NOW Is the Time! That’s Because…
Start Getting PAID as a Writer TODAY Than Ever Before in History…
Starting Monday, January 29 at 2 p.m. ET!
Okay, writers, another year is over…
And a new one has just begun!
Rebecca Matter here, with a serious question:
Is the desire to be a well-paid, “write-from-anywhere” writer still inside you?
Yes?
Great!
Because I’m ready.
I’ve got my team ready…
And we’re 100% committed to helping you become a paid writer — NOW!
Our timing could NOT be better.
There has never been a better moment in the history of paid writing to secure your future by becoming a skilled copywriter than right now.
No More Putting Your Writing Dream Off for Another Day… Let’s Do This!
That’s why I’m writing to you today.
You love to write.
You’ve been sitting on the sidelines long enough…
The time has come for you to join the thousands of your fellow AWAI members now living the writer’s life…
The life YOU are still only dreaming about!
Imagine…
A life with no set hours…
No time clocks…
No daily commutes…
Nowhere you have to be on any given day.
Want to live where the air is cleaner?
Where there are no crowds and life is more laid-back?
How about a beautiful lake or mountain view as you write?
We know of writers taking entire months in Paris, Italy, and tropical paradises — where they write a few hours in the morning… and spend the rest of their time exploring!
That’s the future that awaits you.
Security.
Fulfillment.
Unlimited income potential…
Incredible freedom.
A new life!
And it all starts with AWAI’s 4 Days to $400 Writing Challenge.
Your Exclusive Invitation
After 27 years of teaching new writers, we know that all it takes to get you up and running is one simple skill.
One financially valuable skill that pays you money over and over again…
That’s what we’ll give you in just four days.
We’ve got a BRAND-NEW in-high-demand writing project waiting for you…
We’ve put together an amazing Pre-Challenge Writer’s Resource Kit, which we’ll get to you immediately…
We’ve got four amazing sessions of LIVE training set up.
You’ll learn the secrets behind great copy…
You’ll Craft Copy Under the Guiding Hand of AWAI’s Lead Copy Instructor, Pam Foster…
And before I go on, let me just say — you are going to LOVE Pam!
She’s a highly successful freelance writer herself, with over 35 years of experience writing for clients — including clients she’s worked with for decades!
These days, she splits her time between her own writing and helping AWAI members like you launch their new careers…
And as you’ll see from the comments I’ll share throughout this letter — she’s absolutely beloved by members here at AWAI.
“Pam Foster is my favorite AWAI instructor. Her programs are clear, concise, and easy to follow and implement.”
— Donna Mosher
Your live training with Pam will be fun and highly informative.
She’ll answer any questions you have in real time.
You’re going to experience firsthand just how much Pam loves working with new writers…
How committed she is to your success…
And just how “safe” she’ll make you feel while learning this brand-new skill.
As one member told me, once you meet with Pam — even online — it’s like you’ve been friends for years!
The four days Pam and the AWAI team have put together for you are nothing short of amazing.
As I was saying, you’ll learn the one writing skill EVERY business needs and is PERFECT for launching your career…
You’ll write…
You’ll learn about research and how to start “thinking” like a writer…
You’ll create a great writing piece for your portfolio…
We’ll show you how to reach out to clients…
And we even have a way for you to earn your first $400 payday!
All you need to get started is…
- A computer, laptop, or tablet…
- A decent internet connection…
- And two hours a day with Pam and her expert guests — for four days — so we can teach you the “six legs” to this fun, simple writing project… and get you tapped into clients.
And please don’t worry…
This is not about writing the next “Great American Novel.”
What you’ll learn to write is usually as short as a single page… at the most, two.
It’s writing that follows a formula and, once you know it, flows from mind to paper fast (so fast, in fact, you can write it in less than an hour once you have the knowledge!).
And I can’t stress enough the most exciting part:
Millions of businesses need these!
“I’ve used what I learned from Pam to both get clients and support clients — since 2011… It definitely helped me get my first clients!”
— Lane Sennett
They pay writers anywhere between $250 and $500 to write them…
And they never need just one…
Most need two, three, or four every single week…
Which means that once you get going, you’ll have a LIFELONG SKILL that could earn you an extra $2,000 to $5,000 per month — with just a few good clients.
And remember…
Once you know the simple formula to writing these simple one-to-two-page projects every business needs…
You can write three, four, even five… in a single day!
Sound exciting?
Then, let me give you the brass tacks of this exciting “Challenge” experience…
Here’s How Our
4-Day Writing Challenge Works
We’ve made it all about simplicity.
One skill.
One project.
We’ll start by sending you the Pre-Challenge Writer’s Resource Kit I mentioned earlier.
That will ensure you get the very most out of our four amazing days together…
It contains everything you need to know about the project you’re going to learn how to write:
- A complete Project Overview showing you what the project is… why it’s so important to every company or entity that does business online… how companies use them… and your role as a writer in writing it.
- A 20-minute Pre-Event Research Assignment that’ll open your eyes and show you just how fun and easy this writing is.
- We’ll also send you a meticulously Curated “Swipe File” containing dozens of prime examples of the simple project you’ll be writing — along with “writer’s liner notes” on each one.
- We’ll send you a Writing Template we’ve created for this event — so you can know exactly “what goes where” in each of the “six legs” of the project you’ll be writing…
- As well as a Copy Checklist you can use every time you write to make sure everything that needs to be in your copy project is there.
- I also want you to see a special presentation on generating ideas I recently did for a group of writers wanting to learn the exact writing project we’ll teach you.
“Thanks Pam! You just helped me kick-start my freelance career.”
— Tressa Putnam
You Get ALL of It — Before
Your Training Even Begins!
Now, you may be asking — with everything in my Pre-Challenge Writer’s Resource Kit do I even need those four “daily” sessions of live training with Pam?
In a word — yes!
“Pam is an outstanding instructor. She really knows her stuff.”
— Cecily Strong
Because not only is this where we show you how to WRITE the assignment that could put your first $400 (or more!) in your pocket…
But 27 years of experience tells us new writers learn better and faster when materials like this are discussed and given context through real-world examples and applications.
Plus, getting to ask questions in real time the moment they pop into your mind is priceless.
Which is why you’ll definitely want to join us each day for our four days of live training together.
And besides…
We want to see you… put a face to the name… so we know you’re serious about getting your writing business off the ground!
Here’s a quick overview of how each session will unfold.
Day One is all about giving you the “big picture” opportunity… building upon the project overview you’ll get in your Pre-Challenge Writer’s Resource Kit… getting to know who you’re writing to and what they want to read.
Why is this important?
Simply because you can’t write without understanding the goals and objectives of the project you’re writing…
What your client is trying to accomplish with it…
Where your copy will be used and seen…
Where your reader is on the “customer journey” when they see your copy…
And what makes them want to read it.
“Oh my goodness Pam! Thank you so much for going into so much detail! You will never know how much I appreciate the help. Your confidence in me is astounding. I can do this and change my life!”
— Kimberly Grow
Now, just so you know — none of this is rocket science!
And when you hear it, you might think, Really, it’s that simple?
Yes, it is!
But hearing an expert confirm it’s “that simple” is often all you need to get over any obstacles in your way.
And the great thing about our Day One lesson is that you’ll not only learn about the many purposes and uses of the project you’ll be writing, but…
You’ll get an amazing overview of how digital marketing works in today’s era!
Day Two is when the rubber meets the road.
This is where you learn your first copy skill as a writer — including those all-important “six legs” of your writing project that make certain the project your writing gets “opened and read” by your intended audience.
It’s here where Pam will also show you how to use her market-proven checklist and template you’ll get in your Pre-Challenge Writer’s Resource Kit — and be introduced to your all-new writing assignment.
“Pam has some of the best organized, paced, and applicable tips in her presentations. She provides very practical, real examples for us to learn better copywriting skills.”
— Pat Casello-Maddox
It’s here you’ll meet master A-level copywriter Guillermo Rubio, who just happens to be one of the industry’s best at the writing project you’ll be learning and who will share his “best practices” with you.
Plus you'll meet Steve Slaunwhite, an expert in writing copy for the B2B (business-to-business) world.
Then — we give you your writing assignment…
Which you’ll be writing to someone you probably know pretty well: aspiring writers — like you!
With marching orders in hand, you’ll have the rest of Day Two to “get creative” and start on your draft…
Be sure to check out my bonus presentation on “ideas” — and start writing!
Day Three is a deeper dive into what great copy is all about — especially as it relates to your special “Challenge” writing project.
You’ll start by digging into a handful of the writing samples from your Swipe File… really go deep… line by line… so you’ll know exactly what the writer was aiming to achieve with every paragraph… and can apply it to the draft you’re working on.
We’ll show you how to edit your writing, so that it’s “speaking” to your reader in the voice great copy should… sincerely, empathetically — and that the content is true and accurate.
“Pam knows her stuff. I loved the way she presented this program. It was very organized.”
— Yvonne Audi
And if this amazing exercise doesn’t clarify everything for you, Pam will be answering each and every one of your questions along the way.
The rest of the day is yours — to finish out your writing project, check it against our multiple “self-assessment” techniques, and, if you choose to, send it to us.
And don’t forget — AWAI publishes multiple dozens of the very projects we’ll be teaching you to write every month.
So if you complete your assignment, follow the “self-grading” technique we’ll share with you, and submit it, and we believe it’s strong enough…
We’ll offer you $400!
Day Four is all about “next steps.”
Specifically… next steps to your first payday!
You now have a valuable skill that businesses need.
Will you need to keep practicing and improving?
Absolutely!
“Pam was so knowledgeable. She was open, friendly, and supportive throughout. We were encouraged to participate, ask questions, provide input and you came away knowing that she was genuine in caring that participants ‘got it’ and would succeed.”
— Judith Blaeske
Even the best copywriters are constantly honing their craft… and we’ll show you how to do that using the many free resources AWAI offers…
But is it too early to think about landing that first client?
Absolutely not!
And there’s no one better to show you how than Pam’s special guest for this session, Ilise Benun — one of the most respected, in-demand, and, yes, expensive business coaches for freelancers.
Her specialty: showing new writers — even those with zero experience and zero samples — their value in the marketplace.
And believe me — after your time with Pam and Ilise, you’ll know exactly the type of clients that are PERFECT for new writers… how to reach out to them… and a method for landing your first writing project that, when properly presented, works 90% of the time!
So, between Ilise’s guidance… Pam’s time spent training and writing with you… our live Q&A sessions… and everything in your Pre-Challenge Writer’s Resource Kit…
You’ll not only have a skill that can pay you for life and a “roadmap” for getting better, but…
You could be well on your way to landing your first client… and your first check as a writer!
We’re Pouring Everything We Have into This Landmark Training…
I’ll say it again…
We’re holding nothing back when it comes to getting you what you need to finally make your dreams of living the writer’s life come true…
And that includes giving you powerful resources from literally thousands of dollars’ worth of our best training programs…
Giving you access to — and having you learn alongside — top writers… experts many AWAI members pay as much as $10,000 to work with…
Plus, I still haven’t mentioned more bonuses you’ll get that I’ll share with you shortly — valued at over $400!
“Pam was amazing! Very well versed, presented well, didn't let technical details get in the way. Slick!”
— David Vondracek
But here’s the amazing thing…
We don’t want ANYTHING standing between you and this life-altering four days together…
Including the cost to join us!
So what will you pay for four days’ worth of amazing all-new LIVE training with Pam and her expert guests…
To learn a highly lucrative writing skill that millions of businesses need…
Launch what could easily become a life-altering six-figure writing career…
Much less than you could ever imagine…
AWAI’s
4 Days to $400 Writing Challenge
Costs Only $47 to Join!
That’s right…
$47 for EVERYTHING…
All those writing resources… four amazing sessions with our top experts… a skill you’ll have for life… a shot at your first $400 as a writer…
How much of a no-brainer is this?
These days it’s tough to fill your gas tank for $47…
You can’t have a nice dinner out for $47…
You can’t take the family to a movie and share a bag of popcorn for $47…
Yet for $47…
You’ll learn a skill that can pay you over and over again… for life!
You’ll know exactly how to write a short, fun writing project millions of companies rely on to attract and engage with new and existing customers.
You’ll know how to improve your writing day after day, so you see measurable results…
You’ll have a roadmap for landing your first client… including a special technique writers use that “seals the deal” 90% of the time…
You’ll even have a chance to submit your copy to AWAI with a chance at getting paid $400!
Again, all for $47!
Now, I know no amount of money is “insignificant.”
But $47 is such a minuscule amount when you consider two things:
- The skills you’ll learn will give you the power to earn thousands of dollars per month — literally for the rest of your life, and…
- In the past, members have paid well over $1,000 for this very same kind of multiday training with our top experts!
We’re doing this because we want to blast through whatever might be holding you back.
We’re doing this because we love teaching new writers…
Hearing your success stories…
Hearing the excitement in your voices when you tell us you’ve landed that first check!
And we know how MASSIVE the opportunity is right now — and how EASY it is to break in once you have your first skill and just a little bit of confidence…
That said, we don’t want your money if you’re not 100% happy.
So, we’re offering you…
The Strongest “No-Nonsense” Guarantee You’ll Ever See!
The terms could not be simpler or clearer:
If at any time over the 365 days following our 4 Days to $400 Writing Challenge…
- You don’t think our time together was anything but life-changing…
- And you don’t see any chance at landing at least $400 as a writer in the coming weeks… even after giving it your best shot…
Simply let us know…
We’ll give you back your $47!
No fine print…
Nothing to prove…
No ifs, ands, or buts…
No questions asked.
If it’s not great for you… you don’t pay.
“Pam's positive energy and encouragement came through in every lesson. I thoroughly enjoyed having her as an instructor and hearing about her career experiences. I also think she was exceptionally patient when sometimes asked to answer questions that got asked in almost every session.”
— Joan Pollock
This is all about YOU!
Again, let me reiterate our intentions.
This 4 Days to $400 Writing Challenge is all about you.
It’s about reaffirming what you already believe.
You are part of the AWAI family because you want to be a writer…
And you want to be well paid to do it.
That’s the only reason I’m writing to you today.
If you could use a boost forward — you should join our Challenge, without a doubt.
I promise you — this will be exactly what you need to reignite that desire and jump-start your writing career FAST!
Aside from walking away with a valuable writing skill you can start using to get paid immediately, here are five more reasons it’s important you do this NOW:
1 To be a writer, you have to WRITE!
Sounds simple, but the biggest problem new writers have is getting started.
As part of our 4 Days to $400 Writing Challenge — you WILL write and know if your writing is on point with the self-grading techniques we’ll share with you.
The result — your first “portfolio” piece will be great… and it could earn you $400!
2 We’re making it EASY.
No sense starting you out on a writing project that’s harder and less intuitive, and will only frustrate you.
We’ve picked the simplest project for you to work on — one that’s short, based on one idea, and has only six “elements” you need to understand…
Yet it’s one of the most common writing projects businesses need today!
And if you want to write bigger and higher-paying projects down the road… this is the perfect project to build off of since it’s pretty much just a “mini-version” of everything you’ll ever write as a copywriter!
3 There will be NO JUDGMENT — this is a “safe place” experience.
Many AWAI writers who have gone on to greatness have told us they’d have started sooner but were afraid their writing wouldn’t be good enough, and they’d be judged.
Nope… uh-uh… no way!
That’s NOT going to happen here — EVER.
We understand better than anyone…
No writer “nails it” the first time out. I didn’t. The greatest copywriters in the world didn’t. You won’t either…
But you WILL be amazed at how FAST you get better when you go through an experience like this and you’re excited to learn…
And you may even be surprised when you discover you don’t have to be “great” to start making money as a new writer!
4 We get to spend time TOGETHER…
We are passionate about our members’ success… and will go great lengths to help you… let us prove it!
Finally, of course…
5 You can’t beat 47 bucks!
Again… this is not about the money, for us or for you.
This is about nudging you and a few of your fellow AWAI members off the fence and onto the path to a thriving writing career!
And because our success is based on a symbiotic relationship between writers (like you) and the industry that desperately needs them, we benefit too.
The more skilled writers we train, the more the industry comes to us looking for writers. And the more this industry turns to us, the more writers want to learn from us!
It’s a win for us…
And most of all… a win for you!
Again, the small amount we’re asking you to pay is so you value this life-altering learning experience.
But our ironclad guarantee also protects you:
So, what do you say…
Are you ready for this?
Before you go to sign up, here’s a brief recap of everything you will get — and everything that will happen:
Here’s What You Will Get
When You Join Our All-New Live
4 Days to $400 Writing Challenge…
-
Your Pre-Challenge Writer’s Resource Kit — essentially a “crash course” in the writing project that can pay you for life:
- Project overview
- Enlightening 20-minute pre-event research assignment…
- Dozens of samples in our Swipe File
- Writing template with instructions…
- And more!
- Four days of LIVE training, coaching, and encouragement from one of our top experts… including a full day dedicated to landing your first client…
- A shot at a $400 paycheck — and professional guidance on how to land clients going forward… from one of the most sought-after freelance business trainers in the country…
- BONUS #1: My special “How to Generate Endless Ideas” presentation, where you learn secrets and shortcuts to generating all the writing topic ideas any writer will ever need. (Invaluable!)
- BONUS #2: Now that you’re a writer — time to let the world know! So, we’re giving you — absolutely free of charge — Ilise’s wildly popular program Create Your Own LinkedIn Profile in a Day: Your First Step Toward Attracting Valuable Client. (A $197 catalog value!)
- BONUS #3: More fun, easy, and natural business-building advice from Michael Katz, leading business coach and friend of AWAI: 3-Minute Marketing: Bite-Size Strategies to Build Your Freelance Business in Just 3 Minutes per Day. (A $297 catalog value!)
Let’s Do This!
Complete the form below and you’ll be a part of our all-new LIVE 2024 4 Days to $400 Writing Challenge… with all the perks and access to your Pre-Challenge Writer’s Resource Kit within minutes…
Please don’t delay.
We only do our Challenge live once a year — and this is the time!
And I promise you…
There’s no better way to introduce you to the world of copywriting for such a small, risk-free investment.
See you at the Challenge!

Rebecca Matter
President, AWAI