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Let Us Help You Build Your
Writing Business, Brick by Brick…
to Landing Your Ideal Clients…
Right Up Until You’re Paid as a Writer…
GUARANTEED.
Hi there,
I have a BIG confession to make…
Over the past few months, I’ve been personally coaching copywriters one-on-one.
And I keep seeing the same thing over and over again…
Writers with talent. Writers with training. Writers who should be successful…
But they can’t gain traction. And they keep getting stuck.
Today, that changes — once and for all.
In just 30 days, we’re going to help you build a real, thriving copywriting business — step by step, brick by brick.
Even if you’ve never been paid to write.
Even if you don’t yet have a portfolio.
Even if you feel like an impostor when you tell people, “I’m a writer.”
Even if you’ve already hung out your shingle, but deep down you know your business isn’t working the way it should — or you’re frustrated with the results you’re getting.
I know this sounds like a big promise.
However, please know…
I’m telling you this as AWAI’s President.
For nearly 30 years, all we’ve focused on is helping people from every walk of life become successful copywriters.
And when I say every walk of life, I mean it.
We’ve helped former engineers, lawyers, teachers, artists…
… actors, business owners, construction workers, mechanics…
… magicians (yes, really), musicians, and more.
So yes — we know how to help you get from where you are right now…
To where you want to go…
Living your version of the writer’s life.
A life where you control your time. Where you choose what you do each day. And where you decide where you work.
Maybe that’s in a cozy café, typing on your laptop.
Maybe it’s your home office, where you finish work by noon and spend the afternoon with family, hobbies, or simply resting.
Or maybe it’s a sunny beachfront villa, as you explore the world.
But no matter where you picture yourself… it all comes down to one thing:
Peace of mind.
Knowing the bills are covered. Not having to check your bank balance before making a buying decision. Feeling secure while doing work you truly enjoy.
We’ve proven it with hundreds of real success stories featured right on our website.
I believe it’s possible for you too.
That's exactly why we're making a promise nobody else dares to make…
Not only will we help you turn your writing skills into a thriving business in record time…
We GUARANTEE You'll Get a Paying Client — Whether It’s Your First or Fifth!
Read that again.
We're GUARANTEEING you'll get paid as a copywriter.
And if you don't? We'll work with you one-on-one until you do.
No other program makes this promise. No other program could.
But we can — because we've discovered something remarkable…
The fastest way to build a successful writing business isn't what most people think.
It's not about spending months perfecting your skills.
It's not about building the perfect portfolio.
It's not about waiting until you feel "ready."
It's about launching first — then letting everything else fall into place.
Here’s Proof
Over the past few years, we've watched this pattern play out hundreds of times with writers who started exactly where you are right now.
Take AWAI Member Kazi Quinton.
She was investigating crime scenes for a living when she discovered AWAI.
No marketing background. No portfolio. No idea where to find clients.
But instead of spending months "getting ready," she launched her copywriting business.
Within weeks, she landed her first long-term client.
Within a year, she'd published a No. 1 Amazon bestseller, was speaking at business events, and built a thriving client base across multiple countries.
Or consider EG Orren.
She spent years on the road as a music photographer, working grueling 20-hour days with little time for herself or her family.
When the pandemic shut everything down, she was out of work. That’s when she turned to AWAI, followed the steps we laid out, and landed her first client.
In her very first year, she made about $50,000 working part-time — and within 24 months, she landed writing contracts worth six figures, all while enjoying the freedom to work from anywhere.
Then there’s Nikki Young.
She found AWAI earlier this year.
She had tried her hand at proofreading, but what she really wanted was to become a paid writer.
For a while she was spinning her wheels, unsure how to move forward.
But once she started following our guidance, everything clicked — and now she’s already working with paying clients, building real momentum in her writing career, with plans to soon be spending her winters in Belize.
And that’s despite still working a full-time job!
Here's what all these success stories have in common:
None of them waited until they felt "ready."
None of them had perfect portfolios before getting started.
None of them knew exactly where to find clients when they began.
But they all had something crucial:
A proven path that showed them exactly what to do.
That's the power of launching with the right roadmap instead of waiting for the "perfect moment" that may never come.
And now…
We’ve taken everything we’ve learned from nearly three decades of helping writers succeed — and distilled it into a proven five-step system.
A system that shows you exactly what to do first, what to do next, and how to keep building until you’ve landed that first paying client.
Why This Five-Step System
Works So Well — Whether You're
Starting from Zero… Or Are Already Writing
But Struggling to Break Through
Here’s what I love about the five-step system we’ve developed…
It works no matter where you’re starting from.
If you’re brand-new to copywriting, you won’t waste months spinning your wheels, second-guessing yourself, or wondering what to do next.
Instead, you’ll have a clear, proven business-building plan.
One that takes you by the hand, and moves you from “complete beginner” to having your business built and ready to land your first or next paid client.
If you’re already writing, but you’re not happy with the kinds of clients or projects you’re landing…
This same method will show you how to reposition yourself in the marketplace.
You’ll finally see how to present yourself so premium clients — the ones who value your expertise and are happy to pay for it — recognize you as the writer they’ve been looking for all along.
And if you’ve been at it for a while, but can’t seem to get things to scale…
This five-step system helps here too.
Because one of the steps is building what we call a “professional client-feeder ecosystem.”
Once you put it in place, it works around the clock to attract the right clients into your world — the kind of clients who don’t just hire you once and disappear, but who turn into ongoing, long-term relationships.
That’s the real power of this five-step method.
It doesn’t matter where you’re starting from. It doesn’t matter if you’ve been paid before, or if this is your very first attempt.
The steps clear away the confusion, give you focus, ensure confidence you’re “doing it right,” and create momentum.
And once you start moving, it’s almost impossible not to make progress.
In a moment, I’ll tell you how you can take part in an ALL-NEW business-building Intensive we’re holding.
Where you’ll not only learn our five-step system…
But where we’ll also help you implement it one step at a time.
Follow the steps, and by the end of it, you’ll have a strong business in place.
And we guarantee you’ll land a paying client.
If you do the work and still don’t, we’ll keep working with you one-on-one until you do. That’s how confident I am this works.
Now, let me introduce you to the five-step system behind it all… the system that’s helped hundreds of writers finally break through:
The IDEAL 50 Method™
This is the part I’ve been most excited to share with you…
Because the guarantee I just made to you isn’t based on smoke and mirrors.
It’s based on a clear, repeatable path we’ve refined over nearly 30 years. A path that’s already helped hundreds of writers go from “stuck” to “paid.”
We call it the IDEAL 50 Method™.
It’s the five simple steps that take you from wherever you are today — even if you’re starting from zero — to running a real copywriting business.
And when you put them in place, everything that once felt confusing… everything that once kept you spinning your wheels… suddenly becomes simple and doable.
So let me walk you through each step of the IDEAL 50 Method™, starting with Step 1…
Step 1 IDENTIFY Your Irresistible Offer
Every great business begins with one clear offer.
Domino’s exploded with a single promise: “Hot pizza in 30 minutes or less — guaranteed.”
FedEx won trust with: “When it absolutely, positively has to be there overnight.”
Even Amazon didn’t start as the “everything store.”
They began with one focused offer: “The world’s largest bookstore — delivered to your door.”
That kind of focus gives you lift-off.
It makes you the obvious choice for the right customers.
It’s the same for you as a copywriter.
If you show up saying, “I’ll write anything for anyone,” you blend in.
Especially when you’re just getting started.
That’s why your first move is to craft an Irresistible Offer — a simple, specific promise that ties what you plan to write to a result or outcome clients want.
You do this by starting with a general idea of who you want to serve… identifying what they’re trying to accomplish… and crafting an offer they’ll find irresistible.
When your offer is clear, prospects instantly “get” you, and hiring you becomes the easy decision. It becomes a simple “YES!”
Step 2 DECIDE on Your Ideal Client
Now that you’ve created your offer… and have a general idea of who you created that offer for…
It’s time to dig even deeper on who they are and get crystal clear on that.
In short, you want to figure out who your “perfect” ideal client is, in granular detail.
Because here’s the truth:
Not all clients are equal.
Some clients respect your expertise and pay you well.
Others nickel-and-dime you.
Some give you exciting projects and believe in your ability.
Others hand you boring, cookie-cutter work or take up too much of your time with unnecessary “extra” work.
That’s why Step 2 is about designing your perfect client profile.
Ask yourself simple questions like:
What size company can afford my rates?
How do I want to be treated? As a partner or as an order-taker?
Do they already value marketing, or would I have to convince them copy matters?
Do I want ongoing partnerships, or one-off projects?
Then, get specific about the details:
Project fees:
$500? $2,000? $5,000+?
Company size:
$100K in revenue, or $5M? More?
Respect level:
Do they see copy as essential, or as a “nice to have”?
These are just a few questions to get you started.
The point here is…
Once you define your ideal client, everything changes.
You stop chasing anyone who will hire you…
And you start attracting the clients YOU want to work with.
Step 3 ESTABLISH Your
Professional Ecosystem
Now that you know your offer and your ideal client, it’s time to build your professional ecosystem.
This is your marketing presence.
It’s what makes clients think:
“This person gets it. This is exactly who I need.”
Think of it like a storefront.
You wouldn’t throw up random signs and hope people buy.
You’d design it to attract the right customers.
You’d make them feel confident walking in.
Your ecosystem works the same way.
It has three parts:
1) Your LinkedIn Profile
This is your professional calling card.
Often, it’s the first thing prospects see.
It should tell them right away:
- Who you serve
- What problem you solve
- Why you’re unique
2) Your Simple Website
You don’t need fancy design.
Just a clean, clear site that proves you’re a specialist.
And it should speak directly to your ideal clients.
3) Your Content System
This is where you share useful insights for your niche.
Not generic “copy tips.”
But posts and ideas that show you understand their industry.
Now, I know that sounds like a lot…
The good news?
AI makes all of this super easy to do. And fast, too.
I’m talking like a few hours. Maybe less to do all of it.
More on that in a bit.
What you need to know is…
When these three pieces work together, they create something powerful.
An ecosystem that “pre-sells” you before you even talk to a prospective client.
And it makes the next step so much easier for you!
Step 4 ATTRACT Your Ideal 50
In this step, your goal is simple:
Make a list of 50 companies you’d be excited to work with.
Not random names. Not “anyone with a website.”
These are real businesses that match the profile you created back in Step 2.
And don’t worry — you don’t have to spend hours digging. AI can help you build your Ideal 50 list in minutes.
Once you have your list…
Do some light research:
- What are they already doing well?
- Where could they use a little boost?
You’re just spotting opportunities where you could help.
From there, you’ve got options.
You can feed what you learn into your ecosystem — by creating content that speaks directly to their world.
Or, if you want to speed things up, you can reach out with a friendly note to share an idea or two.
Step 5 LAND Premium Clients
This is where many new copywriters get nervous.
They’ve done all the right things — built their offer, created their ecosystem, made their Ideal 50 list. They get replies. They set up calls.
And then… things stop.
They can’t seem to close the deal and get the client to respond with a “Yes, let’s do it!”
Or the money question comes up…
“What do you charge?”
This is where most writers freeze. They undersell themselves. They take lowball offers. Or they agree to impossible timelines just to land the work.
But here’s the truth: client conversations don’t have to feel scary.
And closing the deal is more systematic than you might think.
All you need to do is:
- Ask about their goals.
- Listen to their challenges.
- Share specifically how your copy can help them achieve their desired outcome.
When you focus on their problem first, closing becomes systematic. And the money part gets much easier…
You’re not “justifying” your price — you’re showing the value of solving their challenge.
And when you approach it this way, you’re no longer begging for work.
You’re a professional talking about solutions and desired outcomes.
Your 5-Step Path to a Thriving Copywriting Business
The IDEAL 50 Method™ gives you a clear path from where you are now…
… to running a real writing business.
I — IDENTIFY your irresistible offer so you stand out
D — DECIDE who your best clients are
E — ESTABLISH a professional ecosystem that pre-sells you
A — ATTRACT 50 ideal prospects
L — LAND paying clients through simple conversations
Follow these five steps and you’ll have everything you need:
Focus. Direction.
And a repeatable system that works to build your business.
And the best part? You can do it in as little as 30 days.
Now, at this point…
You know the five steps of the IDEAL 50 Method™.
And yes — you can go and try to piece it together on your own.
However…
If you want to avoid creating and testing the wrong kind of offer and losing momentum…
If you want to know exactly how to use AI to make each step faster and easier…
If you want a proven process for building your client-feeder ecosystem, so opportunities come to you…
If you want to build a system that ensures you close clients faster and with confidence…
If you want experts showing you how to apply each step in real time…
And if you want live coaching to answer your questions and keep you on track…
Then you’ll love what we’ve built for you.
It’s a complete, hands-on training…
Where a team of handpicked, top business-building experts we’ve recruited will literally guide you through the IDEAL 50 Method™ step-by-step…
… UNTIL you’ve built your business.
And not only that…
Once you get it all set up and do the steps…
You'll land your first (or next) client — GUARANTEED.
Introducing… AWAI’s First-Ever
IDEAL 50 Business-Building Intensive (The Most Comprehensive, Hand-Holding,
Business-Building Experience We've EVER Created!)
If you want the fastest path to living your version of the writer’s life…
THIS IS IT.
There’s no faster way in my opinion, to get you from where you are now…
… to turning your writing skills into a real business.
And we’re gonna do it in just 30 days.
How?
I’ve brought in seven top experts.
These are guys and gals at the TOP of their game. And are exceptional at the business-building piece.
And they’ll walk you through EACH step of the IDEAL 50 Method™.
You’ll work in real time to apply the lessons.
Then, take action.
And piece by piece…
Step by step…
You’ll build your business with our help along the way.
And if you’ve followed along…
By Day 30, you’ll be a PROUD owner of a REAL COPYWRITING BUSINESS!
So, when anyone asks — “What do you do?”
You can confidently say, "I'm a professional copywriter. I run a freelance writing business helping companies grow through strategic copy and content."
How We’ll Get You
Building Your Business — FAST
The IDEAL 50 Business-Building Intensive kicks off Monday, September 29 at 12 p.m. ET…
We’ll meet twice a week for four weeks.
Each session is led by one of our handpicked experts (I’ll introduce them in a moment)…
And they’ll each walk you through one step of the IDEAL 50 Method™.
All live… in real time.
Now look —
Each of these sessions is a masterclass on its own.
Even if you only came to one…
You’d walk away with VALUABLE insights that can propel your writing career forward.
But inside this Intensive?
You’re getting eight of them.
And we’ll be right there with you as you:
- Identify your irresistible offer in under two hours.
- Define your ideal clients so clearly, you’ll know exactly where to find them.
- Establish your professional ecosystem so clients can't help but want to work with you.
- Attract your 50 dream clients using AI tools that make it faster and easier than ever.
- Land clients through simple conversations that lead to: “Yes, let’s get started!”
One more thing…
You Get LIVE Coaching + Real-Time FEEDBACK!
I wanted to make sure there are ZERO excuses — and ZERO reasons — for you NOT to crush these four weeks…
And finally build your copywriting business once and for all.
And we’re so serious about that —
We’re guaranteeing:
If you follow the steps —
You WILL land a paying client as a result of this Intensive.
But here’s the key…
You won’t be passively sitting back and watching slides each session.
No, no, no…
You’ll be applying what you learn every week.
And you’ll get personalized coaching to keep you on track.
Because we WANT you to succeed.
That’s why throughout the Intensive — and even after if you need it — we’ll be there for you.
You’ll get the chance to have us look over your work…
… confirm you’re on the right path…
… give you feedback you can use right away to strengthen it…
… and instill confidence in you that everything has been done properly to attract clients excited to work with you.
This is why I can say with assurance:
If you take part in this Intensive, it WILL transform your writing career.
Now, let me walk you through each week… what you’ll learn… and introduce you to the experts.
MEET YOUR BUSINESS-BUILDING MENTORS
Ilise Benun
Ilise is a master networking and self-promotion consultant with 35+ years of experience. She’s the author of seven business books for the “creatively self-employed” and a national speaker.
Nick Usborne
Nick is an award-winning copywriter and one of the earliest pioneers in digital copywriting. He’s worked with major brands including Apple, The New York Times, Yahoo!, AOL, Citibank, and Disney, written hundreds of industry articles, and now focuses on training copywriters to thrive in the age of AI. He’s also one of AWAI’s most popular instructors.
Lisa Mullis
Owner of Paraphrase Communications, Lisa is a copywriter and designer with 20+ years of entrepreneurial experience. She specializes in helping service-based professionals attract quality leads who become awesome clients that pay you well, are a joy to work with, and happy to refer you.
Guillermo Rubio
Guillermo is a six-figure copywriter who’s worked with top direct-response companies. He was also among the first to embrace AI-assisted copywriting, having been interviewed by The New York Times, Le Monde, and CBS Evening News for his insights on AI's impact on freelance writers.
Heather Robson
Heather is a 20-year veteran copywriter, strategist, and longtime AWAI instructor. She’s the managing editor of Digital Copywriter, one of AWAI’s most popular resources for writers, and she’s coached hundreds of freelancers through the exact steps to land better clients and grow their businesses faster.
Sandy Franks
Sandy is a veteran publisher and copywriting expert with nearly 40 years of experience at Agora and beyond. She’s worked with top writers like Mike Palmer and Paul Hollingshead, overseen multimillion-dollar campaigns, and co-authored two Wiley books. Today, she serves as Senior Copy Chief for AWAI and the lead mentor for Circle of Success.
Pam Foster
Pam is a Certified SEO Copywriter and online marketing expert with decades of experience. She founded ContentClear Marketing and PetCopywriter.com, authored AWAI programs like How to Choose Your Writing Niche and Site Content Audits Made Simple, and is both an AWAI Wall of Fame honoree and $10K Challenge winner. Today, Pam serves as AWAI’s learning chief, leading all training for new and experienced copywriters.
Your Week-by-Week Roadmap to a
THRIVING WRITING BUSINESS
WEEK 1 IDENTIFY + DECIDE Sessions 1 & 2
If you want clients to take you seriously, you can’t show up with a vague “I’ll write whatever you need” message.
That’s a recipe for never getting ahead.
That’s why this week, we lay the foundation.
So when Friday comes around…
You’ll know exactly who you serve, how you’ll serve them, and what makes you stand out.
— Session 1 — Crafting Your IRRESISTIBLE Offer
Your journey begins with the single most important shift you can make in your business:
What you offer… who it’s for… and how you frame it.
In your first session with Heather Robson, you’ll discover:
- How to figure out WHO you should write for…
- How to package what you love to write into an offer these clients will pay for…
- How to decide the right client for your offer…
- The fastest way to stand out from “I’ll write anything” generalists…
- A simple test to know if your offer has real demand…
- How to frame your offer so clients see you as a partner, not a commodity…
- A simple way to leverage AI to do a lot of this for you…
- And much more!
By the end of Session 1…
You’ll have a business offer you can stand behind and a general idea of who it’s for.
One that will serve as the core of your new writing business.
— Session 2 — Design Your IDEAL CLIENT Profile (And Build Your IDEAL 50 CLIENT List)
In Session 1, you nailed down your business offer — what you do and who it’s generally for.
Now it’s time to get specific.
Because not all clients are created equal.
Some pay well and treat you with respect. Others drain your energy and nickel-and-dime you.
That's why in this session with Ilise Benun…
You’ll get clear on your best-fit clients.
Then, you’ll make a list of 50 real companies that fit.
You’ll discover:
- How to turn your broad “who it’s for” into a detailed Ideal Client Profile…
- The key traits that separate dream clients from problem clients…
- A simple way to land clients who can match your income goals…
- How to use AI tools to create a list of 50 right-fit companies in minutes…
- And much more!
By the end of Session 2…
You’ll have a clear Ideal Client Profile and a handpicked list of 50 companies that fit the profile to a "T."
YOU'LL WALK AWAY THIS WEEK WITH:
- A clear business offer you can stand behind.
- A completed Ideal Client Profile, so you know exactly who you want to work with.
- A handpicked list of 50 companies that could become your first clients.
WEEK 2 ESTABLISH Your
Professional Ecosystem Sessions 3 & 4
During the first week, you built the foundation of your business: a clear offer and a customized list of your 50 ideal clients.
Now you need a professional ecosystem.
Think of it as your "world."
It includes your website, your LinkedIn profile…
… and any content you create for your audience.
Combined, it creates an experience. All designed to make you look credible, prove your value, and attract the right clients.
When your ecosystem is in place…
… prospects see you as the real deal before you ever speak to them.
It’s like having a silent sales team working for you around the clock.
And the best part?
You don’t need anything fancy.
A simple setup is more than enough to make you stand out.
By Friday, you’ll have the first two pieces of your ecosystem live:
Your website and your LinkedIn profile.
— Session 3 — Create Your SIMPLE But POWERFUL Website (In Under 2 Hours Using AI!)
First, we’ll build your website.
It’s the perfect way to get “found” by your ideal clients.
And it gives them a low-pressure way to learn more about you and get in touch.
However, for most writers…
Building your first website can feel overwhelming.
Where do you start? What tools do you use?
How do you make it look “good enough” so you look like a real, established business?
Here’s the truth: You don’t need a big, complicated site.
All you need is something simple that proves you’re real, shows your offer, and makes it easy for clients to contact you.
In this session, Nick Usborne will walk you through how to get it done — fast.
He’ll show you step-by-step how to build a clean, professional site…
… all by using AI tools that are simple, cheap, and in some cases, completely free.
You’ll discover:
- The three pages every writing website must have (and the ones you can skip)…
- How to write your homepage so it speaks directly to your ideal clients…
- The AI tools that let you build and launch your site in under two hours…
- Why “simple and live” beats “perfect and stuck in draft mode”…
- And much more!
By the end of Session 3…
You’ll have a LIVE website that makes you look professional and ready for clients.
— Session 4 — Build Your CLIENT-ATTRACTING LinkedIn Profile
With LinkedIn, it takes only a few hours to set up a strong professional presence online.
More than one billion people use it — and your profile is there for all of them to see.
Best of all, LinkedIn is built for business.
That means the people who find you are already looking for skills and services like yours.
It’s the perfect tool for building your ecosystem…
… and drawing the right attention to your new business.
In this session, Ilise Benun will show you how to create a profile that does the heavy lifting for you.
You’ll use the offer you built in Session 1 and put it front and center…
And you’ll see how to use AI to make the process go faster.
You’ll discover:
- How to set up a profile that looks professional and ready for business…
- The three key sections every writer must get right…
- How to write your headline and About section so your offer stands out…
- A quick trick to turn your profile into a sample of your writing…
- And much more!
By the end of Session 4…
You’ll have a LinkedIn profile that makes you visible, credible, and easy to connect with.
YOU'LL WALK AWAY THIS WEEK WITH:
- A simple website built in under two hours that shows you’re ready for business.
- A LinkedIn profile that highlights your offer and attracts attention.
- The first pieces of your professional ecosystem working for you 24/7.
WEEK 3 ATTRACT Your Ideal 50 Sessions 5 & 6
By this point, you’ve laid the foundation. You’ve nailed down your offer, defined your ideal client, and built a professional presence that proves you’re ready for business.
Now it’s time to put that foundation to work — by getting noticed.
That’s why this week is all about attracting the right clients — the 50 specific companies you’ve chosen as your “dream list.” You’ll learn how to use smart, simple content and consistent visibility to get on their radar, build trust, and make yourself the obvious choice when they’re ready to hire.
— Session 5 — Crafting Content that Gets NOTICED
One of the best ways to show your Ideal 50 that you know your stuff?
Content.
When you share smart posts or short articles, prospects see your skills in action.
They see you understand their world.
And that’s what makes them start to view you as the writer they want to hire.
In this session, you’ll work with content expert Sandy Franks.
She'll show you how to create simple content that gets attention and makes clients want to know more.
You’ll discover:
- Why content is one of the easiest ways to draw clients to you…
- Simple content formats that position you as an expert…
- How to pick topics that act as “client bait” for your Ideal 50…
- Why you should create a content plan and how to do it…
- How AI can help you brainstorm, draft, and polish content faster…
- And much more!
By the end of Session 5…
You'll have a content plan that you can put into action right away.
— Session 6 — CONNECTING with Your Ideal 50
By now, you’ve built your offer, set up your ecosystem, and started sharing content.
The next step is to connect with the 50 companies on your list — so they know who you are and what you do.
In this session, Guillermo Rubio will show you simple ways to get on the radar of your Ideal 50 and stay visible.
You’ll discover:
- How to get “known” by your Ideal 50…
- Simple ways to stand out from other writers…
- How to use your content to stay top of mind without extra work…
- How AI can make the whole process simpler and faster…
- And much more!
By the end of this session…
You’ll know how to get on your Ideal 50’s radar, paving the way to landing PAID projects.
YOU'LL WALK AWAY THIS WEEK WITH:
- A simple content plan that gets your Ideal 50 to notice you.
- Easy ways to connect with your Ideal 50 so they know who you are and what you do.
- A clear system to stay visible and build trust with the right clients.
WEEK 4 LAND CLIENTS Sessions 7 & 8
This is the week it all comes together.
You’ve built your offer, chosen your Ideal 50, set up your ecosystem, and started connecting. Now it’s time to land paying clients.
By Friday, you’ll know how to talk with prospects in a way that feels natural, confident, and leads to paid work.
— Session 7 — How to LAND Clients and
Keep Them Coming
This is where it all pays off…
You’ve built your offer.
You’ve built your ecosystem.
You’ve connected with your Ideal 50.
Now the calls and messages start coming in…
What do you say? How do you turn interest into income? And, how do you keep clients hiring you again and again?
That’s exactly what you’ll master in this session with Lisa Mullis.
Lisa will walk you through her Revenue on Repeat framework — a simple, repeatable system that keeps work coming in the door.
You’ll learn how to engage opportunities, package services clients say yes to, guide conversations with confidence, and build relationships that lead to ongoing work. Together, these steps create a flywheel effect — each one feeding the next — so your revenue compounds instead of resetting every month.
You’ll discover:
- What today’s clients are really looking for in writers they rehire…
- The simple questions that get clients to reveal what they truly need…
- The final step that moves them from “interested” to “hired”…
- How to turn one-off wins into repeat projects and long-term relationships…
- Why staying visible keeps past clients coming back when they’re ready for more…
- And much more!
By the end of Session 7, you’ll leave with outreach messages, starter offers, and conversation prompts you can put to use immediately — so your clients don’t just hire you once, they keep coming back for more.
— Session 8 — Client Management:
How to Deliver Like a PRO
You’ve landed a client — congrats! But here’s the thing…
Getting the “yes” is only half the battle. What really builds your business is what happens after they agree to work with you.
In this final session, Pam Foster — AWAI’s learning chief and a veteran copywriter — will show you exactly how to manage projects from start to finish so clients feel taken care of and impressed by how professional you are.
You’ll discover:
- How to finalize proposals and contracts (and get 50% upfront without any awkwardness)…
- How to set expectations of what’s happening when, including setting up a project timeline so there’s no surprises…
- The easy way to shift from “freelancer” to trusted partner…
- How to wrap projects up professionally — while planting the seed for your next assignment…
- And much more!
By the end of Session 8…
You’ll know how to manage projects like a pro.
YOU'LL WALK AWAY THIS WEEK WITH:
- A clear system for landing clients and keeping them coming back.
- A step-by-step framework for managing projects smoothly from proposal to payment.
- The confidence to run your business like a pro — and turn new opportunities into steady, repeat revenue.
Here's What You'll
Have Built in Just 30 Days…
Isn’t this exciting?!
Do you SEE how, in just four short weeks…
You’ll go from “aspiring copywriter”…
… to running a thriving business?
Just follow the IDEAL 50 Method™ —
And you’ll walk away with a complete client-getting ecosystem.
One designed to feed you clients on autopilot.
- Your LinkedIn profile attracting ideal potential clients every single day.
- Your simple website turning visitors into inquiries to work with you.
- Your content positioning you as the go-to writer in your niche.
The bottom line:
You’ll be ready to rock and roll with a real business.
And the best part?
Once this system is set up…
It keeps working for you around the clock.
Your First (or NEXT!) Client…GUARANTEED
I'm so confident in the IDEAL 50 Method™ that I'm putting my (and AWAI's) reputation on the line.
I want this to be the BEST business-building training you've ever been a part of.
So I'm making this unprecedented guarantee:
Follow the IDEAL 50 Method™ step-by-step.
Implement what you learn each week…
Do that, and you WILL land your first (or next) copywriting client.
If you complete all eight sessions…
Build your professional ecosystem…
Attract prospective clients on your Ideal 50 list…
And you STILL don't have a client within three months…
We'll work with you one-on-one until you DO.
That's right —
If you put in the work and don't get results, we'll provide additional coaching…
Review your materials…
Optimize your approach…
And keep working with you until you land that first client.
Because I've seen this system work for hundreds of copywriters.
And I KNOW it will work for you too.
The only way you can fail is if you don't take action.
Picture This Just a Few Months from Now…
You get a LinkedIn message from a company CEO who found you through your content.
They don't need convincing about your expertise — your positioning already proved that.
They have a specific problem.
You have the exact solution.
They ask for a proposal.
You present one for $5,000.
They say yes immediately.
You get to writing…
And within a week — maybe two — the project's done.
They're impressed.
Now they're asking about working together on an ongoing basis.
They have a ton of copy and content they need!
Six months pass by…
When it's all said and done…
That one client has paid you about $35,000 (!!) in total fees…
And referred you to two others who each became $5K+ clients.
All because you followed a proven system.
That would be great, wouldn't it?
It's possible…
If you follow the steps and take action during the IDEAL 50 Business-Building Intensive.
One more thing —
I want to make absolutely sure you succeed.
Which is why as part of the IDEAL 50 Business-Building Intensive…
You Get Our VIP Business-Building Training Library!
You’ll already have launched your business by the end of the IDEAL 50 Business-Building Intensive…
But I didn’t want to stop there.
To make sure you have every advantage possible…
I’m also giving you access to these exclusive bonuses.
Take a look:
EXCLUSIVE BONUS #1 17 Essential Templates for
Your Copywriting Business
Start your business like a pro from Day One.
These templates save you time.
They also help you look like a pro — even if it’s your first project.
You get:
- Proposal templates that help you win work at higher rates…
- Checklists that guide your first client calls…
- Contracts and invoice templates that make getting paid easy…
- A timeline sheet so you know how long projects should take…
- Templates to ask for and collect testimonials…
- And much more.
No more guessing what to say or how to do it.
You’ll have a template for almost every step in your business.
EXCLUSIVE BONUS #2 The Personal Network Pipeline System
Want clients fast? Start with people you already know.
This is a very effective way to get clients.
One that’s helped many writers find their first paying client in days.
This system was created by Michael Katz.
He's a top marketing expert, and he’s been quoted in The New York Times, Business Week, The Wall Street Journal, Forbes.com, and more.
His methods are simple to follow.
Best of all?
They work GREAT if you’re shy or introverted.
You’ll discover:
- How to spot clients already hiding in your network…
- The low-risk 4-Step Stay-in-Touch Plan that keeps you top of mind…
- Why "promoting" yourself doesn't work (do this instead)…
- The “coffee date” method proven to land clients…
- And much more.
Here's what writer Lynn Guthrie said, after using this method:
So if marketing has ever felt "awkward" for you…
You'll definitely want to go through this bonus training!
EXCLUSIVE BONUS #3 The “Instant Portfolio” Training
You don't need a portfolio to launch your business.
That said…
Sometimes having a portfolio can help when you're starting out.
It can help you build confidence.
That’s why we’re including this powerful training.
Jen Adams — director of The Professional Writers’ Alliance (PWA) and a six-figure copywriter —
Shows you how to craft great samples for your portfolio, fast!
You’ll learn:
- 5 quick ways to create samples that impress clients…
- Why some samples get noticed and others don’t…
- The best time to share your samples with a client…
- Shortcuts to turn everyday writing into pro pieces…
- And much more.
After this training…
You’ll have five ready-to-share samples…
And the confidence to share them.
EXCLUSIVE BONUS #4 Confidently Price Your Services
One of the hardest parts of freelancing is talking about money.
What do you charge?
How do you say it?
How do you avoid underpricing yourself?
This bonus gives you Ilise Benun’s full pricing system.
The same one she’s used to help countless writers raise their rates with confidence.
You’ll discover:
- What to say (and never say) when asked “What do you charge?”
- How to set a minimum rate you’ll never go below…
- How to lead the money talk so clients see you as the expert…
- Why asking for a client’s budget hurts you — and what to do instead…
- Simple ways to learn what prospects can actually pay…
- And much more.
With this bonus, you’ll never undervalue your work again.
You’ll know exactly what to charge, how to say it, and how to get paid what you’re worth.
EXCLUSIVE BONUS #5 The Complete “Productize Your Services” Masterclass
Want to work less and earn more? This bonus shows you how.
Russ Henneberry will teach you how to “productize” your services.
This is where you turn what you do into clear packages clients can buy again and again.
No more starting from scratch on every project.
No more guessing what to charge.
No more stress when a client says, “Can you also add this?”
With productized services:
- Clients know exactly what they’re buying…
- You get paid before the work starts…
- Your process gets faster each time you deliver…
- You can raise your rates with confidence…
- You can hand work off and free up more of your time…
Russ uses this system in his own business.
And it's the key to building a business that works FOR you…
(And not the other way around!)
By the end of this training…
You’ll have a step-by-step plan to package your writing services into "products" that pay well…
And give you back more of your time.
What Is All This Worth to You?
Before I break down everything you’re getting in the IDEAL 50 Method™…
I want you to pause and think about this…
- What’s it worth to have a client-getting system that works for you in the background?
- What’s it worth to wake up each day knowing exactly what to do next to grow your business?
- What’s it worth to finally have launched a real business, on your terms, with clients who value your work?
I ask, because when you follow the IDEAL 50 Method™…
You’ll launch your business (properly) in just 30 days.
And with our guarantee, you’ll land your first (or next) client — or we’ll work with you until you do.
Now picture this:
That one client you land pays you $3,000… maybe $5,000…
… maybe even more if they keep hiring you.
Would learning and installing the IDEAL 50 Method™ be worth it for that?
Of course it would.
And that’s just one client.
Follow the steps, keep taking action, and there’s no reason you couldn’t land two… three… even more clients.
So when you look at it that way…
Asking $5,000 for a spot in the IDEAL 50 Business-Building Intensive is completely fair.
After all…
This is how you build the “machine” that feeds your writing career. It’s the system that makes everything else possible.
But I don’t want price to be the reason you hold back.
I want every writer who’s serious about their future to have the chance to join us.
So you won’t invest anywhere near $5,000 today.
Because the truth is, the real cost isn’t this program.
The real cost is waiting.
Every month you sit on the sidelines, you’re missing out on potential income.
You’re missing opportunities.
Think about it:
Say you go through the IDEAL 50 Business-Building Intensive… and end up landing just three clients over the next year at $5,000 each.
That’s $15,000 total…
And it’s $15,000 left on the table if you don’t set up your business now.
I don’t want something like that to happen to you.
That’s why I’ve prepared…
Your Special Deal
First, let me remind you of everything you’re getting:
- 8 LIVE Training Sessions with Top Experts — Over four weeks, you’ll be coached by working pros who are not only at the TOP of their game, but are also exceptional at the business-building piece. In every session, they’ll walk you through one step of the IDEAL 50 Method™ and help you apply it in real time. By the end, you’ll have built your writing business.
- Personal Coaching and Feedback — Get direct input on your LinkedIn, website, content, and outreach from the AWAI team and guest experts. You’ll know what’s working, what needs fixing, and exactly how to improve.
- BONUS #1: 17 Essential Templates for Your Copywriting Business — Professional contracts, proposals, intake forms, and invoices that make you look like a seasoned pro from Day One.
- BONUS #2: The Personal Network Pipeline System — Michael Katz's proven method for turning existing connections into paying clients without awkward sales pitches.
- BONUS #3: The “Instant Portfolio” Training — Jen Adams' five-step method for creating professional samples that attract clients before you land your first paid project.
- BONUS #4: Confidently Price Your Services — Ilise Benun's 35+ years of pricing wisdom that eliminates money anxiety and positions you as a premium professional.
- BONUS #5: The Complete "Productize Your Services" Masterclass — Russ Henneberry's system for building a scalable writing business so you can work less and earn more.
And remember…
We GUARANTEE you’ll land your first (or next) client — or we’ll work with you until you do!
So when you add it all up —
The live sessions, the coaching, the feedback…
… the tools, and the bonuses…
You’ve got everything you need to launch your business in 30 days.
And to keep it growing for years to come.
It’s why, like I mentioned…
Given all this, $5,000 would be more than fair.
In fact, many writers earn that much (or more) from just a single client.
But you won’t pay that.
You won’t even pay half of that.
Today, through this special offer…
Your investment in the IDEAL 50 Business-Building Intensive…
… is just $1,995.
To have our help to build a writing business in just 30 days.
One with the potential to pay you back over and over again.
And with our guarantee…
Well, it makes the Intensive basically free.
Because if you follow the steps and do the work…
It’s more than possible to land a client who’ll pay $2,000.
This is your chance to finally launch your copywriting business…
… with everything laid out for you, step by step.
Can’t Make the
Full Investment All at Once? No Problem! Secure Your Spot
Today for Just $399
If you prefer to spread out your investment, I've made that easy too.
You can secure your spot right now for just $399, followed by four monthly payments of $399.
No extra fees… hidden costs…. or contracts.
Just complete access to everything you need to build and launch your ideal copywriting business.
The choice is yours: spread it out your payments over five easy installments or pay in full today (and save even more).
Either way, you're getting incredible value for an investment that could change your entire writing career for the better.
Your Decision Comes Down to This…
In the end, the path you choose is your decision to make…
But the path I’m presenting today has you confidently introducing yourself as a professional copywriter…
Working with clients who value your expertise…
Earning income that reflects your worth…
And finally feeling excited about your future.
You’ve seen how the IDEAL 50 Method™ works.
You know we guarantee you'll land your first client (or work with you until you do).
You know this system works.
So, the only question is:
Are you ready to let it work for you?
Here’s What Happens Next
When you save your spot for the IDEAL 50 Business-Building Intensive today, here’s exactly what happens:
- Immediate Access: You’ll gain access to your IDEAL 50 Business-Building Intensive Member Page right away.
- Welcome Package: Watch the Welcome Video as it sets expectations and download your roadmap (yes, we’re also giving you a 90-Day Roadmap too!).
- Week 1: Join your first live session and set your offer, client profile, and Ideal 50 list.
- Weeks 2-4: Build out your LinkedIn, website, content system, and more — with live coaching and feedback at every step.
- By Day 30: You’ll have launched your business, built your ecosystem, and taken the actions that land paying clients.
So what are you waiting for?
Save your spot now and let’s rock and roll!
The Time to Start Is Now
I can’t make this decision for you.
That said…
I can tell you this:
Every successful copywriter I know wishes they’d started sooner.
Because they see how much they missed out on!
And right now, the opportunity in front of you is bigger than ever:
- Companies are spending billions more on copy every year
- Over 250,000 new websites go live daily
- 15,000 new businesses launch every day in the U.S. alone
- And 376 billion emails are sent every single day
All of this NEEDS skilled human copywriters… not AI.
So the demand is here…
The only question is, whether you’ll step in and take advantage of it.
Click the button below to join the IDEAL 50 Business-Building Intensive…
And let’s build your copywriting business in the next 30 days.
And remember —
You’re backed by our guarantee: land your first (or next) client, or we’ll keep working with you until you do.
See you at the Intensive!
To your success,
Rebecca Matter,
President, AWAI
P.S. Picture yourself 30 days from now with your LinkedIn profile attracting clients… your website live… your Ideal 50 list in hand…
… and your first client on the way.
That future starts the moment you click below. Don’t let it pass you by.
P.P.S. Every day you wait, 15,000 new businesses are starting…
All of them need copy.
Don’t watch the opportunity pass you by — grab your spot in the IDEAL 50 Business-Building Intensive today.