To Claim Your Guaranteed $2,500 Bootcamp Discount PLUS 12 Months of Spending Credits…


The Surest Path to Copywriting Success
… by Far!

Less than 1% of AWAI members step up to this, our highest level of personalized learning... but those who do have seen their fortunes soar.

Here is your exclusive
“Bootcamp Attendee”
offer and invitation.

Hi, Katie Yeakle here.

Katie Yeakle

Today it is my great privilege to extend this special 2021 FastTrack Bootcamp Attendee invitation to our very highest level of learning — Circle of Success.

As you’ll hear throughout this week’s events, the impact Circle of Success can have on your writing career is nothing short of life changing.

It’s a partnership designed to speed up your success by giving you what no other learning program anywhere can give you:

Accelerated learning, personalized training, one-on-one coaching, project collaboration… and ACCESS to experts, marketers, and key influencers throughout our industry.

As a Circle of Success member, you’ll never struggle to learn and make your way alone… shut off from people who can help you… unsure what steps to take next…

Instead, you’ll be at the epicenter of the direct-response world — connected to professional writers and marketers whose mission is to champion your success.

You’ll have lifetime access to powerful resources, including AWAI’s entire library of home-study resources, valued at over $60,000 and counting… invitations to private meetings and members-only summits… as well as a direct line to the AWAI executive team.

More than anything else, however…

Circle of Success is a unique partnership through which you’ll be “taken by the hand” and guided and assisted at every turn.

  • We’ll help you choose a niche market and “map out” a learning path that’s personalized to you…
  • You’ll have someone you can turn to when you have questions or need direction…
  • Copy you write will be reviewed by working copywriters and marketers who offer constructive feedback and direction…
  • You’ll be introduced to marketers and working copywriters who will guide and assist you…
  • You’ll work hand in hand with a de facto copy chief to master every copywriting assignment any client will ever ask you to write …
  • You’ll be invited to members-only masterminds and copywriting summits, where you’ll meet prospective clients and work alongside some of the most successful writers and marketers in the industry…
  • When you’re ready, we’ll help connect you with the clients you want to work with … and make sure you have everything you need to make a strong impression …
  • You’ll even have top, working copywriters you can call on for help, guidance, and direction on any live writing assignment you land.

It’s like having an entire professional support system by your side 24/7 — from the time you start learning… to well into your career.

And what an ideal time to “step up” and be part of such an amazing group!

The market for copywriters has never been hotter than it is right now.

Millions of companies…

Rattled by a pandemic…

Were forced to embrace full-on digital marketing strategies — just to survive.

But more than survive… these companies thrived as they discovered the sheer power and cost-effective efficiency of digital marketing.

For every $1 spent on simple copy projects like email, web copy, social media, and content marketing…

They were seeing $20, $30, $60, and $90 in revenue… far more than with the old, traditional sales and marketing methods.

With returns like these, companies aren’t going back to the “old” ways.

In fact, industry surveys reveal that 70% of companies plan to spend MORE on copy and digital marketing in the coming 12 months than they did during the past record-breaking 12 months!

With soaring demand for new, fresh copy… companies can’t wait a year or even six months or even three for new writers to be trained…

They need you now!

Which is why we’re changing and adapting as a training company…

So we can get you the skills you need and get you connected to the companies who need you FASTER.

And who better to focus on first than our most serious members — Circle of Success members who’ve raised their hands to say, “I want this.”

Just One Small Example of How Circle of Success Can Propel Your Writing Career Forward…

For instance, we know that in today’s new era of copywriting, there are very simple writing projects you can learn quickly…

Writing projects that are crucial to any company’s online marketing efforts — emails, landing pages, blog posts, and content articles.

Focus on just ONE of these starting out, and you can be up, running, and writing for money very quickly.

This is the focus of our all-new Circle of Success members-only “Make Money Now” summits.

These two-day online, interactive training events are hyperfocused on teaching you that all-important FIRST WRITING PROJECT in a matter of days — not weeks or months.

A copy project that virtually all companies need right now… and can be applied to ANY niche of the digital marketing world.

We hold “Make Money Now” summits four times throughout the year — and Circle members can attend any and all of them at no cost.

Our next one is coming up fast — at the beginning of December.

In fact, we’re so excited about what this event will do for your writing career…

And believe so strongly that it will be the perfect launchpad that gets you writing for money faster than you ever thought possible…

We make sure new Circle of Success members can attend risk-free… and well within the special 60-day “grace period” we afford all new Circle of Success members…

Where you get to try out EVERY resource of this elite, lifetime professional partnership at zero risk.

Of course, I’ll talk about ALL the life-changing benefits of Circle of Success

And show you some very special terms under which you “test-drive” membership in a moment…

Including the small (100% refundable) down payment it takes to get started…

The instant $2,500 Bootcamp discount, where we’re offering you a credit of the FULL 2021 BOOTCAMP PRICE — even if you paid a price that was much lower…

As well as the 12 months of AWAI spending credits you have coming your way.

But first…

One Man’s Incredible Transformation
from Rocket Scientist to A-level Copywriter

If you ever wanted to understand the true transformative power of Circle of Success, look no further than AWAI member Jon Stoltzfus.

Jon Stoltzfus

Jon is an excellent example of what can happen when you put the full force of the resources, mentoring, and access you get from Circle of Success to work for you.

He’s an aerospace engineer by profession.

But he was tired of the daily structure, the long hours, and worrying if there would be layoffs at the end of every contract.

He’d always enjoyed writing… and found out about copywriting through AWAI.

He was intrigued by the fantastic pay copywriters make… all the freedom they have…

And the fact that you can write about so many things… from anywhere in the world — whenever it pleases you.

So, he joined AWAI and, like you, set out to learn the secrets of persuasive writing.

But Jon’s success as an engineer told him that to be ultra-successful at writing, he would have to immerse himself in his new craft…

He wanted to know the advanced secrets… learn more about the Big Ideas that drive successful sales letters… write meaningful copy…

And get professional feedback on his work.

He wanted to know that if he ever had any questions about writing or any other aspect of the business, there was someone he could call or email for the answer.

He wanted to get to know industry influencers…

Find out which companies were looking for new copywriters.

And more importantly…

He needed to make sure they got to know him.

In short — he was looking for a “partnership” in learning… someone who could teach him, guide him, and champion his success.

So, Jon did what many of our most successful members do.

He joined Circle of Success, and immediately gained access to EVERYTHING he would ever need to become a professional copywriter.

With a simple click of a mouse, he had over 100 learning resources at his fingertips…

Every AWAI home-study program, book, guide, course, and template… over $60,000 worth (and growing).

He could come to all AWAI FastTrack Bootcamps — virtually, like this year’s, or come to three “in person” when it’s safe to do so again.

But that was just the beginning for Jon — and for everyone who steps up to this, the industry’s highest level of learning.

Becoming a Circle member is like being “drafted” into a professional sports organization…

And now there’s an entire team of managers, mentors, and high-level executives focused on your development and your success.

You have the full weight of AWAI behind you…

Starting with Rebecca… me… AWAI copy chief Sandy Franks… our learning chief, Pam Foster… co-founder and A-level copywriter Paul Hollingshead… your team of mentors, coaches, and the many, many expert marketers and writers we’re in touch with every day — all standing by to help you!

And as Jon discovered, the benefits begin the moment you join.

We meet with every new Circle of Success member… get to know your strengths, goals, and objectives.

We help you select a writing niche if you haven’t already…

Then tailor a learning path specific to the specialty you’ve chosen.

But we don’t stop there.

You’ll have access to mentors who can guide you step-by-step whenever you wish — so you always have someone to answer any questions you may have.

You have exclusive opportunities to work on live assignments for real clients and real products.

You’ll get written feedback on your writing from top professional copywriters.

All at once, you’re in the “upper echelon” of the copywriting world.

You’re meeting and mingling with A-level copywriters.

You’re learning high-level secrets from legends like Mark Ford, Bob Bly, Dan Kennedy, Brian Kurtz, John Carlton, Jay Abraham, Bill Bonner…

You’ll have a chance to connect with the superstars of the day like Mike Palmer, Carline Anglade-Cole, Aaron DeHoog, Ryan Deiss, Brian Clark, Ben Settle, Marcella Allison, and many others.

You’ll meet marketers, publishers, and copy chiefs from some of the biggest firms in the United States.

You’ll be on a first-name basis with everyone here at AWAI — and many of our partners who have deep ties to all niches of the direct-response world.

But here’s what has really made a difference in Jon’s success and the success of so many COS members…

He used AWAI and the access his Circle membership gave him as a conduit to the top people in the direct-response industry.

We introduced him to the people in his niche he wanted to meet — and who wanted to meet him.

When he wrote copy for them, we helped him fine-tune his ideas and polish his final drafts…

Then we made certain that the people whom Jon wanted to see his writing — saw his writing.

That’s when everything changed.

Very quickly, top marketers were in a bidding war for his talents.

He landed a plum writing job with one of the top direct-response publishers in the world and today serves as copy chief for a fast-growing marketer of training resources where one of his roles is to hire new writers like you.

Today, Jon is one of “us”…

An A-level copywriter with million-dollar-plus controls under his belt who hires and trains new writers.

A player in the booming direct-response industry… who’s earning more than his aerospace engineer salary.

And perhaps more importantly, he’s happier than he’s been in a long time.

Jon’s story is a perfect illustration of why Circle of Success is a life-altering move for so many people.

And he’s not alone.

How Circle of Success Helped a Former CPA “Reinvent” Herself

Liz Farr

Liz Farr is one of many AWAI members who’ve used Circle of Success to “reinvent” themselves within their current industries — transitioning from a CPA… to a writer serving the accounting industry.

This transition lets her use the years of knowledge and experience she has accumulated.

She’s still in an industry she loves…

But no longer experiences the monotony of deadlines and pressure that comes with working as a CPA.

Today she’s happier, more at ease with life, earns more money than she did as a CPA — AND has had time to ghostwrite a book that went to No. 1 on Amazon in three categories!

And it's not just her…

Steve Coombes is another aspiring writer whose life changed when he joined Circle of Success.

In his previous life, Steve worked long hours as an IT expert.

He remembers rushing out the door without enough time to hug his kids when he heard his son say to his younger brother, “Don’t be sad. Daddy just doesn’t have time to hug you today.”

Like it would any father, hearing it broke Steve’s heart.

So then and there he made the decision to change his life.

Steve, now a copywriter who also runs a very successful coaching business for freelancers, called joining Circle of Success his “make or break” moment:

“I had to decide whether I would continue treating copywriting like a hobby or if I was going to make it a serious and a full-fledged business worthy to invest in. And today, I make significantly more money than I did when I worked in IT. Circle of Success has directly contributed and it continues to contribute to my success and my income.”

As with Liz, Jon, and Steve, Circle of Success has been the turning point in many new writers’ careers.

Julie Hassett, who writes for top-level clients across many niches, told us this:

“For me, the benefits began kicking in immediately. I started taking the live courses and getting feedback on my writing right away. And you can just choose any program and get it. That’s a huge help to anyone starting out.”

There’s Dave Sharpe — who landed a massive web-writing job for a global client on top of the $25,000 to $30,000 per month he currently bills his regular client — who said, very simply,

“The knowledge and skills I picked up from Circle of Success gave me the confidence I needed to play at this level.”

Start Earning While You Learn

And with our renewed focus on SPEED…

More and more Circle of Success members are generating income earlier on —earning money as writers as they master new skills.

For instance, Circle members Rebekah Mays, Mike Minicucci, Zoe Blarowski, Shirley Ann Chua, Brad Dunsé, and others told us they landed assignments with fees ranging from $2,000 to $10,000 in the “very early days” of Circle membership…

And look at this note I was passed from member Derek Coleman, who had his first paid client within weeks of joining Circle of Success

“Just landed a $5K monthly copywriting retainer (plus royalties) this morning… AND a $2K email campaign last night… ALSO, I just raised my rates.”

And with our special Circle of Success summits — where the focus is on getting you up and running as a writer fast — you’ll see what’s possible …

Learn a skill Monday — and be a paid writer by Friday!

Success like this is all but inevitable when you put in the effort and have an entire team championing your success, pushing you forward at every step.

AWAI is unique in that no one else in the direct-response industry has 24 years of experience teaching, training, and connecting new writers with clients.

No one knows better where new writers fall down, and how to pick them up again.

No one has the contacts and “deep reach” connections into our industry that AWAI has.

No other organization has amassed a library of knowledge that can come only from close relationships with the top experts in our industry over the past quarter century.

No other organization has so many copywriters eager to “pay it forward” and help up-and-coming writers like you master new secrets and navigate the industry.

No other organization has more connections to top clients — or has more companies approaching them when they’re looking for new writers — than AWAI has.

And only membership in Circle of Success assures that you have access to ALL this firepower.


You’ve met some members, and I’ve given you a “big picture” view of Circle of Success.

But how does it work?

What happens — and what do you get — when you join?

Allow me to give you more of a feel for what you can expect when you step up to this, the industry’s ultimate level of learning.

As I take you through, please remember — given that we tailor every Circle of Success learning experience to match your interests and income expectations — everyone’s journey is different.

But it all starts with one of the most appreciated aspects of Circle of Success membership:

Free Lifetime Access to AWAI’s Extensive
(and Growing) Resource Library

In the 24 years AWAI has been helping aspiring writers, we’ve amassed the largest and most comprehensive learning library for copywriters on planet Earth.

Over 100 self-study programs, interactive courses, business-building guides, templates, books, and more…

All of which, if you were to buy them separately, would cost you over $60,000.

As a Circle of Success member — you’re entitled to all of it.

I’m talking about the complete library of AWAI-published writing and career-building products — everything from our advanced Masters Program… to our niche specialty writing programs… to our getting-clients resources… and everything in between…

You get every home-study resource AWAI offers now — and every NEW home-study resource we add in the future…

And your access is for life.

Members appreciate this “all-access pass” because it is one more way Circle of Success gives you all the tools you need to be successful.

Circle member Julia Borgini says having access to everything “gives her options” when her clients ask for a project type she might not have written yet…

“Having a one-stop-shop for all this wonderful information… removes any of the stress I might have when a client asks me for something I haven’t written before. It gives me the confidence to suggest new projects to them… and lets me build up my skill set at my own pace.

Freelance writer Marianne Foscarini says Circle of Success’s access to people and resources is a big reason she’s able to earn more money in retirement than when she was working full-time:

“The most valuable AWAI program is whatever I need at the moment to help a client!” she says. “Circle of Success has really been worth the investment for me.”

Circle member Christina Gillick told us…

“This single perk gave me immediate confidence to take on any project. I knew, no matter what type of copy a client requested, I could instantly access the program, learn what I needed to know, and deliver impressive results every time.”


There are far, far too many programs to describe for you in this invitation. But if you’d like to see a partial listing of all the home-study and business-building resources you’ll be entitled to, click here and a separate window will pop up.

Of course, access to our entire learning library — as amazing as that is and as much as members love it — is just one small benefit of Circle of Success membership…

What really makes Circle of Success so transformative is all the one-on-one guidance, personalized learning, collaboration, and real-world writing you’ll do.

Here are just some of the major “personalized” experiences you’ll enjoy as a Circle member.

It begins with career guidance…

How will Circle of Success Guide You?

We’ll Help You Set Achievable Goals, Customize a Curriculum and Give You a Proven Roadmap to Follow

“Tell me what to do next.”

Your Career Action Plan

The opportunity for copywriters is endless. So many industries, niches, specialties. You need a plan specific to YOU.

So within days of joining Circle of Success, we’ll meet — by either phone or Zoom.

We’ll discover your interests, your experiences, your income objectives, the kind of writer’s life you imagine for yourself. Then we’ll guide you to the best options for you and your writing career.

And if you have a niche or a specialty in mind, that’s great too! We’ll talk about specific industries and clients you can target… and get you trained in the writing projects they’re likely to need.

Personalized Learning Curriculum

No teaching organization anywhere has more programs on copywriting than AWAI. Trying to learn everything can be overwhelming.

That’s why, once we’ve created your Career Action Plan, we’ll zero in on the ONE skill you can learn quickly, so you can be up and running as a paid writer fast.

From there, we’ll handpick from the menu of programs and live learning experiences so you can grow your skills, expand your knowledge, and be even more valuable to your clients.

A Roadmap to Follow

You wouldn’t begin a degree program taking Comp 301 before you’ve completed Comp 101 and 201.

Same applies to copywriting. Efficient and effective learning is all about “skills progression” — mastering one writing technique before moving to the next.

That’s why every Circle of Success member gets a personalized roadmap… a progressive learning path that will get you to your goal as quickly and efficiently as possible.

With a path in place, our efforts turn to teaching and training you…

How will Circle of Success Teach You?

You’ll Learn from Copy Experts Who’ll Give You FEEDBACK and DIRECTION as You Build Up Your Writing Skills Day by Day…

“Help me make my writing as strong as possible.”

Instructor-Led Learning

Since we began introducing writers to copywriting back in 1997, AWAI has led the industry when it comes to revealing the deeper secrets to persuasive writing.

Secrets and techniques like The Rule of One, the Core Concept, the 4-Legged Stool, the Power of Transubstantiation, The Golden Thread, The 4 P’s, The 4 U’s, product transparency, and more. Once you master these elements, you’re unstoppable as a copywriter.

And only Circle of Success members get live, instructor-led training in all these critical elements.

Feedback & Direction

You can learn skills and write until you’re blue in the face. But you’ll never know if your writing is hitting the mark until an expert tells you it is. Or, if it isn’t — explains clearly where you’re going off track and how to fix it.

Feedback and direction help you grow as a writer. Because Circle of Success is a small group, we’re able to give you this benefit at every stage of the learning process… now and well into your writing career!

Real Clients, Real Writing Assignments

Because we’re the world leaders in copywriter training, many marketers come to us when looking for new writers. And they’re most interested in Circle of Success members, because they know you’re serious and that the education you’re getting is second to none.

Which is why many of the projects you’ll work on as a Circle member are actual projects from real clients — with the hopes that you’ll choose them when you’re ready to turn pro as a writer.

Of course, one of the most important benefits of Circle of Success is having someone you can turn to when you’re stuck or need help on an important project…

Here’s what COS Members are Saying …

How will Circle of Success Inspire You?

You’ll Have Mentors to Encourage and Guide You Through Every Phase of Your Skill and Business-Building Journey

“Give me someone I can call.”

Personal Mentors

Learning and writing alone, in a vacuum, can be hard.

That’s why we’ve recruited actual working copywriters — people who’ve benefited from mentors themselves and are only too happy to “pay it forward” by being there for you.

Your personal mentor will be your guide, confidant, motivator, and champion. Anytime you’re confused, stuck, frustrated, want a quick “gut check” on something you’ve written, or simply need a nudge in the right direction, a personal mentor is just a call or an email away.

Copy Reviews

From our exclusive “peer review” process… to being able to request niche-specific professional copywriters to review your copy… nobody has more free access to personalized copy review than Circle of Success members.

Whether it’s a headline and lead you want to make sure is clicking… or a subject line that you need to know is grabbing the attention it should — feedback from your professional copywriters and peers is there when you need it.

Project Collaboration

Imagine… working with copywriter and AWAI co-founder Paul Hollingshead on developing your project’s Big Idea. Or bringing your letter’s headline and lead into focus with Sandy Franks — AWAI’s copy chief — who spent nearly 30 years working with top writers at Agora, the biggest direct mailer in the world.

Whether it’s a spec assignment that could lead to more assignments or your first paid job… your Circle-exclusive project collaboration benefit can be a lifesaver.

And only Circle members get it.

How will Circle of Success Prepare You?

We’ll Make Certain You Have the Knowledge, Skills, Tools, and Confidence to Succeed When Clients Call

“Help me find, land, and keep my first client.”

You will reach a point — probably much sooner than you think — when it’s time to go into the market and start working with real clients.

This is where Circle of Success membership is worth its weight in gold. Because as “one of us,” you can always reach out to us when you need help.

Market Yourself Like a Pro

Two things you’ll need as a working copywriter: a rock-solid LinkedIn profile and your own website.

We help you build both: a professional website that establishes you as an expert in your niche — and a LinkedIn strategy that not only blows other freelancer profiles out of the water — but can result in more client referrals than you’ll know what to do with!

Your Own “Client Funnel”

One of the best ways to ensure a never-ending flow of new client leads is to build your very own “client funnel.”

Your client funnel is all about establishing yourself as an expert in your niche. You’ll write valuable content… which will lead to a landing page… with a lead generator… and an effective email sequence that prospective clients will love getting.

Sound complicated? It’s not. And besides, we’ll help you build it.

A Portfolio You’ll Be
Proud to Show

You’ll be writing a ton of copy as a Circle member as you master all the key copy elements.

We’ll show you how to polish those pieces of copy and use them as samples on your website or in a portfolio you can send to prospective clients. That way when someone asks, “What have you written?” you’ll have actual copy you’ll be proud to show them.

Client “Coaching” and Acquisition

New writers dread the day they have to talk to a real client for the first time. With Client Call Coaching, we’ll help you through it. When you’re ready, just call your mentor to set it up.

We’ll get on the phone or Zoom… talk about the project… what your client expects from you… the questions they’re likely to ask… pricing… and put together a strategy that makes sure your first client interaction goes off without a hitch.

With your first client and new career underway, we’ll continue to be a resource for you, keep you connected, help you grow your business, help you attract bigger and better clients, and make sure you have the up-to-the-minute skills companies need.

How will Circle of Success Empower You?

Lifelong Partnership of Learning, Building, Growth, and Professional Enrichment

“Don’t leave me now! Help me grow my business!”

Free Copywriting and Getting Clients Bootcamps

As you’re discovering, AWAI’s FastTrack to Copywriting Success Bootcamp and FastTrack to Copywriting Clients are the copywriters’ events of the year.

The experts you learn from, the knowledge you gain, and the contacts you meet — even in a virtual environment — can and will have a profound impact on your writing career.

And when “in-person” Bootcamps return — it’ll be the party every copywriter and marketer waits for each year.

It’s where you’ll meet, mingle, and connect with fellow writers and learn from the top copywriters and marketers on the planet.

You’ll share private conversations over lunch or a drink at the bar with experts like Bob Bly, John Forde, Paul Hollingshead, Sandy Franks, Rebecca Matter, Mark Ford — or any of the speakers, marketers, and presenters who happen to be with us that year.

With all this interaction and face-to-face meeting time, it’s no surprise that more copywriters get their big break at Bootcamp than anywhere else.

And as a Circle of Success member, you can attend three “in-person” FastTrack Bootcamps at no charge — and as many virtual FastTrack to Copywriting Success Bootcamps and FastTrack to Copywriting Clients as you like…

Plus, you get added perks at Bootcamp as a Circle of Success member, including invitations to special events … a special Circle of Success members-only lounge… plus private audiences with experts and marketers.

Even at our virtual events, only Circle of Success members will be invited into special breakout sessions where we’ll do a deep-dive analysis of select copywriting and client acquisition expert presentations…

And follow up with specific instructions on how to execute and implement the ideas discussed to further your own writing career, using the many resources you have at your disposal.

And please note: The earlier you sign up for Circle membership during this Bootcamp — the sooner we can get you into these Circle of Success members-only sessions!

Master Class Sessions

Keeping up on the latest industry trends and strategies is crucial. Circle of Success “Master Class Sessions” are designed to keep you connected with the industry.

Every month you’ll join top industry experts as they discuss the very latest trends in direct response… copy techniques that are (and aren’t) working now… who’s charging what for what kind of work… the latest marketing tactics… new ways to boost your productivity and run your business more efficiently… and much more.

Circle of Success Community

It was Ernest Hemingway who said, “Writing, at its best, is a lonely life.” With all due respect to one of our favorite writers, not so when you’re a Circle of Success member!

You get the best of both worlds — total freedom to make a great living from anywhere in the world AND full access to a community of writers, experts, clients, and peers who span the globe… including everyone here at AWAI: Rebecca, Paul, Sandy, Pam, me, and our entire team. As a Circle member — you’ll never be on your own!

Circle of Success Membership
Is Your “Statement” to an Industry in Need

Guidance, training, support, coaching, inspiration, empowerment — you get it all with Circle of Success.

And there are many more benefits I haven’t covered… many more benefits we’re adding all the time.

It’s why Circle of Success members are who the industry looks to FIRST when they come to us looking for new writers.

Companies know the high level of training you get… and the support that’s there when you need it.

They’ve seen the success other Circle members have had.

And just as important…

They know you’re serious.

They’re aware of the investment you’ve made in yourself — both in effort and money.

By joining Circle of Success, you’ve raised your hand… and sent a clear signal to the entire industry that…

You Want This!

It’s All Waiting for You Now!

I’m sure you know by now — there’s no experience anywhere quite like Circle of Success.

Some have compared it to a “university” for copywriters…

A “PhD” in the art of persuasion.

We think it’s much more than that…

Universities don’t provide you with lifetime mentors you can contact when you need assistance throughout your writing career.

Universities don’t give you all the time you need to be successful.

Universities don’t help you land clients… and champion your success long after you’ve “graduated.”

And universities don’t continue to be a professional resource for you… give you lifetime access to all their resources… help you grow your business… expand your knowledge… and keep you up to date on the latest developments in your field.

Circle of Success gives you all of it — and more.

That’s why I’m so excited to invite you into our small, very special group today.

If you love to write…

If you’re motivated to succeed…

If you commit to putting the experts and the resources to work for you as a Circle of Success member…

If you take full advantage of AWAI’s access to the writers, influencers, and companies that can advance your career…

If you let your mentors guide and motivate you…

Circle of Success will ensure that you achieve your goals as a writer.

We’ve had far too many successful members benefit from Circle of Success to believe otherwise.

Like Jon, who we mentioned is earning well into six figures as an A-level copywriter and copy chief…

Like Mindy McHorse, who was able to escape her cubicle and now earns six figures writing fun copy while her kids are at school…

Like Rae Robinson… who discovered AWAI while still in college… took full advantage of her Circle of Success benefits… and has already earned over $600,000 as a copywriter…

Like Cindy Cyr, who earns six figures writing “on the road”… while she travels with her teenage son Dalton and helps out with his music career…

Like Steve Maurer, the machinist at a food processing plant who went from making $25 an hour fixing machines… to $200 an hour writing about them for the B2B industry…

Like Dave Sharpe, the web specialist I told you about earlier who landed a whale of a new corporate client… on top of the $25,000 to $30,000 per month he currently bills for his web-writing work.

And the hundreds of other AWAI members who have stepped up to Circle of Success and told us how their careers have soared as a result.

I love this note Circle member Sharlet Brennan sent Rebecca Matter about how her membership helped her become a successful business-to-business (B2B) writer:

“I’ve grown my business so far with one strategy: Do what AWAI tells me to do! During my first year as a COS member, I studied formulas and tips from the Masters every night. The next day, I applied what I learned to my client work.

“My client content writing ranked at the top of industry websites… I say this not to brag — but it shows beautifully that AWAI delivers… even for new writers!”

And listen to this from Circle of Success member Christian Nix, who just landed a writing job with Legacy Research, an Agora company AWAI co-founder Mark Ford helped build:

“The folks at AWAI do a great job. Sandy, Rebecca, and ALL the people I have dealt with over there are genuinely supportive and — as was true in my case — will reach out to make it happen if they believe you have ability and drive.

[Circle of Success] really is the best resource and support center you can have if you want to get going into copywriting for a living.”

As these writers and countless others will attest, you’ll be amazed at how quickly things move once you come on board…

Within days, you’ll have your Career Action Plan call, a plan in place, and a learning path to follow.

Every day, you’ll be motivated to take one small step forward — by us, by your mentor, by your peers, by marketers waiting to look at your work, by the coaches you’ll work with.

Day by day, week by week, month by month… your knowledge and confidence will grow.

You will no longer struggle with the letter writing process.

The words and powerful ideas will simply come to you…

You’ll know instinctively how to grab your reader’s attention… how to write in a conversational yet convincing tone…

You’ll know how to gain your reader’s trust… how to build excitement and acceptance with every paragraph… and, most importantly, have your prospect wanting to buy what you’re selling long before the letter ends.

And, while you’re perfecting the writing process, you’ll be learning the “business” side of things…

Where the opportunities are…

Who the biggest marketers are…

What they expect of you… and how to work with them in the most professional manner.

Through it all, you’ll be building up a contact list of friends, writers, marketers, and other business associates who can have a profound impact on your writing career.

You’ll have a level of access to Rebecca, Paul, Sandy, Pam, me, and others here at AWAI we can’t possibly give to the tens of thousands of regular AWAI members.

You’ll be learning from — and getting to know — some of the biggest names in our industry…

Many are million-dollar copywriters… who routinely write sales letters that generate millions of dollars in sales for multimillion-dollar companies…

And even more importantly…

They’ll get to know you.

Not just as “writers”…

But also as friends, colleagues, and — one day very soon — fellow professionals.

You can search the globe and you won’t find a program that’s minted more A-level copywriters than Circle of Success.

That’s why we’re looking for serious people who are ready to begin or quickly move their writing careers forward today.

And as someone who has made the effort to be at this year’s virtual Bootcamp, you’ve demonstrated to us and the industry that you are serious…

You understand that copywriting is a financially valuable skill that’s in high demand... and that without new copy — and new copywriters — companies simply can’t compete in this new era of digital marketing.

Ours Is a $3.5 Trillion Growing Industry 100% Reliant on People Who Can Write!

There are so many options for writers these days…

Opportunities where companies will pay you $3,000, $4,000, $5,000 per month retainers just to write content, write emails, or manage their social media platforms.

In the B2B world, writers can make a comfortable six-figure living telling “success” stories and explaining how products work!

We’ve even had Circle members enter the high-paying financial and health publishing fields… and earn six figures from the first sales letter they wrote!

From that standpoint, Circle of Success — at least in our view and, I’m certain, in the view of many of our most successful members…

Is far more practical and far more valuable than most college and university degrees.

Of course, the good news for you is that Circle of Success won’t cost you the $180,000 to $250,000 a four-year degree from a private college will cost you.

Not even the $150,000 you might get away with paying at a state college, either.

You won’t even pay the $60,000 value of the library of learning and business-building resources you’ll have IMMEDIATE access to…

Let alone the $20,000 worth of private copy consulting, the $10,000 we could charge for online Targeted Learning Classes, the $15,000 to $30,000 you could pay for mentoring and career guidance over three years of learning…

And those are just some of the benefits of Circle of Success membership you can put a price on…

The value of everything — the learning, the access, the contacts you’ll make, the camaraderie, the ongoing professional support, and the sheer impact this new knowledge can have on your life and your family’s future — is truly immeasurable!

Don’t forget, too, we’re constantly adding new Circle members-only benefits, like…

Online Study Rooms and Libraries

Our exclusive Professional Copywriter’s Resource Library where you can access literally hundreds of writing tools through a series of online “study rooms.”

These resources are great for doing research… You’ll have access to hundreds of links and tools you can use to find ammo for your promos across all kinds of niches…

Swipe Files, Copy Makeovers,
Exclusive Webinars, and More…

Another is a “Live Promotions” room, where you’ll find the Ultimate Swipe File with links to new and successful promos… along with a complete analysis of why they were so successful.

You can tune in to live “Copy Makeovers” — where you or one of your colleagues submits any “in progress” copy for review by a panel of professional copywriters who together “brainstorm” ways to make the copy stronger.

These sessions offer insights for improving copy you won’t get anywhere else. And there’s only one rule: no negativity. Just positive, constructive ways to turn so-so copy into great copy.

Resources Exclusively for B2B Writers

If you’d like to add business-to-business copywriting to your repertoire of skills, you can take advantage of our B2B Copywriting Roadmap, where — like the copywriting roadmap I told you about earlier — you learn everything you need to know and do to excel in this highly lucrative niche, including all this:

  • A deep dive into the B2B buying cycle, media mix, and the kind of prospect you’ll be working with and writing to…
  • Master’s Lessons on all the top B2B writing projects: emails, lead-gen landing pages, case studies, white papers, content, articles, blogs, websites, SEO, newsletters, video scripts, social media, and more…
  • Help establishing your B2B writing business and finding top-notch clients…
  • Live B2B assignments for you to work on and submit for professional review and feedback…
  • A full library of resources, including swipe files of B2B projects, templates, reading lists, Master Classes dedicated to B2B subjects, and much, much more.

With everything you get now — and every new resource we keep adding to the long list of benefits…

Circle of Success is MUCH bigger than the sum of its many, many parts.

It’s a chance to step into a new (and lucrative) world…

Make connections you can’t possibly make anywhere else…

Learn from A-level writers and professionals — experts who work only with (a) experienced freelancers they hire themselves… or (b) people they know are serious about learning the art of copywriting and would consider hiring once they see promise in their writing…

As a Circle of Success member, you will become part of something very exclusive — a community of smart, eager, and interesting fellow writers…

Where you learn deeper skills far faster than you ever thought possible… and get the chance to succeed faster than you ever thought possible.

And, before you know it, you could even find yourself being courted by an industry known for paying its “go-to” writers obscenely well — just like so many Circle of Success members have.

If a non-AWAI member were to call us and ask to join as a lifetime member of Circle of Success — the cost would be $30,000.

Now… I realize that’s a substantial investment…

But given the more than $165,000 in measurable value (in just the initial years), it’s worth every penny of that and more.

But as a registered member of AWAI, you’re entitled to a MUCH better deal…

Including an immediate $12,500 discount off that price…

Which quickly brings down the price for AWAI members to $17,500.

Your Instant $2,500 “Bootcamp Attendee” Discount

And for 2021 Bootcamp attendees, we have an even better deal.

We’re offering to take $2,500 off the price — the FULL and official price to attend Bootcamp — even if you paid much less!

Now we’re down to $15,000.


As life changing as Circle of Success membership is for aspiring writers… we realize that $15,000 is a lot to pay out all at once or to put on a personal credit card.

But we don’t want the cost of membership to stop you from taking advantage of a hands-on copywriting education that can change your life…

Get Started Now — for Just $995

So we make it very simple:

You can become a FULL member of Circle of Success TODAY — for just $995.

The rest you can pay over a time frame that works for YOU — 12 months… 24 months… 36 months — whatever suits you.

And there are never any fees…

Zero interest charged…

No credit checks…

And don’t forget — with our renewed focus on getting you up and running as a PAID copywriter FAST — many Circle of Success members are earning money as writers before their first payment is due…

And with our brand-new “Make Money Now” summit just around the corner… you could be doing the same!

But there’s another way to save HUGE on your Circle of Success membership…

A FULL CREDIT of Everything You’ve Spent with AWAI!!

You read that right…

ANY AWAI resources you’ve purchased over the past 12 months — all the way back to October 1, 2020 — will be CREDITED for the full price you paid.

That includes ANY PURCHASE — from a simple book… to any number of $5,000 Mastery & Certification programs…

Every penny you’ve spent with AWAI over the past year will be IMMEDIATELY deducted from the cost of your lifetime Circle of Success membership…

Even if your spending adds up to the full value of Circle membership!

And don’t worry about all the math or remembering what you’ve bought over the last 12 months…

We’ll look at your account, add up all the discounts and rebates you’re entitled to, and get back to you by phone or email.

Better still, call our amazing Member Success Team anytime Bootcamp is running — up until 5:30 p.m. Eastern Time — at 561-404-7735.

They can answer any questions… add up all your discounts… design a payment plan for you… sign you up on the spot if you’re ready… and get you started on your exciting Circle of Success journey today.

(If our team members are busy — be sure to leave a message. They’ll get back to you immediately!)

Or, you can simply click here… secure your membership with the $995 down payment, and our team will get back to you soon with your discounts all added up… your final price… and a number of payment plans you can choose from.

This Is What MOST Members Do
(We Recommend You Do Too…)

Now, about those payment plans.

We’ve had members tell us they were “shy” about asking to go on a payment plan.

Please don’t be.

Payment plans are SMART.

It’s a benefit most Circle of Success members take advantage of.

There’s no interest charged.

No fees applied.

No credit checks.

No outside “credit” companies involved.

You can surrender your Circle membership anytime, so you’re never “locked in.”

If our 12-, 24-, or 36-month plans don’t work for you, we can in all likelihood design a plan where the payments are manageable for you.

And, last but not least, payment plans give you time to “earn as you learn.”

All great reasons why — if you want to be a Circle member today and you’re serious about putting all the resources to work for you immediately — payment plans are the preferred route for most people.

You can see the various payment options by clicking here to access the Circle of Success Membership Acceptance Form.

And I’ll say it again — if the “set” payment plans don’t suit you — feel free to suggest one that will. We’ll do everything we possibly can to make this, our highest level of membership, available to you immediately.

Pay in Full — Save More!

Of course, if payments aren’t your thing… and you’re able to pay for your membership in full today — more good news!

We’ll take an additional $1,000 off the final price of your Circle of Success membership!

Payment options, discounts, and spending credits aside…

If the cost to join Circle of Success seems too expensive to you, you’re not seeing the BIG PICTURE and the massive impact this education can have on your immediate and future earning power.

This truly is an investment in your writing business… in your future success.

Forget for a moment the sheer value of all the courses, programs, mentoring, coaching, access, and one-on-one learning you’re getting — just in the weeks ahead…

If you know the copywriting business, you’ll know top writers can be paid $20,000 and more to take on a single project…

And that’s not counting royalties — which in some niches can add up to hundreds of thousands of dollars in bonuses.

Even if you’re not looking to lock in “big” projects, we’ve had Circle of Success members tell us they’ve secured monthly retainers of $3,000… $5,000… $10,000… even $20,000 — just to be available to write emails, blogs, landing pages, articles, and newsletters as needed!

Remember Derek, who I told you about a little earlier? Within just two months of joining Circle of Success, he landed a $5K per month retainer.

Based on that, the full cost of his entire, lifetime Circle of Success membership was covered in as little as three months!

And just to be clear — your final discounted price is all you’ll ever pay for your Circle of Success membership.

There are no monthly fees, no annual maintenance fees.

And remember — with its high-level access and continuing education through Master Classes and other events — Circle of Success is a professional organization that will help you be more successful at EVERY stage of your career…

When you’re just starting out…

And many years into a successful writing career!

So, for a fraction of what you’d pay for a four-year college degree (and, in our opinion, an education that’s far more practical)…

A payment plan — with its very small $995 down payment — that lets you get started with access to EVERYTHING right away…

Your special Bootcamp Attendee discount of $2,500…

12 months of spending credits you can apply directly to the cost of membership…

Our NEW focus on getting you up and running as a paid writer faster…

The MASSIVE opportunity that awaits skilled writers in today’s digital marketing era…

And a chance to follow up your 2021 Copywriting and Client Bootcamps with your first career-launching “Make Money Now” summit at zero risk…

There will NEVER be a better time to join Circle of Success than today.

Now, before you call or fill out the Membership Acceptance Form to secure your membership at today’s pricing…

There are three last points I want to make.

Point 1 This Invitation Is Limited

More than ever, we’re trying to keep Circle of Success a small and very intimate group.

That way, our instructors, our mentors, and the entire team here at AWAI can give you the full attention you need…

Particularly in the early days ahead, when 100% of our focus will be on getting to know you… determining your writing niche… getting you on your customized learning path… getting you up to speed quickly with the skills you’ll need… and getting you on board for our “Make Money Now” summit

So, if you know you’re interested, please sign up right away.

Point 2 Your “No-Risk” Guarantee

We completely understand that Circle of Success is a serious investment involving serious dollars…

And under no circumstances do we want you to sign up — decide it’s not for you — then feel trapped by the money you’ve spent.

That’s why we gladly offer you 60 days to try Circle of Success at zero risk to you.

Which means… if at any time during that trial period you decide Circle membership is not perfect for you… simply call or email your COS Concierge Team — and 100% of what you’ve paid will be refunded to you, no questions asked.

And remember:

The “Make Money Now” summit you’re welcome to attend in December falls well within this 60-day trial. It’s an ideal way to get a taste of the advanced training and all the personalized benefits Circle members get — with zero risk.

Point 3 Your $2,500 “Bootcamp Attendee” Discount Is Offered to Attendees Only During Bootcamp

And finally… just to be perfectly clear:

Once Bootcamp ends October 15, you won’t be able aclaim the special $2,500 Bootcamp Attendee discount we’re offering you today.

Nor can we guarantee that we’ll continue to offer our 12 months of AWAI spending credits — where you get to deduct ANYTHING you’ve spent with AWAI over the past 12 months — NO EXCEPTIONS — next time we open the doors to membership.

So if you want it… and you’re ready… and you’re excited to continue the learning and career-building momentum you’ve started here at Bootcamp…

There will never be a better time to join Circle of Success!

Your Time Has Arrived!

I want to thank you for taking the time to read this lengthy invitation today — especially with everything going on at Bootcamp!

Circle of Success is a program with many moving parts and a whole lot of benefits — built up over AWAI’s 24 years of training new writers for the industry — and it can take some time (and a lot of words!) to explain them all.

And even then, I’ve covered only some of the highlights here…

Which means you’re going to be amazed and delighted by the many benefits you’ll discover when you join through our “trial” invitation.

So, it’s time for you to make your move.

As I see it, you have two choices.

You can stick with the status quo — and continue to dream about one day becoming an A-level copywriter… and all the money and freedom it can bring…

Or you can take action NOW…

Lock in 12 months of spending to be applied to your Circle of Success membership as an instant credit…

Claim your exclusive $2,500 Bootcamp Attendee discount…

And once and for all seize for yourself the very opportunity that has changed so many writers’ lives for the better.


Remember — a small down payment of $995 gets you started on your path immediately.

We’ll set up your myAWAI account so you have full access to our entire library of resources.

We’ll save your spot at our next “Make Money Now” summit in December.

We’ll schedule your Career Action Plan call to talk about the many options you’ll have as a writer…

From there we’ll work on putting together a customized learning path for you.

You’ll meet your mentors…

Be invited to a special welcome call from Barb Hume, your Circle of Success liaison…

And in no time you’ll be on a very fast track to mastering your first writing skill and your first paycheck as a writer.

Click here to go to the Circle of Success invitation page…

You’ll see a summary of everything you get… full details of payment plans… and more.

Or you can call now:


Our Member Success Team is online during Bootcamp, helping attendees, answering questions — and they’re happy and eager to take your call at any time!

This is your moment.

Now is the time to take control of your success.

Join Circle of Success under these exciting Bootcamp Attendee terms today!

Rebecca, the entire AWAI team, and I look forward to celebrating your success in the days ahead!

Katie Yeakle
Executive Director, AWAI