MORE MILLION-DOLLAR COPYWRITERS

Not every writer who comes to AWAI is looking for it…

But if it’s big money and ultimate freedom you want…

What you’re about to discover here, today, could change your life forever.

Because of all the writing paths you can follow in today’s opportunity-rich digital copywriting world…

Only ONE will take you to the PINNACLE of our industry.

Where the top copywriters live and work…

Where high fees and huge royalty checks are the norm…

Where you can sink your teeth into one big project for a few weeks…

… and earn far more money than if you were to take on dozens, even hundreds of smaller assignments instead.

Where you don’t have to look for clients because they not only find you… they’ll pay you for the privilege of reserving a spot on your calendar for them months in advance.

Only in this specialty can skilled writers earn the kind of money where any lifestyle you want is within reach — no matter how luxurious.

To give you an idea of what’s possible:

Copywriter Richard Armstrong made enough money from ONE writing project to take a full year off so he could write the novel he’d always wanted to write…

Gary Bencivenga — widely considered the greatest living copywriter — bought an oceanfront home in the Hamptons with the $5 million he earned from a single project…

The late, legendary Clayton Makepeace never earned less than a million dollars per year over decades of writing in this specialty — and in many of those years, made multiple millions…

Writer Bill Bonner jump-started what would become the largest financial direct-response information publishing organization in the world with the first piece of copy he ever wrote… generating sales as high as a billion dollars…

AWAI Co-Founder and copywriting master Mark Ford went from teaching English for a pittance in the Peace Corps in Africa to building a multimillion-dollar family fortune thanks to his deep understanding of this copywriting art form…

And there are countless others…

People who were living ordinary lives making ordinary incomes before discovering this corner of the copywriting world…

Like Marcella Allison, who told us one project she wrote paid her mortgage for 11 straight years, with “bonus” payments totaling $162,700 in that span…

Mike Ward, who only discovered copywriting in his 50s — and in less than a decade, wrote and oversaw copy that grew a $250 million business… allowing him to retire a multimillionaire in his early 60s…

I think you’re getting the point.

When it comes to all the opportunities for copywriters today — NOTHING can change lives in a bigger, faster, or more dramatic way than learning this powerful writing skill.

NOTHING can give you legendary status in the industry… earn you riches beyond your imagination… and amazing perks to boot.

And NOTHING can make you a better all-around copywriter capable of taking on ANY project from ANY client about ANY subject.

No Experience
(Or Writing Talent)
Required!

Now…

Given the wealth it can generate, you’re probably thinking it takes a special talent for this kind of success…

Or that you need to “work your way up” to this level of writing.

But that’s simply not the case!

Fact is — the most successful copywriters working today, came into this opportunity “cold.”

Like Evaldo Albuquerque, the million-dollar-earning Agora copywriter who started writing this type of copy after moving to the United States from Brazil… with English as his second language!  

Henry Bingaman was a flight attendant when he found AWAI… and now routinely writes copy that generates millions of dollars in revenues for one of the biggest direct-response publishers in the world.

And you may already know the story of AWAI Co-Founder Paul Hollingshead.

He had absolutely zero copywriting experience when he started out.

In fact, he was stocking the dog food aisle in a Florida grocery store earning $6.50 an hour when he “lucked” into an opportunity to learn this writing skill.

Within a year he was earning $100,000… then $200,000… then $300,000…

And in the past decade, he’s never earned less than $500,000 as a writer… living an idyllic life in Vermont where he spends more time golfing, boating, skiing, traveling, and playing with his dogs than he does writing.

Because here’s the thing about Paul…

He’ll be the first to tell you he’s not the most “talented” writer working today.

Nor is he super ambitious…

He simply learned the formula and some of the key skills you need to be a good, competent writer…

Landed ONE main client…

Got into a routine of writing every morning…

And has never looked back!

As Paul famously likes to say…

In fact, one of the most successful copywriting projects he ever wrote was one that described his life as a copywriter, so that others could learn about it and get in on the action too.

The headline reads, simply: “Retire This Year…”

Followed by the subhead: “And still make more money than most doctors and lawyers!”

In it, he talked about how he discovered copywriting… his role in creating the now iconic AWAI Accelerated Program for Six-Figure Copywriting… and how anyone who loves to write can do what he does.

I’ll introduce some of them to you in a moment…

I’ll also share some of the secrets to success — and what you need — and don’t need — to write well and earn a great income at this level…

Plus, I’ll tell you all about how we’ve completely “remastered” our AWAI Accelerated Program for Six-Figure Copywriting… the very program many of the largest direct marketers in the world insist their new writers take when they come on board…

I’ll explain why the industry is more desperate for new graduates of the program today than ever before…

But first…

Have You Guessed the
Copywriting “Specialty”
That Can Make You Rich?

By now, you’ve either guessed the kind of copywriting I’m referring to — or you’re curious to know what it is.

It’s certainly nothing new…

In fact, it’s the form of copywriting that made legends of people like Claude Hopkins, John Caples, Dan Kennedy, Gene Schwartz, and others…

And to say you’ll be joining “copywriting royalty” simply by embracing and learning this writing skill is an understatement to say the least.

Of course, I’m talking about long-form sales letters…

Simple, highly conversational, and personal letters that follow a formula and offer something of value to people who have an expressed interest in a specific topic...

Just like the one you’re reading now!

Because what is this letter, after all?

At its core, it’s a simple letter from me to YOU… about writing — a topic you and I are both interested in!

And here’s something that surprises most people…

Writing one is far simpler than it looks!

There’s a “secret structure” that every successful long-form sales letter follows, which I’ll share with you in a moment.

Once you know it, and can grasp the few core secrets that go into making a long-form sales letter successful, and then combine it with your own “voice” and personal flair…

You too can have what it takes to write letters capable of generating six, seven, and in some cases, eight-figures for their clients.

And for writers with that superpower…

The sky’s the limit…

All thanks to the HUGE FEES long-form copywriters can command — and the ONE WORD every sales letter writer loves to hear:

ROYALTIES!

Now, you might think “royalties” are something only book authors with bestsellers get…

Like the millions of dollars former president Barack and first lady Michelle Obama have earned from their book sales… or J.K. Rowling makes from the Harry Potter franchise.

But in the world of copywriting — you don’t have to be an “Obama,” a “Rowling,” or any other famous author to earn royalties that keep on paying year after year…

ANY copywriter who writes long-form sales letters can earn them…

And those royalties can be substantial — anywhere from five to seven figures…

Generating a kind of “passive” income that no other form of copywriting can generate…

Money that keeps rolling in… and can grow with every new letter you write.

I’ll explain how the money works for long-form copywriters — and why companies are paying higher royalties today than ever before — in just a moment.

But first, why is the money so great here?

It has to do with how sales letters are used to generate massive sales online and the direct-response companies that use them.

Why Sales Letters Are the Engine That Drives the
Direct-Response Industry

Unlike the “image” or brand advertising you see in newspapers and magazines…

Direct-response is any kind of advertisement or letter that asks you to take an immediate and specific action — whether it’s to order the product right then and there on your phone or computer… or request more information about it.

Companies use direct response to promote and sell everything under the sun, from mattresses to financial newsletters… health supplements to fruit baskets… cars and educational resources… and more. 

Nonprofit organizations raise billions using direct-response techniques, too — from political candidates to environmental organizations to children’s aide groups. 

Even the multibillion-dollar Business-to-Business market uses direct-response sales letters, making it one of the most lucrative and in-demand specialties for copywriters.

All of them thrive with direct response because a well-written letter can bring in millions of dollars.

And, of course, these days the lion’s share of direct response is done online — which means no need to spend millions of dollars on stamps, paper, printing, handling… let alone buildings, warehouses, sales and support staff.

So where does the bulk of all that marketing and promotional money go?

Two places:

1. Toward attracting new customers…
2. And selling to existing customers…

And in both cases, sales letters — and copywriters — play a massive role!

That’s because “words” are the greatest leverage point for any direct-response company.

The sales letter a business sends out to its customers MUST convey the right message… say the right things… be structured in the right way… and be written to make the prospective buyer want to take action.

Otherwise, millions of dollars can get left on the table.

That’s why skilled copywriters are worth their weight in gold.

It’s why copywriters are so revered by marketers…

It’s why companies will get into bidding wars to land the right writer…

And why it’s not unusual for skilled copywriters to earn $10,000 to $25,000 to write a single letter…

With six-figure royalties generated on top of that.

In fact, I know one copywriter who was paid $100,000 per month — just to write letters like this one!

This money is possible for skilled copywriters because of one thing:

In direct response, sales letters are the engines that drive revenue and profits…

And the difference between a good letter and a great one can be millions of dollars in profits for a company.

Think about it…

You’re a marketer wanting to offer a $500-per-year newsletter subscription to your 200,000 customers.

So, you hire an average copywriter and pay him or her $5,000 to write it, with a 3% royalty on sales.

And the “average” letter written by that “average” copywriter generates an “average” one half of one percent response — 1,000 orders at $500, which equals $500,000 in sales.

Not bad, considering that sales letter cost you nothing to send, aside from what you paid the copywriter.

But let’s say a highly skilled copywriter writes a letter that generates a strong 2% response…

Now instead of 1,000 orders at $500, you have 4,000 sales…

And instead of $500,000 in revenue, you bring in $2,000,000!

The marketer is thrilled…

But what about the copywriters in each of these cases?

The average copywriter pocketed $5,000 to write the letter, plus a 3% royalty on the $500,000 in sales his letter generated — which equals $15,000.

That’s one letter — $20,000.

Pretty good, right?

But the more skilled writer — he or she did much better.

That’s because skilled copywriters can command higher up-front fees to write the letter — in this case, more like $10,000 to $15,000…

AND higher royalties… typically around 5% in the information publishing world.

So, on $2,000,000 in sales, that more skilled writer pocketed $100,000 on royalties alone — PLUS the $10,000 to $15,000 in up-front writing fees…

For a total of $110,000 to $115,000!

But wait…

It gets a whole lot better!

Because that letter was so successful — the company isn’t just going to use it “once” and throw it away…

They’ll likely use it again… and again… and again — for as long as that letter keeps generating revenue, or another letter comes along and beats it.

And each time that letter get used…

The copywriter gets paid royalties…

So, imagine writing one letter — and racking up as much as $100,000 every time that letter gets sent!

But the copywriter money train doesn’t stop there.

Because your letter was so successful, the marketer who hired you isn’t going to want to lose you to the competition.

So, he’s going to want to “lock you in” for the next letter… and the next one… and the next one…

And instead of $10,000 or $15,000… you might be paid $20,000 up front for your next letter…

Or you might be offered a five-figure monthly retainer, with a deal to write “X” number of letters a year… just to make sure you’re not lost to the competition!

And while that first letter you wrote is still generating millions for your client and paying you hundreds of thousands of dollars in royalties…

You might have written one or two more letters for different products that are generating similar royalties…

Suddenly, you’re in a position where you have a guaranteed income of between $10,000 and $20,000 a month…

And as you continue to write successful letters, you’re seeing royalty checks that can top $200,000… $300,000 each time your letters get sent out!

All the while, your client is thrilled to pay you this money because every letter you write is bringing in millions of dollars in new revenue!

That, in a nutshell, is “how the money works” in direct response… and why the income for copywriters can be so off the charts.

And it’s why, after 26 years, it was time to “elevate” the title of our flagship program…

To reflect the ever-increasing potential for copywriters to write million-dollar sales letters AND generate seven figures in fees and royalties faster than ever…

Of course, reaching this level of success is only possible for writers who have mastered the art of great long-form copywriting — the very skills you’ll be learning in our completely revised Accelerated Program for Seven-Figure Copywriting.

Because make no mistake — these examples I just showed you are NOT hypothetical.

AWAI Co-Founder Paul Hollingshead has written plenty of sales letters in the financial niche that brought in millions in sales…

Earning him single royalty checks as high as $185,000… from just one letter!

AWAI member Christian Nix wrote a sales letter that did so well, the company he wrote it for turned it into a video presentation that brought in $10 million…

THEN they repurposed it into a sales webinar and it generated another $25 million.

Now, I’m not privy to Christian’s deal…

But imagine a 5% royalty on $35 million…

We’re talking $1.75 million!

In some niches of the direct response world, you write a “control” sales letter, and it keeps paying for years.

I told you about Paul’s “Retire This Year” letter he wrote for AWAI over 15 years ago. That letter keeps reaching aspiring writers to this day…

And — yup! — Paul keeps getting paid every time someone responds.

Copywriter Jen Stevens wrote a letter for AWAI she calls “the sales letter that keeps on giving” because it’s been used for more than 20 years…

Meaning she’s been collecting royalty checks for that one letter for two decades and counting!

And Marcella Allison, who I mentioned earlier, wrote a sales letter that earned her $162,700 in royalties over 11 years!

And remember…

You don’t have to be “the best in the business” or only write million-dollar sales letters to make great money as a long-form copywriter…

AWAI’s Guillermo Rubio writes in a niche where clients are thrilled with sales in the six-figures — and he’s written dozens of letters that generate five-figure fees and royalties month after month.

And ask any copywriter…

There’s simply no better feeling than the one you get when you see a royalty check has been deposited into your bank account…

It’s “bonus” money that comes without doing any extra work.

Imagine getting out of bed in the morning, checking your bank account while sipping your morning coffee, and seeing you’re $30,000… $60,000… $100,000… $185,000 richer — literally overnight!

What would the ability to generate that kind of money mean to you?

Travel to an exotic island on your bucket list?

Buy that convertible you’ve always wanted?

Do those long overdue home renovations — without taking a loan?

Erase debt… pad your children’s college fund… bolster your retirement account… donate more to your church or favorite charity… treat loved ones to gifts you could never afford before…

There are endless possibilities…

And they can all be within reach.

I’ll show you how in just a moment…

What Does It Take to Write Winning Sales Letters?

But first, in the 26 years we’ve been training new writers, we’ve discovered that success is not so much about writing ability…

That’s something we can easily teach you — and that anyone who loves to write can learn.

Instead, we’ve found that top-level success boils down to three important traits that virtually every great copywriter working today has.

So, before we get into the meat of our all-new AWAI Accelerated Program for Seven-Figure Copywriting…

Let me share those with you, so you can quickly assess if long-form copywriting is for you — or not.

First and foremost:

>> A Great Sales Letter Writer CARES About People.

This is big.

A lot of people think the main objective of a sales letter is to sell a product.

But it’s not…

Your objective as a copywriter is to offer a solution to a problem your reader has… or help them get something they want.

Whether that’s securing their retirement… losing weight… improving their dating life… eliminating pain… or even lowering their golf score.

Offer the right solution with empathy and care, and the sale will happen.

The only way to write with that kind of empathy is by truly caring about — and wanting to help — your reader.

That’s why there’s an old expression in our business…

“Love your prospect.”

Do that and your copy will have that “something special” that copywriters who don’t deeply, truly and authentically care about their reader can never match.

Something else…

>> Great sales letter writers have a “sixth sense” for how people feel…

This is another big one — something we learned from a gentleman I mentioned earlier, one of the greatest copywriting “thinkers” of our time — Mike Ward.

Mike’s theory is that better copywriters have higher “EQs” (emotional quotients), which means they instinctively know how a person might be feeling at any given moment… and have a sense for how to talk to them in the right way.

And it’s true…

Copywriting, after all, is a kind of “conversation” you’re having with a reader…

And as you’re presenting them with ideas and solutions to solve a problem, you’re also instinctively “answering questions” your reader is bound to have along the way.

Great copywriters have a strong sense of when and how to answer those questions.

For that reason, it’s incredibly powerful to be able to “sense” how someone’s feeling and thinking as they’re reading your letter — and how to “speak” to them and alleviate their worries and concerns along the way.

So, if you’re one of those people who can read people in social situations — know when someone’s interested in what you’re saying or bored by it… and know enough to stop talking or change the subject…

Then chances are you have a very good instinct for copywriting. 

And the third “trait” surprises a lot of people:

>> Great copywriters have no formal training in writing (or if they do, they quickly forget it!).

The great thing about copywriting is it’s NOT like the kind of formal writing you were expected to learn in high school or college.

Yes, you need to be able to write simple sentences…

But perfect grammar and sentence structure? You can take liberties with those.

Want to dangle a participle in a way that would drive your English teacher crazy?

Dangle away!

Point is, there’s nothing “academic” about it.

You certainly don’t need an English degree. And if you have one, the less you use it — the better!

I said it before…

Copywriting is a conversation between you and your reader.

Which means, to be a successful copywriter you simply need to write like you talk.

In fact, we have a name for it.

It’s called “The Barstool Test”…

If you read back something you’ve written aloud and it doesn’t sound like something you’d say to a friend sitting at a barstool or a dinner table — then it’s not conversational copy!

So, if you love the idea of putting away your dictionary, thesaurus, and Strunk & White’s Elements of Style…

Copywriting is perfect for you!

The rest?

Well, it’s all about learning and following a few simple rules associated with successful persuasive writing…

And most importantly…

Understanding the secret structure or the “architectural foundation” upon which every successful sales latter is built.

So, if your goal is to reach the “pinnacle” of the copywriting world…

To master the ONLY writing skill you’ll ever need…

Earn the highest fees…

Huge royalties…

And gain ultimate freedom in your life…

Let me tell you about the program that started the “write from anywhere” copywriter revolution 26 years ago.

The Program That Changed Everything for Writers

AWAI’s Accelerated Program is the only copywriting training program responsible for launching thousands of successful writing careers.

To this day, it remains “mandatory training” for new writers at dozens of top companies…

And is cited as the “career launching pad” for some of the most successful million-dollar copywriters writing for some of the biggest direct response organizations in the world.

Now, with its biggest update in the program’s quarter-century history…

We’ve made the learning even more immersive — with more focus on long-form copywriting, more feedback and direction on your writing, more current-day samples from which to learn, and more of what we know works in today’s digital marketing era.

It’s an exciting development…

Both for you and the future copywriters’ lives that will be changed, along with the thousands of direct-response companies that will benefit from the next generations of copywriters…

But before I show you what the all-new AWAI Accelerated Program for Seven-Figure Copywriting will teach you…

It’s important you know that teaching writers how to write sales letters is in our DNA.

It all goes back to AWAI’s origin story.

You see, we didn’t create the program to become the world’s largest copywriter training school. In fact, that was the furthest thing from our minds.

We created it to help fill a very real and pressing NEED in the direct-response industry at the time (one that, as you’ve seen, is bigger than ever today).

It all started when a gentleman I mentioned earlier — the Master Copywriter turned multimillionaire business consultant Mark Ford…

… kept complaining to Paul Hollingshead, his protégé copywriter at the time…

… and a writer Mark had hired and trained a few years back named Don Mahoney…

… that he needed to recruit a team of 100 copywriters for one of his clients — but couldn’t find a single one!

The problem, of course, was that back in 1996, very few people had ever heard of copywriting, let alone knew how to write a sales letter.

There were no courses for it.

Colleges and universities didn’t teach it.

So, the only way you could learn was in kind of a “bespoke” way… where you get to know someone like Mark, Paul, or Don — someone who’d be willing to take you under their wing and teach you.

Well, as the story goes, Paul got tired of the complaining — so one day he said to Mark:

“Listen — you taught me, a grocery store clerk, how to write… and you taught Don, a furniture maker…

“Why don’t we put everything we’ve learned from you about copywriting into a guidebook, so others can learn and come write for you?”

So, they did…

And the timing for such a project couldn’t have been better.

That’s because Mark and his team had just finished a year-long project studying and analyzing the great copywriters and their work.

They took what they learned from the most successful ad copy of the day…

And laid out a series of definitive rules for producing great copy, culled from all the masters — legendary copywriters like Bill Bonner and Gary Bencivenga, and Eugene Schwartz, Makepeace, Gary Halbert, Herschell Gordon Lewis, David Ogilvy, Claude Hopkins, and others…

And gave it to their writers as a guide to follow.

This was a big turning point for Mark’s client.

Suddenly sales rocketed and Agora Publishing became a direct-response powerhouse — growing from a few million dollars in annual sales to tens, and then hundreds of millions of dollars…

All because of the high level of copywriting the company was now generating.

The program that resulted from that mission was called The Accelerated Program for Six-Figure Copywriting…

And not only did it immediately become the “industry standard” for training new copywriters…

It has since transformed the lives of an entire generation of aspiring writers… forever shattering the myth of the stereotypical “struggling writer”…

And proving once and for all that anyone who loves to write could not only make a great living…

But become extremely wealthy as well!

Among just some of the top writers in our industry who credit the Accelerated Program with kicking off their sales letter writing careers:

Henry Bingaman, the former flight attendant turned million-dollar copywriter whose copywriting and copy chiefing have combined to generate more than $100 million for his clients…

Ed Gandia left a six-figure sales job to have more freedom and pulled in $163,181 in his first full year as a copywriter…

Marcella Allison has written many multimillion-dollar sales letters and was awarded AWAI’s prestigious Copywriter of the Year Award in 2018…

Julie Hassett became a six-figure sales letter writer less than a year after going full-time as a freelance copywriter…

Jon Stoltzfus became a six-figure sales letter writer and the subject of a “bidding war” for his services among some of the top publishers in the industry…

Guillermo Rubio has written more winning sales letters for AWAI than I can keep track of… has multiple lucrative monthly retainer contracts… and helped train AWAI’s in-house copy team…

Roy Furr became a sought-after sales letter writer in the financial niche. Notably, he wrote a blockbuster promotion for one of the biggest direct-response events of the decade, “The Titans of Direct Response” Seminar for Brian Kurtz at Boardroom, Inc….

Christina Gillick became a successful sales letter writer working with AWAI and other clients. She leveraged her success into her own online business, ComfyEarrings.com, which grew to earn more revenue than what she and her husband had been making combined in their previous full-time careers…

Pauline Longdon is a retired Army Nursing Major in Australia who is now a six-figure copywriter and mentor…

Rob Gramer knew he made it as a copywriter the day he received his first check for more than $100,000. Since then, he’s become a copy chief for a major publisher in the health niche and has indulged many of his passions, like surfing and jiu-jitsu, thanks to the freedom copywriting offers…

Mindy McHorse escaped a tedious office job and, within three years, was earning six-figures as a copywriter. On top of writing sales letters and other copy, she’s Executive Editor of AWAI’s Barefoot Writer magazine…

Evaldo Albuquerque, who speaks and writes English as a second language, yet who earns over a million dollars annually and who generated $170 million from his copy — in just three years.

AND THOUSANDS MORE!

Not only was The Accelerated Program for Six-Figure Copywriting changing the lives of writers — the industry was taking notice too…

Marketers at some of the top direct-response companies in the world were endorsing the program and, in some cases, making it mandatory training for all new writers.

Among them…

Even some of the top copywriters in the world have raved about this program:

Much has changed in the world of copywriting since the Six-Figure Program debuted in 1997…

Of course, the internet came along…

Followed by explosive growth in e-commerce and digital marketing over the 20 years that followed…

Then the COVID-19 pandemic happened… and that made the opportunity for writers even greater.

Why?

Because people couldn’t shop in person like they could before, companies who weren’t “online” already had to get there fast…

And those who were online already needed an even bigger presence… just to survive!

That phenomenon spawned what a leading digital marketing research firm called “The Leap” — a phenomenon where an anticipated 10 years in e-commerce growth… took place in just 90 days!

Today, it’s a more “digital world” than it’s ever been.

Marketers can reach millions more customers and prospects today with the click of a mouse than they could even two, three years ago…

And sales letters are one of the most powerful sales tools they have!

But some crucial things haven’t changed…

Like the fundamentals of a winning sales letter.

You still have to know your prospect deeply… come up with a Big Idea… make a strong promise… add lots of proof… and make an irresistible offer…

Then wrap them all up in the same structure that’s worked for sales letters for 100 years.

Another thing that hasn’t changed is the MASSIVE demand for writers who have learned the formula to writing a simple letter like the one you’re reading right now…

Fact is, that demand is bigger than it’s ever been — simply because more companies and marketers can send more letters more often and for less money than any time in history.

And then there’s the amount of MONEY writers can make today — both in terms of fees and retainers, as well as the royalties you can get paid on the copy you write.

Again, because of the explosion in digital marketing, the markets, and the sheer number of sales letters marketers can commission and test — there’s so much MORE opportunity...

Thanks to the internet, virtually all “friction” has been removed from shopping.

Forget driving to the store… finding a parking space… fighting the crowds… hoping the items you’re looking for are in stock… waiting in line…

Now, you can find whatever you want… whenever you want… and buy it instantly…

All with the click of a button.

With the ease and simplicity of shopping online, sales potential has never been greater…

Which means businesses need more sales letters…

Which in turn means more money is getting paid to copywriters in fees alone…

And your potential royalties can skyrocket to even greater heights.

Which is why if you’re ready to reach for the top — the pinnacle of the copywriting world…

There’s never been a better time than right now to learn it…

And no better program to teach your than our all-new Accelerated Program for Seven-Figure Copywriting…

The program that started it all — and is poised to launch a new generation of sales letter writers to the highest level of success.

Let me tell you about this amazing program — and how the changes we’ve made will not only prepare you better… but get you writing FASTER as well.

The Program That’s Been Minting Successful Copywriters for 26 Years —
JUST GOT EVEN BETTER!

Make no mistake…

The all-new Accelerated Program for Seven-Figure Copywriting is everything you need to reach the pinnacle of our industry…

Where you can command top-flight fees…

Earn five- and even six-figure royalty checks with every letter you write…

Make your own deals…

And be in such high demand that you NEVER have to look for clients again.

But now, this quintessential program is BETTER than ever…

Because we’ve just put the finishing touches on the biggest upgrade this program has ever gotten in 26 years.

But before I tell you what’s new and improved…

And how we’ve brought this industry-standard program fully into the 21^st Century digital marketing era…

It all still starts with the “structure” of a sales letter — and mastering every component you’ll need to write.

Eye-catching headlines…

One of the first things you’ll need to know as a sales letter writer is how to write an attention-grabbing headline.

Why?

Legendary copywriter David Ogilvy said five times as many people read the headline as read the body copy.

So you’ll learn The 4 U’s™ — the filtering mechanism you can use on every headline you write to make sure it’s powerful enough to draw readers in and make it impossible to stop reading…

… and you’ll get 29 headline starters, so you never have to stare at a blank page when you’re beginning a project.

Relationship and trust-building leads…

One of the most crucial parts of the sales letter is the lead. It builds on the promise you made in the headline and starts to forge a relationship with your reader.

In the Accelerated Program, we’ll walk you through the six lead types you’ll need to know AND when to use each one based on your reader’s level of “awareness,” so you know exactly what type of conversation to have…

Proof, proof, and more proof…

Nobody’s going to believe the promise you make in your sales letter without maximum proof. So once we show you how to make claims that intensify your reader’s desire for the product, we’ll also show you how to find the proof you need so they’re certain every claim is reasonable, accurate, and credible.

Product separation and elevation…

Of course, there’s the USP, or Unique Selling Proposition. We’ll show you the three critical parts for identifying a USP that truly sets your product apart from the competition — and how to weave that USP throughout your letter.

Irresistible offers and powerful closes…

You’ll also need a strong close in every letter you write…

We’ll show you all the elements that go into your close to make it a no-brainer for your reader to buy…

Along with a powerful technique called the “false close” — and why it helps keep your reader guessing and makes them even more certain to buy.

And as part of the close, we’ll show you at least five ways to make your offer irresistible.

Most great sales letters include an ironclad guarantee to break even the toughest buyer resistance…

In the Accelerated Program, you’ll learn about the Standard Fare Guarantee, the Better Than Average Guarantee, and the Unequivocal Happiness Guarantee — plus when you should use each one, and why it’s a fallacy that you should always create a super-strong guarantee…

The P.S. is an underrated component of any sales letter that fuels your reader’s desire just as they’re making their buying decision and, when done well, is proven to raise response rates…

We’ll show you five ways to create a powerful, passionate P.S. — and why you should never use the P.S. simply to restate the offer.

The final piece…

And don’t forget about the order device. We’ll show you how to write a “no-hesitation” order device that creates a sense of urgency and makes it as easy as possible to place an order.

But there’s more to writing a winning sales letter than just knowing all the components…

Here are some more secrets you’ll learn in the Accelerated Program — remember, all secrets culled from decades of studying the most successful writers in the world — past and present…

• You’ll also learn all about the monumental importance of research and ideas — including what you should research, how some expert copywriters approach research, the five main categories you should research for every sales letter you write, and a slew of resources you can turn to when it’s time to do your research…
• What you’ll need to get started in the copywriting business… what the industry expects from you (and what you can expect from it)… how you get paid… and more…
• The psychology of persuasion, and its critical role in getting your prospect’s attention, keeping them riveted, overcoming any objections, and showing the benefits they’d miss out on if they DON’T buy…
• How knowing all the stages of the Copywriting-Content Continuum and a traditional sales funnel will help you understand the various levels of awareness of prospects, and how you need to talk to “hyper aware” prospects differently than those who are “less aware”…
• AWAI’s 4 P’s™ formula you’ll use to guide every sales letter you write. Once you know it — and understand what each part must accomplish — it’s just a matter of filling in the blanks…
• How to fit together all the pieces of raw data you’ll gather about your prospect like a jigsaw puzzle to create a buyer persona — a living, breathing representation of the person you’re writing to…
• A seven-point checklist to help you find Big Ideas — and the six characteristics every Big Idea MUST have…
• The five necessary elements of the Power of One, and why this is the driving force behind great copy…
• The secret of “The Four-Legged-Stool.” Use it faithfully and you’ll never write a bad letter…
• “The Architecture of Persuasion” — Mark Ford’s innovative technique for knowing how every successful letter needs to be structured… and the surest way to lead your reader to the sale.
• The three characteristics of an effective USP (Unique Selling Proposition), along with a three-step checklist you can use when you need to identify the USP of your client’s product…
• How to use Clayton Makepeace’s Emotional Relief Belief to ease your prospect’s fear, shame, guilt, or embarrassment (after you’ve agitated their problem just enough to show you understand them — without overdoing it)…
• How to critique your own work… and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time…
• How to easily and ethically make the most of a “wandering” testimonial so it packs a punch…
• The secret to creating powerful “bullet copy”…
• How to create a sense of urgency in the close to incentivize the prospect to buy NOW…
• How to get on all the best industry mailing lists… so you’ll always know what’s “hot” in the mail… who’s hiring… and who the up-and-coming players are…
• Three tips for creating powerful subheads — including one that will SAVE you from putting up a sign in neon lights that’s sure to raise your prospect’s sales resistance…
• And so much more!

Now as you can see, we’ve kept all the core skills and secrets of writing persuasive sales letters…

… because those are timeless.

But the most exciting thing is how we’ve revamped the program…

The new elements we’ve added to make it even easier for you to learn…

And to make sure this remains the industry’s gold standard copywriting training in this new digital marketing era…

We’ve rebuilt the program from the ground up, to make it completely modern and updated for the 21^st century — while still providing the absolute best, most thorough education and training for any copywriter who wants to reach the pinnacle of this industry writing sales letters.

• We’ve added tons of examples of every sales letter component — headlines, leads, guarantees, offers, order devices, and more — to teach with, including a blend of classic and modern samples…
• We’ve filmed more than a dozen new video trainings to bring your lessons to life, featuring Master Copywriters like Mark Ford, Sandy Franks, David Deutsch, Carline Anglade-Cole, Paul Hollingshead, John Forde, Pam Foster, and more…
• The program is MUCH easier to navigate, find your place when you log back in, and review prior sections as needed, thanks to a smoother, more user-friendly, proprietary Learning Management System…
• You’ll get MORE writing practice and skill-building with the valuable new exercises we’ve added to every lesson…
• Test your comprehension and ensure you’re learning the content deeply using the quizzes we’ve added to the end of each lesson…
• You’ll have five new product options to write about, in five popular direct-response niches, when you work on your final sales letter assignment…
• And much, MUCH more!

You’ll learn every aspect of writing sales letters…

From the core principles of persuasion and direct response that make up the foundation your sales letters are built on…

To all the hard-won secrets, field-tested strategies, and proven tactics we’ve been gathering and teaching the past 26 years…

Brought to you by an array of the absolute best sales letter writers of the past and present…

And that’s just the core program…

We’re also including an entire library of special resources designed to speed up your success as a long-form sales letter writer…

Including not one but two of the MOST powerful “Swipe File” resources a new writer can ever have:

Aside from grasping the fundamentals you’ll learn in The Accelerated Program for Seven-Figure Copywriting — one of the best ways to learn to write long-form copy is simply to read and study letters…

But not just “any” letters you see…

You want to be studying the very best letters written by the very best writers in our industry.

And since human nature and what drives us to take action, that list needs to include letters from ALL eras.

“Accelerator” Bonus #1:
AWAI’s All-Time Hall of Fame Collection of Top Performing Sales Letters 

You can search the internet and you’ll never find this collection of the greatest, best performing, and most enduring sales letters and ads…

Carefully curated over the past 26 years and gathered in one collection for you to study and model… to see what works in these classics, and why.

No copywriter reaches the pinnacle without an understanding and appreciation of the history of our industry — which is why a BIG part of your training should be soaking in these classics.

And the ONLY place you’ll find them is in this classic collection.

But that’s not all.

You also want to know what’s working in today’s market, which is why we’re excited to include our latest collection…

“Accelerator” Bonus #2:
AWAI’s Modern Collection of Winning
Direct-Response Copywriting Samples

Your cure for writer’s block or “new project” paralysis. Each recent, winning sample is broken down, so you’ll understand why it worked and what made it a top performer. An invaluable tool that will help you tackle your writing projects.

While the “Hall of Fame” Collection includes samples from all eras of direct marketing, including many classics written by legends decades ago…

In this modern collection, we spoke directly with the copywriters responsible for writing these winning samples.

You’ll get their “on the page” analysis of what different parts of the sample are meant to do…

The mission they set out to accomplish…

And the strategies they used as they wrote.

It’s rare to get this depth of “from the trenches” thinking and strategizing — not to mention the results they achieved…

But in this invaluable collection, you’ll hear from some of the top copywriters working today about their copy…

Including Bob Bly, David Deutsch, Paul Hollingshead, Carline Anglade-Cole, Henry Bingaman, Sean McCool, Roy Furr, Jay White, Guillermo Rubio, Pam Foster, and many more…

And you’ll get your hands on analyzed samples from some of the top direct-response publishers, like Agora Financial, The Motley Fool, Vitamix, Boardroom, The Oxford Club, NewMarket Health, Money Map Press, and more.

But more than just studying the classic and modern samples written by top writers, it’s also insightful to hear from them and learn their process.

That’s why I think you’re going to love the next free bonus I want to share with you:

“Accelerator” Bonus #3:
AWAI’s “Interviews with the Masters”
Video Collection

With more than a quarter of century working with writers, AWAI has met, spoken with, and interviewed practically every successful copywriter working today.

And in the process, we’ve captured some amazing tips, secrets and personal insights on camera…

Hundreds and hundreds of hours, in fact!

Recently our training team went through every hour of it, curating a collection of seven premium videos specifically on their ability to help new writers master long-form copy!

The value of this knowledge cannot be overstated…

Aside from the fact that copywriters paid hundreds of dollars to be in the room to witness these insights…

Any one of the nuggets of knowledge you learn and apply to your own writing could be worth untold thousands of dollars to you in fees and royalties.

Here’s what you get:

• “Stuff I Learned This Year (After Nearly 50 Years)” where legendary seven-figure copywriter Clayton Makepeace offers 12 lessons he learned, including how you can tell riveting stories in your sales letters, “dimensionalize” every benefit until it feels real to your reader, and set your copy apart from other copywriters…
• “Insider Tips for Financial Copywriting” where “A-list” financial copywriter Patrick Bove reveals seven tips for following “the white hat path” in the ultra-competitive financial niche and writing copy that avoids exaggeration, manipulation, and outlandish claims — and gets better results thanks to its honesty, integrity, and reliance on building strong relationships with readers…
• “Life Beyond Long Copy: Understanding Short Health Copy Clients Need Every Day” where the founder of Peak Pure & Natural, Julie McManus, walks you through 13 types of “short” copy often used in the health niche to supplement long-form sales letters — and which are great opportunities for you to earn extra money on top of writing sales letters…
• “Top 7 Business-Building Secrets from Successful Writers” where six-figure copywriter and Director of The Professional Writers’ Alliance Jen Adams shares seven easy, practical tips for starting your freelance writing business and landing clients (you can start doing Tips #1 and #4 the moment you’re done watching this video!)…
• “Writing Specs: Demystifying the Big Idea” where AWAI Copy Chief and 30-year Agora veteran Sandy Franks gives her top “do’s and don’ts” for writing spec assignments that can help you get your foot in the door with clients, along with four “idea starters” that will help you land on a powerful Big Idea…
• “First to Final: How ‘A-List’ Copywriters Draft Their Way to Million-Dollar Promotions” where 2018 AWAI Copywriter of the Year Marcella Allison reveals her single most important skill you need to succeed as a copywriter…
• “4 Ways to Fast Track Your Financial Copywriting Career” where Patrick Bove flips the “Classical School of Copywriting Training” on its head and provides a new framework that allows you to start writing almost immediately, without reading and studying an endless parade of copywriting books and winning sales promotions first…
• “How to Write Never-Ending Control Copy and Get Paid Royalties for the Next Decade” where Marcella Allison shows how you can keep a winning sales letter “fresh” with just some minor changes, letting you continue earning royalties off the same letter for years on end…
• “The Copy Secret That Will Make You $1 Million Next Year” where “A-list” copywriter Aaron DeHoog reveals the three cornerstones to his company Banyan Hill’s astronomical growth — including their record $12 million day!

Our next bonus will not only make you a better copywriter… it’ll make you a better writer in all aspects of your life…

Whether it’s a letter to a friend… an email to a colleague… or that manuscript or memoir you may want to write someday.

“Accelerator” Bonus #4:
Writing with CLARITY:
How to Increase Your Sales — and Royalties — by Lowering Your FK Score

So many people think good writing is complicated writing… that you need to impress people with flowery prose…

But the reality is — SIMPLE writing is the BEST writing…

Or as Master Copywriter and AWAI Co-Founder Mark Ford describes it: Good thinking expressed clearly.

And nowhere is this more important than all forms of copywriting… including long-form letters.

In this “must read” special report Writing with CLARITY, Master Copywriter Mark Ford talks about one the most powerful techniques to make your writing simple and memorable.

And that’s important…

Because when you write in clear, simple language, readers will find your copy more powerful, believable, engaging, and persuasive…

And it only stands to reason…

With more readers consuming your copy from start to finish, your letter will generate more sales — which means more royalties you’ll earn as a writer!

Clearly, with the core Accelerated Program for Seven-Figure Copywriting and these four bonuses so far…

You’ve got everything you need to be a great long-form sales letter copywriter…

But you may be wondering about a big part of every new copywriter’s success:

Clients!

Don’t worry — we got you covered.

Because in addition to an entire section in the program that teaches you surefire methods of landing your first client…

We’re also including two amazing bonuses to help you find, land, and work with the very best clients in the industry.

The first is a special bonus AWAI members have paid hundreds of dollars for… from an expert who’s helped more new writers land their first clients than anyone else we know…

“Accelerator” Bonus #5:
Ilise Benun’s Get Writing Clients NOW: 21-Day System

Ilise Benun has helped thousands of freelancers — including many copywriters — connect with and land clients over the past 30+ years.

And since landing clients has always been our members’ greatest worry…

We reached out to her to create a program based on her expertise…

That would help our members land clients as quickly and easily as possible.

What she came back with was a program that only requires one small action per day — but will have members connecting with their ideal clients in 21 days.

It’s been a HUGE hit.

We’ve had members who went through the program contacting us left and right with their success stories…

Including many who landed a client before the 21 days were even up!

The steps you’ll take in this program are so easy to do, yet so powerful and effective…

We wanted to include it here to make sure you start connecting with clients in just a few weeks once you’re ready to go through this.

But Ilise’s 21-Day System isn’t your only resource when it comes to clients…

Our next free bonus gives you lifetime access to one of the most powerful resources for copywriters you’ll find anywhere in the industry…

“Accelerator” Bonus #6:
Lifetime Access to WritersWanted
Job Board (Over 2,000 Writing Jobs
and Growing Every Day!)

As a new writer, you’re going to love this…

Not only will it make finding your FIRST client a breeze… WritersWanted will serve as a powerful resource you can tap into anytime you want to fill an open spot in your writing calendar with a new client or a new project.

You’ll find high-quality writing jobs… freelance assignments in all different niches… contract opportunities that pay a steady, secure income… in-house and remote positions… and so much more.

With thousands of open gigs listed, it’s never been easier to find the perfect writing job for YOU!

But WritersWanted is more than just a listing of some of the best-paying writing jobs in the industry — handpicked from around the world by AWAI for new and intermediate writers…

It’s also a place to showcase your expertise, your special skills, your accomplishments.

As a lifetime member of WritersWanted, you’ll be able to…

• create a beautifully formatted, user-friendly profile that highlights your skills and samples for prospective clients…
• upload resumes, sample projects, images, and even videos to better introduce yourself to potential clients…
• and highlight all your industry training as well as niche-specific skills so clients seeking your talents can connect more quickly.

And something you’ll LOVE…

WritersWanted members can set alerts for preferred jobs in specific niches — so that whenever a new “job like this” is added to the system, you’ll be notified by email, allowing you to jump on it right away!

This will make it as easy as possible to find out when a new posting for a sales letter writer is added… or for a writer in the financial or health niche, or ANY niche you want to write in!

WritersWanted is the one-stop client resource freelance writers throughout the industry have wanted for a long, long time.

Access to this incredible new Job Board typically requires an annual subscription fee from new members who sign up for it separately…

But as an owner of our all-new Accelerated Program for Seven-Figure Copywriting — you’ll get FREE access to it for life!

Today's Deal

By now you may be wondering…

What does this all-new, completely transformed AWAI Accelerated Program for Seven-Figure Copywriting and these six amazing bonuses cost?

And that’s where things get really exciting…

But before I tell you what it is — there’s ONE MORE bonus I want to add to your “Accelerator” Library…

“Accelerator” Bonus #7:
Turning Your Written Sales Letter into a Million-Dollar VSL!

If you’re interested in copywriting or digital marketing, you’ve probably seen many online sales messages presented as high production videos with live hosts, graphics, even “B-roll” video…

And maybe you’re wondering: does sales letter writing even play a role in today’s digital era?

Simple answer: Absolutely.

Those VSLs or high-production Video Sales Letters have all the same elements of a successful sales letter.

They’re all based on a new and compelling idea.

They all have a captivating headline at the top of the video — and the lead, whether it’s written or scripted, needs to engage the viewer, make a promise, build trust…

And all video sales promotions need the same elements of proof — and an offer the viewer can’t resist…

Which is why pretty much every video sales promotion starts off as a written sales letter!

That said, there are a few “tricks” you can use when you know that the sales promotion you’ve been hired to write is going to end up in a video format.

And our brand new Turning Your Written Sales Letter into a Million-Dollar VSL report will show you EVERYTHING you need to know, including:

• when it makes sense to turn your sales letter into a VSL, and when it doesn’t
• the three main functions a VSL serves
• how to select the most effective spokesperson for your VSL
• three reasons VSLs can as much as QUADRUPLE sales — and royalties — over static sales letters
• what types of “shots” you should write into your VSL script when you use B-roll video
• why the first 30 seconds of your VSL are even more critical to making sales than the lead of your sales letter
• how to format the slides to make them easy to read and understand when doing a simple PowerPoint VSL
• a weird trick that prevents your VSL from becoming predictable and ensures your prospect absorbs more of your message
• and much more!

I think you’ll agree — your “Million Dollar VSL” report is the perfect capper on an amazing offer no aspiring copywriter will want to turn down.

Because remember…

Once you master the art of “long-form” copywriting — there isn’t a project you won’t be able to take on.

So not only will you have a skill that places you at the pinnacle of the copywriting world…

Where five-figure writing fees and six-figure royalties are not only possible — but in some of the top niches they’re the norm…

AWAI’s Accelerated Program for Seven-Figure Copywriting will make you one of the most COMPLETE copywriters working today.

This Is All Yours
When You Enroll Today!

So very quickly — a summary of what you get:

• The core Accelerated Program for Seven-Figure Copywriting — 20 lessons teaching the timeless fundamentals of persuasion and long-form sales letter writing through a blend of brand-new text, video presentations, and countless real-life copy examples
• Expert feedback from working copywriters on six writing assignments leading up to your final assignment
• A full-length sales letter sample for your portfolio, which you’ll also get expert feedback on to help you write
• A quiz at the end of every lesson to ensure and deepen your learning
• Full access to any future program updates — forever!
• “Accelerator” Bonus #1: AWAI’s All-Time Hall of Fame Collection of Top Performing Samples
• “Accelerator” Bonus #2: AWAI’s Modern Collection of Winning Direct-Response Copywriting Samples
• “Accelerator” Bonus #3: AWAI’s “Interviews with the Masters” Video Collection
• “Accelerator” Bonus #4: “Writing with CLARITY: How to Increase Your Sales — and Royalties — by Lowering Your FK Score” special report
• “Accelerator” Bonus #5: Ilise Benun’s Get Writing Clients NOW: 21-Day System
• “Accelerator” Bonus #6: Lifetime access to the WritersWanted Job Board
• “Accelerator” Bonus #7: “Turn Your Written Sales Letter into a Million-Dollar VSL” special report

So, what does it cost to get this life-changing program in your hands in the next few minutes?

Well, because sales letters are in such high demand…

And because I want to make sure when it comes to your success that cost is not a factor….

Your price today is…

Just $497!

Think about that for just a moment.

Today, you can get access to an entire “soup to nuts” program that will teach you one of the most lucrative skills as a writer…

One that could put millions of dollars in your pocket over your career…

Along with a library of seven bonuses designed to make you a better writer faster — and connect you with top clients the moment you’re ready…

For just $497…

It’s an amazing deal — and opportunity — to say the least.

And on top of everything…

We don’t want you to pay even a single penny if this program isn’t everything we say it is…

So we’re offering this incredible zero risk guaranteed:

A No-Risk Guarantee

Sign up for The Accelerated Program for Seven-Figure Copywriting today for just $497…

Dive into the program right away…

Start the lessons, start writing and get some initial feedback and direction from our expert copywriters…

Check out your bonuses… even enroll (for free) in WritersWanted and see what kind of writing gigs are out there…

And if this isn’t the absolute best resource you’ve ever seen for writing winning copy that will make you a highly paid and sought-after sales letter writer…

Just call or email our Member Success team and let them know within 30 days — and they’ll refund your payment in full — no questions asked.

But frankly, I don’t expect that to happen.

I can tell you — without hesitation or doubt — that we’ve taken our flagship program that’s responsible for creating more million-dollar copywriters than any other EVER…

And we’ve made it exponentially BETTER!

Your Time Is NOW!

And remember…

If it’s “the big money” you want as a writer…

And all the freedom that kind of money and the life of a write-from-anywhere freelance writer can bring you…

There’s simply no substitute for being a top-flight sales letter writer.

And AWAI’s all-new Accelerated Program for Seven-Figure Copywriting — with its amazing collection of free bonuses… is EVERYTHING you need to have success in this, the “pinnacle” of our industry.

So, click here to get yours today…

Take comfort in our 30-day risk free “test drive” period…

And welcome to the amazing and lucrative world of long form copywriting!

To your success,

Katie Yeakle
Executive Director & Co-Founder, AWAI

P.S. The rave reviews never stop coming in. This program has changed countless lives for the better: