AWAI Is Looking for a Small Group of Writers to Partner With — Starting October 2
- get mentorship and coaching in the key skills you need to make a great living as a writer…
- build a portfolio of REAL and diverse “client-ready” work you can proudly show prospective clients, and…
- earn professional credentials that prove what you can do.
(You can take part even if you’re just starting out, have never landed a client, or still wonder whether you’re good enough.)
From the Desk of Katie Yeakle, Executive Director, AWAI
Hi Reader,
If you want to finally build a writing career you love…
One that fulfills you…
One with the potential to pay you far more than you’re making in your current job or career…
And one that puts you in control of your days, your income, and the kind of work you do…
Then this is your chance.
Because starting on October 2…
AWAI is looking to closely partner with a small group of writers and help them make the leap from wanting to earn a living as a writer…
To actually doing it.
Yes, that’s a big promise.
But if there’s one thing we know how to do…
It’s help people who want to write for a living turn that desire into a real career that pays real money.
After all, we’ve been doing it for nearly 30 years.
In that time, we’ve shown people from all walks of life the skills they need to get paid for their writing…
And we’ve documented more than 485 success stories from writers who used those skills to change their careers and their lives…
Like Mindy McHorse, who was stuck in a corporate cubicle she’d outgrown. Now she earns six figures as a copywriter while setting her own schedule around her kids…
Or Liz Farr, a stressed-out CPA who discovered copywriting. Today she earns more as a writer than she ever did as an accountant…
Or Curtis Dennis, who turned to copywriting after 40 years as a commercial contractor. Today, he earns just shy of six figures — and has traded his three-hour commute for a 30-second walk to his home office…
And Kazi Quinton, a former U.K. crime investigator who had the drive but, in her words, “never had the roadmap” — until she found AWAI. Now she writes full time for clients around the world.
There are dozens more like them.
And today…
AWAI is looking to work closely with a small group of writers — until they’ve turned writing into a real career.
To be clear, this is unlike ANY training, mentorship, intensive, or program we’ve ever offered.
It’s a completely new, hands-on way for us to help serious writers make the leap into the professional world.
And the only way to accept the invitation I’m extending to you today is right here on this page.
In fact, I believe what we’re about to do will completely change how writers like you become working professionals.
In short, it’s a way for you to…
… join a small, closely mentored group with inside access to AWAI’s working writers and coaches — people who’ll look at your work, tell you where you stand, and get you to a professional standard…
… get behind-the-scenes experience with the briefs, assignments, and expectations real working writers face — while building the portfolio and credentials that prove you can do the job…
… and get your best work in front of people who are actually looking to hire writers — starting with us.
It’s a level of access and hands-on career development we’ve never opened up before.
And perhaps the most exciting element is this:
You don’t need previous experience to be a part of it.
In fact, you don’t even need to know yet whether your writing is good enough.
All we’re looking for is the willingness to write, take feedback, and do the work.
Because our goal with this new initiative is very simple:
To help you become the kind of writer clients want to hire — and fast-track your path to a real writing career.
If you want to make a great living doing something you genuinely love…
… and have the freedom to build the life you want around it… then I believe there’s no better way to get there than what I’m about to show you.
In a moment, you’ll see exactly how this partnership works…
… including how you can be one of the lucky writers who take part.
But first, I want to explain why we decided to do this in the first place.
For nearly 30 years, we’ve watched everyday people turn their love of writing into something they can actually make a living from.
We’ve also watched plenty of talented, hardworking people never quite get there.
And over the years, we kept seeing the same reason why.
They were trying to make the leap alone.
They’d learned the skills.
The hard part was knowing whether they were ready to use them professionally.
Was their writing actually good enough?
What did they still need to improve?
What should they work on next?
How do they build the kind of experience and proof a client will take seriously?
And once they’re ready… how do they actually turn all of that into paying work?
That’s where having someone experienced alongside you makes all the difference.
Someone who’s done it…
Who can look at your work and tell you the truth about it…
And who stays with you until it’s working.
If you were lucky enough to land an “in-house” copywriting job, that’s the kind of support you’d get.
You’d have experienced people around you, helping you get better while you worked on real projects
Most writers never get that chance.
So we decided to do something about it.
We created a new, much more hands-on approach to developing professional writers…
… one designed to bridge that difficult gap between learning the craft and actually being ready to earn a living from it.
Simply put:
It’s a totally new way to turbo-charge your skills and break into the ranks of successful, well-paid writers.
And starting October 2, a small group of writers will be the first to experience it.
My hope is you’ll be one of them.
Because it’s designed to give you the kind of access, feedback, real-world experience, and professional guidance that can be incredibly hard to get when you’re trying to make that leap on your own.
For instance…
- You’ll get in-depth skill-building workshops led by working AWAI writers and coaches, covering the specific skills clients pay for…
- You’ll get ongoing, hands-on mentoring and direct feedback on your own writing from professionals who do this day in and day out…
- You’ll build a portfolio of finished, client-ready projects so you can feel confident when it’s time to land your first paid gigs…
- You’ll have the chance to earn credentials for those projects, giving you proof you can show prospective clients…
And most importantly…
- You’ll get your best work directly in front of people who are actually looking for writers to hire — starting with us.
Why We’re Inviting You Today…
Now, you might be wondering why we’re willing to put this much time and attention into you and helping you build up your writing career.
There’s a simple reason.
After all these years, we know how professional writers are made.
Very few start out looking like professionals.
Their early work needs help… they make common mistakes new writers make… and they aren’t sure how to take a project all the way through to the finish…
But once they get enough practice in… get some honest feedback… and “immerse” themselves in what GOOD looks and feels like…
Things start to *click*. And they’re off to the races.
That’s exactly why we’ve built this to be so hands-on.
For nearly 30 years, AWAI has grown by helping everyday people become successful writers.
Every time someone like Mindy, Liz, Curtis, or Kazi turns writing into a career they love…
That’s another person whose life has changed because of what we do.
And we want to create a LOT more stories like theirs.
We believe the best way to do that (and do it FAST) is to get more involved in a writer’s career much earlier… for longer…
And stay close enough to see where you’re struggling, help you correct course, and keep you making progress.
It’s why as part of this new partnership…
We don’t expect you to show up already knowing how to do everything.
Because our goal is to put the entirety of AWAI’s resources, training, and network behind you to help you become the kind of writer clients want to hire.
What You Can Expect…
Before I go on, I need to be crystal clear about this unique partnership…
You’re going to have to do the work.
You’ll need to attend our training sessions (or watch the recordings) and give them your full attention…
You’ll need to take what you learned and put it into practice…
That means spending time doing research…
Thinking through different ideas to find the right one…
Writing a draft… rewriting it… and rewriting it some more until it’s up to snuff…
This is the reality of being a writer: You write every day.
Even if it’s just for a few minutes in the nooks and crannies of your busy day.
And it’s why our mission with this is to get you doing the very thing that will help you develop your skill… build your confidence… and help you land the great-paying clients you want.
So that you CAN live your version of the writer’s life…
Like Lisa Christoffel did, a corporate manager who got furloughed and turned it into a copywriting career instead of another job search…
Or Cindy Cyr, who went from what she called her 9-to-5 “prison” as an ad exec to a writing business she can scale up or down around her family…
Or Laurent Duperval, a project manager whose alarm used to wake him up at 5:36 every morning. Now he wakes up when he wakes up, and never thinks, I have to go to work again.
Or the dozens of other everyday folks who made a serious commitment to making a great living as a writer.
So, no, this won’t be a walk in the park.
But we’ve designed it to be one of the most meaningful and transformative experiences of your writing career.
Your Personal Invitation to… AWAI’s Circle of Success
For years, Circle of Success has been AWAI’s highest-level learning experience.
It’s where serious writers have gone when they wanted more…
More training. More access. More guidance. And more opportunities to grow into a bigger, better writing business.
And the results speak for themselves.
Writers like Pauline Longdon, who says Circle of Success helped accelerate her career — eventually taking her from relative newcomer to an in-demand writer and respected copy chief…
EG Orren, a music photographer who went “all in” with Circle of Success and built a thriving freelance business around newsletters — with the freedom to run it from wherever she wants…
And Dave Sharpe, who joined Circle of Success, landed a writing contract worth $100,000 a year, and ultimately built a global agency with a team of 30 people.
And they’re far from the only ones.
Look through AWAI’s success stories and you’ll find Circle of Success members who landed their first clients…
Built thriving freelance businesses…
Reached six figures in record time…
And went on to do things they may never have imagined when they first decided to give writing a shot.
So we knew we already had something special.
But this time around, we asked a different question:
How could we make the path from learning to earning even FASTER — even for a writer who’s just getting started?
How could we help you spend less time wondering what to learn next…
And more time doing the things that actually move a writing career forward?
That meant rethinking the entire experience.
A Smarter Approach to
Building Your Writing Career
We rebuilt Circle of Success around a clear, deliberate progression designed to keep you moving forward.
- Learn what matters.
- Put it into practice
- Build real experience and proof.
- Start getting paid.
- Then keep growing from there.
This way, even from the VERY BEGINNING…
Everything you do has a clear purpose.
Every skill you learn prepares you for a real project.
Every project gives you something tangible to show for the time and work you put in.
Every round of feedback helps you get better.
And it all moves you that much closer to saying, “Yes, I can do this professionally.”
Here’s How It Works
Your journey as a Circle of Success member starts with an immersive training experience designed to get you writing (and thinking) like a true professional as quickly as possible.
Think of it like learning a foreign language.
You can pick it up a little at a time…
Learn a few words here…
Practice a few phrases there…
Maybe squeeze in 10 minutes on an app like Duolingo when you can…
Plenty of people do exactly that.
But even after a year or two, many still can’t hold a real conversation.
The people who become fluent fastest are the ones who immerse themselves.
They hear the language every day.
They speak it.
Get corrected.
And keep using it.
Within a few months, they’re not translating every word in their head anymore.
They’re just talking.
Copywriting works much the same way.
You can read about headlines… benefits… stories… proof… and calls to action all day long.
But the fastest way to become fluent in the “language” of persuasion is to use it.
Write it.
See how experienced writers do it.
Get feedback on your own work.
Rewrite it.
Then use those same skills again inside real-world projects…
Day after day, alongside people who already speak the language.
That’s exactly what your first months inside Circle of Success are designed to do.
You’ll move through three levels, one at a time.
And just like learning a language, each one takes you to a new level of fluency:
Bronze is where you BUILD YOUR SKILLS.
Think of this as learning the vocabulary and fundamentals of your new language.
You’ll master the small core of persuasive-writing moves you’ll use ALL the time — headlines, benefits, stories, proof, calls to action, and more.
And you’ll practice them again and again, with feedback, until you start recognizing what good persuasive writing looks and feels like… and using those same moves yourself.
You’ll have the opportunity to “test out” of Bronze and move directly into the Silver Circle.
That said, we still highly recommend going through it.
After all, repetition is the mother of skill — and even the most experienced professionals continually return to the fundamentals to keep their instincts sharp.
Silver is where you BUILD YOUR PORTFOLIO.
Once you’ve learned the basics of a new language, the next step is getting out there and actually using it.
Ordering lunch at a café…
Asking someone for directions…
Striking up a conversation with a local and realizing, Hey — they understand me!
That’s when all those words and phrases you’ve been practicing start becoming a skill you can actually use in the real world.
The Silver Circle does the same thing with your writing.
You’ll take the persuasive-writing skills you mastered in Bronze and put them to work on three complete, professional projects from start to finish…
Getting feedback on each one…
Polishing them until they’re ready to show…
And walking away with three polished portfolio pieces you can confidently put in front of prospective clients.
So instead of simply telling someone, “Yes, I can write”…
You’ll be able to show them exactly what you can do.
Gold is where you BUILD YOUR EARNING POWER.
By now, you know the language. You’ve used it in real-world situations.
But there’s a big difference between chatting with a shopkeeper about the weather…
And sitting through a three-hour dinner with new friends — telling stories, getting the jokes, and holding your own.
That’s the level the Gold Circle takes you to.
You’ll bring everything you’ve learned together to tackle the “king” of all copy projects — one of the most valuable assignments a professional writer can take on.
And when you’re finished, you won’t just have another sample for your portfolio…
You’ll have proved you can take on the kind of high-value project that can command some of the biggest fees in the writing business.
And at each level, you’ll have the opportunity to earn a certification — proof to yourself, and to prospective clients, that you can do the work.
To recap…
Your first three training experiences inside Circle of Success have three very specific goals:
- Build your skills.
- Build your portfolio.
- Build your earning power.
Your Circle of Success
Journey Starts October 2
We’ve built your initial experience inside Circle of Success to give you plenty of time to both learn the skills… and practice putting them to work.
You’ll start on October 2 at noon ET.
This will be a special kickoff session…
So we can get to know you on a first-name basis… make sure you’re set up with everything you need… explain how you’ll progress through the levels… answer your questions… and have you ready to hit the ground running.
From there, you’ll begin working your way through the Bronze, Silver, and Gold levels.
We recommend setting a goal of completing one level each month.
That gives you plenty of time to move through the steps required to pass each level…
Learn new skills…
Put them into practice…
Complete assignments…
Get feedback…
And build on what you’ve already accomplished as you work toward the next level.
Of course, that monthly pace isn’t set in stone.
You can move more quickly if you’re ready…
Or take additional time when you need it.
Throughout the experience, you’ll have AWAI’s team of professional writers and coaches there to answer questions, look at your work, and help you keep moving forward.
The Bronze Circle BUILD YOUR PERSUASIVE-WRITING SKILLS
The Bronze Circle is all about building the core persuasive-writing skills you’ll use again and again throughout your career.
And we’re going to get you writing right away.
You’ll do that by learning a new piece of the persuasive-writing puzzle…
See how professional writers use it…
Then tackle short, hands-on assignments designed to help you put that skill into practice immediately.
You’ll also have a chance to get feedback, make improvements, and keep sharpening your instincts as you go.
And we’ll keep things fun with friendly writing challenges — where you can put your new skills to the test and even win cash and prizes for your work.
Take a look:
Step 1 Get Inside Your Reader’s Head
You’ll learn how professional writers research a new audience… uncover what they REALLY want… capture the exact words and phrases they use… and gather the stories, facts, proof, and ideas that make writing persuasive.
Then you’ll put those research skills to work yourself — building your first “reader file” and digging up the kind of insights you’ll eventually use in real client assignments.
Step 2 Grab Attention — and Make People WANT What You’re Writing About
Next, you’ll master two skills you’ll use constantly as a professional writer:
Headlines and benefits.
You’ll learn how to stop readers in their tracks… turn ordinary product features into desirable benefits… and make someone immediately understand, “Here’s what’s in this for me.”
Then you’ll practice doing it yourself — rewriting weak headlines, transforming features into benefits, and getting feedback on how to make each one stronger.
Step 3 Bring Your Message to Life — and Build Your Case
Now you’ll add story and proof to your persuasive-writing toolkit.
You’ll learn how to use stories to make ideas, problems, and results more vivid and memorable…
Then use facts, testimonials, demonstrations, expert opinions, studies, and other forms of proof to build a stronger case for what you’re saying.
Then you’ll practice finding and writing both — so you start developing an instinct for when a message needs a story to bring it to life… and when it needs proof to strengthen the case.
Step 4 Add the Final Building Block — and Sharpen Everything You’ve Learned
Finally, you’ll learn how to tell your reader exactly what to do next — and give them a compelling reason to do it.
That’s the job of a strong call to action.
You’ll learn how to make the next step clear, compelling, and easy for your reader to take…
Then spend the rest of your time strengthening everything you’ve practiced throughout Bronze.
You’ll work through new assignments… diagnose weak copy… improve it using what you’ve learned… and get more feedback as you prepare to take those individual skills into complete professional projects.
By the time you complete the Bronze Circle, you’ll have…
- a repeatable research process you can use on virtually any writing assignment…
- five essential persuasive-writing skills you’ve practiced, gotten feedback on, and improved…
- real experience putting those skills to the test through hands-on assignments and friendly writing challenges — with the chance to win cash and prizes along the way…
- and the opportunity to earn your Bronze Seal — proof that you’ve demonstrated your command of the persuasive-writing fundamentals.
The Silver Circle BUILD YOUR PORTFOLIO
Now it’s time to take everything you practiced during Bronze and put it to work in the real world.
Instead of working on individual headlines… benefits… stories… and other persuasive elements…
You’ll start creating complete professional projects from start to finish.
And over the course of the Silver Level, you’ll build three of them — each one giving you a polished sample you can confidently show prospective clients.
Better yet, these aren’t just practice pieces.
For each project, you’ll also have the opportunity to submit your work through an AWAI Spec Challenge — putting it in front of our team for a real shot at getting PAID for what you write.
So while you’re building your portfolio…
You could also be earning your first writing paycheck.
Take a look:
Step 5 Create Your First Professional Project
We’ll ease you into Silver with one of the shortest, most accessible projects a new writer can take on.
It’s only about 100 words long.
But those 100 words can do something incredibly valuable for a business:
Help the right prospective customers discover them in the first place.
You’ll learn the simple structure behind this project… see where the persuasive skills you developed in Bronze fit in… and then create one yourself from start to finish.
You’ll get feedback… make improvements… polish it up…
And just like that, you’ll have your first complete professional project — and your first real piece for your portfolio.
Step 6 Write the Project Clients Need Again and Again
In the previous step, you completed a professional project that was only about 100 words long.
Now we’ll stretch you a little further.
This time, you’ll take on a project of roughly 300 words and start using more of your persuasive-writing skills together.
It’s also the kind of project businesses need again and again to stay connected with prospects and customers.
You’ll write one yourself… have the chance to get feedback … and add portfolio piece No. 2 to your growing body of work.
Step 7 Take On Your Biggest Project Yet
Now we’ll stretch your skills with a longer, more substantial assignment that can be up to 1,000 words.
You’ll learn how to plan and organize this piece… use research to make it useful to the reader… and bring together ALL the persuasive skills you’ve developed during your Bronze training.
Then you’ll write it, get feedback, polish it…
And add portfolio piece No. 3 to your growing body of professional work.
Step 8 Polish Your Work — and Complete Your Silver Portfolio
By now, you’ll have written all three of your Silver projects.
This final step is about making sure you don’t just leave with three drafts…
You leave with three pieces you’re proud to show a prospective client.
And we’ll walk through the same kind of final review a professional writer gives their work before it goes to a client.
We’ll look at real examples… show you what to check for… point out the little things that can make a piece feel sharper, clearer, and more professional…
And give you a simple process you can use to polish your own work going forward.
Then you’ll turn that process loose on your three Silver projects.
Make any final revisions… and bring each piece up to the strongest professional standard you can.
You’ll also have time to finish any outstanding submissions or requirements you still need to complete your Silver level.
So by the end of this step, you can look at what you’ve created and say…
“That’s my portfolio. I did that.”
By the time you complete the Silver Circle, you’ll have…
- three complete, polished portfolio pieces you can confidently show prospective clients…
- real experience taking professional assignments from brief to finished, client-ready work — including feedback, revision, and final polish…
- up to three AWAI project specialty certificates — plus three opportunities to submit your work through AWAI Spec Challenges and potentially get PAID…
- and the opportunity to earn your Silver Seal — marking your completion of the second level of Circle of Success.
The Gold Circle BUILD YOUR EARNING POWER
Now it’s time to raise the stakes…
In Bronze, you learned the individual skills.
In Silver, you used them to complete three professional projects.
Now, in Gold, we’re going to help grow your earning power.
How?
By putting you to work on a real assignment for an actual AWAI product.
And not just any assignment…
You’ll be tackling the “king” of all copy projects — bar none, one of the most valuable and lucrative assignments a professional writer can take on.
As you move through Gold, you’ll work on completing this project from start to finish.
Step 9 See How the “King” of Copy Projects Is Built
Before you write a word, we’ll give you the lay of the land.
You’ll break this high-value project down into its individual parts… see what each section needs to accomplish… and understand how all the pieces work together.
Then we’ll show you exactly what research you’ll need to gather before you start — so when it’s time to write, you’ll have the raw material you need sitting in front of you.
Step 10 Build Your Blueprint
Now that you understand the anatomy of the project, it’s time to map out your own.
We’ll show you how to take everything you uncovered in your research…
Choose what belongs where…
And create a clear, section-by-section blueprint for yourself.
So instead of staring at one enormous blank page wondering where to begin…
You’ll have a roadmap showing you exactly what you need to write next.
Step 11 Start Writing — One Section at a Time
Now your blueprint starts becoming real copy.
You’ll take the sections you mapped out in the previous step and begin writing them using the same persuasive skills you’ve been practicing since Bronze.
Only now, instead of working on those skills in isolation…
You’ll see how headlines… benefits… stories… proof… calls to action… and everything else you’ve learned come together inside one much larger professional assignment.
And because you’re building it piece by piece, you never have to tackle the entire project at once.
Just one manageable section… then the next… then the next.
Step 12 Bring It ALL Together
Finally, you’ll take everything you’ve created and turn it into one complete, cohesive project.
You’ll connect the pieces…
Smooth out the flow…
Strengthen anything that isn’t pulling its weight…
And use feedback to make the finished copy as strong as you can.
So by the end of Gold, you won’t simply understand how a major copy project is created.
You’ll have actually created one yourself — from research… to blueprint… to finished copy.
By the time you complete the Gold Circle, you’ll have…
- your own finished version of the “king” of all copy projects…
- the crown jewel to add to your portfolio…
- experience working on a real assignment for an actual AWAI product, and…
- the chance to earn your Gold Seal.
And because this assignment will also be part of an AWAI Spec Challenge, you’ll have the chance to submit your finished copy for consideration — and get paid if AWAI chooses to use it.
Where You Could Be
Just a Few Months From Now
Take a step back and look at what you’ll have accomplished.
You’ll have a repeatable research process you can use on virtually any writing assignment…
The essential building blocks of persuasive writing you’ve practiced over and over again, with plenty of FEEDBACK along the way…
And multiple complete, professional projects you’ve written from start to finish.
(These are the same kinds of projects businesses hire writers for all the time.)
Plus, you’ll have real confidence in your abilities.
That’s because you’ll have worked your way up from shorter, more approachable assignments…
To bigger, more challenging projects…
And along the way, you’ll have had opportunities to earn professional credentials that prove what you can do…
Build out a portfolio of real, client-ready work…
Enter writing contests…
Submit your work through AWAI Spec Challenges…
And potentially even get paid for your writing.
Think about that.
A few months from now, you won’t be wondering whether you can do this.
You’ll have done it — with the work, the feedback, and the finished projects to prove it.
And here’s the best part:
This is only the beginning of your Circle of Success experience. Now It’s Time to Help You…
Turn Those Skills Into
a THRIVING Writing Business
Once your initial training is complete…
It’s time to guide you in deciding what kind of writing you want to offer…
The kinds of clients you want to work with…
How to attract them to you (so you don’t have to chase after them)…
What to do when they say, “Yes, we’d love to hire you for this project!”…
And how to turn that first paid assignment into another… and another… and eventually build the kind of steady writing income that lets you make your version of the writer’s life a reality.
That’s why, as a Circle of Success member, you’ll get access to one of the most comprehensive business-building resources we’ve ever created:
The COS-Exclusive Business-Building Pathway for Writers
For years, AWAI members have asked us for a detailed, proven plan for landing clients and growing a successful writing business.
The Business-Building Pathway for Writers is our answer.
It brings together all the strategies, systems, tools, and practical guidance you need to launch and grow your writing business — in one clear, step-by-step roadmap.
You’ll move through three distinct phases:
1 – The “Start” Phase
First, you’ll lay the foundation for your writing business.
You’ll identify your business goals… choose the writing services you want to offer… determine which niches and clients you want to target… create your LinkedIn profile… set up your workspace… and put the essential systems you need in place.
Then you’ll move into…
2 – The “Launch” Phase
This is where you’ll announce your business to the world and begin building your client base.
You’ll learn how to create compelling offers and positioning statements… build your professional network through a 21-day LinkedIn Challenge… start pursuing your first projects… set up retainer agreements… and handle client communications like a pro.
And once your business is up and running, you’ll enter…
3 – The “Grow” Phase
Here, you’ll discover more sophisticated ways to build a reliable pipeline of high-value clients…
Turn individual projects into larger, ongoing relationships…
And explore ways to leverage your writing skills into income streams that don’t depend entirely on client work.
You’ll also receive a complete Business Operations Packet filled with the practical tools you’ll need to run your business professionally…
Including contracts and service agreements… invoices… project proposals… creative briefs… client feedback and revision forms… portfolio permission forms… project completion and delivery forms… and more.
In short…
Everything you need to take the professional skills you’ve developed and turn them into a thriving writing business is here.
And that’s still only part of what makes Circle of Success membership so powerful.
Because beyond your initial training and the Business-Building Pathway for Writers…
You’ll ALSO be a part of…
The Circle of Success Mastermind Catapult Your Career Higher and Faster
As you work your way through Bronze, Silver, and Gold…
And begin putting the Business-Building Pathway for Writers to work…
You’ll ALSO be part of the exclusive Circle of Success Mastermind starting from Day 1.
This is AWAI’s highest level of ongoing mentorship, coaching, and professional guidance…
A place where you can regularly connect with experienced writers, copy chiefs, marketers, coaches, and other industry experts as you develop your skills and build your career.
And…
It’s where you’ll get the kind of personalized, mentored experience that can have a massive impact on your success.
All with the goal of helping you catapult your writing career higher and faster than you ever thought possible.
Bottom line:
Circle of Success Mastermind puts you at the epicenter of the direct-response world…
Connecting you with professional writers and marketers whose mission is to champion your success at every level.
It’s a special ongoing partnership through which…
- we’ll introduce you to top AWAI mentors, copy chiefs, and expert instructors — people you can lean on whenever you need support or direction…
- we’ll continue giving you opportunities to get feedback and guidance from working pros on your writing — even after you’ve completed the Bronze, Silver, and Gold levels…
- we’ll connect you with marketers, coaches, and experienced writers who can help shape your growth…
- we’ll give you the chance to work alongside de facto copy chiefs — people who can guide your work much like they would inside a top marketing department…
- we’ll invite you to members-only sessions where you can meet prospective clients, collaborate with successful professionals, and build relationships throughout the industry, and…
- we’ll help make sure you’re ready to take full advantage of opportunities when they come your way.
Simply put…
The Circle of Success Mastermind gives you a MASSIVE, “on-demand” professional support system as you build your writing career to higher and higher levels of success.
Now, as you can imagine…
The impact this level of access, guidance, and personal attention has had on Circle of Success members over the years has been undeniable.
Steve Coombes, who credits learning copywriting for his two decades of business success, called joining Circle of Success his “make or break” moment:
“I had to decide whether I would continue treating copywriting like a hobby or if I was going to make it a serious and a full-fledged business worthy to invest in. And today, I make significantly more money than I did when I worked in IT. Circle of Success has directly contributed and it continues to contribute to my success and my income.”
Julie Hassett said…
“For me, the benefits began kicking in immediately. I started taking the live courses and getting feedback on my writing right away. And you can just choose any program and get it. That’s a huge help to anyone starting out.”
Elizabeth Blessing, after the access that membership gave her led her to the highest echelon of the copywriting world, told us this:
“I don’t think I would have dared to aspire to something so enormous if it hadn’t been for my Circle of Success experience.”
Jen Adams was already writing when she joined…
“Without Circle of Success, I feel like I would still be scrambling for projects and pennies. I'm so thankful to have joined up when I did!”
There’s also Dave Sharpe — who landed a massive web-writing job for a global client and said, very simply…
“The knowledge and skills I picked up from Circle of Success gave me the confidence I needed to play at this level.”
DISCLAIMER: All results mentioned are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated students have done and should not be considered average. AWAI.com makes no guarantee of any financial gain from the use of its products.
Those are just a few of the many hundreds of writers who saw their fortunes change for the better after joining Circle of Success.
Be the FIRST to Get Access to NEW Opportunities, Breakthrough Strategies, and What’s Working NOW…
… Directly From Top Copywriters, Marketers, and Business Owners!
Imagine having a direct line to some of the smartest writers, marketers, and business-builders in our industry…
And whenever one of them uncovers an exciting new opportunity… develops a better way to do something… or spots an important shift that could impact your writing career…
Hearing about it directly from them.
That’s the idea behind your monthly Circle of Success Mastermind sessions.
Every month, you’ll be invited to an exclusive two-hour LIVE session built around one powerful idea that could help you sharpen your skills… grow your business… or increase your earning power.
And these won’t be casual interviews or surface-level conversations that are interesting to listen to… but don’t give you much you can actually use.
Each one will be a deep, hyper-focused training…
… designed to give you something concrete you can understand… use… and potentially profit from right away.
One month, a top marketer or business owner could reveal a growing new opportunity for writers — and show you how to position yourself to take advantage of it.
Another month, you might get an A-level copywriter showing you a faster, smarter way to research a project… develop stronger ideas… or produce better copy.
And whenever an important shift starts changing the writing landscape…
We’ll bring in someone who understands it to explain what’s happening… how it could impact your career… and what you can do to stay ahead.
Here’s a Sneak Peek at
What’s in the Works…
Already, we’re planning Masterminds…
For example…
We’ll be bringing in Russ Henneberry — co-author of Digital Marketing for Dummies and one of the sharpest minds working at the intersection of AI and marketing today.
Russ will take you inside the fast-moving world of AI agents…
And show you why this goes FAR beyond using a chatbot to help you write faster.
Writers and marketers are using AI agents to research markets… build content engines… create websites… produce complete email and marketing campaigns… and carry out BIG projects that once required an entire team.
Russ will show you what’s now possible…
How these new capabilities are changing the work writers can take on…
And the exciting new services, projects, and income opportunities they could open up for you.
And that’s just ONE of the Masterminds we already have planned.
We’ll also be bringing in AWAI Master Instructor Heather Robson.
Heather is the managing editor of Digital Copywriter, a longtime Circle of Success faculty member, and a writer with more than 20 years of online experience.
She’ll reveal the new and growing opportunities for writers in social media… where the demand is coming from… and how you can position yourself to take advantage of it.
And then there’s Brian Clark, founder of Copyblogger.
Brian will take you inside the latest work he’s pioneering with Substack, AI, and other powerful “clientless” writing business strategies.
We’ll also bring in Ilise Benun, founder of Marketing Mentor and one of the industry’s leading business coaches for creative professionals.
Ilise has always been on the cutting edge of marketing as it relates to what most writers want — landing GREAT-PAYING clients!
Ilise will show you what’s working TODAY… how to get clients to come to you…
… simple ways to navigate your pricing and “money” conversations…
… and how to build the kinds of profitable, long-term, “win-win” relationships that can keep your writing business growing for years to come.
And those are only a few of the Masterminds already in the works!
We’ll continue bringing you top copywriters, marketers, and business owners with valuable new ideas, strategies, and opportunities to share…
And here’s what makes this especially exciting…
Normally, when one of our experts comes to us with a powerful new strategy or opportunity, it can take months to turn that idea into a complete AWAI training program.
But as a Circle of Success member, you won’t have to wait.
We can bring that expert directly into the Mastermind…
Let you learn what they’re doing while the idea is still fresh…
And give you the chance to become one of the first writers to put it to work.
(In some cases, you may even get to help shape where the idea goes next…
… and potentially become one of the success stories we feature when the full program is eventually released.)
Think about what having this kind of access could mean for your career.
One Mastermind could introduce you to a profitable new service you can offer clients…
Another could help you solve a problem that’s been holding you back…
And another could put an opportunity on your radar before most other writers even know it exists.
Every month brings another chance to learn something valuable… make a breakthrough… and take your writing career somewhere new.
Get Personalized, One-on-One Help at the Exact Moment You Need It Most
As you start developing your skills… building your writing business… reaching out to prospects… and pursuing real paid opportunities…
Questions and decisions are inevitably going to come up.
And sometimes, the answer you need will be highly specific to YOU.
That’s when you can reach out for personalized, one-on-one “laser coaching.”
You bring us the specific question… decision… problem… or opportunity you need help with…
And we’ll get on a short, focused call to talk it through and help you figure out exactly what to do next.
Here’s a quick example…
When Circle of Success member Kazi Quinton reached out to us with an opportunity she needed help navigating…
I hopped on a one-on-one Zoom call with Kazi… that very same day!
Another time, Rebecca (AWAI’s president) had a Circle of Success member who reached out, saying…
“I’ve got a ghostwriting client on the hook… but I’ve never done this before. How do I handle the conversation?”
Rather than sending her off to read another article or work through an entire training program…
Rebecca jumped on a call with her.
They talked through what the client might ask… the questions she should be prepared to answer…
And even role-played the conversation so she knew what to expect and felt ready to handle it.
(And if you’re wondering, YES, she landed the client! 🥳)
That’s the kind of direct, personal help your laser coaching can give you.
Sometimes, it may be a major client opportunity you need help navigating…
Other times, you may simply need someone to review an outreach message… help you identify the right prospects…
… or if you’re starting at ground zero, tell you exactly what skill you should focus on practicing next.
These laser-coaching conversations might take only 10 or 15 minutes…
But in my experience, that’s all it takes to help you make an important decision… BLAST past an obstacle… land a new client… or take one MASSIVE step forward.
And because the coaching is shaped around your writing business and where YOU are in your journey…
It naturally grows and changes along with you.
As your skills improve… your business expands… and bigger opportunities begin coming your way…
You’ll be able to get the specific guidance you need to keep moving forward with confidence.
That means you’re never left alone at a critical decision point… wondering what to do next or whether you’re making the right move.
You’ll have me, Rebecca, and AWAI’s ENTIRE TEAM of dedicated professionals ready to meet you exactly where you are… and help you take the next step toward the writing career YOU want.
And in addition to your laser-coaching sessions…
You’ll have access to ongoing Circle of Success members-only group coaching.
This is where you and your fellow Circle of Success members will come together on a call and bring any questions you have.
You’ll have the chance to get coached through a challenge you’re facing…
Or watch as another writer steps into the “hot seat” and gets coached through theirs.
It’s an incredibly valuable way to learn.
Because you’ll get to see writers at ALL different levels work through the obstacles and challenges they’re facing…
So if YOU ever encounter something similar…
You’ll already have a very good idea of what to do!
Build Relationships That Could Lead to Your Next Paying Assignment
And there’s another reason the Circle of Success Mastermind can have such a profound impact on your career:
The people you’ll get to know along the way.
Through your Mastermind experience, you’ll get to know working writers, marketers, copy chiefs, coaches, and other serious professionals throughout the industry.
You’ll get to know me, Rebecca, Sandy Franks — AWAI’s senior copy chief and a veteran of the direct-response industry — and other members of the AWAI team on a much more personal level.
It’s the kind of access and personal attention we reserve for Circle of Success members.
Not only that, but…
You’ll be learning from — and getting to know — some of the biggest names in the business.
Successful writers…
Top marketers…
Copy chiefs behind multimillion-dollar promotions…
People who know exactly what great-paying clients are looking for… and what it takes to succeed at the highest levels.
And even more importantly…
They’ll get to know YOU.
They’ll see your work…
Hear your questions…
Watch you take feedback and improve…
And learn what you’re good at… what kinds of projects interest you… and where you want your career to go.
And that can have a very REAL impact on your earning potential.
Because the more people in this business who know you… know what you can do… and know you’re serious…
The more chances you have to get your name mentioned when someone needs a writer.
And that’s when a professional relationship can turn into a referral… an introduction… a paying client… maybe a $2,000 or $5,000 project…
Or even a long-term client relationship worth tens of thousands of dollars over time.
We’ve seen exactly that kind of thing happen with Circle of Success members.
Like Chris Allsop, who was referred to a financial client by a fellow COS member. By helping that client with a small project, Chris earned a quick $5,000.
When Jen Adams asked fellow COS member Steve Coombes to review her website, he did more than look at her homepage. He helped her raise her rates by 10X and then connected her with two new clients who were happy to pay her new, higher rates.
And EG Orren reports that her COS membership led to meeting and working with an A-list copywriter. That copywriter introduced EG to three other clients, which led to OTHER clients. Just that one meeting generated $81,550 USD (and counting)… that’s over $114,000 Canadian dollars in five years.
And sometimes, once you’re inside Circle of Success and putting your new skills and connections to work, you can…
Start Earning While You Learn
In fact, many Circle of Success members have told us they started generating income as writers… as they were learning!
Members like Rebekah Mays, Tina Matras, Shawn Maus, and Chris Allsop…
Who told us they landed assignments with fees ranging from $2,000 to $10,000…
And Derek Coleman, who had been a Circle of Success member for only a few months when he sent us this message:
“Just landed a $5K monthly copywriting retainer (plus royalties) this morning… AND a $2K email campaign last night… ALSO, I just raised my rates.”
There are countless stories like these throughout the Circle of Success community.
People of all ages, from all backgrounds…
Teachers, homemakers, cubicle workers, truck drivers, lawyers, dentists, physical therapists, financial planners, clergy members, company executives, middle managers, and more…
People like you who love to write and want a level of freedom and independence the typical 9-to-5 job can’t deliver.
And like I said from the very beginning…
Our mission with Circle of Success is to help you turn that desire into a real writing career that pays real money.
It’s why you’ll start with your Bronze, Silver, and Gold training…
Building your skills…
Building your portfolio…
And working your way up to the kind of high-value assignments professional writers can get paid very well to handle.
It’s why you’ll then go through the Business-Building Pathway for Writers…
So you can turn those skills into a real business designed to attract paying clients.
And it’s why you’ll also be part of the Circle of Success Mastermind from Day 1…
With mentors, copy chiefs, working writers, marketers, coaches, and other professionals there to guide you… give you feedback… help you recognize opportunities… and keep you moving forward.
Frankly, if that were ALL Circle of Success gave you…
You’d already have everything you need to build a serious, six-figure writing career — and do it on your terms.
But we’re not even close to done.
Because there’s something else we want to make sure of:
You’ll NEVER Need to Buy Another Self-Paced AWAI Program Again…
See, as your writing career grows…
So will the opportunities in front of you.
A client may ask you to write something you’ve never written before…
You may discover a new specialty you’d love to add to your business…
You may want to move into a more lucrative niche…
Maybe you want to add a new service… raise your fees…
Or completely reinvent your writing business around an emerging opportunity we’ve uncovered.
And when that happens…
You won’t need to buy another self-paced AWAI program every time a new skill — or a new opportunity — comes onto your radar.
Because as a Circle of Success member…
You Get UNRESTRICTED ACCESS to AWAI’s ENTIRE Vault of Writing Programs (More Than $60,000 Worth of Training!)
Over nearly 30 years, AWAI has built what I believe is the most comprehensive training library for professional writers anywhere.
More than 100 self-paced programs, courses, business-building guides, templates, books, and resources…
Covering virtually every major writing skill, project type, specialty, niche, and stage of your career.
If you purchased them all individually, they’d cost you more than $60,000.
You get access to ALL of it as a Circle of Success member.
So if a client asks you to write emails… a landing page… a case study… a video script… web copy… B2B content…
The training is already yours.
And when YOU decide it’s time to move into a new niche… add a more lucrative service… or pursue a new opportunity…
You’ll have the training to help you do it.
And again, that doesn’t just include every self-paced AWAI training resource we offer today…
You’ll also get access to every one we add in the future.
Members appreciate this unlimited access because it means you’ll never be without the tools you need to keep growing as a writer.
Circle of Success member Julia Borgini says having everything in one place gives her options whenever a client asks for something she hasn’t written before:
“Having a one-stop shop for all this wonderful information… removes any of the stress I might have when a client asks me for something I haven’t written before. It gives me the confidence to suggest new projects to them… and lets me build up my skill set at my own pace.”
And Christina Gillick told us this:
“This single perk gave me immediate confidence to take on any project. I knew, no matter what type of copy a client requested, I could instantly access the program, learn what I needed to know, and deliver impressive results every time.”
Now…
There are far, far too many programs in our vault to describe for you in this invitation.
But if you’d like to see a partial listing of all the self-paced writing and business-building resources you’ll be entitled to, click here and a separate window will pop up.
And as a practical matter, there are some resources we regret cannot be included with Circle of Success…
They include “limited participation” offerings to live learning events such as AWAI certification trainings… any programs that offer personal coaching, personal mentoring, copy review, or the AWAI Verified™ designation… as well as resources owned wholly or in part by our strategic partners.
But as a Circle of Success member, you’ll receive priority access to these high-level, limited-participation learning opportunities through early “first right of acceptance” invitations.
Of course, access to the entire vault is just one of the many, many benefits of Circle membership.
There’s also this:
Free Pass to Bootcamp (a $2,000 Value) The Copywriters’ Event of the Year
If you’re serious about copywriting, you need to experience AWAI’s annual Copywriting Bootcamp.
Without question, it’s the virtual event of the year for copywriters and marketers alike.
Copywriters love it because it’s a chance to learn the latest tips and writing techniques from the best in the business and network with industry insiders who can transform your career in a single conversation.
And marketers come because they’ve learned over the years it’s a place to land their next superstar writer.
It’s an event you won’t soon forget.
Each year, Bootcamp is jam-packed with dozens of expert presentations, where you discover specific writing tips… the latest on what’s working in today’s market… big-picture insights… new ways to win and work with the clients of your dreams — and more…
All from a genuine “who’s who” of the industry’s top copywriters and marketers.
Over the years, that’s included names like Dan Kennedy, Bob Bly, Ann Handley, Nick Usborne, Carline Anglade-Cole, Brian Kurtz, Mark Ford, John Carlton, Jay Abraham, David Deutsch — and many, many more.
And these are just some of the superstars who have attended and spoken at AWAI Bootcamps over the years.
Regular AWAI members pay as much as $2,000 to attend our three-day Live Virtual Bootcamp each year…
But as a Circle of Success member, you get to attend any and all of them…
At zero charge.
Of course, Circle of Success is FAR MORE than unlimited access to our entire self-paced training library and free Bootcamp experiences…
Even though those two perks alone add up to more than $70,000… just over the first five years of your membership.
You ALSO Get Exclusive VIP Access to Professional “Write-Alongs” — See How Working Writers REALLY Work, LIVE… So You Can Get Better, Faster
There’s a BIG difference between someone teaching you how a piece of copy should be written…
And actually getting to watch a professional writer sit down and create it.
That’s exactly what you’ll get to do during our exclusive Circle of Success Write-Alongs.
These Write-Alongs are part of your monthly Mastermind experience.
This is where we’ll bring in an experienced working writer and have them tackle a real writing project right in front of you.
You might watch one pro tackle an email…
Another, a landing page…
A sales letter…
A case study…
Or another kind of project businesses regularly hire writers to create.
It’s about as close as you can get to pulling up a chair beside a working professional and saying, “Show me exactly how YOU would do this.”
You’ll get to watch over their shoulder as they work through it…
How they approach the assignment… what they look for before they start writing…
… how they organize their thoughts… how they decide what makes the cut (and what doesn’t)… how they turn rough ideas into stronger copy…
And how they revise and improve what they’ve written along the way.
I can’t overstate how valuable it is to see an experienced writer working “behind the scenes” on a real project.
Because when you study only finished, polished copy, all the nuances, decisions, and judgment calls that went into creating it remain invisible.
During a Write-Along, you get to SEE that thinking happen in real time.
You get to see how an experienced writer makes the judgment calls that separate amateur copy from professional work…
And start developing that same kind of instinct in your own writing.
Those are the kinds of lessons that can take years to pick up on your own…
… but as a Circle of Success member, you’ll get to shortcut that learning curve by watching experienced pros work right in front of you.
And as your skills improve, we want to give you every opportunity to put them to work.
Including opportunities you can pursue right here at AWAI.
Get Paid to Write for AWAI —
As Much As $10,000
Here’s another advantage I think you’re going to LOVE…
As an AWAI member, you can have a shot at writing for us… and getting PAID for it.
And as a Circle of Success member, you’ll have two huge advantages working in your favor:
Access to all the training you’ll ever need…
And experienced writers and mentors there to help you make the most of it.
You can start small.
Write an article you think our audience would value… send it in… and if we publish it, you’ll get paid.
Anywhere from $100 to $500, depending on the article.
Or… You can go BIG.
You can browse through the enormous catalog of programs and resources available to you in the AWAI vault…
Find a course or program you’d love to write a sales promotion for…
And pitch us the idea following our published guidelines.
If we love it, we’ll give you the green light.
And you can tap into the guidance available to you through Circle of Success as you work your way through the promotion.
Land it…
And you could be looking at a writing project that pays as much as $10,000.
And you certainly wouldn’t be the first Circle of Success member to land a substantial writing payday directly from AWAI.
Rebekah Mays…
Steve Maurer…
Jeff Hoffberg…
Julie Hassett…
Christina Gillick…
Pat McCord…
They’re just some of the writers who have launched their writing careers via the AWAI $10K Challenge.
It’s All Waiting for You Now
There are so many benefits and advantages that come with being a Circle of Success member, it’s almost impossible to cover every one of them in an invitation like this…
Or even begin to describe all the ways the training… feedback… relationships… opportunities… and ongoing support can impact the course of your writing career.
But when you step back and look at everything I’ve shown you…
It really all comes down to this:
You’ll Have a Complete and Proven Path From Learning the Craft… to Building a Business… to Getting PAID
And it all starts from the very first moment you join Circle of Success, where you get all this:
- Your guided journey through Bronze, Silver, and Gold… earning your Seal at each level as you build your skills, portfolio, and earning power…
- The Business-Building Pathway for Writers, which walks you step-by-step through starting… launching… and growing a thriving professional writing business…
- The Circle of Success Mastermind, with 12 LIVE sessions every year that give you the inside track on new opportunities, breakthrough strategies, and what’s working NOW…
- Personalized, one-on-one “laser coaching” whenever you have a specific question… decision… challenge… or opportunity you need help navigating…
- Ongoing group coaching, where you can get answers to your questions and watch other writers get coached through challenges you may eventually face yourself…
- Real projects you can polish, put in your portfolio, and use to prove what you can do…
- Opportunities to earn professional credentials that make your abilities more tangible to prospective clients…
- Special LIVE Write-Along sessions, where you can watch an experienced working writer tackle a real project right in front of you…
- Opportunities to put your skills to work writing for AWAI — for fees that can reach as high as $10,000…
- Unrestricted access to AWAI’s entire self-paced training vault — more than 100 resources valued at over $60,000 — along with guidance to help you focus on the right training at the right time…
- A FREE pass to AWAI’s annual Copywriting Bootcamp…
- And all the additional relationships, resources, opportunities, and support designed to help you keep growing your writing business.
That’s a LOT to have working in your favor as you build your writing career.
And as far as I know, there’s nothing else out there quite like AWAI’s Circle of Success for copywriters.
So it’s easy to see why Circle of Success has had such a profound impact on so many writers over the years.
Writers from all kinds of backgrounds…
At all different stages of life…
Who came into Circle of Success wanting more from their writing…
And went on to build careers, businesses, and incomes they were proud of.
They all join the many hundreds of other AWAI members who have stepped up to Circle of Success and told us how their careers have soared as a result.
As these writers and countless others will attest…
You’ll be amazed at how quickly things move once you come on board… and decide “it’s time!”
What Would It Be Worth to Finally Have a Clear Path Forward to a Thriving Writing Career?
Seriously…
What would it be worth to not have to worry about *how* to move your writing career forward?
Or to have experienced working writers reading through your copy and telling you exactly how to make it better…
Or to have a finished portfolio you’re proud to show off…
Or to know how to take on the kinds of projects that are in demand and needed by businesses across the country — and around the world?
Considering the kinds of projects you’ll learn how to write as you work your way through Bronze, Silver, and Gold…
You’ll have the skills to take on projects worth $3,000… $5,000… even $8,000 or more in writing fees.
And when you add personalized laser coaching on top of that…
Who knows?
Maybe you’ll find yourself talking to a client who could be worth $10,000 or more to your business.
And one well-timed insight from me, Rebecca, or one of your Circle of Success mentors could help you land that client…
And turn one project into a working relationship that lasts for years.
It’s one of the reasons so many Circle of Success members have gone on to earn $100,000 a year — and more.
So in reality, knowing how to write these projects — and how to turn those skills into a real business — can ultimately lead to a very good lifestyle.
Whatever that might look like for you.
PLUS —
When you consider everything you get as a Circle of Success member…
Including the self-paced AWAI training library valued at **more than $60,000** all by itself…
It’d be easy to make the investment to join Circle of Success $20,000.
But our goal here isn’t to make Circle of Success available only to writers who already have successful businesses.
We want to help you BUILD one from the ground up.
So even though the potential here is through the roof…
You won’t need to invest $20,000…
Heck, you won’t even need to invest $15,000…
In fact, I think you’ll be surprised to see just how easy we’ve made it for you to become a Circle of Success member…
Just $497 Gets You Started Now!
Simply pay $497 today to claim your spot in Circle of Success…
Followed by 11 more monthly payments of $497.
Remember…
As you work your way through Bronze, Silver, and Gold, you’ll learn how to write the kinds of projects professional writers build $50,000… $60,000… even $100,000+ careers around.
And that’s before you factor in your $60,000+ AWAI training vault… the Business-Building Pathway for Writers… paid spec opportunities…
Plus the ongoing Masterminds, group coaching, and personalized attention from me, Rebecca, and our copy chiefs, mentors, and other working professionals.
We’re happy to offer these terms, because once you start putting your new skills to work, one or two paid assignments could cover your entire investment in Circle of Success.
Plus, if you choose to continue after your first year, you can renew your Circle of Success membership for just $995 a year — more than 50% off the regular annual rate.
By continuing, you’ll keep your access to more than $60,000 worth of AWAI programs — including every new self-paced program we create in the future…
Along with your personalized one-on-one laser coaching… monthly LIVE Masterminds and professional Write-Alongs… free pass to AWAI’s annual Copywriting Bootcamp… and all the other benefits of being a Circle of Success member.
It’s Time to Go “All In”
You’ve seen what Circle of Success includes.
You’ve seen how we’re going to help you build your skills… create a professional portfolio of work… get feedback…
… earn credentials… pursue paid opportunities… build your business… and surround yourself with people who can help move your career forward.
And really, it all comes down to how committed you are to living the writer’s life…
A life where you’re earning good money doing work you enjoy… with more freedom to choose how you spend your time, the clients you work with, and the direction your career takes.
No doubt, Circle of Success is a serious commitment.
But it’s one with enormous potential.
After all…
Hundreds of writers have made a similar decision already.
They committed to their success… joined Circle of Success … and put the full weight of AWAI behind their writing careers.
And look what happened.
Mindy McHorse went from spending her days buried in spreadsheets to earning six figures as a writer…
Steve Maurer went from earning $25 an hour fixing machines to earning $200 an hour writing about them…
Rachael Gray started while she was still in college and went on to earn more in her first year writing than she expected to make in a traditional job after graduation…
And Dave Sharpe, after joining Circle of Success, turned a writing opportunity into a $100,000-a-year content contract.
These are very different people who started from very different places.
But they all went on to build thriving writing careers — and create the writer’s life *they* dreamed of.
At some point, each of them decided to stop wondering how far they could take this…
And go for it.
That’s the same decision you have in front of you today.
And so with that, I’ll simply say this:
I sincerely hope you’ll join us.
I’m looking forward to getting to know you… meeting with you one-on-one… helping you grow and develop as a professional writer…
I’m looking forward to seeing you at our monthly Masterminds and group coaching calls… during the professional Write-Alongs…
And… I’m looking forward to the day we get to feature YOU as one of our Circle of Success stories.
So…
If you’re still here with me, all you need to do is click the button below.
It will take you to a page where you can review your Circle of Success member benefits… your investment… and get started.
We Start October 2
I hope I’ve made the value of this unique partnership with AWAI clear.
In just a few months, you could have Bronze, Silver, and Gold behind you…
Finished, professional projects in your portfolio…
Credentials that prove what you can do…
And maybe even your first writing paycheck.
This is your opportunity to stop preparing for a writing career and start building one.
So if Circle of Success feels like the right opportunity for you…
And you’re serious about building a writing career that gives you more control over your days… more freedom over how you work… and the chance to earn good money doing something you genuinely enjoy…
Click the button below and join us.
I can’t wait to meet you!
To your success,
Katie Yeakle
Executive Director, AWAI
P.S. One last thing…
If part of you is thinking, This sounds great… but I’m not sure I’m ready yet…
That’s okay.
You don’t need to come into Circle of Success with a polished portfolio… paying clients… or complete confidence in your abilities.
That’s what we’re going to help you build.
All you really need to bring is the desire to become a professional writer — and the willingness to do the work alongside us.
If you have that, you’re ready.
Frequently Asked Questions
When does the first
Circle of Success group begin?
We begin October 2.
That’s when we’ll welcome you into Circle of Success… show you how everything works… and help you begin working your way through Bronze, Silver, and Gold.
You’ll move through each level — completing assignments… writing professional projects… getting feedback… and pursuing credentials along the way.
And your monthly Masterminds and ongoing coaching begin right away.
What if I’m brand-new
to professional writing?
That’s completely fine.
You do NOT need to already have clients… a polished portfolio… professional credentials… or years of writing experience.
We’re going to help you build those things.
All you really need is the desire to become a professional writer — and the willingness to do the work alongside us.
What if I DO have some
writing experience?
Then Circle of Success can help you take what you’re already doing to the next level.
Jen Adams was already writing when she became a Circle of Success member. Looking back, she told us…
“Without Circle of Success, I feel like I would still be scrambling for projects and pennies. I’m so thankful to have joined up when I did!”
And Steve Coombes had already been pursuing copywriting when he reached what he calls his “make or break” moment:
“I had to decide whether I would continue treating copywriting like a hobby or if I was going to make it a serious and a full-fledged business worthy to invest in.”
Today, he says he makes significantly more than he did working in IT — and credits Circle of Success with continuing to contribute to his success and income.
So if you already know how to write, you won’t be “starting over.”
You’ll have the opportunity to demonstrate what you already know and potentially test out of Bronze and Silver…
Then focus on sharpening your skills… getting professional feedback… strengthening your portfolio… and expanding what you can confidently offer clients.
And you’ll use the Business-Building Pathway for Writers and Circle of Success Mastermind to turn those skills into a bigger, stronger writing business.
How much time should
I expect to commit?
You should plan to make Circle of Success a real priority — especially during your initial Bronze, Silver, and Gold training.
Your journey is designed to take three months, with one month devoted to each level:
Bronze during your first month…
Silver during your second…
And Gold during your third.
Within each month, you’ll work through the training and assignments… complete professional projects… and revise your work based on the feedback you receive.
You’ll also have monthly LIVE Masterminds and ongoing group coaching calls you can attend.
You certainly don’t need to put the rest of your life on hold.
But like anything worthwhile, the more seriously you engage with the training and actually DO the work, the more you’ll get out of it.
Will I get feedback on my writing?
Absolutely!
In fact, that’s one of the biggest advantages of Circle of Success.
Rather than simply watching training and wondering whether you’re doing it right…
You’ll have opportunities to submit your work… get feedback… make revisions… ask questions… and learn what you can do to make your writing stronger.
And that access to guidance continues through your ongoing group coaching and personalized one-on-one laser coaching.
Will I actually have
finished work for my portfolio?
Yes.
You won’t simply watch videos and complete random exercises.
You’ll work your way through professional writing projects — from shorter, more approachable assignments all the way up to the “king” of all copy projects.
And you’ll have opportunities to polish that work so you have projects you can proudly show prospective clients.
Can I really get PAID while I’m going through Circle of Success?
You’ll certainly have opportunities to.
Throughout your training, we’ll give you opportunities to submit your work through AWAI Spec Challenges and other paid writing opportunities.
And as your skills grow, you can also pursue opportunities to write for AWAI itself — including projects that can pay as much as $10,000.
Of course, no one can guarantee when you’ll land your first paid assignment or how much you’ll earn.
But one of our goals is to give you real opportunities to make the leap from learning to earning as quickly as possible.
What happens after I complete
Bronze, Silver, and Gold?
We keep going!
Next, you’ll begin putting your new skills to work through the Business-Building Pathway for Writers…
Our complete, step-by-step roadmap for starting… launching… and growing a thriving professional writing business.
And you’ll continue participating in your monthly Circle of Success Masterminds… group and laser coaching… professional Write-Alongs… Bootcamp… and all the other benefits that come with your membership.
What exactly is the
Circle of Success Mastermind?
Your Mastermind experience begins on Day 1.
Every month, you’ll be invited to a special two-hour LIVE session led by a top copywriter, marketer, business owner, or other industry expert.
Each session will focus on one specific new opportunity… breakthrough strategy… important writing skill… or industry development that could help move your career forward.
What are the professional
Write-Alongs?
During these Mastermind sessions, we’ll bring in an experienced working writer and have them tackle a real writing project LIVE, right in front of you.
You’ll get to see how they approach the assignment… organize their thinking… make decisions… write… revise… and improve their copy along the way.
It’s about as close as you can get to pulling up a chair beside a working writer and saying…
“Show me exactly how YOU would do this.”
Is AWAI’s annual Copywriting Bootcamp really included?
Yes!
As an active Circle of Success member, you’ll be able to attend AWAI’s annual Copywriting Bootcamp at no additional charge.
It’s our biggest gathering of professional writers, marketers, industry experts, and prospective clients — and regular AWAI members have paid as much as $2,000 to attend.
For you, it’s included with your Circle of Success membership.