Today’s Busiest Copywriters Reveal…
26 Market-Tested “Getting Client” Strategies for ANY Personality
Whether you’re an introvert, extrovert, or anything in between… now you can land all the clients you need — without trying to be someone you’re not.
Hi, Rebecca Matter here.
And I get it…
Talking to clients can seem scary…
Especially if you’re new…
And double-especially if you’re an introvert, like so many writers tend to be.
I know plenty of aspiring copywriters who have been so paralyzed by this anxiety that they never got their businesses off the ground.
And they never realized their dreams of living the writer’s life as a result.
But that’s not going to happen to you.
Not after today.
Not a chance.
That’s because we’ve put together what I consider to be the most unique, most useful “getting clients” resource that’s ever been created.
Very simply…
We went out to all the busiest copywriters we know…
Writers renowned for attracting the very best clients… and always having more high-paying writing jobs than they can handle.
And we asked them how they find their clients.
Plus, not just “any” writers…
For this project, we chose each of them for their unique personalities.
I’m talking extroverts, introverts, shy people, “life-of-the-party” people, quiet talkers, loud talkers — you’ll meet them all!
Why did we do it?
Very simple.
Aspiring writers ask me all the time, “Rebecca, what’s the best way to land clients?”
It’s the biggest fear our writers have. So naturally, it’s the most common question we get.
Yet the fact is, there’s no one “right” answer.
There are literally dozens of ways to get clients for your writing business…
But the best methods are the ones that match your personality.
The ones with which YOU are most comfortable.
The ones YOU will actually use… and deliver you the most success.
And that depends a lot on who you are…
Because let’s face it…
If cold-calling prospects and asking for a writing job is your idea of a living nightmare — then that technique isn’t going to work for you.
On the other hand, if you love talking to new people and it’s your strong suit — by all means, use one of the many strategies that gets you front and center with prospective clients.
So, here’s the good news…
We know a lot of successful writers.
Every one of them is unique.
And not surprisingly, they all use different strategies when it comes to finding clients.
Strategies that match their personalities.
Take Ilise Benun, for example.
She’s completely comfortable making valuable connections at conferences and events just by chatting with people she’s never met before. She knows what to say… clients like her because of it… and they want to work with her.
Nick Usborne, on the other hand, is a total introvert.
He doesn’t phone up or travel to meet clients at all. Why? Because he hates it!
So, he’s found a clever way to bring clients to him… by publishing books and writing strategic articles for some of the most influential websites in his industry.
And Michael Katz is a bit of both.
He’s a “people person” who doesn’t mind reaching out to prospects — but he’s found a super-simple strategy that’s 100% stress-free where he doesn’t have to talk to clients directly.
You just need to find the methods that work for you…
That’s why my team and I reached out to more than a dozen experts who all take very different approaches to landing clients.
Some are renowned “A-list” copywriters like Nick, or Bob Bly… each of whom has their own unique approach to find clients.
Others are veteran AWAI members… like Heather Robson, Ed Gandia, and Kathryn Aragon… who, like you might be, were terrified at the prospect of finding their first clients… but now have more work than they can handle.
And of course, I wanted to find new writers who, like you, didn’t have a lot of experience or writing samples to show when they targeted their first clients…
People like Steve Maurer, who had no clue about landing good clients, so for a period, he resorted to writing articles for soul-sucking content mills… for about $5 apiece…
Until, that is, he developed a simple yet wildly successful self-marketing system that brings him a steady stream of high-paying clients… with virtually no stress or effort.
And Steve’s not alone.
All the experts featured in this program are regularly booked with exciting, high-paying assignments.
They write for the clients they want to write for.
They move from one project to the next seamlessly…
Often, they’re the subject of “bidding wars” among clients who are desperate to work with them.
At times, they have so much work, they have to turn assignments away… or recommend other writers they know to write them.
And it’s all because they discovered the client-getting strategy that worked for THEM.
Now we’re going to share their strategies with you.
Every single one of them — so you can see them all and decide which ones are best for you.
You’re going to hear from the writers themselves.
You’re going to be led step-by-step through their techniques.
If it involves speaking with clients, you’ll get an actual script of what to say…
If it’s through emails or private letters (very popular among this group!), you’ll get templates to follow.
If, like Nick and others, it involves getting your writing “out there” — we’ll tell you where, how, and what to write about.
In short — you’ll have everything you need to make these strategies work.
And just to be clear, there are techniques for everyone:
For introverts…
For extroverts…
For outgoing types…
For people who never want to leave their office…
Who never want to get on the phone…
For writers who are brand-new — with ZERO samples to show…
Even writers with experience who want to break into a more lucrative field.
Whatever personality type you are — there’s a technique here for you… guaranteed.
There’s No Need to Wait to Start Landing Clients
You can use this program to start landing clients immediately.
No need to watch all the modules right away. Just find the ones that match your personality best — and use them!
There’s no schedule to follow… no waiting around.
Everything is “on-demand” — there when you need it.
Just hop online, open up the program, and choose the client-getting strategy you want to try.
The expert will guide you through his or her process step-by-step so you know exactly how to implement it…
And you’ll walk away from your computer ready to put this strategy into action… and start landing clients right away!
What Kind of “Getting Clients” Strategies Will You Discover? Here’s a Small Taste:
- Dread talking to people? Don't miss Method #8, you’ll learn how to get Google to deliver clients directly to your inbox — without uttering a word to anyone!
- Love spending time on social media? In Getting Clients Method #6, You’ll learn how to transform social media from a harmful “time-suck” into a surefire way to attract your ideal clients…
- What if someone else did your marketing for you — so you could just show up to write for clients who appeared like magic? Sound good? Then be sure to check out the client-getting “workaround” in Method #10…
- Close more clients by targeting the right prospects! In Method #12, you’ll see how to use a “low hanging fruit” technique for reaching a boatload of potential clients who’ve already raised their hands and said, “Yes! I want to hear from you!”
- No portfolio to show? No experience working with clients? No problem! Not when you follow Getting Clients Method #14, which will show you a “silly” email strategy that’s tailor-made for new writers…
- Method #1 will show you how to stand out from the crowd by handcrafting a unique message for each and every prospect. Just 125 words or less — about five sentences — is all it takes to be the only copywriter who sticks in their mind… and the only one they want to hire…
- Getting Clients Method #17 is one of the most effective strategies I’ve ever heard about, because it immediately can position you as the “likeable expert” every client wants to work with…
- Method #13 shares one simple action you can start taking now — even if today is day one of your copywriting career — to start landing clients immediately — without even looking beyond your circle of friends and acquaintances…
- Use Method #9 to build instant credibility and attract clients on autopilot. You don’t even have to leave home or have a single conversation…
- Getting Clients Method #19 may seem like it’s not for the faint of heart, but it will show you how to strategically “salt the oats” so your prospects need you and you alone. This one powerful adjustment will cause this technique to work for you like gangbusters!
And these are just a handful of the methods you’ll be able to choose from to land clients for your business.
You’ll have immediate access to these and 16 more as part of this on-demand library…
And because Your No-Stress Method to Getting Clients is online and “organic” in nature — it’s ever-growing and ever-evolving…
Which means we’ll be constantly adding new techniques and new resources as we discover them!
Meet Your Specialists: Here are Just a Few of the Writers Who Will Help You Land Clients…
Bob Bly despises “small talk” and is an unapologetic introvert. So instead of reaching out, he generates leads that draw clients to him — and then cherry-picks the ones he wants to work with. Follow his method and you’ll have more prospects orbiting you than you could possibly take on — so you, too, can pick and choose which ones to work with.
Says Bob: “I continually have many more projects offered to me than I could ever hope to handle.”
Nick Usborne is another introvert who doesn’t like reaching out for clients. But one thing he’s not shy about is sharing his expertise. With over 30 years of experience in marketing, it’s easy for him to put himself out there as an expert so he can attract clients. He’ll show you how to do the same, even if you have no experience.
Says Nick: “I never approach prospective clients. Prospective clients approach me.”
Heather Robson is the Managing Editor of Digital Copywriter and has been an AWAI member since 1999. To land clients, she uses a vastly overlooked strategy that gets Google to do all the work for you.
Says Heather: “I’ve used this marketing secret for years and landed some big projects with it. It can take you from a first introduction to a signed contract in as little as 72 hours — I’ve had it happen!”
Michael Katz is an email newsletter specialist, best-selling author, and “likeable expert.” He’s so likeable, in fact, that he consistently gets referrals and has prospects contacting him. Introverts will love his “power of the handwritten note” method.
Says Michael: “In 17+ years, I’ve never made a cold call! I have a steady stream of prospects who contact me, and at least half of them become clients.”
Best-selling author Ed Gandia began as an AWAI member in 2003 and has worked with tons of impressive clients, like Autodesk, CDC Software, Kaiser Permanente, Constructware, and many more. His “Purple Cow” email system will help you break through the clutter of your prospects’ inboxes and emerge as the only choice for them to hire!
Says Ed: “This technique will help separate your emails from 99% of those your prospects are getting!”
Most writers just want to write. Ilise Benun helps them deal with the other parts of the job they don’t want to deal with — but that are critical to getting clients. The secret to her success? Being able to “work a room” — starting conversations, knowing exactly what to say, and staying connected.
Says Ilise: “I’ll help you simplify the business side of copywriting so you don’t feel overwhelmed by it.”
AWAI President Rebecca Matter has helped hundreds of writers start living the writer’s life. Now, she’s on a mission to help you overcome your fear of getting clients, so you can do the same. If you’re not great with face-to-face meetings… and you dread getting on the phone… she’ll show you a simple way to get all the clients you need without leaving the comfort of your computer screen.
Says Rebecca: “Getting clients doesn’t have to be hard or stressful. You can build your whole business from behind your computer!”
Steve Maurer has transformed from “King of the Content Mills” to highly paid industrial B2B copywriter. Those $5 articles he started with are a thing of the past. Today, his passive social media client-getting system has transformed him into a valuable contributor on webinars, podcasts, and success panels while attracting loads of quality clients.
Says Steve: “As soon as you use this system once, it’s as simple as ‘lather, rinse, repeat,’ and doors will keep opening up for you to land new and better clients!”
Certified SEO copywriter Pam Foster will show you the one incredibly valuable technique she’s used to attract 90% of her clients. But if you want to completely avoid marketing yourself, she’ll also show you a method where the clients are already waiting for you — so you can just write!
Says Pam: “With this clever approach, getting clients is a breeze because those businesses already HAVE the clients. They just need YOU — a skilled copywriter, to be part of their virtual teams.”
Jay White was dubbed by Internet marketing great Alex Mandossian as “the best autoresponder copywriter I’ve ever seen!” He sends one “silly” email over and over again… and it’s earned him over $1 million in his freelance career.
Says Jay: “It’s NEVER failed to instantly start conversations with prospects who are ready to hire, and it can help you, too!”
Brian Edmondson is a Wall Street alum turned business-building expert who excels at driving more traffic to websites and capturing more leads. He’ll show you where to find a never-ending supply of prospects who have already said they want to hear from you.
Says Brian: “My all-time favorite getting-clients strategy for new writers works because it immediately makes your prospects know, like, and trust you — which makes them want to work with you.”
Katie Yeakle is Co-Founder and Executive Director of AWAI. She’s worked on all sides of marketing and publishing and has been helping regular folks live their dream lifestyle as writers for the past 26 years. As someone who’s constantly hiring new copywriters, Katie’s going to show you a super-simple method for finding clients among the people you already know.
Says Katie: “I know of at least 20 writers who use this strategy so effectively — and many of them never have to find anyone else to write for!”
Kathryn Aragon has been an AWAI member since 2010. She’s the former editor of The Daily Egg blog and is the author of The Business Blog Handbook. She’ll share with you her number one client-getting method that’s perfect for introverts like her.
Says Kathryn: “I credit (this technique) for helping me attract great clients right out of the starting gate — including my best retainer clients!”
Erase Your Biggest Freelancing Fear Once and For All with Our Pre-Eminent “Getting Clients” Program
If you’re a copywriter just starting out — this comprehensive resource is an absolute MUST HAVE.
Whether you’re an introvert who’s happy to work at a computer all day and not talk to a single soul…
Or an extrovert who loves jumping on the phone, talking to people and putting yourself “out there”…
Or anything in-between — there’s a Getting Clients strategy (or two, or three, or five!) perfect for you.
And all you need is one… ONE STRATEGY ideally suited to you that will let you land high-paying client after high-paying client…
Writing jobs that can pay $500 for every single day of writing — to tens of thousands of dollars for more detailed direct mail promotions.
When you can earn fees like this — easily and repeatedly — just by following one or two strategies that you like doing and that are proven to work…
It would be very easy to charge a few thousand dollars for this program.
And even that would be well worth it for you, since you could earn back way more than your investment with just a few assignments from clients.
But we’re not asking for even close to that…
Because you’ve told us:
Your biggest worry is getting clients.
And we want to erase that fear once and for all…
We don't want to you to wait or to “put it off.”
We want you to have the confidence that when the time comes for you to land that all-important first client — that you own the program that will guarantee you get it.
That’s why we’re not asking for $2,500…
Or $1,750…
We don’t even want you to pay $1,200…
No — we want as many writers as possible to get their hands on this breakthrough program — so they can bust through their fear of landing clients and start earning the kind of fees that will make the writer’s life possible for them…
So we’ve made this groundbreaking program available for just $995!
And even at this price, Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between is an absolute no-brainer…
Because you’ll have the chance to earn back your entire investment from your very first client.
So don’t put this off for one more second.
Get this program in your hands right now, and you’ll start landing clients in no time, using strategies you’re comfortable with and that fit your personality.
And even with all the value you’ll get from the 26 different methods you can use to start landing great clients…
That's still not all the great news…
We’re also including some very special "added bonus resources" that will make getting clients even faster and easier.
Have a look:
5 Added Bonuses to Make Your Client Search Even Easier and Faster!
As you can see, Your No-Stress Method for Getting Clients is jam-packed with more than two dozen ways for new writers to land all the clients they need.
But we didn’t want to stop there…
We’ve given you everything we could possibly think of so you’ll feel comfortable and confident marketing yourself consistently…
So you’ll never be without any resource that will help you land client after client…
And so you’ll know exactly what to do after your client pipeline is filled to capacity.
You’ve told us again and again that getting clients is your biggest obstacle…
But with 26 expert client-getting methods to choose from… and these five bonuses to fill in any gaps that might’ve still remained… nothing can stop you from achieving the freedom you crave as a highly paid, in-demand copywriter!
Bonus #1: Marketing for Introverts: Why No One Needs a Personality Transplant to Succeed as a Copywriter
Forget all the “motivational” clichés you’ve heard before. For most introverts, expressions like “Feel the fear and do it anyway” are nonsense.
The truth is, marketing yourself doesn’t have to be painful or uncomfortable — even for introverts. In this presentation, you’ll learn powerful strategies for connecting with your best prospects without having to wander far outside your comfort zone or practice any tactics that make you uncomfortable. You’ll also discover:
- How to dispel your misconceptions about marketing to a nameless, faceless crowd. Instead, you can actually address each prospect as an individual, in a setting that allows you to be at your best…
- The one skill most professional service providers lack — but that introverts have in spades — and how to use it to your advantage…
- How online “schmoozing” is much easier than in-person “small talk,” and how to make it work for you…
- What you can do even at the beginning of your career to attract prospects to you like a magnet, instead of begging them for work…
- Why it’s okay if you don’t “come out of your shell” — and how you can still land clients in bunches while maintaining your zone of privacy…
- The specific type of networking introverts actually enjoy and thrive at…
- The one adjustment that will let even the biggest introvert be completely comfortable speaking in front of a packed conference room.
Bonus #2: Pricing Your Services Accurately and Talking Money with Confidence
As a professional, you can’t avoid “the money talk” with clients. And you shouldn’t want to! When you understand your value, your worth, and the difference between the two, you’ll be able to maximize your fees and build yourself a thriving business. And getting there doesn’t have to be as difficult as you think.
In this presentation, world-class marketing mentor Ilise Benun will walk you through every aspect of pricing and negotiating. You’ll learn:
- 5 simple ways to grow your confidence for negotiating with clients…
- The myth of a “going rate” and why your “worth” is completely subjective…
- How to ask your prospect the right questions — instead of just spouting off what you know — to take the pressure off of you and increase your value to them…
- A simple three-step pricing process — including the easiest way to determine the minimum hourly rate you’ll need to meet your income goals…
- The exact phrases to use when you talk about money with potential clients…
- 9 questions you can use to figure out a client’s budget — without directly asking for it.
Bonus #3: How the Copy Process Works
Once the clients start rolling in… what happens next?
Until you get your first few clients under your belt, the whole process is probably a mystery. But we want you to be completely confident in knowing what happens, who you’ll be dealing with, and what your responsibilities will be.
So AWAI Copy Chief Sandy Franks joined Rebecca Matter to pull the curtain back. They demystified the client/copywriter relationship, so you can enter into each one much more comfortable and prepared, and present yourself like a professional. In this presentation, we’ll show you:
- All the questions you should come prepared with to your first brainstorming session, so you can get the details you need up front to write a killer promotion…
- How to come up with a Big Idea that resonates with your audience and that you can build your package around…
- A full-fledged example of a headline/lead submission and review, so you can see the progression from initial idea to winning product…
- The flaws you should look for in your own copy before you submit it, so you can speed up the process and write winning copy faster.
Bonus #4: Perfecting Your LinkedIn Profile
To present yourself as a serious freelance professional, there are no more than a handful of essentials you’ll need to have — and one of them is a powerful LinkedIn profile.
Your LinkedIn profile can help you position yourself as an expert, share content, and connect with and land great clients. It’s an invaluable tool that will help you take control of your business and career. And in this presentation, you’ll learn…
- Why “word-of-mouth” isn’t a viable strategy for getting clients, and exactly what you should be doing instead…
- How to get your profile to speak directly to your prospects so they say, “This is exactly who I need!”…
- How to keep your Summary “prospect-centric” so they know you’re looking out for their best interests…
- How to litter your profile with keywords so you’re easy for your best prospects to find…
- 6 strategies for making rock-solid connections.
Bonus #5: Understanding What Copywriting Clients Want
Wonder what clients are really looking for when they need to hire a professional copywriter?
Or how you can stand out from the crowd and make yourself look like the ideal copywriter in a client’s eyes?
In this presentation, you’ll get a behind-the-scenes look at exactly what the typical client is thinking — and how you can use that knowledge to your advantage when you approach clients — from someone who has been in the position to hire copywriters before. Here’s a taste of what you’ll learn:
- Why you have a lot more power than you think when dealing with clients…
- 5 questions to ask yourself that will point you toward your ideal prospects…
- A detailed demographic profile of the typical client, so you know exactly who you’re dealing with and how to talk to him or her…
- Which types of clients understand copywriting, which ones don’t, and what the difference means to you…
- Pam Foster’s insider tips for approaching clients successfully.
Still Have Questions? We Have Answers for You Right Here…
Q: I’m excited to learn about all these amazing techniques you describe. But how will I learn them? Will I have to attend classes or wait for a live webinar?
A: That’s the great thing about this program — you can access this information immediately. No courses to take, no “live” programs to wait for, no schedule to keep up with. Everything is completely on-demand, available at your fingertips whenever you’re ready for it.
Better still, every expert we asked delivered his or her technique using the most relevant method — some filmed videos, some recorded webinars, and some included extra “goodies” like sample templates and checklists — to give you the best user experience possible.
Q: What if I’m brand-new and not ready to look for clients yet? Shouldn’t I wait to get this program?
A: There’s no reason you need to wait. Even if you’re not quite ready to start looking for clients yet, this is something you’re going to need. You can always put the program to the side temporarily. Then, the moment you’re ready to begin marketing your services, you’ll already have everything you need to get started.
Plus, once you get the program, you won’t be limited to what’s in there right now. Every time we update one of the sections or add a new method we’ve come across, you’ll get full access to it… without paying one penny more!
Q: How do I access all the support material?
A: That’s the great news. You’ll have a special page dedicated solely to this program that you can access when you log in to your myAWAI account. This is where you’ll find all the techniques and all the sample letters, email templates, checklists, and everything else that comes with the program. This is your one-stop resource for all your client-getting needs. It’s easy to use and everything is available to you 24/7.
Q: Will I have access to this program for life?
A: YES! And even better. We intend to make Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between AWAI’s premier “getting clients” program — which means we’ll be adding more and more tips, reports, and techniques as the weeks go by. We’ll never stop looking for new ways writers are getting clients. And we know a lot of writers! So this program will only become more valuable to you in time.
100% Satisfaction, No-Risk Guarantee.
And finally…
As amazing as this deal is…
Never having to “sweat” getting clients ever again…
A price you’ll be able to make back with just a few assignments (if that)…
Your five free bonuses…
You also have our 100% satisfaction guarantee:
If you’re not completely satisfied with this first-of-its-kind library of client-getting methods and strategies… if you don’t feel it’s worth every single penny you paid (and vastly more)… just give our Member Success Team a call within 30 days of ordering. They’ll gladly present you with a 100% refund and a warm “thank you” for trying it out.