Your Surest Path to
Copywriting Success
… by Far!

Hi Reader,

If you’ve been with AWAI any length of time…

Or you’re serious about becoming a successful copywriter…

You’ve no doubt heard about Circle of Success.

Circle of Success is AWAI’s most comprehensive training — by far…

It’s for people, like you, who have made up their minds about becoming a professional copywriter…

And want the kind of personalized, mentored learning experience that can have a massive impact on your success…

As well as catapult you to the “in-demand” echelons of the copywriting world faster than you ever thought possible.

High-Level Access, Guidance, and Training at Every Stage of Your Copywriting Career

As a Circle of Success member, you have the full weight, influence, and connections of the world’s largest and longest-standing copywriter training organization behind you — for as long as you need us.

You have a special “in” with all the top people here at AWAI — Rebecca, Sandy, Pam, Paul, me, and senior members of our training team.

You have lifetime access to literally tens of thousands of dollars’ worth of professional resources — including AWAI’s entire library of skill- and business-building resources.

You’re also one call or email away from your personal mentor and coach — a professional copywriter who’s there to answer questions, guide your progress, and help you move forward at every stage.

You’re invited to exclusive live events, office hours, and client Power Summits where you learn, meet, and network with top people in our industry.

I’ll share many more benefits just ahead…

Including our NEWEST one-on-one coaching technique that’s backed by neuroscience… and has been moving members forward FASTER than ever before.

But even before this major new benefit, the impact Circle of Success has had on its members is undeniable.

Steve Coombes, a copywriter who now also runs a very successful coaching business for freelancers, called joining Circle of Success his “make or break” moment:

Julie Hassett, who writes for top-level clients across many niches, told us this:

After using Circle of Success’ contacts and access to work on projects alongside top copywriters in the industry, Elizabeth Blessing told us this:

There’s also Dave Sharpe — who landed a massive web-writing job for a global client and said, very simply…

DISCLAIMER: All results mentioned are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated students have done and should not be considered average. AWAI.com makes no guarantee of any financial gain from the use of its products.

Those are just a few of the many writers who saw their fortunes change dramatically after joining Circle of Success.

And this success is not by accident.

Circle of Success is hands-on learning that’s constantly evolving… continuously adapting to the needs of the marketplace… and teaching our members accordingly.

And now, it’s taken another leap forward…

With an exciting all-new layer of hands-on training designed to get you moving — and paid — even faster…

— Introducing W.I.N.^™ — The Success Coaching for Copywriters Backed by Neuroscience!

If you’ve ever felt stuck as a writer…

Not sure what to do next…

Or you’re taking training after training and not making the progress you expected…

You’re not alone.

More importantly… it’s not your fault.

We’ve been taught to believe success comes from “learning more”… another class, another book, another credential.

So when you feel stuck, your instinct is to chase the next skill, hoping everything will finally click.

But neuroscience shows this kind of unfocused learning actually stalls momentum.

Here’s why:

When your brain doesn’t detect progress — a clear, tangible “win” — it withholds dopamine, the chemical that makes achievement feel good.

Without it, there’s no motivation to keep going.

No wins = no dopamine.

Just more overwhelm, paralysis, and that sinking feeling you’re not getting anywhere.

AWAI President Rebecca Matter saw this first-hand.

After years of investing heavily in professional development, the most effective coaching she experienced wasn’t through endless courses or programs…

It was coaching that promoted small, specific wins that left her energized and eager for the next step.

Reading Wolfram Schultz’s landmark neuron research confirmed it: dopamine spikes occur when outcomes exceed expectations.

And that’s when it clicked:

The same science-backed coaching model Rebecca was experiencing at the highest executive levels… could be adapted specifically for copywriters!

For most of this year, she studied and refined her technique — and quietly tested it on some Circle of Success members…

She calls it W.I.N.™ — short for Wins in Neuroprogression…

But it could just as easily stand for “What’s Important Now.”

Because W.I.N.™ coaching delivers what traditional training never can: a tangible win for your writing career FAST — no matter where you are in your journey.

It works because it’s truly personal.

It’s not a rigid system or based off a generic checklist. That’s because every writer’s challenges are unique — and it takes an experienced coach to pinpoint the next step that moves you forward.

And the results?

Undeniable.

“Next Step” Coaching Created to Trigger Breakthroughs…

These breakthroughs didn’t come out of thin air.

They didn’t come from being told to “try again” after you’ve filled your head with more training.

And they didn’t come from following a “one size fits all” plan.

No…

They came from a coach who knew the writer’s situation… and recommended one simple action aimed at generating a tangible dopamine win…

Anything from getting your first credibility article written and published… to landing a new client… to generating sales copy that blows a long-standing control out of the water!

And as incredible as it may seem, W.I.N.™ coaching is just one way we’ll work hand in hand with you to move your writing career forward in dramatic fashion.

In fact, our focus turns to you IMMEDIATELY upon joining.

Within hours we’ll…

• Connect with you personally and help kick-start your journey so you know how to get the most out of every Circle benefit — from mentorship to community to curriculum…
• Create a personalized learning plan tailored to your interests and niche — and help keep you accountable and on track…
• Introduce you to top AWAI mentors, copy chiefs, and expert instructors — people you can lean on whenever you need support or direction…
• Help you develop your writing skills fast — with opportunities to receive feedback and guidance from working pros on real assignments…
• Pair you with marketers, coaches, and experienced writers who can help shape your growth…
• Invite you to members-only sessions where you’ll get proven business-building strategies and collaborate with some of the most successful names in the business…
• And when you’re ready, help you connect directly with the clients you want to work with — and make sure you’re fully prepared to impress.

But Circle’s personal attention doesn’t stop there.

Need support on a live writing assignment? You’ll even have top working copywriters you can call on for help, insight, and real-world advice.

Want some insider’s advice on a certain niche? One call to your mentor ensures they can help you or point you to someone who can.

Not sure what to charge for a project or a series of projects? When you’re a Circle member, that information is an email away — along with expert advice on how to position your proposal like a pro.

As part of your COS membership, you also gain full access to Copywriting Academy — our most in-depth, structured, and results-driven training.

It’s not just another “course” on copywriting.

It’s a full professional curriculum that we’re transforming to teach you everything businesses are looking for today…

Including the fundamentals of persuasive writing, the art of direct response, and the 5 Core Capabilities that every high-level writer needs in today’s AI-transformed marketplace:

1. Persuasive Writing
2. Marketing Strategy
3. AI-Assisted Content Creation
4. Smart Editing
5. Professional Client Service

Inside Academy, you’ll not only learn — you’ll write, revise, test, and earn your place among professionals.

It’s the only training program where you must pass real writing assignments and assessments to earn your industry-recognized certification as a direct-response copywriter.

And while others have paid thousands to join Copywriting Academy, it’s included at no cost as part of your Circle of Success membership.

More on Academy shortly…

But just know that in addition to A-level training and powerful coaching like W.I.N.™…

Circle of Success is like having an entire professional support team by your side 24/7 at EVERY stage — from the time you start learning… to when you’re ready to start building your business… to well into your career.

And because of the SPEED with which you’ll be mastering marketable skills… many Circle of Success members start generating income as writers while they’re learning!

Like what happened for new Circle members Rebekah Mays, Mike Minicucci, Zoe Blarowski, Shirley Ann Chua, Brad Dunsé, and others who told us they landed assignments with fees ranging from $2,000 to $10,000…

Or Derek Coleman, who had been a Circle of Success member for only a few months when he sent us this note:

And then there’s Circle of Success member Raechel Pierce — she was brand new to copywriting when she wrote to tell us she landed FIVE paid writing assignments with a health company she approached, including a pair of case studies and a white paper.

She’d never written those projects before — but everything she needed to succeed was waiting for her inside the all-access library… and help from her coach if she needed it.

There are countless stories like these inside the Circle of Success community.

But no story better illustrates the full, transformative potential of COS than the rise of Jon Stoltzfus…

One Man’s Incredible Transformation
from Aerospace Engineer to
A-Level Copywriter

At first glance, Jon would seem as far removed from copywriting as anyone could be.

He spent years as an aerospace engineer contractor, working long hours under constant stress, always wondering if the next layoff was just around the corner.

But he’d always had two passions: writing and investing…

So when he discovered it was copywriters who wrote those financial sales letters he’d get in the mail and online — he did a little research… and discovered that many people who write those letters had connections to AWAI.

He was determined to join them. The idea of choosing his own hours, working from anywhere, and getting to write about finance and investing was too good to ignore!

But Jon knew from his years as an engineer that to be ultra-successful at writing, he would have to immerse himself in his new craft…

He wanted to know the advanced secrets… learn more about the Big Ideas that drive successful sales letters… write meaningful copy…

And get professional feedback on his work.

He wanted to know that if he ever had any questions about writing or any other aspect of the business, there was someone he could call or email for the answer.

He wanted to get to know industry influencers…

Find out which companies were looking for new copywriters.

And more importantly…

He needed to make certain they got to know him.

In short — he was looking for a “partnership” in learning… someone who could teach him, guide him, and champion his success.

So, Jon did what many of our most successful members do.

He joined Circle of Success.

Immediately, Jon had access to everything:

More than $60,000 in professional training, a team of mentors, exclusive access to events, and one-on-one support to help him build a personalized path — just for him.

We helped him identify the right niche…

Introduced him to the top people in his industry…

Reviewed his copy — and when it was ready, helped him make sure the right people saw it.

And that’s when things took off.

Today, Jon is an A-level copywriter and marketing leader with million-dollar controls under his belt and is running both copy and marketing teams.

He tells us he was earning more as a writer in his first two years than he ever did as an engineer. But most importantly, he’s finally living life on his terms.

Jon’s story is a perfect illustration of why joining Circle of Success is such a life-altering move for so many people.

So are the fast breakthroughs Elizabeth, Steve, Dave, Julie, and Derek experienced…

And the many new writers who landed paying clients after just a session or two of one-on-one W.I.N.™ coaching.

They all made the same decision — to step up to this elite level — and their careers took off.

Now it’s your turn.

Because right now, you have the opportunity to join Circle of Success — and immediately take advantage of everything membership includes.

But before we get to your special pricing and terms…

You’ve met some members…

You’ve seen the big picture…

Now let’s take a closer look at how it works — and what happens the moment you join.

As you read through the many benefits, remember this:

Every Circle of Success journey is personalized — built around your interests and the kind of writer’s life you want to create.

But for every member, it begins with one of the most appreciated aspects of COS:

Free Lifetime Access to AWAI’s Extensive (and Growing) Resource Library

In the nearly 30 years AWAI has been helping aspiring writers, we’ve amassed the largest and most comprehensive learning library for copywriters on planet Earth.

Over 100 self-paced training programs, interactive courses, business-building guides, templates, books, and more…

All of which, if you were to buy them separately through our website, would cost you over $60,000.

As a Circle of Success member — you’re entitled to all of it.

Why give you everything in our self-paced program library?

Not so you’re endlessly taking program after program…

But because there may come a time when your coach recommends you brush up on a particular skill for your next step…

And we don’t ever want you to worry about whether you have a way to learn that skill or need to buy something new!

Not only do you get lifetime access to every self-paced training resource AWAI offers now, but…

You get every NEW self-paced program we add in the future as well!

Members appreciate this “all-access pass” because it’s one more way Circle of Success gives you all the tools you need to be successful.

Circle member Julia Borgini says having access to everything “gives her options” when her clients ask for a project type she might not have written yet…

Circle member Christina Gillick told us…

Now…

There are far, far too many programs to describe for you in this invitation. But if you’d like to see a partial listing of all the self-paced and business-building resources you’ll be entitled to, click here and a separate window will pop up.

And as a practical matter, there are some resources we regret cannot be included with Circle of Success…

They include such “limited participation” offerings as admission to live learning events such as AWAI certification trainings…

As well as resources owned wholly or in part by our strategic partners.

But, as a Circle of Success member, you will receive priority access (and the lowest price) to these high-level, limited-participation learning events via early “first right of acceptance” invitations.

Of course, access to our entire self-paced training library — as amazing as that is and as much as members love it — is just one small benefit of Circle of Success membership…

What really makes Circle of Success so transformative is all the one-on-one guidance, personalized learning, collaboration, and real-world writing you’ll do.

Here are just some of the major “personalized” experiences you’ll enjoy as a Circle member.

It begins with career guidance…

I mentioned Academy earlier…

Simply put, it’s the most comprehensive “soup to nuts” training in becoming a professional, A-level persuasive direct-response copywriter in our industry.

And it comes with an added (and incredibly valuable) perk:

A professional, industry-recognized certification in direct-response copywriting:

Because it’s impossible to get a degree in direct-response copywriting from colleges or universities — this is something businesses have long wanted…

A way to know with absolute certainty that the writer they’re considering has done the work… done the writing… and knows their stuff!

And because we’re the world’s oldest and most respected training school for copywriters, they turned to us…

And we created Academy.

As an Academy student, you gain a deep, unshakable foundation in the skill of copywriting and the art of persuasive writing…

You’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.

You write — a lot.

You get written constructive feedback and direction throughout every level from professional writers… ensuring your final copy is of the highest level possible.

You apply your newly learned skills to the kind of real-world writing projects businesses need…

And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.

Once you’ve ascended through the levels of core learning, there’s a final exam that will test you on everything you’ve learned…

Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of writing projects businesses need most.

Successfully complete both — including an 80% score or better on the exam…

And you’re awarded AWAI’s coveted and industry-recognized Direct Response Copywriter Certification…

But it doesn’t stop there…

Upon graduation you’ll be invited to a series of Academy’s exclusive Copywriter Practicums…

Practicums are “simulated” learning environments where you gain more confidence by getting to see and experience what it’s like to be hired by and “work” for an actual client…

Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…

You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.

Better still, immediately after graduation you’ll get to participate in not one but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.

And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.

No question, Academy is a huge and consequential learning experience Circle of Success members get to enjoy…

One we’ll be offering to professionals as executive-level training for nearly $6,000.

But through our 28 years of working with writers, we’ve learned that the more access you have to different forms of learning… the better.

Ongoing Live Events and Workshops — Exclusive to Circle Members

Being a professional means constantly working on your craft…

Mastering new and deeper skills… building your professional network… connecting with peers… brainstorming new ideas… learning how to grow your business… and making sure you have the support you need to succeed.

To help you, we invite leading experts, entrepreneurs, and coaches who share their wisdom and experience with you — top names like Yanik Silver, Laura Belgray, Ilise Benun…

But these Circle-exclusive events aren’t just dry lectures…

Instead, you get to interact with these experts in an intimate setting, practice new skills in real time, and make powerful connections that help propel your dreams forward.

And if for any reason you can’t make these or any meeting or workshop “live,” not to worry…

EVERY Circle of Success live event is recorded in full and available on your Member Page along with any and all supporting material.

In fact, when you join today, you’ll be able to catch up on no fewer than 10 of our most popular meetings covering topics ranging from using the power of AI with David Deutsch… to unleashing your creativity with renowned writer and entrepreneur Yanik Silver… to what every copywriter needs to know about working with copy chiefs with A-level copywriter and copy chief Angie Colee… and more.

So much GREAT information through these “deep dives” into topics you can’t learn about anywhere else…

But live workshops are just one of many, many ongoing benefits of Circle of Success…

There’s also…

As much as you love writing, writing isn’t a “hobby” for you…

You’re here to make money.

And that’s where our “Get Clients” Power Summits alone are worth the price of Circle membership!

These fast-paced, online, interactive training events are hyper-focused on teaching you a WRITING SKILL YOU CAN USE in a matter of days — not weeks or months.

A copy project that virtually all companies need… and can be applied to ANY niche of the digital marketing world.

The premise is very simple:

First, we teach you to write a given project type…

Next, we introduce you to, and show you how to land, clients who are looking for the writing skill we just taught you…

So that in just a day or two — you have a skill and a potential client to write for!

And here’s the thing…

Not only do “Get Clients” Power Summits see members land clients and paid writing assignments in record time…

But clients love them because it’s a chance to meet and work with desperately needed new writers.

Like The Unstoppable CEO’s Steven Gordon told us…

“We hired three Circle members at one COS summit. What I love about working with AWAI-trained writers is that they get up to speed fast, write clearly, and can deliver even complex copywriting projects.

“We’ll be hiring three more this year.”

And just like all live events, every minute of every Power Summit is recorded in full, so you can catch up anytime… PLUS take in extremely valuable summits that have already taken place…

Like our recent summit on building your client base with AI, where “freelancer’s best friend” Ilise Benun shows you how to “automate” the client acquisition process so that clients come to you — faster than you ever believed possible…

Or our recent summit on landing clients at business events — where our own Pam Foster and a long list of guest freelance writers walk you step-by-step through one of the easiest ways to land that first client as a writer…

And then there’s our Content Marketing Magnetism for Freelancers Summit where Ilise helps you create a content marketing strategy for your own business that establishes your credibility as a writer and lets clients know you can handle the task…

Plus over a dozen additional Power Summits that you can catch up on the moment you become a member.

So regular live events and quarterly “Get Clients” Power Summits — two more HUGE benefits of Circle of Success membership.

That’s why we’ve made it our focus to build the biggest team of mentors and coaches — real, active, and working copywriters who write and deal with clients every day…

Writers across all kinds of specialties and niches…

Writers who aren’t long removed from where you are now…

And are willing to step in and help you anytime you need guidance, direction, a “gut check” on something you’ve written, or just a simple question answered…

Without a doubt, your Circle of Success will be your lifeline — so much so, in fact, that many AWAI members form powerful bonds and friendships with their mentors that have lasted years.

And when you’re ready to make major strides in your writing — don’t forget about our latest “laser-focused” W.I.N.™ coaching…

Short for Wins in Neuroprogression — this is the breakthrough coaching method Rebecca introduced that breaks your major goals into one clear, specific step you can take right now…

A step that produces a real win.

Wins that produce dopamine…

So future wins add up fast.

We’ve already seen members land clients in just days, sign major contracts, and even overcome imposter syndrome — simply by taking that next W.I.N.™ step.

Best of all, you can experience W.I.N.™ coaching in two ways inside Circle of Success:

• Weekly group sessions — where you learn alongside other writers, see their breakthroughs, and get your own “next step” mapped out.
• Private one-on-one sessions — where you and a coach zero in on your exact situation and design your next win together.

With All This…

When you join Circle of Success today, you get…

Immediate access to group W.I.N.™ coaching…

Mentors to guide you…

Coaches to help you with your copy…

Our exclusive Academy training…

Lifetime access to all Circle-exclusive live events and workshops…

Power Summits…

One-on-one mentoring…

Unlimited copy reviews…

Collaboration opportunities with A-level writers…

And, of course, access to over $60,000 worth of skill- and business-building resources…

I can only assume you’re beginning to sense what a life-altering experience Circle of Success can be for any aspiring writer.

But we’re not finished with all the ways we can help you grow and succeed as a writer…

We’ll Make Certain You Have the
Knowledge, Skills, Tools, and
Confidence to Succeed When Clients Call

You will reach a point — probably much sooner than you think — when it’s time to go into the market and start working with real clients.

This is where Circle of Success membership is worth its weight in gold. Because as “one of us,” you can always reach out to us when you need help.

Free Copywriting and
Client-Focused Bootcamps!

AWAI’s industry-famous Copywriting Bootcamp is the “event of the year” for copywriters.

The experts you learn from, the knowledge you gain, and the contacts you meet can and will have a profound impact on your writing career.

Bootcamp is all about improving your writing… deepening your understanding of the latest marketing principles working in direct response…

And clients — finding them, landing them, meeting them… even getting a chance to write copy for them!

You’ll be “in the room” for dozens of on-point, highly relevant expert presentations and panel events using a dynamic online platform that lets you interact with presenters in real time, “meet up” in private themed rooms, connect with your fellow writers, access training materials and presenter notes in real time, and more.

I could go on and on about the energy and excitement surrounding Bootcamp. But nobody says it better than members who have been there.

And of course, as a Circle of Success member, you have unlimited “virtual” access to all Bootcamp events and presentations… free for life!

No question, Bootcamps are a huge part of the Circle experience… and a place where countless careers have taken flight.

But there’s more…

WritersWanted AWAI’s Curated Interactive Job Board

This game changer is a testament to the massive demand for copywriters today…

WritersWanted is AWAI’s exclusive jobs portal, with thousands of hand-curated writing jobs from hundreds of industries…

With new ones being added every day!

WritersWanted lets you set up your own account where you can create and post your resume, along with writing samples and AWAI certification details, so companies can find you…

Or simply search the thousands of jobs, with the ability to filter your search to freelance, in-house, full-time, part-time… even by project type — content, email, sales letters, and more.

You can even set alerts so that a direct email is sent to you when a new specific job type is posted on the site.

And — if you find a writing job you’re interested in — simply click the link and contact them directly, attaching a cover letter, your resume, and any samples you want to send!

Again, access to WritersWanted will cost other members hundreds of dollars per year…

But Circle of Success members get FREE access to it for life!

Circle of Success Community

It was Ernest Hemingway who said, “Writing, at its best, is a lonely life.” With all due respect to one of our favorite writers, not so when you’re a Circle of Success member!

With all your “connection” options, whether through Bootcamp, your mentors, or all the collaboration opportunities…

You get the best of both worlds — total freedom to make a great living from anywhere in the world AND full access to a community of writers, experts, clients, and peers who span the globe… including everyone here at AWAI: Rebecca, Paul, Sandy, Pam, me, and our entire team.

As a Circle member — you’ll never be on your own!

Guidance, training, support, W.I.N.™ coaching, inspiration, empowerment — you get it all with Circle of Success.

And there are many more benefits I haven’t covered… many more benefits we’re adding all the time.

It’s why Circle of Success members are the writers the industry looks to FIRST when they come to us looking for new writers.

Companies know the high level of training you get… and the support that’s there when you need it.

They’ve seen the success other Circle members have had.

And just as important…

They know you’re serious.

They’re aware of the investment you’ve made in yourself — both in effort and in money.

By joining Circle of Success, you’ve raised your hand… and sent a clear signal to the entire industry that…

You Want This!

It’s All Waiting for You Now!

As you can see — there’s no experience anywhere quite like Circle of Success.

Some have compared it to a “university” for copywriters…

A “PhD” in the art of persuasion.

We think it’s much more than that…

Most universities don’t give you a skill that can start making you money immediately — while you learn…

Universities don’t provide you with lifetime mentors you can contact when you need assistance throughout your writing career.

Universities don’t give you all the time you need to be successful.

Universities don’t help you land clients… and champion your success long after you’ve “graduated.”

And universities don’t continue to be a professional resource for you…

Give you lifetime access to all their resources…

Invite you to endless working summits that help you grow your business… expand your knowledge…

And keep you up to date on the latest developments in your field.

Circle of Success gives you all of it — and more.

That’s why I’m so excited to invite you into our small, very special group today.

If you love to write…

If you’re motivated to succeed…

If you commit to putting the experts and the resources to work for you as a Circle of Success member…

If you take full advantage of AWAI’s access to the writers, influencers, and companies that can advance your career…

If you let your mentors guide and motivate you…

Circle of Success will ensure that you achieve your goals as a writer.

We’ve had far too many successful members benefit from Circle of Success to believe otherwise.

Like Jon, who replaced his engineer’s salary as an A-level copywriter and copy chief…

Like Mindy McHorse, who was able to escape her cubicle where she was buried in spreadsheets all day — and now earns six figures writing fun copy while still being able to manage her kids’ busy schedules…

Like Rachael Gray, who discovered AWAI while still in college… took full advantage of her Circle of Success benefits… and in her first year, earned more than she ever expected to make as a new college grad working a “real job”…

Like Cindy Cyr, who, freed from her 9—5 job, was able to “write on the road” and maintain homes in Los Angeles, California and Jacksonville Beach, Florida, as her teenage son was launching his music career…

Like Steve Maurer, the electrician at a food processing plant who went from making $25 an hour fixing machines… to $200 an hour writing about them for the B2B industry…

Like Dave Sharpe, the web specialist I told you about earlier who landed a whale of a new corporate client… on top of what he currently bills for his web-writing work…

And the hundreds of other AWAI members who have stepped up to Circle of Success and told us how their careers have soared as a result.

I love this note Circle member Sharlet Brennan sent Rebecca about how her membership helped her become a successful business-to-business (B2B) writer:

As these writers and countless others will attest, you’ll be amazed at how quickly things move once you come on board… and decide “it’s time!”

As a new Circle of Success member, you can begin your ascent the instant you’re ready.

In no time, you can have your Career Action Plan call with one of our guidance experts. They’ll help you put a plan in place and give you a learning path to follow.

And then, you’ll be motivated to take one small step forward — by us, by your mentor, by your peers, by marketers waiting to look at your work, by the coaches you’ll work with.

But your one-on-one experiences don’t end there.

You’ll have your mentors…

You’ll have your support system — your very own “Rolodex” of people you can call when you need help.

If you like, you can start right way on Academy, where you’ll gain that all-important persuasive writing foundation.

You’ll write.

You’ll get feedback.

You’ll learn how to land that all-important first client in your chosen niche.

And when you need help with your project — simply ask your mentor to hook you up with a writing professional you can collaborate with.

It’s the very best way to learn.

Day by day, week by week, month by month… your knowledge and confidence will grow.

You will no longer struggle with the letter-writing process.

The words and powerful ideas will simply come to you…

You’ll know instinctively how to grab your reader’s attention… how to write in a conversational yet convincing tone…

You’ll know how to gain your reader’s trust… how to build excitement and acceptance with every paragraph… and, most importantly, have your prospect wanting to buy what you’re selling long before the letter ends.

And, while you’re perfecting the writing process, you’ll be learning the “business” side of things…

Marketing…

Where the opportunities are…

Who the biggest (and highest-paying) clients are…

What they expect of you… and how to work with them in the most professional manner.

Through it all, you’ll be building up a contact list of friends, writers, marketers, and other business associates who can have a profound impact on your writing career.

You’ll have a level of access to Rebecca, Paul, Sandy, Pam, me, and others here at AWAI that we can’t possibly give to the tens of thousands of regular AWAI members.

You’ll be learning from — and getting to know — some of the biggest names in our industry…

Many are million-dollar copywriters… who routinely write sales letters that generate millions of dollars in sales for multimillion-dollar companies…

And even more importantly…

They’ll get to know you.

Not just as “writers”…

But also as friends, colleagues, and — one day very soon — fellow professionals.

You can search the globe, but you won’t find a program that’s minted more A-level copywriters than Circle of Success.

That’s why we’re looking for a handful of serious people who want to continue this tradition — and are ready to quickly move their writing careers forward.

And given that you’ve taken steps to learn and grow as a copywriter by joining AWAI… you’ve demonstrated to us and the industry that you are serious…

You’ll come to see copywriting as the in-demand, financially valuable skill that it truly is…

As a student of our industry, you see that copy is everywhere — websites, blogs, social media, email, search engines, sales promotions…

And you immediately grasp why companies today simply can’t compete in this new era of digital marketing without a never-ending stream of new copy and content!

AI is here and you’ll experience firsthand what writers and marketers know, as well as the entire industry:

It’s powerful technology that will help you write, research, and generate ideas faster… but it cannot share stories, convey empathy, or know your reader or your client’s product like a skilled copywriter can…

And, like us, you’ll understand that the copywriters who thrive in this new era of writing will be those who know how to put the “enhanced search” powers of AI to work for them… not the other way around…

As a Circle of Success member, you’ll be at the forefront of it all!

And then there’s the money.

There are so many options for writers these days…

Opportunities where skilled writers earn $3,000, $4,000, $5,000 per month retainers per client — just to write content, write emails, or manage a company’s social media platforms.

In the B2B world, writers can make a six-figure living telling “success” stories and explaining how products work!

We’ve even had Circle members enter the high-paying financial and health publishing fields… and earn more from a single sales letter than most people earn in a year!

Others have gone on to use their copywriting skills and marketing knowledge to launch their own businesses…

From Christina Gillick’s online earring business that lets her and her husband enjoy the leisurely lifestyle they’ve always dreamed about…

To writers like Mike Ward, who used his writing and business skills to launch a publishing company with $300 million in annual sales… and recently retired a multimillionaire…

That’s an extreme, of course…

But now, with AI, there’s new opportunity…

Where you can step in as the guide and writer so many smaller and medium-sized companies — businesses not large enough to have their own marketing team — need to drive sales and growth…

With a skill AWAI will be teaching going forward.

What Happens When
You Say “Yes” Today

So, right now, I think it’s important to stop and talk honestly for a moment about what you’re really saying “yes” to when you join Circle of Success today…

And why this invitation is such a smart (and rare) move to make at this exact point in your copywriting journey.

Because if you’ve read this far, you already know what Circle of Success is.

You know it gives you the most complete education in persuasive writing available anywhere…

Training you can apply to any niche, any project, any client, at any stage of your career.

You know it comes with personalized mentorship, expert feedback, one-on-one planning, live training, full access to Academy, and the support of an entire community of professional writers and experts who care deeply about your success.

And, of course, there’s the extraordinary power of W.I.N.™ coaching — where every session is designed to deliver a dopamine-rich win and move you forward on your path to success.

But when you say “yes” today, you’re saying yes to something bigger.

You’re saying “yes” to never again wondering what your next step should be.

“Yes” to getting paid for your writing (and knowledge) sooner.

“Yes” to turning your skills into real income and long-term opportunity.

“Yes” to thinking like a professional, acting like a professional, and being treated like one by the clients you serve.

“Yes” to having everything you need — resources, roadmaps, people, and support — in one place, for life.

And you’re saying “yes” at a moment we believe is one of the most important in your entire journey.

Because right now, you’re at a crucial pivot point.

You’ve moved beyond curiosity.

You’re taking action.

You’re serious about a career as an elite copywriter — equipped to deliver exactly what businesses need in this important moment.

And that’s why we’re inviting you to join under such generous and opportunity-rich terms.

Your Most Affordable
Path to Mastery Starts Here

Here’s what that looks like:

First, the price for lifetime membership in Circle of Success for AWAI members is normally $17,500.

That includes access to everything AWAI has to offer…

W.I.N.™ coaching whenever you need it…

All those self-paced programs, Copywriting Academy, mentorship, community, and live training, and every resource we add going forward…

For as long as you remain a member.

Your IMMEDIATE $2,500 Discount…

But in celebration of our new W.I.N.™ coaching, we’re taking $2,500 off immediately.

That brings your total to $15,000.

And then we’re doing something even more meaningful — something many of our most successful writers have taken advantage of in the past:

Your Full Spending Credit (All the Way Back to October 1, 2024)

We’re applying a FULL CREDIT for everything you’ve spent with AWAI in the past 12 months toward that total… all the way back to October 1, 2024.

Every program, every live event, every course, every certification counts — no caps, no exclusions, no exceptions…

Even if what you’ve spent equals the full cost of Circle membership, we’ll honor it!

It’s our way of rewarding you for the momentum you’ve built… and making this next step a no-brainer.

And we won’t bicker over a few days…

If you attended a premium event last September or even August — that’s in play too.

If you’re ready to transform your writing, we’ll do everything in our power to help you.

And to make it even easier, you don’t have to pay the full price of membership today…

You can get started today for just $995.

That’s not a “trial access” offer — it gets you access to EVERYTHING, immediately…

Our entire library, invitations to live events, community, mentors, coaching, copy feedback, collaborations, instant access to this year’s 2025 Copywriting Bootcamp sessions, Town Halls, and yes… even W.I.N.™ coaching!

ALL the full benefits of Circle of Success membership.

No-Fee, No-Interest Payment Plan (or Pay in Full and Save More)

Whatever your balance is after your credits and discount can be divided into 24 easy, interest-free payments.

Or, if you prefer to pay in full once your spending credits have been subtracted, you’ll save another $1,000.

Then, once you join, you’ll have 30 full days to explore everything Circle of Success has to offer — including your Career Action Plan call and your personalized plan.

If you ultimately decide it’s not for you, we’ll apply every penny you paid as a credit toward any AWAI program or training in the future.

No Contracts, No Obligation…

And even after your 30-day trial…

You’re never locked in.

There are no contracts.

No long-term commitments.

No obligation to stay a member whatsoever.

You can pause or cancel your membership at any time, and we’ll stop your payments going forward.

For a serious writer, there’s truly no risk.

So, that’s the deal… the “professional investment” side of Circle of Success.

A Future with More
Possibility than Ever

But there is something very real on the other side of this decision…

Something that comes with knowing you have the full weight of AWAI behind you — and an army of experts you can lean on for advice and support anytime you need it.

That means…

• a stronger foundation — built on proven principles, expert feedback, and real-world experience that separates working writers from dabblers.
• faster momentum — because you’ll always know your next step and have the skills, support, and confidence to take it.
• greater clarity — about your niche, your goals, your clients, and your path forward, so you can stop second-guessing and start moving with purpose.
• unshakable confidence — the kind that comes from knowing you’ve been trained and mentored by the best in the business, and you’re ready to deliver.
• real control over your future — where your writing gives you the freedom to work when, where, and with whom you want… with no limits on your income or lifestyle.

Because Circle of Success is not about the “stuff” — it’s about the intangibles.

It’s about this rare pivotal moment…

The kind that shows up quietly but has the power to change everything.

You’ve already done the hard part:

You’ve started.

You’ve taken action.

You’ve invested time, energy, and money to learn about the opportunity and start building your skills.

You’ve shown up for yourself.

Now the question is whether you’re ready to take that next, defining step…

To commit fully to the future you see for yourself.

A future where your writing opens doors.

Where clients pay you well — and respect you — for your ideas and the value you bring.

Copywriting, remember, is a financially valuable skill that can serve and reward you for a lifetime…

It’s a career that’s all yours…

Where you can work from anywhere, on your terms, without limits on what you earn or how you live.

Where you're constantly growing, creating, contributing — and enjoying the kind of freedom and control most people only dream about.

That’s exactly the kind of life Circle of Success is designed to help you build… faster, with less guesswork, more guidance, and a community that’s got your back the whole way.

If that’s the kind of future you want…

And you’re ready to build it with the full support of people who’ve helped hundreds of writers do the same…

Then now’s your moment.

Let’s Get Your
New Writing Career Started!

Join Circle of Success now with your $995 deposit…

We’ll set up your myAWAI account so you have full access to our entire library of resources…

You’ll hear from Barbara Hume or Eric Schlosser from our Senior Guidance Team.

They’ll walk you through all the benefits now available to you… make sure you know exactly what you have access to… and help you prioritize where to begin based on your goals.

From there…

We’ll help you schedule your Career Action Plan call…

We’ll invite you to our next LIVE W.I.N.™ coaching event, which — because it’s weekly — is literally just days away. (Or, we can help you schedule a time to meet one-on-one with your coach if you want to discuss your next step privately.)

We’ll tell you more about all the resources you’ll have access to and how to access them — as early as today if you’d like.

And even though our 2026 Bootcamp is still a ways off, we can make a note to “lock in” your spot for next October, so you don’t have to worry about it later.

We’ll then work on putting together a customized learning path for you.

You’ll meet your mentor…

And in no time you’ll be on a very fast track to mastering your first writing skill and landing your first paycheck as a writer.

Click here to go to the Circle of Success invitation and registration page…

You’ll see a summary of everything you get… full details of payment plans… and more.

If you prefer, you can call Barb or Eric here:

They’re available during regular business hours, 9 a.m. to 5 p.m. Eastern Time… happy to answer your questions as well as discuss your copywriting aspirations and the best way to get there…

All with zero obligation.

They can even add up your spending credits “on the spot” and tell you what all your discounts add up to — and what your payments would be.

In short, this is your moment…

An opportunity to change the course of your professional career… and along with that — your life.

Join Circle of Success under these exciting terms today!

Rebecca, the entire AWAI team, and I look forward to celebrating your success in the days ahead!

To your success,

Katie Yeakle
Executive Director, AWAI

P.S. I know there’s a lot coming at you with this Circle of Success invitation — so let me quickly recap the most important points working in your favor:

• You’ll be invited to live W.I.N.™ group coaching session — plus have the opportunity to take part in one-on-one W.I.N.™ coaching.
• Activate lifetime Circle of Success membership today for just $995 — the lowest price you’ll ever see.
• Receive a full credit for everything you’ve spent with AWAI in the past 12 months — applied toward membership (an incentive that may never be offered again).
• Zero-interest payment plan, no credit checks, and payments made directly to AWAI — making membership accessible for any serious writer.
• Full IMMEDIATE access to our entire library of self-paced courses, programs, and templates… Copywriting Academy… member-only live training… mentoring… lifetime group and private W.I.N.™ coaching, and more.
• Total flexibility, with no contracts and never an obligation to stay — remain a member for as long as you want our personal support!

Most importantly, when you join Circle of Success, you’re welcomed into a small, dedicated community of experts whose only mission is to see you succeed as a professional writer!