Introducing the Smart Start Copywriting Crash Course!

Give Us 3 Hours…

Katie and I will personally teach you the unique writing skill that has transformed thousands of lives.

(Participation is limited. Details below.)

Hi…

Rebecca Matter here.

Every day, my business partner Katie Yeakle and I come to work with one mission in mind:

To introduce at least one more person to what we know to be the best way to make a great living as a writer.

It’s a great job — and we love it.

For us, there’s nothing more rewarding than to show someone this lucrative “niche” of the writing world that very few people even know exists…

Teach them the skills…

Help them make the contacts they need…

Only to hear a few months later that they’ve transformed their lives…

  • By making more money than they ever dreamed of…
  • Having the freedom they never imagined having…
  • Finding new purpose in life — waking up each day excited to learn and grow as a person and as a writer…
  • And by realizing a lifetime of security — knowing this newfound skill will let them generate thousands of dollars “on demand” whenever they need it.

Today, I want the next person to discover this exciting world to be you.

So I have a proposition for you.

I’d like you to dedicate three hours of your time to work with Katie and me (plus maybe another two hours on the writing assignments we give you for practice.)

What can you possibly learn in just three hours?

Plenty!

That’s because we’ll be focusing on the most important aspects of this fun and lucrative niche of the writing world…

We’ll tell you everything you need to know to be successful — right down to the secret structure of the kind of writing we do.

You’ll learn all about the $2.3 trillion copywriting industry…

Why the writing projects pay so much money…

Why the demand for writers continues to grow year after year…

We’ll even show you which clients and which writing subjects pay the most…

How to land paid writing assignments, even if you have no experience…

And how to build a successful well-paying freelance writing career…

We’ll even answer any and all of your questions — ina a special members-only forum.

Then, you can spend some time putting what you’ve learned into practice — by writing a few simple practice assignments… exploring niches… and getting to know all the opportunities that await you the minute you finish your training.

In fact, between the time we spend online and the time you spend writing… you could have everything you’ll need to be up and running in your writing career in a single day!

And if after our time together, you decide this kind of writing isn’t your cup of tea?

No worries whatsoever…

Not only will you risk absolutely nothing…

You’ll come away with valuable knowledge that I guarantee will make you a much better writer and help you immeasurably in your current work and everyday life.

So you see, this is a win-win-win situation if ever there were one.

For you — because your eyes will be opened to a “persuasive” writing skill that can transform your life in so many ways…

And for us — because we’ll be doing something we love to do: which is showing people who love to write how to make a great living doing it.

Now, if this all sounds agreeable and exciting to you, stick around…

I’m going to show you how it all works…

Then give you an opportunity to sign up for our online training…

Where you’ll meet Katie and me… learn the very basics of persuasive writing… hear about the literally hundreds of subjects you can make great money writing about… and start mastering the secret structure to the letters we write.

But first, let me give you some important background…

Katie and I head up a company called American Writers & Artists Institute.

For the past 20 years now, we’ve been working to fill the HUGE DEMAND needed by businesses all over the world for the very special kind of writer I’ve been telling you about…

Someone who can sit down and write a very simple, conversational letter…

Much like this one, really…

Who can persuade someone to take action — often writing about something they’re very passionate about.

We call these folks copywriters.

And not only are they in very high demand…

They’re also very well paid.

And there’s a very good reason for it, which I’ll get to in a minute.

But first, maybe you’re thinking…

What am I qualified to write about?

This is where it gets very exciting for you…

Because the answer to that question is — virtually anything you like!

Here’s why I say that…

As a copywriter, the kinds of projects we write offer solutions to everyday problems.

They might show people how they can lose unwanted pounds… get richer… become healthier… be better at their jobs… be more attractive to the opposite sex… support a worthy cause… become better investors.

You probably see these forms of communication everyday — on the Internet, in your mailbox, and through your email.

If you’ve bought something online, chances are, there are companies sending you emails and letters all the time.

Love it or hate it, this is what e-commerce is all about.

And it’s a gold mine for copywriters.

There’s almost no limit to the niches you can specialize in.

And best of all, you’re writing to people who have already indicated they’re interested in hearing what you have to say!

For instance, I know a woman who loves animals, so she writes mainly about exciting new pet products to other avid pet owners.

Another person we know is big into fitness — so he writes about nutrition and exercise to people eager to get into shape.

You can write about cars… sewing… computers… gardening… cooking… sports… hiking… martial arts… money…

There’s even a niche where you can parlay the skills you’ve learned in your current or past career — writing for the very lucrative Business-to-Business (B2B) market.

With B2B, instead of writing to consumers, you’re writing to companies looking for cost savings, increased productivity, and income-generating solutions. (This is a HUGE and lucrative market for copywriters!)

These writers can consistently earn between $50,000 and $150,000 — depending on how many projects you want to do — writing to people with the same interests.

And I’ll let you in on a little secret…

There are writing “niches” that can be far more lucrative than the others.

Copywriters call these the “Big Five” — because of their ability to pay you $200,000… $300,000… even as much as $500,000 per year…

There’s Health — where you show people how to live a healthier, longer life without toxic drugs or dangerous surgery…

There’s Self-Help — where you show people how to overcome obstacles and live better, more fulfilling lives…

There’s Writing for the Web — where you learn how to engage people on websites and through email…

There’s Financial Publishing — where you write about unique investment ideas, strategies, stocks, and other ways people can live richer and retire wealthy.

And then there’s Information Marketing — a HUGE market where publishers and marketers of all sizes and interests pay you to write about their books, courses, newsletters, seminars, websites, and more.

Any of these interest you?

If so, great!

Katie and I will be telling you more about these in our two sessions together — including the simple ways to determine which writing niche is right for you.

Now, new writers who hear about the kind of money you can make writing these letters tend to be skeptical…

And rightly so.

But there’s a simple reason anyone who learns how to write a properly structured persuasive letter can be paid so amazingly well.

It all comes down to one thing:

Money.

As a copywriter, you play an important role in the financial success of the company that’s hiring you to write a letter for them.

Because the letters you and other copywriters write serve a very specific function…

They’re meant to persuade the person reading them to take action.

That “action” could be any number of things.

It could be to sign up for a free e-letter or report, which gives the company a new prospective customer.

It could be to support a worthy cause… or vote for a specific candidate or ballot issue.

It could be to buy or try a product…

The point is, the more people your letter gets to “take action”… the more the company that hired you to write it benefits.

Let me give you an example…

One of my colleagues — a gentleman who co-founded AWAI and whose secrets you’ll be learning — is named Paul Hollingshead…

His specialty happens to be one of the “Big Five” niches I mentioned a minute ago:

Financial Publishing.

Paul writes letters that introduce avid investors to new investment ideas, techniques, and strategies.

And it’s a very lucrative niche.

Here’s how it works for Paul:

When his client is ready to promote a financial newsletter or service, they’ll call him up or send him an email.

They’ll meet or talk on the phone to discuss the project.

They’ll go over ideas he can use to help promote the service.

They’ll settle on a fee and a final deadline…

Then…

Using the copywriting skills Paul’s learned over the years — and a basic formula that applies to virtually every sales promotion…

He’ll sit down and write a letter designed to persuade avid investors that the investment ideas from the advisory service he’s writing about can help them become richer, more successful investors.

It’s that simple.

I’ll tell you how Paul gets paid in a minute. Make sure you’re sitting down, because the numbers might shock you!

But first, here’s what’s very cool about the whole process…

Paul and other copywriters can do their writing from anywhere.

These days, for instance, Paul has a house up on Lake Champlain, near Burlington, Vermont where he likes to write from early in the morning until around noon.

Then, that’s it!

After that, he’ll take his two dogs for a walk…

Go play a round of golf…

Or take his boat for a run on the lake… maybe stopping by the marina for lunch on the pier.

Winters, he’ll spend most of his time at his penthouse apartment overlooking his home city of Toronto where, again, he writes in the morning…

And the rest of the time he spends enjoying city life…

Taking in art films at the Bell Lightbox, home of the Toronto Film Festival…

Trying out new restaurants…

Or following his beloved Toronto Maple Leaf hockey team with season tickets he shares with a friend.

It’s really a “sweet” deal…

As a copywriter, you have the chance to live anywhere and enjoy life to the fullest — without anyone looking over your shoulder or telling you where to be or what to do…

And here’s where it gets exciting…

Because the letters you write serve such an integral role in the success of the business or group you’re writing for…

The money can be very good…

We know writers who are paid $3,000 to $5,000 to write letters for companies in the smaller niches…

Letters that can be written in a matter of a few days, once you know the basic formula to follow.

And they love it…

These “small niche” writers earn upwards of $100,000 a year… writing a letter every two weeks… on topics they love… from the comfort of home (or anywhere)… with loads of time for themselves, their families, travel, hobbies, anything.

But it’s the “Big Five” where you can make the serious bucks.

Like Paul’s “niche” — financial copywriting.

In this niche, a client might ask you to write a letter that promotes a specialized financial advisory service that costs $1,000 a year for a subscription.

Now, you might be thinking, “$1,000 a year — for a newsletter subscription?!”

Yes! Avid investors routinely pay anywhere from $100 to $5,000 a year for specialized financial insights. So no worries there. People will pay it.

You agree to write the letter and negotiate an up-front writing fee. How much you get depends on your experience. (Paul charges $10,000, but some of his colleagues charge a lot more… $25,000 and up.)

Now that’s just to write the letter…

But it gets better. I’ll explain…

After three or four weeks of writing, editing, and polishing, your letter is finished.

You send it off to your client by email and he or she does another round of final editing… gets it to a design crew, who readies it for printing or posting on the Internet…

Then your letter is sent to a list of people who have signed up to see new financial letters like the one you’ve just written. (Important: Your letter is never sent as unwanted spam. These are people who have “opted-in” and have agreed to see what you’re writing.)

A few days later, your client tells you that 1% of the people who saw your letter loved the idea you wrote about… and paid the $1,000 to subscribe to the newsletter you were promoting.

Again, I can almost hear what you’re thinking:

Only 1% — that’s 1 out of 100.

Boy, that must have been a pretty bad letter!

Okay, maybe it wasn’t the best letter ever written…

But here is what’s great about it:

It’s still enough to make you a lot of money. That’s because 1% of 100,000 means 1,000 people were persuaded enough by your letter to subscribe.

And at $1,000 each — that’s a cool $1,000,000 in sales.

Boy, is your client happy! Your letter just made a million bucks walk through the door!

And here’s that “better” part I mentioned:

Copywriters typically get paid a royalty on every sale — anywhere from 2% to 4%.

And remember — that’s on top of your up-front writing fee.

It’s like a commission… or a bonus.

So now let’s tally up what this one letter that got a 1% response ended up paying you.

You got your $10,000 writing fee, up-front…

Your letter helped sell $1,000,000 worth of subscriptions. At a 3% royalty — that’s an extra $30,000 you’ll be paid.

Altogether, that’s $40,000…

Do just six of those a year and you’re looking at a $240,000 income…

Now, let’s say you wrote a really great letter… and the response was 2% instead of 1%.

So instead of $1,000,000 in subscriptions, your letter sells $2,000,000.

Now your “royalty” is $60,000 — for a total payment of $70,000!

Imagine you do six of these letters a year — one every two months.

$70,000 x 6 = $420,000!

And here’s the best part.

If you write six letters a year — and it takes you a month to write each letter — that means you have six months of “off” time… time you could be travelling… golfing… anything at all!

Or you could decide to use that time to write three or four additional letters a year — make even more money… and still have two or three months a year to spend as you please.

Are you starting to see the big picture here?

And if you really hit a home run with a letter you write — the money can be almost obscene.

Recently, for instance, a colleague we know and work with here at AWAI wrote a letter that sold $10 million worth of financial subscriptions.

His potential share?

$400,000…

From just one letter!

Another gentleman we know wrote a letter that was used over and over again for over four years… and earned him in excess of a million dollars for about two months of work all-totaled.

Imagine what it would feel like having a $30,000 or $40,000 deposit show up in your bank account — for a letter you wrote years ago…

And having it happen time after time after time!

That, in a nutshell, is the life you could potentially have as a copywriter…

Which is why Katie and I are so excited to share all the details with you over the course of our online training program.

Now, here’s the thing…

Many, many AWAI members have come to us over the years, excited to learn as much as they could about copywriting…

Many have immersed themselves in our various specialized home study programs…  

They've taken advantage of our “members-only” Jobs Board, DirectResponseJobs.com…

They’ve come to our annual “Copywriting Bootcamps” where we invite professional copywriters, aspiring copywriters, and marketers for three days of intensive learning and networking…

And thousands have been successful taking this path…

Like Joshua Boswell.

In April of 2005, he was dead broke after a company he started went bankrupt.

It was yet another failed venture to add to a string of things he’d tried in order to create a better life for his wife and (at the time) six children.

Worse still, he was over $200,000 in debt. He’d reached rock bottom.

Says Joshua,

“… my company had just collapsed on me, we were behind on all of our bills, and the phone rang almost nonstop throughout the day with 'friendly' collection agencies. Worse than that, deep inside, I felt ashamed and like a miserable, worthless failure. It was a very ugly time.”

It was around that time that Joshua discovered AWAI and this secret world of copywriting and committed to learning this highly-lucrative skill.

And it paid off.

In just 11 months, he hit the six-figure income mark.

From there, things just kept getting better for him. He paid off his debts…

Today, he earns over $300,000 a year writing for companies and organizations you’d recognize — like Google, Microsoft, Sony, St. Jude’s Children’s Research Hospital, and more.

Not only can he focus on what is most important in his life — spending time and taking long vacations with his wife and now 11 (!) children — he says he’s changed as a person:

“All of this translates into enormous doses of peace, harmony, contentment, and happiness in my life and in the lives of my wife and children. In short, I’m a different man than the grumpy, stressed-out ogre that used to run around the Boswell home. We love the difference.

Or how about the transformation in Starr Daubenmire’s life…

Six years ago, she was well-entrenched in the “rat race.”

“Every Monday through Friday, I felt like I lived on a conveyor belt. My alarm went off at 6:00 a.m., I got to work by 7:30 a.m., grabbed a cup of coffee, and I spent the day at my desk cranking out company business until 5:00 p.m. Repeat again the next day… and the next week… and the next year.”

Then, her worst-case scenario came true.

After so many years of loyalty and service (and at almost 60 years old), she was called into the HR office… and fired.

She tried getting another job, but was only met with one rejection after another.

Frustrated, scared, and at the end of her rope, she learned about copywriting through a report like this one.

She learned the secrets to letter writing, studied up on our industry… and very quickly, a whole new world opened up for her.

“In the corporate world, you are a worker bee tied to someone else's schedule. Now I answer to my favorite boss — me! I have a measure of freedom I’ve never had before. I can take a two-hour lunch and go for a swim. I can run to the school and pick up a sick grandchild. And I can work from anywhere I like — home, the bookstore, while traveling. Absolutely nothing beats being your own boss!”

Starr finally had the income, freedom, and leisure she’d been searching for her whole life.

One of her dream-fulfilling adventures? She packed up her bags and moved to Lucca, Italy, for three months where she wrote part of the day, and spent the rest of her day painting or experiencing Italian culture.

Plus, she was able to take a week off to wander around Rome… spend a day in Montecatini on a spa excursion… and she even had her sister-in-law visit and take in the sights of Florence!

These are the kind of “life experiences” you can enjoy when you can generate a great income from anywhere in the world.

Starr, Joshua, and Paul are three of thousands who have used the power of copywriting to transform their lives…

But here’s the point I want to make…

Many of our most successful members have told us that they would have been more successful much sooner had they a way to “test-drive” the copywriting experience first… so they could know it was for them or not.

Which is what this online training with Katie and me is all about…

Instead of diving in headfirst and paying thousands of dollars to immerse yourself in copywriting over several months… you can know within a single day if copywriting is the writing career for you or not!

Not only that… right up front… within the very first hour… you’ll learn the “first and foremost” powerful secret you’ll ever know as a copywriter: the “secret structure” to a persuasive sales letter.

In other words, after spending just a few hours with us online…

You will have a solid grasp of the core concepts that go into writing a million-dollar sales letter…

One that can pay you tens of thousands of dollars in writing fees and royalties…

And set you on a path to a freelance writing lifestyle where you have total freedom over all aspects of your life — when you work, where you live, who you write for, what you write about, and how you spend every waking moment in your life from this day forward.

Imagine…

No more bumper-to-bumper commutes…

No more time clocks…

No one looking over your shoulder…

No more “asking for permission” to take a vacation…

No more begging for raises… or limits set on how much money you can make.

But you won't just learn how to structure and write a successful letter.

We’ll also invite you into our corner of the “letter writing” world… tell you how it works… who the big players are… where the biggest demand for writers is… what you can write about… and how to land your first client (it could even be us!).

The point is…

By the end of the day — you’ll know beyond a shadow of a doubt if the life of a highly paid, in-demand copywriter is the life for you.

For many, it will be all you need to strike out and make your name as a freelance copywriter the very next day!

If you want more help, more guidance, or want to learn the deeper secrets to writing at a higher level, AWAI has the people and the resources to help you, for as long as you want or need it.

In a short moment, I’ll tell you everything about this exciting training program…

Including the comprehensive bundle of powerful learning resources we’ll be sending you prior to it…

These are yours to keep and use to enhance your persuasive writing skills long after the time you spend with Katie and me… and even if you decide freelance copywriting isn't for you.

But before I get to the specifics of what I’d like to send you today, there’s a very important point I want to make…

Just so we’re all on the same page starting out.

It’s important that you know this is not a “get-rich-quick” proposition.

This is a serious opportunity for those who are eager to learn a financially-valuable skill that can pay enormous dividends for the rest of your life.

The very fact you’re seeing this letter today tells me you know nothing as big and life changing as this happens by chance… without any effort on your part.

The “lucky” part is happening right now — by virtue of the fact you’re seeing this opportunity today — and that you have a rare chance to act on it.

Fact is, many people — even avid writers who would like nothing better than to live the kind of “writer’s life” I’ve described... will go their entire lives not knowing this writing opportunity even exists.

But now you know about it — and that’s huge!

The thousands of letters and emails we’ve received…

All of the success stories we’ve helped to turn out…

They’re proof positive copywriting is a skill that anyone with basic writing skills and a drive to succeed can learn and master.

Katie and I will give you everything you need during our time together…

But you must be willing to take the tools we give you… and learn the secret structure of a successful sales promotion.

If you’re not, then you should probably stop right here…

But… if you are willing to give this your most honest effort… then you should be very excited about this opportunity.

You are about to enter a very special world…

One that can liberate you forever from the 9-to-5 rat race…

Give you the freedom to live and write from anywhere in the world…

Have all the time you want to spend with family, traveling the world, or pursuing your favorite sport or hobby.

Yet, you can still make more money than a lot of doctors, lawyers, corporate managers, and other professionals make working long hours, in highly competitive and stress-filled careers.

In short, you can live the life of a wealthy retiree at any age…

Like Mindy McHorse… who not that long ago was a lowly office worker in Albuquerque, New Mexico… in debt and stuck in a boring job with a two-hour commute and a bullying boss.

Today, Mindy makes more than $110,000 a year writing about 20 hours a week from home.

Best of all, she has all the free time in the world to spend raising her four young children.

Or Steve Coombes — the overworked IT professional who desperately wanted to be home with his family and have the income and free time to spend with his wife and kids…

He started dabbling in copywriting back in 2007. But his “break” came in 2009 when he was laid off from his IT job and dove into copywriting full time. Today, he routinely makes six-figures and can now spend every single day with his family.

Steve, Mindy, Starr, Joshua, and countless others were able to change their lives — all because they discovered copywriting at crucial times in their lives… and because they had the resources of an organization like AWAI behind them.

Today, you can do the same thing.

And you can start right now.

It all begins with Smart Start Copywriting Crash Course — and all the resources we’ll send you immediately when you sign up for this exciting online training program.

It’s packed with everything you need to know about our industry… the niches you can write for… and how to write a powerfully persuasive letter, email, or web page.

Right away, Katie and I will send you:

Smart Start Power Resource #1

Your Quick-Start Guide

This is your core guide to copywriting riches — the “blueprint” Katie and I will take you through step-by-step.

You’ll learn the three fundamental rules of selling through the written word.

You’ll be walked step-by-step through the process of “building” your first sales letter — from the crucial headline… to the all-important lead… right down to the final paragraph of your letter where you ask your reader to “take action.”

You’ll learn secrets for painting a positive picture in your reader’s mind… proven methods for establishing credibility… and techniques for building excitement with your reader with every paragraph.

These are all crucial elements of “persuasion through the written word” — everything you need to write a successful letter that can compete with the best out there.

But you’ll get more from this fast-paced Quick-Start Guide

Once we master the structure of a successful sales letter together, you’ll be ready for some of the deeper success secrets…

Like “The Rule of One©” — where we’ll show you the secret to building your letter around one, strong, engaging “Big Idea.”

Then we’ll talk more about the “business” of copywriting… how the industry works… and how to start building a successful freelance business you can easily (and cheaply) run from the comfort of your home.

You’ll also discover the most popular, most in demand, and most potentially lucrative “niches” to turn your focus on — from each of the “Big Five” I told you about earlier, where, once established, you can easily earn a mid-six-figure income writing a few hours a day…

To lesser-known niches, where you can write about your passions and still make six-figures while having all the time in the world to spend enjoying your newfound money and freedom.

The Quick-Start Guide is your launch pad for success… the working manual Katie and I will bring to life for you during our three hours of online learning.

But there’s so much more you’ll get when you sign up today.

So many more powerful resources.

Such as…


Smart Start Power Resource #2

“77 Profitable Niches”

One of the best reasons to explore copywriting today is because of the enormous number of products, ideas, services, and opportunities you can write about.

Thanks to the Internet and the explosive growth in e-commerce activity, there’s more demand than ever for copywriters who know how to transform stale, ineffective websites and sales messages into super-charged “persuasion” machines.

“77 Profitable Niches” is a constantly updated special report that builds upon the more than 20 niches you learn about in your Quick-Start Guide.

It really drives home the enormous opportunities that await persuasive writers… and thanks to the exponential growth of online marketing, it’s growing each and every day!

And don't forget…

During your training, Katie and I will highlight some of the most lucrative and in-demand writing niches — so you can start thinking about what subjects you want to write about, and for whom.

There’s more we’ll send you:


Smart Start Power Resource #3

“AWAI’s Modern Collection of Winning Direct-Response Copywriting Samples”

Including this all-powerful resource for upstart copywriters…

You see, it’s one thing for us to show you how to structure and write a great sales letter…

But it adds an entirely new dimension to the learning process when you can see, study, and analyze some of best promotions ever written “in the flesh,” including modern top-performing “controls” in direct mail, web copy, email, and more.

That’s why we’ve assembled some of the top sales- and lead-generating letters and website copy ever written in the past five years…

It’s persuasive writing at its best from a variety of niches — so you can model your projects off of these all-time greats.

And we don’t just show you the letter…

We’ve broken all the elements down for you — from the lead all the way down to the offer and close. That way, you know why and how each of the techniques the writer used worked so well — and can mimic that success when you sit down to write.

Of course, we’ll be analyzing several of these letters together during tyour training…

And if you’re anything like other AWAI members who have experienced our training events where Katie and I walk you through all the core elements… you’ll be amazed at just how quickly you “get it” — versus just reading a home study program.

In fact, we have hundreds of letters from happy AWAI members who say this “live learning component” was just the thing they needed to gain a solid understanding of how our business works and what’s needed to write a persuasive letter.

Like Damian Morell-Perea, who told us:

“I like that you don’t read everything from a PowerPoint slide. You use them for the key points you want to present, but the entire time, you are conversing with us about the topic, explaining the important information and your trial and errors, which gives it a more personal approach because you are sharing your learning experiences. That’s the part I reeeeeally like and truly enjoy, it’s almost like a mini-mentorship program which you can't buy in a book. And for me, it has been extremely helpful because I’m just starting in copywriting and finding my way…”


And, this from Dr. Ruth Inglefield:

“I have been a university professor for over 50 years, and I know a little bit about structuring materials. This course was clear, substantive, well-sequenced, well-delivered, and targeted the most necessary skills in an extremely user-friendly format. Thank you so much.”


So many have told us this style of training was just the thing they needed to focus on the learning — from start to finish:

“Wow, it was incredible! The whole secret for me was that element of accountability, it kept me moving forward when otherwise it would've been so easy to succumb to life's other pressures!

— Doug Van Nuys


“It helped me internalize many of the things I learned when doing the online course and the feedback from other students and you has been invaluable. I really am happy that you and AWAI decided to do this.”

—Rick Hartman, Casselberry, FL


“Thanks for all of your help and for making it fun.”

Richard Crandall


“I appreciate all the effort you went through to put this great course together. It put my feet to the fire. Thanks!”

— Michael J. Eis, M.D., Ph.D.


“It makes a huge difference to have the assistance of pros who can add suggestions.”

— Chris Allsop


“Thanks for your high energy and hard work!”

— Don Farrell


So, as you can see, our online trainings make a lasting impact…

And like so many have gone out of their way to tell us — it’s a lot of fun too!

Now, you may be wondering:

What does online training like this one — with all the resources you get — cost?

As you probably know, online training can run into the thousands of dollars…

Even more when you’re supplied with hundreds of dollars’ worth of key resources you’ll not only learn from now — but will guide you as you grow and improve as a copywriter.

But before I tell you the cost, it’s important you understand our motivation for offering you this opportunity.

You see, AWAI enjoys a very unique “symbiotic” relationship with the direct-response industry.

That’s because over the past 20 years, we’ve become “the” place new writers come to learn about direct-response writing…

And as a result of that, Katie and I are the people many companies and marketers approach when they’re looking to fill the never-ending demand for new copywriters. (One thing you’ll learn during your training is that the demand for new writers is truly never-ending… )

That’s why it’s in our best interest — as well as the best interests of the industry… to introduce as many interested and eager people as possible to our exciting niche of the writing world…

After all, if AWAI trains and introduces a copywriter to a marketer who’s successful and helps that business grow… that marketer will come back to us for the next copywriter they hire…

And that’s not only great for new writers like you — it helps our business grow as well.

That’s why, if you’re interested, we don't want money to stop you from exploring this highly lucrative opportunity.

And that’s why this training program is an outstanding value to you…

Just $129 for all the materials — as well as the three hours of online training with Katie and me.

Now, of course, if you go on to become a copywriter and start making the tens of thousands of dollars many copywriters make writing a single letter…

The $129 you’ll have spent today will seem like a pittance.

The Most Extraordinary Guarantee of Satisfaction You’ve Ever Seen in Your Lifetime

By offering you probably the most unabashed, no-nonsense satisfaction guarantee you’ve ever seen…

It is simply this:

Sign up for this amazing “Test-Drive” today.

Get all the materials you have coming your way as part of Smart Start Copywriting Crash Course today.

Take part in the online training with Katie and me…

Once that’s over, take 60 more days to explore all the niches and put your newfound writing skills to work. (You can “re-take” the online training if you like… as many times as you want…)

Then if after everything, you decide copywriting isn’t for you — simply call or email us to let us know and we’ll give you a full refund of your money…

And you can keep all the materials we’ve ever sent you!

In other words, there’s absolutely ZERO risk here…

One of those rare opportunities in life where you are 100% in the driver’s seat. And no matter what, you will learn a skill that will serve you in so many ways, for the rest of your life.

Now… before I ask you to click to the sign-up page — where you’ll have another chance to review everything you’ll get…

There’s a “Bonus Library” of resources I’d like you to have — in addition to everything else.

At no extra cost.

These are powerful resources certain to make your learning experience even more potent… and leave you with an even better understanding of the direct-response industry and the persuasive letter-writing process.

First off, let me send you:

Smart Start Power Resource #4

Barefoot Writer Magazine (12 Months Free)

12 complimentary issues of a very special “industry specific” monthly publication we publish called Barefoot Writer.

What’s “Barefoot Writer” and why did we name it that?

It’s because we think it perfectly describes the lifestyle you can have as a writer:

You never have to “be” anywhere for work…

Which means you never have to dress up…

You can throw on a pair of jeans and a T-shirt (no shoes)… grab your laptop, mosey down to the beach or outside to your favorite lawn chair… and earn a very good living as a writer.

Each month, Barefoot Writer Magazine will bring you a wealth of little-known, fun, and easy writing opportunities — including “non-copywriting” ones — that could help you earn extra income each month.

For example:

  • How to make great money by writing about travel and taking snapshots…
  • How to make a six-figure income by chatting with happy customers — and writing up short “reports” about them…
  • You’ve heard of personal chefs? How about becoming a “Personal Writer” for CEOs and top-ranking executives…
  • How to make money by helping companies improve their online presence and move higher in search engine rankings…
  • Do you have a favorite big-time catalog company? We’ll show you how you can make money by writing for them…
  • There’s even a way to make a very nice living by showing schools, nonprofits, and community organizations how to get free money for worthwhile projects!

In all, you’ll get 12 issues delivered to you via password-protected email the first Friday of every month.

And as I just mentioned, we’ll cover all things writing, including special perks Barefoot Writers enjoy… details on exciting Barefoot Writing opportunities… productivity secrets to help you make money faster… success stories to inspire (and teach) you… businesses you can start for little or no money using your new writing skills… the free stuff we get as writers… and much, much more.

Normally, folks pay $49 for Barefoot Writer Magazine. But through this special offer and as part of Smart Start Copywriting Crash Course, you’ll get a full year absolutely FREE!

But that’s not all…

We’ll also feed you powerful insights from some of the most successful copywriters working in the business… on topics crucial to your own success.

For instance…


Smart Start Power Resource #5

Master Copywriter Presentation #1 with Nick Usborne

Freelancing Rocks: A Unique Framework to Help You Develop and Grow a Successful, Meaningful, Freelance Business (A $19 Value).

Copywriter Nick Usborne is one of the busiest and most successful freelance copywriters in the business.

From his home in Montreal, Canada he’s written copy for some of the biggest names in the business:

Citibank, Apple, Chrysler, Disney, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, The New York Times, Country Financial, Adorama, Reuters, and WebEx, to name a few.

And he’s helped hundreds of up-and-coming copywriters around the world launch successful, thriving freelance businesses.

In this succinct presentation, he shares with you his “Freelancing Rocks” secret to establishing, maintaining, and growing a successful freelance writing business from day one.

We’ll also send you…


Smart Start Power Resource #6

Master Copywriter Presentation #2 with Ilise Benun

The Only 5 Marketing Tools That Get the Projects You Want…

One of the biggest worries new copywriters have is landing that first client.

That’s why it’s important you hear from master self-promotion expert Ilise Benun.

Ilise has written seven books on the subject of self-marketing — and has worked with another of our industry’s Master Copywriters and self-promotion experts, Bob Bly.

In this special presentation, Ilise shows you step-by-step how to put a powerful self-marketing plan to work for you for virtually ZERO dollars — using social media and other people’s websites.

“It’s all about sharpening your focus to your target market… your ‘niche’” says Ilise, “so that when people need something specific written, they think of you.”

And something a lot of copywriters find out very quickly is that, very often, the first client you have to work to land is very often your last.

That’s because once you have your first successful letter — word spreads very fast. And it can be literally a matter of hours before you’re getting calls and emails to write your next project.

Here’s something else you’ll get…


Smart Start Power Resource #7

Master Copywriter Presentation #3 with Richard Armstrong

The Top 10 Secrets I Wish I Knew BEFORE I Became a Copywriter

Richard Armstrong is another of our industry’s most successful writers.

He’s a millionaire several times over thanks to his copywriting…

And just last year, he wrote a single sales promotion that paid him enough in royalties that he was able to take an entire year off to write a fiction novel he’d been dreaming about writing.

In this funny, lighthearted presentation to a group of fellow AWAI writers, Richard reveals the 10 things he wished he knew before he became a successful copywriter.

Some are about writing itself — like his important advice about making your letter valuable to your reader, so your reader feels “indebted” to you for making his or her life instantly better.

Others are more practical “life lessons” — like resisting the urge to spend all this newfound money you’ll be making as a successful copywriter… and you’ll be surprised how quickly you’ll have all the money and freedom you could ever want.

I promise you… take an hour or so to soak in Richard’s highly entertaining presentation and you’ll be a wiser and smarter writer because of it.

And there’s another presentation you’ll want to see right away, this one from Million-Dollar Copywriter Clayton Makepeace:


Smart Start Power Resource #8

Master Copywriter Presentation #4 with Clayton Makepeace

40 Headline Idea-Starters: How to Write Stronger Headlines Faster

Every successful sales letter must start with a headline that grabs your reader’s attention and makes him or her want to read or hear what you have to say.

Headlines are so crucial, in fact, that they can make or break your promotion. And it’s no surprise that great headline writers are usually the best and most successful copywriters.

So why not learn from one of the best headline writers in the world — Clayton Makepeace?

Clayton is one of the legends in our business. He’s responsible for some of the most successful health and financial sales letters ever written. And he’s one of those copywriters I told you about earlier who has made over a million dollars a year from writing fees and royalties alone on many occasions.

In this amazing presentation, he’ll give you 40 private techniques he uses for creating powerful headlines — using real-life examples from some of the most successful blockbuster promotions ever mailed.

You’ll learn and see:

  • “The Breaking News” headline strategy…
  • The “Proposition” headline…
  • The “Juxtaposition” strategy…
  • The “Burning Question” approach…
  • The “Sweet Revenge” technique…
  • The “Debunk a Myth” method…

… and much, much more.

Plus, you’ll get Clayton’s very own “15-Point” Checklist you can use for ensuring every headline you write hits all your reader’s emotional hot buttons.

So you see, we’ve jam-packed this Smart Start Copywriting Crash Course with everything you need to get started right away…

All of the core strategies… and some more “advanced” secrets, just for good measure.

And remember the “game changer” aspect of this offer:

Your Online Training — where Katie and I will walk you through everything you need to know to rocket-launch your career as an in-demand, “write from anywhere,” freelance copywriter…

And remember — It’s all 100% guaranteed!

If at any time, you don’t feel copywriting is the right fit for you — we’ll return every penny of price you paid for this interactive “quick-start” program.

And you can keep everything we’ve sent you.

Speaking of which, here’s another bonus I’d like to send you the instant you sign up.

It’s a special gift courtesy of a very special colleague and friend of mine, Mark Morgan Ford.

His “pen name” is Michael Masterson, and he’s one of the pioneers of modern copywriting.

Mark helped us start AWAI years ago, and has been a mentor to hundreds of the world’s most successful copywriters around the world, many of them AWAI members.

He’s a “deca-millionaire” several times over — all thanks to his copywriting skills and his knowledge of the direct-response industry.

His focus the last decade, though, has been helping aspiring writers be successful. He sets aside several hours a day to write about copywriting and he’s the author of more than a dozen books on copywriting and business building.

But there’s one book that’s perfect for new writers just starting out… and I’d like you to have it.

It’s called “The Architecture of Persuasion: How to Write Well-Constructed Sales Letters.”

In my view, it’s one of the most important books an aspiring copywriter — even an established one — can ever read.

Besides introducing you to all the crucial elements of a classic sales promotion, The Architecture of Persuasion takes you through each step of the letter-writing process, likening every step to an analogy everyone understands — love and courtship.

It’s a unique and powerful take on the letter-writing process… one that’s memorable and will only make the important lessons of crafting persuasive sales letters sink in deeper and make your writing so much more powerful.

You can buy this book on Amazon for $24.95…

But I’ll send you the e-version FREE, so you can access these important and timeless lessons anytime you like with a click of your mouse.

And while I’m at it, there is one more thing I want to send you…

It’s called “The Seven Daily Habits of Successful Copywriters.”

We created this fun and informative report to give you some insight to how some of the best copywriters in the world go about their daily business.

We started by polling the most successful copywriters we knew — as well as some AWAI members who achieved fast success — and simply asked them:

What are the most important “habits” you attribute your success to?

The answers were both fascinating and useful. You’ll learn:

The best hours to do your writing…

The best way to set up your workspace…

Insights on why and what you should read every day…

What you should do before you start writing…

And a whole lot more.

You’ll get these added perks right away, via email — but only if you sign up today.

Click here and you’ll be taken to a page where you can review everything you get once more before you decide to buy.

I’m so excited to introduce you to our extraordinary world…

And to have you take part in our fun and highly-insightful Smart Start Copywriting Crash Course Training Katie and I have specifically put together for you.

So, let’s get started.

All the details associated with the online training can be found on the sign-up page by clicking here

And don't forget…

Once you sign up, everything I’ve mentioned here (and more):

  • Your Smart-Start Copywriting “Blueprint” Guide… (A $129 Value)
  • Your “77 Profitable Niches” Report… (a $19 value)
  • “AWAI’s Modern Collection of Winning Direct-Response Copywriting Samples” Report (a $19 value)
  • The next 12 issues of Barefoot Writer Magazine (a $49 per year value)
  • Nick Usborne’s Freelancing Rocks: A Unique Framework to Help You Develop and Grow a Successful, Meaningful, Freelance Business (A $19 Value)
  • Ilise Benun’s The Only 5 Marketing Tools That Get the Projects You Want… (A $19 Value)
  • Richard Armstrong’s The Top 10 Secrets I Wish I Knew BEFORE I Became a Copywriter… (A $19 value)
  • Clayton Makepeace’s 40 Headline Idea-Starters: How to Write Stronger Headlines Faster… (A $19 value)
  • Michael Masterson’s The Architecture of Persuasion: How to Write Well-Constructed Sales Letters… (a $24 value)
  • The Seven Daily Habits of Successful Copywriters… (a $19 Value)

…will all be accessible to you online within minutes

So you can be actively taking that all-important “first step” to a life of wealth and freedom you never thought possible writing fun, simple, conversational letters like this one.

AND OF COURSE — YOUR GUARANTEED SPOT IN OUR TRAINING PROGRAM WITH KATIE YEAKLE AND ME! (a $129 value)

You get everything — a $464 value… for one payment of $129 — and your satisfaction is 100% guaranteed.

Don’t delay…

Order your Smart Start Copywriting Crash Course today.

I want to be part of this training!

Until we meet online…

To your success,

Rebecca Matter
President, AWAI

P.S. Remember, it’s important to me that you experience this training under the “risk-free” terms I told you about. If after seeing and experiencing everything associated with this Smart Start Copywriting Crash Course training program, you decide copywriting isn't for you — I insist you not pay a single dime and request your refund from us via email or telephone.

This is about you. This enormous opportunity has transformed the lives of so many — now it’s your turn.

I want to be part of this training!


American Writers & Artists Institute
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Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
www.awai.com

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