Overheard in Businesses Everywhere:
“Traffic to our website is way down… AI is answering questions our content used to answer… We’re bleeding leads and we don’t know where they went…”
“Everyone tells us to ‘go where our customers are’ — but where’s that? And what do we say? We even tried AI… It just made us look fake…”
Somebody, please…
HELP!!
How to Turn Today’s Most Urgent
Business Challenge…
Into Fun, Creative Writing Projects
That Can Pay You $3,500 (and Up) per Month, per Client
AWAI tackle this same challenge!
Hey there,
President, AWAI
Rebecca Matter here…
And I can’t tell you how pumped up I get when moments like this come along…
When I get to share an opportunity that could absolutely change your life as a writer.
It doesn’t matter whether you’re just starting out…
Or want something more fun and higher paying…
You are going to want to know about this.
Because right now, something is happening that’s a nightmare for millions of businesses…
But it may be the best thing that’s ever happened for writers like you.
In a nutshell:
The digital marketing formula businesses have relied on for over 20 years…
… is broken.
And businesses everywhere are struggling because of it.
Website traffic is drying up…
Leads are vanishing…
And ad costs? They’re going through the roof.
Talk to almost any business owner right now and they’ll tell you…
They’re in panic mode — scrambling to plug the holes.
They’re pouring money into ads that work for a month or two… then the returns start diminishing… until they’re losing money.
They’re chasing traffic that keeps shrinking… hoping against hope it turns around.
Here’s the crazy part:
The smart ones know there’s a fix.
Some have even tried it.
But most don’t know how to make it work… don’t want to learn… or simply don’t have the time to do it themselves.
Which is GREAT news for you.
A small group of writers we know have figured out how to win those customers back…
And businesses are happily paying them $3,500 and up… every single month… to handle it for them.
And here’s the part I love most…
It’s some of the most fun writing you’ll ever do.
Short, punchy pieces where you get to write the way you talk…
And be more creative than most copy projects ever let you be.
Today I want to show you exactly what it is…
Because as someone who’s been training and working with copywriters for nearly 30 years now…
Through the birth of the internet… the e-commerce boom… and now AI…
I can tell you that the writers who are first to solve the biggest challenges businesses face…
Are the ones who come out on top.
So if you want to be among them…
Here’s what’s happening:
The Old Model Is Broken
For years, businesses had a simple and reliable way to bring in customers.
Publish helpful content… show up on Google… and people would click through to your website… for free.
Want more leads? Simply buy a few low-cost ads aimed at your target market.
That’s what we did here at AWAI… along with millions of businesses, large and small, across every industry.
But that once-reliable formula is breaking down…
And it’s happening on four fronts at once:
#1: Google now answers the question itself.
Ask Google almost anything today, and an AI-written answer sits right at the top of the page.
That’s all most people need.
No click… no visit to the company’s blog or website.
It’s gotten so bad, the CEO of Condé Nast (the publisher behind Vogue and The New Yorker) told his teams to “assume there is no search.”
#2: Social platforms are burying links.
LinkedIn and Facebook know it’s far more profitable to keep people on their sites than to send them somewhere else.
So posts with links get throttled… shown to fewer people.
One study of more than 900,000 LinkedIn posts found that posts with links got 42% less reach in 2025… versus 5% in 2023.
#3: The safety net — paid ads — is getting expensive.
When free traffic dries up, businesses turn to ads.
So do all their competitors.
But more businesses bidding for the same clicks means prices are rocketing higher… as you can see here with the cybersecurity space:
#4: Customers trust marketing less than ever.
With so many more ads… and so much AI-generated content everywhere… people have grown more skeptical.
They can spot generic, AI-written marketing from a mile away… and they scroll right past it.
Put it all together, and you get what marketers now call…
The “zero-click” world…
… where people expect to get the information they’re looking for from the search results or the post they’re already reading…
Without clicking through to a business’s website.
So how do businesses win new customers when fewer and fewer people click on their ads or content… or ever see their website?
You’ve probably already guessed it…
Through something you already know… and might even use every day:
Social media.
But not the social media you’re likely picturing…
Cat videos… memes… whatever’s trending this week… and posts begging for a click.
I’m talking about posts that tell a real story… that share something interesting…
And stay in people’s minds long after they’ve scrolled away.
Here’s a great example…
Just the other day, my colleague Paul, one of AWAI’s co-founders, was sent a video about a baker a few towns over from where he lives in Vermont, who makes just 120 loaves a day using old-world methods.
It showed him out in the snow at 3 a.m., gathering wood for his oven… kneading… shaping… pulling out golden loaves.
Paul watched all 20 minutes — a few times.
There was no offer… no link. It didn’t even say where to buy the bread!
So Paul went looking for it himself… found it… and headed out early the next morning to get a loaf.
He loves that bread so much, he’s made several special trips around delivery time…
And he’s already told a bunch of friends about it!
That’s the kind of customer every business dreams of…
And it’s exactly how businesses should be using social media today.
No more treating it as an afterthought…
Or just a place to collect likes…
Social Media Has Grown Up
Today, companies need a real social strategy built around one simple idea:
Give people something so valuable right there in the post that they remember you…
And when they’re ready to buy, they come looking for you… already half sold!
That’s marketing at a whole new level.
Just ask that Vermont baker…
He’s built a real following… with bread lovers waiting at stores for his truck to pull in.
The problem is, most businesses haven’t caught up.
And even fewer writers have.
Which means the writers who learn to write and plan social media the NEW way…
The way businesses need it…
Will have a huge edge.
That’s why I’m so excited…
Because we’ve found a way to get you in on the ground floor of this new skill… right as businesses are realizing how badly they need it.
I’ll tell you all about it in a moment.
But first, how does someone go from “I’m not really a social media person”…
To the writer a business trusts with its entire social media presence?
It’s a lot simpler than you might think…
REVEALED: How “Grown-Up” Social Media
Works — In 3 Simple Steps
If you’re new to social media, it probably feels like a bit of a mystery.
How often should a business post?
What should it say?
Which platforms matter?
What about the algorithms?
How do you measure it?
No wonder new writers skip over social media — and stick with the kinds of copy and content they understand.
But here’s the secret…
Forget the tricks and trends.
Social media that brings in customers today runs on the same things that have always made people like, trust, and buy from someone…
Things you already understand as a writer.
In fact, it all comes down to three steps.
STEP 1 Learn What Works Across All Platforms
Think about the best dinner guest you’ve ever had.
You can’t help but like them.
They always remember to ask about you and your family.
They can tell a great story.
They’re polite, respectful, and gracious.
And every time they’re invited… you get an enthusiastic RSVP back.
Backyard barbecue or black-tie dinner, it doesn’t matter…
They’re in… and even better, all your other guests are glad to see them.
Social media works the same way.
Instagram, Facebook, LinkedIn, YouTube… every “party” has its own dress code, and the rules change every few months.
But what makes people stop, read, trust, and buy never does.
Learn that once, and you’re welcome on ANY platform… no matter how the algorithms change.
STEP 2 Tell Stories That Build
Connections Right in the Feed
Remember the challenge today’s businesses are facing:
People aren’t clicking through anymore.
So the post itself has to make the connection… right there in the feed.
Most businesses miss this completely. They treat every post like a tiny ad aimed at getting an immediate sale.
But people have “ad fatigue”… so they scroll right past.
You’ll help your clients do something very different.
Let me show you what I mean.
Remember Paul’s Vermont baker?
A business doesn’t need a camera crew to get that kind of attention.
A good social media writer can create it, one post at a time.
So, picture a family-owned bakery that’s grown to multiple locations across the region… but still wants to feel like the little shop on Main Street.
Most would post something like this:
Nice-looking cake, no doubt…
But nothing memorable… and as you and I know — a lot of bakeries make nice cakes!
Now, here’s what a good social media writer would do:
You have Rosie…
Working in her bakery…
Showing how she makes things…
With a story behind it…
She brings you into her world…
And she ends with a question that gets people talking, especially folks who love old family recipes as much as she does.
No “order here” in sight!
That’s who your clients are… flesh-and-blood businesses, run by people with stories worth telling.
And there’s real science behind why stories like hers work so well.
Neuroscientists have found that stories hit the brain differently than plain facts do.
They light up far more of it… and they stick.
Which is why we remember a good story long after the facts have faded from memory.
So, if you love telling stories… like most writers do…
You’re going to LOVE social media.
Because once you know where to look, the stories never run out…
And you’ll be the one who gets to tell them!
STEP 3 Turn That Goodwill… Into Sales
Do Step 2 well, and everything starts to come together…
People start talking.
They comment… share… maybe post their own photos.
A local influencer or two might join in.
And suddenly, other people are doing the talking for the business!
Remember Paul telling his friends about that Vermont bread?
That kind of word of mouth is the best and most trusted marketing there is.
And once people are talking, your job is to keep the conversation going… so when it’s time to sell, they’re ready to buy.
On slow weeks, it might be a quick behind-the-scenes post… like Rosie pulling the first croissants out of the oven before sunrise.
No selling… just keeping the bakery top of mind.
And when holiday pie orders are about to open, you start warming people up weeks ahead…
Maybe by sharing something about Grandma’s pie recipe… and a heads-up that only 200 will be available per location…
So when the next post comes out announcing orders are open…
And yes, this time there’s a link.
Because by now, people have a reason to click…
They want one of Rosie’s pies before they’re gone!
That’s it…
Three simple steps.
- Be the guest everyone loves…
- Write posts that make connections right in the feed…
- Get people talking… and tie it all to the sale.
So now that you know what the job looks like…
What does it pay?
Here’s What the MONEY Looks Like…
This is where it gets even better.
Because, as you know…
Most copywriters are paid by the project.
You write a landing page or a sales letter… send your invoice… and wait for the next assignment.
Even with a steady client, some months are busier than others.
Social media is different.
A business’s social media is never “finished.”
So clients bring you on for the month… and the next month… and the month after that.
That’s why most social media pros are paid on retainer, a set fee every single month.
How much?
For basic social media management — keeping an account active and posting on schedule — a survey by HeyOrca of more than 100 social media managers puts the average retainer at about $2,100 a month per client.
Not bad at all…
But the training we’ve created prepares you to take on bigger clients… with bigger budgets.
Remember that $3,500 a month I mentioned?
According to AgencyAnalytics, that’s what businesses typically pay to have their social media handled across multiple platforms…
It could be a fast-growing chain of bakeries like Rosie’s, with plans to expand even more…
Or maybe a dental office or law firm that wants to build trust in its community…
A software company showing buyers what its products can do…
Even a company like AWAI!
Companies with marketing budgets… who know what social media can do for them…
But don’t have the time, the know-how, or the desire to do it themselves.
And that $3,500 is for roughly five or six hours of writing and campaign planning a week, per client…
Less than a single workday!
See How Fast It Adds Up!
So with just two steady clients at $3,500 a month, that’s $84,000 a year…
Add a third and you’re well into six figures at $126,000.
A fourth gets you to $168,000…
Writing from wherever you want… on your own schedule… for clients who are glad to have you…
With plenty of time left over to enjoy your life!
If you love social media and want to go all in, just five clients could take you over the $200,000-a-year mark.
And that’s just the start.
Because you already know the business inside and out… you’re first in line for everything else they need written:
E-newsletters… landing pages… case studies… even full promotions built around a post that took off.
… Plus the Potential for Bonuses!
And here’s something a handful of social media pros we know are doing…
Because sales from social media can be tracked…
You can propose something few writers ever get: a share of the sales growth you create.
Simply take a baseline of where your client’s social media sales are today… and agree on a percentage of everything you add on top.
It’s like earning bonus royalties…
On top of your already generous retainer!
My Invitation to You
If everything I’ve shared so far has you thinking…
Yes… this is a skill I want…
The steady monthly retainers…
Writing posts that sound like you…
Work that businesses everywhere need right now…
Then I’d like to personally invite you to something we’ve built to help you do exactly that.
It’s our all-new Social Media Writing & Strategy Intensive…
Built from the ground up for the job social media has to do today:
Getting a business found… trusted… and chosen in a zero-click world.
You’ll get six LIVE sessions over three weeks…
Led by a pro who’s spent more than 20 years in the trenches of digital marketing.
It’s designed to take you from wherever you are right now, even if you don’t know the first thing about social media…
To the writer who can walk into any business and handle its social media with confidence.
The writing… the strategy… finding great stories… the numbers that show what’s working… and proven methods for landing clients.
Plus, a chance to write a social media campaign for AWAI… and earn $3,500!
And once you’ve learned it, you can do it again… and again… with every client you take on.
Let me introduce you to the instructor…
Meet Your Guide: Heather Robson
To lead you, I turned to someone I trust completely.
Her name is Heather Robson…
And if you’ve been around AWAI for a while, you may already know her.
Heather’s been doing this work for more than 20 years.
She’s been writing for the web since 2003, for clients including digital marketing legends Brian Clark, Nick Usborne, and Ann Handley.
Companies have brought her in to train their entire in-house writing teams.
Here at AWAI, she’s created some of our most popular training programs ever and coached hundreds of freelancers…
And as managing editor of Digital Copywriter, her job is to track what’s changing in digital marketing and show writers exactly what to do about it.
She also works with clients all the time, so she sees what they’re struggling with firsthand.
And she’ll tell you the best answer to the zero-click problem (and the most affordable one) is smart, well-written social media…
The kind writers like you are perfectly suited to deliver.
She’s seeing the demand up close, too.
When she speaks at local business events about how the old way of attracting customers has stopped working, six, eight, even 10 people in a room of 20 come up to talk with her afterward.
And the question she hears more than any other?
“Can you help me with my social media?”
It Started With One Question at Dinner…
Years ago, Heather and I sat next to each other at dinner during one of our Copywriting Bootcamps — back when she was one of many talented freelancers who’d taken a few projects for us.
At one point, she asked me a question I’ve never forgotten:
“What’s the most valuable thing on your list I can help you move forward?”
Most freelancers ask, “Do you have any work for me?” But Heather asked how she could help grow my business.
From that night on, our work together grew and grew… and today she’s a friend and colleague I can’t imagine AWAI without.
That’s exactly the mindset she’ll teach you to bring to your own clients.
Experts and Students Love Heather
Russ Henneberry, co-author of Digital Marketing for Dummies, has taught alongside Heather several times:
“Heather is such a gifted instructor. She has the rare ability to make a complex topic easy to understand. She’s patient, kind, and extremely generous with her time.”
Russ Henneberry
Digital copywriting pioneer Nick Usborne, who has written for Disney, Yahoo, and the U.S. Navy, agrees:
“In addition to her obvious expertise, she’s a kind and generous teacher.”
Nick Usborne
And here’s what writers she’s taught have to say…
“Heather explained every concept clearly and thoroughly. She answered all of our questions and gave lots of real-world examples to bring the lessons to life. She was so encouraging to us — and not only confident that we could do this, but she also wanted us to be confident as well.”
Elizabeth Tiernan
“I learned so many things that I’m now applying to my client — things I never would have thought about if I hadn’t taken this class, but obviously make a HUGE difference! My client is super impressed… Thank you for sharing your knowledge and talent with us!!! GREAT class!!”
Katie Sanders
“Heather is one of the best at delivering programs — you will not be disappointed training with her.”
Tina Palmer
So what exactly will you learn when you sign up for Social Media Writing & Strategy Intensive?
All-New Training for the
Way Social Media Works Today
with Heather will unfold, session by session:
SESSION 1 Tuesday, December 1, Noon ET The Fundamentals: Why Social Media Is Still About Being Social
Think about that “best dinner guest you’ve ever had” I told you about earlier.
The one who always asks about you…
Businesses that are strong on social media act exactly the same way… and no algorithm change can stop that from working.
That’s why Heather starts your social media training right here… with the never-changing skills that make a social media presence work.
Because remember why social media is so important today…
With fewer opportunities to click through to a website, your posts have to deliver on their own… and be memorable enough that people come looking for your client later.
You’ll discover…
- the art of audience research… how to find out what your client’s customers really care about, so every post feels like it was written just for them (and why this same research steadily extends their reach and builds a loyal following)…
- Heather’s “3 Consistencies”… because when you get these three things right, you earn your audience’s trust and get the algorithm working in your client’s favor… for faster, more targeted growth…
- how to uncover the stories that are unique to your client… and tell them in a way that makes the right people remember your client long after they’ve moved on…
- how to build a posting schedule you and your client can actually keep… one that mixes different types of interaction for the biggest results…
- why mastering what doesn’t change means you never have to start over every time a platform does…
- and much more…
By the end of Session 1, you’ll have…
- a simple, repeatable process for researching any client’s audience,
- a way to find (and tell) the stories only your client can tell, and
- a consistent posting plan built on the “3 Consistencies.”
SESSION 2 Thursday, December 3, Noon ET Being Authentic: How to Give a Business a Voice People Remember
If there’s one thing every social media writer should focus on, it’s authenticity.
People buy from brands with a personality…
A point of view…
And values that connect with their own…
Especially today…
With so much content out there and much of it obviously coming straight from AI.
That’s why Heather makes it clear at every stage of your training:
“Blasé corporate writing need not apply.”
In this session you’ll discover…
- ways to help your client find a voice that’s all their own… and true to what they stand for… so their posts sound like them…
- the “Four Engines” of creative posts that drive engagement, adapted from psychotherapist Bill O’Hanlon: Blissed… Blessed… and the other two, I’ll let Heather tell you about 🙂…
- the art of writing posts that are bold enough to pull in the right buyers while pushing away the wrong ones… without offending anyone or getting your client “canceled” or banned…
- how to bring a company’s culture, the people and values behind the logo, onto social media to build trust and connection…
- and much more…
By the end of Session 2, you’ll have…
- a way to define ANY client’s brand voice,
- the “Four Engines” for posts people can’t resist reacting to, and
- the confidence to write bold posts that attract the right buyers, while discouraging those who might try to “spoil your client’s social party.”
SESSION 3 Tuesday, December 8, Noon ET Build Your Community: How to Get Other People Talking About Your Client
Here’s something I’m positive you’ll relate to…
People will always trust what others say about a business far more than what the business says about itself.
Remember Rosie’s customers sharing their own family recipes in the comments?
That’s no accident.
And with skepticism at an all-time high, a real person’s word matters more today than it ever has.
That’s why this session cracks the “secret code” to successful social media:
Getting other people talking.
You’ll discover…
- how to find and connect with influencers big and small… especially smaller ones who might be the perfect fit for your client…
- Heather’s A-R-A-R-A framework for deepening connection: Appreciate… Relate… Amplify… Refer… Assist — five simple moves that turn followers into adoring fans… and fans into repeat customers…
- the art of joining groups and online communities in a way that boosts your client’s reputation, without looking like they’re there only to sell you something…
- how to attract user-generated content… and respond to it so the people who post it feel great and your client’s credibility gets a boost…
- and much more…
By the end of Session 3, you’ll have…
- a simple way to find the right influencers for any client,
- the A-R-A-R-A framework for turning followers into fans — an engagement strategy you can use on other copy as well, and
- a plan for getting customers to create content for your client.
SESSION 4 Thursday, December 10, Noon ET How to Tie Social Media to Your
Clients’ Marketing Goals
Anyone can shoot off random posts for a business.
But only a true pro can show the owner how every one of those posts helps the business.
That’s because social media always has a job to do…
From keeping a business top of mind on a slow week… to warming people up for a big launch, like Rosie’s holiday pies.
That’s the difference between being “the person who posts for us”… and being the writer a business can’t do without.
And as a business owner myself…
I’ll hire the writer who’s thinking about the sale… over one who prefers “clever posts” every day!
In this session, the one that separates the pros from the posters, you’ll discover…
- how social media can do a different job at every stage… getting a business noticed, earning trust, bringing in leads, closing sales, keeping customers coming back, and more…
- how your strategy, messaging — even your tone — shifts at each of those stages, since what brings a new buyer through the door isn’t what keeps a loyal customer…
- how to know which goals make sense on which platforms… so your client stops trying to be everywhere at once…
- how to plug social media into your client’s marketing campaigns, so every post supports what they’re selling that month…
- and much more…
By the end of Session 4, you’ll have…
- a clear picture of social media’s role at every stage of the sale,
- a way to match the right goals to the right platforms, and
- a plan for supporting your client’s campaigns, post by post.
SESSION 5 Tuesday, December 15, Noon ETProven Formats and the Best Tools:
What to Post, How to Make It… and When
Text… images… drawings… carousels… videos — top social media pros use a number of “go-to” formats.
But once you start working with clients — or even if you’re doing social media for your own writing business — the question will come up again and again:
Should this be a video? A carousel? Is a simple text post enough?
It’s one of the biggest sources of second-guessing for anyone new to social media.
And it matters, because often the format you choose will decide whether a post gets seen at all. A great message in the wrong format might never even get noticed!
In this nuts-and-bolts session, Heather takes the guesswork out of it.
You’ll know which format fits the goal, the platform, and the audience… and you’ll have a simple set of tools for making each one, without a steep learning curve.
You’ll discover…
- how to choose the format that fits your client’s goals, the platform you’re posting on, and the audience you’re trying to reach…
- an easy-to-use AI, graphics, imaging, and scheduling “tool stack” that helps you get the job done faster… (Heather will demonstrate each one, so you can see how easy it is)…
- where to find the tutorials that make you fluent in any tool… plus the exact searches to run so you spot new tools before your competition does…
- where AI fits in, from audience research to repurposing content to creating visuals… with you firmly in charge…
- and much more…
By the end of Session 5, you’ll have…
- a simple way to pick the right format for every post,
- a tool stack you can start using right away, and
- a way to stay ahead of new tools without chasing every trend.
SESSION 6 Thursday, December 17, Noon ET 3 Ways to Turn Your Social Media Skills
Into a Steady Monthly Retainer Payday
As writers, we all love the freedom of writing when we want… where we want… for whom we want.
Social media writing lets you combine that freedom with a generous, steady monthly income.
I showed you how just three or four clients could take you well into six figures…
And there’s more than one way to do it.
You can be a platform specialist… the strategist who plans it all… or the creator who finds the stories and writes the posts.
Heather walks you through all three, so you can choose the one that fits how you like to work… or be all three!
You’ll discover…
- the Platform Specialist: what it takes to become the go-to writer for one platform…
- the Social Media Strategist: what clients expect when they hire you to guide their presence across platforms…
- the Creator: what a monthly retainer looks like when you’re the one writing the posts…
- what it takes to stay relevant in whichever role you choose, even as the platforms keep changing…
- how to build a simple marketing system that attracts high-value clients… the kind who want you on retainer…
- and much more…
By the end of Session 6, you’ll have…
- a clear picture of all three roles and what clients expect from each,
- the role (or roles) that fits you best, and
- a marketing system for attracting high-value clients.
In Just Three Weeks… You’ll Be Ready to Add “Social Media Pro” to Your Writing Business Offerings
Picture it…
It’s Thursday, December 17, and Heather’s final session has just wrapped up.
In three weeks, you’ve learned the social media fundamentals that never change… how to give a business a voice people remember… get other people talking… and tie every post to the sale.
You know the right formats and tools for every post…
And you’ve chosen the role that fits you best, with a plan for attracting clients who want you on retainer.
All wrapped up before the holidays!
Attend live and ask Heather your questions in real time.
Or if you miss a session, catch the recording on your member page within a few hours… and watch whenever it works for you.
Either way, you’ll head into 2027 ready to give businesses the help they’re begging for… and tell them what they really want to hear:
“Yes… I can handle all your social media for you!”
Plus, you can use everything you’ve learned to promote YOUR writing business too!
Put Your New Skills to Work… Help Us…
and Get a Chance to Earn $3,500!
And remember that chance to earn $3,500 I mentioned?
I’m so certain you’ll get a ton out of Heather’s training that I’d love nothing better than to have you help us with OUR social media.
Like a lot of businesses, we have plenty of pages and accounts here at AWAI… but nowhere near enough happening on them!
I’m ready to do something about it… and I want your help.
When Heather’s final session wraps up, you’ll get a real brief for an upcoming AWAI program launch.
Your assignment:
Create a three-week social media campaign to warm up our audience before it launches.
Here’s what you’ll submit:
- A quick snapshot of where one of our social media accounts stands today… what’s working, and what’s missing…
- Nine posts across two platforms, in at least three formats (say, a text post, a carousel, and a short video script)…
- A plan for engaging with the people who respond, in comments, groups, and with influencers…
Everything you’ll need, you’ll have learned from Heather.
Send it in by January 5, so you have the holidays to work on it. My team and I will review every entry.
If yours is the one we choose, we’ll pay you $3,500… and give you the chance to be our social media pro for that launch!
Think about that.
You could start this training having never posted a word for a business…
And finish it with money in your pocket and AWAI as your first social media client!
And no matter what, you’ll have a complete, professional campaign to show prospective clients… a portfolio piece most new writers would love to have.
Now…
As you saw earlier, being a social media writer and strategist doesn’t take long hours at your keyboard.
A Day in Your New Life as an
AWAI-Trained Social Media Pro!
So what does this work actually look like, day to day?
Picture a typical morning not long from now.
You’re at your favorite client’s shop, a family-run outdoor gear store, chatting with the owner about the new hiking boots you’ll be promoting next month.
You’re recording the conversation on your phone (she’s fine with it), so later, AI can help you pull out the best ideas.
At one point she tells you how her grandfather started the business with one pair of hand-stitched boots.
You make a note: That’s next week’s post!
On your way out, you grab a quick video of the staff unboxing the boots… laughing as they try on their first pairs.
Thirty seconds… and with the right story-based caption, perfect for Instagram!
By lunchtime, you’re home with a fresh cup of coffee.
Yesterday’s post is taking off — you’re seeing dozens of comments, and a few customers sharing photos from their own favorite trails.
You reply to some, thank a local hiking influencer who shared it, and make a note to yourself:
“People love the behind-the-scenes stuff. Do more of that!”
That afternoon, you call the owner to tell her what customers have been asking about.
She mentions a big sale coming in March… so together you sketch out how you’ll start warming people up three weeks ahead.
Then you close your laptop.
Your work for that client is done for the day.
Maybe you’ll go for a short hike… to test out the new boots she gave you to try!
There’s so much to love about being a social media pro…
You’re part storyteller… part trusted adviser… right in the middle of the business.
Your client is glad you’re there… and before long, you’re part of the team.
Because social media is the last thing they have time to do on their own…
And they’re thrilled someone’s finally doing it for them!
And at the end of the month, another retainer payment lands in your account… like clockwork.
Sounds pretty great, doesn’t it?
In a moment, I’ll show you how to join Heather for our all-new live Social Media Writing & Strategy Intensive.
But first… I’m not finished telling you everything you’ll get.
Your “Intensive Bonus Pack”
Tools That Make It Easier to Get Started as a Social Media Pro… and Grow Faster!
To help you hit the ground running, Heather’s handing you three of her most powerful resources, each built to answer a key question every new social media writer asks.
BONUS #1
How to Conduct a Social Media Audit That Opens Doors and Boosts Income
If you’re wondering… “Where will I find my first social media client?”…
This is your answer.
In this recorded presentation, Heather shows you how to look at a business’s social media through a pro’s eyes…
And turn what you find into a plan so clear, the owner won’t be able to wait to hand you the keys… along with the monthly retainer you deserve.
You’ll discover…
- how to review any company’s social media presence to spot the biggest missed opportunities…
- which “discoveries” matter most to a business owner… and which to leave out…
- a complete audit checklist, so you never miss a thing and look like a pro from your very first review…
- a presentation template that makes the owner ask, “Can you fix this for us?”
It’s also the perfect warm-up for your AWAI assignment!
BONUS #2
The Big Book of Social Media Hooks
“How do I get people to stop and read my post?”
On social media, you have a few words… sometimes just a second or two… to stop someone from scrolling.
Miss it, and it doesn’t matter how good the rest of the post is.
That’s why Heather put together this collection on the art of the hook. Inside, you’ll discover…
- what makes a hook work… so you’re never just guessing…
- how to spot which hook formats are working right now, on your client’s platform and with their audience, and…
- dozens of real-world examples and ready-to-use hook templates, so you’ll always know how to start a post.
AI can help you a lot as a social media writer, but original, scroll-stopping hooks are NOT its thing.
That’s why you’ll want this guide beside you every time you write.
BONUS #3
Building a Content Ecosystem: Turn One Piece of Content Into Months of Posts (While Making It Easy for YOU)
One question stops a lot of new social media writers cold:
“Where does all that fresh content come from, week after week?”
Heather’s answer is what she calls the “content tree”… and your client has already planted it!
Most businesses have articles, emails, videos, and webinars sitting on their website, doing almost nothing.
With Heather’s system, one strong piece becomes the trunk… and you grow “branches” from it: long posts for LinkedIn or Facebook… a couple dozen short ones… e-newsletters… short videos.
One piece of content… months of posts.
You’ll discover…
- why AI search, new privacy rules, and audiences scattered across more platforms than ever mean every business needs its content out on social media…
- Heather’s 4 R’s of content leverage: Refresh, Repurpose, Reformat, and Redistribute…
- a sample 90-day “distribution calendar” that keeps a client’s best content working for a full quarter, and…
- how to use what a client already has to stay in front of buyers at every stage, from first look to final sale.
Heather says writers who keep this kind of content tree growing can command $2,500 to $5,000 a month per client.
The Alternative? (Sheer Guesswork… and a Lot of
Your Valuable Time Lost)
By now, you’ve seen everything that’s included:
- Six live sessions over three weeks with Heather, covering the skills that work on every platform… tying every post to the sale… the right formats and tools… and positioning yourself as a platform specialist, strategist, or creator…
- A bonus pack of hands-on tools (an audit you can use with every prospect, a big book of hooks, and Heather’s content tree system) to help you land clients and keep them…
- And a real shot at $3,500… and AWAI as your first social media client.
It’s everything you need to go from…
“I like social media, but I’m not sure I could make a living writing it…”
to…
“I know exactly what businesses need, how to deliver it, and what to charge.”
Of course, you could try to figure this out on your own.
There’s no shortage of free advice — YouTube videos, platform-by-platform tutorials, posts promising “the one trick nobody’s talking about.”
But most of it covers one platform or one tactic… and it goes stale the next time an algorithm changes.
You could spend months piecing it together… and still be guessing about how to tie posts to the sale, package your services, and set your fees.
That’s a lot of guessing with a client’s business on the line… and your reputation too!
So what’s it worth to skip all that?
AWAI’s own 2026 rate survey puts even junior copywriters at $50 an hour or more… and as much as $300 an hour for experienced writers.
But let’s just use that $50 number… and say it takes 500 hours of trial and error to figure out social media writing and strategy on your own.
That’s $25,000 of your time…
And that’s not counting lost clients and missed opportunities along the way.
So is Heather’s training worth $25,000?
Easily… especially when just one client could pay you $42,000 a year!
Not to mention what it can do for your own writing business… helping you get noticed and land new clients.
But will you pay that much to join our all-new Social Media Writing & Strategy Intensive?
Of course not!
In fact, I think you’ll be pleasantly surprised by just how affordable we’ve made it.
But speaking of YOUR own writing business…
Before I share the price, Heather’s adding one more bonus I think you’re especially going to love.
BONUS #4
Social Media for YOUR Writing Business: How to Use What You Learn to Attract Your Own Clients
I’ve mentioned it before:
Every skill Heather teaches you for your clients works just as well for you.
This bonus shows you exactly how.
Your future clients are already on social media.
Most of the business owners you’d love to work with are on LinkedIn every week…
And they’re all wrestling with the same problem you now know how to solve.
You’ll discover…
- where to be seen, so you’re in front of the business owners most likely to hire you…
- how to use the “3 Consistencies” on your own profile, so the right people start to recognize your name…
- what to post when you’re just getting started… including how to write about the very problems your future clients are struggling with…
- the right mix of formats… so your profile shows off everything you can do for a client…
- how to turn every client win into a post that attracts your next client…
Every post you write for yourself is great practice… and a living sample of what you can do for clients.
Do it well, and they’ll start coming to you!
Your Investment
So, with this bonus added to your stack, the real question is this:
What’s it worth to own a skill so many businesses need right now…
To be able to walk into any business that’s watching its website traffic dry up… its ad costs soar… and its once-plentiful leads disappear…
And confidently say,
“Don’t worry. I can fix this.”
That’s what this intensive is designed to help you do.
And the best part?
You won’t pay anything close to the $25,000 it could cost you to figure it out on your own.
It won’t even cost you the $3,500 a single client could pay you in just one month.
And the $2,995 our live intensive training typically costs?
That’s out the window too…
Through this exclusive, first-ever offering of our LIVE Social Media Writing & Strategy Intensive…
Your investment today is just $1,995!
To Recap: Here’s Everything You Get When You Join Our Social Media Writing & Strategy Intensive Today
Six live sessions with Heather Robson, taking you from “I’m not sure I could do this…”
To “ready to land your first client in just three weeks!”
- Session 1: The Fundamentals… that work on every platform, even when algorithms change
- Session 2: Being Authentic… a voice people remember, and bold posts that attract the right buyers
- Session 3: Build Your Community… get customers and influencers talking about your client
- Session 4: Tie Social Media to the Sale… make every post earn its keep
- Session 5: Proven Formats and the Best Tools… the right format every time, made fast
- Session 6: 3 Ways to a Steady Monthly Retainer… the role that fits you, and a system for attracting clients
Recordings of Every Session… so you never miss a thing… and can come back for a refresher anytime.
PLUS, You’ll Also Get…
- BONUS #1: Your “Foot in the Door” Social Media Audit: a checklist and presentation template that turns a prospect into an ongoing client.
- BONUS #2: The Big Book of Social Media Hooks: dozens of examples and templates that make people stop and read.
- BONUS #3: Building a Content Ecosystem: Heather’s “content tree” system for turning what a client already has into months of posts.
- BONUS #4: Social Media for YOUR Writing Business: how to use everything you learn to attract clients of your own.
And Don’t Forget…
Your Shot at $3,500!
Submit your three-week launch campaign for an upcoming AWAI program. If yours is the one we choose, we’ll pay you $3,500… and you’ll get the chance to be our social media pro for that launch.
You get it all…
Everything you need to head into 2027 with a skill today’s businesses desperately need!
Can’t Make the Full Investment at Once?
No Problem! Secure Your Spot Today… for Just $399
If you’d rather spread out your investment, I’ve made that easy too.
Secure your spot right now for just $399, followed by four monthly payments of $399.
No extra fees… hidden costs… or contracts.
At that price…
And with the ongoing income this skill can pay you…
It’s truly a no-brainer.
You could even have your first client before your second payment is due!
Your “Perfect Fit” Guarantee
Attend the first two sessions with Heather. If you decide social media writing and strategy is NOT for you after all…
Simply let us know before your third session starts on December 8…
And every dollar you’ve paid can be used as a credit toward ANY AWAI program or live training.
No questions asked, no hard feelings…
All we want is for you to find the training that leads to the writing career you want and is perfectly suited to you!
Why Now Is Your Moment
I think you’ll agree… these are incredible times to be a writer.
Markets are shifting…
Customers are responding to different things…
And AI is changing just about everything else.
The writers who do best are the ones who go where the need is greatest.
By now, you know where that is.
Businesses can’t count on clicks from Google anymore.
Ad prices are through the roof.
What is working is human connection… stories that stick, so when customers need what a business offers, they go looking for it.
That’s social media the way it NEEDS to work today.
And right now, very few writers know how to do it.
That’s your advantage.
Like I said at the start, the writers who are first to solve businesses’ biggest problems are the ones who thrive.
They get their pick of the best clients… make the early money… and become the leaders everyone else follows.
That’s what I want for you.
And Heather’s training will get you there in just six sessions over three fast-paced weeks…
So you can start the new year with a skill every business you serve will thank you for.
Your Two Paths Into 2027…
So here’s where you stand.
You can keep doing what you’ve been doing… watch from the sidelines as businesses scramble to figure out social media on their own…
And see other writers adapt and get there before you.
Or you can join Heather on December 1…
And become the writer who solves one of the biggest problems businesses face today…
While discovering a new kind of writing that’s fun… and that really matters to the people you write for.
Writing that pays you steadily, month after month… and lets you choose your clients, set your schedule, and balance your work with the rest of your life.
One path leaves things exactly as they are.
The other could change your writing life for good.
I know which one I’d choose.
And I can’t wait to review the campaign you create for us!
To your success,
Rebecca Matter
President, AWAI
P.S. Don’t forget… when Heather’s sessions wrap up, you’ll have a shot at $3,500 and the chance to be AWAI’s social media pro for an upcoming launch.
You could finish this training with your first social media client already lined up… and that client could be us!
P.P.S. Try it with confidence. Attend Heather’s first two sessions, and if social media writing isn’t for you, every dollar you’ve paid becomes a credit toward another AWAI program. And just $399 secures your spot today. Don’t miss out!
Some Frequently Asked Questions
Do I need to be active on social media myself?
No. If you understand people and can write persuasively, you already have the hard part. Heather shows you the rest.
Will I have to appear on camera?
Only if you want to! Most of the work is behind the scenes, writing and planning for your clients… but you might want to be on camera if you’re using Heather’s training to promote your own writing business.
I’ve never written for a business. Is this for me?
Yes. Heather starts with the fundamentals and walks you step-by-step all the way to landing clients.
Which platforms will I learn?
The principles work on every platform. You’ll also learn which ones fit which goals, including LinkedIn, Facebook, and Instagram.
What if I can’t attend live?
Every session is recorded and posted to your member page within a few hours of a session’s end, so you can catch up the same day or anytime.
Do I need special tools?
No. Heather demonstrates a simple, easy-to-use tool stack, most of it free or low-cost.
How does the $3,500 assignment work?
After Session 6, you’ll get a brief for an upcoming AWAI launch. Submit your campaign by January 5. If yours is chosen, we’ll pay you $3,500 and you’ll get the chance to work with us on that launch’s social media.
What if I decide it isn’t for me?
Attend the first two sessions. If it’s not a fit, let us know before Session 3 on December 8, and every dollar you’ve paid becomes a credit toward any other AWAI program or live training.
Can I pay in full and save?
Yes! See the registration page for details.
Have Other Questions or Prefer to Register by Phone?
Contact our Member Success Team at 561-278-5557 between 9 a.m. and 5 p.m. Eastern, Monday through Friday.