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Very Quietly… Copywriters Are
Discovering a New Kind of Writing… For a New Kind of Client…
$3,000-$10,000 per Month, per Client…
That Pay as Much as $50,000…
That's Rocketing Demand Even Higher…
for YOU to Discover It!
Hi there,
President, AWAI
As AWAI’s president, I talk to copywriters every single day…
And over the last few months, I’ve been hearing more and more about a “quiet movement” happening in the writing world right now.
Writers — established copywriters as well as those just starting their careers…
Are quietly taking on a new kind of writing…
For a new kind of client.
Some are doing it on the side, in addition to their current jobs or copywriting work.
Others have gone all in.
But each and every one of them has told me it’s the very best thing they did for their writing career.
And when you step back and look at it…
It’s easy to see why.
So easy, in fact, that I had to stop everything and share what’s going on with you.
Because if you’re a new writer starting out…
Or you’re someone who’s maybe still looking for their “place” as a writer…
This may just be the PERFECT option for you.
Here’s What Writers Are Saying…
Writers I know who’ve made the move tell me they absolutely love it…
Like Bonnie Fanning, who told me:
“It felt completely natural to me. And the rates turned out to be much higher than I expected.”
Chris Allsop noted:
“If you love working with interesting people, organizing ideas, infusing life into someone's vision… and making great money while doing it… this is definitely for you."
And another AWAI Member, Tina Matras, said:
“I didn't expect to love it as much as I do, but I've found my niche…
“The best part is the flexibility. I can step away when caregiving responsibilities require my attention… and step back in when I'm ready. It's the perfect fit for me."
But the one thing I hear from just about every writer who has transitioned to this kind of writing?
How meaningful the writing is.
Not meaningful as in "million-dollar home run sales promotions”…
But meaningful in that you're helping real people share ideas and expertise that matter…
With audiences who genuinely want to hear it.
A big reason for that is that you’re not “selling” here in the traditional way.
Not that there’s anything wrong with selling… It's why copywriters will always be valued and in high demand.
But here, your job isn't to persuade anyone to “buy” anything.
The only real measure is whether the writing you do for your client feels authentic…
And if your client's audience genuinely connects with it.
It's All About Relationships
You also get to work with clients that are smart, interesting, and great people to know…
And form deep relationships with them in ways that are unique to this kind of writing.
Like AWAI Member Liz Farr told us:
“These are people I never would have met before had I not taken up this kind of writing. It’s so fulfilling helping these experts get their ideas into writing…”
You work closely with the same clients — month in and month out.
You get to know how they think… how they see their world… what they care about.
Which is why when they find a writer who truly “gets” them…
They don't want to let you go.
Steady and Predictable Income
And that leads to another HUGE PLUS:
Not only is the money on the higher, “professional” side…
It’s also steady and predictable.
No feast or famine.
No chasing new clients every time a project wraps.
Just a small roster of long-term clients who value your writing and pay you a professional fee…
At the same time…
Like clockwork…
Every single month.
And then there’s the lifestyle.
It has all the advantages of copywriting…
You can still live and write from anywhere… set your own schedule… choose your clients and your niche.
But here, it only takes a handful of clients to have a thriving writing business…
Simply because the pay is consistently better…
And clients stay with you long term.
No need to worry about AI here, either.
In fact, AI is one of the reasons this market is booming right now.
Because the more AI floods the internet with generic, hollow content…
The more these clients need authentic, expert-driven writing that sounds genuinely human… and genuinely like them.
That realization is another thing leading copywriters to make the move to this new kind of writing…
Including AWAI Member Rebekah Mays.
From $42,000… to on Track for $175K This Year!
When Rebekah started out as a copywriter, she did what most new writers do…
Worked hard, built her skills, and earned a respectable $42,000 in her first year.
Not bad for a writer just getting their feet wet.
But when ChatGPT burst onto the scene, she got nervous about her future, as a lot of writers did.
So she started looking for a part of the writing world where AI would be less of a threat.
Not only did she find it here…
She also found clients were easier to land than traditional businesses looking for marketing copy… because of the high demand.
And when she saw that the pay here was significantly higher too… that was icing on the cake
So she made the shift.
One client led to another… then another…
And her income grew in lockstep.
Today, she works with four clients who each pay her an average of $3,800 every month…
And now, just a few years in, she is on track to earn over $175,000 this year.
That’s more than four times what she made in her first year as a copywriter!
Money she’s now earning doing meaningful writing…
For a few loyal clients…
Who pay very well…
With no AI worries…
And she still gets to have the lifestyle we all dreamed of when we set out to become a writer!
Have You Guessed It?
Have you guessed the kind of writing Rebekah and other writers are so thrilled to have discovered?
It’s ghostwriting.
Specifically…
Writing social posts, articles, and other content for executives, founders, entrepreneurs, consultants, and thought leaders…
For whom it’s absolutely crucial to share their knowledge and insights in order to stay visible in their industries.
It's Not Just Books Anymore
Now…
When people think of ghostwriting, the first thing that comes to mind is writing books for a handful of high-profile CEOs and celebrities…
But that’s not where the biggest opportunities are for ghostwriters these days…
It's the steady stream of content that keeps business leaders visible, credible, and top of mind.
We’re talking…
- LinkedIn posts and articles that position them as the go-to authority in their field…
- Regularly published newsletters that land in thousands of inboxes and keep them top of mind…
- Substack essays that build a loyal following of readers and build trust with every word…
- Thought leadership articles for industry publications that raise their profile…
- Website content and blog posts that establish credibility and attract new clients organically…
- Email sequences that nurture relationships with prospects over weeks and months…
- Scripts for podcasts, videos, and speeches that sound completely natural…
- And more…
And not just every now and then…
These days especially, business leaders need to be seen across multiple platforms consistently…
Week after week, month after month.
Their Problem — Your Opportunity
And therein lies their problem — and your opportunity:
They don’t have the time to write all these different projects!
These are busy professionals whose days are packed with meetings, clients, colleagues, tracking their markets, and running their companies.
Finding the time to come up with something fresh, insightful, and genuinely valuable every week?
That's simply not an option.
So more and more, they're turning to writers…
Specialists who can step inside their world, understand how they think, capture their voice, and put their ideas on the page exactly the way they would.
That’s where you come in.
It might start simply enough.
You might be asked to write a LinkedIn post here… a thought leadership article there…
Writing that pays anywhere from $200-$350 for an hour or two of work… to $1,000-$2,500 for an article that might take a day to write.
But as you get to know each other, something remarkable happens…
Something unique to the ghostwriting world.
You learn how they think, what they care about, how they naturally express themselves…
And because of that, your relationship deepens…
From Just a Writer… to Valued Partner
You stop being "just a writer they hired."
And start becoming a valued partner…
That person who can express in words what even they sometimes struggle to articulate…
Someone who can make their ideas land in a way that resonates with exactly the right people.
They start inviting you to important meetings…
Sharing ideas before they're fully formed…
Asking your opinion on angles and approaches…
Trusting your instincts as much as their own.
And because the need for new content never stops… neither does the writing.
Which is why most ghostwriting relationships naturally evolve into retainers...
Where you and a client agree on a certain number of projects every month in exchange for a set fee…
Typically starting at $3,000 per month per client for new writers with a smaller project workload, according to published industry averages…
To $10,000 per client for writers with more experience and more projects every month.
Retainers are like the Holy Grail for writers.
You still enjoy all the freedom freelance writers do…
But with the equivalency of a monthly paycheck!
And you’re not limited to just one…
You could have two, three, four, even five $3,000 (or more) checks landing in your bank account every month…
Depending on how many clients you want to take on!
And then there are the projects ghostwriters are landing over and above their retainers…
The speeches, the op-eds, the special reports…
And yes — books… which serve as the ultimate credibility-builder…
The project that opens doors and raises profiles for your client…
And pays you, the writer, $15,000… $25,000… $50,000 and more depending on the scope.
In fact, my friend Steve Slaunwhite, who many of you know from his B2B copywriting training here at AWAI…
Has written seven books as a part-time ghostwriter since 2017… including one that made USA Today’s bestseller list!
And as he said to me just the other day:
“I can tell you from firsthand experience, Rebecca, that ghostwriting is a growing opportunity… even in the B2B world!”
In a minute, I’m going to tell you more about the ghostwriting opportunity…
As well as give you all the details on a brand-new initiative we’ve undertaken here at AWAI to ensure you don’t miss this opportunity if you think it’s a good fit for you.
But first…
The Algorithm Driving
New Demand for Ghostwriters
There is some “breaking news” on the ghostwriting front…
Something that’s happening right now that’s about to drive this “already rich” $3.5 billion market for writers…
To an estimated $6.2 billion by 2032.
As I’m sure you’ll agree…
That’s a lot of money…
And unlike a lot of industry projections for other markets, which can include ad spend and other costs…
The bulk of that money is flowing directly into the pockets of writers!
So what’s behind all this projected growth and new money?
It's really about a profound change in how readers view and consume content these days…
And how the social media platforms business and thought leaders rely on have moved to solve it.
Let me quickly explain…
“Sunnyvale, We Have a Problem…”
In early 2024, LinkedIn had a problem.
One that not only threatened its very business model…
But also the millions of executives, founders, and thought leaders who had come to depend on the platform to build their reputations, reach their audiences, and grow their businesses.
In short, LinkedIn had become a victim of its own success.
As AI writing tools exploded onto the scene in 2022 and 2023, the volume of content being posted on LinkedIn skyrocketed.
Anyone could produce a polished-looking post in seconds.
And they did… by the millions… each and every day.
The result was the proliferation of millions of feeds that felt increasingly bland… familiar.
The same advice…
Same formats…
Same "thought leadership" that all sounded like it came from the same word-generating machine.
That fed into what Forbes is calling a “trust recession”…
And taking it a step further, what tech website Engadget is calling an “AI slopidemic.”
After years of being bombarded with volumes of AI-generated content, branded messaging, and information that turned out to be misleading or just plain wrong…
Audiences have grown more skeptical… more selective.
Many tuned out.
Engagement fell.
And by 2025, the numbers told the story.
According to Richard van der Blom's influential Algorithm Insights Report, views on LinkedIn were down 50%.
Engagement had dropped 25%.
Follower growth was down nearly 60%.
LinkedIn's leadership saw what was happening and knew they had to act.
So they did.
Enter “360Brew”
In late 2024, they began deploying a powerful algorithm they called 360Brew…
A 150-billion-parameter AI system that instantly reads millions of pages of content in seconds…
And understands it the way a human reader would.
Unlike the old model…
Where reach was largely determined by how many followers you had, how often you posted, and how quickly your network engaged…
360Brew doesn't care about any of that.
It doesn't reward posting frequency or follower counts.
It doesn't reward viral tricks or engagement pods meant to artificially boost a post’s popularity.
Instead, it looks for what can’t be faked by AI or sloppy writing:
Authentic, consistent, expert-driven content — from real people with genuine knowledge to share.
And the results prove it.
With 360Brew now fully implemented…
Personal LinkedIn profiles where real experts share insightful expertise in their own voice…
Now account for 561% more reach than “old” company pages sharing identical content.
It’s Not Just LinkedIn…
It’s ALL Platforms
And LinkedIn isn't alone.
Across every major platform where business and thought leaders are active — X, Substack, Medium, YouTube, and more — the same pattern is emerging.
Generic, templated, AI-generated content gets buried…
While human, specific, authentic content gets rewarded.
Every major platform has essentially built what you might call an "AI Slop Filter."
And the message couldn't be clearer…
Authentic, expert-driven human content is now the most valuable commodity on the internet.
And who do business and thought leaders need to write it now that they can’t “game” the system?
Ghostwriters!
Wide Open… and Growing Fast
Now, you might be wondering…
If ghostwriting for business leaders is such a great opportunity for writers, why isn't everyone doing it?
The truth is…
More and more writers are discovering it every day.
But despite the growing awareness…
The opportunity for ghostwriters is still enormous.
Still Early
I already told you that ghostwriting is a $3.5 billion a year market… and projected to nearly double by 2032…
But we’re still early…
The final phase of 360Brew was only completed earlier this year.
So the full impact is only just beginning to be felt.
As the algorithm continues to force business leaders to abandon the "easy button" of generic, AI-generated content…
And start putting their name on authentic, expert-driven thought leadership content across more platforms, more consistently…
The demand for skilled ghostwriters will only accelerate.
So much so that there are some industry sources saying the ghostwriting industry could grow beyond initial $6.2 billion projections…
To over $8 billion by 2032.
But it's not just all that new money that’s pouring in….
The client base has exploded too.
What was once just a small handful of high-profile CEOs, celebrities, and politicians needing books and speeches…
Has expanded to millions of founders, consultants, and business owners looking for what's fast becoming known as "executive presence.”
Not a “Secret” Anymore
Also, working with a ghostwriting partner is no longer the “guarded secret” it once was…
Today it’s simply standard practice for business leaders…
As accepted and expected as working with an accountant, a lawyer, or a communications team.
And with 360Brew compounding the demand…
The number of business professionals in desperate need of someone who can help them is skyrocketing.
Just one example…
Recent research from Edelman and FTI Consulting reveals that almost 85% of chief executives admit they're either invisible, inactive, or ineffective on platforms like LinkedIn right now.
We're talking 10 million high-level executives!
And of those, at least one in five have categorically stated they want all their content written for them.
Millions of Clients Waiting for Your Help!
Do the math…
That's roughly two million executives who are essentially ready to hire a ghostwriter right now… today.
And that doesn't include the millions of entrepreneurs, founders, and consultants who are in the same boat…
But simply don't have the time or the skill to do it themselves.
These numbers make it very clear…
Demand for ghostwriters is enormous… and growing fast.
And more good news?
You don't need years of experience to get started.
You don't need an existing client list.
You don't even need to have ghostwritten a single word yet.
What you need first and foremost is simply to know this opportunity exists…
Which you now do.
From here, you just need a clear process…
For finding clients… capturing their voice… and writing content they'll come to rely on you for.
Once you have that…
A whole new writing life can open up for you…
Where every day you’ll be writing meaningful copy…
For appreciative clients…
Who pay you every month…
Like clockwork.
Think about what your typical week could look like:
A Week in the Life of
a Thriving Ghostwriter
Monday morning you might hop on a quick call with a client to talk through a LinkedIn post…
A typical post is only about 200 words, so you write it that afternoon in an hour or two.
Tuesday you've set aside the morning to write client number two’s monthly newsletter.
That afternoon, you might have a Zoom call to discuss this week's Substack article, which you've blocked Wednesday to write.
Thursday you're working on a keynote speech for a client that’s outside of your monthly retainer — an extra $2,000 for a few hours of focused work.
And Friday?
You've left that day open…
Maybe for a long weekend trip with the family… a day of hiking with friends… a round of golf at your local club.
Of course, some weeks you'll have tighter deadlines… more drafts to turn around… a client who needs something extra.
Other weeks you’ll have even more time for yourself…
But it'll always be writing you enjoy on a schedule you largely control.
And at the end of the month…
You get paid!
Let's say you're starting out with three retainer clients at $3,500 each, which is toward the lower “beginner” end of the standard retainer range.
That's $126,000 a year in steady, predictable income.
Add a couple of larger projects… maybe a speech here, a special report there…
And you're looking at a writing business generating $140,000 to $160,000…
Writing 15 to 20 hours a week…
For clients who genuinely value you…
With no revenue targets…
No conversion rates…
And no wondering where the next project is coming from.
Bring on an extra client…
Or land a deal to write a book for an existing client… which many ghostwriters are inevitably offered…
And your income only grows from there!
Is This the Writer’s Life YOU Want? (Then I Have GREAT News!)
Now…
If you're nodding along thinking…
This sounds exactly like the writing life I've been looking for…
Then what I'm about to share is PERFECT for you.
Because for the first time in AWAI's nearly 30-year history of helping writers build extraordinary careers…
We've brought together the finest team of ghostwriting experts ever assembled…
And created an experience specifically designed to take you from "I'm not sure how any of this works”…
To confidently launching your own ghostwriting business…
In just three days.
Introducing Our FIRST EVER: Ghostwriting Intensive
This is a complete, immersive, hands-on experience…
Where you'll learn from 13 world-class ghostwriting experts who are doing this work every day at the highest level…
Get everything you need to land your first client…
And leave with a clear, actionable plan for building the ghostwriting business and the writer’s life you've always wanted.
Why three days instead of weeks or months?
The answer is simple:
It’s to give you speed…
Like I said earlier…
The shift from copywriting to ghostwriting for business leaders is not the “leap” a lot of people think it is.
You already understand how to write in a client's voice, shape a message, and make ideas land clearly on the page.
What's left is simply learning how this market works… who the best clients are… and the few specialized skills that make ghostwriting different.
And because there's no pressure to sell — no conversion rates, no revenue targets…
Most new to ghostwriting find the writing easier and more enjoyable than anything they've done before. (And odds are, so will you.)
So, why three focused days together?
It’s all you genuinely need to get started.
But we don't stop there.
You'll also leave with a personal launch plan — a clear roadmap for exactly what to do next.
Plus 90 days of follow-up support where we’ll reconnect as a group every month throughout your transition.
We’re giving you all of this because we know from nearly 30 years of training writers that talent and desire are rarely the problem…
Momentum is.
This Intensive — and everything that follows it — is designed to make sure you never lose it.
You'll leave with the knowledge, the skills, the plan, and the ongoing support to build exactly the kind of ghostwriting business you're aiming for.
Meet Your Ghostwriting “Dream Team”
Of course, none of this works without the right experts showing you the way.
Which is why we've assembled what we believe is the finest team of ghostwriting experts ever brought together for a single training experience.
And for three days… they're all yours:
Justin Oberman
Founder of Oberman & Partners, executive ghostwriter with 20+ years in advertising, 3,100+ LinkedIn posts, and a seven-figure agency built entirely through organic content.
Ilise Benun
Founder of Marketing-Mentor.com, national speaker, author of seven books, and the go-to business coach for creative professionals who want better clients with bigger budgets.
Dr. Marcia Layton Turner
New York Times and Wall Street Journal bestselling ghostwriter, author of 80+ books, and founder and executive director of the Association of Ghostwriters.
Liz Heflin
President of Heflin Media Group, nonfiction book ghostwriter since 2006, and founder of the Inkwell community for freelance writers — currently living and working as a digital nomad in Spain.
Alice Sullivan
Wall Street Journal bestselling ghostwriter, 12-time New York Times bestselling editor, and author of 70 books across memoir, leadership, and personal growth.
Bonnie Fanning
Former 15-year AWAI veteran turned freelance ghostwriter, specializing in LinkedIn thought leadership and helping founders build credibility in their own authentic voice.
Pam Foster
Learning Chief at AWAI with 40+ years of experience and a specialist in newsletter writing and B2B content.
Jen Adams
Veteran copywriter and ghostwriter whose long-form work spans corporate books, authority pieces, and celebrity advertorials for executives and public figures across business, media, and entertainment.
Sean McCool
2X AWAI Bootcamp Spec Challenge winner, full-time copywriter since 2009, ghostwriter, coach, and host of the Persuasion by the Pint podcast approaching one million listens.
Toni Robino
Author of 27 books across fiction and nonfiction for traditional publishers, and one of the most experienced ghostwriting educators in the country.
Rebekah Mays
AWAI-trained copywriter turned ghostwriter, specializing in LinkedIn thought leadership for executives in the climate tech space to help turn complex work into clear stories and insights that resonate with buyers and investors.
Alison Schwartz
President of Gotham Ghostwriters, leading the company’s client experience through new author initiatives around marketing, thought leadership development, and other complementary services necessary for a successful book launch.
Jeff Raderstrong
Seasoned ghostwriter and entrepreneur, helping sole proprietors and business owners establish credibility, attract interest from ideal customers, and gain national recognition.
Between them, they bring more than 200 years of combined writing and ghostwriting experience…
Over 150 books ghostwritten for executives, thought leaders, and publishing houses…
And multiple thousands of LinkedIn posts, articles, newsletters, speeches, and other assets written for some of the most influential business leaders in the country.
And they're all coming together for ONE reason…
To help YOU succeed as a ghostwriter for business professionals and thought leaders.
And when I say “help you”…
I mean we’re literally going to BUILD your ghostwriting business from the ground up over three action-packed days, starting Tuesday, June 9…
So you can hit the ground running as a working ghostwriter on Day 4.
And if you can’t join us every day live — no worries!
Every session will be recorded…
So whether you need to miss a day… or simply want to go back and reinforce something you learned…
You'll have complete access to replay any session at any time.
With all this in mind, let's take a closer look at exactly what you'll learn over these three extraordinary days…
Along with some special surprises we have in store for you:
9 “Take Action” Sessions…
1 Power-Packed Panel…
A Clear Path to Success…
Everything You Need to Build a Thriving Ghostwriting Practice… In Just 3 Days!
Day 1 Your NEW Ghostwriting Business… Built from the Ground Up Tuesday, June 9, at Noon ET
We kick off Day 1 with four sessions dedicated to giving you the full picture of the ghostwriting market…
How to position yourself in it…
The best clients to target…
And how to set up every client relationship for long-term success.
— Session 1 — Your Gateway to One of the Most Lucrative Writing Markets in the World
Now that you've seen the opportunity and understand why demand for ghostwriting is skyrocketing…
It's time to open the door and become a part of it.
This opening session with ghostwriting industry legend Justin Oberman gives you the full scope of what's possible when you build a thriving ghostwriting practice for executives and thought leaders…
The clients… the relationships… the income… the lifestyle… and the mindset that separates writers who hit the ground running from those who take months to find their footing.
Plus, you’ll take away something you won’t find anywhere else…
The exact LinkedIn content strategy Justin himself has used to generate over $2 million for his ghostwriting business!
Your Session 1 Expert: Justin Oberman
Justin is a copywriter, ghostwriter, and the inventor of “Personal Publicity” — a category wedge against personal branding that’s pulled in clients from Fortune 500 executives to agency founders to creative pioneers.
He’s spent over 20 years in advertising, written over 3,100 LinkedIn posts, and generated over $2 million in business through organic content alone — with zero paid ads.
And the more he wrote under other people’s names, the more obvious one thing became:
Most ghostwriters are great at building everyone else’s brand and invisible in their own.
Justin will show you:
- What the ghostwriting world for executives and thought leaders actually looks like from the inside — the clients, the relationships, the income, and the day-to-day reality of running a practice that doesn’t run you…
- What clients really hire a ghostwriter for (it isn’t the writing) and what they're genuinely willing to pay for…
- How to never run out of ideas — the system he uses to pull infinite, original ideas from your own head, your own life, and your own work… not from ChatGPT…
- Why most AI writing workflows are backwards, and the simple reorder that makes the difference between sounding generic and sounding like a human worth reading…
- The Copy Hunter method — the runnable editing system, adapted from Gary and Bond Halbert’s copy hunts, that strips the AI-speak out of any piece of writing and replaces it with your actual voice…
- Why “personal branding” is the trap most ghostwriters fall into when they finally try to build something for themselves, and why “personal publicity” is the way out…
- His exact LinkedIn approach for attracting ghostwriting clients without sounding like another LinkedIn guru — the same approach that built a seven-figure practice on inbound alone…
After this session…
You won’t just walk away with a clear vision of the opportunity ahead…
You’ll never stare at a blank page again…
The writing you produce, with or without AI, will sound like a person wrote it — specifically, like you wrote it…
And you’ll have a market-tested approach for attracting your own ghostwriting clients from Day 1, and a way to build your own name while you do it.
— Session 2 — How to Market Yourself and Land Your First Ghostwriting Clients
The best time to understand who you're writing for… how to find them… and how to position yourself in their world…
… is before you write a single word.
That’s why we're starting early in the training — with clients.
Because knowing how to ghostwrite is only half the equation… and can easily be learned.
The other half — the part most writers struggle with the most…
Is knowing how and where to find the right clients… position yourself compellingly… and turn those early connections into long-term retainers.
That’s why this session is where your ghostwriting business will actually begin.
Your Session 2 Expert: Ilise Benun
Ilise has been helping creative professionals build bigger and stronger businesses for over 35 years and is one of the most practical voices in the industry when it comes to getting clients.
As founder of Marketing-Mentor.com… author of seven books… national speaker… and host of the Marketing Mentor Podcast… she's helped thousands of writers move from “wishing” someone hires them…
To confidently attracting their ideal clients… at the rates they deserve.
Ilise will show you:
- How to position yourself as a ghostwriting specialist from Day 1 — even without a single ghostwriting client yet…
- Where your ideal clients are and how to approach them without feeling pushy or salesy…
- How to talk about what you do in a way that makes executives and thought leaders immediately understand your value…
- How to price your services confidently and have the money conversation without flinching…
After this session…
You'll know exactly where your ideal clients are… how to approach them… and how to communicate your value and pricing with confidence.
— Session 3 — Who to Write For: Finding Your Most Lucrative Ghostwriting Clients
You know by now ghostwriting is a thriving market.
But knowing where to actually find the work…
The specific people, organizations, and channels where ghostwriting opportunities exist…
… is where most new ghostwriters get stuck.
This session solves that problem.
Because the opportunities are out there — scattered across industries, platforms, professional networks, and organizations most writers have never thought to approach.
Knowing where to look, and how to make contact once you find them, is one of the most valuable skills a new ghostwriter can develop.
Your session leader has spent decades navigating this landscape…
And knows where the work comes from better than almost anyone in the industry.
Your Session 3 Expert: Dr. Marcia Layton Turner
Marcia is a New York Times and Wall Street Journal bestselling ghostwriter with more than 80 nonfiction books to her name… and decades of experience building a thriving practice at the highest level.
As founder and executive director of the Association of Ghostwriters, she has an unparalleled view of where this market is heading and where the best opportunities lie right now.
Marcia will show you:
- The full landscape of places where ghostwriting work exists… from literary agents and publishers to professional associations, ghostwriting agencies, and direct client channels…
- How to identify the type of client you want to work with… and then know and go where they spend their time…
- The specific techniques for reaching out and making contact… so you know exactly what to say and how to position yourself when opportunity arises…
- How to use social media and professional networks strategically to uncover clients who are actively looking for ghostwriting help…
- Why so many new ghostwriters get stuck at the search stage… and the simple mindset shift that gets them moving…
After this session…
You'll know exactly where to look for ghostwriting work, how to make contact confidently…
And how to position yourself as the writer a potential client wants to hire.
— Session 4 — Onboarding Clients: How to Set Up Every Ghostwriting Relationship for Success
Landing your first client is just the beginning.
What happens in those first critical days…
How you set expectations, gather information, establish your process, and build the foundation of a working relationship…
Determines everything that follows.
Get it right and you'll have clients who trust you completely… give you what you need to do your best work… and stay with you for years.
This session gives you a clear, proven process for getting it right from Day 1.
Your Session 4 Expert: Liz Heflin
Liz has been a freelance writer, content marketer, and ghostwriter since 2006…
And in those two decades of professional writing, she's developed and refined a client onboarding process that makes every ghostwriting engagement run smoothly from the very beginning.
As president of Heflin Media Group and founder of the Inkwell community for freelance writers…
She brings both the practical experience of someone working with clients every day and the teaching instincts of someone who's helped hundreds of writers build more successful businesses.
She's also a real-life example of what ghostwriting can deliver, currently a digital nomad living and working in Spain.
Liz will show you:
- The essential first steps every ghostwriting engagement needs — and why skipping any of them creates problems down the road…
- How to conduct a kickoff conversation that extracts everything you need to write in your client's voice from Day 1…
- The systems and workflows that keep projects on track, clients happy, and your workload manageable month after month…
- How to handle revisions, scope creep, and shifting priorities with professionalism and confidence…
After this session…
You'll have a clear, repeatable onboarding process — from kickoff conversation to voice file to workflow…
That sets every client relationship up for long-term success.
Day 2 Master the Craft That Makes Ghostwriters Indispensable Wednesday, June 10, at 11 a.m. ET
On Day 2, you’ll experience three hands-on workshops covering the core writing skills that make ghostwriters indispensable:
Capturing any client's voice…
Writing LinkedIn and other content business leaders need…
And tapping into the lucrative newsletter niche.
— Session 5 — The ONE SKILL That Makes You Irreplaceable… And Turns Every Client Into Your Long-Term Partner
This is where the real magic of ghostwriting happens.
Any writer can write…
But writing in a way that sounds so much like your client that even their closest colleagues can't tell the difference?
That's the skill that makes ghostwriters truly indispensable — and keeps clients coming back for years.
It's also what writers are most curious about when they first discover ghostwriting.
How do you actually capture someone else's voice?
How do you do it consistently across every piece you write — and for different clients?
Your session leader has been doing exactly that for over two decades for some of the most demanding authors and executives in the world.
Your Session 5 Expert: Alice Sullivan
Alice is a Wall Street Journal bestselling ghostwriter, editor of 12 New York Times titles, and author of 70 books across memoir, business leadership, and personal growth.
Her clients have included entrepreneurs, athletes, entertainers, and thought leaders who needed someone who could write exactly like them.
She'll share her refined, repeatable process for capturing any client's voice…
No matter how distinctive or difficult it is to pin down.
Alice will show you:
- How to create the trust and comfort that allows clients to relax and reveal their true personality…
- The specific questions that draw out how your client sees the world — their sense of humor, depth of emotion, and the fears and experiences that make their perspective uniquely theirs…
- How to study a client's existing content to identify the specific patterns that make their voice unmistakably theirs: sentence rhythm, word choice, metaphor preferences, and more…
- How to build a voice file that becomes your ongoing roadmap for every piece you write…
- How to use her proven process for turning raw interview transcripts into an engaging first draft that sounds completely true to the author…
After this session…
You'll have a clear, repeatable process for capturing any client's voice completely…
And able to write first drafts that’ll make your clients say, “That sounds just like me!”
— Session 6 — LinkedIn Mastery: How to Write Authority-Building Posts for Any Client
LinkedIn is ground zero for the thought leadership ghostwriting opportunity.
It's where executives build their reputations, attract their ideal clients, and establish themselves as the go-to voices in their industries.
And thanks to 360Brew, it's never been more important — or more rewarding — to post consistently with content that's genuine and real.
For a ghostwriter who understands how LinkedIn actually works, this is where some of the most steady, lucrative, and satisfying retainer work lives.
But the skills you'll learn in this crucial session don't stop at LinkedIn.
They’re the same ones behind every short-form ghostwriting project you'll ever take on:
Substack essays… industry authority pieces… thought leadership articles… speeches… executive profiles… the list goes on and on.
Master LinkedIn ghostwriting… and you've mastered the foundation of all of it.
Your Session 6 Expert: Bonnie Fanning
Bonnie spent 15 years inside AWAI before launching her own copy and content boutique…
Where she partners with founders, coaches, and creative leaders with a special focus on LinkedIn thought leadership and ghostwriting.
Her superpower is asking the right questions… listening deeply… and translating a client's ideas into content that sounds unmistakably like them.
Bonnie will show you:
- What makes a LinkedIn post genuinely worth reading — and what separates authority-building content from content that gets scrolled past…
- How to extract the ideas and stories that make your client's posts feel authentic rather than generic…
- The formats and structures consistently performing on LinkedIn right now — and how to adapt them to any client's voice…
- How the principles behind great LinkedIn writing translate directly to Substack essays, thought leadership articles, speeches, and every other short-form project your clients need…
After this session…
You'll write LinkedIn posts that elevate your client’s voice… perform consistently well… and translate into confidence across every short-form ghostwriting project that comes your way.
— Session 7 — The Newsletter Goldmine: How to Tap Into One of the Most Lucrative — and Overlooked — Niches in the Ghostwriting World
There's one category of client most ghostwriters have never seriously considered…
And they may be the most accessible, loyal, and lucrative clients in the entire market.
Professional service providers…
The accountant with 20 years of small business tax expertise.
The cybersecurity consultant.
The financial advisor.
The nutritionist, architect, estate planning attorney.
These are smart, accomplished professionals… most of them are solo operators… with genuine expertise their audience desperately needs and absolutely no time to write.
And more than almost any other piece of content, what they need is a newsletter….
A consistent, authoritative publication that keeps them top of mind with existing clients, builds trust with prospects, and quietly does the selling month after month.
This session opens the door to that world.
Your Session 7 Expert: Pam Foster
Pam, in addition to being AWAI’s learning chief, has 40+ years of professional writing and content marketing experience.
Her deep expertise in newsletter writing and B2B content combined with her passion for writing that builds genuine relationships between experts and their audiences…
Makes her the perfect guide for this session.
Pam will show you:
- Why newsletters are the single most powerful content tool a professional service provider can have… along with the latest stats that prove it…
- The structure, format, and content elements readers expect… and the secrets of tone and voice that make a newsletter sound like it's coming directly from your client…
- The most effective newsletter format to master first… and how to use it as the foundation of every client engagement…
- The different ways ghostwriters get paid for newsletter work… from writing the entire newsletter to ghostwriting individual articles…
- How to find and approach newsletter clients specifically… and position this service as the anchor of a broader content relationship…
Plus, Pam will share her personal newsletter template and checklist… a ready-to-use framework you can put to work with your very first newsletter client.
After this session…
You'll know exactly how to identify, approach, and serve professional service providers…
And write newsletters that build their authority and naturally grow into long-term, expanding client relationships.
Day 3 Bigger Opportunities, Smarter Tools, and Your Path Into the Market Thursday, June 11, at 11 a.m. ET
Day 3’s sessions cover books and longer-form opportunities…
Harnessing AI as your secret weapon…
And direct conversations with writers about fees… and the benefit of working with an agency.
— Session 8 — Beyond LinkedIn: How to Land and Write the Bigger, More Lucrative Ghostwriting Projects
LinkedIn and newsletters are where your ghostwriting relationships are likely to begin…
But certainly not where they end.
Once you've established yourself as a trusted writer for an executive or thought leader, something’s bound to happen…
They’ll ask you to do more.
A white paper… a special report… a keynote speech… and the Holy Grail in the ghostwriting world:
A book.
For your client, a book opens doors, raises their profile, and positions them as the undisputed authority in their field.
For you, it's the project that can transform your income and your reputation.
Your Session 8 Expert: Jen Adams
Jen is a copywriter and ghostwriter who has spent years writing long-form content for a wide range of business clients…
From info publishers and entrepreneurs to executives and high-profile personalities in media and entertainment.
She's written corporate books, "guru" books, authority pieces, and celebrity advertorials…
And has even stepped in at the last minute to rescue projects started by the clients themselves or other writers… which, as she'll tell you, can be another source of ghostwriting work.
This year, Jen is testing out a more lucrative tier of the book ghostwriting market…
One that's perfectly suited for copywriters, completely AI-proof, and where the best practitioners can command six- and seven-figure fees.
She'll share that with you too.
Jen will show you:
- What a ghostwritten book can realistically do for your client — from raising their profile to attracting media opportunities and opening doors no LinkedIn content ever could…
- The kinds of clients most likely to need — and pay well for — a ghostwritten book, and how to recognize that opportunity in your existing relationships…
- What your role as a ghostwriter in a book project actually looks like — and why it's far more manageable than most writers imagine…
- Insights into one corner of the book ghostwriting world perfectly suited for copywriters — completely AI-proof and where the right project could bring the kind of financial success only the biggest bestsellers enjoy…
After this session…
You'll know when a client relationship is ready to evolve into a book project…
And have the confidence to position yourself as the right person to make it happen.
— Session 9 — Working Smarter in the AI Era: How to Produce Better Work, Serve More Clients, and Build a More Profitable Ghostwriting Practice
By the time you reach this session, you'll have everything you need to launch a thriving ghostwriting practice.
This session gives you one more edge.
Because the ghostwriters who build the most successful practices aren't just great writers…
They're smart operators and directors…
And right now, the smartest thing any ghostwriter can do is learn how to work with AI in a way that makes them faster, more productive, and more valuable to every client they serve.
Your Session 9 Expert: Sean McCool
Sean is an award-winning copywriter who has been writing professionally since 2009, working with respected names in financial publishing including Stansberry Research and The Oxford Club, as well as B2B clients across multiple industries.
He's ghostwritten books, trained Fortune 500 companies on copywriting, and built a coaching practice helping hundreds of writers grow their businesses.
He brings a practical, no-nonsense perspective on using AI without compromising the quality and authenticity your clients depend on.
Sean will show you:
- Why the ghostwriters who thrive in the AI era are directors, not just writers — and how to step into that role starting with your very first client…
- How your existing copywriting skills — your judgment, your taste, your “golden gut” — make you dramatically better at working with AI than writers who are starting from scratch…
- How to use AI to handle the time-consuming parts of your practice — research, first drafts, organizing interview notes — so you spend your time on the work only you can do…
- How to give AI the right direction, constraints, and context to produce work that sounds like your client — consistently and reliably…
- Practical techniques you can apply immediately — with your very first ghostwriting client — to work faster, deliver better work, and take on more than you ever thought possible…
After this session…
You'll see AI not as a threat to your writing craft…
But as the tool that finally lets you work at the level you've always been capable of… serving more clients, producing better work, and building a more profitable practice than you could alone.
— Session 10 — POWER PANEL Launching Your Ghostwriting Career With (or Without!) an Agency
While many ghostwriters have no trouble finding clients on their own…
Yet another perk of ghostwriting is that some of the most successful ghostwriters working today never had to land clients on their own.
That’s because they chose to build their writing practices by partnering with agencies…
Established firms with steady client flow, existing relationships, and a constant need for skilled ghostwriters.
For a new ghostwriter, an agency relationship can eliminate the biggest worry new writers have… and hand you a paid project before you've even updated your LinkedIn profile.
This panel brings together ghostwriters who have built their businesses on their own…
And agency leaders and working ghostwriters who know exactly how that relationship works…
Giving you the opportunity to see the different paths you can take.
Your Session 10 Experts:
Toni Robino
Toni is the author of 27 books across fiction and nonfiction for traditional publishers, one of the most experienced ghostwriting educators in the country, and a veteran of the ghostwriting agency world.
Rebekah Mays
Rebekah is an AWAI-trained copywriter turned ghostwriter, specializing in LinkedIn thought leadership for executives in the climate tech space to help turn complex work into clear stories and insights that resonate with buyers and investors.
Alison Schwartz
Alison is the president of Gotham Ghostwriters, leading the company’s client experience through new author initiatives around marketing, thought leadership development, and other complementary services necessary for a successful book launch.
Jeff Raderstrong
Jeff is a seasoned ghostwriter and entrepreneur, helping sole proprietors and business owners establish credibility, attract interest from ideal customers, and gain national recognition.
During this panel discussion, you'll discover:
- What decision makers look for when evaluating a new ghostwriter — and the qualities that make someone stand out…
- How agencies match writers to projects — and how to position yourself for the assignments you most want…
- The biggest mistakes new ghostwriters make — and how to avoid every one of them…
- How to approach an agency professionally — what to say, what to send, and how to make a first impression that gets you on their roster…
And, from the working ghostwriters who've built their practices through agency relationships:
- What it's actually like to execute a project through an agency — from initial brief to final submission…
- How agency work differs from direct client work — and why many ghostwriters prefer the structure and steady flow it provides…
- The surprising doors agency relationships open — and how one project leads to the next…
- What they wish they'd known before their first agency engagement…
There you have it…
Go from Interested…
to Completely Ready to Launch Your New Ghostwriting Business…In Just Three Days!
You'll understand everything you need to know about the ghostwriting opportunity from the inside:
How fees and retainers work…
Who the clients are…
Where to find them…
And exactly how to approach them with total confidence.
You'll know how to capture any client's voice…
Conduct a professional kickoff interview…
Onboard a new client smoothly…
And deliver content they'll come to rely on you for, week after week.
Plus, you'll have heard directly from working ghostwriters who’ve built the kind of writing business you want for yourself.
Now…
If you’ve come this far, it’s becoming increasingly clear:
Ghostwriting Could Be the “New Writing Home” You’ve Been Searching For
And for good reason…
So many writers who discover ghostwriting tell us it was exactly the change — and the fit — they were looking for.
Because, while traditional copywriting — writing that drives sales for businesses — will always be lucrative and in high demand…
It's not for everyone.
Not every writer thrives on the pressure of the sales-oriented world… or enjoys being measured by the revenue their copy does — or doesn't — generate.
Like Jen Adams, one of the experts you’ll meet at the Intensive…
After years as a successful copywriter, she discovered ghostwriting… and found it was simply a better fit for her personality and the kind of work she wanted to do.
She told us:
“I love the collaborative and warm side of ghostwriting. My clients are humans trying to connect with other humans. We want to create memorable and meaningful interactions.”
If that resonates with you…
If you’ve been struggling to gain real traction as a copywriter…
Still searching for your “home” in the world of paid writing…
Ghostwriting could be the perfect path.
As a ghostwriter you:
- Still get to enjoy the writer’s life — able to write from anywhere, on your own schedule…
- Are paid by the same clients, month after month — no feast-or-famine income cycles… no pitching new clients… no chasing down fees…
- Get to work alongside smart, interesting, and successful people every single day…
- Earn a professional-level income — from $3,000 to $10,000 per month once you’re established, per client… which means just three or four steady clients could give you the income and the writing life you've always dreamed of…
- All while writing meaningful content people want to read… without any pressure to sell…
In other words…
For a writer who simply wants to spend their days writing…
And be paid well to do it…
Our first-ever Ghostwriting Intensive is built for you.
In just three days, you'll be on your way…
But we're not stopping yet…
To make absolutely certain that you walk out of this Intensive with everything you need to look and operate like an established professional ghostwriter from Day 1…
We've created something that goes well beyond the typical bonus package…
Together, the four resources below form your complete virtual guide to building a successful ghostwriting practice…
Including practical tools you can return to again and again as your career grows.
BONUS #1 Your Ghostwriter's
“Voice Capture” Kit
"How do I make my writing sound exactly like my client?"
It's the question every new ghostwriter asks…
And the skill that’ll ultimately determine your success as a copywriter with long-term clients.
This comprehensive kit gives you the exact process for capturing any client's authentic voice in a single conversation…
And amplifying it into content that feels unmistakably human, genuinely expert, and personally engaging.
Inside you'll get:
- A complete pre-interview research checklist that prepares you to know how your client thinks and what they care about before your walk into your first conversation with them…
- A bank of 39 carefully crafted voice capture questions — organized by category so you can select the most relevant ones for each client…
- A detailed voice file template you'll fill in during the interview and return to with every piece you write — so you have a complete style guide specifically for this client…
- A “voice check review” process that catches voice issues before they ever reach your client — gradually training your instincts to write more accurately in their voice over time…
With your “Voice Capture” Kit in hand, nailing your client's voice becomes a clear, repeatable process…
Every single time.
BONUS #2 The 360Brew Content Playbook
LinkedIn's 360Brew algorithm changed everything about what content gets seen and what gets buried…
And it sets the tone for what people will read — and avoid — across all platforms.
While most writers are still guessing, you won't have to.
This practical insider’s guide gives you the complete do's and don'ts for writing content that 360Brew actively rewards…
Both for your LinkedIn clients and across every other platform where your clients need to perform.
Inside you'll discover:
- The specific content qualities 360Brew rewards — and how to build them into every piece you write…
- The common mistakes that get content buried — and how to avoid every one of them (including the viral LinkedIn templates that are now actively penalized)…
- How the same principles that satisfy 360Brew also make your Substack essays, newsletters, and thought leadership articles more authoritative and more widely read…
- A simple pre-publish checklist that ensures every piece of content you deliver is optimized for maximum reach and impact…
More than just a tactical guide, this is a window into how the entire content landscape is shifting… and why ghostwriters are at the forefront of it.
BONUS #3 The Ghostwriter's "Land Your First Client" Pitch Pack
Knowing how to ghostwrite is only half the equation.
The other half is knowing how to find, approach, and land your first client… and that’s the part most writers find most daunting.
Even though demand for skilled ghostwriters has never been higher…
And executives and thought leaders tend to be far more receptive than traditional copywriting clients…
It's only natural to feel a little apprehensive when it comes to that first outreach.
But we’ve got you covered!
This resource gives you everything you need to reach out to potential clients with total confidence…
So you can turn those first connections into long-term paying engagements.
Inside you’ll get:
- A positioning statement framework that helps you describe what you do in a way that makes potential clients immediately understand your value…
- Four done-for-you email templates for the most common outreach scenarios — already written, ready to personalize and send…
- LinkedIn connection and direct message scripts that start conversations naturally — without feeling pushy or salesy — including guidance on referencing existing client work without violating NDAs…
- A complete four-touch follow-up sequence that keeps conversations alive — professionally and persistently — with specific language for each touchpoint…
- Response scripts for every scenario — from “I’m interested” to “not right now” to “let me refer you to someone else”…
- A complete discovery call guide — including the five questions that reveal everything you need to know, how to use AI transcription tools ethically, and what to say when someone says yes…
This is your complete guide to the client relationship… from first contact to signed retainer.
BONUS #4 The Ghostwriter's Complete Pricing and Services Menu Guide
Two questions stop more new ghostwriters in their tracks than any other:
"What exactly do you offer?"
"What do you charge?"
This comprehensive guide answers both… completely, practically, and in a format you can put to work with your very first client.
Inside you'll find four powerful resources working together:
Your Project Rate Reference Guide
- Every type of ghostwriting project — from a single LinkedIn post to a full-length business book…
- Organized into three pricing tiers — Entry, Established, and Premium…
- You’ll always know exactly what to charge based on your experience and scope…
The Done-for-You Retainer Services Menu
- Five ready-to-present ghostwriting packages — each one a curated combination of content designed to raise any executive's visibility and authority…
- Suggested pricing at all three tiers…
- Everything you need to present each package confidently in any client conversation…
Your “Value-Added” Services Guide
- Detailed descriptions of the beyond-writing services — profile optimization, content strategy, repurposing, performance reporting, and more…
- These services deepen client relationships, differentiate you from every other ghostwriter, and can significantly boost your earnings…
A Pricing Philosophy Section
- The mindset principles that will permanently change how you think about your worth and your rates…
Use this complete guide to walk into any client conversation knowing exactly what to offer…
What to charge…
And how to present it with total confidence…
From Day 1!
That’s four comprehensive resources — your complete professional toolkit for launching and growing a successful ghostwriting business.
Most writers would agree that three days of world-class, expert-led training…
Plus, four powerful resources that are more like ghostwriting masterclasses than mere industry guides…
Is more than enough to get started.
And honestly… it is!
But We’re Not Done Yet…
Because we want to make certain you have EVERYTHING you need to launch your thriving ghostwriting career IMMEDIATELY…
We're adding one more crucial layer to this experience…
Your Personal 90-Day
Ghostwriting Launch Plan
By the end of our three days together, you'll have a clear picture of…
Who you want to write for…
What you want to offer…
And what your first steps should be.
Your Personal 90-Day Ghostwriting Launch Plan is where you put it all together.
This is your structured, week-by-week roadmap…
Personalized to your specific niche, your ideal clients, your positioning, and your first concrete steps.
No more wondering what to do next…
Your plan will tell you exactly what to do from the moment the Intensive ends to the moment you land your first retainer client.
But here's what makes it even better…
90 Days of Coaching,
Community, and Momentum
We know from nearly 30 years of training writers that having a thorough plan is a great first step…
But having people in your corner while you're executing it makes all the difference.
That’s why for 90 full days after the Intensive ends…
We’ll be with you in two unique ways:
Your Private Ghostwriting Community
An online home exclusively for Intensive members where you can ask questions, share wins, troubleshoot challenges, and celebrate each other's successes.
The team and I will also be active in the community, so help is always close when you need it.
Then comes…
Three Live Group Coaching Calls
You’re invited to join us once again for live group coaching sessions 30, 60, and 90 days after the Intensive ends.
Led by ghostwriting expert Bonnie Fanning, these calls will be focused entirely on helping you execute your plan and ensuring you don’t lose momentum.
Here’s how it will work:
- Day 30 Call — How's your outreach going? What's working? What needs adjusting? Bonnie will help you troubleshoot and make sure you're on track for your first client conversation.
- Day 60 Call — By now you should have client conversations underway. Bonnie will help you navigate the transition from conversation to signed retainer… so you can deliver your first content with confidence.
- Day 90 Call — Time to celebrate wins, learn from challenges, and map out what comes next as your ghostwriting business takes shape.
Frankly, with this kind of expert-led training combined with the hands-on support you’ll get over the next 90 days…
I can’t think of a better way to launch your career as a business and thought leader ghostwriter.
Here's Everything You Get When You Join the Ghostwriting Intensive:
YOU GET…
The Complete 3-Day Live
Intensive Experience…
Three immersive, hands-on days with 13 of the most accomplished ghostwriting experts working today, covering every aspect of building a thriving ghostwriting practice for executives, thought leaders, and more…
- Day 1 — Your introduction to the ghostwriting world, how to market yourself, where to find clients, and how to onboard them like a pro.
- Day 2 — The craft of ghostwriting: nailing voice and tone, writing LinkedIn content that performs, and mastering the newsletter niche that most writers overlook.
- Day 3 — Long-form ghostwriting opportunities including books, AI as your secret weapon, and insider insights from working ghostwriters who know exactly how an agency relationship works.
- Your Personal 90-Day Ghostwriting Launch Plan — a structured, week-by-week roadmap personalized to you… so you know exactly what to do from the moment the Intensive ends.
- 90 Days of Coaching, Community, and Momentum — an invitation to join ghostwriting expert Bonnie Fanning for three live group coaching calls 30, 60, and 90 days after the Intensive ends.
- Anytime Access to Our Private Ghostwriting Community — your exclusive Intensive community where you can go to ask questions, share wins, and stay on track throughout your entire transition.
PLUS — Four Tactical Bonuses
- BONUS #1: Your Ghostwriter's “Voice Capture” Kit — the exact interview framework and question set that unlocks any client's authentic voice in a single conversation… making the hardest skill in ghostwriting a clear, repeatable process…
- BONUS #2: The 360Brew Content Playbook — your complete do's and don'ts guide to writing content that gets seen, read, and rewarded… on LinkedIn and every other platform where your clients need to perform…
- BONUS #3: The Ghostwriter's “Land Your First Client” Pitch Pack — done-for-you email templates, LinkedIn outreach scripts, and a positioning statement framework for approaching your first clients with confidence…
- BONUS #4: The Ghostwriter's Complete Pricing and Services Menu Guide — rates for every type of ghostwriting project… five ready-to-present client packages with suggested pricing at three levels… and a complete guide to the value-add services that make you indispensable…
The only question now is…
What Does It Take to Be
a Part of This First-Ever Intensive?
You've seen everything included in this Intensive.
But let's consider where it can take you… and how quickly.
Within days of completing this training, you could have your first ghostwriting assignment.
And that first assignment is often what leads to your first retainer relationship.
Because once business leaders find a writer who truly understands their voice and can write content their audience genuinely values…
They don't want to let that writer go.
They want them every month.
You've already seen what even a modest ghostwriting practice can generate when it comes to monthly retainers — $3,000 at the “beginner” range, up to $10,000 for more experienced writers.
With that in mind, most writers would agree that training that can launch such a lucrative career is easily worth two or three months of your initial retainer earnings…
Knowing everything beyond that is yours to keep.
But the Ghostwriting Intensive won't cost you $9,000…
Or $6,000…
It won't even cost you one full month's retainer… even at the low end of the range.
Your investment to join is just…
$1,995.
That's it.
For everything I’ve talked about today…
Our three-day Intensive… your personal launch plan… the 90 days of coaching and community… and all four highly tactical bonuses.
Not Ready to Make the
Full Investment All at Once? No Problem! Register Today — For Just $399
If you prefer to spread out your investment, we’ve made that simple too.
You can secure your spot today for just $399 — followed by four monthly payments of $399.
No hidden fees. No contracts…
Just complete access to everything you need to launch your ghostwriting practice.
The choice is yours: pay in full today… or spread it across five easy payments.
Either way, a single client relationship can cover your entire investment many times over!
Why NOW Is Your Perfect Moment…
We really are at a pivotal moment in the writing world.
Readers want authenticity and content they can trust.
In the business leadership world especially, they want genuine expertise from real people with something worth saying.
And ghostwriters are at the forefront of that shift.
It's why demand for skilled writers who can deliver this kind of writing is surging.
Over $3.5 billion is flowing to ghostwriters right now…
A number projected to reach at least $6.2 billion by 2032… and by some estimates, $8 billion.
It leaves little doubt.
The clients are out there and waiting…
The money is flowing in…
And with the supply of skilled ghostwriters still surprisingly low, the need is urgent and growing.
As history has shown us…
The very best time to establish yourself in any fast-growing writing opportunity is before it gets crowded.
This is that moment.
The only question now is…
Will you look back a year from now wishing you'd walked through the door when it was wide open?
Or will you look at your new life as a busy, in-demand, well-paid ghostwriter and think, "I'm so glad I said yes."
The choice is yours.
But don't wait.
- The live Intensive runs June 9, 10, and 11 — three consecutive days with 13 world-class ghostwriting experts…
- You'll leave with your Personal 90-Day Ghostwriting Launch Plan in hand…
- Three live group coaching calls 30, 60, and 90 days after the Intensive ends with ghostwriting expert Bonnie Fanning — plus a private community — all designed to help you keep on track and moving forward throughout your transition…
- And four highly tactical bonuses you can return to again and again as your career grows.
This is your moment.
Click the button below to join us.
To your success,
Rebecca Matter,
President, AWAI
P.S. The ghostwriting market is growing fast… but windows like this one don't stay this wide-open forever.
As more writers discover this opportunity and the market matures, getting established and standing out will never be easier than it is today.
So if you've been looking for a writing specialty that fits you better… pays well… and gives you the writer's life you've always wanted…
This is it.
We can’t wait to see you there!