn a very powerful, very lucrative and in-demand skill that — once you know it — can provide you with a six-figure annual income… for the rest of your life!

But more than money, you’ll have more freedom than you’ll know what to do with.

You’ll be able to work from your home as much or as little as you like.

For instance, I like to write in the morning — when my mind’s the freshest — and have the rest of the day free (although sometimes I’ll get on a roll with a project and go at it all day)!

Better still, “home” can be anywhere you choose.

Maybe you’ll want to live in a little picture-postcard town, like ours, with good schools, clean air, beautiful mountains, and plenty of open spaces.

Some writers I know have escaped the cold north and now write from oceanfront homes in Florida, California, and Bermuda.

Some have even moved overseas to Paris, London, or Germany.

Others — these tend to be the younger, single ones — prefer the hustle, bustle, and nightlife that cities like New York have to offer…

It doesn’t matter… Thanks to our “connected world,” you can write these letters from anywhere!

You’ll Be in High Demand

But here’s the kicker… and the thing that may leave you scratching your head until I explain the reason why: There will never be a shortage of letters to write!

In fact, despite all the people we’ve shared our powerful letter-writing secrets with, demand for these letters and the skilled writers who can write them is as high today as it ever was.

That’s because e-commerce has transformed our business, increasing the industry’s need for letters like this one — and the people who can write them — more than tenfold! (I turn away dozens of letters a year. So do most of the writers I know.)

Now, I know I’m filling your head with some pretty wild ideas here.

And I know it may be hard for you to believe that you can make so much money writing simple letters like this one… and be able to do it on your own terms… from anywhere in the world.

But let me take it one step further…

You Don’t Need to Be a “Writer” to Be Successful

Truth be told, some of the best writers in our business have no formal writing background at all.

They just love to write… and they learned the secret formula for writing the kind of letters our industry needs.

If you love to write too, you can have this “dream” lifestyle writing simple letters — just by learning the same formula all of us follow… and the few powerful secrets that make them successful.

In fact, if you spend a few more minutes with me today, I’ll tell you everything you need to know about this amazing, yet little-known, niche of the writing industry… where you can “retire” from the job you’re in now… earn more money than most doctors, lawyers, or other well-schooled professionals… and, if you like, travel the world or live overseas.

But first, I think it’s high time I introduced myself.

It’s No Fun Stocking Shelves…

My name is Paul Hollingshead.

I’d hate to think what my life might be like had I not stumbled across this opportunity — much like the one you have today.

Before I learned the secrets to writing simple letters like this one, I was stocking the dog-food aisle in a grocery store — and about to get fired, because for some reason, my boss had it in for me. Imagine — working for near minimum wage — and about to be out of a job!

That’s when I met the gentleman you’ll meet today — a man who literally changed my life. I went from no money and no future to living a dream lifestyle where I can earn virtually as much money as I want to make.

But more importantly, he taught me an invaluable skill that — for all intents and purposes — is like having my very own money tree.

Here’s what I mean.

Need $20,000? Write a Couple of Letters

If I know I’m going to need an extra $20,000 to, say, put down on a new car or rent a summer beach house, I’ll merely sit down and write two quick letters.

If I want to do some home renovations and need, say, $50,000 to do it… I’ll set aside some time and write five quick letters.

My point is this. It takes most people years to save that kind of money (or they go into debt to get it). But I can have it in a month or two. That’s because I know any letter I write will earn me at least $10,000…

And that’s just for starters…

Thanks to something we writers get paid called “royalties” — it can be a whole lot more!

In fact, here are a bunch of “royalty” payments that have shown up in my bank account over the years:

Including this one — my biggest so far…

For a single letter I wrote with the help of another writer that started off like this:

I‘m sure by now you’re thinking…

Hold on a second… Five and six figures… from a single letter that I wrote from home?

Yup — it’s true!

Of course, checks this big won’t happen on Day One.

I worked hard to build up my skills over time. You need to choose a niche that pays well, which I’ll share with you ahead. And since the writing we do is often a team process, I got a lot of help from some really great writers on this letter in particular.

But the fact remains I was able to earn this money simply from writing letters… and you can too.

So if you’re interested, let me explain to you how the business I’m in works — and why companies are so willing to pay me big dollars to write a letter like this one.

A $3.5 Trillion Industry

You see, I write promotional letters for the $3.5 trillion direct-response industry. (Yes, that’s trillions! Surprised? Most people are…)

What is “direct response”?

Unlike most “image” or brand advertising that you see in newspapers and magazines, direct response is any kind of advertisement or letter that asks you to take an immediate and specific action — whether it’s to order the product right then and there or request more information about it.

Companies use direct-response letters to sell everything from mattresses to financial newsletters… from health supplements to credit cards.

Some still put letters in the mail to people…

Most use the internet and send the letters to people who have asked to be on a certain list (so it’s NOT spam!).

They do it because a good direct-response promotion solves a problem or answers a need a reader has…

Maybe it’s the solution to better sleep… a healthier body… a higher income… a better golf swing… hidden travel destinations…

The list goes on and on.

And because people WANT these solutions, a single letter has the power to generate hundreds of thousands — even millions — of dollars in sales, all for a fraction of the cost of opening a storefront or selling wholesale to retailers.

That’s because direct-response marketing allows companies to sell directly to those people most likely to buy their products… simply by sending letters to those who have shown an interest in buying similar products in the past.

But here’s the thing. A direct-response promotion is nothing without the right words. It needs to convey the right message… say the right things… be structured in the correct way… and be written to make the prospective buyer want the product.

That’s where the copywriter comes in.

Six Figures — From One Letter?

Good copywriters know the simple secrets to making a direct-response sales letter work. For that reason alone, they’re in very high demand…

… and paid very well for their services.

How well?

It’s quite possible for a copywriter to live very nicely off just one successful letter. That’s because you’re not only paid a handsome fee to write the letter (anywhere from $5,000 to $25,000, depending on who you’re writing for, what you’re writing about, and the reputation you’ve built up)…

But in many cases, you’re paid a royalty too.

It’s much like writing a bestselling book. The more often your letters are printed and circulated (whether it’s via mail or the internet), the more you get paid.

Remember that $184,000 direct deposit I showed you?

I was paid that because the letter I wrote for the financial industry (with the help of a great writer named Jedd Canty) earned about $3.6 million in net revenue, all from a single campaign.

But other letters I’ve written for other companies — they just keep using them over and over and over again. And every time they do — I get a cut.

In fact, as I write you today, I’m still getting about $22,000 every three months for a letter I wrote nearly a decade ago now.

That’s over $800,000 in lifetime income so far for about two weeks’ work… and checks are still rolling in!

You Can Make Between $80,000 and $540,000 per Year

Of course, most writers don’t write “just one” letter a year.

Most successful copywriters write six, 10, even 20 letters a year. There’s plenty of work, don’t forget. Once this very close-knit industry finds out you can write winning copy — your phone won’t stop ringing!

That’s why as a skilled, professional letter writer you can easily earn anywhere from $50,000 to $240,000 in writing fees alone. And if you have just average success with half of them… royalties could put an additional $100,000 to $300,000 in your pocket!

That’s between $150,000 and $540,000, depending on how much you write. And if you become a superstar writer, much, much more.

Top writers in our field can make as much as $1 million a year or more!

But again, please don’t misunderstand me.

This doesn’t happen “automatically.”

I’m talking about highly skilled writers here — and money you can earn if you really want it… if you’re willing to learn the formula, study the secrets, and practice your writing every day — just as you would any professional skill.

But did you ever think writing simple, personal letters like this one could be so lucrative?

It can.

And it gets even better…

A Skill That’s Launched Many a
Million-Dollar Business

Many of the more ambitious people I know have gone on to parlay their copywriting skills into their own direct-response businesses — businesses that earn them over a million dollars a year in income.

One gentleman I know, Joe Simmons, learned the very copywriting secrets you now have an opportunity to learn while managing a small office-supply store. Today, he’s the owner of a very successful direct-response vitamin supplement company — and is a multimillionaire because of it. In fact, Joe’s company is one of thousands out there that are hungry for good copywriters… and are willing to pay top dollar to anyone who can write a successful letter for one or more of its dozens of products.

Now that you see just how potentially rewarding becoming a top-notch copywriter can be, permit me to introduce you to the man who will be instrumental in helping you become one…

His name is Mark Ford…

And he’s the man who helped transform me from a 35-year-old minimum-wage grocery store stock boy to a copywriter earning upward of $400,000 a year… working a few hours a day… living my life very much on my own terms.

Mark is retired now but is still regarded as one of the best copywriters in the world. His eye for knowing what makes a letter work has helped dozens of companies he’s worked with make millions. One company — The Agora — went from $10 million in sales to over $1 billion at its peak…

Thanks to the incredible work he did in the earlier years studying great advertising… breaking down what works in sales letters… and instilling those powerful secrets in the copywriters he hired and worked with over the years.

It’s a skill that’s allowed him to create an incredible life for himself and his family — which includes two multimillion-dollar oceanfront estates… fabulous trips to exotic locations several times a year… an impressive art collection… and a net worth that has allowed him to create foundations that will serve others while cementing his legacy.

But the thing about Mark’s success is that it didn’t all happen because he wrote such spectacular letters himself.

Learn the Same Secrets That Have Sold Billions in the Mail

It happened because — in addition to knowing what makes copy work — Mark is a brilliant teacher. (In fact, before all his financial success, Mark was happily and humbly teaching English in Africa for the Peace Corps and, later, literature at local colleges.)

Over the years, the people he’s taught to write copy have gone on to generate over a billion dollars’ worth of direct-response sales through the mail!

Naturally, I’m thrilled to have been one of his many students. There’s no way I could have the success I’m enjoying had it not been for Mark feeding me the powerful copywriting tips, techniques, and strategies he’s generously given me over the years.

But I’m not the only one…

• Don Mahoney was a cabinetmaker barely eking out a living in upstate New York, getting sicker and sicker from the lacquer fumes and other chemicals he’d breathe in every day. A year after learning Mark’s secrets, he moved to Florida and started writing copy where he earned over $300,000 writing letters from his Miami Beach home.
• Jason Ford was just coming out of personal bankruptcy when he learned Mark’s copywriting secrets. He used those skills to build three successful businesses — and until he used his copy skills to start a successful real estate business, earned over $100,000 a year writing copy part time for his favorite clients.
• John Forde and Will Pratt were kids out of college when they met Mark Ford and learned his secrets. Young and full of adventure — they took their laptops and their six-figure copywriters’ incomes to Europe… and never came back!
• Karen Tyler came to work for Mark as a copy editor right after she graduated from college. Thanks to the skills she learned from Mark, today she’s a partner in a direct-marketing company that generates over $4 million in sales annually.
• Mike Palmer and Porter Stansberry — today their wealth rivals Mark’s simply by using the copy skills Mark taught them to build businesses worth hundreds of millions of dollars.

In fact, listen to what Porter had to say about Mark just recently:

I’m willing to bet there are hundreds of writers Mark has impacted who wish they could express their appreciation as clearly as Porter has here… including me!

Now you can add your name to the list…

By accepting today’s opportunity to learn all the powerful copywriting secrets Mark — and other top copywriters in the industry — know and use.

Secrets that can take you from wherever you are today — and transform you into a writer living “the charmed life,” earning top dollar and having as much (or as little) free time as you desire.

Everything You Need to Know

You’ll also learn all there is to know about this huge-and-ever-growing industry… where a single letter can produce millions of dollars in sales — and reward the copywriter who wrote it very handsomely.

You’ll learn the foundations of great letter writing — direct-response “copywriting” as it’s known…

The formula… the structure… and how successful letters are conversational and written from the standpoint of helping your reader solve a problem or satisfy a want or need.

You’ll learn who all the players in the industry are… who’s looking for writers (it’s practically everyone)… who pays top dollar… and the best companies to write for.

We’ll even help you get started — by showing you surefire ways to land your first assignment and launch your six-figure copywriting career. We’ll show you how to get in front of marketing people who are looking for copywriters.

But before I tell you just how we plan to put all this incredible information at your disposal, let me explain how and why this enormous opportunity has landed in your lap today.

The “True Story” That Launched an Entire Generation of Well-Paid, Freedom-Loving, Write-From-Anywhere Writers!

It all stems from a true story that involves a fast-growing industry… and a NEED for writers.

One day over a steak dinner, Mark was lamenting to me and my fellow writer Don Mahoney (another guy Mark snatched from the road to nowhere who went on to enjoy a lucrative six-figure career as a writer) about how his clients’ companies had all these products to promote but no one to write the letters.

“There are just no copywriters available,” he told us. “Not enough people know about this kind of writing, and the ones who do are backed up with work…

“If only I could clone you guys,” he joked.

That sparked an idea. If Mark could successfully teach Don and me — a small-town cabinetmaker and an on-the-outs grocery-store worker — to write winning copy, why couldn’t he show anyone willing to learn how to do the same thing?

That’s when it hit us.

Why not put all of the best copywriting secrets Mark had amassed over the years — including all those insights he gained studying the best sales promotions — into a thorough, concise, “learn-as-you-go” program…

And offer it to people who have an interest in writing!

We were so excited that we went to work immediately.

The three of us spent months brainstorming our most powerful copywriting secrets. We contacted all the great copywriters we know — Bill Bonner, Clayton Makepeace, Lee Troxler, Bob Bly, and many other top industry pros — for their best writing tips and techniques.

But besides cramming it full of the most powerful copywriting techniques on earth, we also labored hard to make the material easy to learn and fun to do. Most importantly, though, we worked extra hard to create a program that anyone with even the most basic writing skills could succeed with.

And we promised ourselves that no one would ever see this program if it wasn’t the absolute best ever on the subject of copywriting. (Anyone who knows Mark knows he’s a perfectionist. If his name was to be associated with it, it had to be the best.)

About a year later, AWAI’s Accelerated Program for Six-Figure Copywriting debuted.

Our first members began trickling in…

We set up a small business called American Writers & Artists Institute (AWAI) and brought in the amazing Katie Yeakle and, later, Rebecca Matter to run it… two women who are still at the helm and play a huge role in our members’ success.

It wasn’t long before a good number of those who really showed an interest in the program were working as professional copywriters… and still are today, like these people…

And many, many more!

Not only was the Accelerated Program for Six-Figure Copywriting changing the lives of writers — but the industry was taking notice too…

Marketers at some of the top direct-response companies in the world were endorsing the program and, in some cases, making it mandatory training for all new writers.

Kelly Brown, the copy chief at Stansberry Research, then the largest independent publisher of financial information for self-directed investors, told us…

Bob Bly, author of over 100 books, many of which are top sellers on writing and marketing, including the bestselling Copywriter’s Handbook, said…

(We liked Bob’s comments so much, we invited him to sit on our board and work with our members. We’re glad we did. He’s a favorite presenter at our many free webinars and annual copywriting “bootcamps”… and few people can teach you more about the direct-response business than Bob!)

Other accolades followed.

Professional copywriter Dave Morgan told us…

Dan Case, author and editor of Writing for DOLLARS, said…

Here’s what Bill Bonner — a legendary copywriter in his own right and owner of The Agora — said about the Accelerated Program:

Carline Anglade-Cole, the A-List sales letter writer who has contributed secrets to AWAI programs after being mentored by the late, great copywriter Clayton Makepeace, told us…

And Yanik Silver of surefiremarketing.com told us…

Today’s “New Era” Means
Even MORE Opportunity
(and Greater Riches) for You!

Of course, much has changed in the world of copywriting since the Six-Figure Program debuted in 1997…

And it’s all GREAT NEWS for you and anyone else who wants to learn sales letter copywriting.

Of course, the greatest change came with the internet… followed by explosive growth in e-commerce and digital marketing over the 20 years that followed.

As greater bandwidth and smartphones emerged, it meant more people could consume sales letters as video content from anywhere — which meant the copy copywriters wrote could be easily adapted to video scripts and presentations.

Think about the letter you’re reading now: Could you not just as easily imagine it being read on video? Again, same structure, same conversational writing… just a different medium!

Even unexpected developments shifted the landscape in recent years —like when the COVID-19 pandemic came along and the lockdowns that followed forced businesses and shoppers to move online at an even faster rate.

That spawned what a leading digital marketing research firm called “The Leap” — a phenomenon where an anticipated 10 years in e-commerce growth… took place in just 90 days!

Once again, demand for copywriters and sales letters exploded.

Today, it’s a more “digital world” than it’s ever been.

Marketers can reach millions more customers and prospects today with the click of a mouse than they could even two, three years ago…

And you no longer have to be sitting at your computer to get and consume such messaging. I, for one, have been on a hike up one of our Green Mountains here in Vermont — only to be alerted to a message on my phone that catches my interest…

Something no doubt a copywriter — like me — wrote!

And because sales letters are one of the biggest income generators businesses have…

The opportunity for copywriters is far greater than back when we first introduced the Accelerated Program all those years ago!

But some crucial things haven’t changed…

Like the fundamentals of a winning sales letter.

You still have to know your prospect deeply… come up with ideas that are new and fresh.

You still have to make a strong promise… show lots of proof… and make an irresistible offer…

Then wrap them all up in the same structure that’s worked for sales letters for 100 years — which, of course, the Accelerated Program teaches you.

Another thing that hasn’t changed is the MASSIVE demand for skilled writers who have learned the formula for writing a simple letter like the one you’re reading right now…

Fact is, that demand is bigger than it’s ever been — simply because more companies and marketers can send more letters more often and for less money than at any time in history.

And then there’s the amount of MONEY writers can make today — in terms of fees and retainers, as well as the royalties you can get paid on the copy you write.

Again, because of the explosion in digital marketing, the markets, and the sheer number of sales letters marketers can commission and test — there’s much MORE opportunity…

Thanks to the internet, virtually all “friction” has been removed from shopping.

Forget driving to the store… finding a parking space… fighting the crowds… hoping the items you’re looking for are in stock… waiting in line…

Now, you can find whatever you want… whenever you want… and buy it instantly…

All with the click of a button.

With the ease and simplicity of shopping online, sales potential has never been greater…

Which means businesses need more sales letters…

Which in turn means more money is getting paid to copywriters in fees alone…

And your potential royalties can skyrocket to even greater heights.

The fact is, I was able to earn over $184,000 from a single letter because the letter I wrote was instantly broadcast to over 300,000 people literally waiting to receive it…

And they eagerly responded to the product and the offer we were making through the letter!

Which is why if you’re ready to reach for the top — the pinnacle of the copywriting world…

There’s never been a better time than right now to learn this financially valuable skill…

And no better program to teach you than AWAI’s newly revised and updated Accelerated Program for Seven-Figure Copywriting…

The program that started it all — with all the core secrets, structures, and formulas, PLUS new insights that will let you better write for the new digital era.

We’ve also changed the name slightly — from Six-Figure to the Accelerated Program for “Seven-Figure” Copywriting to better reflect the massive income potential learning to write sales letters TODAY can bring you.

As much as copywriting changed my life just over 25 years ago now, the opportunity is much bigger than ever.

And by “bigger” I mean in terms of the client pool AND the money you can make.

So let me tell you more about the latest version of the program that introduced copywriting to the masses — that the industry still reveres to this day…

And how the changes we’ve made will not only prepare you better… but get you writing FASTER as well.

The Program That’s Been
Minting Successful Copywriters
for 27 Years — BETTER THAN EVER!

The Accelerated Program for Seven-Figure Copywriting is everything you need to reach the pinnacle of our industry…

Where you can command top-flight fees…

Earn five- and even six-figure royalty checks with every letter you write…

And be in such high demand that you NEVER have to look for clients again.

But with the recent upgrade to the program — the biggest it has ever gotten…

This quintessential program is BETTER than ever.

But before I tell you what’s new and improved…

And how we’ve brought this industry-standard program fully into the 21^st-century digital marketing era…

It all still starts with the “structure” of a sales letter — and mastering every component you’ll need to write.

Eye-catching headlines…

Relationship and trust-building leads…

Proof, proof, and more proof…

Nobody’s going to believe the promise you make in your sales letter without maximum proof. So once we show you how to make claims that intensify your reader’s desire for the product, we’ll also show you how to find the proof you need so they’re certain every claim is reasonable, accurate, and credible.

Product separation and elevation…

Of course, there’s the USP, or unique selling proposition. We’ll show you the three critical parts for identifying a USP that truly sets your product apart from the competition — and how to weave that USP throughout your letter.

Irresistible offers and powerful closes…

The final piece…

And don’t forget about the order device. We’ll show you how to write a “no-hesitation” order device that creates a sense of urgency and makes it as easy as possible to place an order.

But there’s more to writing a winning sales letter than just knowing all the components…

Here are more secrets you’ll learn in the Accelerated Program — remember, all culled from decades of studying the most successful writers in the world — past and present…

• You’ll also learn all about the monumental importance of research and ideas — including what you should research, how some expert copywriters approach research, the five main categories you should research for every sales letter you write, and a slew of resources you can turn to when it’s time to do your research…
• What you’ll need to get started in the copywriting business… what the industry expects from you (and what you can expect from it)… how you get paid… and more…
• The psychology of persuasion, and its critical role in getting your prospect’s attention, keeping them riveted, overcoming any objections, and showing the benefits they’ll miss out on if they DON’T buy…
• How knowing all the stages of the Copywriting-Content Continuum and a traditional sales funnel will help you understand the various levels of awareness of prospects, and how you need to talk to “hyper-aware” prospects differently from those who are “less aware”…
• AWAI’s 4 P’s™ formula you’ll use to guide every sales letter you write. Once you know it — and understand what each part must accomplish — it’s just a matter of filling in the blanks…
• How to fit together all the pieces of raw data you’ll gather about your prospect like a jigsaw puzzle to create a buyer persona — a living, breathing representation of the person you’re writing to…
• A seven-point checklist to help you find Big Ideas — and the six characteristics every Big Idea MUST have…
• The five necessary elements of the Power of One, and why this is the driving force behind great copy…
• The secret of “The Four-Legged-Stool.” Use it faithfully and you’ll never write a bad letter…
• “The Architecture of Persuasion” — Mark Ford’s innovative technique for knowing how every successful letter needs to be structured… and the surest way to lead your reader to the sale…
• The three characteristics of an effective USP (unique selling proposition), along with a three-step checklist you can use when you need to identify the USP of your client’s product…
• How to use copy legend Clayton Makepeace’s Emotional Relief Belief to ease your prospect’s fear, shame, guilt, or embarrassment (after you’ve agitated their problem just enough to show you understand them — without overdoing it)…
• How to critique your own work… and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time…
• How to easily and ethically make the most of a “wandering” testimonial so it packs a punch…
• How to create a sense of urgency in the close to incentivize the prospect to buy NOW…
• How to get on all the best industry mailing lists… so you’ll always know what’s “hot” in the mail… who’s hiring… and who the up-and-coming players are…
• Three tips for creating powerful subheads — including one that will SAVE you from putting up a sign in neon lights that’s sure to raise your prospect’s sales resistance…
• You’ll learn how to “speak” directly to your reader… and show that you truly care about his or her worries, needs, and wants. It’s amazing how many letters don’t do this… and it’s why most of them fail…
• You’ll learn the secret to creating powerful “bullet” copy… purposeful subheads… eye-catching envelope copy… and an order form that’s virtually assured to clinch the sale…
• Although professional artists design your letters, you’ll learn the key elements of winning graphics — and the biggest design mistakes that can sabotage even the best copy…
• You’ll learn the one thing you can do to guarantee your first assignment with a major company. (This little trick for getting your foot in the door never, ever fails!)…
• And so much more!

Now, as you can see, we’ve kept all the core skills and secrets of writing persuasive sales letters…

… because those are timeless.

But the most exciting thing is how we’ve revamped the program…

The new elements we’ve added to make it even easier for you to learn…

And to make sure this remains the industry’s gold standard copywriting training in this new digital marketing era…

We rebuilt the program from the ground up, to make it completely modern and updated for the 21^st century — while still providing the absolute best, most thorough education and training for any copywriter who wants to reach the pinnacle of this industry writing sales letters.

• We’ve added tons of examples of every sales letter component — headlines, leads, guarantees, offers, order devices, and more — to teach with, including a blend of classic and modern samples…
• We’ve filmed more than a dozen new video trainings to bring your lessons to life, featuring Master Copywriters like Mark Ford, Sandy Franks, David Deutsch, Carline Anglade-Cole, John Forde, Pam Foster, and more…
• The program is MUCH easier to navigate, making it easier to find your place when you log back in and review prior sections as needed, thanks to a smoother, more user-friendly, proprietary learning management system…
• You’ll get MORE writing practice and skill building with the valuable new exercises we’ve added to every lesson…
• Test your comprehension and ensure you’re learning the content deeply using the quizzes we’ve added to the end of each lesson…
• You’ll have five new product options to write about, in five popular direct-response niches, when you work on your final sales letter assignment…
• And much, MUCH more!

You’ll learn every aspect of writing sales letters…

From the core principles of persuasion and direct response that make up the foundation your sales letters are built on…

To all the hard-won secrets, field-tested strategies, and proven tactics we’ve been gathering and teaching the past 27 years…

Brought to you by an array of the absolute best sales letter writers of the past and present…

And that’s just the core program…

We’re also including an entire library of special resources designed to speed up your success as a long-form sales letter writer…

Including not one but two of the MOST powerful “swipe file” resources a new writer can ever have:

Aside from grasping the fundamentals you’ll learn in the Accelerated Program for Seven-Figure Copywriting — one of the best ways to learn to write long-form copy is simply to read and study letters…

But not just “any” letters you see…

You want to be studying the very best letters written by the very best writers in our industry.

And since human nature is what drives us to take action, that list needs to include letters from ALL eras.

You can search the internet, but you’ll never find this collection of the greatest, best performing, and most enduring sales letters and ads…

Carefully curated over the past 27 years and gathered in one collection for you to study and model… to see what works in these classics and why.

No copywriter reaches the pinnacle without an understanding and appreciation of the history of our industry — which is why a BIG part of your training should be soaking in these classics.

And the ONLY place you’ll find them is in this collection.

But that’s not all.

You also want to know what’s working in today’s market, which is why we’re excited to include our latest collection…

With more than a quarter century working with writers, AWAI has met, spoken with, and interviewed practically every successful copywriter working today.

And in the process, we’ve captured some amazing tips, secrets, and personal insights on camera…

Hundreds and hundreds of hours, in fact!

Recently our training team went through every hour of it, curating a collection of nine premium videos specifically on their ability to help new writers master long-form copy!

The value of this knowledge cannot be overstated…

Aside from the fact that copywriters paid hundreds of dollars to be in the room to witness these insights…

Any one of the nuggets of knowledge you learn and apply to your own writing could be worth untold thousands of dollars to you in fees and royalties.

Here’s what you get:

• “Stuff I Learned This Year (After Nearly 50 Years),” where legendary seven-figure copywriter Clayton Makepeace offers 12 lessons he learned, including how you can tell riveting stories in your sales letters, “dimensionalize” every benefit until it feels real to your reader, and set your copy apart from other copywriters…
• “Insider Tips for Financial Copywriting,” where “A-list” financial copywriter Patrick Bove reveals seven tips for following “the white hat path” in the ultra-competitive financial niche and writing copy that avoids exaggeration, manipulation, and outlandish claims — and gets better results thanks to its honesty, integrity, and reliance on building strong relationships with readers…
• “Life Beyond Long Copy: Understanding Short Health Copy Clients Need Every Day,” where the founder of Peak Pure & Natural, Julie McManus, walks you through 13 types of “short” copy often used in the health niche to supplement long-form sales letters — and which are great opportunities for you to earn extra money on top of writing sales letters…
• “Top 7 Business-Building Secrets from Successful Writers,” where Jen Adams, six-figure copywriter and director of The Professional Writers’ Alliance, shares seven easy, practical tips for starting your freelance writing business and landing clients (you can start doing Tips 1 and 4 the moment you’re done watching this video!)…
• “Writing Specs: Demystifying the Big Idea,” where Sandy Franks, AWAI copy chief and 30-year Agora veteran, gives her top “do’s and don’ts” for writing spec assignments that can help you get your foot in the door with clients, along with four “idea starters” that will help you land on a powerful Big Idea…
• “First to Final: How ‘A-List’ Copywriters Draft Their Way to Million-Dollar Promotions,” where 2018 AWAI Copywriter of the Year Marcella Allison reveals the single most important skill she believes you need to succeed as a copywriter…
• “4 Ways to Fast-Track Your Financial Copywriting Career,” where Patrick Bove flips the “Classical School of Copywriting Training” on its head and provides a new framework that allows you to start writing almost immediately, without reading and studying an endless parade of copywriting books and winning sales promotions first…
• “How to Write Never-Ending Control Copy and Get Paid Royalties for the Next Decade,” where Marcella Allison shows how you can keep a winning sales letter “fresh” with just some minor changes, letting you continue to earn royalties off the same letter for years on end…
• “The Copy Secret That Will Make You $1 Million Next Year,” where “A-list” copywriter Aaron DeHoog reveals the three cornerstones to his company Banyan Hill’s astronomical growth — including their record $12 million day!

Our next bonus will not only make you a better copywriter… but it’ll make you a better writer in all aspects of your life…

Whether it’s a letter to a friend… an email to a colleague… or that manuscript or memoir you may want to write someday.

Ilise Benun has helped thousands of freelancers — including many copywriters — connect with and land clients over the past 30+ years.

And since landing clients has always been our members’ greatest worry…

We reached out to her to create a program based on her expertise…

That would help our members land clients as quickly and easily as possible.

What she came back with was a program that requires only one small action per day — but will have members connecting with their ideal clients in 21 days.

It’s been a HUGE hit.

We’ve had members who went through the program contacting us left and right with their success stories…

Including many who landed a client before the 21 days were even up!

The steps you’ll take in this program are so easy to do, yet so powerful and effective…

We wanted to include it here to make sure you start connecting with clients in just a few weeks once you’re ready to go through this.

But Ilise’s 21-Day System isn’t your only resource when it comes to clients…

Our next free bonus gives you lifetime access to one of the most powerful resources for copywriters you’ll find anywhere in the industry…

A Network Like No Other

One thing you’ll quickly realize about the copywriting community is the vast network that exists to help you achieve your version of the writer’s life.

And when you become an owner of our Accelerated Program for Seven-Figure Copywriting, you’ll immediately be welcomed into our circle with open arms.

You’ll get access to our amazing monthly digital magazine Barefoot Writer — which is crammed with even more writing tips, member success stories, updates on the industry’s hottest niches, and articles about where copywriters are needed most.

There’s also the AWAI Member Forum, where AWAIers meet and talk about their new copywriting careers, build friendships, and form copy circles and buddy programs. It’s a great place for like-minded people to meet and to share ideas, and to get feedback in an efficient and timely manner.

And if you’re ready to really kick your copywriting career into high gear, we have all the resources you need to become a respected “expert” in specific segments of the industry.

For instance, if you’re interested in health, we have a report that shows you how to write winning copy specifically for the health market, as well as a long list of clients (over 300 of them!) you can work for. Same for the financial industry… fundraising… and more.

Having trouble with a particular exercise? Need to be guided through a particular aspect of the copywriting process? No problem: Just jump on the AWAI website… and click on “Frequently Asked Questions.”

That’s where we answer and document every question that we have dealt with over the years as professional copywriters ourselves. If it’s a copy question, click on the “copywriting” tab. Same with questions about the program, the industry, and so on.

And while you’re online with us, feel free to post questions about the program, copywriting, the direct-response industry, or finding work. If it hasn't already been answered, we’ll be sure to answer it promptly and in detail — so you and your fellow writers-in-training can benefit.

It’s all meant to do two things for you: (1) prepare you so that you can take your place among the top copywriters in the industry… and (2) help you launch your copywriting career.

There’s No Hurry.
You Go Entirely at Your Own Pace

Now, I know this might sound like a lot to you.

And it’s natural to feel a little overwhelmed by it all.

But please understand that there’s a logical sequence to everything you do in AWAI’s Accelerated Program for Seven-Figure Copywriting — and that it can all be done entirely at your own pace.

The initial part of the program teaches you about the business of copywriting… and how to prepare yourself for your new copywriting career.

Before you know it, you’re on your first writing exercises… putting into practice the same skills and knowledge the industry’s top copywriters use every day to write powerful direct-response letters.

Then you dig into the meat of the program… where you learn the basic structure of a sales letter — and what every letter needs to be successful.

With that foundation in place, it’s just a matter of discovering, absorbing, and incorporating the powerful copy secrets that follow… each one designed to take your copywriting to the next highest level.

In short, if you don’t become a top-notch copywriter with all the resources we’ve put in place for you, it’s only because somewhere along the line you’ve decided copywriting isn’t for you. (Which won’t insult us, by the way. In fact, if you decide copywriting isn’t your cup of tea, you won’t pay a dime for the program! I’ll tell you all about our no-risk guarantee a little later…)

After all, remember why this program exists: Our industry needs writers… badly!

And here’s something we always want new members — like you — to remember:

We Will Be Your Biggest Supporter!

Because not only do we want you to enjoy the money and freedom skilled copywriters enjoy, but…

When you succeed, our industry succeeds.

And when the industry sees the high level of writing coming from AWAI’s Accelerated Program for Seven-Figure Copywriting members — we succeed too.

But perhaps no one benefits more than you.

Particularly if you’re at a point in your life right now where you’re just not happy with the job you’re in… with the money you make… or the strains and stress that come with the typical workaday life.

If you love the idea of traveling more… maybe even living overseas…

There is no better way to support a freedom-filled lifestyle than as a skilled copywriter.

And there’s one more thing I want to point out…

Even though AWAI’s Accelerated Program for Seven-Figure Copywriting focuses on writing sales letters — the most lucrative of all writing skills…

Copywriters write ALL kinds of things companies rely on.

We’re talking emails, content for search engines, blog posts, social media posts, landing pages, website copy, and much, much more.

In fact, there are at least 80 writing projects you can write and bill clients for!

But here’s the thing:

It all starts with the foundational knowledge you learn by writing sales letters!

Or to put it another way…

Once you can write a sales letter — YOU CAN WRITE ANYTHING OUR INDUSTRY NEEDS!

That’s why AWAI’s all-new Accelerated Program is the best program for new writers starting out.

It equips you with a skill that, with no exaggeration whatsoever…

Can change your life!

It did for me!

And like I said earlier, I can’t imagine where my life would be had it not been for copywriting.

Would I be able to live and write where I want to and travel anywhere at the drop of a hat?

Would I be able to choose how each day unfolds in terms of work and play balance?

Would I be earning well into six figures each and every year… without having to work myself to the bone day in and day out?

I highly doubt it.

As for you, you can do it for the money, yes.

I’ve shown you what top copywriters in our business make. To this day, I just have to shake my head and smile when a five- or six-figure royalty check shows up in my mailbox… or I get a “surprise payment” for a letter I didn’t even realize had mailed again!

But more importantly, you should do it for yourself.

A Rare Opportunity to
“Take Back Your Life”!

This is, after all, a unique opportunity to learn a new and financially valuable skill you’ll have for life — something you can use anytime you like to generate virtually any level of income you want or need.

But it’s also an opportunity to take back your life… and enjoy a level of freedom and independence very few people get to have these days.

What’s this freedom worth to you?

For most, the answer would be that it’s “priceless.”

But the good news is, you won’t take on huge debt or lose years of your life to learn it.

If the information you’ll learn in AWAI’s Accelerated Program for Seven-Figure Copywriting were available at any school, it would cost you several thousands of dollars to attend. (It isn’t, by the way. And remember — AWAI is the ONLY “school for writers” that’s been teaching everyday folks like you how to write our industry’s single most lucrative copywriting project… for over 27 years!)

But you won’t pay thousands.

AWAI’s Accelerated Program for Seven-Figure Copywriting includes everything you need to become a successful copywriter — just like so many others have done.

Before I share the incredibly low price with you, there’s one more bonus I want to add to your growing free library.

It has to do with something I mentioned earlier…

This Is All Yours When You Enroll Today!

So very quickly — a summary of what you get:

• The core Accelerated Program for Seven-Figure Copywriting — 20 lessons teaching the timeless fundamentals of persuasion and long-form sales letter writing through a blend of text, video presentations, and countless real-life copy examples
• Expert feedback from working copywriters on six writing assignments leading up to your final assignment
• A full-length sales letter sample for your portfolio, which you’ll also get expert feedback on to help you write
• A quiz at the end of every lesson to ensure and deepen your learning
• Full access to any future program updates — forever!
• “Accelerator” Bonus #1: AWAI’s All-Time Hall of Fame Collection of Top Performing Samples
• “Accelerator” Bonus #2: AWAI’s Modern Collection of Winning Direct-Response Copywriting Samples
• “Accelerator” Bonus #3: AWAI’s “Interviews with the Masters” Video Collection
• “Accelerator” Bonus #4: “Writing with CLARITY: How to Increase Your Sales — and Royalties — by Lowering Your FK Score” special report
• “Accelerator” Bonus #5: Ilise Benun’s Get Writing Clients NOW: 21-Day System
• “Accelerator” Bonus #6: Lifetime access to the WritersWanted Job Board
• “Accelerator” Bonus #7: “Turning Your Written Sales Letter into a Million-Dollar VSL” special report

Now, earlier I referenced your “growing” library of bonuses.

And remember, all these resources are in addition to your core Accelerated learning program… PLUS community access… PLUS your never-a-fee monthly Barefoot Writer magazine… plus thousands of additional resources you’ll find on the AWAI website. (Remember, we’ve been teaching writers for 27 years, so nobody has more resources for you to learn from!)

But there’s ONE MORE bonus I want you to have today…

Your Chance to Master the
Hottest New Tool for Writers!

One that has to do with something a lot of people are talking about right now… and, contrary to popular opinion, may just go down as the “greatest gift” to writers since the internet.

I’m talking, of course, about artificial intelligence, or AI.

Now, you might have heard that AI could replace writers.

It’s not going to do that.

Especially writers who write sales letters.

In fact, the AWAI team and I believe the opposite is true. We believe knowing how to harness and exploit its powers will make you more valuable than ever to businesses who hire you!

In a nutshell, AI is here to stay…

And writers… new and aspiring writers, especially?

You should not ignore it.

Definitely not fear it.

In fact, you should embrace AI as if it were the greatest gift you could ever receive!

But before I share my latest AI training bonus with you, it’s important to know this:

AI cannot write copy for you. At least not copy that’s any better or worse than what everyone else is writing.

It can’t write letters that set your client apart from a sea of competitors like you can…

It can’t know what you’re selling or writing about better than you…

It can’t know the people you’re selling to better than you do…

It can’t ratchet up emotion when needed… and tone it down when it’s not.

And because AI pulls from everything on the internet… what it is able to write can often be — well, just plain wrong.

And if not outright wrong, it can sound familiar…

The more you learn about good copywriting, the more you’ll understand “familiar” is the kiss of death when it comes to effective messaging.

Only you can know what’s familiar — and using the copywriting skills AWAI’s Accelerated Program teaches you — only you can make copy sound new and fresh.

And here’s something I like to point out. It’s a little “deep” and nuanced, but hear me out:

Great copywriting, as you’ll learn, is about having perception…

Human perception.

It’s about understanding how your reader feels.

Having a sense of what you should be saying… at what point… and in what tone.

Should the tone of your writing be empathetic?

Should it be assertive?

Is there a level of authority that’s needed about a product you’re writing about that may not be needed for another?

It’s these small “human” insights copywriters have…

Which AI — for obvious reasons — is unable to inject into writing.

But YOU can.

So the notion of AI replacing copywriters?

Not going to happen.

BUT…

AI WILL help you be a better writer.

It’ll help you write faster, which means you can make more money.

It CAN help you smash through writer’s block…

Simply write a prompt with an overview of what you’re writing about and ask for a list of 10 or so ideas on headlines and the first few opening sentences of your copy.

And while you won’t use exactly what it gives you, you’re bound to be inspired by one or two of the options.

AI can also help you tell better stories…

Stories are a powerful tool — especially when it comes to copywriting.

If you want to use storytelling to highlight a product benefit but you’re stuck…

With the right prompts, AI programs like ChatGPT can give you plenty of story ideas to explore and write.

AI is also great for finding proof and verification…

Claims you make in your copy are much more powerful and believable when you can cite credible backup as proof.

AI tools like Perplexity.ai are ideal for finding highly credible reports and studies you can link directly to on almost any topic.

AI is also a great — and very affordable — personal copy editor.

If you’ve just written a passage of copy and it doesn’t feel quite right… or something’s off and you can’t quite figure out what…

There are great AI prompts that will help you improve any copy you write.

These are just a few of the many ways AI can be the ultimate copywriting assistant…

Which is why I want to make sure you know how to use AI to the fullest by handing you — free of charge — on demand access to our latest Writer’s Lab Mastermind all about AI…

Here It Is: Your Special Pricing!

Because sales letters are the BEST copy projects for new writers to learn…

And because I want to make sure “cost” isn’t the thing that holds you back from learning this life-changing skill…

Your price today…

Is Just $497!

Today, you can get access to an entire “soup to nuts” program that will teach you one of the most lucrative skills as a writer…

One that could put millions of dollars in your pocket over your career…

Along with a library of seven EIGHT bonuses designed to make you a better writer faster — and connect you with top clients the moment you’re ready…

For just $497!

It’s an amazing deal — and opportunity — to say the least.

And on top of everything…

We don’t want you to pay even a single penny if this program isn’t everything we say it is…

So we’re offering this incredible zero-risk guarantee:

A No-Risk Guarantee

Sign up for the Accelerated Program for Seven-Figure Copywriting today for just $497…

Dive into the program right away…

Start the lessons, start writing, and get some initial feedback and direction from our expert copywriters…

Check out your bonuses, our community, all the amazing (and free) resources on the AWAI member pages, catch up on the latest Barefoot Writer magazine or browse through over 100 back issues… even enroll (for free) in WritersWanted and see what kind of writing gigs are out there…

And if this isn’t the absolute best training package you’ve ever seen for writing winning copy that will make you a highly paid and sought-after sales letter writer…

Just contact our Member Success Team and let them know within 30 days — and they’ll refund you everything you’ve paid for this program up to that point — no questions asked.

But frankly, I don’t expect that to happen.

I can tell you — without hesitation or doubt — that we’ve taken our flagship program that’s responsible for creating more successful copywriters than any other EVER…

And we’ve made it exponentially BETTER!

Your Time Is NOW!

And remember…

If you want to learn the one skill that forms the basis of all great copywriting…

If you want access to our industry’s biggest and highest-paying writing projects…

And if you want all the freedom that kind of money and the life of a write-from-anywhere freelance writer can bring you…

There’s simply no substitute for being an A-level sales letter writer.

And AWAI’s Accelerated Program for Seven-Figure Copywriting — with its amazing collection of free bonuses… is EVERYTHING you need to have success in this, the “pinnacle” of our industry.

So, click here to get started today…

Take comfort in our 30-day risk-free “test-drive” period…

And welcome to the amazing and lucrative world of long-form copywriting!

To your success,

Paul Hollingshead
Copywriter & Co-Founder, AWAI